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What sets this podcast apart? We believe in the power of meaningful marketing—a holistic approach that prioritises authenticity, connection, and purpose, whilst still turning a profit.
Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you.
If you are a business owner feeling overwhelmed, stressed, or struggling to cut through the noise online? We've got your back!
Our podcast is tailored for entrepreneurs hungry for clarity, confidence, and tangible results in their online marketing. Our podcast isn't just about boosting sales; it's about creating an efficient marketing machine that reflects your values, passion and purpose. Whether you're stuck or looking to maximise your marketing, we're here to guide you every step of the way.
Our episodes dive deep into practical skills, customer-generating strategies, and streamlined systems to help you thrive without relying on paid ads. From mastering social media, creating content that converts, ranking on google, getting your website to work, lead list building and email marketing, each episode is packed with tips and techniques to help you thrive online.
Join me each week as we explore management and monetisation online marketing strategies designed to reduce your time online while increasing your impact. With our guidance, you'll align your business and marketing team more closely, ensuring every effort moves you towards growth. From overcoming challenges to seizing opportunities, each episode is packed with actionable advice to help you thrive in the world of online marketing and effective management.
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Social media, Google, email, marketing systems, website traffic, and the endless content creation that comes with marketing. It's overwhelming, right? Say goodbye to endless stress and hello to Clarity with the Meaningful Marketing podcast. In this podcast, I will share with you fast and free practical methods to help you manage, monetize, and market your business, all infused with a healthy dose of motivation.
Let's do this. Hello and welcome to another episode of the Meaningful Marketing Podcast. I'm your host, Chantal Gerardy and today I'm here with Leigh Martinuzzi. Did I say that right? Martinuzzi. And he is. The podcast producer or host of The Hidden Why podcast that has had, and he's done over 1,100 episodes, like, wow.
Much more than me. And he's also a real estate agent in the Sunshine Coast. So today we're gonna be talking about some meaningful marketing strategies and why does he have this Hidden Why podcast, and what does it mean and how does it actually apply to like. The job that he does his work. So Leigh, thank you so much for joining us today from the sunny coast.
Thanks for having me.
So tell us a little bit about how your podcast came about. Like why did you suddenly decide one day to wake up and go, right, I'm gonna create a podcast,
long story and I'll keep it as short as I can. So we like long stories. I was, I was working in retail, I was executive management and I moved up to the Gold Coast and.
I guess I never had a morning routine and I'd never had growth in my life. And I think growth is important for meaning generally. Right. And at the time I was living out at Jacob's well, and my brother was suicidal at the time, and he started listening to this podcast called Kick Ass Life with David Wood.
He became my very first guest on the show too. And so I started listening to it 'cause I wanted to understand what he was going through and what he was listening to so I could relate a little bit better. And so as I started listening to the show. I started developing a morning routine and a growth routine in my life, and that gave me more energy and motivation as well.
And then I remember I was driving up to the Sunshine Coast one day and I thought, I'm gonna start a podcast. And then I pressed record on my phone and pretended I was doing a podcast. And then lo and behold, a few months later, the Hidden Way was created, and David Wood was actually my first guest on the show.
So it was pretty exciting. And that's over a decade ago now. Now I started out with the purpose of, you know, trying to make money like most people do. But then when I started to record the episodes and have meaningful conversations, I really started to just feel the joy and the passion and the meaning in my life that I got from interviewing amazing guests from all over the globe.
And that's why I do it. It's a passion project for me. So 1100 episodes now. And counting.
Oh, that's excellent. That's pretty exciting. So good. So let's talk a little bit about the, how did you come up with the names? For me personally, coming up with the name for my podcast was one of the hardest things. It was almost like trying to get a tattoo and I'm planning on getting a tattoo in Bali and trying to commit to something is, is so difficult.
And you know, we came up with all these ideas and obviously Useche, GBT. So how did you come up with your name?
I think the name was given to me by someone, but then I thought about it and I thought there is the hidden why behind everything. There's hidden motivation behind everything we do. And that was the question, like why?
Why do we do this? Like, why do we live our lives like this? And I think that's where the name came from, the Hidden Why. And I actually created the symbol originally to look like the the Ridler symbol from Batman. 'cause I'm a Batman fan. So it sort of started out with that design as well, which changed over time.
But yeah, not a big story there. It wasn't a hard, I don't make take long to make decisions. If it just resonates with me, which it did, then I stick to it. And that's what happened.
Yeah. Excellent. Awesome. So how do you go about like finding your guests and when you find your guests, how do you sort of communicate or talk to 'em about, this is what we are gonna discuss on your podcast?
Like what's your process of finding the guest and then coming up with what that episode's actually gonna be about?
Yep. I just ask guests. So if I see someone that I wanna interview, I just reach out to them and ask them, do you wanna be on my show? I've got a template that's generic and it's been like that.
It's altered over the time of 10 years. I'll probably use the same template now for the last five years, and so I just find the guest, I email them with the template, ask 'em about their book, if they've written a book or whatever they might be working on and whether they'd like to join me. At the start, it was a bit different like I was asking guests and some guests wanted me to pay them to come on the show, which I did.
And at the start, I was doing interviews at any time of the day and usually early morning like 1:00 AM, 2:00 AM because there was a lot of American guests as I grew and developed and wanted my time back. I said, okay, Friday mornings is when I do my recordings and that's what I do now. And if they can't stick to that, then it's not a fit.
Yeah, nice. So I had some incredible guests on there over the time. I can't give you a specific favorite 'cause there's been so many and guests of all works, like people that everyone would know. Like James Clear for example, has been on the show. And then your humble, you know, mum from Victoria who's got a story about her personal journey with maybe losing a son or something like that as well.
So all walks of life. Generally growth related, so all around growth and emotional healing and things like that. But I've talked about evolution with people and history and war and COVID and all those sort of interesting topics as well.
Yeah. Awesome. So talk about, you know, you said you don't have your favorite sort of guest or, but are there any episodes that you think you look back on and you go, gee, that was just such an epic, an epic, you know, episode, or perhaps it's had more downloads than any of the others, or it's been mostly popular.
Like, are there a few that you could mention or tell us about?
No, um, I told you I'm not a numbers person. Yeah. So I don't really look at numbers. I do it because I have the joy for doing it, and I think the growth it gives me, but then the growth that'll give the audience is fundamentally the impact I wanna have.
And I remember early on, I actually moved to Japan for a couple of years, a few years after I started the podcast. So I did the podcast in Japan as well. And a young gentleman reached out to me from America and he said, thank you for your podcast. I was suicidal. You saved my life.
Oh, so
good. So, and that's just one story, but just stories like that really give me motivation to keep doing it outside my own selfish reasons for doing it, I guess.
So in saying favorite guest? No, I can't think of a favorite guest. 'cause every week I do the podcast and I go, fuck, that was a really good interview. Yeah. I really got a lot out of it. And then I'm sharing with people that I know and saying, listen to this. It was so good. So I can't remember, you know, two years ago in the conversations I had,
yeah, it's
really relative to now and what the conversation is.
Yeah. That's awesome. That makes sense. I was just, I was at a networking thing on, on Wednesday night and with, with a lady in business, Michelle, who I've known in the networking circles for a while. And she came up to me, she goes, do you wanna hear a funny story? And I said, what's a funny story? And she goes.
I had this woman come up to me and go, Hey, you have to listen to this podcast. It's this chick. And she just, she does this podcast and like it helps you with all your business stuff and your marketing and, and everything. And, and she picks it up and it's like the Meaningful marketing podcast. And uh, you know, Michelle goes, oh, that's like.
Chantel, I know Chantel. And she was like, what? You know her, it was like, it was one of my sort of like funny moments, you know? And she couldn't believe it. So she, Michelle took out her phone and over Christmas there's a, a picture of us standing at a Christmas tree and she showed her the picture and said, there's us standing at, at a Christmas tree.
And she's like, what? You know her? Yeah. So you just don't realize or even understand like. The amount of reach and opportunity that you can have from that podcast.
Mm.
Like it is so unlimited
and considering there's so much content out there nowadays, people do listen.
Yeah. Hundred percent. You
can look at the numbers, obviously, of your podcast and see how many people are downloading it, and it's just like, wow.
Yeah. People are actually listening.
Yeah, it's so good. So good. I have, 'cause we do look at our data, but we have the most random episodes that do exceptionally well.
Yep.
And that's usually we finding like the micro influencers and those that are really sharing inspirational stories about their business journey and what they've done are just doing so exceptionally well.
So, so the more, the
episodes that have. Good action. Actionable content that people like or, yeah, or even
inspirational. So if it's not necessarily just educational, it could just be motivational or inspirational. Yeah. Like uplifting. Yeah. And like you said, growth orientated.
Yeah. Yeah.
Yeah. A hundred percent.
So good. Okay. So do you do any marketing for your podcast?
Not really.
Like what, what, what do you do? Like what is your process? 'cause it's a meaningful marketing podcast for us. If you wanna share with our listeners, like what is the process of you, like obviously you create the podcast, you put the podcast up.
How do you put it out to your community?
Very basically, not much honestly with the podcast, because it's my passion project.
Yeah.
Earlier on I, I did a lot more with it, but my career is where I put a lot of my energy and that's real estate. So I fitted in around that. I am looking to grow that, but generally I'll just publish an episode.
It goes on all the platforms where people can listen to, and then I'll do some social media content as well. So very basic. I don't really do much with it and the editing and the whole process for me. Again, I keep it as simple as possible. Mm. Otherwise I wouldn't have been able to continue to do it. I think if you make something too complicated, it can stop you from actually enjoying the, the process of what you're doing.
Yeah, that's true. So try not, not to over complicate it.
Yeah, that's so true. One of the reasons, like I use this podcast studio is the fact that I know that I can come in and I get three sessions done back to back and it's just that commitment to actually getting dressed, showing up and actually doing it.
You know, making sure that I've got three guests, three topics and I do it. I can't really do more than three 'cause it's a little bit difficult. Then we're talking about this earlier. Can
be draining.
Yeah. It's a bit energy draining. Yeah. But, but I find like if I did it at home. I'd have the dogs barking. I mean, you've met my Tommy now he's crazy.
I'd have the dogs barking. I'd have like absolutely chaos. He
is absolutely crazy.
Tommy is crazy. All of this would be going on while I'm trying to record at home. So in saying that, like the marketing Master classes that we do on a Monday, all of those get recorded. We don't edit. Nothing gets edited, it just gets a YouTube thumbnail at the beginning.
It gets a call to action thumbnail, like graphic at the end, and it gets uploaded into, into YouTube. So
do you use AI now? For what? For your podcast. In any element.
Only chat. EBT. Like we might come up with some subjects, suggestions. Yeah. So, but AI can be a little bit. Lazy. I'm gonna say lazy sometimes.
Yeah. It can keep giving us like the same sort of titles all the time.
Yeah.
And like I haven't got 1,100, but I'd imagine that that must be so hard coming up with a new creative title because we all know that the title is the reason that somebody opens or will listen to that podcast. Yeah. Yeah. So the title is one of the most important things.
So for me, we spend probably our most amount of time on AI is actually looking at creative ways to get that title juicy. But still relevant so that actual people will actually click on it. I think that's the most important thing for
us. Yeah, it's interesting. I, I use AI now. Like I used to spend so much time getting a podcast together, editing it, coming up with a copy, and I'm a writer as well, so I didn't mind the whole writing process, but I take me ages.
Yeah.
Now I use AI program, so it transcribes the whole episode. It goes in there, it'll then create show notes for me based on the episodes. And it's pretty bloody accurate.
Yeah.
And I can just copy and paste or you know, ask chat GBT to tweak it or whatever from there. Yeah. Phenomenal. And I don't, I don't really look into, and I know I probably should.
You tell me I should I just create the episode and create the content and I do it in my way. And I actually, it was nice to hear. Do you know Rich Roll? No. Rich Roll podcast. He's got a really good podcast as well. And he said the other day on his show, he goes, screw it. I'm going back to how I wanna do it.
'cause he get got told he had to do more short content, SEO, this blah blah, blah. Yeah. And he said, no, that's not how I am. Like longer form content is what I do. And that's why I love his show is because they're really deep, meaningful conversations. And he does it in his own way. So I think sometimes it's important just to remember that you don't always have to be like everyone else.
Yeah, a hundred percent. Oh look, I think you mentioned it earlier, it does have to satisfy your soul.
Mm-hmm.
Like that's really important. Yeah. Like you said, this is a passion project that you're doing it for. So whilst. It's good to make sure we're ticking off some of those marketing boxes. We also wanna make sure that it's still soul satisfying for you because also you're just not gonna enjoy it.
You're not gonna wanna do it.
Yeah,
right. I knew this coach and he said he committed, you know, a lot of business coaches go, oh yeah, you need to do like a live every day for 30 days and that'll improve your business. And it's this trend thing that everybody encourages you to do. I honestly don't believe that'll change your business.
But anyway, and he used to get up and he's a, he, he used to get up at five o'clock in the morning. He used to put makeup on and make himself picture perfect, dress in a proper suit or whatever. Do these like scripted lives, like, well, he'd practice and then he'd do the, the live and he got to like day five or day six or whatever.
And I said to him, I haven't seen your videos going up, like, what's going on? And he said to me. I can't sustain it. I cannot get up every day. I'm putting makeup on, I'm putting a suit on. I'm, I'm, I'm doing. And I said to him, why don't, don't you just, he was putting makeup on juice, Bob.
Yeah.
And, and at the end of the day, it was like, it was just nuts and it wasn't sustainable.
So there was no way that, like, you're gonna be able to sustain that. Right. And I know, like most for me. I'll be out walking and that's when I get like my downloads, I get downloads of like amazing things that I wanna share with people. So most of my, my lives and my videos and that, I've got a cap, I'm in my act wear and I'm just like, blah, blah, blah, blah, blah.
And I'm, and I'm talking, you know, I think people wanna see, I think people are more forgiving now. People
wanna see the real you.
Yeah.
They don't want this polished stuff. And I've done it all. Like I've set up the camera and filmed myself in front of the bookshelf. And I did this for probably six months where I was doing these little three minute or two minute motivational clips.
And it was good for a while, but then I was just like, oh, it's just a, it's a drag. Yeah, it became a chore. Whereas when I'm out walking the dog and just have a motivational thought, okay, record that, share that people will connect with you more deeply, and it's about that trust through that process. So I think it's important to fit it into.
How you wanna do it rather than trying to be so polished.
Yeah,
that makes sense.
And sometimes overthinking it can actually make you a lot more boring, a lot more. Well, you look like you're thinking, you look like you're thinking. It looks like it's scripted. It's not as natural anymore. It doesn't cut through.
It doesn't resonate with people as much.
Yeah,
definitely. I agree with you. So let's talk about that for a sec. We'll go into now, because we spoke about your passion project, but your actual job. Job is a real estate agent, right? Yeah. And. So talk about the bridge between that podcast and then real estate agent and how all of that works.
So I think the, a lot of people might look at real estate agencies as easy something. You can just walk into an office, someone comes in your list of property, takes some photos. There's a lot more to it. You're dealing with people and it's an emotional thing. So that can take a toll on us as well. So I think if you don't have the right, for me, the morning routine was the massive change in my life.
To have that morning routine where you can get up, have your own time, do your meditation, do your exercise, get motivated, do your planning, and then start your day. You're set up better to go through whatever challenges you might face, and you generally win the day better as well. So that was probably the critical thing that the podcast taught me about growth and motivation, because you see people come into the industry and within six months, 12 months, they're gone because they just get burnt out.
Mm. Or the emotional pain.
Yeah. Excellent. So, so the podcast has supported your growth and in your real estate business as well because you've been able to take all the tools and the learnings and everything from that podcast and the experience of that podcast and then be able to apply to yourself to make yourself a good real estate agent.
Yeah, I think, I think, you know, because you're dealing with people listening is really important. The podcast has taught me that and I've been become a really good listener. I always was a good listener 'cause I had three older brothers and a hectic family, so I just had to fit in. And I ended up just listening, right?
So that probably came through that. But listening to people teaches you how to deal with people, and that's a big part of my job is dealing with people and I'm very good at dealing with people. So I think that's a big win from that. And it's one of those unknown things like that's come over time gradually, right?
Like over 10 years at the start, like 10 years ago it would've been a different me. But now through that podcast journey, it's certainly helped me manage and deal with people better, including myself.
Yeah. I love that so much. Well, with real estate a, like being a real estate agent, you have to have really good relationships with people.
Like you've gotta be able to build those relationships with a a wide variety of different type types of people. Everyone, yeah, everyone. And you're building those connections on an ongoing basis because also it's not necessarily a short term thing, it's a long term thing because they may not be ready to buy or sell right now.
So you're developing those relationships. You know, from an early stage, and they really kind of need to evolve over time so that at the end of the day, then they choose you. Yep. As the real estate agent that they wanna work with.
Yeah. I just sold a house for a client, an elderly couple up at Palm Woods, and I spoke to them probably six years ago.
Yep.
And they came back to me, it's ready, we're ready to sell. They always were gonna go with me. They told me that.
Yeah.
So that's a relationship, right? Uh, a lot of people treat real estate as just transactions. It's all about the transaction, the dollar coming in. And I've worked with agencies that are just like that.
It's all about the transaction, which it's not. It's about the people. And if you can focus on the people, the results will take care of themselves and you don't win them all. Like you have to resonate with people, obviously, and I get that, but you'll win more than others that just focus on purely a transaction.
Yeah. So I always say marketing is not about what you do, that's the same as everyone else's. What you do that's different. So what is your point of difference as a real estate agent, would you say?
I'd like to think that I bring hospitality into real estate. So that's creating an experience, not just a service, and that's what I wanna do.
And so my reviews from both my clients, the seller, and also the buyers, and I'm in the top 5% I think in Australia that have close to a hundred percent reviews from all sellers and buyers. So that means I'm giving good experience, and I think that's important for, you know, my client, obviously making sure their experience is good, but making sure the buyers has a good experience as well.
Real estate agents often forget about the buyer. They treat 'em, you know, like second class citizens, the buyer is so important and because they're gonna be a seller one day as well. So I think that's what makes me different. I give everyone an equal experience and a fair experience. Of course, I work with my clients and wanna get them the best result I can, but I wanna make it a pleasing experience for the buyer as well.
'cause it is stressful for a buyer as well. So that's probably a point of difference around, I think the thing that changed with me. Because I started down the Gold Coast in real estate in 2012, and I call it the real estate wanker. I became a real estate wanker. I put on a suit and tie, looked around what do real estate agents look like?
What do they do? And I tried to imitate that. It didn't come naturally. It wasn't authentic. I actually left real estate after three years of being in it. Went overseas for two years, came back and I wasn't actually gonna get into real estate 'cause I was a bit tainted. The industry's got a bad feel both for people out there, but also for agents in the business as well.
And I didn't want that anymore. I just wanted to have a, a good job where I could provide a good service to people and work hard at what I do. And that's what I did. And I decided to get rid of the tie. I still wear a suit occasionally, but generally this is what I wear now. You know, I want to connect with people as I am.
And I think that's one real big difference. So what they see when I'm doing social media reels or whatever, is what they see when I rock up at their front door.
Yeah.
And that builds a high level of trust. And I think a lot of people out there go, oh, I'm gonna dress up and where's that fancy house and that fancy car?
And I'm gonna show myself there.
Mm.
And then they rock up and there's someone totally different that's not gonna work for you. Mm. And I think the most important thing is, for me, it was having comfort in my own life as well. Not trying to dress up and be someone who I wasn't every day.
Yeah, a hundred percent.
You know? And that, that's hard. That's hard for people to do.
A hundred percent. Well, that same networking group that I was talking about earlier on, I went and I was wearing, actually I was wearing, when we were in Sydney, I wore the same outfit. It was the brown, brown jersey with the, I dunno what you call them, like the linen sort of pants.
Checkered pants.
Oh, yeah.
And when I got there, my girlfriend's like, oh. I like, you're wearing your pajamas to the state working meeting and I'm going, this is not my pajamas, man. And it's like, this is what I wear to me. This is what I wear, man. It's like this is my boho suit. Yeah, yeah. It's like, you know, and I don't care.
It's like, I think
those, that's what you need to do.
Yeah. It makes me like. It doesn't make me any less clever, smart. It doesn't make like me being comfortable is actually gonna help you get better results. 'cause if I was uncomfortable, you're probably gonna get worse results. 'cause I'm gonna be in a bad mood.
Yeah,
I think there's still a time and a place to dress nice and whatnot. Of course. It's not my forte. My mom's a a fashion lady, so you think I'd be good at it, but I'm shit at, at it. But I, I got to the point where I was like, Steve Jobs, I'm just like, I don't wanna make a decision about what I wear.
Yeah.
I like wearing these shirts and I like wearing jeans, so that's what I wear. I don't have to make a decision about it.
Yeah, yeah, yeah. Well we spoke about that this morning. I was like, I wish I could just do that. Just, yeah. No, make it easy for yourself. Make it easy. Yeah, for sure. So let's just talk about some of the real estate marketing strategies that you would use.
So meaningful marketing. Strategies that you would use as a real estate agent?
So my bread and butter and how I started out was prospecting, and that's cold calling people on the phone, which a lot of people hate.
Mm-hmm.
At first I was nervous about doing it. Mm-hmm. And I got thrown in an office and said, here's a phone, here's a list of numbers.
Call. And for about three months from 7:00 AM till seven at night, I was calling, I remember my first day I made 171 calls.
Yeah.
Connects. Yeah. It was about three in the afternoon or four in the afternoon, and I got my first appraisal booked.
Yeah.
And I made about 250 calls that day. That's a lot of calls.
Yeah. For anyone in real estate, that's a lot of call connects. Right? So prospecting is where I really connected with people, but my marketing evolved and the industry, they dangle the carrots for agencies. Hey, we'll give you this, we'll give you that. Most of them don't give you anything, so you have to go out there and self-learn, and that's where the motivation piece comes in.
You have to be self-motivated and self-starter. To go out there and have those lessons. So I just didn't, over the years, I became a groupie for a couple of coaching mobs and followed them around, learn what they were teaching, and I started to adapt and just grow my own formula. So my formula now was focus on a niche area, don't go too broad, that you can't handle that amount of relationships.
So I focused on a, a suburb. So when I got back to the Sunshine Coast, I said, Palm Woods, this is where I'm living. This is where I wanna be. I don't have to travel that far. And within 12 months, I became the number one agent in that area. Um, through my marketing activities. So that was prospecting number one.
But I was doing flyers and letters monthly, sometimes twice a month. Community was a big one for me and I love community things. And again, I think you don't have to do everything that everyone else is doing if it doesn't feel right to you. For me, I love actually organizing events and running a movie night.
'cause seeing the family and the kids down there was, you know, it's fantastic. So that was a big part of me as well. So I was doing community events, movie nights, clean up, Palm Woods Day every year, things like that. What else to do? Social media? Huge. And it started off very basically, and it probably still is very basic.
Mm-hmm.
Again, I don't like to overcomplicate things. So originally I was just saying, okay, I've got this house listing, I'll get a few images, put that up on social media. I'll use a few emojis and say this is a four bed, two bath, whatever, little spiel about it. And I'd put that out there and people started to see that.
And originally, 'cause I didn't have the budget for it, I might do a $5 boost to the ad. And so people started to see that as well. And that's evolved now where I do marketing campaigns for my clients' properties. I do my own marketing campaigns. I've just started getting into reels, which I think is quite interesting as well.
So I'm doing a lot of that as well. And not boring reels. Like it's funny, like we do these reels where we're like, we just sold this property. Who wants to fucking hear that? Really? Like it's good for our ego maybe. Yeah, but it's not. Really what people wanna see. So now I'm putting up bloopers of, you know, the shit that goes on when we're actually doing those videos or just in the office.
A little bit of banter between me and my sales assistant, and they're the ones that get the traction and the views, and people love seeing that. Yeah. And if they can resonate with you, they'll probably call you. And if they think you're an idiot, they probably won't, but you know, you can't win 'em all.
Yeah.
Well my girlfriend and I, we love to find a reel and then we kind of make fun of the reel. But like we try to, we try to do the reel. So there's that one on Instagram, which you can find where there's music in the background and it's her jumping on my back and she's trying to jump and fly across my back.
And it's what everyone was doing. I think you
did your back in,
that's probably when it started my back. Yes. And we did that and we, so we did. The like sort of the making of that video of her actually doing it. And it was all edited and nice and I think it got one and a half thousand, one and a half thousand views.
But then the next day we were like, why don't we make it? But we show the ones of us arguing and like. No, do it like this or no, do it like that and no, this is ridiculous. And like shaking our head and all the other funny stuff in between. And we, I made a second reel with no music just of us like buggering around in the background and stuff.
And that one got double the amount of views from
it. Makes sense.
Yeah, it makes sense. But I wanna talk about your Facebook Lives. You do a lot of Facebook Lives and stuff like you're always popping up doing Facebook lives, and one of the things I noticed with your Facebook Lives is that they very much are value driven.
You're always talking about what's happening in the market, what's happening in the community. And I think that that's really important. Yeah. So, and you do, you just pick up the phone and you just pick it up and you start recording and you, and you do it. So speak to us a little bit about that.
Yeah. I don't do many takes generally when I record and I can talk pretty freely.
Like I don't need to rehearse things. I have gone through stages where I've used teleprompters to, to record videos. Yeah. And all that sort of stuff, but it just doesn't Too hard. Seem right. Doesn't, it's harder to, yeah, it is. I've got a pretty good memory for what I wanna talk about when I'm in the moment, so that's easy for me to do.
But that's taken practice and a lot of people say, oh, I'm scared to get behind the camera. Well, you just gotta start. You just gotta do something and you'll find, you'll get more comfortable with it. And I can see it. Like my sales assistant now, he's doing more of it as well. So my, my, my thought is every week I do.
I wanna record informational podcast, not podcast reels or whatever, content for real estate people, owners, and buyers. So I do that. That's more of the information, professional side of it. But then I do the fun stuff as well. So I try to do some, you know, bloopers and things like that. So I do a bit of a mix.
Yeah,
I think all, sometimes I can be all too serious.
Yeah.
And I think having that little balance in there is quite key.
Yeah, that's awesome. So as we are gonna wrap it up, if people wanna find you, so let's, how can they find you? How can they find the podcast? How can they find you? If they're interested in buying property on the Sunshine Coast, or interested in selling on the Sunshine Coast, go for it.
So the podcast, The Hidden Why Podcast, that's thehiddenwhy.com, and then martinuzzi.com.au is the website for my business. So you can find us there, of course, on socials, Instagram, Facebook, that's probably where you can best reach me if you want to send me a message. And connect there. Otherwise, call my number.
Yeah, awesome. And of course this will all be inside the show notes, show notes as well,
bill.
So thank you so much for coming today and sharing with us some of your growth strategies. Super, super empowering on how, on how you take, how you took all of that into like your real estate and really how it's helped you to be more successful in the role that you have now.
I think that's so important. So this is another episode of the Meaningful Marketing Podcast. I'm your host, Chantal Gerardy. If you haven't already, please make sure that you go on and hit the bells. Subscribe or leave a comment below. Thank you. Thanks for listening in. Meaningful marketing is all about you making your marketing meaningful.
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