Market Pulse

Bob Homer, General Manager and VP of Insurance and Alliances at Equifax, and Stephen Crewdson, Senior Director of Global Business Intelligence at JD Power, discuss the sharp rise in home and auto insurance premiums, driven by both economic and social inflation, and the impact on consumer affordability and behavior. Bob and Stephen explore how insurers are responding to these challenges, including staffing reductions, ad spend cuts, and proactive communication with customers. 
 
In this episode:
·       Rising Insurance Premiums: Post-pandemic premium surge and reasons behind it
·       Economic and Social Inflation: Impact on insurance costs from inflation and litigation
·       Consumer Impact and Behavior: Response to higher premiums, increased shopping, uninsured drivers
·       Insurer Responses: Managing affordability with staffing, ad spend cuts, communication
·       Customer Trust and Satisfaction: Effect of rising premiums on trust and relationships
·       Popularity and benefits of usage-based insurance policies
·       Predictions and strategies for managing insurance affordability

Resources:

What is Market Pulse?

Market Pulse is a monthly podcast by Equifax, in partnership with Moody’s Analytics. Equifax hosts bring you interviews with industry experts on the latest economic and credit insights that can help drive better business decisions. Whether you’re in financial, mortgage, auto or another service industry, we help make sense of the latest economic conditions that impact you. This podcast series supplements our Market Pulse webinars, which occur on the first Thursday of each month.

Welcome to the Market Pulse podcast.

I'm your host Thomas Aliff, team lead

for the Equifax Risk Advisors team.

This group identifies economic considerations and leverages

data and analytics to translate into industry

insights and recommendations, ultimately to support our

clients during economic uncertainty while uncovering growth

opportunities in consumer credit risk.

I am pleased to welcome back our panel

of experts in the risk advisors group, Jesse

Hardin, Tom O'Neill, Dave Sojka, and Maria Urtubey.

Welcome all.

So I guess as we get started here, does

anyone have any fun trips for the summer?

Yeah, I think I just really

excited about this Atlanta trip.

I may or may not have already taken it

and I may or may not already be here,

but Atlanta seems great this time of year.

I may be going to the one place hotter than Atlanta

and I'm going to New Orleans in a couple of weeks.

So looking forward to that.

Sounds very jazzy, amongst other things.

Yeah, I just got back from a wonderful

vacation with my children at Tybee Island.

It was a nice time.

It's outside of.

It's kind of an island off

of the Georgia coast by Savannah.

I had to look it up, Tom, but now I know where it is.

It's quite fun.

You can go on haunted ghost tours

of Savannah and things like that.

It's quite, quite enjoyable.

Yeah, we decided this year we were

going to take a fall vacation.

So we're going to see how they.

I've always wanted to do that.

I figured to miss the lines and the, and the heat.

And I'm going to Disneyland with my kids and

my nephew that is visiting, so should be fun. Awesome.

Cool. Thanks. Thanks everybody.

So in today's market pulse, we will

hear some prior excerpts from economic experts.

Doctor, uh, Amy Cruise cuts, Doctor

Rob Westcott and doctor Mark Zandi.

And the risk advisors will be able to provide

some commentary on the interpretation of the various findings

that they've been able to share with us.

So, Tom O'Neill, we've talked about the k shaped

recovery and yeah, I guess as we're, you know,

considering that there was a clip from, you know,

Mark Zandi in our last market pulse where he

went into some of these considerations.

Can you, can you weigh in on that a little bit?

Yeah, I'd love to.

And actually it was more than Doctor

Zandi himself, but also the other economists

also had some points to make.

So maybe we'll play a clip for that before digging in.

I think it's useful.

I'm trying to understand what's going on with

the consumer and affordability to really think about

the thirds of the income distribution.

If you're in the top third of the distribution.

I don't think this is hyperbole.

I think you're in as good a

financial shape as you've ever been.

I mean, literally, wealth has risen. No debt.

If you have any debt, it's a 30

year fixed rate mortgage locked in at 3.5%.

You got a job, your wages are rising, you

got plenty of cash sitting in the bank account.

Of course, I'm generalizing, but that top

third is in a very good spot.

Middle third, okay, kind of typical.

I wouldn't characterize it as being overly good or bad, is

what we would expect to see in a typical time.

Bottom third a problem.

The bottom third is struggling, and that's

where the affordability issues are really paramount.

As the economists during our last market

pulse were referencing the k shaped economy.

The k shape is a very useful tool and something

that's been helpful over the last few years to really

describe the people who have been flourishing over different economic

periods and those that have been struggling.

But what we've been finding is

that that's really not enough anymore.

When we look across different wealth tiers

and different income tiers and things like

that, we see that different populations are

impacted differently by these different events.

So even on a surface level, we may see

something like wealth increasing over the last few years

and say, well, things are going really well.

Populations have more wealth at their disposal.

But when we dig in a little bit deeper,

we see that that's really not the case.

And so that k shaped economy, while it's been

useful, it's really not describing the full picture anymore.

Hey, Tom, you and I, obviously, we have

a joint responsibility with our credit union folks.

And the talk over the last year or so has been

around deposits and really kind of as the, you know, as

the consumer, as the average american, manages their money.

And, you know, the upper part of that

K branch still has money deposited at those

financial institutions, inclusive of credit unions.

But then there are those that are, that

have kind of run, run through that.

So, you know, do you think that's

a concern as well on financial institutions?

Yeah, absolutely.

So something interesting that we've seen, looking at what

the financial institutions may be focused on, they may

be seeing what's in someone's savings accounts, their deposits,

and in a lot of cases, they're seeing those

amounts grow over the last few years.

And so at the surface level, you may

be thinking, this is a good thing, right?

Someone has more wealth to draw upon

than they had three years ago.

But again, it's important to put that into context.

When we account for inflation and we see what those

dollars are worth today as opposed to what they were

back in 2020, we see that it's a very different

picture, that while I may have more aggregate in my

account, that money isn't worth the same amount that it

was three, four years ago because of the impact of

inflation, I'm actually less able to meet those financial emergencies

or the day to day realities of my financial life

than I was maybe three or four years ago, even

though on paper it looks like my wealth has increased.

Sorry.

We were discussing that rule of thumb

cushion for emergency funds, the six month

savings ideal of monthly expenses.

And even for some households, getting just to

three months is a luxury, an indicator. Yeah.

Or maybe theyve still been going with the six months,

but those six months now will only cover three months.

What used to cover six months three years

ago isnt meeting the same thresholds today. Yeah.

And I guess when you think of the breadth

of inflation as well and just the notion that

so many different goods and services have increased in

price, I can see, Tom, to your comments about

the, across all the income bands, you think the

higher income bands, theyre dealing with inflation certainly differently

than those that have less income.

And it seems like even though lower incomes

are outpacing potentially inflation, those stressors are still

there when its so pervasive and everything that

you have to buy to live nowadays.

Yeah, thats an interesting point, too, Jesse.

And we heard the economists talk about that during

the last market pulse in saying that, maybe surprisingly,

the income tier thats had the most appreciation in

terms of their annual income are those bottom tiers.

Hourly workers and service sector employees have

actually grown in terms of their incomes

over the last few years.

And so youre thinking, well, thats great.

They must be in a better position to, to

make ends meet on a month to month basis.

But to your point, thats also the sector thats

most impacted that are seeing the biggest portion of

their incomes going to those daily needs things, the

things that have been most impacted by inflation.

Again, its putting all of that into context and

realizing that while it is true that wealth has

grown, that income has grown, that doesnt mean that

people are happy about their financial situation.

Yeah, I find a lot of that quite interesting.

Specifically, we talked about a number of things,

income, wealth, credit, even the k shape is

essentially what im hearing is a flattening of

the distribution across all those things.

And then tying that nuance together is really the

way to manage through that, with respect to understanding,

how can we understand where income is comparatively with

respect to inflation, how does the wealth picture tie

in and then ultimately credit, and then thinking about

that through the underwriting process, with things like debt

to income payments income, and do they have the

disposable income to be able to cover their debts

appropriately?

So let's go ahead and pivot. Maria.

With inflation coming down substantially, we're hearing

about the disconnect with consumer sentiment and

the k shaped recovery, and it's likely

even that, given where things are sitting.

I'm hearing some chatter about some potential interest

rate reduction, but I'm not quite sure where

we might be sitting with that.

But maybe you can comment on that.

It really comes down to a disconnect between the concept

of falling inflation, which is prices are still going up,

but at a slower rate and the level of prices.

So eggs are up 49% versus where

they were two or three years ago.

Gas prices are up.

These high frequency things that we look at,

if you just got your car insurance bill

like I did, that's up about 50%.

So a lot of these things that we're

paying for are at much higher prices.

And even if we've been lucky enough to have incomes

that keep up with it, it still seems to hit

us emotionally, even if we're maybe holding up financially.

Yeah.

The June number was released last

week, and it was at 3%.

May was at 3.3.

We were at 3.4 in April.

We've been in the three since June of last year.

We're getting close to the Fed target of two.

But while income growth has outpaced inflation,

it's not the case for everyone.

We're going back to the k shape economy.

We just heard from AV on the

rise of eggs, let alone auto insurance.

We have heard from some of our market positives

whose incomes have not kept up with inflation.

And while car prices have dropped, if you need

to buy a new car at an average of

48 to 50,000, it's nothing considered affordable but necessary.

And we have even heard from older,

stable, near retirees households, for example, postponing

the retirement plans as a result of

the how they're impacted by inflation.

We also hear, and we read about

some consumers even becoming more price conscious.

Dave, you shared even people are limiting

spending on areas such as chips, right?

So these nuances of minute, you

know, grocery shopping, everyday items are

under surveillance and being looked into.

Hey, Maria, I've got a question for you.

Given that you're our resident argentinian, do you

just laugh at the notion that we're worried

about two to 3% in a way.

But it makes sense, again, how that in a

way triggers these more conscious and more in a

way, again, decisions on what is luxury versus what

is an expense that you need to afford. Yeah.

And it sounds like the good news is that the

recent comments from Chairman Powell seemed to indicate maybe more

of a focus on 2% or somewhere north of 2%

than that hardened fat number of hitting 2%. Yeah.

It is encouraging Jesse to hear the comments coming

out saying, look, we're not going to assume that

there's a magic target that we have to meet.

And if we don't, then we stay the course

that it's going to be a matter of looking

across the entire landscape and across all of the

data and say, okay, when is the right time?

How many times should we do this?

And also related to that understanding that there's less

of an aversion, it seems like to the political

schedule as typically we would hear, and that there's

comments being made saying, look, we're going to do

this when the time is right and we won't

let other factors weigh in on that.

So it seems like while we're not there, there's definitely

a lot of nice movement in the direction that we

want to be going, you know, for this with back

to school coming up, it's kind of interesting to, you

know, I've been looking at the things that I have

to get for my kids this year and the prices

for school supplies increased, I think, by about 24%.

And, you know, it's quite interesting.

I think it's, you know, with, you

know, within the framework of inflation increasing

to the levels that it has.

There's a lot of things like that as we,

as we move through the, through the year from

a seasonality perspective on, on some of those impacts.

And specifically even like, if we look at educators, a

lot of them are having to buy a lot of

their own school supplies or find ways to that.

A lot of my, you know, just various people

I know, friends are starting to advertise on like

social media that can you, can you help buy

these supplies for us and things?

So it's quite interesting to see some of those

impacts that, you know, that have been occurring.

Well, frankly, Tom, as the spouse

of a teacher, that's nothing new.

Yeah, I was going to say same here tomorrow. Same.

Just maybe, maybe it's how many things are

in the list that you asked for.

Maybe that's what's changed.

Yeah, we didn't do that when I was a kid, you

just had to walk 5 miles both ways in the snow. Yeah.

Fairfax. Yeah. So.

All right, Dave, we've seen some categories of delinquency at

or near peaks and that we saw during the great

recession and the start of the pandemic, and some of

those are on the rise or moving down.

Can you start the discussion around that? Yeah.

Thanks, Tom.

So obviously, we've been talking

about delinquencies for several months.

It's been in the news.

And then I think we've got a quote

from Mark Zandi, and I think it's around

whether he thinks delinquencies have reached their peak.

So let's listen to that.

I do think delinquency rates on consumer credit

are peaking in addition to the solid job

market and expectations for, for, excuse me, for

interest rates to come down.

That should be enough to allow delinquency rates to

moderate here as we move forward, I think there's

a story to be told in terms of how

we got here and where we need to go.

So obviously, during the lockdowns, consumers weren't

spending and we had supply shortages.

Adding to the reduction in spend, a lenders realized

people weren't working, there were layoffs and so on.

So again, and there wasn't really a desire

to grant new credit, and so there was

a pullback in terms of lending.

Once stimulus funds were issued,

consumers started to spend again.

Eventually, for some, that stimulus dried

up and they needed new credit.

Lenders seeking an opportunity resumed lending to

take advantage of a fruitful credit seeking

market, and that started the problem.

While delinquencies have run up over the last nine

months or so, there's been a recent improvement.

We've seen bank card, private label and

auto delinquencies rise above 2011 levels.

But first, mortgage and personal loans saw

delinquencies that rose but remain well below

those of the previous peak.

We've been discussing for several months now that the

2022 and 2023 vintages are performing worse than earlier

vintages and are likely caused by a loosening of

credit standards and some score inflation. Steven? Yeah.

One of the things I was thinking about as well,

when we think of what Maria was saying in terms

of hitting maybe the 2% inflation target and seeing rate

reductions, when we think about the types of loan products

that were most impacted with increasing rates, you think of

the, certainly credit cards, you think of personal loans, some

of those products that had variable rates.

I do wonder as we start to see a reduction

in potentially the Fed funds rate thats going to translate

into the rates that overall loan holders are paying.

I wonder if that would have a potential

impact, maybe in delinquency as we start to

see a decrease in the interest portion of

the payment that, that Lindy would make.

Any thoughts on that? Yeah, thanks.

Obviously, that's the hope, is that as rates

come down, and obviously the direct correlation to

that rate is the minimum payment requirement, specifically

on a credit card revolving debt, obviously from

the auto, from the mortgage side, those are

fixed, but that might encourage, as those rates

come down, the entrance into the market.

For the people that have been on the sidelines

that have been priced out, there's some impetus there.

So I think having rate reduction will help.

Unfortunately, we all know as prices go up very fast,

they don't like to come back down very quickly.

And so we'll see how soon lenders react to

reducing the interest rates on the revolving products, on

the fixed products, once the fed starts cutting.

And we have seen overall, Dave, when we were

discussing delinquency, even at that sub, at the subprime

level, over at least the last five to six

months, there has been some flattening.

So even though some asset classes have

exhibited higher than ideal delinquency levels, they

seem to be more under control.

Lenders have responded, adjusting

their underwriting procedures. Right.

And a question on that, Maria, and maybe this is

to the whole group, but as we see some signs

of softening in the delinquencies and some positive movements there,

do we feel that that's seasonally impacted or do we

think that it's more than just what we would naturally

tend to see this time of year? Yeah.

So what we've seen is that year over, you know,

every, every, we'll say January through May, if you will.

There's a, that period, that five month

period, within that month, sometimes it's three

months, sometimes it's two, sometimes it's four.

There's a reduction, a cyclical reduction, seasonal reduction,

right around tax season, consumers are taking their

tax returns and are paying down their debt.

So we see delinquencies fall.

I think it bears in mind, kind of comparing what

that rate of decrease in 2024 has been versus others.

It's a little bit less than what we've

seen in years past, in years past, going

all the way back to, say, 2013, 2014.

But I think it's on the right track.

I just wanted to, before we leave the

delinquency point, I wanted to go back to

Maria's point on subprime, and that's really where

we've seen lenders react to the rising delinquency.

They've cut back on the subprime lending.

And that's really where a lot

of the delinquency has been.

You see that across the various outlets

talking about subprime delinquency is a real

cause of concern, and lenders have reacted

by restricting the volume associated with that.

So kind of tying up to Mark's comment about whether

it's peaked or not, I think I'd offer cautious optimism.

Unemployment is lower, inflation is slowing.

But obviously, Tom, as you pointed out, with

the k shape out there, some Americans are

doing great and their credit reflects that.

And unfortunately, on the lower side of the

decay, that group bears more closely monitoring.

I think as we're watching the delinquency

levels, it's critically important for us to

see how payment hierarchy pans out.

And specifically when there's often like, as credit card

utilization rises, what the delinquencies are oftentimes a fast

follow for anyone who's on the cusp of not

being able to pay their credit card.

And then once that starts happening, then they'll have less

available credit based income for them to be able to

cover various debts as we think about inflation.

So watching and observing, especially with student loans

coming back into repayment in a few months,

to see what is the peripheral impact of

student loans as it carries through into credit

card, as that carries through into the other

asset classes like auto mortgage, etcetera.

So let's pivot with one more

question here and talk about spending.

So, Jesse, we've seen retail spending continue to stimulate

this economy with some of the recent data trends.

Do we see this continuing? Yeah. Thanks, Tom.

It's almost like we planned it today, but

we had a new release of the Census

bureaus advanced estimate of retail sales.

And on the month there was no growth.

So it was actually 0%.

We saw an increase from last month, a revision

to the number of 0.3% month over month.

So year over year were still

seeing growth in retail spending.

Thats certainly a good sign.

I think its really important to go back and

look at what we talked about last year.

And the health of the economy was really propped

up by a couple of things, really the american

consumer and the way that they were spending.

And then also that Americans were employed.

And we saw that as Americans continue to be employed,

then they continue to spend on goods and services.

And so certainly we look to the labor markets to

kind of see if there are any warning signs there.

Labor markets, I think, have been reaching a

normalization more than theyve really been pulling back.

And thats a good thing.

That certainly decreased some of the stress on the Fed in

terms of how they had to manage the, the economy.

But I think were also seeing that consumers

are really starting to be more choosy about

where and how theyre spending their money.

And so I think many have decided really to not

buy in certain segments or they choose different choices to

mitigate some of the costs that theyve seen.

And I think producers are really

starting to take notice of that.

And so we see some producers have talked about

lowering prices, which is obviously a good sign.

Amy, I think, said it best in the clip.

Lets take a listen to this clip here.

Prices are not falling and we

shouldn't expect them to fall.

The best we can hope for is

that the prices kind of steady out.

And we get back to the Fed's

target inflation rate of about 2%.

So I think we have to remember,

really that prices ran up very quickly.

They increase very quickly into 2021 and 2022.

And so it's going to take time

for those prices to come back down.

Remember, when we talk about inflation, we're really

just talking about the growth of prices.

Were not talking about the deceleration of prices.

And so I think we're going to continue in

the long run to see that Americans, they're doing

quite well and they're going to continue to spend.

But I think in the short term, I think we

will see these prioritization and even pushback of where consumers

are looking to spend their money as they feel the

prices have just gone out of whack. Yeah.

Jesse, I think one of the biggest

indicators of that would be vehicles.

I think we've seen the average vehicle

on the road is twelve years.

And so many Americans are keeping their vehicles longer

rather than looking to purchase that new car.

So going back to some of the origination fioms I was

talking about, and so, again, how much money can I afford

for repairs versus trade in and get a new car?

Oh, but it's, you know, it's

a 9.510 percent interest rate.

My payment's going to be upwards of $750.

And so how do I do the math there

to decide where do I spend my dollars?

Yeah, I was just going to say.

That's a good point, Dave.

I think it was a point that Rob brought

up in terms of the consumer looking at new

vehicle prices, and those are falling to some extent,

lots of rebates that dealers are offering.

And so hopefully, the notion that Maria

talked about when we talked about the

interest rates potentially falling as a result

of the fed movement, fed potential movement.

Hopefully, we'll see that trickle down

to auto prices as well.

Thank you to my friends Dave, Jesse,

Maria and Tom for joining me today.

To our listeners, I hope you enjoyed today's topic.

If you have questions, suggestions for future podcasts,

please reach out to us at riskadvisors@equifax.com.

dot we look forward to hearing from.