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Podcasts about business and stuff.
G'Day It's Austin. And over the past four years, made over 13,400,000.0 with this business model. And in this video, I'm just gonna walk you through it from start to finish exactly how to use it. And then at the end, I'll link you to a video that will show you how to do every step, step by step for free.
Austin:So let's jump straight in. First of all, the business model is called building a customer first brand CFB. This is like an e commerce store that uses the drop shipping model, but it's very different. It's allowed me to make all this money, generate over 100,000 orders with Shopify and be able to travel the world full time for the past few years, which is kind of cool. It's very different from traditional drop shipping, which is why I need to break it down in this way so you can understand how it works and how this is really cool.
Austin:So starting with the diagram in the center, these are the three elements of a customer first brand. We need a water in the desert product. We need I need it now shipping, and we need the raving customer system. If we can nail these three things, which it's actually more simple than what it sounds, then you can build a customer first brand that can give you financial freedom, may take you a few tries, but if you follow this blueprint, it's gonna get you there a hell of a lot quicker than it got me there. It took me many failed products, 13 to be exact, before I found a product that gave me real scaling potential, that allowed me to move overseas, that allowed me to start raking in the money so that I could travel the world full time as a 22 year old at the time.
Austin:Now I'm 24 and made millions from this system. So let's start with number one, the water in the desert product. We need to sell something that people actually need. And look, there's more to this than just selling a product people need. A lot of drop shipping experts will stop here.
Austin:They'll say, you sell something people need or you sell something that's going viral right now. No. There's more to it. And there's six winning characteristics that I look at for any winning product that I've ever had success with or that anybody who I've taught this method to has had success with as well. And just for context, I've taught this method to over 25,000 people.
Austin:And of the two and a half thousand of those that actually paid me to teach them, they've made over $37,800,000 in revenue. So this works. It's not a bunch of BS. So let's go through these winning principles. Number one, the product needs to solve a problem.
Austin:And so this could be either a problem or a high level insecurity that they have. If there's something in their life that is causing them pain or discomfort, doesn't just have to be physical pain, could be something else, but it needs to solve a problem. They need to look at this product as a pain killer, not as a vitamin. It needs to be something that is essential, something that is going to move them away from pain and towards pleasure. And that's what you want in a great product is that it solves a problem.
Austin:For example, one of my brands that I built called Pure Water, we sell products that purify water. It's in the name. How funny. And the primary product for that brand was a purifying shower head. And so water goes through this from any tap.
Austin:It removes the nasties, so it's better for your skin and hair. People can relate. I could at least. Your hair gets all brittle when you have bad water. I'm from Adelaide in South Australia.
Austin:Our water is notoriously hard, which means it's not good for your hair and skin. And so as soon as I started using that product or found out about the results it was getting for others, boom, solves a problem. Another brand that I built, Cloud Comfort, sells mattress toppers and other bedding products, which is about improving your quality of sleep so you don't wake up feeling sore. People have tough mattresses. Fair enough.
Austin:Mattresses are expensive. So you put this mattress topper on your existing mattress, makes it feel like a cloud, makes it feel super comfortable. You wake up feeling better, more refreshed, less pain and aches in your body. Boom. Solves a problem straight away.
Austin:Don't wanna fork out thousands for an expensive mattress? Just buy this. It's easy. Solves the problem. Done deal.
Austin:So that's number one, and that's a few examples. The next one is that it has to be trending or going viral. You don't just want to have a great product that solves a problem that no one actually cares about. So So the product needs to be trending or going viral right now. Needs to have interest in it.
Austin:Why? Because this. Because this pie. Who doesn't love pie? But this is a big pie, and we just need to get a little slice of the big pie to make enough money to have financial freedom.
Austin:You don't need to invent a product. You don't need to create the next Oodie. Instead, we're just going to find an existing product that is already selling well, and we're going to just get a little slice of that demand for that product by doing it following these principles and the rest of this method. That's a key thing here as well. If you're just trying to achieve financial freedom from e commerce, you don't need to reinvent the wheel.
Austin:Just find a big pie, a product that is already selling and get your little slice cause that's all you need. Next principle needs to have room for improvement. And so when you're looking, and I'll show you how to find these products in just a second, but when you're looking at these different products, you need to look at the people that are selling them and see on their website if there's areas that could be improved. Are they focusing too much on the features and not enough on the benefits? Do their product pages not have enough reviews?
Austin:Is there no UGC? Do their product descriptions actually just suck? You read them and you're like, I don't even want to buy the product anymore. So you need to look for areas for improvement because you can find a product that solves a problem that's trending and going viral and other people are selling it, but everyone who's selling it is absolutely crushing it and doing an amazing job. Now, you still might be able to get a small slice of that pie, but it's good to look for areas to improve upon.
Austin:How can you market it better? What are these people doing, these competitors that you can just do a little bit better when it comes to your marketing? Number four, we need a strong profit margin. So when we look for suppliers, that is our next section we'll talk about. You need to make sure that you have enough profit in every sale to make the business worthwhile.
Austin:You want to make sure that you've got at least a 2.5 to three x markup. If you find a product that you can buy for $20 you want to at least sell it for 50 or 60 because that gives you enough profit per order to justify following this business model. If you sell really cheap items that have such razor thin margins, it makes it so much more difficult to scale it up and use that business as a business that can give you the freedom that you want and the lifestyle that you want. So it needs to have strong profit margin. Number five, it's gonna pass the BS test.
Austin:You should have a look at the product, look at the reviews, and it actually does what it says it's gonna do. There are some products that promise the world and completely under deliver. They've got terrible reviews, so it doesn't matter if it solves a problem supposedly. It's trending and going viral. The competitors have room for improvement because they're doing a terrible job.
Austin:It's got great margins, but then it's just a product that doesn't do what it says it's gonna do, and people hate it. It doesn't matter how good the other stuff is. You're gonna get sales, but no one's gonna come back and buy from you again, which is something that is extremely important to this business model. So make sure it passes the BS test. How do you do that?
Austin:You check the reviews of your competitors. Google reviews for the product, see what people are saying. Is it actually working? Is it doing what people are saying it's gonna do? Number six, is it able to be advertised?
Austin:Very simple logistical one. Facebook and Instagram, which is the platform I recommend to advertise your customer first brand, they have limitations on certain products that you can and can't advertise. But if you use these methods that I'm going to share with you in just a second, don't peak, then I'm going to help you find products that can be advertised. You won't even need to worry about that. But just read the policies, brush up on them.
Austin:If you've never read them before, they're pretty easy. Just search Facebook ad policies and Facebook ad community guidelines. You look at those and you'll be sweet. You'll find products that you can advertise. So that's number one.
Austin:A water in the desert product, a product that people actually need that meets most, if not all, of these six winning characteristics. If we can do this, we tick the first box. Happy days, then we can move on. But before we move on, we need to find these products. Now how do we find them?
Austin:Facebook ad library and Mynia. Facebook ad library, free method. Just go into Facebook ad library, Google it. And this is a public view of every ad, most ads that are being run on Facebook right now across all kinds of advertisers. So you wanna go on there and you wanna search keywords that ecommerce brands would tend to use in their advertising.
Austin:Terms like shop now, Afterpay available, Klarna available, free shipping, free delivery, special offer. These kind of keywords are words that brands would use in their advertising. And so what that's going to do is that's going to show you a bunch of ads that different brands are running for different products. But honestly, that by itself is pretty meaningless. What we need to do then is we need to scroll back and we need to look for the ads that have been running for the longest amount of time.
Austin:Anything that's over two, three months because because people don't like wasting money. And so if there are brands running ads for a particular product for multiple months in a row, chances are they're not losing money on it. If they launched it last week, they don't know yet. They're still testing. Running it for a few months, probably a good chance it's working.
Austin:And so you can use Facebook ad library and find products that way. Option number two is use a platform that I really like. It's called Mynia. Mynia basically does this for you, but it filters out some of the riffraff, and you can add filters that filter by engagement. So Mineer is pulling all of these ads from Facebook and Instagram and also TikTok as well.
Austin:It's pulling all these winning ads, and then you can filter by the ones that have the most likes and comments. And so by doing that, you're just getting the ones that are likely trending and going viral right now that are sort of the cream of the crop, and it allows you to filter those out. The problem with the Facebook ad library method is you can use it, it's free, but it's gonna take longer. With Mynia, you can do a free trial, so it's still free. And then you can do some of these more advanced things.
Austin:Gonna save you time, gonna be easier. So we're gonna look for the winning Facebook and Instagram ads on there being run by ecommerce stores. We're then going to filter by high engagement, look for ads that have at least a thousand likes, and look at those. Chances are those ones are working quite well because there's so much engagement on them. And then another cool thing you can do is view the websites that these ads are being run for and have a look at the other products that they're selling.
Austin:I've used this method a few times to find some great winning products. And so it might not be the one that is actually being advertised, but it's something else on their store that is a good product to sell. So use these methods to find your own winning product, something that people need, something that meets the six winning characteristics. Step one, water in the desert product done. Just to reiterate and just to remind you, because this is so important.
Austin:Remember the pie. Alright? Regrain that into your head. Remember the pie, the big pie. We just need a little slice.
Austin:Don't get greedy. Don't get greedy. Just go for a big pie. Take your little slice. Happy days gives you freedom.
Austin:Beautiful little slice there. Think of that slice as everything you want in life, and that's all you need. You don't need everything else. Great. Number two, I need it now shipping.
Austin:You've got the water in the desert product, you've got to get it to your customers pronto, ASAP, Vamos needs to happen now. And so that's the difference as well between a customer first brand. It's in the name, customer first, get the product to them quickly, make sure it solves a problem, all these things, but we need to make sure it gets there fast. Traditional dropshippers don't tend to care about shipping times all that much. Don't think that's good.
Austin:So we need to look for local suppliers or products that are stored in local warehouses. So when we get orders, we can send it quickly and it gets to customers quickly. How are we going to do that? We're going to look on eBay and AliExpress. AliExpress classic one that dropshippers use, but but you need to make sure you're using the fastest shipping options available from AliExpress and from eBay.
Austin:The Ali, because it's being sent from China, slow shipping times, it happens. And so we need to make sure that there are options for quicker shipping. Even if we need to pay a little bit more, even if it eats into our margins slightly, that is a valuable trade off to make this whole system worthwhile, to make a customer first brand stand out amongst all the other crappy drop shipping stores. So look on eBay first. So if you're in Australia, look on eBay Australia.
Austin:Look for suppliers there. Now how do you find the product that you found here? How do you find it on eBay and AliExpress? Simple. Just search related keywords.
Austin:Mineral shower head, plush mattress topper. Look for the keywords. Find different suppliers. Now then we need to reflect on these four elements that are very crucial. Reviews, returns, price, and shipping.
Austin:There's lots of different suppliers on eBay and on AliExpress. How do you choose the right one for you? Now by principle, it's always good to have one primary supplier and then two backup suppliers just in case the first one sells out. But how do you decide which one to use as your primary? The one you're gonna purchase stock from when the orders come in over here.
Austin:Well, to do that, first of all, we're gonna look at their reviews. We're gonna look at the supplier, and we're gonna see how many reviews they have, what's their rating. On eBay, you can actually see the number of reviews and you can also see the percentage score out of 100 based on how many people have had a positive experience with them. The higher, the better. So ideally, you find your primary supplier that is selling the product that has lots of reviews, and a really high percentage because their customers are super happy.
Austin:That's a pro. But we can't just look for that, we need to make sure the other ones line up. This is where we look at these four things together, and we make a judgment call. Either way, it's gonna be a very minor difference. But generally, I prioritize the reviews, the returns, and the shipping over the price.
Austin:I will pay a little bit more to know that the supplier is reliable and they've got fast shipping and a good return policy. Returns. What do we look at? Well, by default on eBay, most suppliers will have a thirty day return policy. Some of them have a sixty day return policy.
Austin:When you build a customer first brand, you wanna offer the biggest return policy possible. Makes you look like a customer first brand because you are. And so if you can find a supplier that has greater than a thirty day return policy, that's an added bonus. Price. Of course, you're looking at price when you're trying to select a supplier.
Austin:If one of the suppliers has great reviews and ratings, but their prices double, and that doesn't work with your margins because you have to have a strong profit margin, a 2.5 to three x markup, you're probably not going to choose them. So reflect on the price points. If it's a couple dollars difference, no stress. That'll be fine. If it's anything above that, if it's a dramatic difference, you really need to consider whether it's worth sacrificing that much profit for just a supplier that looks a little bit more reliable.
Austin:So that's price. Important consideration when selecting a supplier. And last one, shipping. How quickly do they get the product to the customer when you place an order? And just summarizing this business model here, we've already looked at the pie.
Austin:I've got another little drawing for you. Think of you as the star. You're a star. You're out in the middle here. What we need to do is connect the product to the customer and collect the profit in between.
Austin:We're the middleman or woman here. And so that's what we need to do. We're not reinventing the wheel, we're just finding something that meets the criteria. We're using these methods to find that product. We're then finding a local supplier that we can sell from.
Austin:And then we're using this model here to basically connect the customer with the product and collect the profit in between. Simples, right? Now onto the third, the raving customer system. This is important, because no matter how good of a product you have, and no matter how good your supplier is and how quickly you're gonna get the product to the customer, if you don't get anyone to buy, doesn't matter. You just wasted your time.
Austin:So number three, we need to make people buy and come back. How do we do that? Well, first of all, we've got to nail one and two. We need to sell something that people need, and we need to find a local supplier that can get the product to the customer ASAP. I'm gonna skip ahead.
Austin:We're gonna need a branded and trustworthy store. So when you build a Shopify store, you need to make sure you have what? Benefits, benefits, benefits. You need it to be focused on the benefit that the customer is going to receive by purchasing your product or products. If you don't do that and you focus on features, no one's going to buy from you.
Austin:And if they do, it's going to be a much lower percentage. How do you do that? Just think about what problem the product solves for the customer and then position the product as the solution to the problem they're facing. Very simple. Most people mess it up.
Austin:I've seen it time and time again. If you focus on benefits, you will make more money, more profit, your customers will be happier, and you'll have financial freedom. Just focus on the benefits. You also need it to be branded, so you can't just have a generic store. Spend some time, even five minutes, making a logo in Canva.
Austin:Simple, easy peasy. I'll link at the end of this video to a full walkthrough where I'll give you templates for branding, for a website for all of this, so you can just do it for free. But it's very important to have good branding. It needs to make sense. Don't have bright red branding if you're selling baby products, it's not gonna work.
Austin:Don't have lime green branding if you're trying to sell bathware. Like there's certain things that just don't line up. You need to make sure that it aligns from a branding perspective. So somebody lands on your site from all of your amazing advertising and marketing that you're doing. They land on your site.
Austin:And they're like, this is where I'm meant to be. This product and this store was made for me. That's the reaction. Want them to think that it's extremely important. Now let's head back.
Austin:We need to have social proof on your website. How do we do that? Existing reviews. And so when you build a website and you're building a customer first brand, you haven't used this product before. This is something that you have not owned.
Austin:And so when you're finding the product, something that people need, you're just looking at what other people have said. Has it worked for them? Has it solved their problem? That's what we're looking at. And so when we're creating a store, we've already chosen a product, again, big pie, it's already sold before, so there are plenty of websites and product listings to import reviews for onto your Shopify store so that you can get sales and build trust having never sold the product before.
Austin:You could have started yesterday, but someone clicks on your store, they'll be like, I need to buy from them. This looks like a trusted brand. Very cool. That's one of the benefits of a customer first brand. So existing reviews, download an app called LAI product reviews and use that to import reviews from AliExpress and from Amazon for the products that you're selling.
Austin:Now it needs to be the same product. Don't get cheeky here and start importing other reviews from a better version of it. You need to import the reviews from the product that you're gonna be selling. Be truthful. You're a customer first brand.
Austin:Don't mess around and be silly. So make sure you import lots of existing reviews. How many? At least a hundred for your primary product. This is the one you're going to run ads for.
Austin:And then for your complimentary products, which you should find using the same system to upsell and cross sell with your primary, you need to have at least 50 reviews for each of those. Those are your existing reviews. Display them on your product page, display them on your homepage. Very, very important. No one's gonna buy from a store that no one's bought from before.
Austin:That rhymes. Existing reviews. Ultra important. UGC. Another bit of social proof.
Austin:If you can find content online of people using your product, even on Amazon, even on AliExpress, if you can find photos, UGC, user generated content, content that looks like or was shot by a customer showing the product in use, ideally showing it solving the customer's problem. If you can find that kind of content, photos and videos, put it on your website. It's gonna build a lot of trust. It's also great to use for your advertising. And the last thing is we need ad love.
Austin:So when you create your winning ads, you don't know how to make ads, don't worry. I'll link to the free course video that'll show you exactly how to do it step by step. And no, you don't need to be a video editing expert. And no, you don't have to make any content yourself. It's very easy and it's free.
Austin:And so once you have created your apps and you've launched them on Facebook and Instagram to get sales, share the ad links with your friends and family and get them to leave comments on the ad. Boost your ad. People again want social proof. They want to know that people have bought the product before and it's solving their problem. You don't have that at the start.
Austin:You haven't got any sales yet. You're the new kid on the block. You need to assert dominance. So what you need to do is you need to share the ads with people you know and ask them to leave comments on them talking about I love this product. I just bought four, whatever it is.
Austin:Having that on your ad and making sure you have a product that actually delivers on the promise, having those comments on the ad is gonna dramatically boost your performance. More sales, more profit, more quickly. That's what we love. And if you do these things, you will not only make people buy, but you will make them come back and buy from you again. And that's how you build a long term highly profitable business.
Austin:And that's how you build a customer first brand. So if you want to see a full walkthrough on how to do all of this and everything else that is required to actually run a customer first brand, I made a six and a half hour. That's right, six and a half hour YouTube video that shows you how to do everything. Step by step tutorials, screen shares, and templates for absolutely everything. So if you wanna get access to that, I'll put it on the screen now.
Austin:Give it a click. Go and watch that, and it'll show you how to do all of this and everything else you need to do to launch a customer first brand. Hope you've enjoyed this video, and I'll see you in the next one.