In this episode of Uncorked: Wine-Business-Life, hosts Bill Green and Jerrold Colton welcome Dr. Larry Coia, a trailblazer in New Jersey winemaking and a former radiation oncologist. Dr. Coia's journey from practicing medicine to pioneering grape growing is a fascinating story of passion and innovation.Dr. Coia shares his unique approach to viticulture, including experimenting with unconventional grape varieties like the bold, Italian-inspired San Marco and the complex Blaufränkisch. Discover how his scientific mindset shaped his winemaking techniques and led to the production of some of New Jersey’s finest wines.The episode also dives into the recent controversy sparked by the Surgeon General’s proposed alcohol warning labels. As both a wine expert and a medical professional, Dr. Coia provides insightful, balanced perspectives on the real health risks associated with moderate wine consumption, advocating for scientific accuracy in public health messaging.Plus, hear Bill discuss his vision for Saddlehill and how collaboration, rather than competition, drives the local winemaking community. Whether you're a wine enthusiast or curious about the future of New Jersey wine, this episode uncorks an engaging mix of science, passion, and industry insights. Cheers!
In this episode of Uncorked: Wine-Business-Life, hosts Bill Green and Jerrold Colton welcome Dr. Larry Coia, a trailblazer in New Jersey winemaking and a former radiation oncologist. Dr. Coia's journey from practicing medicine to pioneering grape growing is a fascinating story of passion and innovation.
Dr. Coia shares his unique approach to viticulture, including experimenting with unconventional grape varieties like the bold, Italian-inspired San Marco and the complex Blaufränkisch. Discover how his scientific mindset shaped his winemaking techniques and led to the production of some of New Jersey’s finest wines.
The episode also dives into the recent controversy sparked by the Surgeon General’s proposed alcohol warning labels. As both a wine expert and a medical professional, Dr. Coia provides insightful, balanced perspectives on the real health risks associated with moderate wine consumption, advocating for scientific accuracy in public health messaging.
Plus, hear Bill discuss his vision for Saddlehill and how collaboration, rather than competition, drives the local winemaking community. Whether you're a wine enthusiast or curious about the future of New Jersey wine, this episode uncorks an engaging mix of science, passion, and industry insights. Cheers!
Uncorked: Wine, Business, and Life with Bill Green & Co-Host Jerrold Colton
Kind: captions
Language: en
welcome to Uncorked wine business and
life with Bill Green I'm Gerald Colton
and as always we have a special guest
but Bill I know this one's really near
and dear to your heart as both a friend
and an expert in the area that you are
now really venturing into he's got a
great wine palet but you know my story
about you know why I just really
appreciate my friendship with Dr Larry
Coya for being here Larry is that the
coolest thing about when I bought the
farm and made this giant leap of faith
to start planting grapes and build a a
winery and spend an ungodly amount of
money on the project was to meet folks
Like Larry and it wasn't I'm not just
saying that these are folks that are in
the business for the same reason because
they love the wine they love the
experience they love nature but for me
even without our business relationship I
can call Larry up or my wine maker can
call he's a partner in Belleview Winery
a wonderful Winery in New Jersey and
they could just share notes and they
could just chat so while we in some
respects Partners business partners
competitors and friends and you don't
find that in many businesses right well
thank you very much Larry for being here
um my pleasure of being here and I have
to say the same goes for meeting Bill to
have somebody with his enthusiasm
and knowledge of wine recognize that we
can do something really nice in South
Jersey was that's that was a big boost
for all of us it was uh well I I went
out on a Lim right just like any
entrepreneur typically does they take
risk well right out of the gate when
they asked me to be on the board of the
New Jersey of the Garden State wine
growers association I had a goal and my
goal was that I understand that New
Jersey's number 11 in the country for
producing wine kuy's number 10 not that
I have anything against Kentucky but I'm
not getting off this board until we're
number
nine there's the goal so we need we need
to jump down two steps so any Larry
Larry spent his entire professional
career as a uh oncologist specializing
in the radiology and radiation oncology
radiation oncology because you know I
didn't I didn't I and Temple train we
have and Temple University Philadelphia
train and Larry talk about talk about
the early years I know you grew up in
vinand a family farm and you know you go
away to college and and had all this
happen we'll get to the wine Point yeah
I had I have a a winding path to
eventually getting into wine but I've
always enjoyed everything I've been
involved with career-wise and my first
career was to be physics I really liked
physics and I studied physics at my
undergraduate college I spent a year in
Switzerland where I studied physics at
one of their famous places Swiss Federal
Institute in Zurich I had a uh
scholarship to brinmar college to their
Department of physics but at that point
there weren't a lot of employment
opportunities for physicists and I some
of my best friends in college really
bright guys were going into
medicine I didn't think that that was
necessary the type of science I wanted
to be in but I decided let me find out a
little bit about it so when I did my
graduate work in physics I also took
some courses so I can get into medical
school because they require a full year
of organic chemistry and I only had half
a year for instance and then I got into
Temple Medical School and enjoyed it
there and spent some great time with the
radiation physicists and radiation
biologist so that's basic science and
got was able to do research with them uh
then I so I did the whole Philadelphia
scene and then I did Jefferson residency
and then I did pen faculty for 10 years
along with Fox Chase um and you know R
Rose through the ranks and wrote a lot
and became pretty damn well known in the
field of radiation oncology I was going
on to be in academics uh but I decided
to look at Private Practice
opportunities and that's when I was
offered a position to run some of the
facilities in the St Barnabas Healthcare
System back in the mid
1990s and I um I did that for 15 years
recruiting people from terrific places
like Z ketering and and Fox Chase and
University of Pennsylvania and
uh it's still being run our group is
called East Coast radiation oncology but
I had in the back of my mind that after
30 or 35 years I wanted to do something
else I did have a farming background I
never wanted to be a farmer but I was
intrigued by grapes and wine and the
fact that I started in medical school
planting a little bit of grapes I
planted about 100 Vines and then you
know after a few years I tasted it and I
was only in my late 20s or early 30s
where were you planting these planting
these in vinand New Jersey and the where
I grew up my grandparents grew grapes
but they were mostly except my one
grandfather they had been deceased so I
really didn't get exposure to that
generation who was really interested my
parents didn't drink or just
occasionally um but I started to
recognize that hey this tastes what I
think it's supposed to taste like and it
was Cabernet saon that I was growing
which I was one of the Pioneers in at
least in New Jersey of growing Vena you
know and uh so I like that idea and
eventually retired from medicine around
2013 and have been growing grapes ever
since and we now have 14 acre Vineyard
and we bought into Belleview Winery a
couple years years ago and that's my
story it's really it's really a great
story and um I want to get to the medic
back to the medical part but um Larry
and his wife Barbara had dinner with Amy
and I the other night and um he brought
a bottle of wine with one of the grapes
that were made uh grown on the and he
tells me the story tells us the story he
goes to Italy he finds this really
interesting graped that kind of has no
name and he plants some just kind of
like cuz that's what you do and uh and
with no market for it no nothing it's
kind of that entrepreneurial risk that
we all talk about and he and he comes
out to be his fabulous wine he
trademarks the name San Marco so you're
a really creative guy and we drink it
the other night and I'm like wow
Larry sad Hill needs to acquire some of
these grp man that's thing punch me
right in the face and I just love that
big bold fruit especially from Italy
right it's got that unique that unique
we had uh we had some grants uh from the
outer coasta plane venard Association to
look at U our climate and Define it very
carefully and then see what other
countries might have some similarities
there were two that really stood out one
was Bordeaux which has very similar
soils graval Loom uh similar Summers
although obviously we have more humidity
and rain in our summer and it's a little
colder in the winter but then in the
trantino altoy in the northeastern part
of Italy so in
2012 I traveled to Verona to study
Italian and um I identified a researcher
at their Institute uh the foundation
Edmund mock just north of that met with
him we discussed what varieties uh he
had been developing he's a research
geneticist uh more than anything I would
say uh and he developed several crosses
that hadn't really found widespread use
in Italy yet and at just as you said
there were numbers this is still called
Echo Asma Uno which it's is just a
number uh the Italians are using it
experimentally still of and some even
antinori is using it but we brought it
it wasn't easy we had to take it through
California through quarantine eventually
got it released ruter helped us with
that uh it turns out it is a little more
resistant to dowy uh actually U powdery
mdeo betrus definitely res more
resistant to
betrus um and it's producing a damn good
wine it's a more full body did many many
of the ones we have and it's black as
Inc uh and uh pretty good alcohol levels
yeah it's really good so speaking of
that we want to again right after this I
promise we're going to get back to this
medical part it but with the the wine in
front of you Larry with the uh stem tag
around it is a wine and just to
backtrack a little bit when I first
bought the farm and named it Saddle Hill
started planting grapes in 2021 with an
eye on opening in early 24 I knew I
needed to have sources of grapes that I
wasn't going to make it myself and so
Larry and I have a partnership where I
lease a piece of his Vineyard and that
Saddle Hill is going to take those
grapes rain shine whatever regardless of
the quantity or or whatever the
condition is we we have those grapes and
we would say that the grapes that we get
from Kya Vineyard are the best grapes in
New Jersey and this wine that we're
about to taste has Regent which I had
never heard of Blan franish which I
learned about and um Cabernet Fran so
three of the five grapes are from
Larry's bers let's take a
taste and I named it after my sister who
passes little commercial for Sato
line Larry well um
we can edit this out if it
come the BL the blow franish I think
contributes a lot to the uh cherry
flavor and to the acidity
um Regent is one of the offsprings of
shamers sand that brings in some of the
earthiness and the Cabernet Fran sort of
rounds it out I I I mean my full tongue
is stimulated with this it's delicious
it's really good wouldn't they just say
like you have the Vineyard and it's it's
14 acres which is not the largest
Vineyard it's not the smallest either
why would you take up space growing
something like Regent it doesn't have a
market well that one I don't grow
although we grow it at bie so I grow it
okay so we got through that system La
Frankish it is an Austrian grape so it's
not very far actually burgenland in
Austria is not that far from the
trentino alto J region so there's some
similarities there and I had tasted that
when traving through Austria thought it
would be a great grape and Joe fola from
uh who at that time was at ruter said
hey this is a grape that might do really
well in our area interesting and so
that's why I tried that Cabernet Fran is
probably the best Phifer we can grow in
yeah in new that's why we have 10 acres
of it yeah it's really a terrific uh
variety so so Larry January
3rd um
2025 the Surgeon General came out with a
statement
asking all alcohol producers including
wineries obviously to label on their
bottle warning cancer
risk you know obviously in my opinion um
pretty irresponsible you not only have
the entire liquor industry
worldwide you have a hospitality and
even without putting those are all
economic right but how about about the
social aspect and what that would mean
if you know people really stopped
drinking alcohol with all the bad things
you put in your I mean we just learned
the FDA killed red diey 3 thank God
right that you know I I was drinking
Gatorade and getting cancer but L right
this is why you know the fact that you
are an
oncologist and you're an an expert in
wine you really would love to hear your
thoughts on this and what this really
means to all of us I think it it is a
mistake Surgeon General can say whatever
he wishes but usually it's based on
really really solid science and I don't
feel that this is this is absolutism
where it's either yes or no can it
causes cancer well sunlight causes
cancer driving in your car can cause
death I mean there are certain things
yeah it was important to recognize that
cigarettes can cause cancer uh it uh
it's one of the greatest um causes for
death in the United States is smoking
cigarettes and as a physician I treated
patients obviously with cancer and most
of them were C in terms of you know
things that we could do to prevent it
cigarettes were the major cause but to
try to equate those two I think is
what's going to happen when people see
alcohol causes cancer on a label they're
going to say well that's that's just
like cigarettes I'm I'm not going to The
Surge General warning specifically yeah
exactly for years and you know current
guidelines are are really well-based
science one drink for women and two for
men and that's that's an interpolation
of a lot of data and it's really not
specific enough we've got a lot more
research to say you know is that one
drink average I mean we know you can't
do five drinks one day and and then one
the next day and it turns out to be you
know one drink a day or average but I
think uh
I I I really think it's it's a
major deception to say that and and as
you you point out the social aspect as
well there's so many great people who
have quotes a Heming way that it's the
greatest thing of civilization is wine I
it really helps us and it's funny
because wasn't it this Surgeon General
that said one of the major crisis in
America is um are uh problems with
loneliness and social isolation well
wine is a lubricant for that I mean
obviously it's bad at high quantities
but I I have I have a slide that they
would probably to now because it it's
based on data that suggests that wine
significantly or I'm sorry alcohol
significantly decreases uh alcohol's
mortality if you're doing just one or
two drinks and maybe not so much now it
does
decrease heart heart attacks and and
stroke and overall mortality is
decreased with small amounts one drink
for women two drinks for men but if you
look at the same overall risk of deaths
with cigarettes versus alcohol
consumption one to five cigarettes per
day is way off the line for for alcohol
cons you would have to drink over five
drinks a day uh to to cause the same
thing the one to fire it's like a 50%
risk of of increase in dying without
with why do you think the Surgeon
General is not coming out with warning
on Gatorade and all this crap this like
I I don't get it it should be on
Gatorade should be on sunlight I mean I
mean but think about that so so if and
I've been drinking wine for 30 years and
I've been drinking wine vigorously for
30 years and I would say I probably
breach the two glass a day goal and
there are days that I only drink two but
most of the time I would say my wife and
I will have dinner and there's five
glasses of wine in the bottle bottle and
I probably say I say we split it but I'm
probably a tad more you're you're three
glasses than she's two I think she's I
think yeah I think it's something like
that but but but if you do drink
three versus
one let's talk about what is the cancer
risk if you don't drink at all versus if
you do drink those two a day okay um
overall risk of cancer
uh for men goes up with two drinks a day
uh about 3% okay from from nonone to uh
for women it's supposed to be 5% three
three of those 5% being breast
cancer however you're also not looking
at the fact that it's helpful in
reducing strokes and heart attacks and
other things so that the National
Academy report that was released in
December from from the National Academy
of um science engineering and Medicine
actually showed an overall decrease IM
mortality with alcohol consumption so
yes it does cause a little bit and
that's that's the more recent finding
this is why people were saying it's not
good for you yes there's going to be one
more no let's see if you if the woman is
just drinking two two drinks it's maybe
two more or one and a half more uh
causes of bre one and a half more cases
of breast cancer so one and a half per
100 women that are drinking maybe that
even that evidence is so so but that's
relatively new when I was treating
cancer I was actually a specialist in
cancers of the oral cavity or we call it
head neck lence the esophagus we knew
that those were caused by usually just
heavy smoking but also increased by
alcohol consumption too but we I never
saw anybody that was just drinking water
two drinks a day without cigarette
smoking come in with a cancer of the it
can happen you'd have to see a thousand
people but it's just not the major
causes of cancer now it says and this is
something that wasn't known before that
even breast cancer can be incre a risk
of it can be increased with low amounts
of of alcohol consumption and colon and
rectal cancer not really that well known
remember there are also positive
benefits the risks are very low for
those cancer
and we can cure those cancers too I I
don't want to belittle things CU but
breast cancer I you know I know I cured
more than 50% of breast cancer probably
90% esophageal cancer I'd have to say
one of my greatest contributions as a
radiation oncologist was bringing the
Cure rate from 0% to 20% it's not great
but it we combined chemotherapy and
radiation and we were doing as well or
better than surgery for that wow so yeah
that was a important thing for me I mean
Dr Cory it's it's fast say to hear you
speak because you even approached wine
making from a scientific level very much
I tried to but I mean obviously that's
your background your interest way your
brain works and you are really the the
great expert for this and and discuss it
and um as two guys who have really taken
their passion and thrown it into wine I
I I hope you're able to get a voice to
be heard to really counteract this what
sounds like false information yes and
and the the real reason I'm I'm very
upset about it is because we are a
fledgling IND industry in New Jersey the
winery I mean we you know we've been
around a long time but in terms of
really developing wonderful wines 20
years at most and the word is just
starting to get out there and I really
this is a bad time for people to drink
less wine because the few small Wineries
and Vineyards that we have are not going
to be able to sell their product if you
know this it really and it disturbs me
because that was my thrust in in this
whole thing wasn't to make a lot of
money and grape growing or wine making
but to show that this is a this is an
alternative this is going to keep some
of New Jersey at least green most of New
Jersey is I mean you know what it's like
you you're right next to Cherry Hill
which is a beautiful town but there it
used to be cherry trees you know stuff
like that and Bill keeping New Jersey
green is now Green in the wine business
and a good chance to maybe try another
one and then I really want to talk about
what both of you guys see for the future
of New Jersey wies and are doing to try
to help it yeah so uh this next wine
Lowry the one without the tag on it is a
oh I didn't bring the bottle over that
was another bottle uh anyway this is
2009 going to arrive like magic oh wow
look at that thank
you this is a an amazing wine one of the
probably the most most expensive wine in
the United States um if you can get it
and um it's all Cabernet
s and again what is it scream
eagle and there's probably some pissed
off viewers out there sitting there
saying these two Wine Guys from New
Jersey are drinking their wine and
they're comparing it to screamy eag go
yes we are
come and get
us your thoughts Larry well it's you
know frankly I had never had it before I
had certainly heard about it I generally
don't buy wines they over $100 a bottle
um it is extremely intense um beautiful
almost sweetness I'm sure there's no
residual sugar but it just it just
bursts with flavor um bill I don't think
we can make Cabernet so
like this but that doesn't mean not as
good we can make some fantastic cernet
svon that's much more like Bordeaux than
it is like this right so what I tell
people cuz they know I've been
collecting wine for 30 years and when I
catch up with people they go how's your
New Jersey Winery going and I said look
let's let's say
this the large majority of the wine
market is under $30 above right the
consumption New Jersey
if you go into the liquor store and you
buy a $30 bottle of New Jersey wine you
buy a $30 bottle Nappa wine they're
going to be on PO we just can't make a
$100 bottle or yet with folks like you
Larry and all the excitement that's
going around the New Jersey w i I think
we have a great shot this bottle the
20202 that just I don't I don't think I
got it yet but I had a commit to it or
21 I forget what it was it's
$1,200 and I could turn it around
tomorrow and put it on auction get 3,000
I own like I'm a collector I'm not a
seller and um but like that's
ridiculous I mean it's it really is
ridiculous and but you can't buy it one
of the things we don't have a problem
with we can get sufficient alcohol 12%
133% maybe some years 14% this is 14
16.8 I checked
it we don't have our grapes won't get I
mean they're raisins at that point
[Laughter]
and Bill you talked about his
greet he he really has a beautiful
Vineyard and I think there's something
Larry has a partner in Belleview Winery
or orle Ashenfelter who is just an
amazing friend as well and probably the
head Economist for wine in the country
is a Princeton professor and um we have
um his is we most of the wine we get
from him or grapes we get from is K but
you know there's something about the
soil going on in
vinand that really is
just just surpasses everything it's
called vland for a reason yeah and and
you know what's the difference though
what's the difference we don't
I uh you know it is the the name of most
of the soil in our region is called
sasafras Sandy LOM it's not uncommon uh
they even have it in Maryland I think it
might even be the state soil in Maryland
but ours has a lot of gravel in it so it
drains really well and I think that
makes a difference and your family what
was your family growing up as a kid what
was your family farming
uh from what I understand my
grandparents were doing PE peaches and
apples and fruits uh the my father's
generation would be doing uh vegetables
peppers tomatoes current generation
similarly mostly tomatoes and how many
acres does the Coya family have in Vine
two 300 something like that not not a
whole lot but for vegetable farming
that's probably average so for 14 that's
just like a little throw in that you
added to the
core well now with Belleview Winery we
have uh Belleview has 50 acres of grapes
and Jim is a tremendous farmer he's he
grows grapes uh equally well and uh is a
great vegetable for and Jim was um
matter of fact when I was going to buy
the farm I didn't know
anybody uh somebody said you got to call
this guy Jim quer quer at Belleview okay
I'm GNA just coold call this guy and I
mean this guy just couldn't have been
nicer and he you know he introduced me
to vine who manages our Vineyard and he
introduced us to you and orley and it
was just like and then Amy and I go down
to Belleview and sit there and say this
is cool we're going to do this thing so
um this is great this is really great so
Larry where's New Jersey going put let's
put aside the the nasty Surgeon General
that's trying to hack us all but let's
talk about where New Jersey wines are
going well I can tell you where I hope
it goes and I think it's going to go we
have um a little over 9 million people I
just read that New Jersey was one of the
highest increase in population over the
past year which I was surprised Virginia
has 8 million people Virginia has 200
wineries we have 50 so I I my guess is
that we should be able to grow we have
good or as good or better conditions
than Virginia and we've got Philadelphia
to our West and New York to our
Northeast
and big population in the northern part
of the state I I can't see it going
anywhere but up as long as people remain
open-minded every article many of the
articles that you read have to start
with some punchline that refers to The
Sopranos or some some negative thing
about New Jersey so let them do that but
you know also expose what's really going
on we're making some great wine so let
but let's talk about this let's you know
call spade a spade we have we think
satol is doing a nice job we have a
fantastic wine maker your Winery Bell
does a great job and there's a ton that
do a great job in Heritage and shot and
Al and you know the the southern the
outer coastal plane the Ava out of
Crystal plane but some of the New Jersey
wineries will going to remain nameless
here they just put in grapes in that and
maybe they'll throw it in barrels maybe
they won't and there's not a quality
Consciousness and and and it's it's that
that's going to pull us down I I totally
agree and I think there's two reason
reasons for that one is a long-standing
history of bringing in grapes from
California for home wine making Etc but
now they're people are doing it even you
know just because they might even be
able to buy them cheaper and ship them
across the state to to add to their wine
either as a blender or as a full thing
so that's one aspect the other one is
that there is a clientele that still
wants sweet wine I I have to say that
Belleview we've got I don't know over 20
wines on the list
there's a number of them that are sweet
wines that because people still want our
Homestead it's made from and it's a
delicious wine but it's a different
flavor than a vanifer based wine so
those are the two things that can hold
us back um we at our Winery we and this
is Jim carella's philosophy we want to
serve the public our local public yes we
want to make really great wine and
eventually sell a $100 bottle of wine
but we think we could do both we've got
enough Acres we've got a talented wine
maker we've got a good team we don't
want to abandon our local clientele
either and and if if they want some
stuff that's that's you know got a
history from growing for a 100 years we
could still do that well the blueberry
one is pretty good that's true we are
the blueberry Hamilton's the blueberry
Capital very good point so we we do have
some good if look when I first got into
this just almost four years ago um when
somebody I had never tasted blueberry
wine no fruit wine and you know like you
can make an argument it's an acquired
taste maybe that's all you had look I
will say though what are you like 14 15
when you you sneak around and you get
some wine right and uh you know it was
Boon Farm Strawberry Hill I can't say I
never I usually tell people that say oh
I don't like dry wine when you get older
you'll you'll like it they might be 70
years old it's interesting we ran out
you know this is my first year so we
were just kind of guessing on what was
going to sell and what should we acquire
and what should we grow and what should
we bottle and you know we ran out of
sweet wine and and it was probably
because Bill Green does not like sweet
wine so when my sat with my wine maker
to do the portfolio planning he'd say
how many cases you want to go home 100
cases of that 150 200 cases of that and
you know 3 months later those cases are
gone and we are getting as we speak
right now we have the only sweet wine we
have left cuz we're going to start
bottling in another month or so um is um
our Port or Port style okay we're
getting bad reviews well don't go to
Saddle Hill if you if you don't like dry
wine cuz that's all they have that's
that's what you run into we run into
that what is your demographic more for
the sweet wise is
younger yes there are a lot of younger
people that do and then you got the
really older like me older Generations
who when they grew up they might have
had you know Mana shabbits or Kataba or
whatever in the kitchen you know was
that really a thing outside of holidays
uh not so much you're right you're right
it was I don't know man well look there
art Concord great which is what
says is a you know there are wineries in
New Jersey that grow conquer grapes and
originally Welches was there as he's
pointed out in the past that's that's
absolutely right Welches got their start
in vinin New Jersey P pasteurizing
concord grape juice right so you can
grow as a as a winery anywhere in the
country you can grow conquor grapes and
you can make a bottle of wine probably
for about $3.50 $4 I'm just bristling
the thought s that wine you know it
could retail for $8.99 10 bucks and you
know and people are just going to I'm
drinking wine no bill bill you may
raised an interesting point and before
we close I really wanted to touch on
this how amongst the many things you are
which really at its heart is friends um
but your competitors too how competitive
are the different wineries in New Jersey
so it seems to me like you're kind of
all in this together we are and and you
know what Winery owner who's starting a
podcast nothing to do with his real
owner would have one of his competitors
on and promote his
War I think it's benefit of everybody
like like here's where we're going to
compete the person that is going to come
to Saddle Hill whether they're in the
Philly are or Cherry Hill is probably
not the well they're going to real
Winery goers want to try them
all but I think where the compet we
don't really consider that part
competition the competition is selling
into
retail cuz you go into some of these
large wine uh liquor stores and they
have a wall of New Jersey wines so here
Bill Green walks in recently and this
happened you say hey harry you know
would you carry my wine what do you have
I said I got New Jersey wine walks me
over to the wall he says I'll need
another New Jersey wine so that's the
competitive piece so then I call and I
say well Harry my Wine's way better than
b no I'm just
kidding no
um now look that that's it but you know
what if a competitor is blowing through
the roof and doing really well it is
good for us it really is I don't I hope
LV sells 25,000 cases a year because
guess what it's going to it's going to
trickle down to sat let's spread the
word to everybody about New Jersey it's
great it would be helpful if we would
have our Wines in areas that aren't
designated New Jersey wine too I mean we
do Cabernet Fran as good as anybody in
the world why not put us with the other
Cabernet Fran you well we got
excited uh this summer my wi maker said
you know we really have a lot of Rosé
that wasn't bottled
yet and we created This Magnificent
bottle a painted bottle and we're a
horse farm so we put a horse on it and
we're on White Horse Road so we put a
white horse on it and we have it in
matter of fact the 20 three stores that
we are selling today most of them put
our painted bottle wine with other every
not in the New Jersey Section so I I I
you know whether it's a pretty bottle we
still have to have great juice right so
um that's the competitive Larry can't
thank you enough from traveling all the
way from West Palm Beach
to to come drink some fantastic wine
with us and share share your story and
especially your concern about the um
untimely uh statement by the Surgeon
General where does that stand right now
um I I don't know if he's going to be
allowed to do that I think he needs uh
permission and the other thing is that
the new dietary guidelines are supposed
to come out and I'm hoping that they
will stay the same and base them on the
uh National Academy of uh science
engineering and Medicine rather than AR
some of the things that maybe the new
surgeon the the old Surgeon General want
so Larry we thank you and we will have
you back and because we want to keep
doing this and we want to see where that
goes with the Surgeon General as well as
where the future of New Jersey wines
continues to go with you two guys really
at the Forefront of it thank you thank
you very much thank you thank you all on
behalf of Bill Green we appreciate Dr
Larry Co coming on we'll see you again
next time I'm Gerald Colton on uncir