For solo professionals who want to make more and work less without hiring.
Hello, and welcome to Ditching Hourly. I'm Jonathan Stark. You can make a living doing art, and you can make a living doing design. Done well, both can be almost immeasurably valuable, but they are absolutely not the same thing. In fact, I would say that they're mutually exclusive pursuits. An artist is not a designer, and a designer is not an artist. My experience is that many people think that because design requires a lot of creativity, then that makes a designer an artist. But lots of things require creativity. Creativity alone doesn't make an activity an art. For example, I can tell you from experience that changing a diaper in an airplane bathroom is a creative act, but it's pretty far from artistic. Here's the thing. You have to use creativity in both art and design, and coding, and copywriting, and photography, and law, and medicine, and finance, and every other kind of knowledge work that I could think of. But being creative does not make you an artist. Being an artist means doing something that no one knows they want, something completely new. It means breaking new ground, shaking things up, ticking people off. Design, on the other hand, revolves around pleasing people, solving their problems. Yes, design requires creativity, but it's not art. It's design. Someone has a problem, and a designer designs a solution, which is amazing, but it doesn't make a designer an artist any more than architecting a roller coaster makes you a storyteller. Milton Glaser was a designer. Van Gogh was an artist. Both are important, but they had dramatically different career paths. You can't do both, so pick one and own it. That's it for this time. I'm Jonathan Stark, and I hope you join me again next time for Ditching Hourly. Bye. Would you like to learn how to get paid what you're worth? How about selling your expertise and not your labor? What about making more money without working more hours? We work through all of this together in The Pricing Seminar. Registration starts soon, so head on over to thepricingseminar.com to add your name to the announcement list. That URL again is thepricingseminar.com. I hope to see you there. Hey, Jonathan again. Do you have questions about how to improve your business? Things like value pricing your work instead of billing for your time, or positioning yourself as the go-to person in your space, or maybe productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal. Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes you to get ready for work in the morning. Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call you don't feel like it was worth it, just say the word and I'll refund your purchase in full. To book your one-on-one coaching call, go to jonathanstark.com slash call, C-A-L-L. That URL again is jonathanstark.com slash call. Hope to see you there.