The Estherpreneur

In this episode of The Estherpreneur Podcast, I challenge a quiet narrative many Christian entrepreneurs carry—that faith and excellence somehow live in different worlds.

They don’t. We serve an excellent God. And if we are His representatives in business, mediocrity is not humility—it’s misalignment.

Your business should reflect your values, your leadership, and ultimately, your stewardship.

In this conversation, I unpack what it actually means to operate with an excellent spirit. If you’ve been feeling stuck, overlooked, or inconsistent in your business, this episode will show you where excellence—not effort—is the missing link! 

The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next.

Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment.

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During this focused session, we'll examine:
✅ Your current sales structure
✅ Strategic adjustments to increase conversions
✅ How to align your systems with your God-given assignment

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👉 ednaharding.com
  • (00:00) - Kingdom CEOs: Spirit of Excellence
  • (05:42) - "Faith-Driven Business Pivot"
  • (08:24) - "Clarity Drives Excellence"
  • (10:31) - "Building Trust Through Delivery"
  • (15:05) - "Systems-Driven Success Strategies"
  • (18:55) - "Systems Create Business Excellence"
  • (24:37) - "Feelings Shape Connections"
  • (26:39) - "Continuous Learning Fuels Growth"
  • (29:59) - "Excellence Reflects God-Honoring Work"
  • (32:42) - "Be Authentically You for God"

What is The Estherpreneur?

Your business problem may not be a business problem.

The Estherpreneur Podcast examines what most business conversations miss: the condition of the builder behind the business.

Hosted by Edna Harding, Christ-Centered Business Architect and CEO of Favor & Wealth, this show helps founders identify what is actually limiting growth—strategy, structure, sales, leadership, capacity, identity, stewardship, or spiritual misalignment.

We question business advice that produces growth without wisdom, visibility without capacity, revenue without stewardship, and success at the expense of the person carrying it.

Expect biblical truth, practical business strategy, uncomfortable questions, and conversations about sales, money, leadership, spiritual warfare, emotional maturity, and building in obedience to God.

Because sometimes you don't need another strategy.

You need to identify what is actually out of order.

“By wisdom a house is built, and through understanding it is established.” — Proverbs 24:3

Estherpreneur.com | FavorandWealth.com | EsthersOil.org

Edna Harding [00:00:03]:
Welcome to Estherpreneur, a podcast for entrepreneurs and leaders doing business and life God's way. Each week we discuss biblical and practical tips to improve your mind, business, spirit, relationships, and finances. Listen along as I speak with special guests on how to thrive in all aspects of life. Hi, I'm Edna. Like many of you, I wear many hats. I'm a military wife, mother, author, certified John Maxwell business and executive coach, trainer, and founder of Favor and Wealth, where we help the good guys win. So tune in as we bring on the light. Well, hello everyone, thank you for tuning in for another episode of the Estherpreneur Podcast.

Edna Harding [00:00:51]:
My name is Edna Harding, and I just wanted to welcome you guys this week episode, because this week, today, we are going to talk about the spirit of excellence in business. And specifically, we're gonna talk about the 7 marks of kingdom-minded CEOs. So if you're new here, in this podcast we talk about business and life God's way, where we bridge timeless wisdom and timely methods. And so if this is something that's intriguing to you, you're in the right place. For those of you guys tuning in from all over the world, Welcome back, my friends. Thank you guys for your support. Again, if there's any topic or any question you may have, feel free to go to my website and message me like you guys are, and I'll be able to use those as ideas for potential episodes because I definitely believe that God's people can learn so much from the Bible when it comes to business. But also, if you bridge that with practical things, it's truly going to move the needle forward for you.

Edna Harding [00:01:54]:
So Welcome, welcome, welcome. All right, so again, we're going to talk about the spirit of excellence because let's just say, my friends, that we know we serve an excellent God. Okay, I know it— when, when people think of Christianity, people think broke, people think, you know, I don't know, suffering. They think all these things. And yeah, that's part of the walk, but we serve a God of excellence. We serve a God who's so creative that created all the trees in the world, all the different animals, all the flowers and the bee. I mean, just think of just nature, like how magnificent is our God. And some of the things that we see just in nature is just so breathtaking, right? There's no way an artist can create those things.

Edna Harding [00:02:39]:
Like, if we stop limiting God to what we see with our natural eyes and what we feel in our emotions, where we could start seeing ourselves from a, from the perspective of we are the children of the Most High God. And, and one thing about God, if you look throughout scriptures, is he is, he is excellent. He is an excellent God. And so we're going to talk about how do we instill that spirit of excellence in our day-to-day work when it comes to business. All right, so the first thing I want to talk about is vision. Okay, God gives us excellence and vision. One thing that separates us, those who are called to a specific assignment or to a specific business that serves that assignment, is we can operate with a clarity of assignment. We know exactly who God is calling us to serve, and we know why he's calling us to serve that, and he's equipped us also to serve those folks.

Edna Harding [00:03:43]:
So we're not scattered. We're not like, okay, well, one day I'm going to focus on these guys, and next day I'm going to focus on these guys. And although sometimes, yes, the Lord changes our based on the seasons that we're in, a season of life that is, God is very specific. He tells you exactly who to go after. And what I love about God is he'll tell you, okay, who are you serving? Like, this is the people you're going to serve, this is the problem you're going to solve, and this is a transformation you're going to deliver, right? So I went through a period where I was only serving corporations. So in the beginning of my career, I served mostly corporations, bigger companies. I did a lot of sales training, leadership training, and I did some sort of like sales consulting, like how, like as far as new products and new ideas for corporations. But most of them were just training their team.

Edna Harding [00:04:40]:
Okay. And then I switched to one-to-one. And that's when I was working with, I guess, small, like those in a multimillion-dollar range in Houston, where they had a business-to-business service, um, and they needed help, um, with their sales and marketing, um, I guess, campaigns and, and just how to grow their, how to like streamline their sales and marketing outreaches. And then, um, and then from that point, I, uh, started, uh, helping churches. I remember I worked with, with this one church to help with their marketing. Um, and then, and then life happened, right? And then that's when I got scammed and I had to start over from scratch. And unfortunately, a lot of those bigger, um, those bigger ticket clients like the corporations, they like to be wined and dined and they, they like all the fancy things. And at that point, I didn't have the resources to wine and dine and take them to these fancy restaurants and, and do all these things.

Edna Harding [00:05:42]:
And so I had to pivot and I pivoted to a more, I guess, ministry phase, if that makes sense, where I worked with a lot of struggling individuals from homeless people, inmates, people who had very limited funds, and just really just helped the churches, right? I know I volunteered my gifts. I started growth groups and churches and really helped people for free with their businesses. I did get some clients out of that, some paying clients, so I'm thankful for that. However, I had to transition from out of that to actually working with clients again outside of the church and who are more in like the small, small business phase, right? Those who are trying to make their first million, for example. And so I say all this to say that God tells you who to serve. He tells you what to serve them with. He gives you a problem to solve and then also how to deliver that transformation. So he was very clear on his instructions on what he wanted me to do and how I'm going to do it, right? So now this year, in this particular season of my life, he's telling me, okay, I need to work with— I need to find businesses like more of the intellects, right? Those who are really smart, know their stuff, but they're not really good about the creative side, or they don't know how to socialize and they don't know how to break in doors, like authentically, right? A lot of people, what I found is they tend to use their experience, but in reality, your experience isn't going to sell.

Edna Harding [00:07:23]:
People do business with people that are like them. They do business with people that they enjoy working with. It's not just about experience. Experience is one thing, but it's also, can you— do they enjoy working with you based on their interaction with you? So you have to learn how to connect with individuals. On a personal level, not just an intellectual or experience level. And that's what a lot of people struggle with, is not just connecting with them in person, but also connecting with them via phone, via email, via content, via newsletter, via, you know, digital outreach, like those type of stuff. Okay, but the Lord showed me like who he's calling me this year, right? And so I have to pivot It's still the same program, still the same offers, it's just my language and communication has to pivot to that type of audience. The point is, when the vision is clear, you can make— God will make it plain for you, and you can make it plain for yourself, because excellence begins with clarity of vision.

Edna Harding [00:08:24]:
If you're not clear who you're called to, who you're serving, what product you're selling to serve the problem well, your confusion, it's going to produce mediocre messaging, mediocre results, mediocre output, right? And what I just to, just to make a point, when I shift my conversations, because remember I went, I worked with struggling businesses for a long time, I started focusing more on, okay, you have a few clients, and it's taking up a lot of your time. So now let's focus on creating a higher ticket item so that you could target only a few clients, like, like meaning like 1 or 2 clients versus a lot of clients. And you're, you're trading, um, you're not putting in that much time, but you're still generating a high income, right? Because now what I found is a lot of people don't want to work that much, but they still want to get paid high. But in order for you to do that, you have to change your audience. Right? And so that, that clarity of my, my ability to articulate that was able to help me close, you know, my recent— my last client was because I was very clear, hey, this is your problem, this is what I can do to solve that problem, this is systems that I have in place, and, um, and I can do it. And I, I was able to articulate that in a way that intellects can handle it like intellects cannot handle it, but can receive it. And, and I was able to close it. Okay, so excellence in vision.

Edna Harding [00:10:03]:
The second excellence that you need to operate in is integrity, which we know this, okay? Because integrity is basically the foundation of kingdom business. What I mean by that is you never want to overpromise something you can't deliver. Me, for example, I love to underpromise. I love to say, let's shoot for the minimum. At the minimum, you'll get this. Okay. Yeah, can I— have I seen higher results? Yes, absolutely. But I'm not going to promise that.

Edna Harding [00:10:31]:
I'm going to tell them real tangible results that's still higher than what they're currently at right now. And then the goal is to exceed those goals, right? Exceed those things. And, um, what I love about this is it really helps you, like, put things into perspective and make you think, okay, will I be able to honor this commitment? Will I be able to communicate honestly? Will I be able to deliver what I promise, right? Because when you not only promise something, but you're able to deliver that promise and you execute, that builds trust, and it then also builds your reputation, right? So for example, even though I haven't worked with a lot of clients here in Huntsville per se locally, I built a reputation in this space, um, for like, okay, she does quality work, right? She doesn't— and even though they might not need my services because a lot of these individuals are independent sales rep for a company, right? And they already have an established marketing presence. They already have an established name, right? They're established company name. That's not my audience, right? My audience are people who are smaller, who are like the little guys competing with the bigger guys, and they want to break in those doors. And they don't have the brand name. They don't have the recognition, right? But the point is, Even though, um, I have a different audience because of the quality of work that I've done, because they've seen my interaction with other folks, they, they talked with me, had conversations with me, my character, like who I am as a person and my reputation as a business is still intact, right? Okay. So you need to have always say, always do what you say, number one.

Edna Harding [00:12:19]:
And that also starts at That also starts at home. So one of the things that I've tried my best— I don't always do it— but when I tell my children something, I do my best to keep that promise. Because if you can't keep the little promises you have at home, if you say you're going to do something and you're not going to do it at home— obviously I'm not perfect and I make mistakes— what makes you think you're able to do that in business? So start at home. Make sure you do what you say at home. And then it will also flow into your business. I can't tell you how many people say, yeah, I'll send you that link, or I'll send you that contact, or I'll send you, you know, this, or I'll connect you with these people, and they never do it. And I remember those things because for me, I'm a person, like, I honor my word. If I say I'm going to do something, I'm going to do it.

Edna Harding [00:13:06]:
So when other people, let's say other business owners or other businesses or other network people, say, okay, I'm going to connect you to these people and they never do, or I'm going to send you this and they never do, That is like a red flag for me because if you can't keep the little promises, the little things you say you're going to do, what makes me think that you're going to deliver on the bigger promises, right? All right. The third thing you need to have excellence in. So the first one was vision. The second thing is integrity. The third thing now is systems. God is a God of order. In fact, businesses that grow must operate with systems. So examples of these could be client onboarding systems, financial tracking systems, marketing systems, delivery systems.

Edna Harding [00:13:49]:
Delivery processes. All of these things are systems that you need to have in place in order for you to have a sustainable growing business. So for me, I have a client onboarding systems for my group program, my, my students. I have an onboarding system for my one-on-one clients, and I have, and I also have a one-on-one onboarding systems for corporations, right? So I have this already in place, even though, and even for my speaking engagements, right? All these systems are already built, made, ready to go, automated so that when I get a new client, I'm not like trying to figure it out. It's always the same system. It's already been built. So it's just a, it's just a, it's just a flip of a switch. If I generate a speaking engagement, if I, if I have another corporate client, everything is ready to go.

Edna Harding [00:14:37]:
My training is done. My, all my, my workbooks are all done. You know, my nurturing sequence are all done. My flyers are all done. My brochures are all done. Everything I need to deliver the products or deliver the service or deliver the tangible outcome, it has already been made. Okay, even though I'm in a different season right now. But why is that important? Because a lot of people, what you'll find is life happens.

Edna Harding [00:15:05]:
And when they get back in the horse, like riding the horse, they get back in the game. Because they haven't had any systems in place, they, you know, they have to start from scratch. I gotta remember, okay, what did I do again 5 years ago, 6 years ago? One thing about me, because I'm so project and systems driven and I'm very analytical for a creative, I have every, like, I have a lot of documentation, a lot of like SOPs in place. I have a lot of, um, um, project, like plans. I call them project plans that basically plans in place specifically for different types of personality types, different types of businesses from restaurants to construction companies to, um, who else did I work with? Like, um, IT firms to oil and gas companies to logistics companies, right? Even though, um, you know, those are all different types of businesses and I did a lot of market research, what works and all those things. I have those segmented, right? I have a, I have a, uh, I guess what I call it an organization system that keeps track of different plans that work for different types of clients so that if I run into that client again, I'm not starting from scratch. Now, what's the difference between that and going to AI? Because I know there are people here, it's like, well, I'm just going to go to AI and depend on it. The problem with AI is AI doesn't do any creative thinking for you.

Edna Harding [00:16:26]:
What AI does is just repeats whatever is already in the system. So that's where divine intelligence comes in, right? If you really know your stuff, And the good thing, because of the nature of my experience, is I've been able to work with all types of industries, have sold different types of, of products and services throughout my career, and also have worked with businesses and individuals who sold different types of products and services. And I, I can translate those things into their specific world just because of the various exposure I've had with working with all the different clientele and just traveling all over the world to visit all these different clients. You cannot, you cannot replace that with AI, right? AI can give you knowledge, right? Yes. But wisdom and discernment comes in where, okay, you have the knowledge, you have the information, but how do you apply this to their world, right? And that comes in order for you to apply that knowledge and artificial intelligence into their world, you need to have what I call emotional intelligence, EQ, right? Not just IQ, but EQ. Understanding the individuals that you're coaching, consulting, like their personality types, who their customers are, what their weaknesses are, what their strengths are. Like AI cannot read that. They cannot read the people part.

Edna Harding [00:17:51]:
They cannot read people. They can read data, but they can't read people. And that's where I love about um, the Bible is— the Bible can read people, right? The Bible can speak to people in a way where it also— it's applicable to the intelligent, it's applicable to the rugged, you know, the good old boy guy, it's applicable to the religious folks, it's applicable to women, it's applicable to children, it's applicable to everybody. And that's what I've learned. If you're going to create a business and if you wanted scale and you want to be sustainable, you have to have messaging that relates to different demographics, different, different types of individuals, um, same promise, same offer, but can cater to the different audiences because not everyone thinks the same thing. Not everyone comes from the same background. Not everyone looks at a problem the same way. And why am I saying all of this? I have systems for every major personality type.

Edna Harding [00:18:55]:
I literally have systems for 16 personality types, 16, based on the DISC personality type and BTI. But why, why am I saying this? Those systems, because I have those systems in place for all these different individuals, all these different companies, it makes my life easier. I can take on any client regardless of their size because I've worked Even though I haven't done consulting for these, you know, €4 billion companies, I've worked in those segments and I was responsible for growing businesses in that growing like a business segment or growing a new product or go introduce a new product or growing revenue for a certain region like EMEA, like Europe, right? Or Asia or South America or anything. I've worked in those environments. So, but it comes down to what systems, having systems in place that can serve your audience well, regardless of who they are, regardless of their background, regardless of their experience, regardless, like, do you have systems in place? This is where I call excellence. This is what I call excellence because excellence removes unnecessary chaos. And I base it off the scripture where in 1 Corinthians 14:40, it says, let all things be done decently and in order, right? That, that is, that is something that I excel in, is creating structure and order in business. All right.

Edna Harding [00:20:32]:
All right. So that was number 3. Oh my goodness. That took a little bit longer to explain, but hopefully that was helpful. All right. Number 4, excellence in stewardship. Okay. Everyone, everyone and everything in our business belongs to God.

Edna Harding [00:20:45]:
So we are stewards. 1 Peter 4:10 says that each of you should whatever, should use whatever gift you you have received to serve others as faithful stewards of God's grace. This means you have to steward the money well, but also your time well, your talent well, your opportunities well, and your influence. All these things are gifts from God, right? So we're thinking— when we think of gift, don't just think like from like, okay, God gave me a car, God gave me a house, but consider your talent, your gifts, the thing that God gave you as your natural, like, gifts, like things that— your strengths— that is a gift from God. And if you're not utilizing that gift, you're not managing your resource wisely. Would you hear the Father say, well done, my good and faithful servant? No. So what I found is when you identify the areas that is your gift. Like, for me, I'm gifted at my creative thinking.

Edna Harding [00:21:49]:
Like, I, I love to solve problems. I love to be creative thinking. Okay, I'm not good at like things that requires manual labor, like building stuff, um, or, um, uh, growing plants. I know my weaknesses. I know the area that is not my lane, and I don't focus on the things that are not in my lane. I focus on the things that are in my lane, right? And so I say all this to say, like, once you start operating in excellence and stewardship based on what God is entrusting you to steward, then this is when God is going to give you more things to steward because you're taking care of the things that are what God told you to take care of, and you're doing it well. Right? So first one, vision. Second is integrity.

Edna Harding [00:22:44]:
Third is system. Fourth is stewardship. Are you stewarding all the gifts he's given you? That includes your family, that includes your sleep, that includes your health, that includes, um, uh, I don't know, uh, your books. It doesn't matter. Every little thing that we have is God's gift. And that's what I— that's how I'm able to stay grateful Um, not always, but a lot of times I have to be reminded, okay, like this computer, even though sometimes I get frustrated at my laptop because sometimes I'm like, oh my gosh, it's going so slow because I have too much in there. I'm like, thank you God for this computer. Thank you God for, you know, um, uh, this pen that just ran out of ink.

Edna Harding [00:23:25]:
Like, like sometimes I get frustrated over the little things, but I have to remind myself every little thing that I have is a gift from God. And it put things— it really puts things into perspective. And that instead of getting frustrated, you're thankful for the things that you have. And even if like, even like the little things that doesn't cost that much, I'm like, okay, I value it so much. I'm like, oh my gosh, this is so great. At least I have like 7 highlighters versus none. Like those little things make a difference, right? Stewardship. All right.

Edna Harding [00:23:54]:
Number 5, excellence in client experience. Okay. People should experience care. They should experience professionalism and they should experience clarity when they work with us. And this could look like responding promptly. This could look like honoring client time. This could look like delivering high-quality work, right? This could look like creating smooth processes, right? Clients should feel valued and respected. And when people feel valued, when they feel like, oh my gosh, like so-and-so sees me, right? Then guess what, my friends? They will, they will remember that.

Edna Harding [00:24:37]:
People remember how you make them feel. They really do. And I know that sounds so cliché, but they do. If hanging with you, they feel happy, they feel joyful, they'll feel excited, they feel motivated, they're going to want to hang out with you again. But if you're with them and you're like Debbie Downer and, you know, you're, you're mean and you're not You don't, they don't have a good conversation with you and things like that. They're not going to want to work with you for one, and they're not going to want to hang out with you again. So you want to ensure that every experience, whether if it's an internal client or an external client or a potential prospect, potential client, you make sure it's a good experience for them, right? Treat them as if they're already paying you a million bucks before they paid you a million bucks. That's my That's my thing.

Edna Harding [00:25:32]:
I always make— I always make— I try my best to make people feel like they're important and they're the most important person to me at that time, right? So what does that mean? Well, I put my phone away, right? I give eye contact. I'm attentive to what they're saying. Like, when people feel like they're important, they will remember that. They will remember that, and they're going to want to hang out with you again, or you're going to think of you and things of that sort. So to me, it's a compliment when I meet someone for the first time, like, oh my gosh, she's like— and like, hey, can we do this again? Can we hang out again? That means it's showing that, okay, I gave them a good experience, not just because I'm selling them anything, but because, you know, just being in my presence they enjoy being in my presence, and I enjoy being in their presence. The people that I hang with more than once are people that I enjoy being in their experience— their presence. So it's the same thing. Okay, all right, number 6: excellence and growth.

Edna Harding [00:26:39]:
So kingdom entrepreneurs are lifelong learners, okay? They study their industry, they develop their leadership skills, they refine their craft, and they're always seeking wisdom. Which is why I always tell people, if you have a coach and they don't have a coach, well, my friends, you got to be careful. Okay? Because if they're, if they don't, if they're coaching you and they don't believe in being coached, then there is a bottleneck right there, right? You want to learn from people who are still learning, right? So for me, I'm always reading books. I'm always like, um, so I'm part, I'm still part of this mastermind. And I, every time I do come on and I listen to like the next greatest thing, right? I don't learn all of it, but just one new thing to help my business and to help my clients, right? I'm still part of the Maxwell Leadership Certification Program, like the mentorship team, right? And so I hop on there. I listen to, I don't know, some sort of leadership training, some sort of speaking training, not training, sorry, coaching. And so I have access to all of this, even though I have content galore and have so much wisdom already in my hands and in my head. I try not to overwhelm myself with the extra stuff, but I still do that even on a weekly basis, right? On a daily basis, I try to learn something new, just one thing new.

Edna Harding [00:28:00]:
Okay. The scripture of Proverbs 1:5 says, let the wise listen and add to their learning because excellence requires continuous improvement. All right. And the last but not least thing that you need to be excellent in is representation. Okay. Ultimately, our business represents God. So we are ambassadors. What that means is, if, for example, if you look at 2 Corinthians 5:20, we are therefore Christ's ambassadors.

Edna Harding [00:28:28]:
Our businesses should reflect integrity. It should reflect wisdom. It should reflect order. It should reflect generosity. It should reflect excellence. It should reflect results, right? It should reflect God's love, God's mercy. Everything we are should represent God. And obviously we're not perfect and we make mistakes, but when people encounter us, they should experience something completely different from our competition or from our peers, right? And like I always say in this, for example, I always say this to my children, right? When they look all bummy, I tell them, no, fix your hair, change your clothes, because why? They're a reflection of me.

Edna Harding [00:29:08]:
They were— they're reflection of your— of their parents. And it's the same thing for us. We're children of God. When we look all bummy and homey and this and that, and we don't present ourselves well, like, we're representing God. If we're saying we're believers and we were like— look like a bunch of homeless people, right? And we don't— we don't represent him well as far as the way we talk, the way we carry ourselves, our confidence and things like that, that does not make God look good. It makes him look bad. He makes him look like a bad father. So always represent yourself in excellence and ask yourself, am I— do I look, do I talk, do— but does my business represent God's kingdom? Does it, does it make a good reflection of Jesus who is the King of Kings and the Lord of Lords? All right, okay.

Edna Harding [00:29:59]:
Now remember, my friends, excellence is not about perfection. It's about honoring God with what we have been entrusted with. Because when we operate with an excellent spirit, what happens? Our work improves, number one. Our reputation strengthens, number two, right? Because now, okay, not only— even— thank you, Holy Spirit— even if people don't work with you, they still respect you. Right? So let's face it, there are people I know, like, in this, like, in the chamber and in this network, local events, they know that I do Bible-based business growth, and they're not all Christians, okay? And they, you know, maybe they cuss, they did, they do, and they just know I'm not their cup of tea. However, to me, it's a, it's a, um, what do you call it, a, uh, uh, not a not an applause— what's that word? It's a compliment. When they find Christians and they send them to you, it's like, hey, you should work with Edna Harding, she's a Christian too. Okay, so what does that mean? Like, the reputation— even though I'm not their cup of tea, they still respect my work and they're sending people who are likely my audience because, okay, I would never hire her just because of our values are different, or because the way, you know, I don't want to hear about God, I don't want to hear about scriptures, But if I run into people who need her service and who are value-aligned with her, I'm going to send them to her.

Edna Harding [00:31:27]:
That to me means, okay, I'm building a good reputation, okay? Because they know my brand, they know who I am, they know who I serve, and they know my, my delivery. Okay? And then also when you operate in excellence spirit, yeah, your work improves. Again, we talked about reputation. The third thing is your influence. It expands. Right? People are starting to look at you and say, okay, when you think Bible, think Edna. And I know people are like, that's so weird. I know, but I've always been that way.

Edna Harding [00:31:56]:
Even when I was working in corporate America, in fact, they would not cuss around me in corporate. They would— every time when there's food or something, they always ask me to open up in prayer. Um, when someone needs— like, when someone's going through stuff, they're like, you need to talk to Edna. So this is not something like I'm just doing it from a branding standpoint or pretending to be something. This is something I did even when I was working in corporate. And any past boss, any past coworker, anybody that have known me, even since I was 19 or 20, 21, 22, when I started working corporate, I've always been about God in the marketplace. So when I go into the market with my business, with God and all this stuff, people are not surprised. And they're like, of course you would do that because that's what you did when you were a thing.

Edna Harding [00:32:42]:
So the point is, when you're authentic, authentic, and you're yourself. You don't have to pretend to be something you're not. And then guess what? When you're real, when you own your space, when you stand firm on your ways of doing things, your influence will expand, and people will respect you for that. And then most importantly, God will get the glory because you're operating in a way that God created you to be, and there's no shame in that. Right? Like, why would a coconut be ashamed of being a coconut? Like, why would a— I don't know— an apple be ashamed of being an apple? Can you imagine if an apple's like, hey, I want to be an orange? Like, own your space. Be exactly who God called you to be, and you could honor God while doing that. All right, well, my friends, I hope this blessed you. I hope this encouraged you.

Edna Harding [00:33:32]:
And if this is something that you guys love learning about, subscribe, you know. Listen, subscribe to the podcast, leave a good review, and then reach out to me, connect with me. Like I said, I have an app. You can download my app, Edna Harding, and I have a group. I have a— not a group. Yeah, I do have a WhatsApp group for people of this community. You could just ask to join the community. If you go to ednaharding.com and you look, join our community, there's a paid community, which is my Business Unlimited group.

Edna Harding [00:34:04]:
If you guys are interested in like, like real business consulting, group coaching, that stuff, that's that group. But if you're looking for a free resource, you could join my Estherpreneur Podcast community, um, via WhatsApp. And that's— you could send your prayer there, you could ask questions there, you could talk about some topics you want me to discuss, and then we could connect there. And also, you guys could follow me on LinkedIn. That is a place where I'm the most engaged in. You also can subscribe to my newsletter. All right, well, I hope this bless you. I hope this encourage you to learn more about the things of God.

Edna Harding [00:34:36]:
And remember, my friends, you need to shine your light because the Lord wants us to truly be a light in the darkness. All right, God bless you guys, and I'll talk to you soon. Take care. Thanks for joining us this week on Estherpreneur. Make sure to visit our website favorandwealth.com www.thereseproducts.com for more information on our services. While you're at it, if you found value in this show, we'd appreciate a rating on iTunes, or if you simply tell a friend about the show, that would help me out too. Also check out my book, The Ugly Side of Sales, available on Amazon, where I share 7 of my secrets on how to win and grow business the right way. Until next time, keep shining.