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So the sale is back on.
Or is it?
We'll see next.
I love the chase and the hunt and
I set the pace when I'm running.
I always take what I want and I
always give it one hundred.
Don't need a bank, no I'm funded.
Play the game like it's nothing.
I'm always thankful for something.
Don't take for granted, stay humble.
Now wake up!
It's time to look at the enemy.
Look in the mirror if he is no
friend to me.
What is going on, everybody?
It is lunchtime.
Good to see everybody.
We got Meredith in the chat.
We got some Shay, Kenneth, Corey.
What is going on, guys?
Good to be with you today.
It is Thursday.
Man, what a week.
I'm in the middle of having to write
a training document.
It's one of my least favorite things in
the world to do.
So just trying to get through it,
trying to get through the week.
Hopefully I can get all that done by
tomorrow and be done with it so I
can clear my slate going into the weekend
and into next week.
So there's a lot kind of going on.
And news is breaking left and right.
And so I wanted to address it.
Barbell Spin just posted a video maybe ten
minutes ago to his Instagram.
But yesterday,
Barbell Spin broke the news,
and I'm not going to reiterate everything.
If you want to know everything that's
going on with this story,
go to the Barbell Spin.
He has all the information.
I just want to talk about it more
at a thirty thousand foot perspective,
and that is that apparently there is new
buyers who have jumped into the mix to
buy CrossFit and
It is Wade Diebner and Mark Mastrov.
They are one of them own twenty four
hour fitness, crunch fitness,
some other things.
The other one is an investor.
Um,
there's a trail that's been goes on where,
uh, there's some evidence that,
that things have happened.
There was an interview,
there was an interview done, uh,
by someone,
a prominent media member in the, um,
high rock space confirming some of this
stuff.
So all of that being said, it, it,
it was a ninety degree turn for me.
yesterday when i heard this information
because the news i was hearing prior to
that is that the sale had been completely
stalled because there is a there is an
issue with the sale that brookshire brook
brookshire partners do they want to give
away with the sale um there's a liability
issue that they want to give away
the buyers do not want to take that
on.
And that has been the point that has
stalled everything.
Everybody has walked away because of that
piece in the negotiations.
And so that is everything I was hearing
as late as late last week.
So for all this to pop off in
a, in the, the,
these last few days has been wild for
me.
Um,
uh corey leonard i feel like brian has
a team of people in a darkened room
with different screens going at the same
time um i'm so ready to just find
out what the new direction will be and
move on uh wayne short interesting post
that's been put up on ig with wfp
saying they've met with both yeah i'm
gonna get to that in a second wayne
um
So there was all this stuff.
There was some tweet shares,
and then those subsequently got deleted.
But the story is that they are in
a supposedly, allegedly,
in a ninety-day exclusivity deal to make
the buy,
meaning the buy would happen late January.
And now it's time for them to do
their due diligence with open books,
allegedly,
to kind of figure all of this out.
My assumption is if the same issue exists,
I don't know why another buyer would take
on that liability or potential liability,
but it is what it is.
As of this morning,
I didn't really believe that this was a
true piece,
and I knew that Spin would keep digging.
I'm not going to try to do his
job for him.
I will just let him report,
and I will just give my opinion on
the thing.
But then Roger Nilsson is the Europeanโฆ
event coordinator for WFP.
He went on a Swedish podcast,
and he leaked a bunch of information.
And you can go to Spin's Instagram to
see that.
But I'm just going to give the bullet
points that he gives right here.
In this podcast,
he had AI translate it from Swedish.
WFP apparently talking to a group who is
trying to buy CrossFit at the Rogue
Invitational.
If that group actually buys CrossFit,
the twenty twenty six CrossFit game season
will change.
And bullet three,
in case that doesn't happen,
WFP has had meetings with Dave Castro and
others within CrossFit to discuss a
potential collaboration.
a bullet for that collaboration would be
centered around quarterfinals as that's
when WFP wants to have its twenty twenty
six tour stop one in Mallorca.
So a lot to break down there,
apparently WFP is going forward as they
believe there is some validity to this
group buying it as they have had meetings
with them at the Rogue Invitational,
which was a couple of weeks ago.
my assumption is if they did sign a
ninety-day exclusivity deal,
there would be an NDA associated with that
where they're really not supposed to be
talking about it.
But as we know in this space,
it's really hard for people to keep their
mouth shut.
And so, plans have to be made,
things have to be done,
and apparently WFP is trying to make...
their season plans,
and they can't do it if they don't
know where CrossFit is going to fall on
the calendar,
which is a whole other story.
So that is where we are today.
I'm not warm and fuzzy about these new
owners.
Their history is a franchise model.
I think that would flop tremendously if
they were to attempt to bring that into
the CrossFit space.
They would lose every OG CrossFit gym
because I've been at affiliate gatherings
and the affiliate owners are adamant about
they do not ever want to be a
franchisee, ever.
So it's going to be very,
very interesting.
Chattanoofy.
I think the timing of the leak is
interesting.
Basically,
the deadest time of the space after all
the big events before the next season.
What I would say to that is it's
interesting that the WFP feels like they
have to leak this now when they haven't
even promoted their own event during this
dead time,
which would be a perfect time to do
that, yet we've seen nothing from them.
Chetanufi goes on to say,
makes me think about what Kotler said on
your show last week about how he felt
the season next year is not written in
pen or Sharpie.
Yeah,
I think there are people that know what
some things that are going on and there
are others that don't.
Or at least they know that there's chaos
going on.
Didn't CrossFit already publish their
timeline?
they did publish a timeline for the
CrossFit game season.
What if what these new owners do is
good?
Probably not, but who knows?
I don't think anybody knows,
but if you're going to buy CrossFit,
you have people who have run businesses
under this umbrella independently and
created their own ecosystem locally.
And if you don't get their buy-in,
they are going to leave in droves.
So it's not like the new owners are
going to have a lot of time to,
to prove this.
And I think that we're,
we're at a point in the CrossFit,
that people don't want words anymore.
We've had words upon words upon words.
They want to see action.
They want to see plans put in place.
They want to see what the future is.
All this limbo and all this word mashup,
word salad is not going to carry any
weight moving forward.
CrossFit has done the word salad stuff.
WFP has done the word salad stuff and
made promise after promise after promise
that we never saw come to fruition.
And so I think people are just tired
of that.
And the new owners are going to have
to come in
hard, fast, and heavy.
If they're going to make any impact and
they're going to retain any of the
affiliates and they're going to make a
difference,
they better have a plan coming in.
I'm telling you like right off the bat
and there has to be action steps to
it, action steps,
or they're going to lose people.
I find it hard to believe that new
owners would come in and just toss out
a published timeline.
I don't know.
I work in a world of state government
where my boss can change every four years
after an election.
I am telling you that there have been
governors that have walked in the door and
scrapped plans and projects that have been
worked on for years to start their own
agenda and their own ideas and their own
timelines.
So to say it wouldn't happen,
I think is being naive.
It just depends on how these new owners
look at it, how they,
how important it is to them to get
this fixed, in their opinion, righted,
or to get to their plan.
If they want to do it immediately,
they're going to do it immediately.
So could they come in balls to the
wall?
I think they have to.
I think if they don't take action
immediately and it's more word salad,
you're going to lose more people than you
retain.
I think you,
you're going to have to show people what
you're about and it's going to take all
action.
So that's where we are with this.
This morning I was, um,
I was of the belief that I didn't
think it was a serious bid.
I still am not sure.
I'm still not sure it's a serious bid.
If WFP are talking to both CrossFit and
the potential new buyers,
then I'm not sure they believe it's a
serious bid.
there is still this ninety day window
where they can back out pretty easily.
And again, I mean,
I've heard over and over again how why
the sales have failed recently is that
there is this thing or things that have
a liability associated with them that
Brookshire wants to get rid of.
And that the new owners do not want
to take on.
And that is what has killed the sale
over and over and over again.
And I don't think that has gone anywhere.
So.
That's where we are with the sale.
I saw earlier that I think it was
Larry said,
he just wants to know what the direction
is.
I just,
I'm so ready to find out what the
new direction will be and move on.
I think we all are, but I,
I don't see it happening before Christmas
for sure.
I think we're stuck.
I think we're stuck in this middle ground,
at least into the holidays.
Wayne Short,
Greg created CrossFit to proliferate the
methodology not to grow a company.
Any plan short of that will come to
meet resistance from a large majority of
the community.
Yeah, I mean, yeah.
I don't disagree.
I'm of the belief that it's okay to
make money and it's okay to grow a
company.
But you can't lose your North Star in
the process, whatever that may be.
And I've talked about this several times
on the show.
I think the thing that has been lacking
in CrossFit since twenty eighteen has been
a North Star,
something to shoot for a goal to achieve.
I think there's an obvious one sitting out
there.
To go after the GLP ones,
to say we have a better alternative to
that, just come see us.
But I don't know.
We'll see what happens.
I've heard stories about twenty four hour
fitness that aren't warm and fuzzy.
So that concerns me a great deal.
If these are truly the buyers of CrossFit.
The original press release said,
like many people,
celebrities from the sports and
entertainment world would be involved.
That seemed very vague.
And one of those kind of promises to
shine a light on something that I don't
know if they're... Again,
all these promises and all these words
mean nothing to people right now.
So we'll see.
Uh, my suggestion is keep following,
go to Instagram, follow the barbell spin.
He's going to have the latest information
that dude is diving in hard right now.
And, uh, the news is going to pop.
Um,
I subscribe to his breaking news stuff.
I suggest that, that you guys do that,
uh,
because you'll know as soon as things are
released that way,
I'm just here to give my opinion about
things.
And I, uh,
I can't do it as well as he
does.
So please,
please go check him out for sure.
The other thing about WFP,
and Hiller kind of stole my thunder on
this this morning,
but I'm going to dive into this a
little bit,
is they put out this Instagram piece about
the
And they talk about some flashy language
about consistency, support,
global exposure.
And why this really triggered this as a
topic for today is in addition to this
being posted, as a media member,
I got an email from WFP.com.
saying, Hey, if you forgot,
we're doing Copenhagen in December and you
can still apply for media credentials and
you can still sign up for accommodations.
I have in my whole time in CrossFit
as a media member,
never have I had to be sent a
reminder that an event was coming up and
that, Hey, don't forget that.
Go ahead and apply for your media
credentials.
I think that is a worrisome sign that
you're reaching out to media a second time
to tell them, hey, in case you forgot,
we're still here.
CrossFit, we just spent the first ten,
fifteen minutes on that specific thing.
So in this,
they're trying to talk about what the
twenty twenty six pro card will give an
athlete as an advantage that if you're
consistent and you show up all season,
I think that's the first one.
Yeah.
Compete, add points,
elevate your competitor status.
Which I'm not even sure is true,
because the way their point system works
is you don't even get.
Yeah.
Holy shit.
The news is breaking everywhere.
Thanks, Jenny.
He just posted a second one about WFP's
budget for each event.
Okay.
Okay.
Let's check that out before I get into
all this.
And WP's budget for each competition is
two million.
According to Roger Nielsen,
WP's European event director.
On top of that,
there's an unlimited budget,
a blank check for traveling as long as
you wear a WFP t-shirt.
Okay.
Okay.
Wow.
So an unlimited budget to travel.
So that explains why Will and company are
traveling the world and having all their
meetings around the world, apparently.
They just have to wear their WFP shirt
and it's all covered.
I'll go ahead and play the audio.
It's tough because this is an AI
translation.
And I'll try to get back.
I'm going to reopen it so that we
can hear it from the beginning.
Then suddenly someone calls and says, hi,
have you run a competition?
No, but no, no, no.
Take it easy.
We pay for everything.
And then we do it free of charge.
Okay.
And then the best athletes in the world
come.
Okay.
So you have two million dollars in budget
for each competition and no risk on the
budget.
Yes.
Okay.
But we can do that.
Right.
And then I want you to do it
for three years at least.
Okay.
I can do that.
So I want you to travel as much
as you can, you know.
As long as as much as your wife
allows and your wife wants to join,
you can travel as much as you want.
Unlimited budget and a blank, blank check.
I just as long as you travel with
a World Fitness Project T-shirt and say
that you work for World Fitness Project,
you can travel wherever you want and
whenever you want.
And then suddenly someone calls and says.
Wow.
So this is for Roger himself.
He can travel wherever he wants.
long as he wears a wfp shirt and
announces that he is working for wfp um
and he gets to an unlimited blank check
wow what is it like to have that
kind of money oh my gosh i am
i am never gonna know i'm never ever
gonna know uh train olive can i travel
for free if i wear a wfp t-shirt
hey
That'd be nice.
So yeah,
I'm not going to go through the other
slides.
I'm just going to talk in generalities.
Here we are in this big dead space.
And I think it was mentioned that the
breaking news on the sale happens during
this dead space.
I have said over and over again that
WFP have made these promises about giving
more exposure to people.
This is where they are going to help
the athletes grow and engage with their
audiences and do all that kind of stuff.
And every time there's dead space where
they can actually get viewers,
they're silent.
You hear nothing from them.
Nothing from them.
And here we are in this dead space
where they could be promoting Copenhagen.
It could be promoting the athletes.
They could be doing all this stuff and
none of it is happening.
They make all these promises.
So then they put out this,
this thing on Instagram about next year's
pro card.
And I think they're trying to do a
sell job because they,
Jenny did a great job in her dense
updates this morning showing Hopper and
Medeiros,
not even training right now for Copenhagen
and not planning on training for the next
three weeks.
How important is that to them?
It can't be, it can't be at all.
And I also, I've heard, heard,
I've also heard that, um,
The finals, you don't get paid.
The way the contract is based is the
tour stops you get paid,
and then the finals,
it's all about just earning your pro card
for next year.
So there's no money that you can win.
Now,
there may be a prize money or something
for this event,
but there's no contractual guaranteed
money for Copenhagen.
So they put out this twenty twenty six
thing and they're promising the same
things they promised before and not and
that they did not follow through.
Stop making promises.
Stop making promises if you're not going
to uphold your side of the bargain.
That is making people not trust you at
all.
You're losing trust with the athletes and
they're going to walk away.
They're going to walk away.
There's going to be athletes that need the
opportunity.
And I think that is where they're going
to have to morph from what they thought
they could be and take on the games
to like a G League in the NBA
or minor leagues in baseball.
And they're going to be able to give
some of the athletes some...
potential exposure that don't get it on
the regular.
The elite athletes can do it on
themselves.
Their own channels are doing better than
WFP.
They don't need WFP,
but stop making promises that you're going
to give them something that they don't
already have.
It's not going to, it's not going to,
it's just ridiculous.
It's ridiculous where they're at.
um they should pay spectators to show up
instead that would that would be a start
um ortega can't be mad about it i
know everybody would take that job if if
you can travel i'm not upset at roger
for taking the job if someone wants to
pay me to travel the world for free
sure i mean i would do it uh
but it doesn't mean that it's going to
be a quality event at the end of
the day.
If you're doing it for the money,
you're not doing it for the right reason
to make a quality event.
And I think that's probably the grand
problem in this whole thing.
Walking in with a blank checkbook and
getting people that are willing to do it
just for the money doesn't make a quality
product.
You get people that want to do it
for the passion of it,
for the love of it,
just because it's something they want to
do and make something great.
Then you get a better quality of product,
but people just doing it for money.
I'm a state employee.
I watch,
I look around and I see people there
just for the money and the quality of
work that they do is a shit show.
And I think that is a demonstration.
When you're there for the money and the
money alone,
you're only there to collect a check.
You're not there to put out the best
quality product you could.
CrossFit.
We all love money.
It pays the bills.
Trust me.
I'm with you.
I want to pay my bills.
But
I put more energy into this that pays
me less than my job for sure.
I mean like way, way,
way less because I love this.
My job,
I do it and I do it as
best as I can,
but I'm there to collect the money to
pay the bills to feed my family.
And I probably don't put the same effort
into that as I do into this thing
that I love.
Just imagine how much the prize pool for
all athletes could be if they didn't do
all this traveling.
Sounds like fake it till you make it.
I get the money to travel for free
and all that,
but not only does it not mean anything
close to what the games means to the
athletes,
it also prevents them from resting and
recovering for the season.
They started this thing because they
thought they could beat the games.
They thought they could become the games.
And if they say anything different now,
they're lying.
This was formed out of a tragedy.
They thought that it was the time to
take on the games because Lazar died and
people were mad about it.
What they didn't take into account is the
grieving process ends.
And then people are like,
where does it really matter to go?
And where does it matter to go?
It matters at the CrossFit Games.
And so their foundation is built on a
checkbook and a tragedy.
The CrossFit Games was built out of
something...
in two thousand seven that you had all
these people competing against each other
online and they wanted to bring them
together to to find the fittest on earth.
And because of that,
it's grown out of this grassroots campaign
slowly and steadily,
and it's become the diamond jewel of the
CrossFit season.
You can't build something on a tragedy and
a checkbook and expect to get the same
notoriety and the same status in a year's
time.
You just can't.
You just can't.
Mike DeVito, yup,
and now all three of their plans include
collaborating with the games.
They know they effed up.
If they are admitting it now that they
effed up,
it's the first time they've admitted that.
And it's going to be interesting to see.
The other thing that blew my mind when
all this happened,
and I'm going to go back to,
I wanted it to succeed.
My one kickback about the CrossFit Games
is the season was never easy to understand
after regionals were taken away.
After that,
the explanation of how the season works
got super complicated.
I wanted to see if someone could show
that a streamlined season that makes sense
could work.
And so I wanted it to work,
at least in that fashion,
so that we could prove that there's a
way to do a season that makes sense.
And they couldn't keep the boat afloat
long enough to see that.
Ortega, athletes can say no.
I think that's the problem.
I think they're starting to say no.
We had withdrawals at tour stop two.
We've now had a handful of withdrawals for
the finals.
And they're still six weeks out.
I'm betting there's going to be another
handful of withdrawals at least for the
finals.
So anyway,
the other thing is that's wild to me
is that the higher you finish,
the more you get on your pro card
for the next season.
But they don't ever say the dollar amount.
Never say the dollar amount.
Every pro contract in the United States in
basketball, football,
prize money at a tennis match,
prize money at a golf tournament is public
knowledge.
Everybody knows how much they make.
Everybody.
And for some reason,
even the CrossFit Games,
they publish where you finish,
how much you make.
If you win an event,
this is what you make.
And they haven't published anything.
We don't know how much the contracts were.
We don't know how much anything is at
this point.
And because of that,
their promised transparency that the games
never gave them goes out the window
because they can't even tell you that.
So there it is.
I really didn't want to go into a
long WFP rant today,
but what they've done is just
mind-boggling.
And I can't believe that if it's a
blank checkbook for three years,
it's going to be really telling if people
withdraw from this last finals,
who actually is going to get a pro
card.
And when we evaluate the people who get
the pro card,
my guess is it's not going to be
the people they think they need to be
a top tier contender.
And I think there are athletes that just
don't want to do it all.
So, I mean,
we've talked about this in the last week,
Jeff Adler, just one rogue,
and a hell of a lot of money,
hundreds of thousands of dollars.
He already missed tour stop to his chance
to come back from that.
It's not great to get a pro card.
Do,
and you're coming off of an injury and,
and at rogue,
you talked about like the lack of
confidence you had in that injury until
you made it through the weekend.
Do you risk damaging it again to go
to Copenhagen and,
for the outside chance you could get a
pro card or do you say hey that
isn't worth it anymore and you walk away
because i just took home whatever it was
two hundred and eighty thousand dollars or
two hundred and sixty thousand dollars you
know it's gonna be it's gonna be very
telling in these in these next six weeks
who shows up and who doesn't
And I mean,
Tia already sat out this year season
completely.
Mike DeVito,
give it another year and I may be
eligible to get a pro card and it
will be a mediocre fitness project.
Well, I don't think,
I don't think mediocre.
I think what it can be is these
semifinal athletes are,
who don't have the sponsorships that the
big guys do, who would get exposure,
who would be helped by this.
And they could develop in a competition
setting and people could learn their
names.
So as they advance and as they grow
and as they do better in the CrossFit
season, we now know who these people are.
But they're also that group of people
aren't getting invited to Waterpalooza
SoCal.
They're not getting invited to Rogue.
So their season has more openings than the
elite athletes do.
You know,
Jason Hopper has been invited to
everything.
He won the games.
He gets invited to SoCal.
He gets invited to Rogue.
It gives him no time off.
But if you're...
a lower tier games athlete or a semifinal
athlete,
you're not getting those invites and you
actually have blocks of time where you can
get some rest.
This could make sense for them.
It doesn't necessarily make sense for the
elite of the elite.
So anyway, there's that.
The last thing that's always bugged me
about the WFP is you wanted to be
different than the CrossFit Games,
yet you started your organization with
everybody who worked at the CrossFit
Games.
Your announcing crew were CrossFit Games
people.
Your media people were CrossFit Games
people.
What are you doing different?
You advertised, you promised,
we're going to be different.
We're going to do more exposure.
And then you hired the same people who
were doing the same job at CrossFit.
And you were expecting a different
outcome?
And the reality was you didn't even get
that.
Barbell Spin,
all you missed is us pointing everybody to
your Instagram account and your website
for further information while we ranted
about everything going on.
That's pretty much what you missed.
um mike devito fair point like how the
major leagues has minor league ball clubs
that i could see and it could be
great but the wfp will never look at
it like that i don't think i yeah
i mean will will said in an interview
when asked that exact question no but i
could see the crossfit games being a minor
league system for the wfp
That is a little bit of delusion right
there.
Chattanoofy, a little behind,
but if you don't ever say how much
you make,
it gives the impression that the goalpost
could be moved.
You'll get however much we think we want
to give you.
That's the point.
If I'm an athlete and I think the
goal,
they're moving the goalpost on me or I,
and what incentive do I have to shoot
for the next layer?
If you never tell me what the next
layer is.
When Caleb Williams for the Chicago Bears
comes up for a contract renewal,
he knows what every other quarterback is
making in the league.
And he knows where to shoot his shot
to ask for a contract because of his
ability compared to those quarterbacks.
In the WFP,
nobody knows anything unless they're
telling the athletes behind the scenes.
But when it's public,
the negotiation becomes way easier.
I don't know.
The last thing I wanted to leave on
for today's show is...
uh, service cup is this weekend.
Our very own Carolyn Prevo is going to
be there with her partner, uh,
from the education world.
Uh, she won the service cup.
She is the number one seed in teachers.
She got to pick her partner.
She is taking the number two seed from
the teachers.
Um,
and so we're going to be rooting for
her this weekend.
Savon did a nice interview this morning
with, um,
Can't remember her name right now.
Australian law enforcement officer Megan
Apostolaris won the law enforcement.
She's a friend of the show.
She has been on the show.
I've interviewed her at the age group
games several times.
she is leading the, uh,
law enforcement team, uh,
with the person that Savan had this
morning.
They did a great job promoting that.
Um,
everything that Carolyn has told me is
that mayhem has,
is treating these athletes like rock stars
this weekend.
Um,
it's a one day competition and then mayhem
is going to turn around a highlight reel.
Um,
of everything that has happened in that
mayhem style.
I also heard this morning on Savant Savant
that Jenny is going to be there with
the law enforcement team who are coached
by Taylor and Bryson and that Jenny is
going to go live from there occasionally.
Uh,
so we'll get to see some of that
hopefully over the weekend.
So check out a dense updates,
Instagram to see how she's going to do
that,
whether it's going to be on YouTube or
Instagram and, uh, and yeah,
so we'll hopefully get some clips,
some stuff, uh, to come out.
Yeah.
If they let me, of course.
Yeah, that is true.
is true but they're not streaming it so
i don't think you'd be taking anything
away um but yeah it is mayhem they
do have their own media company so who
knows what they're gonna let uh joseph
ramirez i only need one point nine nine
five million uh to buy crossfit if anybody
wants to chip in uh and jenny has
a dollar ninety nine to add in and
getting close getting close
I probably have five bucks.
Five bucks to throw in there.
Scott is jazzed up.
I am.
I am very jazzed up today.
Got a little hot under the collar today.
I didn't expect that.
Just kind of came to me.
So, getting jazzed.
uh train olive can give at least twenty
bucks man we're really really moving
forward uh leader says we we should ask
frank if we're asking frank i withdraw my
five dollars that's that so there sorry
that's a that's a non-negotiable for me so
with that guys um
Oh, good.
Now you got my five dollars back, Joseph.
Frank is out.
There we go.
So, yeah.
So I better get back to.
To work,
I've got to get this document finished.
And with that, we'll be back tomorrow,
Friday.
Last day of the week.
Lunch with Clydesdale tomorrow.
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I'm cool with that.
I'm cool with that today.
You guys let me rant and it helps
me out with my day.
Twenty eight fifty and two minutes.
We could pull this off.
There you go.
Breaking it in, Joseph,
breaking it in with that.
We'll see everybody tomorrow on lunch with
the Clydesdale.
Bye, guys.