236 | The Lawyer’s Edge with Elise Holtzman

In today’s episode of the Wealthy Woman Lawyer® podcast, it is my pleasure to interview Elise Holtzman of The Lawyer’s Edge.

Elise is passionate about attorney success and happiness! She is a former practicing lawyer, professional coach and trainer, and the CEO of The Lawyer’s Edge. The Lawyer’s Edge helps law firm grow by helping lawyers become better business developers and leaders.

Elise is also the creator of The Lawyer’s Edge podcast and frequently speaks for law firms and bar associations. She’s also the creator of the Lawyers Making it RainTM program and the Ignite Women’s Business Development Accelerator.

In today’s episode, we discuss…

• Elise’s journey from pre-med to law school, and then Big Law attorney to professional coach and trainer
• How she defines marketing and business development—and distinguishes between the two
• Her expert advice for lawyers who hate marketing and networking
• The mindset shift that can completely transform your business development results
• How she thinks the pandemic has challenged and transformed law firm marketing
• Challenges (and advantages) unique to women rainmakers
• Specific tasks you can delegate to others to help you with your business development (Hint: You don’t have to do it all.)
• The biggest mistake Elise observes lawyers make when it comes to business development
• And much more!

Links to Love:

***Check out The Lawyer’s Edge on Apple Podcasts and reach out to Elise and her team if you’d like to learn more about how The Lawyer’s Edge can help you become a better rainmaker for your law firm business.

***Book a Practice Growth Assessment call with me.

***Head over to our website and add yourself to our email list by grabbing a copy of our popular guide: What Wealthy Woman Law Firm Owners Know That You Don’t. www.wealthywomanlawyer.com

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***Want to Scale Your Law Firm to 1MM or More? The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer, LLC. We help women law firm owners scale their law firm businesses to and thru 1MM with total ease. If you’d like help to scale your law firm business, we invite you to JOIN US IN THE WEALTHY WOMAN LAWYER LEAGUE or, if you have already reached $500K or more in gross annual revenue, but haven’t yet hit that $1M mark, to apply for private coaching with me.

What is Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you love?

What if you could hang out with successful women lawyers, ask them about growing their firms, managing resources like time, team and systems, mastering money issues, and more; then take an insight or two to help you build a wealth-generating law firm? That’s what we do each week on the Wealthy Woman Lawyer podcast. Hosted by Davina Frederick, founder and CEO of Wealthy Woman Lawyer –– every episode is an in-depth look at how to think like a CEO, attract clients who you love to serve (and will pay you on time), and create a profitable, sustainable firm you love. The goal is to give you the information you need to scale your law firm business from 6 to 7 figures in gross annual revenue so you can fully fund, and still have time to enjoy, the lifestyle of your dreams.