CJ & The Duke

There's an insane amount of ServiceNow content being generated lately, and Jace is leading the way in curating it with news.jace.pro.
We discuss how and why we create the content we do, and share a few tips and tricks.

Show Notes

There's an insane amount of ServiceNow content being generated lately, and Jace is leading the way in curating it with news.jace.pro.
We discuss how and why we create the content we do, and share a few tips and tricks.

Very special thanks to our sponsor, Clear Skye the premiere ID Governance & Automation solution built natively on Servicenow.  Check out the episode we did with their VP of Engineering.   And Magic Mind, the world's first productivity drink, and the cure to The Duke's 3pm crash.  Use promo code "CJD20" for a 20% discount!!  Learn more about Magic Mind.

ALSO MENTIONED ON THIS EPISODE
Jace Benson on LinkedIn and Twitter
News With Jace (Youtube)
News.Jace.Pro
Jace.pro

ABOUT US
Cory and Robert are vendor agnostic freelance ServiceNow architects.
Cory is the founder of TekVoyant.
Robert is the founder of The Duke Digital Media

Sponsor Us!

What is CJ & The Duke?

Authentic, Authoritative, Unapologetic ServiceNow commentary by Cory "CJ" Wesley and Robert "The Duke" Fedoruk

[00:00:00] Duke: This episode is brought to you by our two favorite sponsors. Our first sponsor is clear sky Corey. You know what a Lobo clear sky.

[00:00:09] CJ: was that dude.

[00:00:11] Duke: We talked a lot about it's everything you need in identity management.

identity governance and automation, all newly built on the service now platform where all the rest of your workflow is. and none of that tech debt that you get with previous platforms, right? If you don't, what else I love about.

[00:00:27] CJ: What's that.

[00:00:28] Duke: Man, these guys are serious service now, players, it's not like you just get these random people who built nap on service.

Now they're like half their team are in service. Now is prestigious dev MVP programs, right? You and chase would know that because you guys are dev MVPs and how many clear sky employees are over there.

[00:00:46] CJ: quite, FUMA quite a few that's something I was thinking about too, clear sky to product is great. Right. But the team is also amazing.

[00:00:54] Jace: They just put a post out, was showing all of their developer MVP is I think they'd have five of them.

[00:01:00] Duke: It's insane. that's even unheard of amongst the really good service now store products. What I'm saying is if you never heard of clear sky, if you care about identity governance and automation, B care about ID management, this is the product folks. You got it, check it out. It's all on service now, or all the rest of your flows on.

And it's made by some of the best in the business, on the service now side, and some of the best in the business, in the ID manager space, they are going to be in the description below. Be sure to check them out. Our second sponsor is magic mind

[00:01:33] CJ: Magic mind.

[00:01:34] Duke: Magic mind.

They call themselves the first productivity drink and I got to agree. It's got, macho. It's got adopted genes has got all the ashwagandha, the turmeric it's got new tropics in it, and it's got a good dose of honey for the taste too and you just pop it back and it's a whole different experience than coffee, you know, coffee, like it gets you going and it energizes you, but it's that anxious energy. You know what I mean?

[00:02:03] CJ: Yeah. Yeah.

[00:02:04] Duke: It's that? Oh, if I don't write this down, something bad is going to happen.

It's just like jittery and. But when I get on my magic mind in the morning, it's just that flow energy. calm, cool. Everything's going to be okay. And look at how easily I'm not even thinking about it. And I was just like an hours disappeared. He got all his work done.

[00:02:23] CJ: Matt and who doesn't want to get in that flow state. Right. You know, start the day in the flow state and just kinda breeze through work as if, you know, as this, a second nature.

[00:02:34] Duke: Yeah, I got to tell you, , I haven't quit coffee, but if I do get to the point where I can easily, like coffee's out, magic, mine's going to be my ability to get off a coffee for sure. We have a special treat for you to 20% off a magic mind. So just check the description below. We're going to have a link, to their website, , that will also take you to a 20% discount on your first order of magic mind.

All right, Corey, what are we talking about today?

[00:02:58] CJ: today. Very special guests. We've got with Jace Benson and we're talking about service now news, and we're talking about service down development, man. We're talking about all of that and we're talking about it with Jace, like the Jace,

[00:03:14] Duke: not kidding about special guests, right?

[00:03:16] CJ: right?

Absolutely.

[00:03:17] Jace: be here guys.

[00:03:18] CJ: Yeah, look, man. I'm glad to have you here.

dude. You're one of my favorite people in the space, really happy that you've agreed to come on the show to chat with us today and really happy to, spend some time with you.

[00:03:29] Jace: Well, I'm also inspired by you guys and the content you're putting out. Don't want me too high on any pedestals.

[00:03:36] Duke: I mean, I'm speaking to content. , we gotta just jump right in. . News dot G-Star pro is not new. Right? But this thing you're doing with the videos, tell us what's going on.

[00:03:46] Jace: So I thought I'd try something new where I would put myself in front of the camera and I'd aggregate the news. I. Into a video clip and throw it up on LinkedIn or YouTube or somewhere, and just see how it goes so far. I'm having a lot of fun with it. I'm doing it once a week. I did do it on Fridays and now I moved it to Monday.

I try to keep them under five minutes and there is so much stuff happening. It is hard. Put that down.

[00:04:13] Duke: It's crazy. Isn't it like without spending your entire day on LinkedIn and Twitter? you just never know. All the good stuff that's coming up onto the feeds and it's just it blazes it. And I, I think I spend more time than most in terms of finding quality content to read. But Jace, your newscasts brings it to a whole other level.

[00:04:32] Jace: I mean, I'm just using my news, that Jace, that pro aggregator, which I put on RSS feeds and the conscript other stuff. So that helps a bunch. But one thing that can't do is it can't pull stuff from LinkedIn. LinkedIn actually has stuff in their terms of service where you can't do that kind of stuff like automatically.

So I have to like, literally scroll down there while the garden, just save things and come back.

[00:04:59] CJ: I want to say here, Jason, I felt like you were considerably underplaying the enormity of what you're doing. Like, you started the news digest, our pro, right? Like that's first service now news aggregator. Right? It's just going out in the ecosystem and pulling out all things noteworthy and putting away.

The place, which, you know, if you're new to the ecosystem, is H humongous has start. and just understand that, like, what's going on understanding the players, understanding some of the advanced concepts understand something, but understanding some of the conversations that that's typically going on in the space, but then you just took it a step further than that, right?

, everyone consumes information different. And so you took it a step further and you said, well, you know, what, how about I give you a bite size video version of the news? And now , you're the service now, news, caster and videos. Create , such a feel for me, like from like a, a news network.

I mean, it's not even like, from a perspective of like, oh, you know, some guy sat down in front of a camera and he's reading a script. Like, dude, this feels like a polished news network telecast and it's awesome.

[00:06:02] Jace: It's been fun making it. I gotta admit, Mark Scott has been doing these live streams and that kind of inspired me to try something with video and Andrew be door. He's kind of the, the idea behind the news that Jay start pro way back in the day, I was like, I have all these RSS feeds I'm going to share.

They call it an O P M L file. It's how

[00:06:20] CJ: Oh, yeah. Yeah.

[00:06:21] Jace: a list of RSS feeds. And he's like, can you just put that online somewhere? So I don't set up an RSS reader and I was like, yeah, I can do that. And that's what became new is such a step pro over the couple iterations edited.

[00:06:36] Duke: We are going to have links to this in the description below. , if you've never seen news dot J star pro, you got to see it. And man, Corey, maybe if we advertise this enough, people will stop asking us. What's the, you know, send me the one document to the one source of trips and ticks and trips.

And.

[00:06:55] CJ: Ah, that trips to ticks the bugs.

[00:07:03] Jace: I don't have a way to like, show users like their searches, like, like a way to like send somebody a quick string of Hey, I searched Jace news that J star per with this string, and these are what you're looking for, That is possible to do I have it, the codes there and it works. I just don't expose it today.

[00:07:21] Duke: Still man, if you just, if you could just show people the enormity of what's out there so that they can understand what they ask, when they say, Hey, just send me like a few articles give me some insights. And it's like, shoot, man. There's hours of content being made every day.

[00:07:37] Jace: Yeah. There's stuff all the time and it's constant. I actually don't do anything to add the news to that site. It just happened.

[00:07:45] Duke: Yeah.

[00:07:46] Jace: every hour right now.

[00:07:48] Duke: When you pull this information from the automated sources, forget LinkedIn for a second, which is a shame. , is there any way you could, like, you can get the amount of views or interactions that have been on it?

[00:07:58] Jace: So another thing I'm really privacy conscience. So I don't want to store anything about anybody that I don't need to, and I am storing clicks right now. So somebody clicks on a link like that number is stored and you can actually see it. I don't really do anything good at the data right now, but on the left of the link.

The information box button. If you click on it, it gives like some system information, but one of the things it gives, it gives the clicks.

[00:08:24] CJ: I see that.

[00:08:25] Jace: I can see what items are being clicked more often. And then I have another thing where I store the searches, I thought in the beginning and it really cool to like show like a, word cloud of searches. But then I was like, oh, what, somebody's going to search something inappropriate. And then I have to add rules to like, stop that from happening. So,

[00:08:44] Duke: always got to ruin it. Right.

[00:08:46] Jace: well, I just don't want to make more work for me. So like, if I expose what people are searching for, if they searched for I don't know, Acme company is terrible.

Like, I don't want to show that on screen. I'm trying to keep everything on the up and up and positive on all the things I make, because if you're going down the negative path, I just think that's not a good choice.

[00:09:06] CJ: Yeah. it's the internet, right? , so if there's a way to make it negative, people will make it negative. So it's good to be intentional about a positive focus. I think.

[00:09:14] Duke: But this is, I mean, this is why his newscast is so important to write Corey is that it's that aggregation. We now have too much material coming out on the regular to kind of like read it all and decide for yourself. What's good. Or what's rising to the top. And that's why like having Jace just do a weekly summer.

Of like he does that D different focuses. Right. He gets to people that continuously crank content, but he's also like, here's people that are new, that I've never seen before. So he gives people a chance to come up. But like

[00:09:42] Jace: I'm playing with different topics. So, so far it's been like the new folks and new content and then interesting stuff to me. And then like upcoming events, like that's all that I'm doing right now.

[00:09:51] Duke: Well, I mean, a lot of people just don't know. Right. I think. people who have, been around a middle to long time are interested to see what new fresh perspectives are, but people who are brand new to this space, I think it's important that someone, like you says, here's something I found insightful.

[00:10:10] Jace: Right. Like I, didn't no idea about this whole skills bridge next gen of folks until literally six weeks ago.

[00:10:17] Duke: Yeah, there's all kinds of those programs. Now. Some of them are way better than others, but yeah.

[00:10:22] CJ: yeah. I mean, I guess we can do a quick aside on that. I wonder how well those folks are doing in terms of getting their message. So the target audience, because there was one of these programs that, um, targeted a HBC, you audience, right? Like you have to have specifically needed a degree from HBCU in order to qualify.

And I wonder, if they were able to reach that audience, because I know I'm a black guy, right. And I it's, uh, I didn't hear about this

[00:10:51] Duke: Wait a minute. Sorry. I just had to go. I had to do it.

[00:11:00] Jace: I feel like I've asked, what does HBC U is that a college or is that some,

[00:11:06] CJ: uh, universities,

[00:11:07] Jace: oh, I see.

[00:11:08] CJ: I think is what the rest of the acronym stands for.

And, and so I've only just heard about this, this week and while I don't have a degree from a HBCU, I would think that I would largely, I would fall in that larger demographic that you would target.

And me just only hearing about it this week. I wonder, like, I wonder how intentional these folks, some of these programs are about getting that message to the people who they're intending to see it, because a lot of these programs don't work. If you can't actually get, folks to, you know, if the goal is to spread the message, right.

And that's obviously, that's what I think you're really good at here. Jason is spreading the message with, Jason news, digest.pro, and then now the service now newscasts, right? Like I wonder if somebody who's folks need to meet the, uh, give you a call.

[00:11:54] Jace: I mean, that'd be really cool to get some sort of pre-roll ad or something, or like sponsored content I've written now it's just me picking stuff. I don't know where I want to go with this thing yet. Also, I don't know who, like my whole demographic is when I'm in sharing the videos on LinkedIn, you can kind of see what companies view the stuff, but it's all internal service.

Now we places. like, I don't know that it has that viewership outside of that, grouping. Like, I'd feel like it'd be better leveraged by, , somebody who's more focused on just careers.

[00:12:28] CJ: I always wonder, what's the audience too, though, that we're reaching when we do some of this outreach that we're all doing here, right? Like with the podcast here that a. That the duke and I do with, uh, the newscasts that you just started in, the news aggregator that you've had gone and all the other stuff, right?

Like duke Scott, you know, YouTube channel and newsletter, I've gotten newsletter, you know, there's a lot of folks out here doing a lot of content and, again, right. Like first I want to focus on, I appreciate that the fact that, you know, on news digest.pro, you can get all of that, all of that content in one place.

You know, and I'm just wondering, are we contributing to bringing new folks into the ecosystem?

[00:13:04] Jace: No, that would be a good thing to measure against, like, I don't know how you'd capture it, but anybody listening, if you're new to service now, and you found out about this stuff that you're seeking to do, you should reach out to them and Twitter,

[00:13:18] CJ: Yeah, no doubt. I mean, cause I w I would love to, to, you know, that we're excited new folks in the ecosystem, Like they were getting folks excited about service now as a whole, and that they can see a future.

[00:13:30] Jace: Yeah. I mean, I I'm trying, when I'm making these things, I try, when I make them figuring out what would make it successful, like what is success? look like for me. And that's always a hard question because like, am I successful if people, shit, am I successful? If I can get somebody to tell me to put sponsored content on. Am I successful if like I do it until I feel like I'm content with it. And I really struggled with it when I first started writing on my blog, because I was like, what am I doing this for? Then really? It was just for me in the beginning, it was just a place to put my notes down in public that I could reference.

[00:14:05] CJ: Okay.

[00:14:06] Jace: and it still is that to me, but like these other things, they kind of have different purposes. Like this video thing, I've just want to see, like, if this is something I like to do, I want to try different stuff and I am enjoying it. It's really fun that the app I'm using for the video stuff is really great.

It's this? M M H M M app. It's fantastic. If you pull up needs to do interesting videos.

[00:14:31] Duke: I kind of have a different slant on that. For me. It's always been about what do I want to do with my stuff? And I've, rarely looked at the success of my stuff outside of my own. You know what I mean? Like what do I want to get out of it? And so it started with just, I was bored. I didn't feel like where I was working at the time.

I had an opportunity to speak my mind about certain things and it was just get that out there and people could like it or not like it, you know?

[00:14:58] Jace: There's some, you said about just,

[00:14:59] Duke: what's that? Go ahead.

[00:15:00] Jace: I said, there's something we said about just getting that random thought out of your brain. Like another thing that writing that stuff down does for me is it gives myself permission to forget. Like, I can just not think about that thing anymore, which is fantastic.

Cause if I don't do that, I'm constantly going back to that, like broke.

[00:15:18] CJ: Do like, Yeah.

I wa I've got way too much playing. Rolling. Brain and I never find time to write it down and get it out of there. I agree with you that that's a really good, um,

[00:15:30] Jace: I mean, even if you just write down a note about it, like, a one sentence, like that's enough for me to forget about it and then I can just come back to it later.

[00:15:38] Duke: Jace, that's the highlight of the show right there. And I feel like it's the most profound point that people can take away from this show. Is that talking about it, producing content about it it's like polishing a diamond in the rough. Inside of our heads, it's abstract, but because it's comfortable inside our heads, it's kind of like, well, I know what that is, but you don't really know that thing until you have to express it to somebody, which is the act of polishing and de burring it and making it smooth.

And you know what I mean? Like it exposes weaknesses, uh, you know, there, cause it just sitting in the dark recesses of your mind. And I think about all the different rants that I can kind of do on demand. Like my outcomes, outcomes, outcomes, rant, my documentation rant, my, building reporting, paradigms that matter, how to get good at like all the things that I can almost like I can talk for 15 minutes nonstop at the drop of a hat all started because.

I wrote it down in a blog, or I produce it in a video or even tried to produce it in a video and just, it never got there. Or I talked about it on CJ and the duke.

[00:16:44] Jace: like, just write it down. Put it on a private good hub issue in a repo of your own. Like somewhere, it doesn't have to be public if you're not ready for that. I mean, when you started with that whole like outcomes thing, I'm sure that your full thoughts weren't all there. I'm sure it was just like, why are we spending our time doing this thing that doesn't. And that might've been the initial thought, and then it's grown over time. You've identified like we're doing these wrong things because maybe we're measuring the wrong stuff.

[00:17:14] CJ: I totally agree. And I see merit right. To both, getting out there in public and also notate and in private, right? you know, both of those allow you to kind of get that stuff out of your head and put it somewhere else where you can reference it and you can unload that cognitive load and use some of those processes, right.

Like to do something else. the one thing that I find really, really. Useful. a lot of folks kind of do this in the wider, like startup ecosystem, but it's like when you get the idea out of your head , and put it out there for the public to investigate, right.

And to offer feedback, that's when you know whether or not it is. Right because all of your ideas, as long as they're in your head, all seem pretty good to you, Until you put them out there and let the public actually look at them and, and, you know, walk around and pick this thing up and look, you know, investigated on all sides and then give you feedback.

Or if it's a product, purchase it right. Or subscribe to it. Right. If, you know, if it's a thought, right, like subscribing your newsletter or your podcast, or, you know, whatever it is until you do that, that action. Right? Like you don't really necessarily know if you're, you know, if this is something that's just been bothering you and nobody else, or if you're actually on to something, right.

Like, your newscast, Jay's like, you know, getting that out there and in a public and man, you're on this something. Right. But I think you probably didn't know that until you put it out there and then folks start telling you do this is.

[00:18:32] Jace: Yeah. I mean, it has a ton of engagement. I went there, but.

[00:18:35] Duke: speaking of engagement and you've been in the game for a long, long time has distributing content or even just apps that use talk about. would you say that's had a positive spin on your career? A measurable spin,

[00:18:49] Jace: always. I mean, here's the thing. If you make something and it's terrible, Like somebody says, Hey, go make a scoped app to like Polish your skills on. The mobile in-service now, even if what you make is horrendous and you'll never share it, you'll learn so many things from that because you try it, you did something and maybe you failed, maybe it didn't, but regardless, you're going to have lessons learned.

Like, I know that for sure. I'm not going to use this method here because it just doesn't work right on the same note with pontoon. If you put something out there and like, you struggle with the stuff like writing that stuff out there, like you're in a know, what works and what doesn't work. And like maybe how better to form those statements and that content in a way that makes sense.

I probably spent two hours recording that first two minute video or three minute video because I just, I didn't realize how recording takes work. But now I've got a whole, process, like in my brain about how it works and it's great. So it takes me an hour, maybe 45 minutes to do a set

[00:19:53] Duke: Man. I know that feeling. I remember the first video is I was trying to make, I was trying to make ITBM training videos for customer mind and maybe five minutes a piece, but I try and do them in one day. And I didn't even think about video editing products where I could just like, okay, take a big long pause, take a breath, compose yourself, then start talking, Like an editing tool worth its salt will just let you just, okay. We'll just highlight dissection and delete it. But man, I was sitting there like a fool, I get four minutes in and then I'd stutter and I'd be like, ah, start all over.

[00:20:29] Jace: you guys ever played, um, super.

[00:20:32] Duke: Why is that familiar?

[00:20:34] Jace: a side scroller game. Anyways, there is no like pods in the middle of a level, all the levels, like 30 seconds. But like when you complete the level, it shows you every wrong way you went and like all the ways you died and it's amazing, but the way you're talking about how you did it all in one take it's like you did like the hundred different ways to fail.

And then the hundred and first, finally. But really, if you were like, pause it as you went, you could correct and make it right. Save yourself a bunch of times.

[00:21:05] CJ: You know, that had to be pretty gruesome to get to like minute number 56 of a, of a 60 minute video. And then. Yeah.

[00:21:14] Duke: Oh, no, they weren't an hour. They were like, there were five minutes long and even at five minutes long, it's still crushing to your soul to be like, I gotta do it all over again. But

[00:21:24] Jace: it's like debugging, but much, much worse, right? Because debugging email, you've got to wait for whatever mail server to pick it up and send it to like, actually test end to end. And like, that's going to be up to like two minutes. You're talking about a five minute thing that you actually actively have to do something and then you have to keep repeating, uh, yeah, I I'm, I'm sorry.

You went to that.

[00:21:44] Duke: Well, I mean, I, I knew that it wasn't supposed to be like that. I'm like, how does anybody create an hour long video? Right. And so it was just some of this stuff I just learned the hard way or by accident. And then some of those just like, you know, When you buy TechSmith, they send you all these tutorials on like how to do pre production.

I'm like pre-production. And and they're like, trust us, write a script. I'm like, no, that can't be right. Write a script. but sure enough, , I'd say the first, third of my YouTube experience, like up until the point where I started doing my face on the camera, everything you heard is me reading it right off the.

[00:22:25] CJ: Wow. Okay. So, so I mean, let's, let's, let's double down on that, right? Let's educate it took you a long time, learn these lessons, right? Like let's have to help the audience out.

So what tools do they need and what processes have you found the most helpful in getting your content produced and out to your audience? as quickly and as efficiently and with as much polished as possible. And this is a question from me to both of you duke and UJS

[00:22:51] Jace: I feel like you guys have a way better answer this than I am, but I'll go first if you don't mind.

[00:22:57] CJ: yeah. Go for it.

[00:22:58] Jace: for me, it's all about figuring out what message I'm trying to communicate. sometimes it's just frustration. I just want to get something out there. So I don't have to deal with the other tool. Like I have my own version of service now is developer like, their developer, that service now that can reference stuff.

I have my own version of it that never goes down because it's just a static site

[00:23:19] CJ: Oh, no.

[00:23:20] Jace: it's down often enough that it bothers you. Which isn't much, but it doesn't take much for me to be inconvenienced.

[00:23:29] CJ: Okay.

[00:23:30] Jace: , but alternatively, if I'm writing a post about like there's a post I have that I am really passionate about, which is like owning your own content.

I really think everybody should understand when you post something on a platform You're giving some of that away to looking at forum. Like they host it, they can control who sees it. They can get rid of it, rid of it if they don't like it. And like the message I want to get out there is just, you really need to understand, like it's a, trade-off, you're getting easy posting for a place to post it at pasta.

You might not be able to get to the setup. Or even the tool that we all work on their community, this is their third or fourth version of it. There's content that I know has been lost because I wrote it more. I saw it and I've looked for it since, and it's gone. And like, that's just the way the United is.

[00:24:19] Duke: how do you like, is it even plausible for somebody to own their own content for video, but you basically have to have a service to run the video, right?

[00:24:27] Jace: It is, I mean, you'd have to like post it, like on something like mocks or have like Amazon hosted or net or, you know, one of those large providers,

[00:24:38] Duke: like, I basically like what, for my written content, I keep copies of it. Right? So it's it's always, even if MailChimp disappeared overnight, I still have all my blogs that are wrote for MailChimp somewhere, but I tend to think about LinkedIn and the service now, community as channels, where my content gets Cindy. So I have a, I, I, my videos are on YouTube. I post on LinkedIn and thank goodness they have good thumbnail generation. Right. And I talk about on LinkedIn. So if I get kicked off LinkedIn for mouth and off to a, bad faith recruiter, I still have the content

[00:25:13] CJ: Great. And you can start over on a different service. You can move to Twitch or you can move somewhere somewhere else. Yeah.

[00:25:19] Jace: mean, I just think it's really crucial to own that kind of stuff. That was just an example, poppy, but like my whole point was in my mind, whenever you're making something, just realize what the message of it is. Even if you don't have a message that's going to, there's going to be a message somewhere.

[00:25:34] Duke: Yeah, for me, I think that the more this ecosystem grows and the more people that are creating content, the more. The minimum threshold of production quality is going to increase. Um,

[00:25:47] Jace: to be out of a job.

[00:25:50] Duke: but we're helping you on chase. We got, I mean, we're that newscast is like getting better every single time, right?

Solve your audio issue in two episodes.

[00:25:57] Jace: It's true. I still got to fix my lighting issue. Somebody told me I needed another light because it looks like my beard is just my shirt.

[00:26:04] Duke: Yeah, Mark Scott and I ordered the same, mini studio package from Amazon. That's another a hundred dollars spend, but,

[00:26:10] CJ: Yeah.

[00:26:11] Duke: all within reach. I spend a lot of time just making sure that my content looks great, like a difference in a good thumbnail and a bad thumbnail on, interactions is noticeable.

Even at the small scale I operate.

[00:26:23] CJ: Okay. So, so Yeah. so what I'm hearing here right. Is make sure if you're doing video, right, like in your, in the video, make sure it's properly lit rightly make sure your audio, and if you're doing any kind of audio, make sure your audio is. We're really clear. Right. And it's, you're not statically staticky or low.

Right. And then, when you're talking about syndication, make sure that the, content that you're sharing Has something that is a hook, right. And something that's going to grab the audience's attention. So you want to make sure you're on your thumbnail or whatever, piece of content you're using the share with is something that the audience is going to gravitate.

Yeah. So that's, that's a couple of tips right there, you know, for folks out, there and audience, you know, new guys and gals who are, you know, thinking about doing content and wandering, like, how do you get started? What about some of the editing tools you guys use? Like duke, I know, um, to, to edit the podcast, you do a use.

[00:27:14] Duke: Actually, we might have to have a part two because it's 40 minutes in of record and it was pretty solid the whole way through.

[00:27:21] CJ: Oh, sweet.

[00:27:23] Duke: All right. Jace, would you join us on a second episode where we actually talk about the tools that we, that we use to build the content?

[00:27:28] Jace: Sure we can do that another time. If you lie.

[00:27:31] Duke: Well, we got 40 minutes in buddy, so, why don't you take the last word?

[00:27:36] Jace: Sure. well, if you want to see what's happening with me, follow me on LinkedIn and on YouTube. I have a channel called Jace now where I'm hosting these, news blips, but also news that Jay stop pro. And if you are making content anywhere, I want to know about it. I don't have it open for people to list their own stuff in there yet, but.

[00:27:56] CJ: And I just gotta say it like that. Big fan loved, loved the content that you're putting out. Love the sites really, really appreciate you coming on the show and spinning, spinning a little time with us to talk about all of this stuff.

[00:28:07] Duke: thanks a lot. Chase. We talked about a lot of different links. There ought to be in the description below. Be sure to check that out. All right, folks, we will see you on the next one.

[00:28:14] CJ: All right guys. Bye-bye.

[00:28:15] Jace: Bye guys.