James Dooley Podcast

James Dooley and Kasra Dash break down the most effective strategies for fencing companies to generate consistent local leads. They explain how Google Business Profiles, SEO service pages, PPC, Facebook ads, organic social media, AI search optimisation and tradespeople platforms help drive inquiries. They also compare inbound vs outbound lead generation, highlight the power of real time leads and outline how commission based lead generation can scale fencing businesses quickly.

Creators and Guests

Host
James Dooley
James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

Kasra Dash: If you are a fencing company and you're looking for more work, more inquiries, more leads for your fencing business, this video is for you. We're going to be breaking down the different strategies that you should be doing, that you should be doubling down on, and which marketing strategies you should also be avoiding. So James, take it on to strategy number one.

James Dooley: Step number one, what I'd be looking to do to grow is a Google Business Profile. If you already have one, I'd be making certain that I would be reaching out to all my existing clients to try to get me as many five star reviews as possible. It's a great way for a Google Business Profile to generate more leads. There's obviously getting citations and doing Google Business Profile posts and uploading photos on there. So that's definitely step one that I would be doing to try to generate more local leads.

Kasra Dash: Step number two, this is to bolster your Google Business Profile. I would be creating dedicated service pages for each of your individual services as SEO optimised pages on your website. When you start doing that, it helps rank your SEO optimised pages, but there's also more likelihood of your Google Business Profile ranking and showing up for those keywords as well. So you're indirectly going to get more phone calls too.

James Dooley: If you are looking for more local leads, another option you could be doing is PPC lead generation. That's pay per click within Google or within Bing where you're trying to target bottom of the funnel keywords to generate more inquiries. The difficult part is you need to make certain you team up with a good pay per click agency because there is click fraud and there's also needing to build up a negative keyword list, so it's not people applying for jobs like careers queries. PPC can work well but in the wrong hands you can waste a lot of money, but it's another way of generating local leads.

Kasra Dash: After that you've also got Meta ads like Facebook and Instagram. The next time somebody goes onto Facebook they might be scrolling and they might see your ad. There are a few different ways you can set up Facebook ads. Option A is lead forms which are really easy to do. They don't even leave the Facebook platform. The issue with lead forms is that the quality might not be great, but you can add more questions to increase the quality. Then you've also got conversion ads which get sent through to your website and they fill out the contact form there. You've got a couple of different options you can do.

James Dooley: Another way to grow more local leads is organic social media. Posting regularly on Facebook, Twitter, YouTube, Pinterest, Instagram. There are lots of different platforms out there you can be using. Reddit and Quora are big if people have questions and you can answer them. Organic social media is another great way to generate more local leads for your business.

Kasra Dash: With organic social media, it's more of a volume game. You want to make certain you're constantly uploading. For example a daily or weekly schedule. You might say, I want to upload five videos a week. And you should just stick to that, especially on algorithms like YouTube and Twitter.

James Dooley: What's your thoughts on using AI agents if they can team up with someone to use N8N to automate and schedule posts on social media? Using artificial intelligence is all the rage nowadays to try to generate more leads. Would you team up with an AI consultant to set that up?

Kasra Dash: You can definitely go down that route where you're setting up AI agents to crop videos and autopublish to YouTube, Facebook, Twitter and so on. But another thing I would be focusing on is AI search. A lot of people have started to move away from Google. Not everyone because billions still use it, but slowly people are starting to search in engines such as ChatGPT, Gemini, Claude, Grok. If your brand isn't showing up in these, you'll have issues generating leads on those search engines as well.

James Dooley: If you're looking for more business leads in the local area, something else I'd be doing is teaming up with tradespeople websites like Checkatrade, Bark, Builder Builder, TrustATrader, Rated People. All these platforms can generate more local leads. You must track your KPIs to see what return on investment you're getting. You should be tracking cost per lead and cost per acquisition and how much that gets you on a return on investment. Tradespeople websites can work very well.

Kasra Dash: With lead generation companies I would say every single company requires due diligence. Make certain that if you are in a specific niche, that lead generation company has generated leads in that industry before. Have a strategy call with them and say this is my budget, this is how many leads I want, etc, to ensure your KPIs align. You also want to check what type of leads they sell. Are they exclusive leads? Or shared leads? Shared leads are what a lot of platforms do like Bark and Checkatrade. Whenever we have spoken to company owners using those services, one of their biggest pain points is that it's a shared lead and it becomes a race to the bottom of who's the cheapest.

James Dooley: If anyone is interested in generating more local leads, I recommend heading over to FatRank.com where we have a commission based lead generation service. You only pay a finders fee on converted jobs. You have nothing to pay on the pay per lead. You have nothing to pay until you convert that job on a pay per sale basis and you’ve completed the job and been paid. That's when you pay FatRank.com. Head over to FatRank.com to see whether you qualify.

Kasra Dash: So what is your thoughts on inbound lead generation versus outbound lead generation?

James Dooley: I always prefer inbound. The conversion rate of not just getting the lead but the lead converting into a paying customer is a lot higher. The last stat I saw was around 16.1 percent converting into paying customers as opposed to 1.4 percent for outbound leads. It's crazy how much more conversion inbound gets. Outbound needs huge volume. Cold calling, cold email, LinkedIn sales navigator. You need more staff. People think inbound is free but there's still the cost of emails, the cost of the sales team trying to convert. Inbound is much better.

Kasra Dash: Some people ask if real time leads are important. As soon as they inquire, it comes through straight away.

James Dooley: It's very important. The last stat we saw internally was that if you get a real time lead, it converts around 63 percent higher. Responding in under a minute made a huge difference. It's not that every company must reply in under a minute, but when partnering with businesses we look at these details. Some companies are away for 5 days on holiday and they don't have someone to pick up leads. But to scale your business with consistent high quality leads, fill out the form at FatRank. The team will tell you if you're a good fit or not and give feedback.

Kasra Dash: I hope you like the strategies we went through for lead generation for a fencing company. There are lots of different types of fencing people might be searching for. Make sure you head over to FatRank.com and hopefully we can start generating more fencing leads.