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When you facilitate workshops and presentations for visibility and lead generation, we want to make sure you get the results you’re looking for. It’s perfectly fine to do free or low-cost workshops, as long as the audience aligns with the types of...
When you facilitate workshops and presentations for visibility and lead generation, we want to make sure you get the results you’re looking for.
It’s perfectly fine to do free or low-cost workshops, as long as the audience aligns with the types of clients you work with, you have an offer that would be of interest to them, AND you’re willing to make that offer.
So often, we hear from women that they don’t want to sell at these types of workshops or presentations.
But, that’s the reason to do them. You need to let the attendees know how they can work with you and give them an incentive to do so.
We recently facilitated a 90-minute in-person workshop for a group of women professionals who are alumni of a program called ATHENA NextGen that I went through in 2016.We got rave reviews from the workshop - and we got a bunch of leads and new clients!
In this episode, Diane Diaz and I talk about:
Deciding which of our offers to present to the audience and why
How we almost got stuck in the expert trap when we realized that we had a bunch of content and activities but no overarching lessons
How we use our framework to provide a cohesive journey of transformation for the attendees, not just information
The importance of sharing your own personal stories, even in workshops
Using humor and making it fun (even if no one else wants to participate in your dance party!)
The specific sales techniques we used
Links:
Show notes at https://www.speakingyourbrand.com/413/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn:
Carol Cox = https://www.linkedin.com/in/carolcox
Diane Diaz = https://www.linkedin.com/in/dianediaz/
Related Podcast Episodes:
Episode 393: The Kind of Speakers that Get the Best Feedback and Referrals
Episode 288: A Framework for Creating a Signature Talk for Income and Impact
It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.
Carol Cox:
We're taking you behind the scenes to share
with you how we recently designed and
delivered a workshop for lead generation and
the results we got.
On this episode of the Speaking Your Brand
podcast. More and more women are making an
impact by starting businesses, running for
office and speaking up for what matters.
With my background as a TV political
analyst, entrepreneur, and speaker, I
interview and coach purpose driven women to
shape their brands, grow their companies,
and become recognized as influencers in
their field. This is speaking your brand,
your place to learn how to persuasively
communicate your message to your audience.
Hi and welcome to the Speaking Your Brand
podcast. I'm your host, Carol Cox, joined
today by our lead speaking coach, Diane
Diaz. Hi, Diane.
Diane Diaz:
Hi, Carol.
Carol Cox:
Today we are talking about how you can design
and deliver workshops that get you leads and
clients. We're going to share with you how
we recently created a 90 minute in-person
workshop that we delivered here in Orlando,
Florida, where we live at the end of August
for a group of women professionals and
entrepreneurs. And the entire idea behind us
doing this in-person workshop was for
visibility and exposure so that more people
knew about speaking your brand and the work
that we do. And because we knew we were
doing this for visibility and for lead
generation, there were very specific things
that we did that we wanted to make sure that
we got an ROI from it.
And that's the same thing that we want for
you. We know that you many of you, love
delivering workshops.
You're out there in your community or at
conferences, giving presentations.
And we also want to make sure that you're
getting leads.
But, Diane, how often do we hear from women
we talk to, whether it's on console calls or
clients and our thought leader academy?
And what do they say to us?
They don't want to sound salesy in their
workshops and their presentations.
And where do you think that's coming from?
Diane Diaz:
Well, that's coming from having sat through
workshops and presentations where the person
was salesy, because we've all been to those
and it feels icky and gross and nobody,
nobody wants to be sold to.
Right. It feels weird and uncomfortable.
Carol Cox:
Exactly. And so we don't want you up there
delivering an icky sales pitch either,
because you're not going to enjoy that.
And your audience is not going to join that.
Enjoy that. And it's really not going to be
productive for you anyways.
But there are very specific things that you
can do to make sure that you are getting an
ROI from these workshops in your
presentations that you're doing, because
after all, if you're spending time and your
energy and effort and your expertise to
deliver them, we want to make sure that
you're getting something back.
So we're going to take you through how we
decided on the topic for this workshop,
considering who the audience was, how we
then very specifically chose the offer that
we were going to present to them based on
who the audience was, how we created the
content, designed the content, and how we
made the workshop very interactive, as well
as one very specific thing we did at the end
of the workshop that most people don't think
about doing, but it is a game changer for
getting leads and clients from these
workshops and presentations that you're
doing. We're also going to share with you
the mistake that we almost made.
And it was such a dumb moment when we
realized it. And we're going to share that
with you because we don't want you to make
that mistake either.
If you would like to work with us to develop
your thought leadership, create your
signature talk, which you could also use as
a workshop, as well as learn the business of
speaking. We do all of those things with you
in our Thought Leader Academy.
We work with you closely, both one on one
and in a small group.
You can get all of the details and join us
at speaking your brand.com/academy.
All right Diane, so let's talk about this
workshop that we delivered at the end of
August. It was for a group called Athena
NextGen, which is a program that I went
through back in 2016.
And every year they bring together 50 women
professionals in the Orlando community, and
it's an eight month long program, and we
meet every single month in the program.
And then they have different topics that
they deliver. So it's great not only for
leadership development, but also for
networking within the community.
So because I had gone through the program, I
knew that the audience were really mostly
professional women.
So early to mid career, not so much
entrepreneurs. So we primarily work with
entrepreneurs. That has been most of our
clientele, but these were women who worked
for other companies. So we knew, number one,
when we thought about the topic, that it was
going to be about personal branding.
So, Diane, can you tell us a little bit
about kind of this idea of creating a
standout personal brand and how we thought
that it would be a great topic that would
appeal to both professionals and
entrepreneurs.
Diane Diaz:
Yeah. So obviously for entrepreneurs, you
know, when you're building a business that's
yours, you need to have a personal brand
that stands out, distinctive, clear, you
know, because it's so connected to your
company, to your business brand.
Now, for professional women who work for a
company that they don't own.
Having a personal brand still important.
So we wanted to make sure that they those
women understood that yes, you need to build
you're building something with the company.
You're out there promoting the company you
work for, but you also have thought
leadership. You also have a message.
You also have a brand, and you should build
that alongside what you're building with the
company. Because at the end of the day,
that's all that you own.
So if you end up leaving a company that is
yours, right. And so you should still have a
presence and your voice should come through
even in the work that you do at a company.
Carol Cox:
Exactly. Yeah, very well said.
So there were about 50 women in attendance.
That was the max and 50 women for the space
that we were at that that could hold.
So it was full house and it was a lot of
fun. The first 30 minutes is women started
arriving was their networking time.
It was breakfast. So this was early in the
morning from 8 a.m.
to 10 a.m.. And so we designed a personal
brand bingo card with the help of ChatGPT
and Canva. And it was beautiful.
So we printed that out on cardstock.
And when the women arrived, they grabbed one
of the bingo cards and it was a great
icebreaker. They would go around and find
other women there who met one of the
criteria on the bingo card related to
personal branding.
Things like the person has been a panelist
at a conference, or has a podcast, or has
been featured in the media, has a LinkedIn
active LinkedIn profile, things like that.
So it was a great way to to break the ice
and to get them talking to each other.
Because I don't know about you, Diane, but
as introverts, showing up at an event,
especially during the quote unquote
networking time is for me, the most nerve
wracking because you want to talk to people,
but you also kind of like you feel like,
okay, what am I going to ask them? But
having that bingo card, I love that as an
attendee.
Diane Diaz:
Yeah, I agree it is.
It's hard, I think, especially when you, you
know, there might be women in the group,
groups of women who all know each other, but
then 1 or 2 people come who maybe don't know
that many people or the person they know is
not there, and they do feel a little bit
kind of on the outside.
So having that bingo card lets them feel
more comfortable in, because now you have a
reason to go up to somebody and ask them,
hey, do you have a podcast?
And then you just start talking?
I love that idea.
Carol Cox:
And as the ones facilitating the workshops.
So if you are the workshop facilitator, make
sure you are also mingling with women when
they arrive. Like obviously get there
earlier to do all your setup, make sure
everything is good to go so that whatever
the start time is for the people arriving,
you are ready to start interacting with them
because you want to make sure they feel
welcome, that they have a good experience.
And if you see a woman by herself, you know
that look where, you know, they're kind of
looking around and they don't really know
who to go up to you as a workshop
facilitator or the speaker or the event
organizer, go up to them and introduce
yourself and get to know them a little bit.
They will be so grateful.
Diane Diaz:
Oh yes, I've been that person, so we will be
grateful. Yes.
Carol Cox:
So. So the topic was about creating a stand
out standout personal brand. They had that
30 minutes of networking with the bingo
card, and then after that was the 90 minutes
for the workshop.
And we really wanted the women to understand
not only why building a personal brand was
important, especially if they work for a
company, but also how to think about what
makes them unique their mission, their
values, the work that they do.
Why the work that they do matters to them,
and how they can kind of tie together all
the different threads in their career.
I feel like nowadays, so many of us, we
don't just have one industry we've worked in
or one type of career we've had.
We've maybe majored in something in college
and didn't end up doing that for our career.
And we've had different jobs.
And so a lot of times people don't know how
to tie it all together.
It feels really messy.
So we wanted to help them understand how to
connect all of that.
We really wanted to make it fun and
energetic, have different activities for
them to do.
And so here's the mistake that we almost
made. We put together all these different
content ideas. We have these different
activities and our frameworks that we use on
other workshops that we've given, like our
brand voice canvas and our personal brand
pillars, and thinking about the different
spokes of your personal brand.
So and then we had this really fun brand
personality thing for them to figure out.
So we had all these activities, and I
remember I was going to work on the slide
deck. This is a couple weeks beforehand.
I was like, something feels really off.
Like, these are great activities.
Like our frameworks are great, but I don't
know if something is just not gelling.
It's not coherent.
And then I realized, duh, because we hadn't
put it into our signature talk framework.
And that's why we teach the women our
framework in the Thought Leader Academy when
we're working with them on the VIP day, we
do that work for them, but then they're also
learning it because any presentation you do,
any workshop that you design, this framework
helps you to make sure you're taking the
audience on a journey and not just giving
them a whole bunch of activities back to
back, where there's no bigger picture or
connecting thread to it.
And that's what we wanted to make sure that
we avoided. And luckily we I figured that
out as soon as I was working on that slide
deck, because that's where as a workshop
facilitator or a speaker, you get stuck in
that expert trap that we talk about, which
is just you're giving your audience a bunch
of information and activities which in and
of themselves are valuable.
It's good content, it's good activities.
But if there's not a bigger lesson about
that transformation you want your audience
to go through, by understanding this
information, by doing these activities,
they're just going to do a bunch of them and
then walk away and not really know.
Well, where did that all mean?
What does that mean for me?
So that's why we want to make sure that
you're thinking about putting this through
the signature Talk Canvas framework, and
that we did a whole episode on this back a
couple of years ago. And I'll put a link to
the show notes. I'm walking you through the
framework. So let's talk about thinking
about how to kind of we had all these
activities. And so what I ended up doing was
putting them under three key lessons that we
wanted the audience to take with them, and
that's what we kind of put the activities
underneath these three key lessons.
So if you think about your own content,
think about that through line of your topic.
What are kind of the bigger picture or
lessons that you want the audience to take?
Put your content and activities underneath
those, say three key lessons, and then make
sure you're also having unique frameworks
that you're having your audience work on,
like some of the ones that we just mentioned
that we have, because it's going to help you
to set yourself apart so that you're not
just doing the same kind of work that
they've seen from other people.
They're doing something different.
So, Diane, I know that when the workshop we
had them do the brand voice canvas and the
personal brand pillars, which is something
we created, is we invented it.
And so I know you've done a lot of personal
brand workshops, not not just you
facilitating it, but attending it or learned
a lot about personal branding over the
years. So can you tell us a little bit about
kind of why having your own unique
frameworks when you're presenting content is
so helpful to the audience, but also helpful
for them to then want to work with you.
Diane Diaz:
Yeah. So I have attended many, many things
about personal branding, and I can tell you
from that experience that I don't really
remember anything about any of those.
And so one thing that I think the framework,
having your unique framework and
incorporating that into your workshop and
using it with the attendees is that it's
more memorable, it's more memorable for
them, and it helps them to sort of
encapsulate the information you're sharing
with them into a little container that's
easy to remember, easy to digest, easy to
work with, and it makes it more enjoyable,
frankly, right. When we put it in sort of
that little framework like that.
So definitely create frameworks that you can
use. I think it also just threads everything
together more effectively.
So it's not just this content dump, because
if someone just comes and tells you a bunch
of stuff about personal branding.
Okay, great.
But now I can't take that and then go do
anything with it, because I'm probably only
going to remember a fraction of it.
But if you give me a framework and now I've
done an exercise and I've written some
things down. Okay, now I'm thinking.
I'm thinking about how all the pieces fall
together. It's like a puzzle, right?
So the framework is hugely helpful.
Carol Cox:
Yes, exactly.
And then they're taking it away from like,
literally taking it away from them.
So now you're staying top of mind.
So we created a workbook a little kind of
worksheets for them that were stapled
together. And if you're watching the video
which you can see on the podcast episode
page, you can see I'm holding up the
workbook here. So it has kind of the title
of the workshop. It has a QR code for them
to take our speaker archetype quiz.
You can have a QR code wherever you want to,
has a page about us, and then it has the
different worksheet pages.
So for example we have like the brand voice
canvas here.
So again we're having them take a few
minutes to fill this out. But now they're
taking it with them.
So they have all of this branded by speaking
your brand that they're going to keep with
them because it's valuable content for them.
We also have here's the bingo card.
If you come back to the video you can see
that a lot of fun. So yeah.
So having your own frameworks, which is one
of the things we also do in the Thought
Leader Academy during that VIP day that we
do with you one on one is that we're mapping
out your talk based on your content and your
ideas, and we're also helping you to develop
your own unique framework, your intellectual
property, if you don't already have one.
So that's a lot of fun as well.
Diane Diaz:
I also think that the framework sort of
elevate the content, meaning like if you go
to a talk about any topic and they just
talk, talk, talk, talk, talk, even if they
have stories and engagement and all that,
that's great. But if you go somewhere and
there's a framework, it feels like, oh, they
put a lot of thought into this, right?
It feels more elevated.
So now you are seen as more of a thought
leader, as more of a professional in the
space that you're working in.
So it's a great way to not only, like Carol
said, brand, you know, your your company and
the work that you do, but also you as the
person up there who's the go to for this
topic.
Carol Cox:
Excellent point. I completely agree because
so often we see speakers and workshop
facilitators who use other people's content
in their workshop, and it's fine to have,
you know, to take 1 or 2 things, obviously,
give credit to whomever you're taking it
from, but you really need to create your own
stuff because that's what's going to help
you stand out. And to your point, then the
audience is like, oh, well, if she can
create this incredible, these, this
incredible framework, and she obviously has
put a lot of time and energy into this, then
clearly she knows what she's talking about
and she would be a great person to work
with. All right.
So that's so frameworks are a must.
The other thing and this is where you may be
surprised with workshops personal stories.
And you know we talk about storytelling a
lot on this podcast. And you know, if you're
doing a keynote or a TEDx talk, stories are
front and center. And you may think, well,
workshops. But workshops are about the work.
They're about learning.
They're about training. They're about the
activities. I don't need personal stories.
But yes, you do need personal stories
because that's what people remember and
that's how you connect with your audience.
And we shared some personal stories in that
workshop, and it also helps the women to
open up. So, Diane, how did you feel?
You know, after we shared some personal
stories, what was the kind of the vibe in
the room?
Diane Diaz:
I think they felt more connected to us.
So here comes a group of 50 women, right?
They all sit down at the tables and it's us
standing at the front and them at the
tables. Right. So you feel you feel a little
bit disconnected at the start.
And then we start talking and going through
different exercises. But then the personal
stories come in.
Then they feel permission to open up about
their personal stories, because we did at
some point ask for audience members to
share. Well, now we've shared, right?
We've opened up, we've been vulnerable,
we've shared, they're more willing to share,
which is going to embed and solidify what
they're learning even more, because now
they're applying it to their own personal
stories. And other women then in the
audience get to hear that, and then that
models it for them. And so it sort of
becomes this. I mean, it sounds sort of
silly, but it's like this kumbaya moment,
right? It's like because we're all sort of
in this together and we're all supporting
one another. But that is what stories do.
That's what personal stories do.
Carol Cox:
Yes. And you as the workshop facilitator or
the speaker, you have to role model that
vulnerability. You have to role model that
storytelling. If you want the workshop
attendees to do the same, because you can't
expect them to do it.
I mean, some will, but, but, but if you
don't do it first, then there may be more
reluctant to do so.
So that's the kind of the first thing when
you think about your workshop design is the
content. So make sure that you have that
clear through line based on your topic,
maybe making sure you're wrapping your
information in your content and your
activities under like three key lessons or
kind of the bigger picture.
Have some of your own unique frameworks that
you're presenting to the audience and having
them work on, and make sure you are also
telling a few personal stories along the
way. So that's the content piece.
The next piece is the facilitation.
Now obviously you want to make it fun and
energetic, you know, especially if they're
there for 90 minutes or a half a day or a
full day. So we varied the activity.
Some of them, they would spend a few minutes
working quietly by themselves and writing
things down on the worksheet.
Sometimes they would talk to the person next
to them or to the entire all the women who
were at their table.
And then we also had a few of the women get
up and share in front of the entire audience
what they had worked on, say, for their
brand voice, canvas or some of the goals
that they had. So it's a good idea to vary
the activities.
The other thing that we like to do at our
workshops, which which we are always 100%
committed to, and sometimes it works and
sometimes it doesn't, was a dance party.
So about halfway through the 90 minutes, you
know, we knew we wanted to kind of make sure
to bring up the energy in the room.
You know, we've been sitting for a while.
We wanted the, you know, the women to get up
and move around.
And what happened? Diane?
Diane Diaz:
Uh, we were the only ones dancing.
It was just. Just you and me.
That's all. So it was really a show, not a
party.
Carol Cox:
Oh, we tried so hard.
Diane Diaz:
We really did. I think part of it was, and
this is maybe a good lesson, is consider the
audience and where they're coming from and
time of day and everything. So these women,
professional women, most of whom were in
professional dress with high heels, so maybe
that factored in somehow into them not
really wanting to get up and dance.
Right. So who knows.
But and every group has its own dynamic.
Carol Cox:
Yeah, absolutely. But we did our best.
But regardless, at least we had some music.
At least we danced along.
And it was probably memorable to them to see
us just moving around. Right?
Diane Diaz:
Yes. And I will say we did add in fun memes,
and the one, the meme that we used for the
dance party was Elaine from Seinfeld and her
terrible dancing.
It's something about thumbs.
If you look it up, you'll know what I'm
talking about or if you're a fan.
And I think even though they didn't want to
dance, that was funny.
And they loved that because everybody
identified with it.
Carol Cox:
Well, yes. And that's a great point about
humor. That's the other thing with workshops
and, well, any presentation that you do,
keynote conference, presentation workshop is
make sure that you have intentionally put
humor in, whether it's funny video clips,
funny memes, things like that, because you
need to lighten the mood and you need to
make sure that people are having a good time
and laughing. And it's not just all serious
work that you're doing.
Diane Diaz:
Especially if your dance party doesn't work,
then. Yes, exactly.
Carol Cox:
All right. So that so that was number two.
Facilitation. Make it fun.
Make it energetic. Your audience is going to
take the lead from you.
And if you're not into the topic, if you're
not passionate and enthusiastic about the
topic, they're not going to be either.
So make sure you're presenting on a topic
that you really enjoy talking about.
So that was number two facilitation.
Number three now is the lead generation
piece. So the first thing is to think about
what type of offer makes the most sense for
this particular audience that you're doing
this workshop for.
It could be your primary offer.
So our signature program is our thought
Leader Academy. That's where most of our
clients go through when they work with us.
But we knew for this particular audience who
are mostly professional women, the Thought
Leader Academy was probably not the next
step for them. After having just gotten to
know us for the first time.
And they may not even necessarily be
speakers, or maybe thinking about speaking
like they're maybe on much earlier in the
process. And it just so happened that six
weeks from that date that we were doing
this, this workshop, we were holding an
in-person speaking workshop in Orlando.
So very similar location it was all these
women were obviously local.
They lived in Orlando who were coming to this
free workshop that we were doing here for
the Athena next gem.
So we figured this would be a good offer for
them, because it would be a way for to get
to to know us. It was a lower price point
than the Thought Leader Academy and they
were already local, so that's why we wanted
to make sure that that was the offer that we
made. We made to them.
So the way that we did this is throughout
the workshop content.
We made sure that we planted sale seeds.
So we had client success stories that we
shared, some of the women that we worked
with and what brought them to us and how
they've been successful.
And so that's a great way to do that.
It doesn't come off as salesy at all.
It really comes off as an inspirational and
aspirational point that you're making.
We would drop things in like in our Thought
Leader Academy. We work with our clients to
do X, Y, and Z. It's literally one sentence.
It's not a sales pitch, but you're letting
the audience know the type of work that you
do and who you work with.
And so we planted those sales seeds along
the way. And then here's what we did at the
very end. And I want you to do this at any.
In-person workshop or in-person presentation
that you do, which is to.
Have a feedback form.
And again, people looking at the video, you
can see me. Holding up the feedback form.
So the feedback form we attach to the the
rest of the worksheet pages is staple.
But then at the end we have them separated
rip rip it off.
And then they fill in their name their email
address, what they what their number one
takeaway was, what they what they most
enjoyed about the workshop and then say like
whatever their next step is or something
like that. So we so that's great because now
you're getting testimonials that you can use
from that workshop or that presentation that
you just gave. So that's the first part.
But the second part of the feedback form,
this is what makes it literally gold is at
the bottom. There are checkboxes.
And these checkboxes are things like I'd
like to schedule a consultation call to
learn about working with speaking your
brand. Or I'd like to hire a referral
referral Carol or Diane to speak at another
event or organization.
So now you're collecting leads right here.
And then the third checkbox I always do the
last checkbox is please send me the PDF
version of the workbook or the slides and
add me to your email list. So something
that's free like some type of lead magnet or
opt in because that way they are at least
checking that one off, and then it gives
them more incentive to fill out the form and
turn it back in because they're at least
checking that one off.
But I'll and the feedback form, you'll
generally get at least a 50% return rate of
them, oftentimes a lot higher than that.
And then you'll get the check boxes.
Because the reason we have people do this is
that a lot of times we'll hear, well, can't
they just fill out the survey online like
talk a dot is a well known one.
And yes, you can still do that and collect
stuff online for sure.
Or I have the QR code on the worksheet or on
my slide. Can't they just click the QR code
and go to the website or whatever?
Yes, they could, but here's what happens.
They love the they love what they heard at
the workshop or at the conference, and then
they go back to the office, or they travel
back from the conference, or they go back to
their laptop. And what happens?
Diane.
Diane Diaz:
Never hear from them again.
Right. Because we all have good intentions
and then we get busy, something else comes
up and then we forget about it.
Carol Cox:
Exactly. So you want to make sure that you
are in control of who your leads are, and
then you can reach out to them.
So that way, after you get all the feedback
forms collected, then you go and you send
them a nice thank you. If they wanted the
opt in, you send that to them.
And then if they wanted to schedule a
console call, send them your account, your
scheduling link or dates and so on.
So now you can follow up with them.
And so that and that they don't have to
worry about doing it themselves.
But now here's the other thing that we did
is on the back of that feedback form, we
also had a form where they could register
for that in-person speaking workshop.
We were doing six weeks from them and we
gave them an extra discount, an incentive, a
fast action bonus.
So to speak, if they signed up that same
day. So that same day they had to register
for the In Speaking workshop.
The the in-person speaking workshop,
because, again, we knew they may have good
intentions of wanting to go.
And the same thing happens. They get back,
they forget about it, they delay.
I'm in such a big believer in taking action
and making decisions quickly, because
otherwise decisions just hang over your head
and then you wonder, should I do it?
Should I not do it?
And honestly, I want to take that decision
fatigue away from you.
So the way I do that is by giving you this
extra incentive for them to just go ahead
and sign up that day, and it works.
So we had two women from that workshop who
signed up right away, a few of the other
women. And this was the challenge with women
who work for other companies, is that they
needed to get approval from their supervisor
or their supervisor or supervisor in order
to have the company pay for it, which we
hadn't really anticipated because we don't
work with a lot of women like that.
So that didn't quite work out.
But that's okay, because maybe they can do a
future workshop that we're.
Offering. So that so that was great.
And so we got so mission accomplished.
We got. Clients from this.
We also got leads for other organizations
who wanted to do.
Similar training than what we did.
So now we have leads for paid trainings for
other companies who were there.
So yeah, go ahead.
Diane Diaz:
Carol, I love the the way we structured that.
We do a workshop and then the offer is a
workshop because they saw right what action
and learnings and takeaways sort of blew
them away from that workshop that we gave at
Athena. And then now they're going to come
to a paid workshop. So imagine what that's
going to be like. Right? So we sort of it's
sort of a no risk situation for them, right?
Because we've already proven to them in
their minds that we can deliver.
Right. So then purchasing to come to a
workshop feels like no risk.
Carol Cox:
That's. Yeah. Excellent point.
Right. The offer was very much aligned with.
Yes. Literally what they were experiencing
that morning with us.
And so here's some of the feedback that we
got on those feedback forms as well as on
LinkedIn posts that women shared afterwards.
So one woman said today's workshop was
phenomenal. I feel like I leveled up so much
today. I can only imagine the magic that
happens with a full day, you see, right?
And she signed up for that full day with us.
Another woman said it was an outstanding
program, the work.
This workshop was my first.
Definitely not my last.
Thank you for the inspiration and knowledge
shared. I'm feeling energized and ready to
become a thoughtful storyteller, right?
Another woman said, I really loved the
energy of your workshop because it didn't
feel like a workshop, but more like an
inspirational conversation.
Nice.
Diane Diaz:
That's what we want.
Carol Cox:
That's what we love to hear. Because thinking
about these overall takeaways for you, if
you're doing any type of presentation,
including workshops, focus on the
transformation you want the audience to
have, not just a bunch of information for
them to try to consume and do something
with. Think about that bigger transformation
you want for them and then walk them through
that. The energy comes from you as a
facilitator. Try the funny video clips.
Try the dance parties.
Right. See what happens. So what happens is
you're dancing by yourself.
Oh, well, I mean right.
Diane Diaz:
At least that's fun still.
Carol Cox:
Yeah, right. At least you're getting your
energy up. Yes. Share your own personal
stories. Even in workshops, they still make
a big difference. And of course, incorporate
fun and humor with what you are doing.
So it was a great experience.
Diane, thank you so much for co-facilitating
that with me. And I'm looking forward to
doing many more of those.
Diane Diaz:
Yes. That was so fun.
I love a group of women like that because
the energy in the room was amazing.
Carol Cox:
It was, and we still hear from them of how
much they enjoyed it. So if you would like
to discover your speaker archetype.
One of our speaker archetypes is called the
Fabulous Facilitator.
We know you are out there who love doing
workshops more so than you like.
Say, speaking on a stage you're really not
too keen, maybe on doing a keynote type of
talk, but you really love doing workshops,
which is great. Take our speaker archetype
quiz because you're going to get
recommendations for how to amplify what
you're already great at, but then also how
you can add to it to do some things that
maybe you're not already doing so that you
can wow your audience even more.
That's an entirely free quiz.
Ten multiple choice questions.
Just take a few minutes to to get it, and
then you'll get your results right away.
You can take that quiz as speaking your
brand.com/quiz again that's speaking your
brand.com/quiz Diane, thank you so much for
joining us today.
Diane Diaz:
Thank you Carol.
Carol Cox:
Until next time.
Thanks for listening.