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As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses.
On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions.
You get unique insight into how creator businesses work and what you can do to increase results in your own business.
One of the things Nathan is passionate about is helping you create leverage.
Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork.
Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M.
Learn how to get more results with less effort and:
Grow faster over time.
Work less hard over time.
Make more money over time.
00:00:00:02 - 00:00:17:04
This is the thing that's actually going to get you the outcome that you want. Joanna Wiebe she started to implement this system. The first video that she did has got over 200,000 views overnight. Tintin Smith is a YouTube strategist and coach who helps educational YouTubers turn their channels into six figure businesses. What exactly should I be selling my time on?
00:00:17:07 - 00:00:38:10
Obviously number one is is filming, positioning and strategy, ideation, scripting and planning. And finally, number five, it's just. And what's number one on your list of what you should not do. Number one is he spent two years as Ali Abdul's head of YouTube running the entire operation while the channel grew from 3 to 6 million subscribers and generated millions of dollars in revenue.
00:00:38:13 - 00:00:57:18
Whilst I was that, he was typically averages around $5 million in revenue and a few million in profit. The YouTube channel is like the number one traffic source and co-driver behind all of that revenue. If you have a channel and you're trying to scale it into serious business, this episode is a masterclass. You don't get to the good ideas by trying to just focus on a few, which you get to the good ideas by coming up with tons.
00:00:57:19 - 00:01:05:20
And the way that you actually select the best ones is incredible. I'm hooked.
00:01:05:22 - 00:01:21:11
Welcome to the show. Thanks, Nathan. Happy to be here. So I want to start with a question that I've been curious about, which is how many subscribers do you need to earn $1 million a year on YouTube? A very good question. Makes a lot of sense. I think probably what a lot of your audience are thinking about.
00:01:21:13 - 00:01:42:05
The real answer is that there is no specific number, and it can be as low as 500 or 1000 subscribers on your channel, I think, because if there's 500 or 1000 people, the right people, and you have a high ticket business where you have very expensive product, then you know, you only need a thousand of the right people following your channel.
00:01:42:07 - 00:02:03:08
So, yeah, I mean, I've seen seven figure channels with, with tens of thousands of subscribers all the way up to obviously millions of subscribers. So there's no right answer. Who comes to mind as someone maybe outside of the, like, business or making money online niche, who has a smaller following and then an outsized revenue from from that.
00:02:03:10 - 00:02:23:10
I think the one that I know personally the best is a friend of mine called, on Wednesday who actually went through a live Dallas kind of YouTube course. And, his channel is all about helping software engineers land jobs. So it's a great niche because obviously software engineers, typically get paid quite well. Yeah. And so the $100, a few hundred thousand dollars.
00:02:23:11 - 00:02:43:18
Exactly. Yeah. And so they can he can charge quite, like a high price for his coaching program where he helps people and those jobs. And he started to hit, seven figures in revenue, and he was around, I think, 50, 60,000 subscribers. Yeah, it's a lot fewer than I would expect. Yeah. And so, and he's, like 24 as well.
00:02:43:18 - 00:03:02:03
He's a very impressive guy. So, you know, not necessarily the average example, but, it really doesn't matter what matters less how big the audience is. It just matters how intentionally you're creating that audience and the kind of offer that you have on the back of your YouTube channel. Yeah, some of the that I talk about is the difference between an audience and a crowd.
00:03:02:05 - 00:03:19:18
Yeah. Where an audience is the right people paying attention and a crowd is just any, any views, anything. And so if you get the right people and you have the right offer in front of them, you can actually earn quite a bit. Yeah, absolutely. I think I mean, that's what I do is, help YouTubers turn their audiences into businesses.
00:03:19:18 - 00:03:35:02
And sometimes that involves like, shifting from this mindset of building an audience to or just building a crowd to intentionally curating your audience to be full of people who actually want to buy from you. Yeah, and we'll get into all of that. Before we do that, you spent a couple of years as the head of YouTube for Ali Abdul.
00:03:35:08 - 00:03:55:10
Yeah. So always someone who's built a very, very impressive business. I feel like anyone who is studying YouTube, studying entrepreneurship, like, knows him, knows his content and all that you have, like a behind the scenes look. I'm curious first, are there any numbers that you can share? And all is fairly public with. Yeah, he's fairly public. Yeah, I won't, I won't claim too much credit behind any of these numbers.
00:03:55:12 - 00:04:20:02
You know, Ali's like a very unique and impressive guy. And I actually loved working for him, but was whilst I was that he was and I think still to this day typically averages around $5 million in revenue a year and a few million in profit. And over 50% of his revenue comes from his own offers and products. So for a long time, the part time YouTuber Academy and, these days he's got a new one called the Lifestyle Business Academy, where he helps people kind of build a lifestyle business.
00:04:20:04 - 00:04:42:14
And, the YouTube channel is the main traffic source behind the business. So he's obviously on Instagram, on LinkedIn, a little bit of paid ads. But, until recently especially, he wasn't actually running any paid ads. And so the YouTube channel is like the number one traffic source and core driver behind all of that revenue. Yeah, yeah, it's the the top of the funnel, the main thing that draws everyone in.
00:04:42:14 - 00:05:05:21
And he's got all the other aspects to it in I think a lot of people see YouTube and they get excited about it because of the, the ad revenue. Right? Most part for Instagram, the platforms, they don't really pay you money, whereas YouTube will actually pay you on ads. Yeah. And so people have this assumption that if you get really big on YouTube, then you're going to be making all your money from ads and go from there.
00:05:05:23 - 00:05:27:23
People make money that way. But the the channels that you're talking about, that is not the main way they monetize, right? Yeah, absolutely. So, typically on YouTube you can earn an average, let's say somewhere around $5 for every thousand views that you get. Which means that if you get a million views, you might get $505,000 from YouTube itself, which is way better than any other platform.
00:05:28:03 - 00:05:47:10
But the trick there is, or the catch is, it's very hard to get a million views. And increasingly so it gets harder and harder and, the whole game with content creation really all kind of with just with, with ads and with marketing is how much money you getting back for, how many eyeballs you got. And YouTube give you that.
00:05:47:10 - 00:06:09:07
Start with AdSense, which is RPM revenue per meal. So how many, how much money do you make for every thousand views? And you can increase that with, like, you know, a sponsor or a brand deal you might be getting, let's say, $30 for every thousand views that you get. That's kind of maybe the deal that you set up, or maybe that's roughly how they price your channel, is like, you get around 20,000 views per video.
00:06:09:07 - 00:06:31:10
So we're going to give you this much right, for a video. But then you can increase that that return that RPM even more by selling your own offers and products. And you can start to get into territory where if you got a thousand views, you might get $100 or $500 or $1,000 if you have a really, good audience and high quality audience and also the right offer behind it.
00:06:31:12 - 00:06:57:00
So now what you're doing now that you're out on your own, separate from Ali and his team, give me a little breakdown of that. And then if there's an example, one of your students who has like a really high, you know, revenue per thousand, subscribers or views based on having a really good offer. So after leaving Ali's team, I decided to launch this coaching program, accelerator, to help educational YouTubers with audiences.
00:06:57:00 - 00:07:17:06
But without massive audiences like Ali Abdul turn it into a business. Because that's what Ali did. He kind of. He grew this audience, and then he turned it into a business. And, I wanted to help smaller YouTubers without as big A followings do the same and build like six figure businesses rather than trying to, you know, build something crazy, like seven figures, just help people make that initial leap.
00:07:17:08 - 00:07:38:02
And, one very interesting channel or client that I work with is called Amy. She has a channel all about, breaking unhealthy relationship patterns through somatic healing as well, like in the, dealing with, like, your body and the kind of nervous system and things like that. And she has a high ticket coaching business off the back of her channel where she, helps people kind of overcome those hurdles.
00:07:38:04 - 00:07:57:22
And she only has, I think at the time, 45, 50,000 subscribers. And she makes a multiple six figures, which is amazing. Return on that channel. And considering she doesn't work like insane hours, she puts a lot of effort in. But it's not like an overwhelming business. And so she's just very intentional about the content that she makes and then the offer that she presents to those people.
00:07:58:01 - 00:08:22:22
Another interesting example of someone that I work with is this woman called Camille, and she helps dementia caregivers, look after their loved ones with dementia. Yeah. And she's been doing it for 20 years. She's, you know, qualified in the area. And she came to YouTube recently to start, like, educating people who are, look, caregivers who are looking after their loved ones with dementia on how to do it better and how to avoid arguments and how to make that time, as easy as possible.
00:08:23:00 - 00:08:45:08
And she has a high ticket coaching program already, but she wasn't making too many sales. But then we started working together. We kind of changed a few things about her channel, especially like her, the idea side of things and the titles and thumbnails, just the packaging, improving that, improving the video quality a little bit. And then in the last, couple, weeks, she's actually just like her channel has gone from about 1000 subscribers to 10,000 subscribers.
00:08:45:08 - 00:09:02:09
It's a competitive thing, completely blown up. Her calendar is now full of sales calls, and she's making sales, and suddenly she's got a six figure business literally within like a couple months because she's just put in the time on her YouTube channel. And what I love about that is it's not like she just went viral or something. There's actually a system behind it.
00:09:02:09 - 00:09:20:18
Yeah. And then these videos, they go out, they keep working for you. Yeah. Right. These videos, they might get a lot of traffic initially and then level off or dip. Yeah. But they're going to continue to get traffic and views and drive leads and all this towards a sustainable business for a long time. So it's like these little assets are annuities that continue to pay you a little bit.
00:09:20:18 - 00:09:41:18
Yeah, absolutely. On time I think one of the best ways to think about your channel is the goal over time is not to go viral every single time. The goal is to make a library of bingeable content around one specific transformation. So I think most of your audience are probably, going to have channels where they're like teaching something or helping people go from A to B in some way, like not entertainment channels, basically.
00:09:41:20 - 00:09:58:08
And we want to make our YouTube channel a bingeable library of content, helping people go from A to B and covering all the different things that they might need to know about. All right, so you have flown halfway around the world to my studio here in Boise, Idaho, in order to teach a master class on YouTube. Like, what are we going to cover today?
00:09:58:13 - 00:10:16:05
So we're going to cover the ins and outs of the production systems behind a $1 million channel. From the perspective of the founder or entrepreneur, I love that I'm super curious to learn this myself. So let's jump up to the board and cover it. Awesome. All right, so this might be the most pre-prepared board that we've had coming into an episode.
00:10:16:07 - 00:10:40:08
What do we have going on here? Yeah. So I mean, I thought, I thought a bit about it before coming in. So we've got, first of all, on this side of things is really like essentially the inputs from you and your team. So what's the team behind one of these channels? And, like that can be scaled up or down as well, depending on whether you're, you want to go all out like someone like Dan Martell or Alex Mosey, or whether you just want to have, like, one video at a time, it's just you and them.
00:10:40:08 - 00:11:00:15
And so we can talk about why you might want to do two things, then, the schedule. So what is your schedule look like as an entrepreneur trying to build a successful YouTube channel? And how much time is it going to take you then what is the overall production system? So we've got seven steps here. The different things that it's going to take to actually, build one of these channels and where you're going to be involved in it.
00:11:00:15 - 00:11:23:09
And then we've just got five things to do and not do as, as the entrepreneur, just to kind of guide you on what is going to be the highest leverage use of your time. Incredible. I'm hooked. So where do we go from here? Okay, so why don't we just start with the the YouTube production systems? Because that's gonna give us the overall picture of, what we need to do and what team members we might need to have in place as well.
00:11:23:11 - 00:11:37:00
And, you know, there's that famous James Clear quote, which is like, you didn't rise to the level of your goals if all the level, your system. So this is the thing that's actually going to get you the outcome that you want. You don't just get views or whatever by thinking about getting views. You think you have it a system in place.
00:11:37:00 - 00:11:55:14
So I think let's let's count what's number one on the system. So number one is positioning and strategy okay. So positioning strategy is a capella behind your YouTube channel. Obviously it's like what are the kind of videos you can be making or what is the overall picture of your channel. And there are three things that I think make this, that people want to be thinking about.
00:11:55:16 - 00:12:14:01
Maybe nice and simple. We just have you, your avatar and your niche. So those are the three things we can just quickly explore each of those. Keep it nice and simple. This is also something that that really evolves as you make videos. You don't want to like really overthink it to begin with because as you start to make videos, you start to get into the YouTube process.
00:12:14:03 - 00:12:30:05
These things will change. But to start with, you want to have a clear idea of of you. So your backstory, your credibility and fundamentally answering this question, why should I listen to you? So your viewers like, why should they care about what you've done? In your case, if you are solving like a typical talking head channel like Dermatol or whatever, Alex almost.
00:12:30:05 - 00:12:46:10
You'd be saying, I'm the founder of Kit and it does this much, you know, in revenue built. We have a team of a hundred people. We build. It's a 50 million a year revenue, and we serve clients like James Clear, Dan Martell, man. Kind of. Hey, do. Yeah. Immediately I'm like, okay, okay, I'm gonna listen to this guy that's incredible.
00:12:46:10 - 00:13:05:14
What an amazing kind of story. And so being really clear is just about what is your credibility, what's your backstory, but also what are the elements of your personality that you want to bring into the content. So just like dialing up as much of you as possible because it's going to be a key thing, you are obviously the differentiator from Daniel, Alex or any other channel in your niche is it's the same.
00:13:05:14 - 00:13:30:17
So I might bring in like like contrast some things I don't live in Las Vegas high rise. I live on a little hobby in Boise, Idaho, and you're going to find me woodworking, playing volleyball, and, yeah, you know, gardening. When I'm not building something. Exactly. Yeah, exactly. And I think that that's what makes you likable is what makes people relate to you and differentiates you from the other guys in your space.
00:13:30:17 - 00:13:44:15
And obviously, we've been talking about these guys in the make money niche all of this stuff applies to any channel, whatever niche you're in. And so then the next thing is, is avatar. So just being very clear on who it is you're targeting. Now, if you're an entrepreneur already, you're going to be pretty clear on who is your ideal customer.
00:13:44:17 - 00:13:59:05
And that's the same person that you want to be targeting in your content. So hopefully you have a reasonably clear idea of that. But that's just because when you're making your videos, when you're going through the rest of steps, you want to be super clear on who we actually making videos for, who do we want to be watching these?
00:13:59:07 - 00:14:21:18
And, yeah, that can be the same as in your as in your business. And then your niche is when you are coming to, building your channel and taking your channel seriously. You want to have an understanding what's going on in your space. So if you're in the relationship space, the health space, the kind of like software engineering space, you want to understand who are the other channels and the most more things to look for patterns in what's working.
00:14:21:23 - 00:14:40:00
So we don't just copy people, but we want to understand or get a picture of what's working, what's not working. What are people typically looking for, what they're not looking for. And through that research, you're going to get a clear idea of, okay, where are the gaps? Where can I come in? What is my experience and background lend itself to filling the gaps and the opportunities that I've seen that I see from this research?
00:14:40:02 - 00:15:00:23
Yep. That'll make sense. Yeah. Cool. Okay, so next thing after positioning strategy is just going to be ideation. So generating and then selecting video ideas for your channel. So yeah ideation are two really simple steps here. It's just generating lots and lots of ideas. You know you don't get to the good ideas by trying to just focus on a few.
00:15:00:23 - 00:15:15:08
You should get to the good ideas by coming up with tons. Okay. And what are all the different things I might want to talk about on my channel? And then the second thing is just selecting the best ones. And the way that you actually select the best ones is through doing a bit of research. What's working well in your niche, finding those patterns.
00:15:15:10 - 00:15:41:00
But also if you've got videos on your channel before, what's worked well before, it's going to be important data for selecting the next ones to make. But those are the two simple steps to go through. That sounds good. Then the third step here is packaging. So titles and thumbnails. So titling thumbnails in case people don't know that the first thing that viewers see when they come onto YouTube, when they come to the platform, you don't see videos, you see the little image, the thumbnail and the title of the video.
00:15:41:02 - 00:15:53:05
And so we want to be thinking about before we commit to a video, before we actually commit to making anything, putting time into something we want to have thought about, what is the thing that the viewers going to see first? Are they actually going to be interested in this and click on it? If they don't click that, don't watch.
00:15:53:05 - 00:16:13:23
It's a good thing to just have in your mind. And this is where it can be very helpful to have your first team member particularly, okay, outsourcing your thumbnail so everyone in your audience, because they're all entrepreneurs, they should definitely be outsourcing my thumbnails. You don't want to outsource your thumbnails which which we can come over to to the team here to have a look at, kind of what the overall team picture might look like and then come back to the system as well.
00:16:13:23 - 00:16:33:15
So at the top, you've obviously just got you as the entrepreneur and you're in a little box like that. Yeah. And we're going to assume that it's build a $1 million YouTube channel. You don't need to have this, but you might want to have a YouTube producer. So that is the role that I had with what I was working with Ali Abdul.
00:16:33:17 - 00:17:00:13
And what I would do is and communicate with Ali, be his main, his like really his only source of communication. Keep it simple for him. And then I would communicate with all the other team members involved. So let's put a YouTube producer because you. So you definitely don't need this role. You like if you've got, you know, free time as an entrepreneur, which is like some people can do, like have, you know, less time spent on delivery, depending on the nature of their business, they might just have the time to do the YouTube producer role themselves.
00:17:00:13 - 00:17:15:21
But you're going to get a lot of free time with someone who's very good in this role. And so the YouTube producer will be coordinating with the the thumbnail designer. Okay. So where do I put them are thumbnails on right here. Let's put the movie to the left. Let's go to the left. Yeah. We're just gonna say designer.
00:17:15:21 - 00:17:42:01
Just designer. Yeah. Nice. And again, you know, there are lots of different variations of what a successful team might look like, but they, the producer could be doing the thumbnails themselves. I did that for Ali for a while, and then we decided to outsource them because, I'm not a particularly good designer. Yeah. So, you know, again, you could if you happen to be like your background is in graphic design, you might be good at designing thumbnails, but it's just not a bad idea to use different skills.
00:17:42:01 - 00:18:05:13
Skill. Yeah, yeah. And it's like being immersed in that world. Having someone who specializes is a good idea. It's a very high return on your time, because it can be the difference between a successful channel and how expensive is this role. So thumbnail designers, the benchmark really is like typically you're paying per thumbnail okay. And you'll start to find give ones that like $50 per thumbnail okay.
00:18:05:14 - 00:18:23:23
And they can be harder to find. Obviously the more you're willing to pay then the easier it is to find someone. But the best ones they will start to charge up to like 100 and $200 per thumbnail. Which means that per thumbnail concept to develop or per video that they do a finished thumbnail for. It's typically like per finalized thumbnail.
00:18:24:01 - 00:18:40:16
So if you want like multiple concepts, then it might be a little bit more. Maybe you get some kind of package deal. But you know, I work with a designer who I pay $50, thumbnail, but they will do a few variations for me like that. They change the text. Maybe it's like a slightly different concept and things like that.
00:18:40:20 - 00:19:02:06
But let me write that down. And you're saying basically 50 to 150, I think 50 to 200 is like, just to give that range for, for your audience because there are going to be some people watching who, who have the budget to spend, unlike the top designers. But, again, this can be not that expensive, right?
00:19:02:06 - 00:19:22:01
If we're talking about a video we were in the 200 to $800 a month, on this cost. Yeah, exactly. And you're saying this is worth it? Don't you know nails matter? Yeah. So getting someone who. Yeah. It can be the difference between a channel that gets a thousand views and 50,000 views, a video, just because people are clicking on it.
00:19:22:01 - 00:19:45:04
People want to click. But it is important to say that, with AI getting better and better, there are tools that help you do both titles and thumbnails. Where they I see something like one of ten, one of Time.com. Okay, is probably the best one out there at the moment. It doesn't yet make your finalize thumbnail, but, it can give you like great inspiration, great concepts that you can kind of tweak a little bit.
00:19:45:06 - 00:20:02:11
And so the cost is going down. But a good designer is still like worth their weight in gold. So definitely something to to consider. Trying to find. Okay, that sounds good. What's the next rule? Let's just go to the next step in the systems, because that's going to then bring out another roll, which is script writing and planning.
00:20:02:11 - 00:20:23:14
So that's the next thing once you've, come up with a video idea and a title thumbnail for that video idea, then it kind of goes officially into production, okay. And that's what you then want to start writing and planning the video. And so think, can I stop you there? Because it may not be a YouTube expert. Yeah, these steps are backwards from what I would do.
00:20:23:16 - 00:20:40:22
Yeah, I would come up with the I would write the script out, I would, I would actually have titles and thumbnails much later in here. Yeah. Talk to me about why it's number three. So there's, I guess the theory here. And then also the reality in like what actually happens in your experience as an entrepreneur or just as a YouTuber.
00:20:41:00 - 00:20:54:15
So the theory is that it's the first thing that the book is kind of as we, as we discussed. And so we want to start with something that viewer wants to click on and then think about the content that comes afterwards. Because sometimes, you come up with, what if you make a video and then think about the title thumbnail afterwards?
00:20:54:15 - 00:21:08:12
You realize I can't figure out a way to package this. Very well. And therefore you've made this amazing video and no one's clicked on it in the first place. And that's when, you know, you get a letdown. The performance doesn't work upwards and go very well, and you kind of get a bit despondent. So it makes sense to just start with that.
00:21:08:12 - 00:21:27:20
But the reality is that it's very hard to finalize tight end thumbnails every single time before you commit to writing and planning, they can be a little bit more like these are just like 100% completed, one after the other. And you sometimes go like as you write in plan, you're like, oh, actually, maybe we should tweak this thumbnail a little bit to this is going to be fluid so they can be a little bit.
00:21:27:20 - 00:21:48:17
Let's start with music packaging. I wrote. Yeah that's my saying start with packaging. So you know. Exactly. Yeah. Did I have we come up with a concept that is going to get people to click. Yeah. Because if not like let's not go spend the next 20 hours on the video. Exactly. Yeah. And this can really depend on the channel that you have as well.
00:21:48:17 - 00:22:07:22
Like for this podcast, we're posting this on YouTube. We put a lot of time into, into like, you know, me coming out here, you organizing it, giving up your time. And we want it to succeed and work. And so we spoke about like the title a little bit and even the thumbnail beforehand because we want to know if this is going to be something that this conversation is gonna be something the people are interested in.
00:22:08:00 - 00:22:24:13
And, so you want to have a as best you kind of finalized title and file as thumbnail concept. It doesn't have to be completely ready. But it's just like we kind of know what we're doing here. We know what the thumbnail text might be. And, and then we can go into production and the writing and planning.
00:22:24:15 - 00:22:45:01
Okay. And so once it's kind of in production again, you can do this all on your own. You don't need a team for this. And it's easy to overcomplicate YouTube. However, if we're trying to recreate maybe like, you know, a very successful channel, like Alibaba or something like that, you might have a script writer or someone to help you with research planning as well.
00:22:45:03 - 00:23:03:10
So we can add that to the team. So an example we mentioned earlier was, I'm on another who has a channel about, software engineering landing software engineering jobs. Now, he, kind of wrote plan all of his content for a while, like, a year to two years where he was just kind of sitting down thinking about what are the things that I want to share in this video.
00:23:03:12 - 00:23:23:02
And obviously, this is the preparation for the video itself is really important. Like you want to put time into this, put effort into this. However, recently he has hired a script writer and someone he's trained through like over several weeks and months and someone who also had a background in this already to help him systemize that side of things.
00:23:23:04 - 00:23:38:17
So what they'll probably do is I'll have a meeting where they come up with where they agree on the video that they want to go ahead with, and then I'm on my brain dump, some kind of like, interesting things to talk about, and then they'll turn it into a word forward video script. Right. But you obviously don't have to have a word for word script.
00:23:38:19 - 00:23:58:18
Like, you know, in your, in your niche, if you were to do your YouTube channel, your competitors like Daniel Presley, Alex or Mosey Down Motel, they don't have word for word scripts. They're kind of just explaining the ideas and concepts that they've had in their brain for years. Okay. And so or they may have they've, distilled a bunch of things down into a book or something like that.
00:23:58:18 - 00:24:13:17
And then they're someone's going through a writer on their team might be going through and saying, hey, yeah, here's something you talked about in the book, like, yeah, I have we have a video package in this way that we want to do. Yeah. And it's like, okay, I say no more like, yeah, like just roll the camera and I'll give you some good stuff.
00:24:13:17 - 00:24:30:12
Absolutely. Yeah. Exactly. Because that just so that's a fluid with those ideas. Right. But the thing that you do want to do with writing plan is you do want to script the intro word for word, because like as I'm sure most your audience know, with content, when people start watching it, like the intro, the first 30s is where you see most drop, right?
00:24:30:17 - 00:24:50:02
So retention matters. It's one script in the intro, word for word. And to set up the promise of the video to demonstrate your credibility, to make it sound like, you know, something that people actually want to watch, and importantly, to confirm the expectation set by the title thumbnail as well. Why don't you write intro right here and we put a star next to it or something?
00:24:50:04 - 00:25:08:12
Because that's something that's really important. Yeah. Yep. Little stuff like it. So that is one scripting word for word. There are some people out there who argue that, you know, your whole video should be word for word scripted, but, it doesn't often like, account for just like enjoyment. It can just be really boring to read off a teleprompter, right?
00:25:08:12 - 00:25:23:10
Something are really good at it. I don't know if you've seen roommate Southeast Channel. Yeah, but, he's just like his videos. Descriptive word for word, but unless so good. Like, I love watching his channel. I love learning about, like, personal finance from him, but it's all word for word. He's just so good on camera and he's so good at, like, acting.
00:25:23:12 - 00:25:40:23
Like he's done a lot of media training. He's done so much. He's just been doing this stuff for like 15 years now. But then, if you look at Daniel Priestley, who's like, he's building his channel recently, he is not scripting word for word. He's kind of drawing stuff and he's kind of being fluid. He's just he's just got like that natural kind of charisma that comes across very well.
00:25:41:01 - 00:26:03:20
And so it is really, personal preference, but it's also going to be revealed kind of just through time of like making videos. What's going to work for you, whether you need a writer, whether you need a researcher, someone to help you, kind of, like bring your ideas to life, it is just very helpful to have someone who's just kind of to bounce ideas with, to kind of create content to help you create the content, together.
00:26:03:20 - 00:26:21:11
Basically, that can be your YouTube producer. So you don't necessarily need a writer. If you've got a competent YouTube producer he can bounce ideas with, and they can do a kind of, put some content together as well. So there are two more quick things we want to think about in this in this phase as well, before we commence the filming, which is, call to actions and lead magnet.
00:26:21:11 - 00:26:34:06
So I can just go through both of those. Yeah. So there's actually going to be the things that are going to allow us to take someone from being a viewer. He's found us on YouTube for the first time. They watched one of our videos, and then we take them from being a viewer to being a potential lead, potential customer eventually as well.
00:26:34:06 - 00:26:54:14
Which is where your amazing software comes in. Yes, Kit. So, let's start with lead magnets. As you're planning a video, you might want to be thinking about what is the specific, resource that I can kind of, bring into the content that my view is going to want and maybe even build the content around that. So it could be some kind of template or checklist or whatever they walk through in the video.
00:26:54:16 - 00:27:12:21
And then you can say, if you want this, this resource here, you can get it by going to the first link in the description. And then we just have to put in the email to get them. And then they obviously become a lead. So I'm going to put down here kind of I'll put down alarms for okay, lead magnets.
00:27:12:23 - 00:27:29:16
And then the second part of that process, obviously, once you've got the lead magnet, is planning when you're going to say your call to action, which typically you don't really want to be doing it before three minutes into the video because three minutes, we're just focused on retention. Your viewers haven't really put on that. You haven't done that trust with them.
00:27:29:16 - 00:27:48:17
Yeah. That's still just like saying if they want to watch the video. And so we want to kind of provide enough value before we make that call to action. If you're, if you're, the lead magnet is like so specifically integrated into the content, you might want to bring it out in the intro and just be like, the thing we're going to be talking about in this video is this thing, and you can get it with the first link in the description that can be like 30s in.
00:27:48:19 - 00:28:06:08
Hey, so I got a comment the other day, which was, what do you actually do? They've been listening to the show for a while and enjoying the content about growing a creator business, but didn't understand what I do and they thought maybe you're a full time podcaster. They didn't realize that this is the side hustle. My main thing is building Kit Kat is an email marketing platform for creators.
00:28:06:08 - 00:28:24:19
I think one of the groups that should really pay attention to and start using Kit is anyone who's grown a lot in social but doesn't own that audience. Kit is built for the creators who mean business, so those are the people who have gotten a bunch of attention on social and then turned it into a sustainable business with a diversified revenue stream, automations, a team, and more.
00:28:24:21 - 00:28:39:14
So if that's you or you want to become that type of creator, go check out kit.com and learn what we can do for you. Okay, so what you're saying there is that the lead magnet can't come in the very beginning because you don't want to wait to the very end, right? You need it partway through the video. Like what does a timeline look like?
00:28:39:17 - 00:28:55:13
Let's do a little timeline. But again, there's obviously nuance and context to this. So let's just do it down here. Let's say this is the length of your whole your whole video. Okay. We have the kind of intro here, the first 30s that's put, just 30s there. Typically you want to script this word for word.
00:28:55:13 - 00:29:12:22
You want to be focusing on confirming the title, the thumbnail expectation, setting up your credibility, why they should listen to you, and, laying out like a plan for the video, what value they're going to get. And then in terms of your call to action, again, this doesn't have to be to a lead magnet. It can be that you go direct to your offer.
00:29:12:22 - 00:29:30:23
Let's you have a coaching business and it's just a cool down below if you want help doing this thing. So the call to action can be to directly offer also the lead magnet. But typically let's say let's put the three minute mark here. You don't want to be doing a call to action before that. Right. Because we're pure value in this action.
00:29:30:23 - 00:29:45:09
We just want to be winning their attention and trust to their and then value. Yeah, it's exactly okay I think that's it's a it's a good way of thinking about it. And then the reason for that is like at three minutes, you've still got a large percentage of people watching, you know, maybe 50% of people who clicked on that.
00:29:45:09 - 00:30:07:17
So watching and lots of them still going to see the thing that you're that you're talking about. But the later on you do it, the call to action, then the more engaged viewers, are going to be the ones who are watching. Right. And so you do see some videos where the call to action is like right at the end, you know, it's like, let's say 15 minutes in and the people you see that just like the most engage viewers and there's no like 100%.
00:30:07:17 - 00:30:21:16
Right. I can do both. Absolutely. Yeah. So if you do two call to actions, it typically does increase the number of people. So I might do a quick one here at three minutes. Yeah. Right. Especially if it's for a lead magnet that might help someone implement which you know, they're taking lessons like you don't need to take notes.
00:30:21:16 - 00:30:38:19
You can. Yeah, yeah. Go to this link and download it right now. Exactly. Yeah. The one exception though, as, as we said, was that if your the whole video was like around the lead magnet was around the template, then you can mention it in this like 32nd mark. Just say, you know, if you want to get the template that we're going to be using in this video, then it's the first link in the description.
00:30:38:19 - 00:30:55:20
And I do that in some of my videos where I'm talking about like a specific thing. Yeah. So yeah, let's just put on here CTAs for call to action. So this is these are the things you kind of want to be thinking about in the writing and planning phase. But we spent a while on this. So let's go to the next one, which is filming.
00:30:55:22 - 00:31:10:19
So with filming I think it makes sense to come to the the schedule down here now because this is like obviously a key part of your, your responsibilities as an entrepreneur that's at the top of your team. No one else can do it for you. And, I mean, all of these talking head channels are going to be it's going to be you're the one doing it.
00:31:10:19 - 00:31:29:05
Rather, you can't really outsource that. Right. And we don't want to be a faceless channel either. So, there's a bunch of different ways of approaching filming. But one good principle to have in mind is batching. So trying to batch record, videos, so trying to record at least two in every filming session is like a good way to approach it.
00:31:29:05 - 00:31:52:14
Some people find that hard because they find filming just like such a tiring thing. It's a, a very helpful principle to bear in mind. And so this is a kind of monthly calendar for you as an entrepreneur. You're going to everyone's going to find their own like, schedule the what's best for them. But, I mean, what I do is I actually record every single Thursday and I, I try to film, at least one, ideally two.
00:31:52:14 - 00:32:09:04
That's kind of the rule I set up for myself. And that's because I like filming, on like, a regular basis. I find that if I film once a month, I just, like, lose kind of touch with the skill, I guess. And it is a skill. It's like a really key part of the system as you come across well on camera, presenting your ideas well, articulating stuff well.
00:32:09:04 - 00:32:29:22
Right. So that's what I did. But, I know some Alex Olmos. If, for example, he's, he just has one filming day a month and he just like batch films, 4 or 5, six videos, all in one day. So they do all of this stuff, the preparation in advance and then just like, knock it off. And so he's going to take my single day, I don't know, let's say it's it's Tuesday or something.
00:32:29:22 - 00:33:00:17
Yeah. Just one full day and he's got the entire day. Yeah. Just to like really get into it. But that again can be quite a lot. It's just like, quite draining. Filming videos is quite tiring. So one thing that I found is a one time trip. We try to do four podcast episodes in a day. Yeah, we have the studio offsite and all of that, and we actually do it in a publishing the the fourth video because we, we like, get the packaging right and a few things, but really it was just I didn't have the energy really to do it.
00:33:00:17 - 00:33:22:02
And, you know, I was like, I did not produce a good video because it was on hour eight of filming. Yeah. And the fire alarm, I got on my van in the hotel that morning. So, you know, there's some company countries, but really like what you're saying is or what I heard in that is two different things. One, the three things, first, always batch record, even if it means two.
00:33:22:04 - 00:33:36:10
Yeah. Right. Because that if you miss a week, you end up being sick. Whatever. Yeah, it's got a little buffer. The second thing is to keep it to a system. Or if you do it often enough, you stay in the rhythm and you're not like a month later you're like, how? Yeah, how do I do this? Yeah. Especially if you're not a professional.
00:33:36:10 - 00:33:57:16
Yeah. Like Alex from Aussie doing this on such a huge scale like he's a machine. But you know, maybe you or I starting a YouTube, we're like, I need to actually keep this skill fresh. Yeah. You and I are both pilots. Yeah, right. If you were to not fly for a month, you like that first thing to get back in, you're like, okay, yeah, let me like, the muscle memory has come back.
00:33:57:16 - 00:34:20:22
So same thing on the YouTube videos. Yeah. And the third thing I heard you say is to really align the quantity of recording, with like, your own output and energy levels and all of that, because the last thing that we want is to record a bunch of videos. I just noticed later, you know, in the edit or something else, like, oh, I just didn't have any energy like these later videos just weren't good.
00:34:20:22 - 00:34:39:18
I didn't do like I did a huge disservice to the writing in the thumbnail. And plan was, yeah, prep because I just, I didn't perform. Yeah, exactly. 100%. So I think it's gonna look different for everyone. You need to find your kind of rhythm. And, you know, it's worth saying here as well that, like, filming is a really core pillar.
00:34:39:18 - 00:35:00:10
Obviously, the whole process of putting filming dates in the calendar is what forces all of this stuff to actually okay, because you're like, oh my gosh, I've got a filming day next Tuesday, right? I need to get some freaking ideas down. I need to get some titles and thumbnails down. I need to plan some videos. So it's like it's the thing that when it's in the calendar, kind of forces everything else into action, which is really helpful.
00:35:00:12 - 00:35:18:14
Yeah. So you find your your filming schedule and then you commit to it. That's what then makes everything else happen. And I also think is quickly worth mentioning here. At this point you might be like sent. You're one of the audience might be listening and watching this and being like, oh my gosh, there's so many things. This whole team, there's all these systems and whatever.
00:35:18:16 - 00:35:36:08
But we spoke previously about this, channel called by a guy called as a Wells. And as a little strategy for all of this stuff was, to just take out a take out his phone and record a video every single day, about ten minutes long. And just share his experience working as a financial advisor for 20 years.
00:35:36:08 - 00:35:52:17
And he just didn't overcomplicate it. I think he's been to craft and commerce. I think he's been probably he has a salt lake, right. I actually don't know where he lives. Yeah, pretty sure he's event. I've met him. I think he's recorded here. Okay. In his studio. He's a great, like, creator. An entrepreneur. Yep. And that was his strategy.
00:35:52:17 - 00:36:07:13
And he went to 0 to 100,000 subscribers in a year. And so whatever variation of this you end up going for, it's going to take a lot of effort. But it does. Nothing complicated doesn't have to be feel heavy. You have to find your version of it that feels fun, energizing, because otherwise you're just not gonna continue with it.
00:36:07:13 - 00:36:23:23
Like, right. So, you know, I think I encourage you, it is take everything with like, a pinch of salt. Yeah. To find that rhythm, to find that approach. And this is, this is very much the like you know, all in kind of strategy. Yeah. The down multiple kind of approach. Like maybe you've got a videographer now or something, but
00:36:24:01 - 00:36:47:10
Yeah. Okay. I think that's everything with, with filming, I guess. Anything else you wanted to go through that or. Yeah. That sounds good. Filming. And then we'll come back to the schedule. Yeah. So one more things. So number six is then editing. So, definitely not something you should be doing yourself. Which is like a little teaser for one of the things not to do, but, yeah, most videos on YouTube need to be edited.
00:36:47:10 - 00:37:02:08
So yeah, I know we just mentioned is all his videos aren't edited. They are a bit more now, but, you know, most of them are going to need some kind of editing and is not a good thing for you to be spending your time as an entrepreneur doing. That's another learning how to do. So. This is another team.
00:37:02:08 - 00:37:21:03
I'm a video editor. Cool. So I think it's worth mentioning at this point that it can be that you don't have a YouTube producer. Here's just you communicating with the writer, the editor in the designer. Right. The trade off that I'm noticing in that there's always this time money trade off. Yeah. And I don't know how to map it out exactly.
00:37:21:05 - 00:37:42:04
But if we, you know, if we have this trade off between time and money, there might be an element of velocity as well. So of how quickly do I want results. Yeah. So if I have far more time than money. Yeah. Then let's eliminate this YouTube producer role. Right. And I can do more of this myself. Yeah. And all of that.
00:37:42:09 - 00:38:05:18
And upskill myself as well. Yeah, exactly. Which is always a good thing. Always helpful if I have more money than time. Time is the biggest constraint in my life, then absolutely hire this role. Yeah. And because the other thing is it like how how long am I willing to wait for results? Yeah. If I need results this year, like I'm probably going to double down on it on a high quality team, spend more money and do that early.
00:38:05:18 - 00:38:24:15
Yeah. But if I'm like, look, I'm playing the long game and then like, I'm okay with this, this curve looking pretty flat and then to climb and I'm money constrained, then great. Yeah. Go without the producer and Zach and learn more of these yourself. I mean generally like long term you're better off like knowing more about the process.
00:38:24:15 - 00:38:38:15
Yeah. Learning the skills anyway. Like setting up the foundations for a good channel. But yeah, if you want to kind of, like, I think when Dan Martel, I know we mentioned it a few times when he wanted to go all in on YouTube, like two, three years ago, he hired the whole thing, right? And was like consultants and everyone.
00:38:38:15 - 00:38:58:06
And just like, all in and then, you know, surprise his channel, like, really blew off and blew off his channel blew up. Yeah. Video editing and ideal world as well. If you've got a YouTube producer, you don't even review edits. So with when I was working for Ali, it was kind of amazing to watch, really.
00:38:58:06 - 00:39:13:10
He would like, film the video, and then he would press, like the button on the, on the camera to start recording. And that was the end of his process for the whole thing. I would then take the SD card out. I would then upload the footage to the Google Drive and then the editors would download the footage.
00:39:13:14 - 00:39:33:01
I kind of automatically have access to the folder. Then they would edit them, upload it to a software called Frame.io, which is like probably the most popular one for reviewing, reviewing content. And then the YouTube examiner scenario. I would then review the video, because I'd learn the skills like, and Ali was adjusting me at that point.
00:39:33:04 - 00:40:02:05
Yeah. And then it would be upload I would do around the feedback just yeah, some comments. It's great if you can get to just one round of feedback, that's like, that's what I do with my editor now is they sent me the thing, I'll leave a couple comments and then they just upload it straight to YouTube studio. So they have access to studio, they upload it there and yeah, that's kind of like what it, what it should look like from, from the entrepreneur's perspective in an ideal world or it's in a minute, we're going to get to the five things to do and the five things not to do.
00:40:02:05 - 00:40:29:09
But before we do that, what is the last system? The final part of the system is admin and analytics. So just putting them in 1 in 1 kind of bucket admin. It's just like managing YouTube studios, actually scheduling the videos, making sure they've got the right descriptions and things like that. And then the analytics side of things is reviewing the video performance, not just from a views perspective, but also from how many leads that it generate for your business or potentially just sales directly.
00:40:29:11 - 00:40:49:00
And so that's kind of just like all the stuff that comes after you've, posted the video as well. So who on the team is doing that? So yeah, if you've got a YouTube producer, it can be them. If it's if you don't have a producer, it can be you. It can also be the video editor, because they're the one who's also uploading the video to YouTube.
00:40:49:00 - 00:41:04:16
They're already they're kind of already in that as well. Just continue on. It depends on the relationship you have with your editor. But we also didn't mention the the cost for these guys as well. So we can quickly go through. Yeah. So what is the cost for the actually let me take orange so I colors to match.
00:41:04:18 - 00:41:21:21
How do you structure payments for a writer and what does that cost. So writers can be a tricky one because they it's often like not that good a written for or not necessarily worth it for use entrepreneur to pay for what it takes a writer to do. And obviously we haven't really mentioned AI in that part of the process.
00:41:21:21 - 00:41:45:20
I can obviously do quite a good job these days with like, scripting something for you if you can try and get all the contacts. But a good script writer these days is, it might be some somewhere between 500 and $1000 per video. Right. So I think per videos, typically the best way to think about it and, you've got some script writers might charge per the hour or something like that.
00:41:46:00 - 00:42:05:16
I'm sure there are some script writers out there who are like, either I'm not getting paid that much or, you know, I'm way more. Yeah. But like, it's as a general as something to go off. Yeah. But it just because it takes like to write a good word for the script, it's going to take someone like, you know, maybe a day or two even with AI to like, you know, to kind of really actually get something high quality.
00:42:05:16 - 00:42:26:12
And hopefully they're reading it out loud to themselves and they're thinking like, not just is the written word great, but does it slowed isn't exactly. And two good channels to look at that actually, both in the personal finance space. Ramis, who we mentioned earlier, very well scripted videos, just like they're so good. I watch them or say, well, this is a work of art, and I'm sure that he pays his script writers somewhere in the range.
00:42:26:14 - 00:42:47:01
And then, the other one is Damien Talks Money, a UK personal finance channel, and he, has has a team something like this. And he's, he's spending 90% of his time writing because that's where he thinks like the leverages on the personal expenses. He personally spends a lot of time writing. He doesn't have script writer, but his videos are very well produced and made.
00:42:47:03 - 00:43:13:19
And what for scripts. So just a good example channel to look at. Okay. And then should we come to the video editor. Yeah. So this is again there's like nuance and context, but typically $150 per video. Okay. Is the the kind of lowest you probably want to be as an entrepreneur trying to take this seriously. So above that, you're going to start to find editors who have good experience and, actually know what they're doing.
00:43:13:21 - 00:43:33:09
You can go all the way up to like $1,000 per video here. Now, if you're getting videos that are edited something like, you know, Oliver Dallas videos or Daniel Priestley's videos, which have lots of graphics and kind of animations, it's going to be like near $1,000, but just getting started. You probably want someone in there like 200. If someone's cutting a talking head video.
00:43:33:14 - 00:43:51:05
Yeah, that sort of thing without the animations or the cuts. Just basic stuff. Yeah, maybe like 2 to 300 for someone who's good and, you know, typically per video, you can get people on retainers as well. You can have different setups as you have a predictable schedule. Yeah. Like, hey, we might we could be doing you guys are really good.
00:43:51:05 - 00:44:08:10
You might be like, they were 4000 a month for the for video. Yeah, exactly. Yeah. But I'm able to lock some money because I'm making this bigger commitment. Yeah. Exactly. And a good tip actually just for, for everyone watching is the the best place to find all of these people typically is in your audience. So okay. If it's if you don't have an audience then you have to go find them elsewhere.
00:44:08:11 - 00:44:24:03
If you do have an audience already, the reason that's so good is because they they already love how much they already love your stuff, and they already know what know kind of what your channel's about. They just like they know they have that intuitive sense of what not to do and what to do. So. So these are all freelance roles you do the YouTube producer.
00:44:24:04 - 00:44:39:08
Yeah, part time, full time freelance. It depends on how serious you're taking it. Okay. I think if you're going all in, you know, you want to hire someone full time. Yeah. Very helpful. That is going to be helping you make the channel about it from, like, well, yeah, from day one, but you can get someone kind of fractional or like part time to start with.
00:44:39:10 - 00:44:59:09
And the best way probably is just like a day rate to start with. Like think about, what should that be. And so from the fractional side how would you structure that. So maybe you should start doing like a set number of hours or something. Days per week. And transparently, I actually have less experience with knowing exactly what the what someone is doing that would charge.
00:44:59:11 - 00:45:21:13
Even though I was doing it myself, I was on a full time salary from from the full time perspective, I can show that, you know, salaries for the producer role. Some of his good might range between like, and dollars, $60,000 to like all the way up to like 120,000. If you've got like, a really serious channel and you've just got like someone who's got tons of experience in the YouTube space, it might be somewhere in that range, like, you know, almost probably half of that, a top end kind of thing.
00:45:21:17 - 00:45:38:08
Maybe then, then if you're just like, you know, on the lower end of that spectrum, probably gonna be somewhere on that, but you want someone who's got experience doing this stuff. What if on the fractional side, if you're just like, look, I need someone part time to do all of this, is that like a monthly retainer?
00:45:38:10 - 00:45:56:14
I mean, I think I probably structure with, like, a monthly retainer, maybe a day rate to start with and then transition into a monthly retainer as well. And the day rate, like, you know, different people come to you a different obviously asking for different things. But like you might say, it could be somewhere between like 250 to $500 a day, potentially.
00:45:56:16 - 00:46:16:17
Again, take that with, with a pinch of salt with a 250 plus. Yeah, yeah. Okay. And all of these roles actually, in all of these roles, these roles editor, writer, designer, you know, you want someone with experience. Typically you can train people, but, you know, obviously move fast with someone who's done it before and with each producer.
00:46:16:19 - 00:46:39:20
You can't. That role is like quite trainable. So you can find someone who like, loves YouTube, has a good sense, loves the content, loves your content, is like someone to just help help you with the channel. And, then they can learn the skills of like ideation, types, thumbnails, all that kind of stuff. Okay, because they're following a system that someone like yourself has put together and said, yeah, you know, like, watch this video.
00:46:39:20 - 00:46:58:06
Yeah. Here's the role in theory, as the producer, you're working on these these things. Yeah. Exactly. Yeah. So the the things I would look for in that producer and add to this or correct anything, I would look for a love for the niche that you're in. Absolutely. You know, your content specifically a love for YouTube where like on their free time.
00:46:58:06 - 00:47:16:01
Yeah, they're studying all of the stuff, like a high aptitude for learning. Yeah. Where they tend to learn something once and it sticks with them or, that kind of thing. You don't have to tell them, like, go learn this. Exactly. They're like, oh, yeah, I was already watching videos. Yeah, exactly. And last thing is someone who's good at systems and follow up.
00:47:16:02 - 00:47:39:04
Yeah. Of like, is this schedule running on time? Can I call between these people? Yeah. Do we make sure the editor hit their deadlines? Yeah, exactly. A good YouTube producer is like. It's like a manager, a business like a general manager. They're like, okay, this is the system that we have. Like, is everything working? What needs improvement? Where are we kind of falling short, like all that kind of stuff and then just taking a ton of stuff off the of the the entrepreneurs play.
00:47:39:09 - 00:47:53:14
All right. So this gives a clear view on the team. What I'm most curious about is this list of five things to do and then what not to do, because I'm like, okay, I can jump into all of this, like, but what exactly should I be setting my time on? Versus what things should I not touch at all?
00:47:53:14 - 00:48:11:10
Cool. Yeah, let's let's just go through the first the five things to do first. And we can't to know what not to do. So obviously number one is, is filming. Right. That requires me is the yeah, it's a challenge. You can't really replace it. And, if you don't like filming on YouTube is going to be going to be hard pick a different or just pick something else.
00:48:11:10 - 00:48:28:12
Yeah. But, yeah. You're not going to remove yourself from that. And so I obviously want to put that into kind of have those blocks of time like very much cemented in there. So then after filming, the next thing is going to be positioning and strategy. So you want to be involved in that. Obviously you don't want someone not making that up for you.
00:48:28:14 - 00:48:47:03
And that's just like a conversation either with yourself or with your, your YouTube producer. We are just like, you know, how am I fitting into the space? This is the space. Space. And, obviously thinking about these things like you, your avatar, your niece, just like, you know, being very clear about those things in your mind when you're kind of approaching the channel, then the next thing is ideation.
00:48:47:03 - 00:49:04:10
So, I even noticed, like, before this, this, session we're doing now, you were talking to your kind of Instagram person about, you know, different ideas. You have Instagram Reels. It's just very much like a natural thing. I'm trying not to be doing. It's just like you're going to have ideas about the content you want to make.
00:49:04:12 - 00:49:31:18
And so the way that I would be thinking about this is, number one rule is whenever you have an idea for a piece of content, YouTube or anything, just write it down or tell someone about it. So I tell someone on your team or just write down your phone. It's going to come come to you later. But then, but you don't be doing the deep research into what's performing well, trying to really understand your niche, trying to like, use tools like one of ten to try and find video outliers to like get inspiration of what's working that you want.
00:49:31:20 - 00:49:54:05
Ideally, want a YouTube producer to be helping with or potentially, a consultant that can help with that. If obviously, if you're on your own, you can you can do on your you can do it like by yourself. But with the more complicated team setup really you want to be in like the approvals process here. So you come up with video ideas, you pass them on and then you have like a dedicated meeting potentially once a month or once every two weeks.
00:49:54:05 - 00:50:13:05
Yeah. Where would we fit that. So schedule I think you can just put like maybe once every two weeks or something like that. You can have like an intentional ideation meeting. Exactly like that. Yeah. You have an idea meeting, which is where you just discuss the video ideas that you want to make on the channel. And it can be half an hour, can be an hour or something like that.
00:50:13:07 - 00:50:32:21
And you're a producer or, you and someone else, you can just go through the list of ideas you've got, it might spark some new ones. And then you can just, like, choose the ones you're actually going to commit to production. So it's very helpful to have an idea. It can be once a month. And you just like set the videos, you're going to do for that month and one day.
00:50:32:21 - 00:50:52:15
That's kind of nice and simple as well. But yeah, that's kind of how it would look. I would work from the entrepreneur perspective. And then the fourth one was scripting and planning. So you're involved in that. You're involved in it in the sense that, obviously you are like the source of all the, the knowledge and experience.
00:50:52:15 - 00:51:05:15
The channel is about you. And you're right. You're 25 years of personal finance. It's not you can't just like what you can't just outsource that to a to a writer completely. Like which is what I see a lot of these creators who are really successful, like they come on the scene and they blow up in a big way.
00:51:05:15 - 00:51:26:06
Yeah, they have expertise already. They're not like trying to learn. Yeah. Being a creator and yeah, become a neuroscientist. Yeah. It's like Andrew Huberman already, all this credibility and he's like cool since podcasting. How like, yeah, there's talking to the mic and. Yeah. And you know like right. Exactly. Yeah. And you can't just get someone to like scripted content for him or plan his content.
00:51:26:06 - 00:51:51:06
So, anything is going gonna be like seven viral waste. He's like, this is no good. Like, yeah. Yeah, exactly. A channel is, like, been blowing up recently. Is Geico Callaway. Have you come across him? So he's got like 300,000 subscribers maybe last like, 18 months or something like that. And, his video is descriptive word for word, but, his, his content is about his experience as, in the social media game.
00:51:51:06 - 00:52:12:04
So he's, he helps people can blow up on social media and, so he will be working with a script writer, but he'll be sharing, like, brain dumping, kind of what he wants to talk about, maybe. Interesting anecdote, that he's like, well, we should get that into the video, and then someone can take that from him and turn it into a script if you want to turn it into word for word script.
00:52:12:06 - 00:52:28:09
But then, Alex, it's just an example, your audience know he has unscripted videos, but what he'll probably be doing is having conversations with his team about like, okay, we're gonna go through these specific points, these maybe these diagrams I'm going to draw and seem like, oh, I wouldn't do that. I would do that. Yeah, all that kind of stuff.
00:52:28:09 - 00:52:43:02
But you need to be involved in the scripting planning process. You don't want to turn up to a filming day you've got in the calendar and see a script, you know, read. So that is a mistake that me and Ali made a bunch of times, was that I'd be like, Ali, we've got the script now, we're gonna film it today.
00:52:43:02 - 00:52:58:16
And then he would read the script and be like, I wouldn't say like that, or like, hey, all this kind of stuff. We approved the idea, but then the script wasn't what he was expecting. So to these, these scripting days, like review days are really, really. Yeah. So this is this is we had them in for ideation like they can be.
00:52:58:18 - 00:53:20:04
Will you do it together. Well actually what I did with Ali was we had a separate than like script review session. So from Ali's perspective, all he was doing was the filming day, which he actually did every week. An ideation session or kind of an approval session and then a script review. And the reason we kept them separate was just, to kind of have, like, just distinct.
00:53:20:04 - 00:53:52:20
Well, there's stages an idea, ideation, there's no bad ideas. Yeah. They're different in in scripting and writing and planning. There's lots of bad ideas. So don't say that. That's terrible. And so to step into the exact headspace. Yeah. So so then what am I doing here so we can put again? Oh, yeah. Maybe. So I, I guess putting it depends on your filming schedule, but you just want to make sure that for the filming that you've got in that you have seen, you know, what you're going to do, would you do it, on a different set with a different shape?
00:53:52:20 - 00:54:13:04
Yeah. Would you do it on, like, let's see where on scripting, would you do scripting every week if we're recording every week or would you bash that more in, like we could review and improve 3 or 4 scripts? Yeah, I think it obviously depends on your team and your setup. But I would batch script writing as much as you can.
00:54:13:04 - 00:54:37:12
Okay. So, yeah, why don't we put in, like, like two for the month. Two for the month. Yeah. Something like. So I'm. Yeah. Here's our I mean, you have to draw a key layer so people can. Yeah. Understand this. So every so essentially what we've got going on here is like potentially the entrepreneur in question. They every two weeks they deliberately coming up with some video ideas committing to a few.
00:54:37:13 - 00:54:54:04
Then they're scripting and planning their videos. They're batching it. Maybe they're doing that just like a whole morning or a whole day. They're just like getting all the, like the content down that they want to talk about, maybe turning into a word for word script. And then they're filming once a month, twice a month or four times a month, whatever.
00:54:54:06 - 00:55:12:08
Works for them. Yeah. So if I were to map these out here and if I just put my legend on here, the film is Joe Yak or our all day filming was, the, you know. Yeah. Our grid. That's our Alex or Mosi where it's like, yeah, yeah, he's just going for it. Do the full batch. Then ideation was our circle.
00:55:12:10 - 00:55:33:09
Yeah. Scripting is our X. And so there's sort of the key frame in watching exactly like what those lines do. Yeah. And you could put these on some of these on the same day or some other things. But what we're getting at is that these are ideation and scripting are two separate things. Yeah. Like go get lunch between those two activities.
00:55:33:10 - 00:55:54:02
It's like go, you know. Yeah yeah, yeah. Getting a different headspace. Different headspace. Yeah. And finally number five is just performance. And so as an entrepreneur you want to be reviewing whether all this effort you're putting in the team for density you've put together is actually generating return is actually performing for you. And obviously the most important metric behind all of that is sales.
00:55:54:03 - 00:56:17:06
So we don't care about, views for views sake. It's nice because it builds our personal brand. More people know about us. Reviews is nice, but ultimately entrepreneurs care about sales and so is the work that we're doing driving sales for our business. And so a big part of this, we didn't actually, talk about this too much, up here, but in analytics is, tracking your links.
00:56:17:08 - 00:56:38:23
So that was one thing that we actually, we missed was being able to track how many links, how many clicks are your links? Getting to a lead magnet to a lead magnet or to an offer and potentially how many, sales are those clicks generating as well? Because our tools out there that do that. So one popular one is metrics, which is like a very popular software for just tracking your marketing costs.
00:56:38:23 - 00:57:01:02
So seeing where, where people come from, if you're on the Pro plan for Kit, you get a free license to segue metrics. Oh, so amazing idea. Yeah. So a great piece. So that's probably integrates super nicely with, using kit for your lead magnet, stuff like that. There's one from Ed Lawrence who, has a channel about a lot of this stuff, called Rev Track, which is like, I think a little bit more expensive and a little bit newer.
00:57:01:08 - 00:57:15:06
But yeah, ultimately, if you like keeping a pulse on like, this is effort worth it? Are we getting a return? Checking out the videos of performing, not obsessing over YouTube studio and the analytics you got in there because so you're saying this is at a higher level, is it a higher level or are we actually generating a return?
00:57:15:12 - 00:57:44:00
Is are are these thumbnails actually working like yeah, look at it a monthly view. Yeah. Is yeah. And like assessing the like team members performance all this kind of stuff. But like ultimately like yeah I would you put this on the schedule as well. Yes. Actually that's a very good question. I think, I would probably set aside like, an intentional like hour a month or something like that to, to look into, to look into performance review.
00:57:44:00 - 00:58:04:18
I love that. So just thinking about what could be improved, maybe it's a conversation with your YouTube user. If you've got one, it's a meeting with them. It's just like, look back at everything. How is the business performing? How is the business performing? Basically, all this time money that we're putting in is a band. Yeah. And Ali would often ask me for like a kind of, why we do monthly reports.
00:58:04:18 - 00:58:25:14
Actually, it's what I would, I would do is produce. I would kind of, be like, there's so many views. We go on, this is how many leads we got. This is the best performing videos. Watch for me videos on this on my clicks. We got to our links. I'm gonna like all this kind of stuff. And so just like a wrap up of, like, you know, whether this is working, whether it's working, that also helps getting that from YouTube producer helps you understand how are they seeing the big picture.
00:58:25:14 - 00:58:55:05
Yeah. It's they're like, oh this is great. We're getting more views. And you're like, wait, we're up by 100 more views last month like oh you guys. But like we're not getting any sales like. And so that's what tracking is like part of the flywheel. Maybe we have time for that or not. But like the flywheel of making videos, sending people to your offers, lead magnets and then kind of making sales and, and stuff like so depending on which videos perform well as you drive sales, you can obviously want to make more of those videos and less of the videos that that don't drive sales.
00:58:55:05 - 00:59:13:13
So yeah, that's a very key piece that actually we should have come to, in in that kind of sense, having that would be coming back to the admin analytics is tying it back. Yeah. There's underlying analytics here because then tying it back to the performance. Yeah. Not just of that video but of our broader business. Yes exactly.
00:59:13:13 - 00:59:31:06
Understanding which videos actually move the business forwards and which videos are just like getting views but not generating leads or. Yeah, exactly. Vanity metrics. That sounds good. But seven to what not to do because I think the tendency for a lot of entrepreneurs, creators, all of that is to be like, I can do it all. I can learn all these skills, I can dive.
00:59:31:06 - 00:59:46:10
Right. And what's number one on your list of what you should not do? Number one is, for every entrepreneur is just editing. You don't need to be doing the video editing. So it's simple one. Like it's just worth being on the list because you write that down in orange of the like, don't do this and just expand on that slightly.
00:59:46:10 - 01:00:04:01
You shouldn't be reviewing the edits as well. In an ideal world, you can obviously do that if you have the time, but if you have a YouTube producer, they should be able to do that. If you don't have that, obviously it's going to be, but then the next one is, titles and thumbnails. Okay. Titles are obviously a simpler skill.
01:00:04:01 - 01:00:20:14
And like you can see how good the titles are so you can contribute to them. But then thumbnails are the big one that you definitely don't need to be doing. And, you don't really need to have like a skill set in it either. As helpful if you want to sound like you know what makes people Clegg, but it's not something you to be worrying about.
01:00:20:14 - 01:00:40:02
If you've got a good thumbnail designer and a good producer. If you don't, you do want to know if the thumbnail designer is doing a good job or not. Then the next one on here number three is just admin. So kind of uploading files, uploading stuff to YouTube, doing the video descriptions. Looking in the weeds at YouTube studio, you don't need to be doing that.
01:00:40:04 - 01:00:53:20
Either. It can be your editor, it can be your designer, it could be your YouTube juicer. It could even be a personal assistant who just helps you with, like, a bunch of other things. And they just do all the, the like setting up the links. You're working with psychometrics, all this like admin based off. You don't need to be doing it.
01:00:53:21 - 01:01:11:10
You definitely should be. You actively should not be doing actively should not be doing it because it just takes you out of yourself. You know, your creative headspace as an entrepreneur in general. And it's just like low leverage wide. So someone in the team can be doing it. Okay. And then next one I know we've touched on this already, but it was reviewing edits.
01:01:11:10 - 01:01:34:04
So just want to reiterate that point. It's not an essential thing for you to be doing. Now obviously your videos are very, very important. So the whole thing is like the videos of the actual thing that's driving the whole system forwards. But you can watch your videos, you know, analyze them and intentionally review them in the performance meeting or whatever it is.
01:01:34:06 - 01:01:54:04
But you don't actually need to be like reviewing the edits at some point. If you have a YouTube producer. So in this system, if you don't, obviously it makes you try to get everyone to operate at a higher level, like stand is higher altitude. Focus on the performance, the the the quality of the business, you know, what's the impact of having the quality of your performance when you're recording on screen?
01:01:54:06 - 01:02:12:08
Like, yeah, what I hear you saying is I would far rather have a content creator or a founder spend the time looking back at like, okay, how can I have a better on screen presence? Yeah. Then, well hold on, that exact cut isn't what I would make. Why didn't exactly write it for three seconds instead of five, you know?
01:02:12:08 - 01:02:32:17
Yeah, I'd be like, oh, there's a spelling error in that text or like that kind of stuff because that's that's a flaw in the system. You don't. Yeah. Don't try to be a cog in the machine. Yeah. You and your editor should be good enough that like, there aren't many mistakes. So you're working to to that point where you have an editing guideline document where the editor, just like, who knows what they're doing and they know what they're doing when when they send you the video.
01:02:32:19 - 01:02:56:06
If you don't have a send, you are reviewing whether you're just like, nice. Yeah. Looks good. And, you know, it's not taking up a ton of your time, but in general, yeah, if you want to avoid these kind of like lower leverage tasks. And then the final one here was, expecting results too soon. So it's obviously less like a weekly task that you're going to be having a schedule.
01:02:56:11 - 01:03:13:05
It's just kind of a mindset point. It takes time for YouTube channels to kind of get working, and sometimes it doesn't. You know, there's there's obviously all of this is just like there's so much context to, to apply to your own business and channel stuff. Sometimes YouTube channels can take off very quickly, if you get the right team behind it, you know, the right strategy.
01:03:13:05 - 01:03:31:19
All this kind of stuff. But a good mindset to have is like, okay, I'm going to take YouTube seriously. I'm going to commit to filming days and a posting schedule of once a week or, or every two weeks. That was actually something we miss was how often should I post? Yeah. So, which is like ultimately once a week is like just the staple that'll work.
01:03:31:19 - 01:03:50:17
Just fine. I wouldn't go less than once every two weeks because you're just not making enough content to to grow. And if you want to be gold standard or you want to, like, push, then twice a week it's going to be, like a reasonable maximum, going beyond twice, twice a week. It's just like the content quality starts to dip.
01:03:50:20 - 01:04:12:15
Your audience can't keep up, and there's just the returns on that. So that's so we're talking about expected results. So what time period am I allowed to take a step back? I implement the system. When can I take a step back and be like, is this working like in start to see based on results? Yeah, I think 3 to 6 months is like, okay.
01:04:12:15 - 01:04:25:17
The first time there is. Yeah, I think within three months you're like, we're just I'm just trying to make videos and get a system kind of going here, whether it is with the team or without one was just you or you've got a little bit of help. You're just like, I'm just finding my feet. I mean, I'm taking this seriously.
01:04:25:17 - 01:04:46:16
I've got my filming days scheduled in and I'm putting and all the inputs are in place for at least three months. Yeah, because that's not saying, you know, results are lagging indicator of, of inputs. We want to we want to have the inputs for like at least three months. Yeah. Six months would be a better frame. Even better than that would be like I'm doing this for, you know, two, three, four years no matter what.
01:04:46:17 - 01:05:07:13
Well, just like for the long term, I would try to be 1% better. And I'm just going to keep going. So yeah, there is there is that mindset as well. And yeah, it's very tempting to start YouTube putting lots of effort realize how draining filming is, planning content like how intense and stuff can be, and then just be like, I'm not seeing any results after two months and I'm going to give up because I'm not enjoying it.
01:05:07:15 - 01:05:29:00
And obviously that's a totally viable business decision. But it can take time to we'll see results. So I've talked to literally thousands of creators. Yeah. In my the last 13 to 15 years I've been in this business and I have never met a single creator who showed up every single day. Yeah, for at least 30 minutes or an hour.
01:05:29:00 - 01:05:50:23
Yeah. Like actively tried to get better. Yeah. And did that for multiple years. Yeah. And was not like substantially successful. Like six figure to seven figure. Exactly. I've met tons and tons of creators who tried it for two weeks, two months, that sort of thing, and died out and never found success. Yeah, but I have never met the person who's like, I was grinding it out.
01:05:50:23 - 01:06:10:11
I did all of the things. Yeah. And I learned continually. And I didn't find success. I yeah, I just I've never met that person. And they. Yeah. Exactly. So you can expect results if you put in if you put in the work. But said that time frame around. Yeah. In 3 to 6 months I'm looking at how well is my system, my inputs.
01:06:10:11 - 01:06:29:19
Am I checking all these boxes? I've been doing all that. Yeah. And then six plus months is when I'm allowed to start to see. Okay, are the results. Yeah. Like, are we improving in results based on the inputs that we have. Exactly. Yeah. And we drive actually driving sales or business, which is what this is all about. We're getting a return that we were hoping for when we started to take this really seriously.
01:06:29:21 - 01:06:47:16
And an interesting channel has actually gone through a very kind of, gone through that, this shift, very recently is a woman called, Joanna Verbal and I should say her name, but she has a channel about copywriting. Yeah. Have you? Yeah. Yeah, she's a friend of mine from, like, ten years ago. Oh, okay. Okay. So have you seen her YouTube channel?
01:06:47:16 - 01:07:09:09
I have not, we've we used to speak at the same conferences and all of that, but I haven't seen her, like, okay, YouTube. I don't really know much about her. I just I've just like one of her videos popped up on my face and I was I looked at channel, I was like, whoa, this is super interesting. So she for a couple of years on her channel, was just posting like two minute long, three minute long videos, like clips of stuff which just like little talking head bits.
01:07:09:11 - 01:07:32:04
The titles were really, just like descriptive and boring. Yeah, they just weren't following like basic title principles. The thumbnails were like really amateur, like they designed in Canva without any kind of thought in them all the time. Was actually about, bad thumbnail tool. But she was making these, like, kind of basic mistakes. Then you can see the video where she clearly got some help.
01:07:32:06 - 01:07:55:21
She started to understand the platform. She started to put in some like regular filming sessions. She started to implement the system. And, the first video that she did, kind of with her, like, new approach to YouTube has got over 200,000 views overnight. So she implement the system and it just went like it's her lead skyrocket skyrocketed, her business skyrocketed, and she has got like a bunch of unqualified leads coming through because she was getting so many views.
01:07:56:03 - 01:08:19:04
But, her business is also flourishing as a result. And so she did like it. It's nothing complicated, you know, it kind of feels super overwhelming, especially looking at this board right now. But, you know, ultimately it's it doesn't it's the more seriously it takes up more effort you put in for the longer time frame and just 1% improvements, like, you're going to get the results that you're looking for eventually.
01:08:19:06 - 01:08:34:11
Yeah, I love that. Okay. I want to ask you a couple rapid fire questions and I want to recap this thing. Yeah. And, let people know where they can find you and all of that. Yeah. So first, rapid fire question, how much time as the founder, let's say I hire, okay, this team and all of that.
01:08:34:11 - 01:08:52:19
Yeah. What is the amount of time I should expect to spend per week to bring this to life? Cool. I think per week, you should expect, like, a day. I think of your of your working week. Around that at least is going to go towards growing the YouTube channel. You think eight hours a week I can get this done?
01:08:52:22 - 01:09:13:18
Yeah. Eight hours a week is going to be, kind of at least probably what you need to, to do to implement this in might to start with take out like two days a week of your time. You're going into three days a week and you're probably spending too much time. Something's wrong with your system. Yeah. I mean, maybe that's a start with you is like a bit heavy and and, hard, and you're trying to figure everything out, but ultimately, it doesn't have to be two full days as well.
01:09:13:18 - 01:09:29:12
It can be like mornings or, you know, different blocks here in the like as we go. But, yeah, one, 1 to 2 days. When I was working with Ali, he had one filming day per week, and then these two ideation and scripting meetings, which were like an hour each, let's say. So it was kind of amounted to like a day and a half.
01:09:29:13 - 01:09:51:13
Okay. Per week. So, yeah, he's also like at the top of YouTube, you know, he's someone who's running a full time business. Yeah. Could be doing it. Yeah, unless it's important. Call it like that is a meaningful commitment. It's a meaningful commitment. As we as we discussed before the episode, you can set the constraint. I don't want this to take more than a morning a week.
01:09:51:17 - 01:10:16:04
Right. And that's an interesting kind of thought experiment. It's like, okay, if I do the YouTube in a really fun, light way, that was going to energize me in a morning, a week, or maybe even like two hours a week, what would that look like? You're going to go through all these steps kind of regardless, because I just how you make a YouTube video in whether it's you're spending five minutes on one of them, you're going to be doing them, but that's what's interesting thought experiment is like, okay, I don't want to spend eight hours a week, but I'm kind of interested if I spend, you know, two hours a week.
01:10:16:04 - 01:10:31:06
What does that look like? Right. And, you know, there's going to be a my next question is like, what constraints could you put on it? And one of my favorite questions to ask is what would have to be true. Yeah. And so you say like, well, what has to be true for me to to hit 10,000 subscribers on YouTube from zero.
01:10:31:06 - 01:10:46:18
Yeah. In 12 months. Yeah. With only three hours a week of my time. And you could map you like. Well, I have to, you know, spend more money then time. Exactly. Just play with the pieces because it's a it's a production system. It's just like, okay, this here, this, like just moving it around. I think that's an awesome question.
01:10:46:18 - 01:11:08:13
And that is the one that should people should be asking is like, what outcome do I want? And what would have to be true to get outcome. Okay. Final question of everybody that you hire. Yeah. What is the like highest leverage role that you bring in. I think the best way to answer that is to think about, just look at the production system, have these first four steps.
01:11:08:15 - 01:11:28:08
Really where your, your gains are to be had. It's like okay, 1820 this is the leverage. And that's that comes before filming. So the 18 to 20 of YouTube is all in like the preparation. So what videos are we actually choosing to make? What what titles and thumbnails in are we going to put on them, and then what is going to be in the content right before you even get to film?
01:11:28:08 - 01:11:44:20
And that's what the 18, 20 years. And so whereas most people do the reverse, yeah, they're like obsessed. They spend all the time filming and then time, time editing. Yeah. And then they're like all in the analytics and all of that. And you're like, well, the analytics aren't good because your ideation, your positioning. Yeah. Your thumbnail. Those were all not good.
01:11:44:21 - 01:12:11:01
Exactly. There's a channel I love by a friend of mine called a sales channel called Newell of Knowledge and 600,000 subscribers or something. He teaches like this on a whiteboard. His videos are like 15, 20 minutes, no editing, no carts, like kind of like a XL, but he spent so much time thinking about, like, how do I want to explain these, these concepts he's talking about, kind of like, psychology mindset, being a social person, dealing with social anxiety.
01:12:11:03 - 01:12:30:01
And he like, it's all just on a whiteboard, like you're in the classroom with him, right? There's no anything. But his camera presence is just so good that he doesn't really need it. But all of his returns are in this, in this, like writing and planning and ideation phase and not in the like in the editing. And that's something else that has stood out to me about Dan Martel.
01:12:30:02 - 01:12:45:21
Yeah, he's been a friend of mine for, I don't know, ten plus years now. And I once went and spoke at his mastermind for like, his SAS founders group. Right. So it's a top people in his group, maybe 25, 30 people there. And I spoke about concept and shared it all. And he jumps up. He's like, you know what you need?
01:12:45:21 - 01:13:02:09
You need a diagram. And he's like, put it in a triangle. Here's these. And yeah, and he had that ability, like your friend to say, let me take this complicated idea that, you know, I talked about for like six minutes or so. Yeah. And then he like heard that, distilled it down and put it in any diagram that everyone could walk away with.
01:13:02:10 - 01:13:20:17
And Dan Martell talking more through these people who are, yeah, really influential, have gotten very, very good at that. Yeah. And like that's in their 8020. Exactly. Yeah. I started to watch talking was this is why so good I don't quite have the problems that he's like talking about in terms of like you know eight figure entrepreneurs. But it's a lot of it is just in these first four steps, isn't it.
01:13:20:17 - 01:13:47:21
Like he's very good on camera, but he's not editing the videos. He's just, you know, so he he's definitely thinking about these things even though it looks simple. Yeah. On camera when you're watching I love that. Okay. So we've got a bunch of things here. What I love about this overall is you've mapped out the entire system, giving people a playbook that they can clone directly into their business and say, okay, if I'm going to put in this level of commitment, you know, the money that we've outlined, like all of the steps are here, I think this is fantastic.
01:13:47:23 - 01:14:03:22
Now, if people want more help going through this process, right. And they're saying, okay, this is good. Yeah. You know, in an hour, in whatever hour, 15 minutes, you give you the breakdown. But talk for a second about like one where people can find you and your content, go to the program that you run to help people with this.
01:14:03:22 - 01:14:26:10
Exactly. Yeah. So what I do is, actually, I help people who have built audiences on YouTube already. So YouTube is fast and help them build businesses kind of off the back of it a bit more the monetization side, and that is a program called the 100 K YouTuber $100,000 YouTuber. It's just like a fun name. And, so you can find that, 100 K Whitcomb is is the URL.
01:14:26:12 - 01:14:45:00
But my YouTube channel is Tipton Smith. And then, so yeah, I can definitely help people kind of, like, I can coach people to, to implement their systems kind of through that program if they're the right fit. If you want this actually, like done for you, there are people who do just come along and like, we will take all of this off your hands except for like filming and.
01:14:45:00 - 01:14:58:08
Yeah, and, and a bit of scripting and stuff like that. A friend of mine, Saff, I don't know if you come across him, but he's not my business partner. He's just like a best mate. And I'm gonna give him a plug because he, he has it done for you. YouTube agency. And it's, like, one of the best in the space.
01:14:58:10 - 01:15:23:20
And, you can just go to his LinkedIn, like Saffron Muhammad and book a call that with Saff if you want, like a done for your version, which is which I don't offer. So I think it makes sense I love that. Well, everyone should go search on YouTube. There's tendons. Tendons, math. Yeah. Go find you there. And then for anyone who's watching who is obsessed with YouTube, maybe I already has an audience and they're like, well, hold on, you're talking about numbers that are far beyond, you know, the revenue per video that I'm getting.
01:15:23:23 - 01:15:41:10
Then that's where your program comes in. You say, hey, let me help you build the business. Yeah, exactly. And I have a weekly newsletter which I send on Kit, obviously, as well. So, we can put that on the link in the description section as well, in case people want to kind of read my, my weekly updates on, on YouTube and building one of these businesses and stuff.
01:15:41:10 - 01:15:44:12
Perfect. Well, thanks so much for coming on. Thank you very much, Nathan. I really enjoyed it.
01:15:44:13 - 01:15:59:16
If you enjoyed this episode, go to YouTube and search The Nathan Barrie Show, then hit subscribe and make sure to like the video and drop a comment. I'd love to hear what some of your favorite parts of the video were. And also, just who else do you think we should have on the show? Thank you so much for listening.