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Are you ready to grow your floral business not only in profits but in creativity and fulfillment? Listen as Jeni Becht a wedding and event designer of over 25 years shares all the juicy details of growing and evolving her floral business into one of passion, purpose, and financial freedom. She shares all the secrets with actionable tips and strategies so you can wake up inspired and on a path to profitability while feeling lighter and more aligned in work and life. Join Jeni in building your business while ditching the overwhelm, avoiding burnout, and feeling fulfilled in work and life.
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Hello, flower friend. It is Jen from the Floral Hustle and we on this week's mini sewed are going to be talking about installations and how adding installations to your just your full service wedding art arsenal could easily add ten to 25, 000 in revenue in a year It's way, way more for me. It could be way, way more for you, but you need to start somewhere.
And starting somewhere looks different for everybody, but I think the first thing that really makes a difference is getting comfortable. And when you are comfortable with something, it's easier to pitch. It's easier to talk about. It's easier to have a conversation around because there isn't this underlying fear.
So I am holding a floral rock star retreat in Minnesota. Very close to the airport. Um, if you are not from around here And in this i'm going to teach you hands on how to do the most popular installations So if you are lacking on confidence if you're lacking on like How do I price this? How do I do all these things?
That is going to be an amazing opportunity for you because it is a fraction of the cost of other workshops out there. It is going to give you like, it is a small group, so it is going to get you a lot of hands on. This isn't like, Oh, I'm going to go touch this. I'm going to go touch that. This is like, you're going to understand every single installation that we're doing and that understanding gives you so much more confidence.
Then, adding installations is something that is very natural when you have that confidence and you can just bring it into your consultations. Let's just say that somebody is, you're going through and you're asking questions. You can be like, okay, you have a cake. You can then, once you have that knowledge base, make recommendations of adding installations to their wedding.
You know, I just, you told me you guys were having a cake, you asked questions about said cake, and it just like, I've been thinking about it and I was so inspired by just like this vision. Of what your guys's cake could look like that in the proposal, I put a page just as an idea of something I was dreaming of for your wedding cake.
Like for one, who wouldn't love somebody dreaming about their wedding? Check. That's amazing. Two, you're like putting together some type of visual or something that you found. Who wouldn't love that as well? Then you're also showing them, like, cause nobody has any idea how much these cost going into this, you're giving them like a quote.
That, oh, I could have like a mini cake meadow for like 500. That sounds amazing. Or I could have this mini cake meadow for, even if it was 300 cause you're doing like a partial or something. That is a way for you to really showcase that, like, Hey, I'm different than the other people. I'm giving you options.
And you wouldn't have had, like, any cake meadow, if they did agree to it, if you didn't at some point pitch it. So getting comfortable pitching, getting comfortable pricing installations is so helpful because if you don't understand how to price it, if you don't understand how to do it, you're never going to pitch them and you are missing out on serious revenue.
I don't know, like I could probably say I've added without any plan of like, I even knew that they were having a cool cake. I've added at least a dozen if not 15 cake meadows to people's weddings who never came to me asking for a cake meadow I have added Floor pieces with their arch so like a ground installation and honestly Everything sounds cooler with the word installation in it.
If you say cake flowers, you are diminishing the awesomeness that that install is because it is an install. You are installing cake flowers around this cake and making it into something that isn't plopping a few blooms on the top of it, so you're making it cooler. And in making it cooler, it commands a higher price point.
More flowers. Then, here's what happens with this trickle down effect. You start posting these installations. If you come to the workshop, you get to use the photos from the workshop because you had your hand in every single one of those. Then, people start seeing that that's the type of work you're producing.
You have examples to show people of things that you've been a part of. Then it starts to trickle down that you start to get known for doing these things. You start to gain momentum because you, you are putting out there in the universe that you do that. That you can pull those big, beautiful weddings off.
You can do all of that. Big badass installations in your business. And when you start to do that, that is going to attract more of that, but you have to start somewhere. And if you aren't comfortable with starting somewhere, you need to get that experience. And if it's not coming to one of my workshops, it's Find someone that you can freelance with.
Get experience doing these installations because I don't want you leaving money on the table. Half of the people out there don't know that these things are even possible. They don't know that they could potentially fit in their wedding budget. They don't know that they could have something that makes their guests like pause.
At my own wedding I had five installations. I had a kink installation. I had a ceremony installation. I had a buffet table installation. We created like in the middle of a 60 inch round this beautiful tall vase with flowers cascading down and then spilling on the table. It was stunning. We had an overhead installation.
And then we had a hanging installation over a couch. And we had a bar installation, I would say too. So six is probably better. Cause I had a Bloody Mary bar cause we had a Sunday brunch wedding and like that was kind of like a start for me feeling really, really confident, uh, on pitching installations on doing all those things.
Like. Now, because I'm so confident with those things, I can look at a picture and I can tell how many floral cages are in it. I, I, I teach you all those things in the workshop of course, but like, I help simplify my installations to make it easier for me to be able to price, to be able to execute, to be able to have staff that are here to help me figure it out.
So that is all possible. And all you gotta do is really start somewhere. So, if you don't have that experience, go get it. Go to a workshop, go start freelancing. If you have that, and you're not putting it out there, and you want to attract more installations, once a week you should be posting in your social media that I do floral installations, explaining what an installation is, Explaining key areas that you could do a floral installation.
Um, explaining budgets behind installations, whatever it is, like talk about it once a week, because then you're building like authority. You're building. positioning yourself as an expert that can help pull this off. These are all things that are just going to make your business more appealing. So thank you so much for listening, flower friend.
Again, in the Lincoln bio, I'm serious. This, this workshop is. It's going to be amazing. It's a two day retreat. We're going to make a bouquet, uh, a spiral technique bridal bouquet. We are going to make a centerpiece for this amazing head table installation that we're doing. We are going to make a tree installation with a swing.
We are going to make a, um, fireplace. We are going to drip Smilux everywhere. We're going to make a staircase insulation and a ceremony insulation. So this is going to be epic and you need to be there. Come meet me in Minnesota. It's going to be amazing. It is going to be like something that changes your business because we're going to also dig into, um, Proposals.
We're going to dig into creating proposals that sell. Pricing. We're going to be doing some mindset work all about confidence and building confidence in your business to go out and be the flower badass that you are. And, um, check out the link in the show notes because, um, it's also spaces are limited.
Like, I don't overcrowd these because I want everybody to get their hands in these beautiful flowers, which the theme is wildflower and it's, we're calling it hay wildflower. So it's going to be like these bright and vibrant purples and oranges and yellow and like an orangey red. It's going to be epic and I would love to have you there.
Thanks so much flower friend and have an amazing flower 📍 filled day.