Subscribe
Share
Share
Embed
The Wellness Creator Podcast is your go-to source for expert insights and actionable tips in the evolving world of health, wellness, and spiritual-based business. Join us as we explore proven online growth strategies, chat about current trends, and interview fellow wellness creators who’ve managed to turn passion into profit by helping people live better, healthier lives.
Jeni (00:31)
In this episode, we're back with stories that are just the right mix of wild, wise, and weirdly useful. We're checking in on Elizabeth Holmes, unpacking two viral TikTok trends that you can turn into content today, and talking about how Arya Veda is quietly taking over the global wellness market. We're also tracking the major shakeups taking place in AI, from a meta-de facto to Bezos being back in the trenches.
And we're wrapping up with a quick update on Meta's antitrust case. Let's dive in.
Sandy (01:03)
Okay, we're going to start with Elizabeth Holmes. Remember we told you last episode that she is back on X. Well, recently biohacker Brian Johnson, the $2 million a year anti-aging guy, that like don't die guy, he responded to one of her posts with some very specific nutritional advice. He told her what to eat in prison. She actually asked, Brian Johnson. She tagged him and said, hey, what do I do? How do I…
do I eat well in prison?" What he told her, quote, is to eat 200 grams of cooked spinach, carrots and broccoli plus 50 grams of lean protein and 15 grams of extra virgin olive oil every day. That's where we are now. She's tweeting and he's trying to optimize her prison macros. It's so weird, but I kind of love it.
Jeni (01:44)
Good luck with that.
Sandy (01:56)
We just can't get enough of this story still.
Jeni (01:59)
Yeah, I remember seeing her posting about being horrified when she found out that her hard boiled eggs were boiled in plastic baggies. And like that was one of the things that I feel like Brian Johnson jumped in on and because that is kind of horrifying, but isn't that also sous vide?
Sandy (02:06)
⁓
Yes, well, I kind of think that sous vide is a little bit horrifying, yes, for that reason.
Jeni (02:18)
Yeah. Yeah. Yeah. But I think that
like, what kind of world are we living in where like, an infamous, like, scandalized female founder is like, sort of maybe live posting from prison and like dealing with like, the world, the like most controversial biohacker to ever live and interacting directly. It's kind of amazing.
Sandy (02:41)
I know it's
fantastic. It's like what kind of world are we living in that there's a man trying to not die and like trying to spending billions a year or millions a year at least to like not age. It's crazy. But anyway, okay, let's go to story two.
Jeni (02:47)
Yeah.
Yeah.
Yeah. Yeah.
Okay, so this story is about how Metta just cleared its big antitrust case. And remember, this is one that we talked about in a previous episode. So quick update, Metta has been found not guilty in a major antitrust lawsuit, alleging it had unfair control over social media competitors like Instagram and WhatsApp. And this ruling could set precedent for how we regulate or don't regulate big tech in the US and really in the world. It's a huge legal win for Metta.
emphasize that enough and a reminder that these platforms we rely on every day to run our businesses are not just tools. They're actually powerful ecosystems with rules that we don't control. So stay nimble out there. And I do want to just say that like the consequence, if the case had been decided the other way, was likely that Metta would have had to sell Instagram and WhatsApp, right? And divest from them. And so obviously like that would have been
life-changing for a lot of people.
Sandy (03:57)
But business as usual.
Jeni (03:59)
Of course, how am I not surprised?
Sandy (04:02)
Yeah, I know. It took a long time to get that decision, but yeah, exactly. It's like, of course, of course they didn't. Of course they didn't. All right. Let's move on to TikTok. We have found two trends that are dominating wellness right now, and they are surprisingly gentle. The first TikTok trend is silent walking. So no headphones, no phone calls, just you and your thoughts. And it is a nervous system.
Jeni (04:06)
Yeah.
Yeah. Yeah.
Sandy (04:29)
Reset disguised as a walk. The second one is the three by three rule where creators are committing to walking 3,000 steps, drinking one third of their daily water intake and eating 30 grams of protein before noon. So these are ultra, ultra simple, very shareable, very low barrier, the kind of things your clients might actually try. So if you are someone who runs a membership or are a coach, a health coach,
You could easily anchor these many challenges or some types of piece of content around them. They're perfect for community accountability and also reflect the larger trend towards nervous system support, real rest and slow wellness.
Jeni (05:13)
Hmm. Yeah, and also just like being human, right? So the first, like the walking trend is like just be a human being that's existed before the last 10 years.
Sandy (05:17)
Yeah, like the whole analog idea.
Yeah, I know. It shouldn't be a trend.
But people were like, I've never felt so calm as I do now after I've walked for 30 days without my phone. It's so obvious and it is super sad that we need to say that. But again, just looking for some marketing angles and content pieces. Yeah.
Jeni (05:42)
Yeah, it's worth pointing out, right? It's easy lift. Yeah, no, I think
so. And I think that we're gonna actually see trends like that, trends towards being more human and less phone going forward. And I also think if you are talking to anyone younger than say an elder millennial, they've just always had their phone, right? So it is kind of revolutionary for them. So I get it, but still. Okay.
Sandy (06:01)
Yep. Yep.
All right, Ayurveda.
Jeni (06:06)
All right, so this story is about how Arya Veda is going global. And this 5,000 year old Indian system of healing is officially having its global moment in the market. According to recent reports, the global Arya Vedic market is projected to grow from 14.4 billion to nearly $77 billion by 2030. So 2030 is not actually that far away. So that's a...
an astonishing growth projection for anyone that's paying attention to this. Celebs are endorsing it, startups are productizing it, and wellness creators everywhere are incorporating Ayurvedic rhythms, rituals, and remedies into their offers. Why does this matter for all of you? Well, Ayurveda isn't just trending, it's trusted. So if you're a yoga teacher, movement guide, coach, herbalist, any of the...
Anything else similar, now is the time to revisit these timeless frameworks and explore how they can support your work in a deeper, more aligned way. Yeah, and you just have to look at like the prevalence of golden milk and turmeric as a supplement and just like you can see where these things are coming into kind of like the public dialogue. So if.
your body work overlaps with something Ayurvedic, it makes perfect sense to be like really leaning into that and highlighting it in your content.
Sandy (07:28)
Yeah, I have the article up here
and I just, wanted to mention too like where this dominance is happening. So currently Europe dominates the Ayurveda market. North America is seen as the fastest growing market driven by consumer interest in alternative medicine and natural products. And then Asia Pacific remains the largest markets, obviously with India and China leading the product consumption and production. So yeah, I mean, we've had
In the past coaching, we've had many clients who are into Ayurveda and I just think this is good news. And I know that some people have sort of struggled to communicate like what Ayurveda is and who it would be helpful for. But it's just reassuring to know that these are this trend is like people are really exploring these, these ancient, you know, practices. So it should it's good news for most of you.
Jeni (08:17)
Yeah, and I know we have a good number of Ayurvedic practitioners on the platform. And so for those of you listening to this, should be, you should be like going all out publicly on social. You should be growing your email list right now. Like this should be a period of like hyper growth for you and your business. So I would just like absolutely research this trend even deeper, like look at what's trending in those different markets around the world to try to predict.
what's going to, most of you are listening from North America. Just try to predict. Yeah.
Sandy (08:47)
Like even this article, which is
in the Times of India, you can Google it, Times of India, Ayurveda takes global growth, whatever, you'll find it. Take that, make a net email out of it. Like highlight how this is growing and that this is your body of work. Yeah. Yeah.
Jeni (09:00)
Yeah. And why? Yeah. Yeah,
no, it's a huge opportunity for everyone. All right, Sandy, what's next?
Sandy (09:07)
Okay, we're gonna
turn to AI again. So, Jan LeCun, Meta's chief AI scientist, just made headlines by calling the current wave of LLM, so large language models like GPT and Claude, a dead end. He says that these models are useful, but not intelligent, and that the industry's obsession with them is sucking the oxygen out of the room, quote. So he's leaving Meta to work on something new.
He wants to work on AI that sees, moves, and reasons like a human. So this is your reminder that AI is still evolving, and just because the world feels fixated on chatbots doesn't mean that's where it ends. As a creator, you don't have to chase every trend, but you can watch for what actually supports your clients, your nervous system, and your work. This is about co-creation, not replacement, and the future just might be a little wheeled
weirder and perhaps more embodied than we think.
Jeni (10:09)
Yeah, I mean, the future is like robot surgeons, right? I mean, that's where this is all headed and like robot pilots. And like, I think we're going to start to see over the next five or 10 years, the manifestation of AI coming into our physical realities. But yeah, I mean, this little blip of like chat bots being what AI is in the world is such a tiny little beginning.
Sandy (10:32)
Yeah. Yeah. This caught my eye because he said, you know, like everyone is focused on LLMs and LLMs are trained on what humans have like the written word on the internet, right? Like that's all that, I it's, I shouldn't say that's all, but that's what it's focused on. And he's like, there's more to this. There's more to this about like seeing and perception and spatial. And I'm like, I don't even know what that means, but it's
fascinating to continue to follow this to see what he does.
Jeni (11:01)
Yeah, like where's the AI robot that's gonna like go out to a piece of property and figure out where to drill the well? Like, I just think like that's where we're gonna start to see stuff over the next decade. And it's so fun to think about. Okay, our final story of the episode is about Jeff Bezos and how he's kind of back in action and launching a brand new AI startup called Prometheus. So.
I first heard about this story in an Elon Musk post on X where he basically called Jeff Bezos a copycat and he used a cat emoji and that caught my attention. And so as if we weren't already living in a 2025 fever dream, Jeff Bezos has stepped back into the startup ring launching a new AI company called Prometheus with the bold goal of creating an AI that can predict the future and think with God-like reasoning, quote unquote.
We don't know too much yet about this, just that he's teamed up with top open, top X open AI researchers. I feel like everyone in AI is like an X open AI person and that it's backed by billions, something between like six or 7 billion so far. Why does this matter to you? Well, when the tech billionaires get this involved, it usually means things are about to move fast. And again, it's a reminder that the tools we use today may not be the tools we use even a year from now.
So stay rooted in your values, in your body, stay open and remember that your humanness is still the best tool you've got, obviously both in your personal life and in your business.
Sandy (12:33)
Yeah, I think that's a good reminder. I mean, this, just, let's build a rocket. Okay, I'll build a rocket. I'll build a rocket. Let's build AI. Okay, then I'm gonna build. It's just, just, are. Elon's right. They're just all copying each other. And it's just, you know, when he says like, with God-like reasoning, I'm like, really? You know?
Jeni (12:49)
Yeah.
Yeah, I'm
so curious to know what that what he means by that. Like I'm looking forward to digging a little deeper here and seeing more about this company. Also, just the name Prometheus is sort of like such a grand gesture, you know, at like self importance. But it'll be interesting to see like, yeah, what is different? Like what? Why this one? Yeah.
Sandy (12:56)
Yeah.
Yeah.
Like what is going to be different, right? Like the previous story with, yeah,
Jan, he said, I'm not going to do this on LLMs. I'm going to do it on a different way. Like that makes sense to me. He's going in a different direction than what everyone… But if this is just another LLM, I don't understand.
Jeni (13:26)
Yeah, and when he talks about predicting the future, I'll just like add in a plug that, I mean, this was like my training prior to building a software company was in the world of climate change and like sort of global change and being trained in scenario planning and being trained as a planetary futurist. so like, I mean, I'm just curious what he's like, what he's going to do. And most of that work is like has been done by
the US military, right? So it's actually a little terrifying if someone says like, I'm building a future predicting model out there. Like, what that means is he's digging into is like, sort of like the very like tangential think tanks that are attached to like, military planning. So I mean, I don't know if that's what he means, but that's typically what something like that would mean. And that the hand in the hands of Jeff Bezos is like, extra scary for me. So
Sandy (14:14)
Yeah, not good. Yeah. Yeah.
Jeni (14:19)
Anyway.
Sandy (14:21)
Anyway, we'll follow it, we'll follow it. Okay, that's the show. Let us know if you have any other stories you think would be interesting or if you want more of a topic, we'll do it. And please share this episode if you know anyone who would be helped by it. Thanks everyone. Thanks Jenny.
Jeni (14:35)
All right,
thanks, Sandy. We'll see you all next time.
Sandy (14:38)
Bye.