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How to turn "maybe's" into YES's? So you can sell more roofs? Master the personal video follow up. In this video I teach you how to do it, free tools to use, and what to say.
Program questions? Call/text: 303-222-7133
“Because your company is only as STRONG as you are.”
Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials.
Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you:
1) Close even more roofing sales.
2) Adapt to new roofing industry trends and changes.
3) Take control of your roofing marketing and lead generation.
4) Improve D2D roofing sales.
5) Build the roofing company of tomorrow.
Hosted by Adam Bensman
- Started in D2D roofing sales in 2011
- Former Roofing Company COO (multi-state)
- Creator of the Roof Strategist Sales System (used nationwide for retail + storm)
- Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance)
- Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big
Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.
I have not wanted to share this
publicly, but I am about to.
It is my little secret weapon
to deliver an absolute amazing
experience to my customers.
It's the secret weapon to differentiate
yourself from competitors, and it is a
secret tool to find out the perfect time
to follow up with someone so you don't
get ghosted or land in their inbox, or
don't have them respond to text messages.
I'm gonna be teaching you all
of this and more in this video
to teach you the video follow.
Including what tools to use
and no, I'm not affiliated with
and endorse SP or any of that.
I'm just sharing with you what
I use and hopefully it can help
you cuz there is a free version.
Now, before we get to it, I just wanna
say a quick welcome or welcome back.
My name is Adam Benson, the roof
strategist, and I'm on a mission
to shake things up in the roofing
industry and give you everything
that I wish I had when I got started.
Now everything I do here is
designed to help you and your
team smash your income goal.
And give every customer
an amazing experience.
And truthfully, the amazing
experience is like the most fun part.
When you do it from your
heart, it, it comes back.
But that's not why you do it.
You don't do it.
So it comes back.
You do it cuz you love it and you know
it's the right thing to do and it just
so happens to feed you with referrals,
happy customers, and great reviews.
So if you like this video and you want
more, I've got a freebie for you and
it's our brand new free training center.
So if you click in the video
description or podcast, the pitch,
like a pro roofing sales training
video library, or the roof claims
crash course is all hiding right in.
You'll get, uh, a login to get this free.
If you're on the road or not able to hop
in right now, just text this word free,
f r e e and text it to 3 0 3 2 2 2 71 33.
We've got all this stuff, including a
little announcement that is only in there,
so you'll be seeing more of that soon.
All right now, uh, thanks for being here.
Let's get into today's video
on the video follow up.
So first, let's break down
the, what is a video follow up?
A video follow up is a way for you to
do this face to camera in a personal,
short, fast-paced video to your customers.
So when they open it, they get to see
you, read your body language, hear
your voice, and have a way that's a
little bit more personal than just
getting an email cuz everyone sends
email and everyone sends text messages.
Now a free tool to use
is this one, it's called.
Right here.
I'm gonna bring this in Loom right there.
Now use loom.com.
S E L O O m.com.
Uh, I'm not endorsed by them by
the way, but I love what they do.
Now here's the cool thing.
Let's pretend that I have a homeowner
who I didn't close on the spot.
They emailed me some questions about the
contract or the agreement that we can.
What I can do is either just answer
them or leave them a voicemail.
But what if I did both?
What if I did a personal video message,
guiding them through everything,
getting a chance to resell them while
separating myself from the competition
and it doing this is just wild.
So I'm gonna show you exactly
how to do that, how to use it in
email, and how to use it in text.
By the way, Use Loom has a mobile
app, so you can do this right from
your phone, in your truck, and in the.
And we're gonna close with that perfect
way to know exactly when to follow up.
You're gonna love it.
All right.
I'm use Loom.
You'll notice up here, and I
have a Google Chrome extension.
That little due battery is the extension.
So what I'm gonna do is click on this.
It's gonna pop up a.
Option.
I can use my face on the screen.
I could have the proposal in the
background and I can walk through
and say, Hey, highlighting certain
things, reminding them of certain
areas about their upgrade options.
But for this one, we're just
gonna go full screen and I
wanna show you how this works.
I'm gonna hit start recording.
Camera's going, I'm bringing this around.
Look, you're filming
this, you're filming that.
And I'm gonna say, Hey.
Uh, Peggy, thank you so much for the
opportunity to meet with you and your
husband to talk about your roofing needs.
Now I understand you have two
other contractors coming out on
Wednesday and Thursday next week.
So what we'll be doing as discussed
is I'll be showing up on Thursday at
2:00 PM to go through the agreement
with you, both of them side by side.
Take a look at all the
different estimates.
I'll be the question
punching bag, and help you.
Even if it's not with me.
So if you have any questions in the
meanwhile, go ahead and text or call me.
You've got my contact info in that email
and I cannot wait to hear from you.
We'll see you next Tuesday at 10.
By the way, if I messed that time up,
it's cuz I was making it up on the spot.
So then I'm gonna go ahead and click here.
That stop button, check this out.
This gets even easier and even more fun.
Now once this comes up, you'll
notice down here I can click in
and I'm gonna customize this title.
So let's bring you in close.
I'm gonna say follow up for pe.
Watch this personal video message I made
for you, then all I do, so look at that.
Just click off of it.
Grab this link.
I'm gonna come to my email.
I'm gonna draft this
subject line of the emails.
Gonna say, Hey Peggy.
Hey Peggy.
Watch this video I made for you.
Watch this video I made for you.
Then in here, all I'm
gonna do is paste the link.
Boom.
Animated gift shows up.
And by the way, it wasn't in focus
cuz I confused my camera, but
animated gift shows up in that email.
When a homeowner sees that, what are you
gonna do if you see that in your email?
And by the way, you can even
hyperlink the text, say, Hey,
watch this video I made for you.
But the key thing is just to let
them know, you made that video.
Watch this video I made for you.
Now you pop, send boom.
This goes to that customer.
They get the subject line.
Hey, watch this video I made for
you with the personal video message.
What do you think they're gonna.
They're gonna pop into that.
And let me ask you this, Is
the next person doing that?
No.
So now you've just stood
apart and you were different.
You delivered a message,
you controlled the dialogue.
They could read your
face and body language.
You reminded them of the next appointment.
And by the way, I just jumped into
some role play and whipped that up.
And I, I didn't even
keep track of the time.
So if I messed up the time
of my follow up, you get the
idea for this demonstration.
Now, the cool thing is in
Loom, some of the settings will
allow me to have what we call.
Read receipt, which means when Peggy
on the other end clicks this link
that I just emailed her and watches
the video, boom, you get an instant
notification saying, uh, someone just
watched the video and then the title.
If I said, Peggy watches
video, I made for you.
I know it's Peggy, which means this is a
great time for me to text or call Peggy.
I just so happen to know that she
just watched my video moments ago.
And then what happens is Peggy
answers the phone and she
goes, Oh, it's too funny Adam.
I was just watching your video.
And I go, Huh, how about that?
Look at that timing.
So there you have it, the video follow up.
Now if you wanna get
started, go to use loom.com.
U S E L O O M.
Again, I am not affiliated.
I love this tool.
I use the paid version
and download the app.
I want you to test this
with your next customer.
Yes, you can send this via text.
Just keep it short.
Watch this personal video
message I made for you.
Give 'em the link.
If you use it and email that animated
gift, I'll fire or you can hyperlink it.
But I hope this helps you stand
apart from the competition.
Win more business, deliver an amazing
experience and put another tool in your
tool belt to ink deals on the follow up.
Hey, if you liked this video or
this format, which by the way it is
Sunday morning, I was in the office
working, catching up on some things,
I'm like, I gotta do this video.
So, uh, I hope you like it and,
and if not, share that with me, cuz
everything I do here is for you.
So if you like the video, hit
the, uh, the thumbs up button
that just tells me good format.
Let's keep it going.
And if you.
You know what to do and drop a comment.
I'd love to hear from you
cuz here I am to serve you.
Thanks again for being here.
If you haven't done it,
hop in or write here.
And, uh, don't want a free copy
of my pitch, like the Pro Roofing
Sales Training Video Library.
It'll pop you over to our
brand new free training center.
Or if you wanna hang with me, YouTube
thinks you're really gonna love this
video and I will see you on the next one.