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Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO.
Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into:
Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events
Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners
High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients
Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench
CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing
Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements.
Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸
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Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time.
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Hello flower friends, this is Jen, and next week is the end of the school year and the start of summer vacation for my children. And as my life has completely changed in the last year with moving down to the farm and having less resources, I have put a lot of thought and intention about how I'm going to make this summer feel better, and I hope that you have a summer of peace and happiness, really, uh, and also like fun, and having, um, you know, like that, that moment where you're just like, you don't dread what's happening.
Most mothers are like, "School's over next week." And I've heard this repeatedly, you guys, so this is not just... And they're like wondering how they're gonna do it. So summer doesn't need to be survival mode. You can be a mom, you can have weddings, and still create more space, more structure, more support, and you can really go from just surviving summer to actually thriving in it.
So, how do you do that? Like, how do you make the summer not feel like a tornado? Because summer in its own right is a bit of chaos. It is filled with, you know, weddings, kids home from school, less routine. Camps. I know I got those. Crazy going on. Sports, more meals because they're not eating at school, more driving because they're home with you more, more mess, more interruptions, more emotional load.
Summer does not just ask for more of your business, it asks for more of you as a human. As a mother, if you are a mother especially, summer asks a lot of you. So, stop expecting summer to run like spring. This is a good mindset kind of point or really position because so many moms and business owners get frustrated because they feel like they're holding themself to a routine or output that really no longer fits in this season.
You need different work hours, different expectations, more help, simpler goals, less perfection, and more grace. Summer might require a completely different operating system, and that is okay I actually, uh, know and have had integrated in my business since I became a mom that, uh, especially when I, when Bodhi was born, who is now seven, I quit working a regular nine-to-five job, and my summers became snuggling with my children, and that was so important to me.
Um, and especially now, now that they're seven and Bella just turned 12, which is just so scary, that I ask myself, like, "What does success actually look like this summer?" And maybe it is not, to you, doing everything, saying yes to everything, having a spotless house. I, and I have done episodes on, like, if you came over here, like I do not...
I, I mean, obviously, if we have a bunch of people coming over, I'm going to clean the house. But like, I operate in a, in a realm where I do not give a shit if the house is spotless. I do not care if I am not posting to absolute perfection. I do not care if I cook from scratch every night. Like, I want to be, I want summer to look like, and what success for summer to me looks like, being more present with my kids, getting through wedding weekly, weekends with calm, peace, and not feeling like I am a strung-out crack addict because I'm, like, just running on high cortisol, and I'm just go, go, go, and I didn't sleep, and just everything feels crap.
Uh, I want summer to look like making really good money and simplifying anything whenever possible. Structure also creates so much peace. So even in summer, you need anchors. Like I have my Sunday night reset. I also pre-plan out my office hours, so like when I'm available. I pre-plan out and know in my schedule this is when I have my mastermind meetings.
This is when I have weddings. Like, I have a schedule blocked out I also spent a ginormous amount of time mapping out, like, what camps do the kids wanna go to? How am I getting those kids to camp? What activities, and when are we doing them, and all of those things. Going into having a routine or a rhythm around getting groceries, meal prepping, prepping for something in your household, sharing information so that everybody in the house is on the same page.
I, I fucking hate when somebody's like, "When is this happening? When is this happening?" Go read the calendar. It's on the fridge. You should see it a million times, because I know you go get food. So I lay out a calendar that goes on the fridge, and it says w- uh, what everybody is doing, including mom, so I do not get the questions all the time.
You don't need to be rigid, and you don't need to be, like, really stiff about it, but you need to have some structure, because if you don't have any structure, like, that's going to suck. You know, you're, you're gonna feel like you're loosey-goosey about everything, and nothing has, um, you know, anything clearly defined, and then you also feel like you're in reaction mode all the time, and I just don't wanna feel that way.
I want calm, I want peace, I want snuggles. I want, um, successful wedding weekends. I want to be able to do things that make me happy and, you know, that's what's important to me, not making sure that I am checking a million boxes on someone else's agenda. It also is important to me that my kids are still learning in summer.
So one thing that I've done every year, every year since Bella was in kindergarten, is that I bought those Summer Pathways books, and part of our routine is that they have to do one to two pages, depending on the complexity of the page, every day except for weekends. So Monday through Friday, they have to fill out one to two pages, and I sit there and help them do that.
I try to make it very easy on them. I don't want it to be stressful, but I want us to keep learning and using our brain and problem-solving and thinking through bigger things. So what are those, like, rhythms or things that are important to you that you could create in your household that make you also feel like you're prioritizing, you know, your kids' growth?
Also, it is completely okay to lower your standards on things that do not actually matter, in my opinion. Maybe this summer, the house is less than perfect. Dinners are simpler. Laundry stays behind a little bit. Social media gets easier. You repeat outfits. Who cares? You simplify flowers whenever possible.
Not every ball has to be carried perfectly Then something that I think that as women we are not great about because we feel like we should carry the world, we put everything on our backs and trudge forward like we are going into battle e-every day. You need more support. Childcare. We feel guilty. I know I have had tons of guilt and shame around not taking care of my children all the time.
My husband, like, loves when I'm with the kids, and I, of course, want to make him happy too, but I need his support in making sure that I can do all the things that are also important to me. Maybe you could trade help with another mom. Get freelancer help. Get delivery help. Do Shipt delivery for your groceries.
Do a Target pickup for your groceries. Simplify your admin. Saying yes to paid support. Thriving in summer may require more support than you're used to allowing, and sometimes that costs more money. Sometimes you need help because if you crack because you're doing it all, then you're really gonna fall behind, and you don't want to be in that space.
So next is really protecting your energy before you need to. Do not wait until you are fried. This is what most moms do. They, like, wait until... You know that game where it's, like, the camel that broke the straw's back or KerPlunk? They wait until the last possible iota of time to put anything back in place, so you're not falling apart.
So ideas to not get completely fried: no late-night admin, drink more water, sleep, actually sleep, eat real food, work out and enjoy your body and movement, say no to unne-necessary extras, have a weekend off, be a less, less emotionally extending. Like, are you there for everybody but yourself? Because that is going to wear you down.
All right. Stop making yourself wrong for being stretched. This is a huge point because summer feels full, and that does not nee-need to mean that you are failing. It means you might be carrying a lot. The season is demanding. Your business needs a summer rhythm. You need more grace and more systems All right, next is really being intentional about your joy.
I want to do things that are fun and meaningful with my family, and that could be playing with your kids, saying yes to a lake day, eating popsicles on the porch, sitting down for an hour and snuggling, doing one thing just because it feels good. You can work hard and still let summer be summer Also, thriving is not about subtraction.
It's not about addition. There is a very s- fine line of balance to thrive more in summer by just saying no more, by simplifying, by outsourcing, by narrowing priorities, dropping perfection, and protecting your peace, not by adding more. So if you are a florist and a mom, summer can feel like you're being pulled in a million directions.
Weddings can be going off, your kids are home, your routine is gone, and suddenly it feels like you're just trying not to be drowning. I always say you're drown- I'm drowning, uh, th- at least I used to say this, "I'm drowning here, and you're describing the water." But you deserve summer to feel good, and that can start now.
Thank you so much for listening, flower friend, and you have an amazing flower-filled day