Speaking Your Brand: Public Speaking Tips and Strategies

Are you the kind of speaker who loves to have everything prepared in advance? Perhaps you even have your entire presentation scripted out nearly word for word and you have detailed notes for every slide that you rely on? Well, I have a challenge for...

Show Notes

Are you the kind of speaker who loves to have everything prepared in advance? Perhaps you even have your entire presentation scripted out nearly word for word and you have detailed notes for every slide that you rely on?

Well, I have a challenge for you: getting more comfortable with impromptu speaking.

As a speaker and as a leader, both impromptu and prepared speaking skills are a must.

Have you ever had one of these situations happen to you:

You're in a meeting or group and asked to share something on the spot. You get really nervous and feel at a loss for words.

You're at a networking event where you need to concisely share with other attendees who you are, what you do, and how you help people. After you introduce yourself, you realized you left out the most important parts or it all felt like a jumble.

You're leading a meeting where you need to motivate your team, but you didn't have an opportunity to prepare your message ahead of time and feel like you weren't as clear or confident as you want to be.

This is why developing your impromptu speaking skills is essential. 

I want more women - including you! - to feel comfortable and confident commanding a room and leading teams, organizations, and companies.

In this episode, I share:

  • Why impromptu speaking is hard
  • Why it matters to your development as a speaker and leader
  • Specific things you can do to get better at impromptu speaking
  • Some of my own impromptu speaking wins and fails!

 

 

Show notes at https://www.speakingyourbrand.com/390/ 

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Connect on LinkedIn: https://www.linkedin.com/in/carolcox

 

Related Podcast Episodes:


JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

What is Speaking Your Brand: Public Speaking Tips and Strategies?

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.

Carol Cox:
How comfortable are you thinking and speaking

on your feet? That's what we're talking

about in today's episode of the Speaking

Your Brand podcast.

More and more women are making an impact by

starting businesses, running for office and

speaking up for what matters.

With my background as a TV political

analyst, entrepreneur and speaker, I

interview and coach purpose driven women to

shape their brands, grow their companies,

and become recognized as influencers in

their field. This is speaking your brand,

your place to learn how to persuasively

communicate your message to your audience.

Hi there and welcome to the Speaking Your

Brand podcast. I'm your host, Carol Cox.

Are you the type of speaker who loves to

have your entire presentation scripted out?

You have it pretty much word for word in a

document, and then you have your slides.

And then in the notes section underneath the

slides, you have all of your notes for each

slide. Well, in this episode, I'm going to

challenge you to think differently about

your speaking and your presentations.

I really want you to embrace impromptu

speaking. Now, this doesn't mean that you're

not going to prepare for your presentations.

You are. But I want you to get more practice

being able to think and speak on your feet.

Because have you ever had one of these

situations happen to you?

Number one, you're in a meeting or you're in

a group and you're asked to share something

on the spot. Maybe they're going around the

room and they want everyone to answer a

question, and you're the first person that

they select.

And so what usually happens is that you get

really nervous. You feel at a loss for

words, and maybe you mumble something, but

you don't feel like it was a great answer.

Or number two, you're at a networking event

where you need to concisely share with the

other people there who you are, what you do,

and how you help people.

But after you introduce yourself, you

realize that you left out the most important

part, or it felt just like a jumble.

Or number three, you're leading a meeting

where you need to motivate your team, but

you didn't have an opportunity to prepare

your message ahead of time.

And so afterwards, you feel like you weren't

as clear or you didn't come across as

confident as you wanted to be.

So regardless of how prepared you feel for

the presentations that you give, where you

have your outline on your slides, you still

want to be as equally prepared for those

situations that I just described.

And yes, I realize this is an oxymoron to

feel like you are prepared for impromptu

speaking, but you absolutely can be.

And as a leader and as a speaker, you really

need to hone both your prepared and your

impromptu speaking skills.

So in this episode, I'm going to share with

you why impromptu speaking is hard.

Especially hard for us high achieving women.

Why impromptu speaking matters so much to

your development as a speaker and as a

leader. Specific things you can do to get

better at impromptu speaking, and I'm going

to share some of my own impromptu speaking

wins and fails.

If you're new to the podcast, welcome here at

Speaking Your Brand. We work with women

entrepreneurs and professionals to clarify

their brand message and story, create their

signature talks, and develop their thought

leadership platforms.

Our mission is to get more women in

positions of influence and power, because we

know that change comes through women's

stories, voices, visibility, and leadership.

I'm going to talk about this more at the end

of the episode, but we have a brand new live

online workshop that we've created to help

you build your speaking confidence,

including these impromptu speaking skills.

Again, we're going to I'm going to share

more information about that at the end of

this episode. You want to make sure to

listen until the end, because I have a

special coupon code for you to save on this

workshop just for podcast listeners.

Now let's get on with the show.

What exactly does impromptu mean?

I looked it up on dictionary.com and here's

the definition made or done without previous

preparation. And the example that

Dictionary.com gave is an impromptu address

to the unexpected crowds.

Another definition is something that

suddenly or hastily prepared or made, like

an impromptu dinner.

And the third definition is improvised,

having the character of an improvisation.

And we're going to come back to improv in

just a little bit, but made or done without

previous preparation.

And I think that's what scares us the most.

Why is impromptu speaking so hard?

Why do we fear it so much, and why do we

feel like we're not good at thinking and

speaking on our feet?

I believe it's because for those of us who

are high achieving women, we're so used to

being good at the things that we do, and we

generally we do the things that we're

already good at.

We did well in school, we've done well in

our professional careers and in our

businesses, and a lot of that has to do with

preparation. We've studied for the exams, we

made sure we did our homework on time and we

were validated and we were encouraged for

doing so. So that's why now when we put

together our presentations and our talks and

our keynotes, we.

You want to make sure that our outline is

filled out, that we have all of the notes,

maybe even an entire script for it.

All of our slides are done as well, because

we're afraid we're not going to know what to

say if we don't have everything scripted

out. If we don't have all of our notes and

slides, we don't want to mess up that

perfectionism streak, I know runs really

strong and a lot of us, and we want to say

the exact right thing.

This is why when we work with our clients and

our thought leader Academy, and we've done

their VIP to create their signature talk,

and then their homework is to take what

we've written on the post-it notes and then

transcribe it into an outline.

And some of them want to write out their

entire talk. And we're talking, you know,

35, 45 minute talk, an entire talk.

They want to write it all out word for word.

And we tell them that that number one,

that's going to be really hard, because

you're not going to want to memorize a talk

that that's long.

Number two is going to take you out of the

present moment. If you're trying to remember

what you wrote on your for your talk,

instead of just engaging with the audience.

And number three, you're not going to come

across as natural and authentic when you're

actually delivering the presentation to your

audience. But I know, especially for those

who are writers and yes, I see you.

I know who you are, that you want to write

everything out, and the reason you want to

write everything out, I believe, is because

you know that if you can put pen to paper,

typewriter to the Google doc, that you're

going to come up with the exact right words,

the exact right thing to say to your

audience. And I'm here to tell you that

there are no magic words to say to your

audience. Instead, it's about understanding

where your audience is and having empathy

for them, validating where they're at.

It's not about having all the right answers,

or having those magic words or the perfect

thing to say. It's about asking the big

questions and helping your audience to

understand what are the big questions?

What are the conversations that need to be

had? It's about you as the speaker and you

as the leader, contributing to the

conversation that's going on in the present

moment. If everything that you do is always

scripted and always prepared in advance,

what if something has happened that day or

the day before?

You need to address it in your presentation,

in your talk for that audience, how are you

going to have the agility, the skill set to

do that? It's also about recognizing the

energy and the mood of your audience and

adjusting as necessary.

If your audience is really high energy in

the moment, you want to make sure that you

keep that energy up.

In contrast, if your audience is really

reflective, something's going on.

Maybe they have low energy because they just

got back from lunch or a really hard

session. You want to make sure that you're

recognizing that and addressing it and then

lifting their energy, if that's the

appropriate thing to do.

I talk more about this in episode 382 from a

couple of months ago called Three Signs

You're Stuck in the Expert Trap, so I highly

recommend that episode as well.

This is why getting better at impromptu

speaking matters to you both as a speaker

and as a leader, because you're really there

to lead your audience, to guide your

audience to understanding where they're at

and then where they want to go.

I was on the debate team when I was in high

school, and I did Model United Nations in

college, and I've been on live TV so many

times that I've lost count.

So I had to get used very, very quickly to

thinking and speaking on my feet.

And I learned very quickly that there are no

magic words, and there is no way that I

would be able to have a prepared script when

my when I go on live TV, unlike the anchors,

I don't get a teleprompter with a script

that's been written out in front of me.

But there was a time when I was on live TV

when I was asked a question, and for the

first time in all of the segments I had been

on. I stopped my literally, my mouth would

not open and I didn't have an answer for the

first time. And I think I sat there for

about 10s.

Now, luckily, we were recording a segment

that was going to air the next morning, so

this wasn't actually live.

Most of the time that I was on TV, it was

actually being broadcast live in real time,

but this one wasn't.

And the reason that I was stumped for 10s is

that was the night of the 2016 election, and

we all know how that went.

It was about 11:30 p.m.

that night, and it was clear that Hillary

Clinton was not going to become the first

woman president, as I and so many other

women in this country had wanted to happen.

And I was in a state of shock.

A lot of the other people in the newsroom, I

could tell, were in a state of shock.

And so we were again filming a segment that

was going to air the next morning, kind of

just talking about what had happened and

what was going to be coming next.

So the reporter who I worked with the whole

year, you know, we were sitting in the

studio getting ready to record this segment.

And so we start and he asked me, I don't

even remember what the question is. He asked

me the question, and I just sat there and

like I said, like my I just didn't have any

words. I was at a loss for words because of

that shock to the system.

But very quickly I recovered and I just went

on to to say my piece for the segment.

But I'm sharing this story to let you know

that all of us have those moments at some

time, and the more times you speak, the more

times you go on TV, the more interviews you

do. There probably will come a time when

you're at a loss for words or you are

stumped by something.

And so to me, it matters less about finding

the magic words, and that in that situation

then how you respond to yourself, how do you

treat yourself?

What kind of grace and compassion do you

give to yourself in those moments?

Or if you see someone else who's in that

situation, how much grace and compassion do

you give to them? So here are some specific

things you can do to get better at impromptu

speaking, and to feel more confident

thinking and speaking on your feet.

The first thing is to practice, practice,

practice, practice sharing your key stories

and your key points.

Often, being a guest on podcasts, doing

podcast interviews is a great way to do

this, as is hosting your own podcast.

I've been doing this podcast for over seven

years. This is episode 390, so I definitely

have gotten more comfortable sharing my

stories and my key points.

Same thing with doing podcast interviews.

And so have your your key stories for your

story bank and have your framework and your

key points. You can have some notes for you,

but then go do those podcast interviews and

just start sharing the same key stories and

the same key points over and over again.

As I always remind our clients, you know your

own stories, you know your own content, you

know your own framework.

This is why we recommend for your framework

that you have an acronym or an alliteration

or a visual shape. It helps you remember it

as much as it helps your audience to

remember it. But you know your stories.

You know your material.

If I were to come to you and ask you to

share a particular story, you could do it

just like you were having lunch with a

friend and sharing that story.

So as you're going to your more prepared

speaking engagements, your presentations try

to rely less and less on having a full

outline with a whole bunch of notes.

Try to rely less and less on the notes

section of your slides.

That bottom section I actually I don't use

it at all. You really don't need it.

Use the slides as your visual guide, your

own visual guide, or the audience visual

guide as well, and rely less and less on

your on the text, on the content of your

slides. You really shouldn't have a lot of

text on your slides to begin with.

Now here's an example of the power of having

practiced sharing your stories and your key

points often.

Just this past February, we held our three

day in person client retreat where we

brought together 12 women for three days,

where we practiced for the first two days,

and the third day they filmed the speaking

segments that they had practiced so that

they would have it for their speaker.

Real well, on the morning of that third day.

Diane and I also were going to film a few of

our own speaking segments.

So these speaking segments are about five

minutes long. Well, leading up to the

retreat, I kind of had an idea of what

segments I wanted to film.

I wanted to film one with props, I wanted to

film one with some audience engagement and

so on. But that morning of that third day, I

was taking a shower to get ready, and all of

a sudden this story popped into my mind.

The story of that not great TEDx talk that I

gave back in October of 2016, and I've

talked about it here on the podcast, most

recently back at the beginning of March for

Women's History Month.

So as I was taking the shower that morning,

kind of that I was thinking about that

speaking engagement, and all of a sudden I

realized the story I had been telling myself

about that speaking fail was actually not

quite right. Well, it was right, but there

was much more to the story.

So I started kind of thinking about this in

my mind, and then I started framing how I

was going to deliver the speaking segment.

So how was I going to open?

What parts of the story was I going to

share, and then how was I going to end it?

So I did all this and the, you know, the

five minutes that I was in the shower.

So we get to that day three, you know, we're

getting everything ready. The film crew is

there and all that. And then Diane and I are

ready to to film our segment.

So we filmed some segments together.

And then I was like, okay, I'm just going to

go ahead and go for this. I haven't

practiced it at all. I had zero notes.

Nothing had written out whatsoever, just

what I had thought of that morning.

So I get up there and I deliver the whole

thing with no pausing, no redos whatsoever.

Five minutes now, looking back at it, there

were there are some things that I would

change about it, but very minor.

No one else would notice it.

But that is the power of impromptu speaking.

That is the power of knowing your stories.

That's also the power of understanding our

framework of how to give a great talk and

our ideal story ingredients, both of which

you'll learn in that workshop we have coming

up. So that's the first thing.

Practice sharing your stories and your key

points as often as you can in different

venues. The second thing is do not memorize.

Instead, engage with your audience.

Truly connect with them.

Look around, see who's in that room.

Think about what would help them that you

can share. And this is especially true for

those impromptu speaking moments where

you're leading an organization and you have

just a couple of minutes and you need to

kind of rally the troops, or you're leading

a team, you need to rally the troops, really

look at them, understand what is it?

What is their goal, what do they need and

what can you share with them in that moment

that's going to help them and help you and

help whatever the cause is or whatever the

common goal is, help you all to achieve

that. You can't memorize that in advance.

You really have to engage and connect.

Now, if you're in a situation where you need

to remember to thank certain people or

sponsors, you can have an index card where

you've just jotted down those names.

And so that you have that that index card,

you can use both front and back if you need

to, to have that much information on it.

But that way you can just stick it in your

pocket when you're done with using the index

card. Or you can set it aside.

I don't recommend that you put your notes on

your phone. I see a lot of speakers do this

as they have their phone and they put notes

on there, so they're kind of scrolling as

they're reading their notes.

The problem with that is that having the

phone out really does disconnect you from

your audience.

Also, you don't know if all of a sudden

you're going to get a phone call or a text

notification or something on your phone

while you're scrolling that's going to

interrupt you. You don't know.

All of a sudden someone you know needs to

say something or ask a question.

Then your phone locks, and then you have to

unlock it before you can continue.

And then you have to figure out where am I

going to put the phone when I'm done with

this. So you leave it in your hand. So it's

just not a good idea. Just have an index

card instead and really engage with the

audience. Ask them some questions.

Show of hands. Questions out loud.

Questions. Make it about all.

All. Make it about everyone.

Not just don't just put the pressure on you

as the as the speaker.

Third thing to do to get better in impromptu

speaking and feel more confident is to take

an improv class.

Now, I know you've heard us talk about this

a lot, especially over the past year, but it

really is so good to get you out of your

head and into your body, and to recognize

that you can be silly.

You can be on a stage in front of people and

not have all the answers.

You can be on a stage in front of a bunch of

people and not literally not know what's

coming next, or what the person's going to

say next, and you're going to be okay.

That was the biggest lesson that I got from

improv is that you're going to be okay.

So again, practice sharing your stories and

your key points often.

Don't memorize.

Instead, engage and connect and take that

improv class to get out of your head and

into your body.

Now, if you would like to work with us on

building your speaking confidence and these

impromptu speaking skills, this is what

we're doing in our brand new live online

workshop.

We truly create a safe environment for all

the women that we work with.

This is what we hear a time and time again

from the clients who work with us, and our

thought Leader Academy and the other

workshops that we've done is they they

really feel like they have a safe

environment where they can try new things,

they can share their stories and get our

feedback. So you're going to learn in this

workshop how to use our framework for any

presentation, speech or interview you have,

whether you have five minutes to prepare or

five weeks to prepare, you're going to learn

specific techniques you can use to keep your

audience interested and engaged.

You're going to learn our storytelling

framework and our ideal story ingredients,

and you're going to have lots of time to

practice your storytelling and practice

sharing your brand message.

And you'll get feedback and coaching from us

so you can quickly develop these impromptu

speaking skills and build your confidence.

You can get all the details and you can

register as speaking your

brand.com/speaking-workshop. Again, that's

speaking your brand. Com slash speaking dash

workshop. There's a link in the show notes

so you can click on that link as well.

And the coupon code just for podcast

listeners like you to save $100 on this

workshop is the code Podcast100.

So all together no spaces Podcast100.

So just put the coupon code Podcast100 in

the registration form when you sign up.

It's going to be a fun workshop and you're

going to find that having the the mini

trainings, the practice and the feedback and

coaching really is going to accelerate your

speaking skills.

The reason we're doing this workshop is

because it aligns with our mission.

We want more women out there speaking up

leading organizations and companies and

being interviewed on podcasts and on TV, and

I want you to be one of those women.

Until next time, thanks for listening.