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“Because your company is only as STRONG as you are.”
Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials.
Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you:
1) Close even more roofing sales.
2) Adapt to new roofing industry trends and changes.
3) Take control of your roofing marketing and lead generation.
4) Improve D2D roofing sales.
5) Build the roofing company of tomorrow.
Hosted by Adam Bensman
- Started in D2D roofing sales in 2011
- Former Roofing Company COO (multi-state)
- Creator of the Roof Strategist Sales System (used nationwide for retail + storm)
- Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance)
- Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big
Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.
This is the number one biggest
mistake in roofing sales, and there's
a reason I'm filming it right now.
Freezing.
My keys are off on a trail in
Colorado and out of breath.
And this big mistake will cost
you your earning potential.
It will absolutely destroy any
self-discipline that you've developed,
and it will kill your income potential.
Now, it's not all doom and gloom.
I'm gonna be teaching you number
one, what that big mistake.
Number two, I'm gonna
teach you the symptoms.
So when this comes up, and the reason
I'm doing this now is because I myself
have experienced this symptom and
I've been down this road and I've
caught myself slipping down it again.
So I wanted to do this video well.
To share it with you because
I'm going through it right now.
And what better way to teach something
than being actually in that moment.
And the third thing that I'm gonna
teach you is the really fast and easy
fix to keep you from slipping down
this slippery slope of self-sabotage.
So let's get to it.
Uh, first, welcome or welcome back,
Adam Besman here, the roof strategist.
And, uh, if you're new, welcome,
bizarre first video for you.
This is unlike anything I normally do.
If you're not new, welcome back and.
Trying new things here because I've done
a ton of videos, as you know, uh, around
my, my mission, which is to help you and
your team smash your income goal and give
every customer an amazing experience.
And I have tons and tons of videos.
In fact, thank almost 400 or about 400
at the moment, teaching you just that.
So if you want to jump in to even
more of those, tune in on YouTube,
uh, the podcast, or better yet,
join me in our free training center.
Uh, you can use a link in the
description, man, my hands are cold.
Or you can text the word free to 3 0 3.
2, 2, 2 71 33.
So I wanted to, to, to shake things
up a little bit and really talk about
more of the internal landscape of,
of a life in roofing sales, kind of
that common bond that connects us.
Well, come on Maddy.
Girl, let's go.
And here's the the deal, man.
By the way, I, I know I
want to correct myself.
I've been saying man a lot.
I'm a kid of the nineties.
I apologize.
I don't wanna correct that.
Listen, Whether you're new at this
or whether you've been doing this
for a decade, this has probably come
up before you've been overwhelmed.
And when we get overwhelmed,
let me change that.
When I get overwhelmed, I know
that the little things in life
become daunting and overwhelming.
Things like doing laundry, emptying
the dishwasher, having to go get an oil
change, scheduling a haircut, all these
little odds and ends become a total chore.
So when I faced them
like this last week for.
I was overwhelmed.
I am taxed.
Both personally and professionally
in ways that I've never been before.
It's, it's a challenging time for me,
and time is not on my side, and when I
get overwhelmed, I find this symptom.
The symptom is resistance.
This resistance is me saying,
gosh, I really, really, really
don't want to go do this, including
getting out here and soaking.
Just gorgeous views.
I didn't want to be here
because I was overwhelmed.
Have you ever had that feeling?
I'm curious to drop a comment in
the comment section below if you
have, of being in a position or
even something that you enjoy doing.
Like for me, trail running, uh,
after I'm warmed up into it.
Even after we, when we're trying to
do something we like, sometimes it
can be daunting and overwhelming,
so the symptom is resistance.
Ah.
I'd go out and go do that, but then I
gotta load up the truck, load up the
trailer, get outside, deal with the
cold weather, whatever it is, that
resistance is the symptom for the mistake.
Now, what is that mistake?
That mistake is letting yourself off
the hook, giving yourself a pass.
I'll give you an example.
When I was selling roofs, that pass for
me was taken a day or an afternoon off.
It usually started with an afternoon.
I was like, Hey, I did really well.
I had a really great week.
That momentum I built, you know what?
I'm tired.
I'm overwhelmed.
I'm working too.
I'm gonna let off and
I'm gonna take a break.
And that break is easy.
At first it, it's fulfilling
and it feels good.
And for a quick minute,
I, I feel recharged.
But then the next day comes and then
I'm like, oh, well if I went easy, then
you know what's one more afternoon?
And I take that afternoon.
And then after that, what happens?
I end.
Saying, Hey, well if I did the
afternoon, what's another day?
What's another few hours?
And each time that there's that
one more, that momentum and that
sales momentum just comes to a halt.
Number two, the self-discipline
comes to a halt.
And three, the earning potentials follows.
Cuz the reality is you're not working.
Let me change that.
I was not working, and I have
found that I'm not the only
one that's gone through this.
A very common thing in high stress
industries like roofing sales.
So when you experience this symptom
of resistance, now you know,
hey, that's that silent alarm
that's gonna say, you know what?
Hey, this is what's gonna happen, is
I'm gonna want to give myself that.
And I did.
I gave myself the pass and I caught
myself over this last week resisting all
the little things, even getting back to
my hotel room, having to unpack my bag.
It was like a chore.
All this stuff I had to do.
Then I get home, I'm like, I gotta
do dishes, I gotta do laundry.
And it was just this wall of
resistance and I wanted nothing
more than having a pass.
So we now know the biggest mistake
is giving yourself a pass cuz
it'll kill the momentum, kill
your discipline, kill your income.
But the worst part is this.
What ends up happening to me at the
very least, is that I judge myself.
I then feel bad about it.
I then beat myself up.
I second guess things and I, I don't
generally feel good about myself cause
I don't feel like I'm acting in line
with my normal levels of discipline.
I'm like, Hey, what am I doing?
I'm, I'm like, off course here.
So the first thing that we do, Is,
we just need to figure out what
is the easiest way to get started.
And there's a metaphor and there's, that's
the reason why I'm doing it out here.
The metaphor is this, I did
not want to be out here today.
Why would you?
My hand is like white right now.
Look at that.
It's freezing cold and I
did not want to be out here.
What did I do?
I put my shoes on.
Step number one, put your dang shoes on.
Now in roofing sales, I, I think
having that little mantra to
yourself is wildly helpful, and
it's helped me in the past as well.
I still use it to this day.
Put your shoes on.
That's the first easy step, right?
So here I am not wanting to be
out here, by the way, now I do.
I've been running for an hour and 15
minutes, just a little over halfway.
Uh, And finally feeling
into it, soaking up.
These views went from resistant.
I don't wanna be cold.
I don't have the energy,
I don't feel up to it.
A day today.
And I was like, well, all I need
to do is put my dang shoes on.
That's the first easy step
to break the resistance.
So what I did is that resistance
when it came up, said, put
my shoes on and look at 'em.
There they are shoes with micro spikes
so I can grip in the ice, in the
snow to brave the miserable weather
that I've somehow chosen to do.
But that metaphor, put your shoes
on, applies to selling as well.
Here's how day one, you get
up, the resistance has begun,
and you're like, you know what?
I don't wanna do this today.
Putting your shoes on is what you
say, Hey, I feel that resistance.
I gotta put my shoes on.
What does that mean to you in that moment?
It could just be getting dressed,
getting your work clothes on.
Now, imagine you need to get
out to that neighborhood.
Oh man, I really don't feel
like knocking doors today.
Ah, man.
All I gotta do is put my shoes on.
What does that mean?
Get in your trucks.
You can drive there.
Then you're in that neighborhood.
You're like, man, I don't
want to get out there.
Put your shoes on.
What does that mean?
First step, the first easy thing
to get that momentum to then take
the next step, and that is gonna
be opening that car door, right?
Or your truck door to get out and even.
Same thing.
I'm, I intimidated, but I
don't wanna to go knock today.
I hate knocking doors like
Carl, who I interviewed, the,
the sales rep who hated it.
His technique, which I loved,
was to go knock a door where
he knew no one was home.
So what's wrong with that?
That's putting your shoes on
whenever you feel that resistance.
And you want to give yourself
that pass, put your shoes on.
Your mission is to decide what that is.
And then all we gotta do
is take one step at a time.
And I'll tell you my first 10 minutes
into today's run, I was gonna quit.
I was gonna call it.
I said, you know what?
I got out there, I did it.
That's good enough.
I'm tired.
My legs are tired.
My calves were sore.
I, I, I, I don't have the same level
of energy or enthusiasm cuz I was
overwhelmed, almost ate it right there.
And I ended up getting my shoes
on, putting one foot in front
of the other 30 minutes in.
Now I am feeling just so incredibly
recharged and invigorated, and
now I get to leave you with that.
Put your dang shoes on.
All right.
That's all for today's video.
If you like this video in the
format, comment below or gimme
a thumbs up or thumbs down.
I respect.
You guys and your, your
time and attention.
So I do these videos for you.
Now listen, if you want to
continue your journey with me,
jump into my free training center.
It's available@roofradis.com.
You can click in the link in the
description, or you can text the
word free to 3 0 3 2 2 2 71 33.
I got a whole playlist in there on goals
and motivation if you need some more.
And, uh, thanks for joining me.
If you wanna hang with me here on
YouTube, there's a card down in the.
Should be your, uh, lower right
to tell you, Hey, you two thinks
you're gonna love this one.
Thanks again.
And remember, next time
you're met with resistance.
Avoid that pitfall, that mistake
you've giving yourself a pass.
And what are you gonna say to yourself?
All I gotta do is put my shoes on.
See you the next one.