Jennifer Kimble-McCauley & Lyndzie Stroble | The Jeff Crilley Show

Show Notes

Tour Luxury Homes in Southlake While Supporting St. Jude’s Lifesaving Mission

On this episode of The Jeff Crilley Show, Jeff welcomes Jennifer Kimble-McCauley, Area Managing Director for St. Jude Children’s Research Hospital, and Lyndzie Stroble, REALTOR with Three Vine Group, to discuss the St. Jude Dream Home Showplace Community in Southlake. The unique fundraiser brings together five premier custom builders in Carillon Parc to showcase luxury homes while raising a collective $1 million for St. Jude’s lifesaving mission. Jennifer explains how St. Jude not only treats children with catastrophic illnesses at no cost to families, but also freely shares research protocols that have helped raise childhood cancer survival rates from 20% to more than 80% since 1962. Lyndzie shares the heart behind the project, including the inspiring story of Clayton, a St. Jude patient and cancer survivor honored through the build. Together, they highlight how community support, home tours, and donations directly impact families who never receive a bill for treatment, travel, housing, or food.

Key topics:
- St. Jude Children’s Research Hospital mission
- Dream Home Showplace Community
- Carillon Parc Southlake
- Childhood cancer research
- Fundraising goal of $1 million
- Luxury custom home builders
- Clayton’s survivor story
- No-cost treatment for families

Timestamped highlights:
- 01:09 — St. Jude’s mission and global research impact
- 02:16 — Introducing the Dream Home Showplace concept
- 03:18 — Five premier builders unite for a cause
- 04:12 — Homes designed with special tributes to St. Jude patients
- 04:33 — Clayton’s inspiring cancer survivor story
- 05:13 — The resiliency of St. Jude families
- 06:02 — A bold $1 million fundraising goal
- 06:23 — How to tour the homes and donate
- 07:15 — Why families never receive a bill at St. Jude

Creators and Guests

Host

Jeff Crilley

Having seen the failures of the public relations industry first-hand from within the news room, CEO Jeff Crilley founded Real News PR® with a vision to equip his company with a team of media experts.

What is The Jeff Crilley Show?

Jeff Crilley is a former news reporter, who spent more than 25 years in newsrooms across the country. He’s an Emmy Award winning journalist, who decided to make the jump from news in 2008, when he founded his own PR Firm, Real News Public Relations.

Today, the firm has more than 100 clients, and Jeff continues to tell the stories of interesting people he meets along the way.

These are those stories.

Coming up next on The Jeff Crilley Show, you're gonna meet two of the driving forces behind a huge fundraising event for Saint Jude. Their incredible story just ahead. Many are predicting that the worst is yet to come, which is unfortunate, said one person here. Until now, they've enjoyed the reputation of being the nation's icebox. Watched a burglar in his home this morning by webcam. As a journalist of over twenty five years, stories are what make my world turn. Reporting live from The Dallas Newsroom tonight, Jeff Crilley, Fox four news. But in 2008, I took the jump from my familiar life and started a PR firm from my home. We're talking about anyone with a camcorder like the one I'm using becomes to able that. To stories that I now get to do share are sometimes the most important of my life. Life has a funny way of coming around full circle. This is The Jeff Crilley Show. Well, St. Jude has been doing the Lord's work, since 1962. I can't even believe that. There aren't very many organizations on the planet who have been around that long, but they depend on fundraising in order to do the miracles that they do every day. So in the studio today is, Jennifer Kimble-McCauley and Lyndzie Stroble. Thanks for both of you coming on the show. Thank you for having us. Yeah. Alright, I'm gonna start with you, Jennifer, because although it's been around forever, there's a lot of people who don't know what St. Jude does. Absolutely. So St. Jude Children's Research Hospital, like you said, was founded in 1962 and it truly is a hospital but also a research institution. And so the main reason St. Jude exists is to help children with catastrophic illnesses and deadly diseases and childhood cancer, and all of the research that is done at St. Jude is shared freely. So, if a child is being treated in a local children's hospital, more than likely they're using a protocol that was developed at St. Jude. Wow. And Lyndzie, when did you come alongside? We kicked off this event for Saint Jude about three years ago. We got started on this, and it's the State Jude Dream Show Dream Home Show play. Dream Homeless Show. So they they put us together five teams of different builders in the area, and we each built a house, and we're using them for fundraisers. What people can expect is to go and tour five beautiful homes in Southlake that were all built together side by side to raise funds for St. Jude's Research Hospital. So we are encouraging the community to come out. The homes are open and free to the public to tour. We do encourage donations to be made in the house, but you get to see kind of the cutting edge of home building and design. And Lyndzie, you work around some of the best builders in DFW. Let me give you a chance to give a shout out to the the builders who have come alongside. Yeah. So they they really got the top builders in the area. We've got Kensington Custom Homes, My Builder, who is Heritage Custom Homes. We've got Beckett Graham, Willow Tree Custom Homes, and Atwood Custom Homes are the five builders who are involved in this. Which is amazing because it started with one builder. Is that right, Jennifer? It did. It started with an idea that one builder had. They had been affiliated with St. Jude years ago, and said, what if what if we brought together several builders and we did fundraisers around our home? They sort of lit the fire for us, gave us this idea. We built it together, brought five builders on board, here we are today. Alright, and each one of these homes has kind of a tip of the hat to St. Jude? They do. So each home has a reference to St. Jude in it, whether it be something designed within the wallpaper that references St. Jude or every home actually has a patient team captain, so whether it's a nod to that patient, that team captain, their interests, their likes, every home has a little special touch touch for Saint Jude. Mhmm. You're both passionate about one child. I want you to both have a chance to talk about Clayton. Clayton. Yeah. Clayton is the team captain. I'm calling him our team captain as student, child Patient. Patient for Heritage Custom Homes and he's a special kid. We love him and his story is so sweet because he started out his big thing for the year was, I want perfect attendance at school this year. You know, he started getting sick and he's fighting so hard because he's got this goal of having perfect attendance and comes out that year that he he found out he had blood cancer and fought through that, but he's a survivor now. I think he's like 19 years old, young adult. Wow. Survivor and doing great. So we love his story. And Jennifer, you get to work with so many families. This has to be so rewarding for you. It is, it's a wonderful cause. I've been with the organization about thirteen years, and I can tell story after story after story, I think, but what is most important to me is that the resiliency of these children. St. Jude is unlike any other children's hospital. A local children's hospital is very important, and we need to fundraise our own local children's hospitals, but without St. Jude, some of those treatments and protocols wouldn't exist because of the research, so both sides are important, but St. Jude just has a special place in my heart. We're gonna pull up the fundraising page, and as we talk about this, these homes are for sale, so when people get the tour, they can buy them. Absolutely. Yes. The homes are for sale. The the builders are still continuing to fundraise around the homes, but, the homes are for sale. And how much do you hope to raise? Our goal is 1,000,000. Wow. Yeah. Is that a Pretty close. Is that a lofty goal? Is that have you have you hit that before? We we have hit it before. So this is the first time a project like this has actually taken place. So it really is a a test for us, and we've seen it to be really successful, bringing these five builders, designers, and realtors all together. And so we feel pretty confident in that 1,000,000. Wow. Alright. Let's let's do a call to action because you have is it another couple of tours later this month? How can people get involved? Do they sign up on the website? What happens? So the tours are absolutely free for the public to come out to. So they will come out to Southlake within Carillon Park. That's where the homes are located. They can tour the homes, and when they're on-site, there'll be a QR code that they can scan to make a gift. So I really hope that someone finds it in their heart to make a gift as they tour those homes. Yeah. Lyndzie? I think we've got them all over. There's many ways to share and help and donate, so coming out is so great because they get to see the the work that we, you know, put in as builder groups and with Saint Jude and that'll spare our hearts and souls into it for years. And so it's it's fun to come out, but any gift helps. I mean, people are donating anywhere from five to 50 to a 100, and then we've gotten some some big fun donors as well, so anything else. Beautiful. We have a couple minutes left, so I'll give you both a chance to give final thoughts. We'll start with you, Jennifer. I think, for me, St. Jude Children's Research Hospital is a really great place. I think if if I was gonna leave anybody with a little bit of information about St. Jude, I would say that St. Jude treats any patient anywhere regardless of religion, race, creed. We provide for every patient regardless of treatment, travel, housing, or food because really what a family should focus on is helping their child live. No family ever receives a bill, so I think that's really important that your donation does good. Absolutely. Lyndzie will give you the final word. Oh, you know, I think it's just been such an honor to work by Jennifer and the whole Steep G team and then these builders and designers and the other realtors involved are all just It's a great group of people and we're excited and want people to come out and help and, you the most important thing is that we're raising money for kiddos, so Rayna Math. See you. Amen. Well, you so much for sharing your heart and your wisdom with us. We're gonna end with their website, so you can log on and sign up for their home tours. Ladies, thanks so much for coming on the show. Thank you. You bet. That's it for now. We'll see you next time.