The Great Website Optimization Experiment

Did I double the revenue on my website without adding new products or services in 2018? Did I do it by optimizing what’s already in place only using free online tools? Let’s find out.

Show Notes

Talk to me:

1. Twitter: @MattGiovanisci
2. Email: [e-mail]

Creators & Guests

Host

Matt Giovanisci

Founder of SwimUniversity.com

What is Money Lab?

Matt Giovanisci and friends drop the gauntlet of truth about being self-employed, serial entrepreneurs. They're not "teaching" how to build a successful company. Instead, they run business challenges and experiments offering a transparent view of what it takes to make money online.

Matt: Hello.

Everybody welcome to
the money lab podcast.

And today.

We are talking about the great
website optimization experiments.

So this is going to be part one.

I have a three part series.

On, uh, things on that, that
I've done on my website that I

think, uh, I think you'll really
like, so, uh, let's get into it.

Alrighty.

Welcome.

Welcome again.

My name is Matt.

And non skis.

Uh, all right.

That's not how I say my last name.

It's Welcome.

Uh, this episode is brought
to you by my very, very own.

A free cheat sheet called the perfect.

Blog post cheat sheet, where it
is an entire PDF and more coming.

So, you know,

Uh, where I'm going to show you how
to optimize your underperforming

blog posts, that you can make more
money with your affiliate links,

more money with your digital products
and get more traffic to those pages.

Uh, and then after that I present
you with a little workshop where I

can show you how you can find out.

What blog posts are making you
the most money and finding the

underperforming ones so on and so forth.

Uh, so today we're going to go
kind of back in the time machine.

I have an episode about
time machines coming out to.

Um, oh, actually a few housekeeping
things that I want to, uh, talk about

before we get into this episode.

I have affiliate.

Episode's gonna be kind
of short because, uh, the.

The first website optimization experiment.

I did.

There's a, just a couple of outcomes.

And the ones that I did part two
and three were much, much better.

So we're going to kind of
blow through this, but.

A couple of housekeeping things.

One.

I have a new version.

Of carbon it coming out.

So carbonate is my WordPress theme.

Um, my super lightning fast WordPress
theme that I use on all my sites.

I use it on swimming diversity.

I use it on money lab.

I also use it on brew cabin and
a bunch of people, uh, people

who will listen to this podcast.

I'm sure.

Are using carbon on their site.

And carbonate is just a very
lightweight, very fast, very simple.

You know, philosophy to work to, you know,
to website design, to WordPress themes.

And I've been selling the original theme.

So carbon and I'm calling
carbon at 1.0, I guess.

I've been selling that theme, I think
for like two or three years now.

Uh, and it still sells.

But, um, I've been, you know, over those
years collecting, everyone's sort of.

Uh, feedback.

And just hearing from the community.

And I'm taking a lot of those
things, a lot of those things

and turning them into features.

So it'll be fun.

Uh, the new thing about carbon at two.

So carbonate one is sort of like
a, I think, um, my, uh, my friend

Jeremiah put it best where he said.

Uh, it's, you know, version,
one's kind of like a kit.

It's like a build your own kind of thing,
you know, starting from scratch, whatever.

Carbonate to is going to be a little more
customizable for the person who doesn't

really want to mess with HTML or CSS.

So a few things that it's going
to have, it'll have its own

settings page within the themes.

So when you install the theme, you'll
see a settings bar on in WordPress,

just for the theme itself, it'll
include a place to upload a logo.

So you won't have to go and
mess with your images folder.

You can just do that right from there.

You'll be able to add.

Uh, four different colors that you'll be,
you know, I talked about this and all of

my website tear downs, you'll be able to
pick your black color, your white color.

Um, which is your background,
color and text color.

And then you'll be able to pick your
primary color and your secondary

color, your primary color being
the Navid, you know, the background

navigation bar and your secondary
color, being all your buttons.

So you'll be able to pick that
with a color picker in the

settings, and then you'll be able
to choose your links at the top.

So you'll be able to add the
text and a URL, and that'll be

your links at the navigation bar.

And then finally, you'll
be able to do, uh, fonts.

They're all website fonts to start.

Uh, I know I got requests for using Google
funds, but, you know, I don't, I don't,

it doesn't make the website fast, so
we're not going to use Google fonts, but

I could show you how to do that, you know,
in carbonate, if you want to do that.

Okay.

Uh, so yes, that is coming out.

Hopefully before cyber Monday, I
do have some coding to do, and I

do have to battle test that a bit,
but, uh, it's kinda my plan before

Thanksgiving and here in America.

So.

We'll see if I'm able to do it.

We'll see.

All right.

That's I think the only
housekeeping thing I have.

Is that right?

Thought I had more.

Let me look at my, look in my notes.

Uh, Yeah, I think so.

Um, If you are interested in checking
out my YouTube channel, which I am

doing a lot of website tear downs.

Uh, I started a new series
that I thought I was going to

call Q and a, and it turns out.

Uh, it's not really a Q and a, I'm
just answering one person's question.

So, um, I'm going to be taking
submissions for more website tear downs.

If you want your website to be
critiqued and to be improved upon,

you can send your website to money.

lab.co/submit.

I may be changing that URL soon.

Cause it's kind of boring.

Uh, it might just be.

You know, homepage or improvement or.

Website.

Anyway, I'm confusing.

You.

I don't want to do that.

Okay.

Um, yeah.

So anyway, what I was saying
about YouTube is we have a show

right now it's called homepage
improvement is website tear downs.

The second show, I don't have a name for
it, but it's basically just me kind of.

You know, doing some screen
shares and showing you how to do

things based on your questions.

So if you have a question about keyword
research, which is the first episode

we put out, um, then you know, that's
what I'm going to show you how to do.

So we'll do that.

There's a, those are only short,
you know, quick 10, 15 minute

episodes, and then I'm working on.

Uh, third show.

Uh, called it's going
to be about copywriting.

I don't really have a name for
it yet, but basically what you're

going to do is be able to submit.

Your websites again, or
blog posts or whatever.

And we're going to actually do.

Copywriting improvement on the fly.

So you'll actually see the copy
improve on your website or on your

blog post in real time on the show.

Uh, it won't be permanent,
but you'll be able to see it.

I think it'll be, I think
it'll look pretty cool.

And it'll be interesting to just, um,
Take a look at everyone's sort of.

Headlines and offers and see if we can
just make them better and convert more.

So that'll be, that'll be fun.

Uh, so that's coming up soon, hopefully
before the end of the new year.

But yeah, this is, this
is kind of it, man.

We're doing, um, we're
doing a podcast again.

I know everyone's happy about that.

We've already published two episodes.

We meaning me alone here.

Nice.

My basement.

Uh, I've.

Yeah.

And it's been the feedback's been great.

People have been emailing
me, which is great.

And if you want, please email me because
it makes me realize that there's, Hey,

there's people out there they're listening
to the show and I'm not just, you know,

Uh, some stream on an apple podcast.

And I have no idea if anyone's
even paying attention.

You're just right now,
you're just a metric.

Um, in, in transistor, which is the
hosting company that I use for this show.

If things go well.

I, I, you know, I have more ideas.

We can, we can create more.

There'll be fun.

Okay.

So let's, uh, that's
been seven minutes of.

Uh, Matt just bullshitting
about his own business and,

and, and money lab, the brand.

So let's get into the content, right.

And you got to have that
meaty, meaty content.

So we're going to get into it.

This was a post that I
published in on March 2nd, 2018.

You know, remember that
that was a better time.

Uh, it was called the great
website optimization experiment.

If you want to read a long
about what we're going to go

through, you can go to money.

lab.co/website-optimization.

And this was part, one of a, it
ended up being a three-part series.

The second one.

Uh, which is what we're going to do next.

The next episode will be the
great website optimization

experiment, two electric Boogaloo.

And if you know that reference.

You're old.

Like me.

Uh, and then the third one,
I didn't title it the same.

I titled it.

Uh, the gazillion dollar
sales funnel experiment.

But it is really part three of this,
like internal three-part trilogy.

This, this, the series that I did.

Uh, and I'm sure there'll be a
moral it'll eventually go from

a trilogy to a full-on saga.

That'd be fun.

All right.

So what do we do here?

The question that I posed in the
experiment, my hypothesis was can I

double the revenue on my website without
adding any new products or services?

And can I do it by optimizing what's
already in place using only free tools.

So in this experiment, Uh, I only used
tools that were free, including, uh,

Website.

Oh, what was it called?

The oh, uh, Google optimize.

I use Google tag manager, all
these things, things that I

actually don't use anymore.

Um, but back in 2018 or sorry, back
in 2017, and this is all by the way,

for my websites from university.com.

Uh, the website made about $159,000.

In Amazon affiliate revenue
and $35,000 in product revenue.

So I have two products at the time.

I had a pool ebook.

And course, I think the
course was out then.

Uh, So, no, it was just okay.

Interesting.

So back in 2017.

I only had eBooks.

I had the hot tub handbook, which was
a PDF and I had the art of pool care.

Uh, which eventually was changed.

That name was changed from the art of
pool care to the pool care handbook.

And, uh, I think that was a better move.

Honestly, marketing wise,
the art of pool care.

Uh, didn't really.

Tell you what it was about.

You know, so the handbook
is a better term.

I think.

Both products were priced at $29 each.

Uh, and we did sell.

You know, a lot of, a lot of copies,
I mean, $35,831 in product revenue.

That's not bad.

So in 2017 I made roughly $195,000.

And, uh, That's pretty good.

So the idea is to double
that revenue in 2018.

The question is, did I do it?

Now.

Uh, if I'm being honest
with you, uh, did I do it?

That's a good.

I don't know if I did it.

You know what, let me,
I'm going to pull up.

Um, I'm actually going to, I didn't
even think about doing this, but

I'm going to pull up my budget for
2020 for sorry, for 20 18 20 18.

Uh, budget.

I keep everything in Google drive.

Yes, here it is 2018 business and budget.

It's a spreadsheet.

And I'm just going to look at my income.

For, oh, I, yes, I did double it.

So.

Oh, no, I didn't
technically double it, so.

Okay.

$195,567 is what I made in 2017.

In 2018, I made 363,978.

Not bad.

Okay.

So is it all.

You know, Because of this experiment?

No, I don't think so.

I think just.

You know, just all there's overall
business growth that happened that year.

You know, more traffic, things like that.

Um, So, yeah, the, the site
actually got a ton of traffic.

I mean, over 5.5.

Million sessions.

Uh, so we're talking
about a lot of traffic.

And honestly, that's kind of
still, what I'm make doing is

like around 5 million a year.

And the revenue has jumped
up to above 500,000.

So.

Clearly all these experiments in these
three in the three part series has, has

absolutely worked to increase the revenue.

Um, And really we haven't like increased.

The product.

And the, well, we did increase the
price of the product, not in this.

Specific experiment, but, um, we just
did a better job at selling the product,

which is what we're trying to do here.

And affiliate links back in 2018.

Uh, that was when the first Amazon hit
happened, where they kind of changed

every, I think that they changed
everything from being like a variable,

sort of a commission structure to
a very rigid commission structure.

And fortunately.

For some university, I was able to
S to hover, like back in the day,

when, you know, it was a variable.

Uh, it was based on all my websites
that were using Amazon associates.

And so back then I was peeking out
at an 8% commission rate on Amazon.

Now I know you're probably sitting here
going like that's insanely high and it is.

Compared to now.

Uh, and, and that was because I was
at the top level of like bringing,

you know, affiliates and so.

I was, I was hitting 8%.

So this is during that
time, which is insane.

Uh, but, uh, but then that's when
they changed it to a more rigid

structure and some university stayed
roughly like around 7%, I think.

But roasty.

When I have that website got hit really
hard, that dropped down to like three, 4%.

So I was doing very well with the roasty
and then kind of like lost half my income

there, which is what you can you'll know
if you, if you follow money lab at all.

That's an ongoing.

Thing that happens to me.

Only about every two years
now, it seems to be at least.

Uh, so yeah, we were getting, um, a
lot of clicks, but like weren't making

a ton of money and I mean, obviously
we're making more money in affiliates.

Then we were in product sales
that has since flipped, which

we will talk about in future.

Uh, episodes of this trilogy.

So.

The optimization plan.

The first thing you need
to do is gather data.

So I went and found out like what's the
average conversion rate of my sales pages.

Uh, which pages had the lowest
affiliate click-through rates,

but have the highest traffic.

That's a fun one, because you can
find this out in Google analytics.

If you track.

Affiliate link clicks.

Now in this particular.

Uh, yeah.

Particular experiment.

If you, if you go to money,
lab.co/website-optimization.

You will find out that I
used Google tag manager.

To actually create a event.

For all links that had
the word Amazon in them.

And you can do that still to this
day, using Google tag manager.

Uh, and you can't do that
with just Google analytics.

You'd have to use tag manager.

Now.

I no longer use tag manager because
tag manager slows down my website.

Uh, however, nowadays I'm using lasso,
which is the plug and I helped develop.

I'm no longer a part of the company,
but if you want to use lasso,

which is, I think $29 a month,
but there's some special deals.

If you start buying an advance.

Uh, or if you start buying for
the year, I highly recommend it.

If you go to money, lab.co/lasso.

Uh, that automatically sends that
tracking data into Google analytics.

So now I still have that same data.

It's just not what Google tag manager
it's automatically coming from lasso.

And lasso sends all
links, tracking data into.

Google analytics.

Also, if you switched to Google
analytics for they're actually

tracking that now in Google analytics
for, so there is a way to do it.

I am using Google analytics
for, in case anyone's wondering.

I'm using it.

Uh, I'm sending data to it.

Right currently, cause you can
send data to both, uh, GA for

what they're calling it or a UA.

You know, universal analytics, which
is technically Google analytics.

Three, you can send data to both in
that, both of them using the same.

Code snippet from Google
universal analytics.

You just have to do some, some stuff
you can YouTube, but that's how I did.

I just figured it out.

I'm not currently like using Google
analytics Ford as like my main metrics

tool, but I'm just sending data there.

So it's collecting now.

And then, you know, when they
start phasing out universal

analytics, then I'll switch over
and then all my data will be there.

So, um, That's the first thing
you need to do now, just,

just the gathering data part.

Cause I'm just going to stick
in this area for a second.

How do you find out the
conversion rate of a sales page?

And how do you find out.

Which pages have low affiliate link,
click through rates, but high traffic.

So.

Uh, you can use a tool.

This is free.

It's called Google data studio
and all you, and I think you could

probably do this in analytics as well.

But Google data studio makes
it a little bit easier.

You can actually just create a table.

In Google data studio, you can pull
data in from Google analytics, and this

is going to get a little technical,
but you can start to, you can create,

uh, you can create a list of pages.

And with those pages you can attach.

How many page views those pages are
getting and you can rank it by that.

And then you can add another,
uh, another column to that.

And do a, I think it's like a field,
whatever your affiliate link, click

it's for me, it's an event, right?

So you can do affiliate link,
click events on the one side

for those specific pages, right?

And it's, if you want to see me build this
table, I do have a YouTube video about it.

So you can still find it on
the money lab, YouTube channel.

Uh, it's, it's called.

Tracking affiliate links with Google
tag manager or something like that.

Uh, all the same stuff still works,
but you can create a table filter by

the highest traffic, but then you can,
you can take those two numbers and

you can create a fourth column where
you just do the math, you divide the

smaller number or the number of clicks
divided by the number of page views.

Right.

And then you times that number by 100,
and that gives you your conversion rate.

And what's interesting about that
is then you can start to sort by the

highest traffic pages and the lowest
conversion rate, and you can create a

filter to filter out those two variables.

And you'll start to see highlight.

Pages on your website that get a
decent amount of traffic, but don't

have a lot of affiliate links on them.

It's really just like
a quick way, quick way.

If you can figure it out.

I mean, I know it's not like super quick.

But what's interesting about it
is you can look at it and see.

Okay.

These pages are getting a lot
of traffic, but there's not a

lot of affiliate links in there.

So then all you have to do is it
basically creates a to-do list for you.

And you can go to those pages
and start adding affiliate links.

And that's the one of
the first things I did.

And it actually did increase
my revenue just doing that.

And of course it does.

Right.

It's just, you got to spend
the time to find it, pinpoint

it targeted, and then do it.

Uh, now as far as the conversion
rate on the sales pages,

In this case, I was creating my
own sales pages using WordPress

and I was selling the product
with a embeddable gum road button.

So I think for this one, I just had
to find out the, you know, how many

people were going to the page and
then how many people were buying.

And then, you know, you just kind
of have to do the math manually

and figure out what the conversion
rate was for that sales page.

And it's really just like, okay, what
do we, what can we do to increase it?

And I, and I tried creating a shorter
page and I did create a shorter sales

page and it did increase it by 1%.

And you just, I, you know,
I didn't do a true AB test.

Uh, I just did.

You know, I think I'm, you know, in
this, I could have done an AB test

because I was using Google optimize
in this case, but, uh, going forward.

I would just, you know, either use
something like lead pages was hat, which

has AB testing already built into it.

Uh, which makes it really easy
to find out which ones are

performing better and you can do.

Uh, you can have a conversion
metrics on specific buttons.

Or you could use Google optimize
and create two different pages work

or just create the same page and
just have it low different content.

And that's exactly what I did.

And I was able to improve the
sales page conversion rate by 1%,

which is actually pretty decent.

So it's definitely worth doing.

If you can send a lot of traffic to it.

Um, the other thing I did.

Was in order to get more
traffic to that sales page.

Uh, something that I just
can't believe that I didn't do.

And for so long, um,
was I actually went and.

Created a display box that I,
that I automatically display.

It was actually a short code that I put
into the middle of every single post.

That promoted.

The my ebook.

And so it was basically just an image,
a headline, a little sub headline.

And then a button that said learn more.

And I created this with
custom code and a little code.

You.

A little short code.

I stuck it into every single pool post.

And, you know, I was getting
traffic to those pages.

And now that all of a sudden that
increased the traffic to my sales page

for my ebook, which in and of itself.

Just, you know, caused more sales
to happen because more people

were just hitting the sales page.

But the real reason I did it,
because for this experiment,

I was, I wanted more data, so I was
sending more people to the sales page

so that any changes I make, I would be
able to see those results much faster.

And then in hindsight, it's probably
just putting that, you know, just.

Just promoting your own shit.

It's just like, that's what you gotta do.

It's very simple.

Right?

Uh, so with all the tools and
everything I did in here, it's like the

affiliate marketing thing I did first.

Uh, that was really easy finding those,
uh, those pages going in and just beefing

those pages up with affiliate links.

You know, you'd pick.

You know, I didn't do it for all pages.

Maybe I picked 10, 20 pages.

Right.

You know, the top pages that were
getting the most traffic, but had the

least amount of affiliate link clicks.

Went onto those pages and add it,
lasso links, you know, add it.

Affiliate links, basically where
I thought it was necessary, where

I wanted to promote a product.

Um, I don't like the, the way that
you do affiliate marketing, where you

just like, anytime a word appears,
you just make it an affiliate link.

Like, why not?

For, in my case, like,

Anytime.

I mentioned the word pool shock.

Just make it a link to pool
shock, but you're not giving the

reader any context as to like
where they're going and clicking.

Like maybe they think in this
context of that sentence, that there.

You know, clicking the word pool shop.

Cause that'll learn.

You're going to learn how
to shop their pool and not

necessarily to buy pool shock.

Uh, which is a confusing thing
because shocking your pool.

Is a method.

And pool shock is a product.

So.

It's tough to do it that way.

And I just feel like everything just
needs a little bit more contents.

Like, Hey, we recommend this product,
pull shock, put the brand name

in there, whatever you gotta do.

And it's at affiliate like.

Um, You know, some people would argue
that you could just, you know, the

more links you throw on a site, the
more chances it is for somebody to.

You know, you've for you to
create a cookie on there.

On their browser and get a sale.

If they buy something from Amazon.

Within 24 hours.

So it doesn't even have to be the
product that you're pitching, but.

I just don't believe in
doing business that way.

It feels just disingenuous
to both the reader.

And to myself, I guess, in a way.

So that was the first thing I
did and that definitely improved.

And I'll, I'll share
those numbers in a second.

Um, Um, so let's see.

The easiest thing I did was yeah.

Adding the affiliate links.

I created pages for improvement.

It was a top 20 list.

Um, Yeah.

So I sort it by high traffic pages with
affiliate link clicks that were below 5%.

So I started with pages that were, that
showed up at 0%, but had, um, a lot.

And then, uh, it was just
trying to increase those.

So.

With that, uh, just within,
I guess a seven day period.

Uh, it, it definitely improved by a lot.

And I'll, I'll share that
number at here at the end.

Um, I also in this post, I'm not
going to get into it cause I don't

think it really applies here.

And I honestly.

If we start talking about the gazillion
dollar sales funnel experiment, that's

going to be a way better place for this,
but I did some email funnel testing and

I was using MailChimp at the time, which
is, um, not a product that would recommend

for doing advanced email marketing.

Um, and I was trying to do
split testing with that.

I was hacking, you know, hacking
stuff all over the place.

Uh, and so I basically.

Don't think it really helped.

I think the biggest thing that helped me.

I was adding those, those links
to my product on those page on

like pages that had high traffic
and increasing affiliate links.

Just adding more affiliate links.

Right.

I also think.

I did do some AB testing on the
sales pages to increase, uh,

the, you know, conversion rates.

But, you know, as far as AB testing, I
kind of feel like it's, it's good to do

when you have a lot of data and it's good
to do when it's very easy, but when it's

like difficult to do and you don't have a
lot of traffic, it just feels like you're

waiting forever for a significant result.

And you're just not going to get it.

Or you didn't change the page enough
to showcase a significant result.

Uh, so.

I don't know.

I've, I've gotten frustrated
over the years with AB testing.

Uh, you really just have
to completely change.

If you want to do any sort of AB testing,
it has to be like completely different.

Um, I do a lot of AB testing
now with Facebook ads.

I do AB testing with, uh, lead pages.

Cause they make it very easy to just
spin up a new page battle-tested

for like a week or two and boom.

See what happens.

Okay.

So.

Uh, let's just look at the conversion
rate numbers for my affiliate marketing.

Stunt, right.

The idea of just adding more
affiliate links to the post.

So.

In, uh, April 1st to the 29th of 2017,
my affiliate revenue was $14,000.

And April 1st, the 29th of 2018,
after I did this, it was 19.

Point, you know, $19,800.

Uh, revenue increase of about $5,500.

That's a 38.

Percent increase.

In revenue, just adding a failure.

To, to, to underperforming posts.

It's literally the
easiest thing you can do.

And it's like, the harder thing to
do honestly, is, is get that list.

It's like that figure out how to.

You know, calculate those
conversions and may, you know,

Um, and see which pages
are getting affiliate link

clicks and which ones aren't.

So I highly recommend you check out this
post, if that's something you want to do.

And I think everyone should do that.

If you're an affiliate marketer, it's a.

It's an easy thing to do.

Um, okay.

So as far as the digital product revenue,

So that was improving the sales
pages and adding more, uh, you know,

adding more links to my, my stuff.

Um, now this was, this is
where it gets a little bit.

Weird.

Because.

Because.

It's pool season.

So I did this in April and it's like
right, technically before pool season.

So it's leading up to it.

Uh, but I, and I also, because
it's, I'm a seasonal business, I'm

doing a year over year testing,
not month over month testing.

So if your, if your business grows every
month, Uh, because it doesn't matter

seasonality as a matter to you, then
I could, I would be fine with testing,

you know, March to April, in my case, I
have to, I have to test April to April.

So in April, 2017.

Uh, my weight.

That's not, I think I, I think I.

Yeah.

Brought this up, but my revenue was 3071.

And then it went to in
2018 and went to 4,500.

So I had a revenue increase of about
$1,600, which was a 52% increase.

53% increase, not bad, but not double.

Right.

So, um, but you can definitely tell
that that those things that I put

in place that year kind of resulted
better when we got in season.

Cause you can see my revenue.

When I, at the beginning of this episode,
I talked about the revenue doubling.

Um, the whole year.

And that was because of
all the things I had.

I think I put in place here, plus just
more traffic and, you know, creating

more stuff there on the website.

So, uh, what worked adding affiliate
links to high performing pages, right?

Creating shorter email
automations for new subscribers.

Now this is something I didn't talk
about, but, uh, I realized, and this

is something that you're going to have.

It's going to be different
for every single business.

But I realized that in the swim university
space, you have a swimming pool.

Time is of the essence there.

You have about a four month window
of actually using your pool?

And so ain't no one got time to be
nurtured into, you know, education.

So I basically have a, you know,
an impulse buy type of product.

I have it priced reasonably low at $29.

And I'm like, you know
what, by this thing.

Cause it's cause you need
help right now with your pool.

I don't need a five to six to eight.

You know, de.

Onboarding sequence, blah, blah, blah.

For you to buy a $29 product.

I can just tell you about
it and boom, you'll buy it.

Uh, that is not the same.

For the homebrewing space that I run.

That's not the same for money lab
that I know for money lab that I run.

That's not going to be the
same, maybe for your website,

but think about your customer.

Think about your visitor,
think about their needs.

Because it's going to be different.

Okay.

So creating a shorter email automation
and ended up like they bought more

products because they, I got to the
fricking sale faster, faster, right.

Um, Adding ads to the top of high traffic
posts to my digital products that worked.

And AB testing sales page headlines.

Worked headlines.

One of the most important things
you can AB test on a sales page.

What didn't work, and this
is kind of interesting.

Adding a sales video to the sales page.

So having, you know, Let's say
a video versus not a video.

Didn't really matter.

The headline does.

Uh, adding trust symbols
under the buy button.

So in this case I tried adding,
uh, you know, Uh, like a shield

underneath the buy button, like, you
know, it's 128 bit encryption or, you

know, whatever we take these credit
cards that I thought that would work

because my audience is a bit older.

Now it did not.

And I think it's just too small of a.

Test, you know, It's like trying
to change the button color and

expecting to have like a 3% increase.

It's like no one cares.

Uh, and also creating shorter sales
pages with one call to action.

Didn't work.

So really it was just the
headline testing that worked.

There you go.

Um, So anyway.

It's, it's not like I
definitely increased.

I didn't create a new products.

I might have gotten some more
traffic, you know, that's true

because it grew every year.

Uh, was it worth it?

I think it, I think it was worth it.

Absolutely.

I mean, it's fun to kind of
like look at a site and try to

improve it the best you can.

This is why I would love this.

And if anyone has any sort of, uh,

I don't know, secret.

Information out there.

I would there's there's there's
a day where I would love to buy

a website that exists already.

And optimize it from start to finish.

Uh, I could talk about it on the podcast.

I could talk about it
on the YouTube channel.

I could talk about it in
a blog [e-mail].

All of those things would be awesome.

I think it'd be great.

So.

That's the, that's the first
part and part two and three

are coming to the next episode.

You're gonna have to wait a week.

Sorry.

But if there's anything you can leave
this, this podcast with is if you, if you

have affiliate links in your site, your.

Find out which pages are getting
the most are getting the least.

And then add those go
in those bows and Adam.

I mean, that's an easy, that's
an easy way to like, just

make a little bit more money.

And.

Test your headlines on your sales pages.

Do you have any sales pages
AB test those headlines?

Really make them compelling.

You know, Uh, really think about the
offer that make it, you know, an offer.

You can't refuse.

I can't do the voice
even though I'm Italian.

I go, Nope, no, I can't do it.

Not going to do it.

And I could not get.

I'm going to try.

I want to make you.

I'm going to now.

I forget it.

Uh, So, uh, the other thing I
would do is start adding links

to your products on your pages.

Start with the ones that are
the most popular start with

the ones with the most traffic.

Add lead-in copy to those two.

So whatever you're, don't just add a link.

To, uh, you know, if I, if I read the
word pool maintenance and a post don't

just link that to, uh, a paid product.

You know, Warm people up a tiny
bit with like a paragraph leading

into your, your pitch, right?

Or leading into it, just
a link to your sales page.

Those are three things I would do.

Helped me.

Back in 2018 and it will help
you in 20, 21 and beyond.

So, uh, before I go just real quick, I
want to remind you if you haven't already.

Go to money.

lab.co.

Literally any page on the website.

And sign up.

For the perfect blog, post cheat sheet.

Okay, it's completely completely free.

You'll get on the email list.

You and I can have a little chat.

That'd be fun.

Also, if you just want to
like, not go to money, lab.co.

If you want to get straight to
the cheat sheet, just go to money.

lab.co/cheat sheet.

And there it is.

All right.

Uh, that's it.

And I think I'll see it now.

I'm not going to say, I think.

I will see you next week.

Bye bye.

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