From Big Vision to Real Value: Richard’s Brand Story

In this episode of Brand to Scale, Jess sits down with Richard Chapple, founder of The Growth Foundation. Richard has been at the heart of scaling some of the UK's most exciting brands. His experience spans names like Gymshark, The Hut Group and many others.

This conversation covers more than marketing. Richard talks about clarity, storytelling, leadership, and getting the right people in the right roles. He shares what businesses often get wrong about growth and why brand vision must turn into real value for customers.

In this episode:

• How Richard moved from retail to brand growth
• Lessons from scaling fast-growth businesses
• Building marketing teams that deliver
• Why founders need clarity and focus
• Turning vision and mission into strategy

Richard offers honest, practical advice for founders, marketers and business owners who want to scale with purpose and avoid common mistakes.

Topics covered:

• Brand strategy and growth
• Building strong marketing teams
• Founder leadership and communication
• Storytelling for business
• Scaling brands with clarity

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What is Brand to Scale?

Brand to Scale is a podcast where we talk to business leaders and industry influencers about how they built their brands. Each episode dives into real stories about starting up, growing through challenges, and what success looks like behind the scenes. It's an honest look at the people and ideas driving business forward.