The Few Will Hunt Show

Net worth and self-worth are two totally different things. In this episode, Joey and Drew sit down with Trevor Cowley, entrepreneur, investor, and host of Real Business Owners, to break down the raw reality of success—what it takes, what no one tells you, and why self-worth is built through hard work. They talk about the grind of entrepreneurship, the mental toughness needed to push through dark days, and why just making money isn’t enough for true fulfillment. Trevor shares his journey from overcoming addiction to running multimillion-dollar businesses, his mindset shift toward personal growth, and how he’s now chasing world records in endurance challenges. Watch now if you want to learn the truth about business, success, and pushing your limits.

The official podcast of Few Will Hunt, the world’s largest community of hard workers and Made in the USA apparel brand. Family-owned and operated and headquartered in Philadelphia. We’re on a mission to restore the dignity of hard work and help others live The Rules of The Few to strengthen ourselves and strengthen society. No entitlement or excuses are allowed here.

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Creators and Guests

Host
Drew Beech
Drew Beech is an entrepreneur and cofounder of Few Will Hunt. He spent several years in the sales and marketing industry, grossing over several million dollars in sales. But his love for the entrepreneurial journey and desire to escape the rate race started with his personal training business in college. Today, Drew leads the Few Will Hunt community alongside his cousin and cofounder, Joey in their mission to restore the dignity of hard work through the highest-quality American-made apparel.
Host
Joey Bowen
Joey Bowen is co-founder of Few Will Hunt.

What is The Few Will Hunt Show?

The official podcast of Few Will Hunt, the world’s largest community of hard workers and 100% Made in the USA apparel brand. We’re on a mission to restore the dignity of hard work and help others live The Rules of The Few to strengthen ourselves and strengthen society. No entitlement or excuses are allowed here.

Trevor Cowley:

I'm keeping myself in the grind because I love the growth that I experienced personally. Right? Self worth, it's it's it's created through the process of putting yourself through something that the old version of you wouldn't do, and then your worth of self increases. Welcome to the Fuel Hunt Show.

Drew Beech:

Alright. What's going on, Eagles? Today, we have with us my cousin Joey and esteemed guest, Trevor Kelly from Real Business Owners. He is an 8 figure entrepreneur, investor, writer, podcaster. Look that up on the writer thing up on Google because I didn't know that you're also a writer.

Drew Beech:

But Trevor's been there.

Trevor Cowley:

Writer I mean, hopefully, fits the category of a newsletter being a writer. But I actually, right before I hopped on here, got the final edits back from the book that I wrote. It's it's gonna be called The Journey to Becoming Remarkable. Right? And it goes through the whole process of what it takes to become remarkable.

Trevor Cowley:

All the brutal truths and, you know, the saving the money and the delayed gratification and the grind. And, you know, it's it's really about building a beautiful life, building a business, building real freedom for yourself. And so, we'll we'll keep that, I'm a writer because I have written it. It's it's not fully published yet, but it it, it will be released, you know, within the next month or so. So be on the lookout.

Joey Bowen:

Yeah. Nice.

Drew Beech:

And, Trevor, we were just talking, before we start kicked it off, but you've been there, done that, built businesses. You're out there doing the RBO thing, like build a podcast. A lot of people in the Few Will Hunt community are looking to get where you are or where they believe you are. And we've talked about that too, just how the grind is a grind. But if you

Trevor Cowley:

can wish for. You know? Be careful about, you know, the expectation you have in terms of what you wish for because the problem is is, yeah, you want the result, but there's an exchange that needs to be made in order for that result to happen. And I just don't think people understand how brutal of a process that exchange is in order to receive what it is that you think that you want. And obviously, people have heard, hey, man, if I really do what this process would have been like going into it, you know, I probably wouldn't have started the business or I wouldn't have done what I have done.

Trevor Cowley:

But it's not like that they would change anything. It's just the version of them on day one that started their business. If they saw what they would have had to go through on year two, three, four, five, they wouldn't have been mentally prepared to go through the brutality of building a business. And so that's why the process is so perfect and so beautiful is because it does mold you and continue to prepare you for the next step and the next step and the next step. And so I definitely super grateful for the process and everything that I've been able to build and the success that I've had.

Trevor Cowley:

But to say that, you know, it's easy or act like that there's, you know, it's it's it's roses or sunshine like, dude, man, there's a lot of dark days. There's a lot of dark days, as you guys know. I mean, it's when they say it's a grind, I mean, I know it's, you know, we're in the hustle culture and grind sounds cool, but having it sound cool and what it feels like when you're going through it, there's a big disconnect. And I think that, you know, we need to do better about exposing really the truth of what the process is. And that's why I'm a big believer in self improvement and creating an individual that's actually capable of surviving what you're going to have to survive when you're building a business.

Trevor Cowley:

And so most people want to focus on the business and the revenue and the fun stuff in terms of, you know, the trucks or the cars or the houses. And, you know, that's really where their focus is when in reality, you're not going to ever receive those things if you can't make it through the process. And the thing that has to make it through the process is you. Right? Exactly.

Trevor Cowley:

Developing yourself, you might get to the point where it becomes so brutal that you quit. And so I can give somebody the perfect game plan and say, hey, here's how you get there. But when they're going through the process, it doesn't matter if they know how to get there if they can't bear the the stress, the struggle, the exhaustion, the the second guessing. If you can't go through that, then it doesn't matter how how how, you know, thought out the plan is. It's it's it's making it through the tough days, and that's why this thing has to be on lock.

Trevor Cowley:

Right? Midfield. Yeah.

Drew Beech:

You I listened to you on on Jeff Fencer's podcast, and you actually to put that to put that very eloquently. You said, quote, unquote, you don't want it. You don't wanna go through what I've gone through to get what I have. Mhmm. And I was actually gonna bring that up on on on here, but you actually just

Trevor Cowley:

Yeah. Well, I mean, dude, here's the thing is is, you know, some people say, you know, on DMs or whatever, like, I've shown, you know, hey. Here's a shirt off pick or whatever six pack. Hey. How do you how do you do that?

Trevor Cowley:

Or what's your what are you eating or what's your workout routine? And I flat out said, dude, you don't want to do what I've done. Like, I literally wake up every day and run a minimum of 10 miles a day. And then after that, I eat breakfast, I shower, and then I go to the gym and I lift. And it's like that that's the exchange that I'm making.

Trevor Cowley:

Now, do you have to make that same exchange for a six pack? No, you don't. But like I said, I'm I'm going through the self improvement process, and I'm keeping myself in the grind because I love the growth that I experienced personally. Right? Self worth, it's it's it's created through the process of putting yourself through something that the old version of you wouldn't do, and then your worth of self increases.

Trevor Cowley:

So there's a big difference between net worth and self worth. There's a lot of people doing shady shit out there that increase their net worth, but they have to sleep with themselves at night and know that they're a piece of shit. Right? For me, I just wanna increase my self worth. And if I increase my self worth, I'm believing that I'm deserving of more.

Trevor Cowley:

So therefore, I want to continue to do more so that I can continue to receive more. Right?

Joey Bowen:

Yeah. I think a lot of people, they quickly find out that they can't build their business or their best business if they don't build their best self. They find that out quickly and a lot of people tap out because they don't want to make that exchange because it's no longer fun. They have to look in the deep dark crevices of themselves to make themselves the best version, the most productive version, the most energetic version, the most giving version, so that their business can be built.

Trevor Cowley:

Well, I mean, let's think about it, right? Like, let's look at a professional athlete, for instance, right? So if you're on if you're on a basketball team or a football team, everybody's showing up to practice and everybody's showing up to the games. That's not where you're really separating yourself. Where you're really separating yourself is the work that you're doing outside of practice, the work that you're doing side of the games.

Trevor Cowley:

And so we're talking to entrepreneurs right now. So they think that, hey, they're grinding, they're putting in a good day's work at the office or at the job site or whatever it is. The real progress is made when you're doing things away from the office or away from the job, developing yourself so that when you do show up to the office or you do show up to the job site, that you're showing up a better version of yourself or an athlete showing up to practice better. So therefore, they show up to the game better. And so there's this this lie that just because you show up for eight hours or ten hours or twelve hours doing the actual thing that you should be receiving a massive result when in reality you're just showing up doing the thing as the same version of you that wasn't good enough to get the result that you wanted the day before.

Trevor Cowley:

So therefore, you're going to continue to have the same results over and over and over. And that's why people experience year two, three, four, five, eight, nine, 10, and they're bottlenecked and they are the bottleneck and they make $100 a year for the rest of their life or $200 a year for the rest of their life. They're not developing themselves outside of the work that they actually have to do to maintain the result that they're currently experiencing.

Joey Bowen:

Yeah, sure. The thing is not going to get better unless you get better. That's I mean, don't many people realize that, especially entrepreneurs earlier in the game. They do think like if they show up every day and they grind it out, that their results will come, but the results won't come until you actually have personal results. That's the match that gets struck that lights the fire for the business results.

Trevor Cowley:

I agree.

Drew Beech:

I've always since my development and my my journey and personal development, I've always grown to loathe the phrase just show up because I feel like just showing up is half ass effort in my opinion.

Trevor Cowley:

It is. Now some days, just showing up is a %. Right? Like and and and there are the tough, tough, tough days where you wanna quit, but you still show up. Right?

Trevor Cowley:

Now if you show up every single day in that same type of manner of just showing up, then you're doing yourself a disservice. Sometimes just showing up is better than the people that don't even show up at all. Right? And that's a way to to to create separation so that the consistency is there so that the momentum can still happen. And so what I call it is holding the hold hold your ground.

Trevor Cowley:

Right? Like, when you don't feel like do it, hold your fucking ground. Don't don't go backwards. Right? What happens is people live this yo yo life.

Trevor Cowley:

Right? So if you want if you're talking about health and fitness, they get to a point where they lose 30 pounds and they just don't feel like showing up anymore. And then they gain the weight back. And so they're living this yo yo. Hold your hold the fucking ground.

Trevor Cowley:

Don't lose ground just because you don't feel like it. At least show up through the maintenance period, and then and then take chunks when you are motivated. Like, we all go through periods of time and cycles where we are extremely motivated. We're inspired. We want to take on the world.

Trevor Cowley:

And then the process comes in and and reminds us how brutal it is. And some days we don't even want to get out of bed. We don't even want to brush our teeth. We don't even want to put our damn shoes on. But doing that and showing up regardless, at least you're holding your ground and you're not losing ground to just get motivated to get back to where you were, to then lose it again.

Trevor Cowley:

And then you get stuck in this this weird spot where it's like a little progress, then backtrack a little progress. And you stay in this this little like a sense bubble. You know,

Joey Bowen:

don't know. Yeah. So your hamster wheel like you're moving, but you're not moving forward.

Trevor Cowley:

You know what

Joey Bowen:

I'm saying?

Trevor Cowley:

You're either moving forward or you're moving back rather than move forward. You don't feel like it. Hold your ground. Hold your ground. Hold your ground.

Trevor Cowley:

Show up. Show up. Show up. And then it gets to a point where you're motivated. Take ground.

Trevor Cowley:

Then take ground. You know what I mean? Continue to press forward. Not every day we're gonna be able to press forward and conquer the world, but the days that we can't do it at least show up to where you're not falling back to the old version of you.

Joey Bowen:

Yeah. Yeah. I think it's true. Drew attests to this. I've been saying it for years.

Joey Bowen:

Like, the thing that aggravates me the most about social media is there's a lot of context missing.

Trevor Cowley:

Mhmm.

Joey Bowen:

So, you know, you get the advice of just show up, but you don't get the context of just show up to hold your ground when you don't have it in you to make forward momentum. But you can't live there. You can't stay there. That's a day, two days, whatever. You know what I mean?

Joey Bowen:

You have to go back into attack mode.

Trevor Cowley:

Yeah. You

Joey Bowen:

know, that context is missing.

Trevor Cowley:

Yeah. What I what I say is show up to the capacity of the version that you are today. Right? And so there's different we wake up to different versions of us. Again, motivated, unvoted, unmotivated, but show up to that capacity.

Trevor Cowley:

Right? So as long as you're honoring what you're currently capable of that day, and you continue to do that, your capabilities continue to expand. And you can't even comprehend the version of you that you're going to be able to experience in two years, three years, five years. It's it's an incredible journey. But if if showing up and just lacing up and getting to the office is all you could do that day because you don't even want to do that.

Trevor Cowley:

But at least you're operating at that threshold of what you're capable of that day. Right?

Joey Bowen:

Yeah. I would even say that, you know, lacing up, showing up to the office that day, like, that's a big momentum shift for most people. Like, if they wake up and they're like, look. I don't even feel like getting out of bed, but they lace up and they show up, I think most people surprise themselves when they get to the office because they're actually able to do more than they thought they were gonna do when they had that feeling that they didn't wanna get out of bed.

Trevor Cowley:

You're exactly right.

Joey Bowen:

Even when you're holding that ground, I think you can surprise yourself and be like, you know what? It's not as bad as I thought it was gonna be. Like I actually had a productive day or I had and then that, if you allow it, starts to snowball. Then the next day, you don't have that feeling you don't wanna get out of bed. Yep.

Joey Bowen:

Now, eventually, maybe in a week, you're gonna get punched in the mouth, you know, by something in business and it's you're gonna have that feeling again. But you see where I'm going. Like, it's, I'm with you.

Trevor Cowley:

You don't know what type of day you're gonna have until you show up. There's been plenty of times where I didn't wanna get out of bed, I'm like, man, today's gonna be shitty. I get to the gym and I have one of the best workouts that I've ever had. Right? And I'm and then I push and I and I get I snap out of that funk that I was in or thought I was gonna be in.

Trevor Cowley:

Right? Because I I was judging the day based upon the first five minutes or ten minutes of the day. Right? Like, don't let the tired monster take you out. Right?

Trevor Cowley:

Show up regardless, and you'll surprise yourself on some of those days that you have a headache or you just don't feel like it, and you will make progress on some of those days as well.

Joey Bowen:

Absolutely. Yeah. You got something, Trevor?

Drew Beech:

Well, we did kinda go for the tangent there. But could you, Trevor, for the listeners who don't know exactly your story, could you give us a quick story about your journey and how you got to where you are today? Like, kind of whatever you went through and how you got here?

Trevor Cowley:

Okay. I'll I'll I'll do a you're fat. Like, I'll do that.

Joey Bowen:

How do you squeeze all the brutality into, you know, a couple minutes? Okay.

Trevor Cowley:

Yeah, how do I how do I articulate the brutal process

Joey Bowen:

of building a visit? You know, I don't know

Trevor Cowley:

if anything can really put it into words in terms of the

Joey Bowen:

I'll you I'll tell you something. You had me you had me in the first couple minutes of the podcast with brutal truths. As soon as you said that, was like, just let's go, man. Let them all out. Let them all out.

Trevor Cowley:

Look, man. Here's the here's the deal. I I believe I'm resilient, and I can survive some of these these brutal times in business because of the way I grew up. I grew up extremely poor. I had to fight for everything that I had.

Trevor Cowley:

Right? And so, like, I I I already knew I couldn't go to my mom and ask for money because the lights were literally getting shut off and we had powdered milk, right? And so I had to go out and earn everything that I received as a as a young kid. If I wanted a new pair of roller blades because all the other kids had them or a new bike, I had to go down to a golf course and and scrounge up golf balls, go home and polish them, go back to the golf course, open up my backpack for for a dollar, hop out of the bush when a golfer would would cruise by. And so I would earn my money that way.

Trevor Cowley:

Right? And so then I grew up, started running around the wrong crowd, smoking, drinking, got to the point by the time I was 19, I was a full blown heroin addict, had a needle in my arm until I was at about a month before the age of 24, went up into the mountains and faced my demons head on in a camp trailer. Right? I basically put created an environment where there was no escape. And and I think that people need to create environments where there's really just no escape.

Trevor Cowley:

It's like you got to deal with whatever it is that you're dealing with, you know, head on. And so there was a lot of resilience that happened in my past leading up to entrepreneurship. After I got clean, I went into sales. And I knew that opportunity loves two things. It loves people with money, and it loves people that have a very specific skill set.

Trevor Cowley:

I knew I was an idiot. I didn't have a whole lot of skills. I was a good salesperson. Yes. But there's many good salespeople, tons of good salespeople.

Trevor Cowley:

So it like, for instance, if I was a programmer and you came to me with an app idea, I'd be like, hey, well, why don't we just partner on it and I'll use my skill and get some equity, right? And so I could transfer that skill into maybe some business ownership, so to speak. And so I knew I didn't have that. And so I started making money in sales. I was like, Dude, I'm going to be good at this.

Trevor Cowley:

This is my way out. I didn't even graduate high school on time. And so I knew I was not the type of guy that's going to go to college and get a degree and become an attorney or a doctor or a high paying job. And so when I found sales, I said, Okay, this is my way out. I'm going to be really good at this thing, and I'm gonna make a lot of money doing it.

Trevor Cowley:

And what I'm gonna do is I'm gonna live off of as little as I possibly can live off, and I'm gonna stack cash. Because opportunity loves to find people who have money, because those people that have money have the ability to bring the opportunity, you know, breathe oxygen into it and make it come to life. Right?

Joey Bowen:

Mhmm.

Trevor Cowley:

And so that's why broke people always, I can't catch a break or there's no opportunity. Well, you don't bring value to the opportunity. That's why the opportunity never finds you. Right? And so I lived in a $750 shithole townhouse and drove a $3,000 Mitsubishi Lancer for years while I was making a hundred and $20 a year as a salesperson.

Trevor Cowley:

I just started stacking cash. The the partners that I currently have were the people that I I was working for when I was a salesperson. Okay? They came to in February, and I treated the business like it was mine. And I think more more employees need to take like an ownership mindset and be like, you know, this is my business and my baby too.

Trevor Cowley:

This is where I work. This is where I get a check. And maybe if you treat it like it's your business and your baby, maybe one day it will be because people will value you more as a partner than they would as an employee. And so I had this theory that opportunity loves to find people who have money. So I stacked cash, stacked cash.

Trevor Cowley:

It was 2,011. You know, my two partners came to me at the end of the year. It was probably it was right after Christmas. It was in between Christmas and New Year's. And they said, hey, man.

Trevor Cowley:

We lost $200 last year. We don't have any money in the bank. My partner, Jeremy, had to come out of his own personal account $5 just to deposit in the business account so to cover payroll so the employee's checks didn't bounce right after Christmas. Right? And I said, well, I I'm already hiring.

Trevor Cowley:

I'm already firing. I'm doing the sales. Like, I know how to run the day to day operations. I didn't have access to the finances, though. I wasn't managing any of that on the back end stuff.

Trevor Cowley:

And I said, if you guys wanna put your money into it, just let me operate it. I know I could turn this thing around. And they said that exact phrase, we value you more as a partner than we do as an employee. If you wanna come in with your money, we would like to have you as a partner. And I said, cool.

Trevor Cowley:

My money, my rules. Because if I'm gonna lose money, it's gonna be my way of doing it. Right? And so that day, I went to the bank. I deposited money in in the bank account.

Trevor Cowley:

And, the very following year, it was a $700,000 turnaround. We made $500, and we didn't lose the 200. So that's the total of the 700. And my wife even, like, what the heck are we doing? We were making decent money as a salesperson, you know, and and not having to pay this much in taxes.

Trevor Cowley:

So I made about the same amount of money, but I paid more in taxes. Why? Because you get this thing called a k one as a business owner, because you're keeping money in the business bank account. You still have to pay tax on that even though you're not touching it. Right?

Trevor Cowley:

And so it got to the point where I was making the same money, but I was paying more in taxes. I was dealing with more stress. I was showing up earlier. I was staying later. There was all these things that was just like, what the fuck did I do?

Trevor Cowley:

I should have just stayed a sales rep. Right? Because then I could just show up at this time. I could manage the day to day stuff, and then I could dip out and go home and just kind of stack cash. And obviously, had to continue to sell the dream to my wife.

Trevor Cowley:

Hey. It's gonna be worth it one day. It's gonna be worth it one day. And we what we did probably better than most is we built a decent business reserve because we didn't wanna be in that that position again where there was no money in the bank account. And so we put ourselves in a situation where we paid ourselves very, very little, and we stacked cash, and we built a reserve.

Trevor Cowley:

And again, opportunity loves to find money. Right? And so you create more opportunities for yourself as an entrepreneur when you have that type of reserve because you will come across things that you could make an investment in that will bring down costs or maybe hire that a player that's gonna help you go to the next level, whatever it may be. We just took the money, and we built the reserve. And even after the reserve, we built more, and then we started taking that money, and we started building other businesses.

Trevor Cowley:

The accounting business came off of the back of, man, these CPAs and accountants suck. They don't communicate well, and they're not giving us our p and l's. Well, maybe we can run an accounting firm better than accountants can. And so we built an accounting firm in 2015 with the idea of it's built by entrepreneurs for entrepreneurs. Let's just fill in the gap and communicate well and give people p and l's when we're on the calls, sales calls.

Trevor Cowley:

Hey, you're an entrepreneur. Hey, let me guess. Your your account is not either communicating well or you're not getting your p and l's on time. Well, how did you know? Well, we are you.

Trevor Cowley:

Right? And then we built that that company to $17,000,000 within, you know, six, seven years. And and and that was solving a need that we had. We brought an accountant in to come work for us because we didn't get the proper communication as we were starting to expand, and that ended up being one of our our biggest money makers and our our biggest business. And so and then just things snowball like here's here's the problem is the majority of of business owners get to a certain point where they start making decent income, and then they start living off of that income.

Trevor Cowley:

I believe my personal belief and my theory is six figures is the perfect opportunity to set you up for seven figures depending on how you choose to manage the six figures. I was a millionaire prior to ever making a million dollars in one year. Right? I'd be I had a million dollars sitting in my my bank account, my personal savings off of the back of making a hundred and 50 to $300,000 a year. Because I lived off of little, and I stacked cash.

Trevor Cowley:

Right? And then, like, here's the thing. I still live by that same principle today. If it serves me, then it serves me now. Right?

Trevor Cowley:

Exactly. Exactly. The house that I live in, yes, I've upgraded my lifestyle. But when I upgrade my lifestyle, I'm playing for keeps. I own everything I have.

Trevor Cowley:

The house that I bought, the property that I paid cash for that. But when I even made 1,600,000.0, I was still living in a house that cost me $252,000. Right? My payment on it was $1,400 a month, and I was making a hundred to a hundred and 50 thousand dollars a month. Right?

Trevor Cowley:

And so my mortgage payment was literally like 1% or less than 1% of my total income. And, you know, I I again, debt free. I have income coming in. Guess what I do with my income? I invested into real estate.

Trevor Cowley:

I invested into crypto. I invested into high yield account savings accounts where I'm getting five. So I have three different tiers of how I invest now. Right? And I think I would have never been able to put myself in this situation provided I started living the lifestyle when the the tree started to bear a little bit of fruit.

Trevor Cowley:

Right? Take the fruit and plant it in the ground.

Joey Bowen:

For more fruit.

Trevor Cowley:

For more fruit, right? Yeah. The harvest gets bigger and bigger. It's a beautiful thing.

Joey Bowen:

So many many gems in there. The one, you know, you keep saying opportunity loves to find people with money, right? Because it's like a natural law, right? Things want to grow. Yeah.

Joey Bowen:

Right? Plants, animals, people, things want to grow. I see it the same way. Opportunity is no different. It wants to grow and the people that can grow that opportunity are typically people with cash flow.

Joey Bowen:

Yeah. You know, because it eats it eats cash.

Trevor Cowley:

It'll find it'll if you have money, opportunity will find you. People say, call me, hey, man. I got $200 in the bank. Where should I put? I said, quit being so eager to put us somewhere.

Trevor Cowley:

Like Yeah. The problem is is you wanna put it somewhere so bad that you end up putting it somewhere and you make a wrong move because you're desperate to become an investor. I I was I was guilty of this too. I invested in the business because I'm like, man, I want my money to make me money, and, you know, that's what successful people say is, you know, have a bunch of different cash flow, all this stuff like. And I'm like, Okay, so naturally, I've got some money in the bank.

Trevor Cowley:

What do I need to do? I need to start giving it to other people that, you know, can make my money more money. Right. And and I've lost more money that way than anything else. And if you've noticed, I said, what I do with my money is real estate and crypto.

Trevor Cowley:

And the reason being is because who has control over that? I do. Yep. I can I can sell that property and exit when I want? I can sell that and exit when I want.

Trevor Cowley:

Anytime I've given and I'm not saying this is true across the board because there's many people that probably do really well in terms of, you know, getting investor checks back or whatever it is. But the people that I've come across is usually people living a high lifestyle. Right? And it's like, oh, wow. I you know, they got planes and they got Lambos and they got they must be doing something really good with their money.

Trevor Cowley:

You know, here's I've lost 7 figures making an investments with people like that. The individual's in prison right now and has a hearing in two weeks because I invested 7 figures with him because he was showing a certain lifestyle that was like, man, this guy manages money really, really well if he has that, but it was all a facade. Right? And so I'm a big believer in nobody caring about your money more than you caring about your money. So make sure that if you invest that you do have some control over or you have equity in the business that you're investing in versus just being an investor on paper because they can make a business not show any returns.

Trevor Cowley:

They could they could write themselves a consulting check to another entity that they own. And now it's on the on the line item on the p and l. It just says consulting. Right as an expense to that business, but they're touching the money over here. And therefore, they report zero on the business.

Trevor Cowley:

So the investors don't get paid out. I've seen stuff like that happen. I'm not saying that happens all the time or to everybody. But, you know, once you start making money, just delay gratification for an additional three to five years, stack the cash. Mhmm.

Trevor Cowley:

Opportunities will find you, and you'll put yourself in a in a beautiful position to actually truly have real financial freedom at one

Drew Beech:

point. Trevor, the level of business knowledge you just dropped in the first thirty thirty six minutes of this podcast is invaluable to to all entrepreneurs listening. But,

Trevor Cowley:

hey, it's a 7 figure mistake, right? So I paid

Joey Bowen:

the price.

Trevor Cowley:

Hopefully, guys don't put your money in stuff that you have equity in or control over. Don't pay the dummy tax like I did.

Joey Bowen:

The dummy. We we call them tuition payments. I like dummy tax. I like dummy tax too. I like dummy tax.

Joey Bowen:

You so you're a you're a well, I don't wanna call you a crypto guy, but you have crypto investments?

Trevor Cowley:

Yeah. Yeah.

Joey Bowen:

Yeah. Are you guy or no?

Trevor Cowley:

Yeah. Yeah. I mean, I'm not here to give any financial advice or anything. I'll tell you I'll tell you what I do with my money. This is my personal belief.

Drew Beech:

Joey's asking Joey's asking for personal validation.

Joey Bowen:

Why. Hey. I'm an ex well, an ex yeah.

Drew Beech:

While we're at it, Lee, let me pick your brain on crypto first.

Joey Bowen:

Hey. Can you

Trevor Cowley:

show me our portfolio and the next exchange,

Joey Bowen:

you know? I I have a I have a theory that, successful entrepreneurs, people that like to win, people that have the type of wisdom that you've had from scars are XRP people.

Trevor Cowley:

Yeah. Yeah.

Joey Bowen:

Yeah. Ripple people.

Trevor Cowley:

I have

Joey Bowen:

I have that theory.

Trevor Cowley:

I have $5,060,000 or so XRP. I I have three different account. I found an account that is called Binance is is the platform. I invested in XRP back in 02/2017. Same.

Trevor Cowley:

Same. Same. Been sitting there, you know, whole I was to the moon, to the moon,

Joey Bowen:

to the moon back then. I was like,

Trevor Cowley:

oh, my retirement. This was before I made millions, Like, I was still making a couple hundred grand a year, but this was going to be the thing. Right? And so I was buying back then, and I found little accounts. One account had 8,500 XRP in it that now is up to, like, 27 or $28,000.

Trevor Cowley:

You know? My I I I have my wife have a have an account, and I'm like, hey. Buy more of this. Buy more of that. Because I don't really wanna watch it go up and down.

Trevor Cowley:

I'm just playing a long term game. Here's the problem is most people is they're they're looking for the quick hit. They wanna get rich fast. If you if you zoom out far enough and you look at a five year window as an actual investor, not a trader. Right?

Trevor Cowley:

Like, people want to have the trade mentality but have investor type returns. Right?

Joey Bowen:

Yes. Yes. Yes.

Trevor Cowley:

It doesn't work like that. It's like, play a long game. Like, it's okay if you put your money in somewhere and you zoom out far enough and you say, wow, this thing's generating 40% returns annually. Yes. It has extreme up and downs on a day to day basis, but you're not a day trader, so you shouldn't have to even worry about that.

Trevor Cowley:

You're tripping. Yeah. Not far enough and watch the chart. It still went from here to here over the course of those years. Yes.

Trevor Cowley:

There was extreme volatility, and you might get a little seasick some days and be like, damn. I shouldn't have done that. And then other days

Joey Bowen:

I just lost $30. You know what I mean?

Trevor Cowley:

Other days, you feel like the best investor in the world. You're like a Warren Buffett. Right? Like, knew it. Right.

Trevor Cowley:

Right. So you're living a price, and you're down in the gutter on on some of the bad days. But, yeah, yeah, I have 3 Bitcoin. I own 3 Bitcoin, and then it's it's it's at least 50,000 in XRP. So I put in probably it's not probably.

Trevor Cowley:

It's roughly about a hundred and 70 to a hundred and 80,000 in crypto, and it's up close to a half a million right now. Yeah. Believe it'll it'll sit at, you know, 1 to 2,000,000 within the next, you know, couple years Yeah. Is is my personal belief. Again, not Not financial advice.

Trevor Cowley:

Financial advice. You know? Told you before I was a dummy drug addict that didn't graduate high school.

Drew Beech:

I have to

Joey Bowen:

care about.

Trevor Cowley:

Be careful about who you're taking advice from. I I I an abundance of of money at this point based upon some of the decisions that I made knowing that I'm an idiot, that I need to be smart because I'm an idiot. And if I'm not smart, I'm I'm gonna live an extremely tough life based upon the information and the data that my upbringing gave me. It was like, man, if you don't do this thing right, you know, then then you're gonna you're gonna shoot yourself in the foot. And so I only invest money that I'm willing to lose.

Trevor Cowley:

And I and I would say that to other people too. I would never put in like the 7 figures that I lost. Guess what, I still own the same house that I live in. I still have the same cars. I still have money in the bank.

Trevor Cowley:

I still have businesses cash flowing. I still have real estate. I still have crypto. So it's like I was diversified enough to where, yeah, it sucks. And and of course, I'll pay the dummy tax, but at the end of the day, I'm still okay.

Trevor Cowley:

And so I would never put money into something if if I wasn't okay. Right?

Joey Bowen:

Sure.

Trevor Cowley:

Yes. XRP all the way.

Drew Beech:

Yeah. Yeah. There's there's a finance to where you had to transfer it from finance to Coinbase. Like, that was the the early days. Yeah.

Trevor Cowley:

You went Coinbase, and then you had to transfer to Binance to buy stuff on the Binance platform that it was in the early day. You couldn't get XRP on Coinbase. You had to transfer it over to the the Binance. That's why it was sitting in there. And then guess what?

Trevor Cowley:

Binance sent an email to my old Yahoo email that was like, hey, it's no longer gonna be it's Binance dot US. You have to transfer your money out. I found this out, like, two months ago, and I go to log in to see how much XRP it because it started going up around the election. Right? And it says your account has has been deactivated.

Trevor Cowley:

I got like 8,500 in there of XRP, so it's probably $20 by now. And I had to go back and forth in the customer support, and they're like, hey. We'll open it up for a forty eight hour

Joey Bowen:

Oh, good.

Trevor Cowley:

With the transfer. So I did get that. And now, like I said, it's sitting at, like, $2,728,000. I almost made a almost a $30,000 mistake, potentially more if it continues to

Drew Beech:

come. Remember seeing that email and being like, like, the subject. I was like, oh my god. Like, did I just lose all the money I put in

Trevor Cowley:

my hair?

Drew Beech:

The hell

Joey Bowen:

out of here. Yeah.

Drew Beech:

And You mentioned I'm just curious from my own personal knowledge. But when you turned that business around for your the people you're working for

Trevor Cowley:

Yeah.

Drew Beech:

You said 500 k. Was that an EBITDA after? Or

Trevor Cowley:

so what we did we put a hundred grand in the reserve. We each there was three of us. We each made about a hundred, hundred and $20 that year. And then we had just so you know, I invested in a business that's $66,000 in credit card debt. So I had zero in the bank and had $66 balance on an American Express.

Trevor Cowley:

So we paid the American Express down to zero, and then it was up it was a high risk model, and so we had to fill a a merchant account reserve. So when you're doing high risk stuff, in other words, we were is over the phone sales. So if you didn't have the credit card present in card reader, they're like, oh, well, it's card not present is what it's called in merchant processing. And back then it was considered super high risk. Right now it's a lot more common with the way people are doing business.

Trevor Cowley:

But so they required us to put $50,000 in a reserve. And so what they do is they take a percentage of your daily deposits and build up that reserve. So we we paid off the credit card debt. We put the 50,000 in the reserve. We put a hundred grand in the business savings account, and then we each made a hundred grand.

Trevor Cowley:

And how I did that, it was it was simple. I had a I had a a theory when I came in. I said, k. Give me the numbers. Show me the numbers.

Trevor Cowley:

I'm gonna let the numbers tell me the story. And the goal was because it was a $3,000,000 a year business. I was like, I'm gonna take 10% off the bottom, and then I'm gonna add 10 to the top. It's so hard to take a ton off of the bottom because you could take your legs right out from underneath you as a business owner. Right?

Trevor Cowley:

But there's dumb expenses that we do have. I looked at, you know, a CPA that we were paying $1,500 a month to. I'm like, okay. I'm gonna hire a cheap bookkeeper for $500 a month. Right?

Trevor Cowley:

I'm gonna save a thousand dollars a month right there. There's $12,000 that year. There was a guy that we were paying an extreme amount to run Google Ads to generate leads for us, and it was like 20% of what we were paying in ad spend. I was like, bro, if we can't knock this down to 10%, call me a Google Ads expert. I'll start hitting pause and unpause on this bitch.

Trevor Cowley:

Right? Because the account, was already all built out. Right? Really, at that point, it was just hitting pause and unpause depending on the lead flow that we wanted, and he wouldn't do that. That saved us, like, $15,000 a month right there.

Trevor Cowley:

So there were just there was he he was I mean, we were spending a lot to generate leads. Right? And so I was sitting there going through line item, and and I was negotiating down with people because I with him, I was trying to negotiate. Hey. I love you.

Trevor Cowley:

I wanna continue to work with you. This is the situation. And so I started reaching out to people and saying, hey. You're fired. I I brought in somebody else new or, hey.

Trevor Cowley:

Let's negotiate this, whatever it was. But I had to find 10% on the bottom. K? 10% on the bottom is $300,000 when you're talking about $3,000,000. Okay?

Trevor Cowley:

Mhmm. Now, 10% on the top, we're talking about another $300,000. Right? And so what you could do in order to receive another 10% on the top, you can increase your pricing by 5%, ten %. You can try to increase the lead flow.

Trevor Cowley:

You could try to change something about your sales process, your follow-up process to increase conversions by 10%. There's things so I I didn't wanna, you know, be delusional and be like, hey, we're gonna experience 20% growth on a business that's that's suffering right now. So it's like, how can I how can I take a little bit and just expect a little bit of growth and then take a little bit off of the bottom? But between both of them, it ends up being a big result. And that's exactly what I was able to pull off.

Trevor Cowley:

Nice. That's Nice.

Drew Beech:

That's what I'll do. Congratulations on that. I mean, you know, the congratulations, but, like, that's Hey. Make sure yeah.

Trevor Cowley:

As I take my few

Drew Beech:

few right there. Yeah.

Trevor Cowley:

That's right. That's right. Right. That's That's That's

Drew Beech:

right. That's major respect there, dude.

Trevor Cowley:

But Yeah.

Drew Beech:

I have heard you say that you were at your lowest point when you made the most money.

Trevor Cowley:

Yeah.

Drew Beech:

Yeah. Could you touch a little on that? And then Yeah.

Trevor Cowley:

Yeah.

Drew Beech:

For those because one of our mantras in the in the few one community is still growing still going, still growing.

Trevor Cowley:

Yeah.

Drew Beech:

So you did touch a little bit on earlier, but any advice to how to overcome those challenging times even when you're you may be on paper in your best spot, but it's still at your lowest spot?

Trevor Cowley:

Yeah, for me, it was, dude, I fought hard. And I went through a lot of a lot of brutal years there where it was like, there were times I just stare at the wall. As it's late. It's dark outside. I'm sitting at my desk.

Trevor Cowley:

There's nobody else around. I'm just like, what the fuck am I doing? Maybe I should have went to college. Maybe I should have went, you know, maybe all these other people were right, You know, and I continued to show up regardless, to be quite honest with you, because I didn't feel like I had a whole lot of options. You know, like, if I'm just being I knew I wasn't book smart, right?

Trevor Cowley:

Like, high school taught me that. So I was just like, man, what the fuck am I gonna I guess I can go get a sales job, which, you know, was an option. But at the end of the day, it's like, sometimes you're so far deep into it, you just are like, man, I'm going to keep going. Like, I'm not going to let go of these three years or four years or whatever it is. Right?

Trevor Cowley:

And so I held on and I continued to show up regardless. And, you know, it's part of the human experience. I don't even know if it's business, go talk to somebody that makes $10 an hour, and they have good days, and they have bad days. Right? But we just want to blame it on something that's outside of us, man, it's the business or it's okay, go get a job, you might have a good boss, a bad boss, you're gonna have a good day there, you're gonna have a bad day there, you're gonna look at the wall some days and be like, why the fuck do I work here?

Trevor Cowley:

Right? Maybe I should get a different job. It's going to be the same regardless. And it's not don't think the business, it's just part of the human experience where we're questioning our choices. And, you know, when we when we hit those low moments, and that's just kind of part of the process.

Trevor Cowley:

But as I survived those times, you know, I got to the point where I did make, you know, 7 figures on an annual basis and things were really good. But during that, I was like, man, if I can make $200 a year, I'm gonna be happy. I got there. Man, I'm make a half a million dollars a year. I'm I'm gonna be happy.

Trevor Cowley:

I got there. Then it was a million. Then it was 1,500,000.0. And then it got to the point where that year that I made 1.6, was like, fuck. What do I do?

Trevor Cowley:

Now say two or three? Like, I'm making I'm making enough money towards undeniable now that money's not gonna bring me something that, that I don't already have. Right? And so if I'm not satisfied and I'm at a low point right now, money's not gonna fill this hole. So it got to the point where I was just at a low, and I was like, fuck, man.

Trevor Cowley:

Like, I need to prove to myself that I'm getting better with age. And and maybe it was a midlife crisis because I was 36 years old, about to turn 37, and, you know, I was just really like, fuck, man. At least when I was on the path to make a bunch of money, I had hope. But what happens when you have the money and you don't even have hope that, this this feeling would be there at 2,000,000 or it it it just became so real that the hope even expired. And and I felt like a piece of shit because I looked around and I had so much to be grateful for, but yet I was at a low place.

Trevor Cowley:

So therefore, you beat yourself up even more. It's like, man, you should, you should, you should. And then you drive yourself into this this spot where it's like, man, you're not even grateful, and so many people have so much less than you and would love to be in your situation. But again, net worth and self worth are two totally different things. I gave everything to to the business, everything that I had.

Trevor Cowley:

I mean, fuck, dude. Old friends, fuck them. You know, it's it's business. Like, my wife will call me, don't call me when I'm at the office. I didn't know how to transform from entrepreneur to husband because I was like, fucking, I gotta get this.

Trevor Cowley:

I'm I'm like, my focus was narrowed, and I had one one path, and it was success. And when I finally got it and was expected to receive, you know, all this validation and a certain emotion or feeling about myself, I didn't feel it. And so, right before I turned 37, I said, fuck, man. I need to do something challenging. I need to prove to myself I'm getting better with age and, really start taking care of myself.

Trevor Cowley:

And so thirty nine days before my 30 birthday, I walked into a room and said, I'm gonna run 37 miles for my 30 birthday. Couple laughs came out of some people, and I'm like, fuck. Thank you.

Drew Beech:

I'll put a

Trevor Cowley:

chip on my shoulder and eat that bitch at mile 37. Right? And so I did that. And the cool thing about it was I set this mountain out there thirty nine days. Was I had thirty nine days to train never ran before, you know, so I trained literally ran 10 times and then ran 37 miles in nine hours and fifteen minutes.

Trevor Cowley:

And what I noticed about that is like, man, I set this big, huge, scary goal that wasn't gonna bring me, you know, a financial result or anything. But man, it sure felt good to show up and challenge my it helped me get out of bed and do things different than I did prior to having that goal. I would have never got out of bed and and laced up to go for a run because it just wasn't wasn't a thought because I didn't have a goal of doing something crazy. And then, and then I lived off of that for a couple months. I was telling people about it.

Trevor Cowley:

Oh, badass. And I was living off of the dopamine hit that I got from what I did, not what I am doing. Right? And so by the time it was November, December, my birthday's in July. So it was November.

Trevor Cowley:

I was getting back to that low spot. And then I had that that conversation with myself, and I said, what do I do that makes me feel best in my body and mind? And I said, man, when I do 75 hard and I move my body a couple times a day and I'm drinking water and I'm eating right, that's when I feel best and I feel most proud of myself, when my self worth is at the highest. And so I was like, dude, I'm gonna start this year. I'm gonna be 75 hard, but I'm gonna do a thousand days in a row.

Trevor Cowley:

Because Andy Furcella says, show me your last thousand days and I'll show you why you are where you are. And I said, you know what? I bet the guy invent that invented basketball wasn't as good as Michael Jordan. Michael Jordan perfected it, but somebody else invented it. Andy Fircella says it.

Trevor Cowley:

Show me your last thousand days. He's not necessarily talking about doing 75 hard for a thousand days. But I'm like, fuck. He started it, but I'm gonna perfect it. I'm gonna master this shit.

Trevor Cowley:

Right?

Joey Bowen:

Mhmm.

Trevor Cowley:

So I did that, and and I carried that on for three years straight. And it ended just barely December 31 because by year two, was like, fuck. What if I can get to the point of running 10 miles every single day as one of my workouts? And my brain turned on me. There's no way, dude.

Trevor Cowley:

And I said, boom. If I can actually

Joey Bowen:

It is.

Trevor Cowley:

It's undeniable proof to myself that I'm getting better, and I'm able to accomplish things that even I didn't even think I could accomplish. I would have to expand myself in order to do that, so I set out on a journey to do that, and I accomplished. I've ran 10 miles minimum every single day for three hundred and eighty nine days straight. And I'm currently, waiting for 03/23/2025 to come around because I've submitted an application to the Guinness Book of World Record to break the world record of the most consecutive half marathons ran in a row. Right now, it's two hundred and thirty five days.

Trevor Cowley:

I'm gonna do it for three hundred and sixty five days. All started from being at a fucking low place. Yeah. I I wasn't setting out to to to beat a world record. I was setting out to feel good in my body and mind, which is only earned through the work that you do because you know the work that you do.

Trevor Cowley:

You can you can cut corners and you can scam people out of their money, and your net worth can increase. But you cannot there's no way around it. The only way to make a deposit in your self worth is through the difficult days and through the process that you put yourself through where you're expanding your being. We all know whether we're honoring our true potential and we're expanding our ability to to to pour on a day to day basis. And I don't think enough people honor their current capabilities.

Trevor Cowley:

Therefore, they never become capable of more. And so this world record is simply because I was at an extreme low, and I had the money, but it didn't do it for me. And right now, I'm more focused. I'm doing more than I've ever done before, not because of the money. It's because of I just wanna honor the and extract what I'm capable of, and it's just an incredible pro I get a high I get fucking do I wanna get going right now just talking about it because it means so much to me.

Trevor Cowley:

It means more than money to me because I can't buy this shit. I can buy a fucking car. I can buy a house. Anybody can. But you can't fucking buy a world record and become one of one.

Trevor Cowley:

There's only one way to do that, and that's by going through a fucking grind. I did it fucking two a days for three years, which prepared me for a thing that I didn't even know it was preparing me for, which was ultimately to become a world record holder. I'm already there. It's already hasn't caught up yet. It's a mentality.

Trevor Cowley:

Right? Like, in the in the process that I've put myself through has given me that mentality. It's like, you have to practice like a champion before you ever hold the trophy. Right? Like, you have to grind like a world record holder before you ever hold a world record.

Trevor Cowley:

Right? You gotta grind like you're making a million dollars a year before you ever have a million dollars in your bank account. Or before anything comes to life in reality, it has to happen prior based on how the individual that you became in order for that result to show up. Right? Yep.

Joey Bowen:

Yeah. That that's something we say here all the time. Time just hasn't caught up yet. Like, we're we believe we believe where we believe where we're gonna be and we're doing the work. You know what mean?

Joey Bowen:

So just time time's gonna catch up.

Drew Beech:

That's true. Trevor, you're the definition of locked in and hunting.

Joey Bowen:

Dude. Yeah. You go. On the hunt.

Drew Beech:

That's that's fucking mine, bro. That's what we say, You

Joey Bowen:

know? You said you said that you didn't set out to break a world record, and I think that's exactly why you're gonna break a world record.

Trevor Cowley:

Yeah. You to have

Joey Bowen:

the end goal in mind, but at the same time, you can't you can't get Target fixated on it. You have to just do the work daily. And that's what you're focused on.

Trevor Cowley:

I'm doing it by pitch. It's expanding my being, and that's what I wanna do. So therefore, the byproduct of me wanting to expand myself will be that. Right?

Joey Bowen:

Yep. Yep. Exactly.

Drew Beech:

Just to confirm just to confirm, three hundred and eighty nine days straight, no days off. Zero days off. 10 miles for breakfast.

Trevor Cowley:

Fuck. Bro, I I did I I did the last three days. Today, I did 10. But the three days before it was twelve, twelve, 12, and 12. So I'm starting to prep Yeah.

Trevor Cowley:

To increase my miles because of the 13.1 happens on March 23. But, yeah, I haven't missed a fucking day. I've seen the fucking snow. I've seen 26 mile an hour fucking wind.

Drew Beech:

The shin splints.

Trevor Cowley:

Cold. The fucking shin splints. The fucking heat. I've thrown up on the side of the fucking road. That's what I said to that dude when he said, how do you have a six pack?

Trevor Cowley:

You don't want what I've fucking gone through. Now it's not even about the six pack. It's the fucking mentality that gave the six pack. You don't want to go through what I've gone through to have the mentality that I have that ultimately ends up showing up in a physical form, which you could see on my abs. Right?

Trevor Cowley:

And, like, I had to associate the bad with good. And what I mean by that is when I started out this journey and I started running, I'm looking at my fucking toes, man. Blisters. I have pictures. Every fucking toe, blisters.

Trevor Cowley:

I'm waking up fucking sore as shit every single day, dude. I'm like, fuck, man. I can't wait till I wake up one day and my body's used to this, and I'm just not sore anymore. And the thing is, the cool thing about it is, eventually, your body expects to wake up sore. So when you wake up sore, you're not surprised by it, and you stop wishing that it's not sore anymore.

Trevor Cowley:

It's just naturally part of your life, and it becomes normal. I'm staring at my fucking blisters, and I'm like, fuck, man. I'm lacing up. I'm like, dude, this is gonna fucking hurt. This is gonna be shitty.

Trevor Cowley:

And I'm like, what happens after a blister? A fucking callous.

Joey Bowen:

Callous.

Trevor Cowley:

I said, this is what's going on mentally right now in my mind. I have blisters mentally. I don't wanna go do this because it's going to hurt. There's a discomfort that I'm gonna have to go through right now if I walk outside and I go get these 10 miles that I just don't wanna do. But then I'm looking at the physical form and said that's happening right now mentally, And my mind will have no choice but the callous after these blisters are gone, then the callous comes, and I'm gonna have a calloused mentality.

Trevor Cowley:

So I would turn something that I was seeing physically in the pain that I was going through as in this is a positive thing because the next step, that's that's that's that's where I wanna be. Right? And this is just part of the process to get there.

Joey Bowen:

Absolutely. Andrew, sorry. I did well,

Drew Beech:

I did watch your one story, Trevor. You were mentioning the the heat, the snow, and sometimes it shows different ways, the adversity. You said you had to make a pit stop the one time, and you you ran in, and your wife was like, what are you doing home? And you're like, I I I'm gonna shit myself.

Trevor Cowley:

No. I did shit myself. I did. I bro, rule number one of life, bro, is don't trust a fart. And, like, here here's the deal.

Trevor Cowley:

We're all guilty of that shit, and we we trust a fart. But, yes, it only takes one. Guess what? In business, you gotta be right once. You know?

Trevor Cowley:

It's you gotta have that one connection. Right? That one call, that one you only gotta be right once in business, but you only gotta be wrong once with a fart. And Yeah. It gets a little you know, when you're expecting air and you get juice, and the juice moves.

Trevor Cowley:

It's not it's not a good time. A lot of

Drew Beech:

a lot of knowledge dropped on this podcast.

Trevor Cowley:

What, bro? Listen. Thank god I was a half

Joey Bowen:

a mile away from my house. Right? And so I'm like, oh, it was this little tippy toe fucking I got. I'm like, I

Trevor Cowley:

couldn't believe it was happening. I was like, I knew eventually doing this for a long enough period of time that it would eventually happen. But today,

Drew Beech:

you're covering a lot of visits with 10 miles. You can be pretty far out.

Trevor Cowley:

I stay close to home.

Joey Bowen:

You know? I'm going. Something tells me that if you weren't close to home, you would have just kept going anyway. That would be a whole other story.

Trevor Cowley:

A soccer underwear off, I would have fucking wiped that bitch and handled my

Joey Bowen:

And when and when. It is. Yeah. When I was when I was, like, probably, like, nine or 10 years old, we used to we used to, like, play in the park. You know what mean?

Joey Bowen:

Like, just mess around in the park. And, one day there was, like, three old guys, and they were sitting at a bench, and they called us over, me and my buddies, and they were like, look, we're gonna give you three rules for life. I'm gonna spare the show the third rule. But the first rule was never trust a fart. The second rule was never pass up a bathroom.

Joey Bowen:

And then there was the third one. I'll spare the show the third one, but it's life advice right there. Yeah. Life advice.

Trevor Cowley:

Well, the thing is is, you know, again, you you only have to be right. It go it's both ways. Right? Like, was sitting there thinking about it. It's like, fuck.

Trevor Cowley:

You only gotta be wrong once to trust a fart and something bad happens, but you only have to be right once too in life for something good to happen. And so, like Yeah. If I keep showing up every single day, guess what? That situation's gonna happen at one point. But if I keep showing up every day in business, I'm gonna be right once.

Trevor Cowley:

Right? I'm I'm gonna I'm gonna do something that very few people are going to do because I just know that they won't show up again and again and again and again. Because I already know I'm not the fastest, I can't run the furthest, but nobody will be more consistent than me. And I have the ability to control that. And I just really I watched a guy run past me one time as I was running a fucking irked me to the my core.

Trevor Cowley:

I'm like, fuck that guy is what I was sitting there thinking. Right? Like, fuck. Mhmm. And then it bothered me.

Trevor Cowley:

And then I thought about it a mile later. Was like, no. It doesn't. It doesn't bother you enough to fucking do what you need to do to change it.

Joey Bowen:

Mhmm.

Trevor Cowley:

Right? So, like

Joey Bowen:

Get faster.

Trevor Cowley:

Like like, get faster. I it didn't bother me enough to fucking get up earlier and run fucking sprints to

Joey Bowen:

where

Trevor Cowley:

I could get faster. Right? So it's like, yeah, you're fucking overweight, but it doesn't bother you. It bothers you, but not enough to actually get your ass to the gym. Yeah.

Trevor Cowley:

You're hurting financially, but it doesn't bother you enough to fucking get a second job or or grind a little bit harder. Right? You're fucking struggling mentally, but it doesn't bother you enough to change your routines and your habits and to fix it. So, yes, there's things that bother us, but to the degree that it bothers us is to the degree that the change has the ability to happen. And we're I'm okay tolerating people being faster than me, but I'm not okay tolerating people showing up more consistently than me.

Trevor Cowley:

That that

Joey Bowen:

I I remember.

Trevor Cowley:

That won't happen.

Joey Bowen:

Amen.

Drew Beech:

Well, I was gonna ask what's next and what's in store for Trevor Kelly, but I think you just covered it all between your I

Trevor Cowley:

got a I got a I got a TED coming up on April 11. I've got my Nice. Guinness Book of World Record starts on March, twenty third. And then I have my book coming out. It'll be out before the February.

Trevor Cowley:

Like February, I think it's twenty sixth is the gonna be the release date. So within the next four weeks. So those are the three things that I wanted to accomplish this year is get my book out, do a TED Talk, and, you know, own a own a Guinness Book World Record. Just a couple small things. You know?

Drew Beech:

The rule of business small

Joey Bowen:

things. Couple little things.

Trevor Cowley:

Yeah. Just add to the live resume. Right? And,

Drew Beech:

Trevor, if you could tell the ViewOn community where they can find you if they are looking.

Trevor Cowley:

You can find me at real business owners if you if you wanna connect with me there. It's just motivational business content, you know, me talking shit every so often. And you can find me at few are free as well if you want to follow the journey of me training and me. I'm posting every single day me looking like an idiot, tired, getting out of bed, not wanting, lacing my shoes up, shit like that for the world record. And so, you know, I actually was inspired by, you know, few will hunt and did the few will free because, you know, your guys' brand really resonates with me and and, you know, probably a lot of people that are just on this journey for more, right, to expand themselves.

Trevor Cowley:

And so you guys are doing some awesome stuff, you know, I'm proud to wear your guys' shit. And, you know, I'm happy that you guys reached out to have me on your podcast.

Drew Beech:

Peaked. Never peaked, baby. We appreciate you. Before I let you go, though, we do a lightning round every every podcast. So I got three quick questions, quick answers.

Trevor Cowley:

Blowing the mind, bro. So

Joey Bowen:

Well, one one's

Drew Beech:

a doozy, so get ready. You're the first person to get this one. I think I'm gonna make it a regular occurrence where every guest gets gets this one question. But the first one, what is harder? What you've accomplished in fitness or business?

Trevor Cowley:

I would say what I've accomplished in business. Right? Because there's other factors outside of myself. Right? You know, there's employees, there's there's just there's so many moving parts with business.

Trevor Cowley:

Like, I already know that I can control myself. Right? I I can get myself out of bed and I can deal with pain, but I just it's tough to find the same type of people that have the ability to bear the same stress and the same load that you have, the ability to bear when you're building a business. And so you there's a lot of let downs. I just won't let myself down.

Trevor Cowley:

And so, yeah, there's struggles with it, but building building a big business is very, very difficult to do.

Drew Beech:

Mhmm. Agreed. What is a quote you live by?

Trevor Cowley:

Why not you?

Drew Beech:

Love that one. And then this is the last question that is gonna be a regular occurrence if it goes well. What do most people believe about the world that isn't true?

Trevor Cowley:

That other people actually give a fuck about you?

Joey Bowen:

Mhmm.

Trevor Cowley:

We're so worried about the opinions of other people. We don't wanna make the social media posts. We don't wanna look dumb. We don't wanna step on a stage. We're nervous.

Trevor Cowley:

This, the other. Look, dude, nobody gives a fuck about you. Everybody sitting in the audience is fucking thinking about how their fucking hair looks. Like, when you look at a photo, you're not looking at everybody else. You're like, man, I fucking look like an idiot.

Trevor Cowley:

And guess what? They don't notice you look like an idiot because they're looking at themselves and say, fuck. I look like an idiot.

Drew Beech:

That's it. One thing that constantly bothers me is we spend all of this time getting ready to go to events and picking out the perfect outfits and doing our hair. Well, our our wives most mostly. Like, I I'm ready to man.

Joey Bowen:

I'm not. Yeah. Not. I'm not doing any hair, man.

Drew Beech:

She starts getting ready at three for an event at seven. I'm I'm getting ready at 06:45.

Trevor Cowley:

Ten minutes before I'm in the shower

Joey Bowen:

while she's fucking hey. We gotta go. I'm like, okay. Let me help

Trevor Cowley:

you the shower real quick.

Drew Beech:

And I said I said to her, I'm like, Amanda, no one is gonna care. They they're doing the same thing for how

Joey Bowen:

they look. They don't care how you look. So why do you do it?

Trevor Cowley:

Nobody gives a fuck, man. Like, focus on yourself and focus on your opinion of self. That's really the most important thing. And if you have integrity with yourself and you show up and do the things that you say you do, your self worth increases. And the more your self worth increases, the less you give a fuck about the opinions of others.

Joey Bowen:

Great. Absolutely.

Drew Beech:

And I'll leave it at that, Trevor. This episode should we should put a a price tag on it. I cannot believe you just dished out the level of free game on business and life and personal development.

Trevor Cowley:

Thank you. Thank you for having me, man.

Drew Beech:

But with that, I'll shut it down.

Joey Bowen:

Yep. Thank you, brother. Appreciate it.

Trevor Cowley:

Yeah. Absolutely.

Drew Beech:

Thank you, Trevor. With all the out there, always choose effort over entitlement. Always choose hard hard work over handouts. And remember, no one owes you. No one owes you.

Drew Beech:

You're one of the few. Now let's hunt.