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Welcome to Live More, Earn More - the podcast for freedom-seekers, soul-led entrepreneurs, and ambitious creatives who are done with the hustle and ready for alignment.
Hosted by Lucy Griffiths, bestselling author of Make Money While You Sleep, this show is your go-to space for building a business that lights you up and supports your life (not the other way around).
Each week, you'll hear inspiring stories, practical strategies to grow passive income, magnetic marketing tips, and conversations that blend business brilliance with mindset magic, feminine energy, and a whole lot of woo. If you're a solopreneur or dreaming up your next big thing - this is your permission slip to do it on your terms.
✨ Abundance. Alignment. Action.
It’s time to live more and earn more - with ease.
Have you ever felt like you're working
harder than ever but not getting anywhere?
Perhaps you feel like you're
trapped on the hamster wheel,
and you are just running in
circles and spinning and spinning
And I think for myself and for a lot
of people, I got off the hamster wheel.
I got off the kind of 9:00
to 5:00 hamster wheel.
But then sometimes I feel like I've
replaced it with something else because
There's a sort of kudos to working
harder, like, you know, the Hormozis and
all of that, the hustle harder culture.
And when I listen to what they have
to say, like Alex Hormozi and, I can't
remember her name, is it Leila Hormozi?
And it's like, okay, that may
work when you're in your 20s.
I've definitely, like, burned the
midnight oil and worked crazy hours.
But I'm now 50, and the hustle harder
culture doesn't work for me right now.
I'm a single mum to a lovely, gorgeous
boy who does have some additional needs,
and I need to be present and be around
for him, so I can't work all the time.
I have to be up to get him
to school, to do the things.
And in the holidays, I have to
fit my business around his life.
And if I were trying to compete
in that world, I would feel really
drained and exhausted, and I'm not.
I am really happy with the life that I've
built and the business that I am building.
And I'm really happy and content to be
able to create a life and fit my business
around my life rather than trying to
squeeze bits of life into the, you
know, the odd corners of my business.
My life is the absolute foundation
of everything, and how I show up as a
parent, the time that I have, things
like going wild swimming, all of those
things are really important to me,
and then my business fits around that.
It is a Sunday evening and
I'm recording this podcast.
I'm more than happy to spend my Sunday
evening… I've put my son to bed.
We've watched a movie together.
And now I'm more than happy to
spend 20 minutes or so recording
this podcast because that's how
I fit my business, around my life
And we have been told that we sort
of celebrate busyness as though it's
some badge of honor, that success
becomes linked to exhaustion and
burnout, and actually that isn't the
way to go it isn't a badge of honor.
For me, I spent my 20s working as a
journalist, and I would work crazy hours.
We would, you know, often if we were
somewhere where it was kind of, you know,
you'd go on location, and you'd be in
a remote place doing something where it
was really challenging and difficult,
and you'd be working from the minute you
woke up, might be 4:00 in the morning,
until midnight, and you'd grab a few hours
sleep, and you'd carry on the next day.
And you'd work like that for a week
or two, and then you might come back
from an earthquake or a protest or
whatever it was, have a few days
off, and then off it goes again.
You do the same thing all over again.
And I was burned out.
By the time I finished that
life, I was absolutely exhausted.
And so I knew that I wanted to create
a life that really fitted around me
and my life, and I wanted to put my
life first rather than constantly
having to chase the next client or
feeling like I had to do everything
and feeling guilty if I wasn't making
sure that I was ticking all the boxes.
Because actually, we don't
need to do everything, and we
don't need to always seem busy.
In fact, we are most productive when
we have that time away, when we have
that space away to, to think, to be.
I'm just about to go off in the
campervan, and I love that time
'cause I have to disconnect.
I can't get Wi-Fi, and it forces me to
think differently and behave differently
And for me, I have so much going on in my
life, with divorce, with health issues,
that I need that time to switch off.
Because when I do switch off, I
find that I am much, much more
productive when I come back.
And also, I think about other ways, I get
more excited, I think about other ways of
working, and I find I'm more productive
because there is such a difference
between being busy, between doing the
activity, and actually making progress.
Sometimes it's the busyness rather
than actually delivering and progress.
we don't need to tick off
an endless to-do list.
Like sometimes I'll write a to-do list
on things, and sometimes I look at that
to-do list and I think, "God, these are
pointless." And obviously, sometimes
it is not pointless and -- there are
milestones and goals that we need to do,
but sometimes are you just ticking off a
list because that's what you should do,
and you feel a satisfaction in ticking
off a list rather than focusing on the
things that really drive things forward?
And, you know, certainly for me,
I've been questioning a lot of
that over the past few weeks.
I've been really thinking, "Okay,
how can I really focus on what is
going to absolutely accelerate growth
rather than being busy?" And, you
know, sometimes that's, that's tricky.
It might mean outsourcing, or it
might mean saying no to clients.
I've got this project at the moment,
and it's a big project, and it's
with an exciting multinational
company, and there's a lot of
kudos involved in that project.
But the project is kind of aligned
to my business, but it's not exactly
my business, and I might spend so
much time working on the project
that I'm not focused on the business.
And while it's really satisfying and,
you know, my ego definitely gets a stroke
from doing it, am I actually moving things
forward or am I creating a new busyness?
And I had a realization the other day that
perhaps my ego was being stroked more than
it actually driving the business forward.
Because if I weren't to focus on that,
and instead I focused on perhaps doing
more podcasts or YouTube videos, in
the long run, that is going to drive my
business forward at a much faster rate.
So sometimes we need to just take
that step back, and it's not always
about just jumping on the next
thing, and being busy, and delivering
it, and ticking off the list.
Sometimes it's about really thinking, "Is
this the right decision for me and for
my business?" And I think I've come to
the conclusion that while I'm certainly
interested in that project, actually,
it's not gonna drive the business forward.
It's not going to deliver the results
that I really want because it's
kind of-- it's an offshoot, it's a
tangent rather than the core focus.
And sometimes we can get distracted
by the side projects rather than
actually delivering results.
You know, it's that 80/20 principle,
and if you just focus on the thing that
gives you eighty percent of revenue, and
maybe that occupies twenty percent of
your time, and if you just focused on
that, what would make the difference?
And that is, you know, that is that shift
from employee thinking to CEO thinking.
And when you start really leveraging
that and thinking, "Okay, so how can
I make this happen without me?" And
perhaps that side project, I will hire
somebody in to do that project, and
that is something I'm considering.
But maybe it's what else can you do
to remove yourself from the business
so that you are focused on the assets
and the marketing rather than actually
in the day-to-day, in the doing?
And maybe it's building those systems,
so instead of relying on, you know, this
is the way we've always done it, it's
looking at those systems, those SOPs, and
thinking long-term, "How is this the best
way to work?" Rather than just veering
from project to project in that kind
of survival mo-mode, you are focused on
delivering those outcomes that you know
you are so capable of And that's why, for
me, I am really looking at my automations.
Now, Flowelle, my business, is all about
tech and automations, and sometimes
we're so good at seeing the blind
spots of other people, my clients, you
know, helping them to overcome their
blind spots and, you know, really
smooth out and automate the tech.
But sometimes for
ourselves we can struggle.
And, you know, it's-- for me, it's really
thinking, okay, what do I delegate?
How can I simplify?
And, you know, looking at the core
elements of the business, focusing on
those, the 20% that gives me 80% of
the revenue, and actually maybe not
being distracted by those, you know,
the shiny, bright objects that might
feel like it's a bit of an ego stroke,
but may not be the right thing for you
So I thought I'd make a list of some
of the core things that have really
made a massive difference to me and
helped me with kind of simplifying
and focusing on those core things.
So number one, fairly obvious,
but I'm gonna say it anyway.
Automating appointment bookings.
So rather than back and
forth chat, "Can we, we meet?
Are you free on Friday?" "No." "Can
we do Thursday 1:00 PM?" "Oh, can we
make it 2:00 PM?" All of that, it is so
much easier to have a calendar system.
And while I used to use acuity scheduling
software, I used to find it so complicated
that I didn't really use it that much.
Whereas now with my business Flowelle,
and it has integrated calendars, I love
it, and it's so much easier that I just…
You know, I use that all the time,
and I really find that helps.
Also, having proper email sequences.
So someone signs up for a freebie, and
they get a sequence of emails, and they
are on your list, and you're selling to
them, and that makes a massive difference.
And it means that you can start
selling, you can start nurturing,
and you know where they are.
And fitting into that
is having a proper CRM.
I have never had a CRM system before.
I've always just had a spreadsheet,
notes on my phone, all of those things.
And with Flowelle, I
now have a proper CRM.
I know who is potential leads, cold
leads, warm leads, and I find it so
useful and, you know, you can add in
those notes, know where you are with
people, and there's no more sort of…
I used to find myself, I'd have
bits of tatty old paper, and I'd
be, you know, having a pile of
paper and s- rummaging through them
for notes I'd made about somebody.
I don't do that anymore, and I love that
Another thing, and it's something that I'm
doing right now, is batching my content,
and I've done this for a long time.
But sometimes when we're in that sort of
busy mode, we forget, and I definitely
this year… I was just looking at my,
um, like, looking at my video library, and
I've realized I've only recorded videos
twice this year and batching my content,
which for me is pretty shocking, 'cause
normally I have videos every single month.
And so that tells you that my focus
has been off, that I've not been
concentrating on the marketing,
batching content, planning ahead
because I've just been so busy with
other things, and it's understandable.
You know, I've been
launching a new business.
I've had a really messy court
date, lots of health issues.
So all of these things have
definitely steered me away from my
usual marketing batching routine.
And creating content today, I did some
YouTube videos, and I'm just recording
this podcast, has been such a joy.
And you know, I, I really say to
you, it… there is such satisfaction
of feeling organized and feeling
like you're nailing your content.
Nothing to me feels better.
I love it
And then it means if you do that and
you're really organized and you batch your
content, then it means you can protect
the time in your diary that matters most.
And so, you know, when I'm away, school
holidays, those moments where I wanna
be really present, I wanna sit and have
snuggles on the sofa or watch a movie
or go swimming in the lake together
or have play dates, and I can do
those things and I don't feel guilty.
And that is, that is the biggest
flex to me And then finally, one of
the ones that I think is, is just
such… It makes a massive difference,
and it's weird how much difference
it makes, is removing unnecessary
apps, subscriptions, or emails.
And so what I mean is, you know, as, as
entrepreneurs, we can be on the marketing
list of loads of different people, and
then we read their content, and one, we
feel guilty or they make us feel bad or
whatever, and it's a real distraction from
us and our message and our storytelling.
So I ideally would like you
to not unsubscribe to my list.
But, you know, if anybody triggers you,
if anyone makes you feel awkward or
guilty or whatever those reactions are,
or not worthy enough or not good enough
or not enough, unsubscribe from that list.
It is so satisfying.
Okay?
So, you know, I just did this.
I, I do it fairly regularly, but I
just did this the other day and I
got rid of a load of different things
that they're just time suckers.
So get rid of them.
The same with unnecessary
apps or subscriptions.
So I hide my Instagram and my Facebook,
so I don't look at them all the time.
I minimize the hours that I'm on them.
And also subscriptions.
I have really tried to kind
of just cull the subscriptions
of things that I don't need.
You know, I used to subscribe to so many
different, like, video editing apps or all
of these things, and I never used them.
They were just sort of
sat there on my phone.
So get rid of them and it's
just easier to clear the decks.
And when you focus on just the core
things, it enables you to have the
space to be more creative, think more
creatively, have more time for your
family, and just enjoy the flexibility.
So ask yourself this week, what
task do you repeat every week?
Could this be automated?
And also, are you creating income
or are you just being busy?
What is the one thing
that you could stop doing
And what's the one system
that would save you time?
I dare you, I challenge you to
automate one task this week.
Let me know how you go.
I would love to hear, because
remember, success isn't about working
harder, it's about working smarter.
And you want your business to fit
around your life, not completely
overwhelm and consume it.
So here's to stepping off the
treadmill and having an amazing day.
Sending you lots of love.
Bye bye bye.