Uncorked: Wine, Business, and Life with Bill Green & Co-Host Jerrold Colton

In this episode of Uncorked: Wine-Business-Life, hosts Bill Green and Jerrold Colton welcome Dr. Larry Coia, a trailblazer in New Jersey winemaking and a former radiation oncologist. Dr. Coia's journey from practicing medicine to pioneering grape growing is a fascinating story of passion and innovation.Dr. Coia shares his unique approach to viticulture, including experimenting with unconventional grape varieties like the bold, Italian-inspired San Marco and the complex Blaufränkisch. Discover how his scientific mindset shaped his winemaking techniques and led to the production of some of New Jersey’s finest wines.The episode also dives into the recent controversy sparked by the Surgeon General’s proposed alcohol warning labels. As both a wine expert and a medical professional, Dr. Coia provides insightful, balanced perspectives on the real health risks associated with moderate wine consumption, advocating for scientific accuracy in public health messaging.Plus, hear Bill discuss his vision for Saddlehill and how collaboration, rather than competition, drives the local winemaking community. Whether you're a wine enthusiast or curious about the future of New Jersey wine, this episode uncorks an engaging mix of science, passion, and industry insights. Cheers!

Show Notes

In this episode of Uncorked: Wine-Business-Life, hosts Bill Green and Jerrold Colton welcome Dr. Larry Coia, a trailblazer in New Jersey winemaking and a former radiation oncologist. Dr. Coia's journey from practicing medicine to pioneering grape growing is a fascinating story of passion and innovation.


Dr. Coia shares his unique approach to viticulture, including experimenting with unconventional grape varieties like the bold, Italian-inspired San Marco and the complex Blaufränkisch. Discover how his scientific mindset shaped his winemaking techniques and led to the production of some of New Jersey’s finest wines.


The episode also dives into the recent controversy sparked by the Surgeon General’s proposed alcohol warning labels. As both a wine expert and a medical professional, Dr. Coia provides insightful, balanced perspectives on the real health risks associated with moderate wine consumption, advocating for scientific accuracy in public health messaging.


Plus, hear Bill discuss his vision for Saddlehill and how collaboration, rather than competition, drives the local winemaking community. Whether you're a wine enthusiast or curious about the future of New Jersey wine, this episode uncorks an engaging mix of science, passion, and industry insights. Cheers!

What is Uncorked: Wine, Business, and Life with Bill Green & Co-Host Jerrold Colton?

Uncorked: Wine, Business, and Life with Bill Green & Co-Host Jerrold Colton

Kind: captions
Language: en

welcome to Uncorked wine business and

life with Bill Green I'm Gerald Colton

and as always we have a special guest

but Bill I know this one's really near

and dear to your heart as both a friend

and an expert in the area that you are

now really venturing into he's got a

great wine palet but you know my story

about you know why I just really

appreciate my friendship with Dr Larry

Coya for being here Larry is that the

coolest thing about when I bought the

farm and made this giant leap of faith

to start planting grapes and build a a

winery and spend an ungodly amount of

money on the project was to meet folks

Like Larry and it wasn't I'm not just

saying that these are folks that are in

the business for the same reason because

they love the wine they love the

experience they love nature but for me

even without our business relationship I

can call Larry up or my wine maker can

call he's a partner in Belleview Winery

a wonderful Winery in New Jersey and

they could just share notes and they

could just chat so while we in some

respects Partners business partners

competitors and friends and you don't

find that in many businesses right well

thank you very much Larry for being here

um my pleasure of being here and I have

to say the same goes for meeting Bill to

have somebody with his enthusiasm

and knowledge of wine recognize that we

can do something really nice in South

Jersey was that's that was a big boost

for all of us it was uh well I I went

out on a Lim right just like any

entrepreneur typically does they take

risk well right out of the gate when

they asked me to be on the board of the

New Jersey of the Garden State wine

growers association I had a goal and my

goal was that I understand that New

Jersey's number 11 in the country for

producing wine kuy's number 10 not that

I have anything against Kentucky but I'm

not getting off this board until we're

number

nine there's the goal so we need we need

to jump down two steps so any Larry

Larry spent his entire professional

career as a uh oncologist specializing

in the radiology and radiation oncology

radiation oncology because you know I

didn't I didn't I and Temple train we

have and Temple University Philadelphia

train and Larry talk about talk about

the early years I know you grew up in

vinand a family farm and you know you go

away to college and and had all this

happen we'll get to the wine Point yeah

I had I have a a winding path to

eventually getting into wine but I've

always enjoyed everything I've been

involved with career-wise and my first

career was to be physics I really liked

physics and I studied physics at my

undergraduate college I spent a year in

Switzerland where I studied physics at

one of their famous places Swiss Federal

Institute in Zurich I had a uh

scholarship to brinmar college to their

Department of physics but at that point

there weren't a lot of employment

opportunities for physicists and I some

of my best friends in college really

bright guys were going into

medicine I didn't think that that was

necessary the type of science I wanted

to be in but I decided let me find out a

little bit about it so when I did my

graduate work in physics I also took

some courses so I can get into medical

school because they require a full year

of organic chemistry and I only had half

a year for instance and then I got into

Temple Medical School and enjoyed it

there and spent some great time with the

radiation physicists and radiation

biologist so that's basic science and

got was able to do research with them uh

then I so I did the whole Philadelphia

scene and then I did Jefferson residency

and then I did pen faculty for 10 years

along with Fox Chase um and you know R

Rose through the ranks and wrote a lot

and became pretty damn well known in the

field of radiation oncology I was going

on to be in academics uh but I decided

to look at Private Practice

opportunities and that's when I was

offered a position to run some of the

facilities in the St Barnabas Healthcare

System back in the mid

1990s and I um I did that for 15 years

recruiting people from terrific places

like Z ketering and and Fox Chase and

University of Pennsylvania and

uh it's still being run our group is

called East Coast radiation oncology but

I had in the back of my mind that after

30 or 35 years I wanted to do something

else I did have a farming background I

never wanted to be a farmer but I was

intrigued by grapes and wine and the

fact that I started in medical school

planting a little bit of grapes I

planted about 100 Vines and then you

know after a few years I tasted it and I

was only in my late 20s or early 30s

where were you planting these planting

these in vinand New Jersey and the where

I grew up my grandparents grew grapes

but they were mostly except my one

grandfather they had been deceased so I

really didn't get exposure to that

generation who was really interested my

parents didn't drink or just

occasionally um but I started to

recognize that hey this tastes what I

think it's supposed to taste like and it

was Cabernet saon that I was growing

which I was one of the Pioneers in at

least in New Jersey of growing Vena you

know and uh so I like that idea and

eventually retired from medicine around

2013 and have been growing grapes ever

since and we now have 14 acre Vineyard

and we bought into Belleview Winery a

couple years years ago and that's my

story it's really it's really a great

story and um I want to get to the medic

back to the medical part but um Larry

and his wife Barbara had dinner with Amy

and I the other night and um he brought

a bottle of wine with one of the grapes

that were made uh grown on the and he

tells me the story tells us the story he

goes to Italy he finds this really

interesting graped that kind of has no

name and he plants some just kind of

like cuz that's what you do and uh and

with no market for it no nothing it's

kind of that entrepreneurial risk that

we all talk about and he and he comes

out to be his fabulous wine he

trademarks the name San Marco so you're

a really creative guy and we drink it

the other night and I'm like wow

Larry sad Hill needs to acquire some of

these grp man that's thing punch me

right in the face and I just love that

big bold fruit especially from Italy

right it's got that unique that unique

we had uh we had some grants uh from the

outer coasta plane venard Association to

look at U our climate and Define it very

carefully and then see what other

countries might have some similarities

there were two that really stood out one

was Bordeaux which has very similar

soils graval Loom uh similar Summers

although obviously we have more humidity

and rain in our summer and it's a little

colder in the winter but then in the

trantino altoy in the northeastern part

of Italy so in

2012 I traveled to Verona to study

Italian and um I identified a researcher

at their Institute uh the foundation

Edmund mock just north of that met with

him we discussed what varieties uh he

had been developing he's a research

geneticist uh more than anything I would

say uh and he developed several crosses

that hadn't really found widespread use

in Italy yet and at just as you said

there were numbers this is still called

Echo Asma Uno which it's is just a

number uh the Italians are using it

experimentally still of and some even

antinori is using it but we brought it

it wasn't easy we had to take it through

California through quarantine eventually

got it released ruter helped us with

that uh it turns out it is a little more

resistant to dowy uh actually U powdery

mdeo betrus definitely res more

resistant to

betrus um and it's producing a damn good

wine it's a more full body did many many

of the ones we have and it's black as

Inc uh and uh pretty good alcohol levels

yeah it's really good so speaking of

that we want to again right after this I

promise we're going to get back to this

medical part it but with the the wine in

front of you Larry with the uh stem tag

around it is a wine and just to

backtrack a little bit when I first

bought the farm and named it Saddle Hill

started planting grapes in 2021 with an

eye on opening in early 24 I knew I

needed to have sources of grapes that I

wasn't going to make it myself and so

Larry and I have a partnership where I

lease a piece of his Vineyard and that

Saddle Hill is going to take those

grapes rain shine whatever regardless of

the quantity or or whatever the

condition is we we have those grapes and

we would say that the grapes that we get

from Kya Vineyard are the best grapes in

New Jersey and this wine that we're

about to taste has Regent which I had

never heard of Blan franish which I

learned about and um Cabernet Fran so

three of the five grapes are from

Larry's bers let's take a

taste and I named it after my sister who

passes little commercial for Sato

line Larry well um

we can edit this out if it

come the BL the blow franish I think

contributes a lot to the uh cherry

flavor and to the acidity

um Regent is one of the offsprings of

shamers sand that brings in some of the

earthiness and the Cabernet Fran sort of

rounds it out I I I mean my full tongue

is stimulated with this it's delicious

it's really good wouldn't they just say

like you have the Vineyard and it's it's

14 acres which is not the largest

Vineyard it's not the smallest either

why would you take up space growing

something like Regent it doesn't have a

market well that one I don't grow

although we grow it at bie so I grow it

okay so we got through that system La

Frankish it is an Austrian grape so it's

not very far actually burgenland in

Austria is not that far from the

trentino alto J region so there's some

similarities there and I had tasted that

when traving through Austria thought it

would be a great grape and Joe fola from

uh who at that time was at ruter said

hey this is a grape that might do really

well in our area interesting and so

that's why I tried that Cabernet Fran is

probably the best Phifer we can grow in

yeah in new that's why we have 10 acres

of it yeah it's really a terrific uh

variety so so Larry January

3rd um

2025 the Surgeon General came out with a

statement

asking all alcohol producers including

wineries obviously to label on their

bottle warning cancer

risk you know obviously in my opinion um

pretty irresponsible you not only have

the entire liquor industry

worldwide you have a hospitality and

even without putting those are all

economic right but how about about the

social aspect and what that would mean

if you know people really stopped

drinking alcohol with all the bad things

you put in your I mean we just learned

the FDA killed red diey 3 thank God

right that you know I I was drinking

Gatorade and getting cancer but L right

this is why you know the fact that you

are an

oncologist and you're an an expert in

wine you really would love to hear your

thoughts on this and what this really

means to all of us I think it it is a

mistake Surgeon General can say whatever

he wishes but usually it's based on

really really solid science and I don't

feel that this is this is absolutism

where it's either yes or no can it

causes cancer well sunlight causes

cancer driving in your car can cause

death I mean there are certain things

yeah it was important to recognize that

cigarettes can cause cancer uh it uh

it's one of the greatest um causes for

death in the United States is smoking

cigarettes and as a physician I treated

patients obviously with cancer and most

of them were C in terms of you know

things that we could do to prevent it

cigarettes were the major cause but to

try to equate those two I think is

what's going to happen when people see

alcohol causes cancer on a label they're

going to say well that's that's just

like cigarettes I'm I'm not going to The

Surge General warning specifically yeah

exactly for years and you know current

guidelines are are really well-based

science one drink for women and two for

men and that's that's an interpolation

of a lot of data and it's really not

specific enough we've got a lot more

research to say you know is that one

drink average I mean we know you can't

do five drinks one day and and then one

the next day and it turns out to be you

know one drink a day or average but I

think uh

I I I really think it's it's a

major deception to say that and and as

you you point out the social aspect as

well there's so many great people who

have quotes a Heming way that it's the

greatest thing of civilization is wine I

it really helps us and it's funny

because wasn't it this Surgeon General

that said one of the major crisis in

America is um are uh problems with

loneliness and social isolation well

wine is a lubricant for that I mean

obviously it's bad at high quantities

but I I have I have a slide that they

would probably to now because it it's

based on data that suggests that wine

significantly or I'm sorry alcohol

significantly decreases uh alcohol's

mortality if you're doing just one or

two drinks and maybe not so much now it

does

decrease heart heart attacks and and

stroke and overall mortality is

decreased with small amounts one drink

for women two drinks for men but if you

look at the same overall risk of deaths

with cigarettes versus alcohol

consumption one to five cigarettes per

day is way off the line for for alcohol

cons you would have to drink over five

drinks a day uh to to cause the same

thing the one to fire it's like a 50%

risk of of increase in dying without

with why do you think the Surgeon

General is not coming out with warning

on Gatorade and all this crap this like

I I don't get it it should be on

Gatorade should be on sunlight I mean I

mean but think about that so so if and

I've been drinking wine for 30 years and

I've been drinking wine vigorously for

30 years and I would say I probably

breach the two glass a day goal and

there are days that I only drink two but

most of the time I would say my wife and

I will have dinner and there's five

glasses of wine in the bottle bottle and

I probably say I say we split it but I'm

probably a tad more you're you're three

glasses than she's two I think she's I

think yeah I think it's something like

that but but but if you do drink

three versus

one let's talk about what is the cancer

risk if you don't drink at all versus if

you do drink those two a day okay um

overall risk of cancer

uh for men goes up with two drinks a day

uh about 3% okay from from nonone to uh

for women it's supposed to be 5% three

three of those 5% being breast

cancer however you're also not looking

at the fact that it's helpful in

reducing strokes and heart attacks and

other things so that the National

Academy report that was released in

December from from the National Academy

of um science engineering and Medicine

actually showed an overall decrease IM

mortality with alcohol consumption so

yes it does cause a little bit and

that's that's the more recent finding

this is why people were saying it's not

good for you yes there's going to be one

more no let's see if you if the woman is

just drinking two two drinks it's maybe

two more or one and a half more uh

causes of bre one and a half more cases

of breast cancer so one and a half per

100 women that are drinking maybe that

even that evidence is so so but that's

relatively new when I was treating

cancer I was actually a specialist in

cancers of the oral cavity or we call it

head neck lence the esophagus we knew

that those were caused by usually just

heavy smoking but also increased by

alcohol consumption too but we I never

saw anybody that was just drinking water

two drinks a day without cigarette

smoking come in with a cancer of the it

can happen you'd have to see a thousand

people but it's just not the major

causes of cancer now it says and this is

something that wasn't known before that

even breast cancer can be incre a risk

of it can be increased with low amounts

of of alcohol consumption and colon and

rectal cancer not really that well known

remember there are also positive

benefits the risks are very low for

those cancer

and we can cure those cancers too I I

don't want to belittle things CU but

breast cancer I you know I know I cured

more than 50% of breast cancer probably

90% esophageal cancer I'd have to say

one of my greatest contributions as a

radiation oncologist was bringing the

Cure rate from 0% to 20% it's not great

but it we combined chemotherapy and

radiation and we were doing as well or

better than surgery for that wow so yeah

that was a important thing for me I mean

Dr Cory it's it's fast say to hear you

speak because you even approached wine

making from a scientific level very much

I tried to but I mean obviously that's

your background your interest way your

brain works and you are really the the

great expert for this and and discuss it

and um as two guys who have really taken

their passion and thrown it into wine I

I I hope you're able to get a voice to

be heard to really counteract this what

sounds like false information yes and

and the the real reason I'm I'm very

upset about it is because we are a

fledgling IND industry in New Jersey the

winery I mean we you know we've been

around a long time but in terms of

really developing wonderful wines 20

years at most and the word is just

starting to get out there and I really

this is a bad time for people to drink

less wine because the few small Wineries

and Vineyards that we have are not going

to be able to sell their product if you

know this it really and it disturbs me

because that was my thrust in in this

whole thing wasn't to make a lot of

money and grape growing or wine making

but to show that this is a this is an

alternative this is going to keep some

of New Jersey at least green most of New

Jersey is I mean you know what it's like

you you're right next to Cherry Hill

which is a beautiful town but there it

used to be cherry trees you know stuff

like that and Bill keeping New Jersey

green is now Green in the wine business

and a good chance to maybe try another

one and then I really want to talk about

what both of you guys see for the future

of New Jersey wies and are doing to try

to help it yeah so uh this next wine

Lowry the one without the tag on it is a

oh I didn't bring the bottle over that

was another bottle uh anyway this is

2009 going to arrive like magic oh wow

look at that thank

you this is a an amazing wine one of the

probably the most most expensive wine in

the United States um if you can get it

and um it's all Cabernet

s and again what is it scream

eagle and there's probably some pissed

off viewers out there sitting there

saying these two Wine Guys from New

Jersey are drinking their wine and

they're comparing it to screamy eag go

yes we are

come and get

us your thoughts Larry well it's you

know frankly I had never had it before I

had certainly heard about it I generally

don't buy wines they over $100 a bottle

um it is extremely intense um beautiful

almost sweetness I'm sure there's no

residual sugar but it just it just

bursts with flavor um bill I don't think

we can make Cabernet so

like this but that doesn't mean not as

good we can make some fantastic cernet

svon that's much more like Bordeaux than

it is like this right so what I tell

people cuz they know I've been

collecting wine for 30 years and when I

catch up with people they go how's your

New Jersey Winery going and I said look

let's let's say

this the large majority of the wine

market is under $30 above right the

consumption New Jersey

if you go into the liquor store and you

buy a $30 bottle of New Jersey wine you

buy a $30 bottle Nappa wine they're

going to be on PO we just can't make a

$100 bottle or yet with folks like you

Larry and all the excitement that's

going around the New Jersey w i I think

we have a great shot this bottle the

20202 that just I don't I don't think I

got it yet but I had a commit to it or

21 I forget what it was it's

$1,200 and I could turn it around

tomorrow and put it on auction get 3,000

I own like I'm a collector I'm not a

seller and um but like that's

ridiculous I mean it's it really is

ridiculous and but you can't buy it one

of the things we don't have a problem

with we can get sufficient alcohol 12%

133% maybe some years 14% this is 14

16.8 I checked

it we don't have our grapes won't get I

mean they're raisins at that point

[Laughter]

and Bill you talked about his

greet he he really has a beautiful

Vineyard and I think there's something

Larry has a partner in Belleview Winery

or orle Ashenfelter who is just an

amazing friend as well and probably the

head Economist for wine in the country

is a Princeton professor and um we have

um his is we most of the wine we get

from him or grapes we get from is K but

you know there's something about the

soil going on in

vinand that really is

just just surpasses everything it's

called vland for a reason yeah and and

you know what's the difference though

what's the difference we don't

I uh you know it is the the name of most

of the soil in our region is called

sasafras Sandy LOM it's not uncommon uh

they even have it in Maryland I think it

might even be the state soil in Maryland

but ours has a lot of gravel in it so it

drains really well and I think that

makes a difference and your family what

was your family growing up as a kid what

was your family farming

uh from what I understand my

grandparents were doing PE peaches and

apples and fruits uh the my father's

generation would be doing uh vegetables

peppers tomatoes current generation

similarly mostly tomatoes and how many

acres does the Coya family have in Vine

two 300 something like that not not a

whole lot but for vegetable farming

that's probably average so for 14 that's

just like a little throw in that you

added to the

core well now with Belleview Winery we

have uh Belleview has 50 acres of grapes

and Jim is a tremendous farmer he's he

grows grapes uh equally well and uh is a

great vegetable for and Jim was um

matter of fact when I was going to buy

the farm I didn't know

anybody uh somebody said you got to call

this guy Jim quer quer at Belleview okay

I'm GNA just coold call this guy and I

mean this guy just couldn't have been

nicer and he you know he introduced me

to vine who manages our Vineyard and he

introduced us to you and orley and it

was just like and then Amy and I go down

to Belleview and sit there and say this

is cool we're going to do this thing so

um this is great this is really great so

Larry where's New Jersey going put let's

put aside the the nasty Surgeon General

that's trying to hack us all but let's

talk about where New Jersey wines are

going well I can tell you where I hope

it goes and I think it's going to go we

have um a little over 9 million people I

just read that New Jersey was one of the

highest increase in population over the

past year which I was surprised Virginia

has 8 million people Virginia has 200

wineries we have 50 so I I my guess is

that we should be able to grow we have

good or as good or better conditions

than Virginia and we've got Philadelphia

to our West and New York to our

Northeast

and big population in the northern part

of the state I I can't see it going

anywhere but up as long as people remain

open-minded every article many of the

articles that you read have to start

with some punchline that refers to The

Sopranos or some some negative thing

about New Jersey so let them do that but

you know also expose what's really going

on we're making some great wine so let

but let's talk about this let's you know

call spade a spade we have we think

satol is doing a nice job we have a

fantastic wine maker your Winery Bell

does a great job and there's a ton that

do a great job in Heritage and shot and

Al and you know the the southern the

outer coastal plane the Ava out of

Crystal plane but some of the New Jersey

wineries will going to remain nameless

here they just put in grapes in that and

maybe they'll throw it in barrels maybe

they won't and there's not a quality

Consciousness and and and it's it's that

that's going to pull us down I I totally

agree and I think there's two reason

reasons for that one is a long-standing

history of bringing in grapes from

California for home wine making Etc but

now they're people are doing it even you

know just because they might even be

able to buy them cheaper and ship them

across the state to to add to their wine

either as a blender or as a full thing

so that's one aspect the other one is

that there is a clientele that still

wants sweet wine I I have to say that

Belleview we've got I don't know over 20

wines on the list

there's a number of them that are sweet

wines that because people still want our

Homestead it's made from and it's a

delicious wine but it's a different

flavor than a vanifer based wine so

those are the two things that can hold

us back um we at our Winery we and this

is Jim carella's philosophy we want to

serve the public our local public yes we

want to make really great wine and

eventually sell a $100 bottle of wine

but we think we could do both we've got

enough Acres we've got a talented wine

maker we've got a good team we don't

want to abandon our local clientele

either and and if if they want some

stuff that's that's you know got a

history from growing for a 100 years we

could still do that well the blueberry

one is pretty good that's true we are

the blueberry Hamilton's the blueberry

Capital very good point so we we do have

some good if look when I first got into

this just almost four years ago um when

somebody I had never tasted blueberry

wine no fruit wine and you know like you

can make an argument it's an acquired

taste maybe that's all you had look I

will say though what are you like 14 15

when you you sneak around and you get

some wine right and uh you know it was

Boon Farm Strawberry Hill I can't say I

never I usually tell people that say oh

I don't like dry wine when you get older

you'll you'll like it they might be 70

years old it's interesting we ran out

you know this is my first year so we

were just kind of guessing on what was

going to sell and what should we acquire

and what should we grow and what should

we bottle and you know we ran out of

sweet wine and and it was probably

because Bill Green does not like sweet

wine so when my sat with my wine maker

to do the portfolio planning he'd say

how many cases you want to go home 100

cases of that 150 200 cases of that and

you know 3 months later those cases are

gone and we are getting as we speak

right now we have the only sweet wine we

have left cuz we're going to start

bottling in another month or so um is um

our Port or Port style okay we're

getting bad reviews well don't go to

Saddle Hill if you if you don't like dry

wine cuz that's all they have that's

that's what you run into we run into

that what is your demographic more for

the sweet wise is

younger yes there are a lot of younger

people that do and then you got the

really older like me older Generations

who when they grew up they might have

had you know Mana shabbits or Kataba or

whatever in the kitchen you know was

that really a thing outside of holidays

uh not so much you're right you're right

it was I don't know man well look there

art Concord great which is what

says is a you know there are wineries in

New Jersey that grow conquer grapes and

originally Welches was there as he's

pointed out in the past that's that's

absolutely right Welches got their start

in vinin New Jersey P pasteurizing

concord grape juice right so you can

grow as a as a winery anywhere in the

country you can grow conquor grapes and

you can make a bottle of wine probably

for about $3.50 $4 I'm just bristling

the thought s that wine you know it

could retail for $8.99 10 bucks and you

know and people are just going to I'm

drinking wine no bill bill you may

raised an interesting point and before

we close I really wanted to touch on

this how amongst the many things you are

which really at its heart is friends um

but your competitors too how competitive

are the different wineries in New Jersey

so it seems to me like you're kind of

all in this together we are and and you

know what Winery owner who's starting a

podcast nothing to do with his real

owner would have one of his competitors

on and promote his

War I think it's benefit of everybody

like like here's where we're going to

compete the person that is going to come

to Saddle Hill whether they're in the

Philly are or Cherry Hill is probably

not the well they're going to real

Winery goers want to try them

all but I think where the compet we

don't really consider that part

competition the competition is selling

into

retail cuz you go into some of these

large wine uh liquor stores and they

have a wall of New Jersey wines so here

Bill Green walks in recently and this

happened you say hey harry you know

would you carry my wine what do you have

I said I got New Jersey wine walks me

over to the wall he says I'll need

another New Jersey wine so that's the

competitive piece so then I call and I

say well Harry my Wine's way better than

b no I'm just

kidding no

um now look that that's it but you know

what if a competitor is blowing through

the roof and doing really well it is

good for us it really is I don't I hope

LV sells 25,000 cases a year because

guess what it's going to it's going to

trickle down to sat let's spread the

word to everybody about New Jersey it's

great it would be helpful if we would

have our Wines in areas that aren't

designated New Jersey wine too I mean we

do Cabernet Fran as good as anybody in

the world why not put us with the other

Cabernet Fran you well we got

excited uh this summer my wi maker said

you know we really have a lot of Rosé

that wasn't bottled

yet and we created This Magnificent

bottle a painted bottle and we're a

horse farm so we put a horse on it and

we're on White Horse Road so we put a

white horse on it and we have it in

matter of fact the 20 three stores that

we are selling today most of them put

our painted bottle wine with other every

not in the New Jersey Section so I I I

you know whether it's a pretty bottle we

still have to have great juice right so

um that's the competitive Larry can't

thank you enough from traveling all the

way from West Palm Beach

to to come drink some fantastic wine

with us and share share your story and

especially your concern about the um

untimely uh statement by the Surgeon

General where does that stand right now

um I I don't know if he's going to be

allowed to do that I think he needs uh

permission and the other thing is that

the new dietary guidelines are supposed

to come out and I'm hoping that they

will stay the same and base them on the

uh National Academy of uh science

engineering and Medicine rather than AR

some of the things that maybe the new

surgeon the the old Surgeon General want

so Larry we thank you and we will have

you back and because we want to keep

doing this and we want to see where that

goes with the Surgeon General as well as

where the future of New Jersey wines

continues to go with you two guys really

at the Forefront of it thank you thank

you very much thank you thank you all on

behalf of Bill Green we appreciate Dr

Larry Co coming on we'll see you again

next time I'm Gerald Colton on uncir