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Every day you have a choice. You can wake up and choose to give in to mediocrity and complacency, you can choose bad habits and poor choices, and you can do the bare minimum to get by and fly under the radar. Or you can choose to make today the day that sets you apart from the crowd, you can choose to start doing the right things, the things that will set you up for success. You can choose to create a life that is worth living, worth waking up to, and worth sharing with the world around you. Today You can choose to start with a win.
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Speaker 2
People trust again who they see present.
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Speaker 2
the leaders led the hires head
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Speaker 2
I've done a ton of business as a result of these things.
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Unknown
Welcome to start with a win where we unpack franchising, leadership and business growth. Let's go.
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Speaker 2
And coming to you from a start with WIN headquarters at Area 15 Ventures.
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Speaker 2
It's Adam Contos with Start With a Win. I had the honor of being on the Culture Matters podcast recently and we wanted to share it with you. This is part one of two with Jay Dorian and Culture Matters. Take a look.
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Speaker 1
Local Traders Podcast. Boy, am I excited for this guest. Before I introduce them, here's a quote just for this episode. What good are you as a business or as a business leader if you don't care about your people?
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Speaker 1
Adam Contos CEO. Our guests today is a friend of the Culture Matters podcast, actually a supporter. So it's almost the very beginning. Season to Season five Episode 58 If you're listening to this episode, go check out that episode. Our guest today started out as a marine serving his country. Thank you for that. Tech founder Squat Commander Sultan of Security and inevitably worked his way up to become the former CEO of the International Re Max.
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Speaker 1
You heard of them today? Co-Founder of area 15 Ventures Investor and advisor and coach and author of START with start with a Win podcast book book and start with win podcast is my mind get jumbled use. I didn't even say his name yet. Adam Cardoza, thanks for coming back to the culture with this podcast.
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Speaker 2
Hey, thanks for having me here. It's great to see you again.
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Speaker 1
There's so much the last time you were on the show, as it were, we posted it July of 2012. man. And my first question is, if we could sum up the lessons of 2020 for the audience, You know, where do we start? Is there a word that sticks out, you know, other than winners or that.
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Speaker 2
Wow. Yeah, I would I would say presence because that's what we lost from each other is the presence that we all had. And that's what kind of, you know, delineated between strong leaders and, you know, weak leaders and strong culture and weak culture is how do you continue to maintain that presence? Because I've always said this presence creates trust and once we lose that presence, we lose the trust amongst each other.
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Speaker 2
So a lot of people had to put it back together in the post-COVID period. But those you and I, we spent so much time on video with everybody that we maintained it.
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Speaker 1
What is it about presence that creates trust, in your view?
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Speaker 2
Well, the more we see somebody, the more we are attached to them. So it's it's called a parasocial relationship. And what we end up doing is realistically, regardless of, you know, what you know, people need to make you feel good when when they see you or when you see them things. I doubt we need to reciprocate that that positive feeling.
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Speaker 2
But ultimately, the more we see people, the more consistent we believe that interaction is going to be. And that's where that trust is built, is we're depositing in that trust account every time, you know, we see each other as a result, we anticipate how that next, you know, interaction is going to be and therefore the trust grows.
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Speaker 1
I've been watching you and following you on the incident and see you share various videos of lessons. You think there's a connection to that, the value and output of all of you, of sharing your thoughts and you're your your philosophies and the viewers. There's like a there's a relationship being built. Of course you're being seen. I'm curious.
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Speaker 2
Yes. 100%. There is a connection there. You know, the more that you can get in front of people, if people see you every single day, they will. That's I mean, ultimately they're going to be connected to you at their in their head and in their heart. And that's how this whole psychological principle of Parasocial relationship came about is in the 1950s, psychologists looked at how people connected to soap opera stars.
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Speaker 2
So we started watching TV, listening to radio. I say we you and I weren't around then, obviously, but but back in that time, people started listening to the radio and watching TV and getting connected to these different characters, and they fell in love with them. And when you think about it, you know, like, let's take Taylor Swift, for example.
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Speaker 2
She has done an incredible job of building a parasocial relationship with all the Swifties out there where they they see her, they're endeared to her, yet they've never met her in person simply because she is omnipresent to them and they trust her because of that. So it's just it's a different scale that we're all involved in. But I'll tell you what, if you're a leader and you're present even on video or on Instagram or what have you, you're going to build that relationship with the people that you connect with.
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Speaker 2
Whereas if you don't back to COVID, the leaders led the hires head and those that head during that time fell from their companies as leaders. They weren't respected or trusted anymore.
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Speaker 1
And how do you define it in that time?
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Speaker 2
I would just say not being present, you know, where there's a difference between available and present or available and accessible. So, you know, if if you are accessible yet not necessarily available, that's what I always say, always accessible, never available. As a leader, you know, you people can reach out to you and eventually get in touch with you, but ultimately they feel like they are accessing you because they can see and hear you.
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Speaker 2
They're connecting with you emotionally. Right now. You and I just see each other and hear each other on video. Yet we're connecting emotionally and those that listen to watch the video of this, see the clips on social media, things like that. They're listening to you and I connect and they're part of that conversation because ultimately the human brain does not know the difference between seeing somebody and the four corners of this screen here or hearing it in their head between their ears and being in person.
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Speaker 2
Our memory serves the same purpose and says, I was I was part of that conversation.
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Speaker 1
The when when when a when an employee says, you know, to an authority figure, you're too busy or I don't want to bother you, I know how busy or what you think that signifies being available, not accessible if I have it right.
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Speaker 2
Yeah, I think you know, it. It it seems like, well, first of all, people kind of downgrade themselves. They're like, you know, I don't get to see you. You're too busy. Things like that. It's a little bit of, you know, shame on both of us. But ultimately it comes down to, you know, they want to see you more.
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Speaker 2
And I heard this. If I stopped doing video for a period of time and I put out a video pretty much every single day during COVID, if I stopped if I stopped doing video, I would hear from people, Hey, I seen you a lot, but I didn't see you yesterday. So, you know, they had that connection. I have that expectation.
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Speaker 2
If you if you take it away from them for a day or something like that. And I've been doing video once a day for months now as well, putting out product every single or content every single day to help people. They just, they want to connect with each other. We're social human beings are social beings, and this is how they connect.
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Speaker 2
So it's you're fulfilling that in their heart by by just simply being in front of them.
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Speaker 1
We have an audience of content creators, entrepreneurs that if you're on, they're doing content like that or they want to do more right or want to jump in the game. What advice do you have for those listening that are like, Wait, one a day? Okay, how the heck would you start? Let's unpack that a bit.
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Speaker 2
And first of all, you know, let's be clear. The one a day is a couple of minutes a day, and ultimately it comes down to us batch creating a whole bunch of video. So I don't create a video every day. I create ten videos every ten days and it you know, you you come up with those videos, I send it off to be edited very briefly.
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Speaker 2
There's nothing spectacular about it. You know, some sound and and some light editing, maybe some words put in there. And you can do all this on, you know, like cap cut or something like that. A cap cut is a great app to do that. In fact. Tik Tok.
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Speaker 1
Now.
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Speaker 2
Yeah, it's an app on your phone and and you can do that. Just set up your phone and create ten different ideas that are about you that are, you know, something that you would come up with and mean what you're teaching. You know my obviously my thing is start with a win and and the you know personal and business growth and development.
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Speaker 2
So those are the ideas around which I create content. We shoot ten of those and you know, really it takes like half an hour or 45 minutes at the most to shoot ten videos that way. And it's from the heart. We put those out. There's ten days worth of content there and, you know, seven or eight days later you do it ten more, do ten more, and you end up with so many in the can waiting to go out the door at some point and you just keep refilling that.
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Speaker 2
And what that does is, first of all, it makes you better at it. So practice creates perfection here and we want to continue to improve ourselves. So why not practice? Put yourself out there, content creators, and connect with your audience and you'll see your audience start to grow. And here's the important thing, Jay. I've done a ton of business as a result of these things.
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Speaker 2
People trust again who they see present. And if you're there, you don't have to do this cold intro. So you can say, Hey, it's Adam. You know, I see you've been watching somebody's videos. I see you're connected by filling out this email form or what have you. Just wanted to touch base with them. They're like, yeah, I love your stuff.
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Speaker 2
And you've already kind of broken the ice on this trust, so why wouldn't you start creating content?
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Speaker 1
In essence, Is that leveraging the power of social phenomenon on a micro influencer level? I'm not Taylor Swift, so the listeners are like, Yeah.
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Speaker 2
That's exactly what you're doing, is you're leveraging that Parasocial relationship. We don't need to be face to face touching somebody in order to build a relationship. We can build a relationship via video all day long, and the more you do that, the tighter the relationship. And then when you do meet somebody in person, it's hilarious because people give you a hug.
00:11:04:11 - 00:11:29:15
Speaker 2
They're like, I feel like we've known each other for years, yet we've just now met in person. I've had that happen many times. As you're building your brand and building this relationship and you know, I'm on the Culture Matters podcast here, here, here's a reality. You know this build your culture. This is what your culture is about. I, I took over as the CEO of a franchise company about 12 months ago.
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Speaker 2
It's called Port of Subs. It's a sub sandwich company.
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Speaker 1
And wow, congratulations.
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Speaker 2
A lot of. Thank you. We acquired the business. It's an amazing company with incredible people and we've been pushing out video constantly to these people. And I see them in person every several months and they're like, Hey, I watched your videos. I feel like I know you. I feel like, you know, we're next door neighbors or best friends or whatever.
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Speaker 2
It works. It's how we've built the culture in this company around how I think the culture of a business needs to be. Because they hear what I'm saying every day. If you could hear what your boss says every single day, would that affect how you live your life and build your culture and run your effects and things? Absolutely.
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Speaker 2
It's simple. It's just transparency.
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Speaker 1
Churchill want our store.
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Speaker 2
Exactly like that.
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Speaker 1
We talk to every day. I think. I mean, I read that damn lion book. It's like three freakin it's over here somewhere. Anyway, that comes to mind. Churchill on the radio every day. I have a question about the the the why then do I hear constantly at the camera is that an app for the virtual world? Is it enough for the culture?
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Speaker 1
Well, I mean, why are we hearing that? Or at least I am. We got to get everybody back.
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Speaker 2
We got to get people together. Yes. You know, there's nothing beats interpersonal communication. But the thing that's secondary to that is visual and audio. And I don't just mean crappy video, you know. Yes, crappy video is is okay. But the reality is high quality video, high quality audio where the intimacy of somebody's voice between your ears and the sight of them at the same time really makes a difference to people in their lives.
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Speaker 2
If they can hear the soft caring this in your voice, it's the same as somebody you're sitting next to closing their eyes and listening to you. It goes straight to your heart. So sure, video is secondary to being in person, but I'll tell you what, I can touch so many more people via video than I can in person, and that's what it's about.
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Speaker 2
I want to spread my culture. I want to spread my beliefs. I want to spread my message because I want to help people get better with it. And this is the best way to to scale that.
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Speaker 1
When you were last on, we didn't have the book. So what was the inspiration?
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Speaker 2
You know, it's funny because I so I had the podcast start with a win and I got a call from a book production company and they said, Hey, do you want to write a book? I go, Yeah, I'm using you guys as my publisher. And they said, Absolutely. I said, Okay, what what do you want to call it?
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Speaker 2
And they go, Hey, let's start with a win. That's what your podcast is.
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Speaker 1
Wow.
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Speaker 2
So I went through this naming process and things like that. I'm like, They were right. It start with a win. It's got to be because it has all the different components of start with Win. I mean, I live my life based upon a set form of circumstances. I get up at the same time every day I go to the gym, I map out my day, I keep a plan, I work, my plan, I execute, I monitor my my health, my relationships, you know, my businesses, things of that nature.
00:14:48:02 - 00:15:08:20
Speaker 2
And that's what they wanted to talk about. And why do I live that way? So, you know, we went back into I was in the military, like you mentioned, I was in law enforcement. I ran a SWAT team. I built training courses. I did some tech start ups, things like that. And the reality is all of these work off of the same framework.
00:15:08:20 - 00:15:24:20
Speaker 2
And that's kind of what we talked about. And that framework is you've got to be a good leader, you've got to be growing every day, you've got to be re delivering that growth back to the people that you're serving. Because I don't look at that. The people that listen to this as customers. I mean, these are the people that I serve.
00:15:24:21 - 00:15:36:00
Speaker 2
I want to help them be better and then be inspired to make themselves better every single day. So that's ultimately what the book is about, is building yourself better and thus building your business better.
00:15:36:02 - 00:15:55:11
Speaker 1
What a powerful truth of the para social is. If the or the if the institution is following you and saying there's a whole book around this Absolutely. Podcast star with a win. How many days did you do that show before that happened?
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Speaker 2
I couldn't tell you. How many.
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Speaker 1
Was a.
00:15:58:17 - 00:16:04:23
Speaker 2
Year. Yeah, we had a couple of years of Start with a win under the belt before the the publisher called me.
00:16:05:01 - 00:16:08:18
Speaker 1
Was that daily like no, once weekly, once.
00:16:08:18 - 00:16:21:18
Speaker 2
A week and then every other week we would, we do something called the quick win, which is a short, but now we've got shorts coming out pretty much every day as well as the weekly podcast.
00:16:21:20 - 00:16:33:04
Speaker 1
What are you, what would be your advice to someone that's been thinking about starting a podcast but has hesitated or, you know, it just hasn't manifested it, It's doesn't exist. It's just an idea, right?
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Speaker 2
I would say do it. It's not difficult. Podcasting is not a difficult thing to do. I mean, you and I have been doing it for a long time. Jay. And I mean.
00:16:42:19 - 00:16:44:22
Speaker 1
It's we already we believe.
00:16:45:00 - 00:16:50:07
Speaker 2
We we both started someplace. And it it was funny because I hired a.
00:16:50:09 - 00:16:52:08
Speaker 1
Very well eliciting. Are you there?
00:16:52:10 - 00:17:02:10
Speaker 2
Yeah, exactly. It's just you and I talking, buddy. So you start talking to somebody, just one person and you start adding to that and then you learn what.
00:17:02:10 - 00:17:06:17
Speaker 1
You do it. The Parasocial. I love that term. I haven't not heard of it. I'm going to look into it.
00:17:06:19 - 00:17:11:17
Speaker 2
Yeah, it's is a fantastic concept. It is proof of concept for this whole thing. But ultimately.
00:17:11:19 - 00:17:12:10
Speaker 1
But.
00:17:12:12 - 00:17:34:23
Speaker 2
Doing a podcast now is not. It's way easier now than it was five years ago because the technology is built for podcasting. It's specifically exists. It makes it super easy for somebody to podcast. But what I would say is and they can go to my YouTube channel how to sell their I have a video called How to Sound Better on a video or a podcast and go check that out.
00:17:34:23 - 00:17:44:09
Speaker 2
It's I think like 8 to 10 minutes. And essentially we go through lighting, we go to sound, we go through camera and angle and things like that and kind of step, step you up to how I need.
00:17:44:09 - 00:17:45:04
Speaker 1
That.
00:17:45:06 - 00:17:47:17
Speaker 2
Now. I'll send it to you. Jay It's yeah.
00:17:47:17 - 00:17:51:02
Speaker 1
We can coach me next. Finish what your thought is. I got more questions now.
00:17:51:02 - 00:18:20:12
Speaker 2
There we go. But here's the reality. People will watch a bad video, but they won't listen to bad sound. They want good sound. That makes them feel good. It's the sound that makes you feel good. It's the video that validates the sound. So if you think about it, that way, that's why high quality podcasts are so well listened to, because people want to connect with somebody who sounds good, who they can, you know, I want to go see what this person looks like.
00:18:20:12 - 00:18:27:07
Speaker 2
You got to have that available. But ultimately it comes down to you got to sound good.
00:18:27:09 - 00:18:41:21
Speaker 1
How can you you know, that's Adam Contos CEO, executive coach. You're looking at my setup, laid it on me. What am I need to do better? How can I show up better?
00:18:41:22 - 00:18:43:15
Speaker 2
All right. Well.
00:18:43:17 - 00:18:45:03
Speaker 1
You know, my personal.
00:18:45:07 - 00:18:49:19
Speaker 2
I'll take you through the steps here. The first one. Yeah. I mean, as I see.
00:18:49:19 - 00:18:54:15
Speaker 1
I know it's not, you know, that's my projection again. Okay.
00:18:54:20 - 00:19:01:14
Speaker 2
All right. Well, the first one is your camera angle. You want to be looking straight at the camera, Okay? I'm not. You know, you're looking for The hell am I?
00:19:01:14 - 00:19:01:22
Speaker 1
Look at.
00:19:01:23 - 00:19:03:00
Speaker 2
You're kind of looking down a little.
00:19:03:00 - 00:19:05:06
Speaker 1
Bit.
00:19:05:08 - 00:19:07:18
Speaker 2
I could see the ceiling behind you, buddy. You look like you're.
00:19:07:19 - 00:19:11:04
Speaker 1
I should have figured this out. 268 is going to be.
00:19:11:07 - 00:19:15:21
Speaker 2
You look like you're about 12 feet tall, but.
00:19:15:23 - 00:19:22:15
Speaker 1
I recorded 11 since the 2nd of January. You should at all call me on this second. That's what I do. But people, few people.
00:19:22:15 - 00:19:24:11
Speaker 2
Will forgive you if they know you're working on it.
00:19:24:13 - 00:19:31:04
Speaker 1
I want them to see me fail, you know, like, there you go. You tell somebody I had a good one, so.
00:19:31:04 - 00:19:34:13
Speaker 2
All right, so your camera angle, raise your camera up to be eye level.
00:19:34:15 - 00:19:37:07
Speaker 1
And that is that moment.
00:19:37:08 - 00:19:45:06
Speaker 2
Now it's looking up even more like this. You got to lift it up so that it's looking straight, too. I got to like like put it on a book. There you go.
00:19:45:08 - 00:19:47:21
Speaker 1
Look at that. Let me wait. So.
00:19:47:23 - 00:19:57:12
Speaker 2
You know, it's interesting. Is your microphone actually works better on your MacBook or whatever computer you are? If it's right at mouth level. He's got a stack of books here.
00:19:57:14 - 00:20:09:05
Speaker 1
Yeah, We got Adam Smith. You read a lot of this? Yeah. Ogilvy Yeah. The podcast guest grandfather Ulysses. Margin of safety is a good one for the investors.
00:20:09:07 - 00:20:14:01
Speaker 2
I got a question for you. Have you read have you read Essentialism yet?
00:20:14:03 - 00:20:17:18
Speaker 1
I've listened to some of it. Okay. We've got Miguel and Greg.
00:20:17:18 - 00:20:18:18
Speaker 2
Yeah. Greg McCown.
00:20:18:18 - 00:20:23:07
Speaker 1
Yeah, there you go. Great. I've heard great things about it. Yeah, I'm with the intro.
00:20:23:09 - 00:20:28:08
Speaker 2
That's the latest one that I'm in right now. It's the disciplined pursuit of doing less.
00:20:28:10 - 00:20:31:23
Speaker 1
The discipline or let's get some. Kirkegaard Okay.
00:20:32:01 - 00:20:33:04
Speaker 2
All right. Let's let's set this.
00:20:33:08 - 00:20:34:13
Speaker 1
This is too high.
00:20:34:13 - 00:20:45:11
Speaker 2
Yeah, let's wait. Let's see. that looks great. That looks great. That look that better. That's way better. You actually sound better now because you don't have an echo off your desk.
00:20:45:13 - 00:20:51:02
Speaker 1
This is going to make a serious difference. I believe in everything. Yeah.
00:20:51:02 - 00:21:00:18
Speaker 2
So. Okay, so this is the first step is to raise up your your camera. So it's it's eye level. I mean, you actually look like I'm looking across the table to you right now instead of.
00:21:00:18 - 00:21:22:22
Speaker 1
Can you believe that I don't got a psychological question for you. What could be the reason? No one's told me this up to this point, roughly, if I think about it, you know, you're somewhere around 460 or so hardcore. I mean, some of them are my monologues, but the lion's share podcasts, right, with guests.
00:21:22:22 - 00:21:23:15
Speaker 2
Right.
00:21:23:17 - 00:21:33:04
Speaker 1
And by the way, 20 or 30 recurring guests like friends come out all the time. You know, contemporaries. What what can lead to Nobody telling me this.
00:21:33:06 - 00:21:35:19
Speaker 2
I have no idea. I mean, here's the funny.
00:21:35:19 - 00:21:37:08
Speaker 1
Part of this, I guess, like is.
00:21:37:10 - 00:21:57:12
Speaker 2
Yeah, so like my last producer branding company, fantastic guy. He's the one who taught me how to podcast. He he looked at every time we would have a guest on, he'd be like, okay, we're going to fix your camera. And so he would he would make those adjustments with the camera, raise it up, pull the screen down a little bit.
00:21:57:12 - 00:22:20:08
Speaker 2
So you're looking straight on. And the reason a lot of people don't do this is very few use a stand to lift their camera up. You know, you've got the professional podcasters a lot of times also you will see people that, you know, use a two camera shoot or something like that. In fact, my I have a videographer here, media producer here, and he was just walking around with a handheld, taking some handheld shots of me talking.
00:22:20:10 - 00:22:38:16
Speaker 2
But ultimately it comes down to how do you want to look at somebody when you're talking to him? Do you want him standing above you where you're like looking up at them? No, you don't. So it it's a factor. First of all, of leadership, you don't want to be looking down on your employees when you're zooming with them.
00:22:38:18 - 00:22:55:18
Speaker 2
So it it creates a culture of, okay, how do I feel when I'm talking to this person? If you're if you're looking straight across to them, it's a little more comforting because we're on the same level, if you will, you know, to to kind of put a quote to it. You've got to be on the same level as the people that you're speaking with.
00:22:55:20 - 00:23:17:00
Speaker 2
You don't want to be talking down to anybody that's just condescending. It's not the right culture that you want to create within your organization. So this is the first step is just to raise up your camera. The second one would be at a microphone because again, we like that intimate crackle of somebody's voice instead of the echo of the room or a muffled sound.
00:23:17:01 - 00:23:30:13
Speaker 2
And as you get further away from your computer and sometimes people have their computer, you know, at least arm's length away, the sound gets a little worse than it typically. I just got the zoom thumbs up. I put my hand out. That's cool.
00:23:30:14 - 00:23:32:06
Speaker 1
Yeah, I saw that.
00:23:32:08 - 00:23:53:21
Speaker 2
But ultimately, a and microphones don't have to be expensive. They can get a usb-c microphone for, you know, 50 to 100 bucks, plug it in or you can go high quality. This is a couple thousand dollar microphone I'm talking to you on that goes into a mixer and and are editing equipment but it doesn't have to be a super expensive microphone.
00:23:53:23 - 00:24:15:19
Speaker 2
You know the also you see a lot of people who do a lot of conference calls. They have that little boom microphone on a headset. You kind of sound like a a little bit of a telemarketer that way or like you're in the drive through. I'm not a fan of that. It's a it's a strong microphone. I would say just, you know, a 50 or 100 or, you know, Usb-c microphone does a great job of collecting good sound.
00:24:16:00 - 00:24:26:20
Speaker 2
And if you do have echo, it's simple. I can't see your desk right now. J So you could simply put a pillow on the desk in front of you, and that's going to absorb a lot of the echo.
00:24:26:22 - 00:24:29:05
Speaker 1
yeah, it's a hardwood. It's. Yeah.
00:24:29:07 - 00:24:38:16
Speaker 2
So our sound bounces off, our voices bounce off of hard surfaces. And when you don't have a hard surface for that to bounce off of, you put a little sound treatment.
00:24:38:16 - 00:24:41:02
Speaker 1
Down, hardwood, hardwood flooring.
00:24:41:02 - 00:25:08:13
Speaker 2
And yeah, it's because this is a carpeted room. We have drapes hanging down all over the place that eliminate echo in this room. So you can, you can kind of touch it up that way. People want to hear that you care and when you have a more a more effective microphone, you can use a softer voice that is less, I guess, less aggressive in how you're talking to people.
00:25:08:15 - 00:25:30:03
Speaker 2
So you can hear how I can soften my voice a little bit, how I can slow it down, how you can lower it in order to accentuate my key points. That adds to how well people remember what you're saying because it makes them feel differently. You're not preaching to somebody, you're not lecturing them. You're actually having a great intimate conversation with them.
00:25:30:05 - 00:25:38:00
Speaker 1
So there could be a slight. Well, yeah, a subconscious.
00:25:38:02 - 00:25:38:15
Speaker 2
Totally.
00:25:38:18 - 00:25:46:11
Speaker 1
How the subconscious of the counterpart hates being articulated because this is through a different medium, right? We're not in person.
00:25:46:14 - 00:25:47:05
Speaker 2
Right.
00:25:47:07 - 00:25:56:09
Speaker 1
Through the medium of attack. And so these subtleties increase or decrease, deconstruct to have conflict or constructive conflict, correct?
00:25:56:15 - 00:26:17:07
Speaker 2
Yeah. You don't have to be overbearing, over-the-top things like that. I mean, it's what happens when you're overbearing over the top, loud, aggressive people's blood pressure goes up. They go and do this survival mechanism, fight or flight, and they feel intimidated by what you're saying. And they won't remember what you say, but they will remember how you made them feel.
00:26:17:09 - 00:26:19:04
Speaker 1
And the tech has an impact on that.
00:26:19:04 - 00:26:20:11
Speaker 2
100%.
00:26:20:13 - 00:26:21:10
Speaker 1
Or what have you.
00:26:21:13 - 00:26:23:05
Speaker 2
Yes.
00:26:23:07 - 00:26:27:17
Speaker 1
Great. So what else? I mean, any anything else before we go into.
00:26:27:18 - 00:26:47:18
Speaker 2
So so to Mike on two more quick tips here. Let's talk about lighting real quick. So you have pretty good lighting there. I can see your face pretty clear. The back of the room does kind of blend in, blend together because it's not well-lit. You can see I know a lot of people are listening to this, but ultimately you want to have some good key lighting.
00:26:47:18 - 00:26:59:00
Speaker 2
So you want to have lighting in the front, maybe a little bit overhead or, you know, just just be lit dramatically. I'm kind of lit dramatically, just like we have a large light. There you go. Yeah. You got that?
00:26:59:05 - 00:27:00:17
Speaker 1
This thing. I have this ring.
00:27:00:17 - 00:27:12:09
Speaker 2
Yeah, light ring. Those are those work pretty good. And so, I mean, you've you've actually taken some steps to light yourself, so that's fantastic. Where a lot of people the if your lighting.
00:27:12:12 - 00:27:14:04
Speaker 1
Are better, whether they're Yeah.
00:27:14:04 - 00:27:15:16
Speaker 2
That actually looks pretty good right there.
00:27:15:17 - 00:27:16:17
Speaker 1
Moved that a little bit.
00:27:16:20 - 00:27:22:15
Speaker 2
Yeah that's pretty good It's you have even lighting in your face. I've got, I've dramatic lighting I have a big soft box.
00:27:22:15 - 00:27:27:05
Speaker 1
It really looks great. Thank you. If it did it, I probably probably would be having this conversation.
00:27:27:09 - 00:27:43:12
Speaker 2
there you go. Yeah. And then. Then we have some accent lights in the back here, and then I have what's called a hair light, which there's a light that's bouncing off the back of my head. Right, right up here, actually, right up that way, that that is kind of helping to light up the situation and push me away from the background.
00:27:43:14 - 00:28:00:05
Speaker 2
So if you if you don't have any lighting in the background, see these two lamps behind me? Yeah. Those push me away from the background as well. So if you lit up a couple of little things on your bookshelf behind you, it would actually push you towards the camera and, and it would clarify that shot of you a little bit more.
00:28:00:05 - 00:28:11:19
Speaker 2
So front lighting and back lighting, just kind of play with that a little bit. You got a good front lighting. I would throw a small you could do like a blue light or red light or just a different color or something like that little accent light on that