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We’re Jason and Caroline Zook, a husband and wife team running two businesses together and trying to live out our version of a good life in the process. In this business podcast, we share with you our lessons learned about how to run a calm, sustainable business—one that is predictable, profitable AND peaceful. Join us every Thursday if you’re an online creator who wants to reach your goals without sacrificing your well-being in the process.
[00:00:00] Caroline: Welcome to Growing Steady, the show where we help online creators like you build a calm business, one that's predictable, profitable, and peaceful. We're your hosts, Jason and Caroline Zook, and we run Wandering Aimfully, an un-boring business coaching program and Teachery, an online course platform for designers. Join us each week as we help you reach your business goals without sacrificing your well being in the process. Slow and steady is the way we do things around here, baby.
[00:00:29] Jason: All right, cinnamon rollers, that's you. Let's get into the show.
[00:00:37] Caroline: Welcome back to the podcast, everyone. It's me. I'm leading the charge in starting this episode 'cause I can do that, and I'm really good at it.
[00:00:43] Jason: Nice. Great job. Really proud of you.
[00:00:46] Caroline: Thanks.
[00:00:46] Jason: Let's just dive right into it 'cause we have a lot of stuff we wanna cover.
[00:00:49] Caroline: We have so much to cover.
[00:00:49] Jason: We don't really wanna faff about. We did have some cinnamon rolls that were made for us yesterday. Those were delicious. Oh, also, for my birthday. My birthday is, as of recording this, next week, when this episode comes out.
[00:01:00] Caroline: It is your birthday.
[00:01:01] Jason: It will be... My birthday was the day before.
[00:01:03] Caroline: Cute.
[00:01:03] Jason: Time vortexes. I did ask Caroline for one thing for my birthday this year. What is that?
[00:01:10] Caroline: You want me to make cinnamon rolls?
[00:01:11] Jason: Yes.
[00:01:12] Caroline: For you. Without ever having done that before.
[00:01:14] Jason: How many things have you baked in your life?
[00:01:17] Caroline: Honest? Honestly?
[00:01:18] Jason: If we're thinking about it.
[00:01:20] Caroline: Honestly?
[00:01:20] Jason: In your 35 years on this planet.
[00:01:22] Caroline: Do Break and Bake cookies count?
[00:01:24] Jason: They do not.
[00:01:24] Caroline: Full house?
[00:01:24] Jason: They do not. You have to actually...
[00:01:25] Caroline: Zero things?
[00:01:27] Jason: Never.
[00:01:27] Caroline: I don't think so.
[00:01:29] Jason: This is kind of mind blowing to me. Cause I'm thinking about it. I'm like, wait, you can't.
[00:01:31] Caroline: What would I have baked?
[00:01:32] Jason: I don't know.
[00:01:33] Caroline: Why would I have done it and not you?
[00:01:35] Jason: That's a good question. Well, for my birthday. So that will actually happen after this podcast goes out. So we will report back on that. We're gonna do that. We're going to Lisboa for two days just to have some fun birthday time. But, when we come back, you're gonna bake me some cinnamon rolls from a recipe. I'll give you a recipe.
[00:01:52] Caroline: Obviously, if I have a recipe, I'm excited 'cause I like following directions.
[00:01:56] Jason: Yeah, yeah. Baking with recipes, though, is exciting because you can't possibly get the exact same ingredients as that person, especially living on a different continent. So you have to, like, deal with the fact that, like, the flour here is different.
[00:02:07] Caroline: I have seen Great British Baking. And I do know there's quite a bit of problem solving involved. It's... And so that's the part that I think I'm gonna really struggle with.
[00:02:13] Jason: I'm gonna be excited to watch. Anyway, that's why I made cinnamon rolls this week.
[00:02:16] Caroline: You're not gonna give me any...?
[00:02:18] Jason: That's up to you. You can ask for... Maybe we'll do, like, three phone of friends.
[00:02:21] Caroline: Phone of friends. Yeah.
[00:02:23] Jason: And then after that, it's just like, whatever we end up with.
[00:02:25] Caroline: I think we should make it even more specific. It's not like I asked you a question, you answer. I get one that's a yes or no question.
[00:02:32] Jason: I get this sounds like a YouTube channel waiting to happen.
[00:02:34] Caroline: One is a yes or no question. One is a, like, open ended, where I'm like, okay.
[00:02:40] Jason: Yeah.
[00:02:41] Caroline: And...
[00:02:41] Jason: One is actually, like, a common help.
[00:02:43] Caroline: No, no, no. I don't have any common helps.
[00:02:46] Jason: Why not?
[00:02:47] Caroline: Because I said so. And the third one is like, am I...? Is like, am I doing this correctly? Like, a confirmation?
[00:02:58] Jason: Okay.
[00:02:59] Caroline: Like, are everyone...
[00:02:59] Jason: That seems like a yes and no. But we'll go over these.
[00:03:01] Caroline: Well, it's just how creative do you want to be with your answers?
[00:03:03] Jason: This baking game that we just decided on this very moment.
[00:03:06] Caroline: In case you're wondering what happens in our life in our household, this is pretty par for the course. We come up with stupid games to make life more fun on a regular basis.
[00:03:15] Jason: I think this is what keeps a relationship alive.
[00:03:16] Caroline: I think it does, too.
[00:03:17] Jason: We're 14 years into this thing together, and we're still having fun every day.
[00:03:21] Caroline: Can we tell everyone our fun game of when we do Saturday movie nights?
[00:03:25] Jason: Yeah, we're not getting right into the actual topic.
[00:03:27] Caroline: When we do Saturday movie nights. Every Saturday, we watch two movies together. It's our date night. It's our reconnection time. It's, like, a sacred thing in our household. And Jason makes popcorn. And when we moved to Portugal, we started using a popcorn maker.
[00:03:40] Jason: Yeah, I used to make it in, like, a little Dutch oven thing, but, like, I couldn't get the same Dutch oven here, and we had one that was already in the house, and, like, it just did not work. It burned the popcorn every time.
[00:03:50] Caroline: Yeah. So you do the popcorn maker, and you set up the bowl underneath the popcorn maker, and when the popcorn kernels come out into the bowl.
[00:03:56] Jason: Sometimes...
[00:03:57] Caroline: Sometimes they bounce out.
[00:03:59] Jason: It's like fireworks. It's popcorn fireworks.
[00:04:00] Caroline: They, like, pop, and, like, they go all over the floor, and you get extra points if you catch them.
[00:04:05] Jason: It's a real... Yeah.
[00:04:06] Caroline: Yeah. And so...
[00:04:07] Jason: We actually did keep score a couple times, but then sometimes you also read the IMDb trivia of the movie that we just watched.
[00:04:12] Caroline: Right. So I can't participate every time because I'm...
[00:04:14] Jason: Anyway, these are the stupid things we do in our life. And we hope you have stupid games you play with your spouse.
[00:04:20] Caroline: Embrace stupid games.
[00:04:21] Jason: Family or friends. Absolutely.
[00:04:21] Caroline: Embrace stupid games.
[00:04:21] Jason: Okay. Just to give you a recap of what we are up to, we are on a five week content creation journey.
[00:04:27] Caroline: Is it a journey or is it an extravaganza?
[00:04:30] Jason: Sunday! Sunday! Sunday! Great job. And we are not posting any content during that time yet, especially with the thing that we're talking about this week. But we are just getting back in the groove of creation.
[00:04:41] Caroline: I think that was a good choice, by the way, because I know we went back and forth of.
[00:04:45] Jason: Oh, yeah, yeah, totally.
[00:04:46] Caroline: We need to just get drum up stuff for Teachery. And so as soon as we do the shorts, let's just start posting them. And we both decided let's just devote all of our brain attention to creation. I think that was a good move.
[00:04:55] Jason: And I think many of you listen to this might be like, guys, we know you, whether you're a WAIMer or you're on our email list or you listen to this podcast, you're like, you guys create content. And specifically, what we're talking about is like, short form video content, long form YouTube content, and articles that are specifically tailored to keywords and search related things. We have not been on that consistent train for multiple years.
[00:05:14] Caroline: This is what we call find content. And if you want to know more about our content strategy matrix, we went over it in depth in the last podcast episode. Jason also recorded a video about it on our YouTube channel. So if you're more of a visual learner, definitely check that out. It's our latest video. Or maybe actually there will be another one up by the time they listen to this. But it's the first video about the matrix, the content strategy matrix. So...
[00:05:39] Jason: Anyway, what I wanted to do was just make sure everyone was on board with we're on this five week journey, so this is actually week two as of recording. So we're gonna give you a little bit of a recap on how week one went, what we worked on, and then we're gonna give you a little look ahead of what we're doing this week.
[00:05:52] Caroline: Correct.
[00:05:53] Jason: All right, so part one was creating short form, sixty-second vertical videos for Teachery.
[00:06:00] Caroline: Yes.
[00:06:00] Jason: Our goal that we set out at the beginning of the week was, this is just arbitrary, but you just need a goal sometimes. Ten. Can we get ten done? And just so it's very clear. Caroline is the one who is creating these videos. She is the short form video person. I still, to this day, have not downloaded the TikTok app. I'm not sure. Maybe I'll just continue to not do that all the way until we're posting.
[00:06:20] Caroline: I'll just show you the best of the best.
[00:06:22] Jason: Exactly. And so, you know, where, where my expertise tends to live is more in the long form YouTube content or really the written content, because that's where I shine. Short form video content creation is not my favorite thing, although I'd see the value in it, for sure. We're dividing and conquering in a lot of these different...
[00:06:36] Caroline: Exactly. Which is pretty much how we do everything in our business. But the one thing that we did do to start... This is, like, before we even kind of had a plan. Let me just take you right into the week.
[00:06:45] Jason: Let's go.
[00:06:46] Caroline: The first thing we did, I was really feeling this, like, resistance to getting started, and so I was overthinking it, and I was like, I have to come up with this plan. And so I was trying to be more loosey goosey, and I was like, let me just dive in.
[00:06:58] Jason: Yeah.
[00:06:59] Caroline: Let me just come up with a very simple premise, which is I have this Teachery course designed, and I just want to create a piece of long form content to show people that process. Right. So let me just dive in. And you and I both set aside time. I think it was actually a Sunday, and we were like, let's do this together just so that we can be on the same page. Sometimes, Jason and I have a tendency because we are so well balanced and we do different things and we divide and conquer. We can start creating in our own silos, and it actually creates, like, tension because you don't know what the other person's doing. So I thought at the very beginning of this journey, let's just both dive in. We have never, both of us have never used CapCut before. We decided to use that as our tool.
[00:07:35] Jason: I'm going to say that slower, just because we've said this in WAIM and people haven't heard us. CapCut. So, like a cap. A hat that you wear, a cap, and then cut like you're editing. CapCut.com. I'll link to it in the show notes. But it is a very, very powerful video editing tool.
[00:07:48] Caroline: Yes. Think of it... I mean, it's very similar to, like, kind of Canva for video editing.
[00:07:53] Jason: Which, Canva also has a video editor, too, but...
[00:07:54] Caroline: Yes. It's very, like, usable. Lots of built in transitions and templates that just make content creation faster. And that is the, that is the advantage of something like CapCut to me over something like long form...
[00:08:09] Jason: Final Cut Pro.
[00:08:10] Caroline: Final Cut Pro. It's just like, CapCut is really built for short form video.
[00:08:13] Jason: Yeah.
[00:08:14] Caroline: So we... Jason and I dove in and we spent hours of, you know, I'm recording different footage. I'm trying to test out different ways to screen record things.
[00:08:23] Jason: The point of the short, first short form video we're going to create was.
[00:08:27] Caroline: Just to show the design process of this Teachery course.
[00:08:30] Jason: Going from a Canva layout that we have into the actual course.
[00:08:34] Caroline: Yeah, I think the first one was just like, hey, like, come along with me as I design an online course for a brand designer, if you remember that.
[00:08:41] Jason: Yeah.
[00:08:41] Caroline: And so again, remember, I think it's hard for you to remember because we've been on such a journey since then. We, I had nothing. I had no formula to follow. I had nothing. You and I both like sat there and we worked on it for like hours. And finally we were like, okay, we learned a lot. We learned a lot about CapCut. We kind of got familiar with the software and we ended up, I just will never forget this. It's the end of that day and we haven't fought or anything or argued. That was a big win.
[00:09:04] Jason: Literally 6 hours of work together.
[00:09:06] Caroline: Six hours of just working together, figuring stuff out. We sit down to just kind of like chill out, you know, on Sunday night or whatever. And I'm like, let's just watch. I exported what we did. Let's just watch it. We watched this video that, first of all, is not good. It is... Let me just tell you a couple of the flaws. First of all, it's very boring. Number two, the way I did the screen recording, it ended up being so small because it was like a landscape. It was a landscape screen recording of a whole screen on a vertical orientation.
[00:09:36] Jason: So it takes up a third of the screen.
[00:09:37] Caroline: And it was so small. And then we only got 17 seconds of the video done. And so if you remember, I got to this one place where there was like nice little transitions and it was kind of building and then it just goes dead.
[00:09:49] Jason: Dead. And then it just ends and...
[00:09:50] Caroline: We just, I started laughing so hard I was crying.
[00:09:53] Jason: You fell on the floor.
[00:09:53] Caroline: Because to go from like figuring something out for 6 hours and the output that I had to show for it was 17 seconds of absolute boring garbage.
[00:10:03] Jason: First pancake. Just a pile of hot mess.
[00:10:04] Caroline: Hot mess. So I share that with you. I think that's an important part of the story, because let me share with you where I am a week later. We... Not to bury the lead, but we ended up with six really good quality videos that we feel good about.
[00:10:18] Jason: They are ready to post whenever we're ready to post.
[00:10:20] Caroline: It's not ten, but we ended up with six. They're all different types of videos. I think they're good videos. Like, I feel proud of, like, what I was able to create going from never... Well, really, like, never... I mean, it's been a couple years since I created short form video.
[00:10:33] Jason: Yeah.
[00:10:34] Caroline: I have done it before, but it's been two and a half years, so I feel proud of that. But, like, I'm telling you, if you are intimidated because you just... You haven't... You haven't gotten started with short form video. You feel like it's too late. You feel like it's too overwhelming. It's okay. Dive in. Let the first one be bad. You are going to learn so much from the bad ones and give yourself that space to figure it out.
[00:10:58] Jason: Yeah. And I really think this is just the thing that if you've been working for yourself for any number of years, or even if you're someone who's just, like, a little bit older, like, you're not Gen Z, it is so difficult to train your brain to embrace new things.
[00:11:12] Caroline: Yeah.
[00:11:12] Jason: And so, like, short form video content creation. For those of us who didn't grow up creating that, it is very foreign. Like, it feels very difficult. It feels very different. It feels very fast. Like, it's like, you got to do a lot of things. And I know for... for me and for the way that I work, this is why we're defaulting to you, because I'm even, like, one step lower than you on the ability to, like... I wouldn't say it's because you're a cool mom. I wouldn't say that. But, yeah, I just. I want everyone to be listening to this who might be very, very, um, hesitant to jump on this train, but you know that this is where everyone's attention is. Just try and give yourself that permission of, like, the first week is your first pancake week. Like, whatever the timeline is for you, just play. Just learn CapCut, learn some editing tool, whatever it is, and then we'll talk more about kind of how you evolved that and ended up with six quality short form videos.
[00:11:57] Caroline: Yeah. So let's talk about what the biggest first, like, insight was that got me somewhere better than where I started. I woke up that next day and I said, okay, what I learned from yesterday is I need, like, a framework. I need a formula of like what I'm actually trying to create because just doing it willy nilly is not working for me. So what I decided to do.
[00:12:20] Jason: Well, I mean, if 6 hours and a 17 second messy pancake isn't working...
[00:12:25] Caroline: So what I did instead was I took about an hour to go to search terms on TikTok and Instagram, like the explore page of things like design tips or graphic design. Because again, going back to our overall strategy for Teachery, our strategy is to really lean into the design angle of Teachery because this connects to our overall business strategy of trying to target people who want to create digital products that are customized to their brand. Right. The type of person who's going to use Teachery is not someone that needs the all in one platform of all the powerful marketing features, like a Kajabi. They really want to see their ideas come to life in a beautifully branded way. So again, just that's... It all ties back to your overall business strategy. So we're trying to go for a very visual watch me design type thing. So I'm on TikTok and I'm on Instagram searching terms like online course design, design tips, watch me design, things like that, design process. And I'm just watching, I'm watching reels and shorts that I like and I'm going, okay, I'm saving them to like my little bookmarks. Then I went in and I created a Notion database of what I called formulas, where I broke down each one of the videos that I liked. And I said, what is the formula of this video? Not to like steal it, but just to do some pattern recognition of what, what's happening here. So there was one video that I really liked that was a graphic designer that I wish I had his handle because I would love to give him a shout out.
[00:13:48] Jason: That's okay.
[00:13:48] Caroline: But it was like the telling the story of he created this brand design for a client or whatever, but it was like this nice story arc of a 60 second video. And so I said, okay, great, I'm going to actually break that down into... okay, for 3 seconds, he's setting the context. For 4 seconds, he talks about the design brief. For 5 seconds, he's showing the first design concept. Then there's this cool twist in the middle where the design, the client wants something different. That's 6 seconds long. I literally type this out as bullet points, right? Then I go, okay, now I have a formula. And again, when you're in the beginning, I do think that it's a little bit like trying to, you know, you have to figure this out using something to guide you. And so, of course, it's like you have to figure out the rules in order to break the rules, if that makes sense.
[00:14:34] Jason: I really think about this, like, a very simple analogy that comes to my mind. It's like, if you're someone who has never gone to the gym, it's like walking into a gym, especially in, like, the weight training area, and being like, well, I guess I'll just pick some of these up and move them in different directions. But it's like, if you watch a workout video of someone who does, like, a 15 minutes workout, and they'll do it just like, like bicep workout, and you're like, oh, that's how I lift the things. Oh, and then after that, okay, so I do it that many times. Okay, so it's like walk into a gym, you've never lifted weights before, and you just start, like, willy nilly doing stuff. It's gonna be very difficult, and you're just not gonna come out with anything good. The idea is to watch someone who's already created something that you would like to create something similar to and know, okay, this is why you're doing it that way. Then you have a plan that you walk away from. And I think this is really the important part of, like, an aha moment for us of two people who've created a lot of content over the years. It's trying to put our pride to the side and our ego to the side. I mean, like, but we haven't created short form video content consistently. We need help. Like, yeah, we need to look at the formulas. We need to look at the, or create our own, you know, formulas and then understand, like, okay, repetition is going to make these things better.
[00:15:38] Caroline: Yeah. So that was my huge unlock, the first part of this process, because then I said, okay, let me just focus on one video. I'm just gonna, and again, it's, you know, it's not me following his format to a T. So, like I told you, he's designing, like, a client logo for a design client, for example. In my version of that, the story that I'm trying to tell is, how did I design an online course for a brand designer? That's my story. It's totally different. Right. But I'm using the same, like, story framework.
[00:16:07] Jason: Yeah.
[00:16:07] Caroline: So I'm like, okay, what's my twist? How do I show this? Blah, blah. And the fact that I was able to have something to follow, I was able to create that, that short in that first day, in like, maybe 3 hours.
[00:16:17] Jason: So this is the second one.
[00:16:18] Caroline: This is the second.
[00:16:19] Jason: 2nd pancake.
[00:16:20] Caroline: Actually. Yeah, it's the second pancake, but the first one, we just...
[00:16:24] Jason: But you can see it, like, the pancake is on the plate and you're like, someone will probably eat that.
[00:16:28] Caroline: Yeah, we do not count the first pancake in the, in the six completed, good, good finished products. And so I completed that first one, and it got me such momentum because I showed it to you and you were like, that is good. You were like, I like that.
[00:16:41] Jason: Yeah. And I think, you know one thing, that as I'm watching over your shoulder, you're doing this. Like, you're learning that, like, things don't have to be perfect. You don't have to have, like, these, like, amazing screen recordings that are set up the right way. And you're showing me examples as you're going through these formulas of, like, you know, TikToks that have, like, a hundred thousand likes or something like that. And I'm watching it from my, like, perfectionist brain.
[00:17:01] Caroline: Yeah.
[00:17:01] Jason: And I'm like, there is shit all over this person's desk.
[00:17:04] Caroline: Yep.
[00:17:04] Jason: The angle they shot their screen from, it is dark and grainy. I don't understand. And I have to challenge that for myself of being like, oh, that doesn't matter. Like, this is the era that we live in. This is the type of content that, like, someone's watching this and they're just swiping so quickly by things. Like, you can't be precious about exactly how it looks.
[00:17:22] Caroline: And if anything, if anything, it adds to the authenticity of what people are craving. So it's almost like the, I'm not saying polished things don't also get a lot of views, but if anything, this is a huge opportunity right now in the place where content is, is something like TikTok came along, and I feel like Instagram was a very aspirational place and still kind of is. TikTok came along and said, it's okay. Like, you can have a messy room. You can, you know, like, and there are plenty of people who are trying to kind of perpetuate that perfection aspiration on that platform, but there are just as many people who are walking around in their bathrobe with their messy desk and their dark lighting, and it's about storytelling, and it's about authenticity. And that's what I do like about the platform. There's plenty of things to dislike, but that is a light bulb moment for me in terms of embracing imperfection. And, like, you said, giving ourselves permission to be less precious because those of you listening to this show know that we have a very high standard for quality and we almost have to unlearn that.
[00:18:20] Jason: Yeah, for sure. I mean, me especially, this is just something I'm always challenging in myself.
[00:18:25] Caroline: And so, okay, so after that first one, then I was like, I'm off to the races. So what I did from that point is I felt a little bit more comfortable of like, you know, what are the ten that I'm going to try to record? So you and I sat down and we asked ourselves, what are the four buckets of types of videos that we can create? And here's what we came up with for Teachery. Number one, the most important bucket is what I already said, which is showing the design process of creating different online courses and digital products in Teachery. That visual design process. Number two is a category we call tools, which is all of these other tools and kind of tutorials that you can use in order to upgrade your Teachery products. Things like how to use Canva to make courses faster, ChatGPT, how to use Elfsight to upgrade your course with widgets.
[00:19:10] Jason: You could maybe even throw Screen Studio in there.
[00:19:11] Caroline: Screen Studio.
[00:19:12] Jason: Screen Studio would be a good one. I love Screen Studio.
[00:19:15] Caroline: So these different, like how do you use tools in combination? I think that's another format that does well because people don't have time to learn these tools on their own and they're turning to things like short form video to give them quick tutorials on how tools they should be introduced to and how to do things faster. So that's number two. Number three is what we call supporting tips. And this is just kind of more general, supportive content. Probably talking head about different ways to promote your course. Kind of like the surrounding educational content around creating a digital products business. And then the last one is simply Teachery features and tutorials. So quick hits on how to use this new feature or feature releases that's less that find content because people aren't really going to be searching for like Teachery features, that's just more supporting content of giving our customers an easy place to digest new features and how to use them.
[00:20:06] Jason: Great.
[00:20:07] Caroline: So those were the four buckets. So with those four buckets, we sat down and came up with what are some, what are ten ideas for each of these buckets for short form video topics? And I will tell you, we help, we use ChatGPT to help us do this. We trained it a little bit on like what Teachery is and what we're looking for. And of course, as with any AI, it's not going to give you great ideas, it's going to give you something that's going to spark a great idea. So we talk often in both our businesses about no bad ideas brainstorming. I view ChatGPT as the first step of that. So instead of us humans sitting around and coming up with all the bad ideas that are going to lead to good ideas, I just outsource that to ChatGPT. It can help me come up with all the bad ideas that lead to good ideas.
[00:20:49] Jason: Yeah, and I think that's a big change just in like, workflows. As AI becomes more prevalent in all of our businesses, it's just like a thing that we used to spend 2 hours doing, which would have been a no bad ideas brainstorming exercise, ChatGPT does in 12 seconds. So it's like, that just makes more sense because it's not going to be perfect ideas at all, but they just get us moving forward.
[00:21:06] Caroline: Exactly. So ultimately we had a list of 40 ideas, so ten from each of the four buckets. And Jason and I went through the list and we came up with the ten that we wanted to create.
[00:21:15] Jason: Yep.
[00:21:15] Caroline: I created a little Notion database and I just was, then I was off. Then I said, okay, let me get to work creating these. And the key, the thing that was most frustrating and also the most fun about the process is that every single video idea was kind of a different formula. So I matched them up to my little formulas database that I used doing my research process, which meant that every new video was actually kind of...
[00:21:38] Jason: Starting from scratch.
[00:21:39] Caroline: Starting from scratch, reinventing the wheel. But I learned so much by doing it that way. I actually would recommend doing it this way because I had something to compare them all to.
[00:21:48] Jason: Yeah.
[00:21:48] Caroline: So I would try one that was, okay, just doing different angles of my monitor, like shooting my monitor with like little quick moments of designing. I would do one that was a full voiceover video where it's me with a green screen, with screen, screen recordings behind me. I would do, I did one that I completed that I did completely in Canva video that was more designs and kind of just text on screen, no audio, only music. And so I had different variations of that. And each one taught me something different about, okay, this takes way longer, this takes way shorter. It's, you know, anything with a script and a voiceover is gonna take longer than anything with just music and things like that.
[00:22:27] Jason: Yeah. And I think the really important thing there that we walked away from is trying these different formats for videos and different formulas, it shows you what you like to do, it shows you how long certain things take, and then you can walk away from that going, okay, we did these six different style of short form videos. The, like, we identified these three. They just took too long. Like it takes too long for the payoff. And it just wasn't really like it was, it was kind of a pain to make those. But these other three are actually like, these are our go to. So if we just repeat these three formats and formulas over and over with different content in them, this is a win. And so I think that's a huge takeaway from this first week of experience, that if you're going to get into short form content creation and it really applies to anything, but it's like, try a couple different things, see how they feel, see how long it takes you, and then walk away from that, knowing that, okay, because I tried and experimented a couple different ways, I now know these are the two or three things I'm going to walk away from. And I think that's the part that people skip because you just want to get to the, I feel comfortable and I'm recording these videos, but you end up just trapping yourself in one way of doing something that might not be a repeatable thing for you or that might take too long or that you just might not enjoy.
[00:23:35] Caroline: Totally. So yeah, I just went to work on all of those throughout the week. And here are the four, like biggest, I would say, mistakes that I made that I learned from, that I just thought were worth sharing. Maybe these will apply to your process, maybe they won't. But number one, the biggest mistake I made was not knowing about text based editing for talking head A roll.
[00:23:55] Jason: Yeah.
[00:23:55] Caroline: And what I mean by that, when you hear me say talking head, I mean like you set up the camera and you're saying a script to the camera and then a roll is kind of like your main...
[00:24:03] Jason: Timeline.
[00:24:03] Caroline: Timeline on your video edit. And so I didn't realize there are all these like wonderful AI based, text based editors now. Descript has one, CapCut has a built in one in their...
[00:24:15] Jason: Only in the web browser.
[00:24:15] Caroline: In the web browser app. And so what you do is you pull in. So I have a script, I talk to camera, I pull that video clip into my CapCut timeline, I right click on my clip and I select text based editing. And what it does is their AI basically transcribes the audio of that. But the beautiful thing about it is if there's just gaps because you're probably flubbing a couple of lines. You're waiting in between recording lines again, they will just show on your transcript like 1 minute and 6 seconds of silence, basically. All you have to do is click on that silence and hit delete. And it's editing the video based on the audio text. And it took me probably 45 minutes to edit an A roll without doing that. And it took me five minutes with text based editing. So that's a big difference. So that's my first mistake and my first lesson. My second mistake was thinking that it would be faster to document while I design. So the only thing that slows me down in this, the biggest thing that slows me down in this short form video creation process that may not apply to you listening to this is because we're going this like, design heavy visual route. I have to design all the assets for what I want to show, right? So if I'm showing how I design a course for a brand designer, I have to design the course first in Teachery and using our Canva kit. And so I thought to myself, I have a brilliant idea. I'm just going to set up the camera on the tripod, set up two angles while I design a course, and then I'll just have the footage and then I can just pull from it. Wrong. Absolutely wrong. First of all, it changes the... Like, I can't get into a flow with designing because I'm also, like, self conscious of the fact that I'm recording at the same time. I'm like, oh, I should change my angle, blah, blah, blah, blah. Secondly, you forget that with short form video, you're showing one to two to three seconds of a thing of action happening at a time. It takes you way longer to scrub through an hour of video to find the one moment that you want to share. So what a better route is just go into design mode for an hour, do the asset, and then go and kind of like film, kind of like fake film the moments of creation. Does that make sense? Like, I have the finished course, but if it's a clip where I'm talking about designing the header image. Cool. I go to my design, I pull out a couple of elements and then I add them back in and record that. And that's a much more effective way to go about it.
[00:26:30] Jason: Yep.
[00:26:31] Caroline: The third lesson was just overthinking the screen recording. So I told you about the first thing I learned with that first pancake was like, well, I need to show everything. So I'll record, I'll use Screen Studio and I'll record in landscape and then I'll just edit it together. Then I had this other workaround where I would show two clips stacked on top of each other, and then that didn't work as well because one of them was, like, blurry. Finally, again, from watching TikToks, I saw this one guy, and I was like, oh, I think he just resized his window to be...
[00:26:59] Jason: Like, his browser window.
[00:27:00] Caroline: So he just resized his browser window to be more portrait friendly. And then he did a screen recording of just the window.
[00:27:07] Jason: 'Cause it kind of like stacks on top of itself.
[00:27:09] Caroline: Stacks on top of itself. And that's what I learned. So that's what I'm gonna try from here on out. And then the last thing is not test recording my script for time. So I had this banger of a script.
[00:27:21] Jason: Yeah.
[00:27:21] Caroline: And it was a two minute long thing, which would be fine because you can do, like, up to three minutes or whatever, and I would have been fine with that. But the music that I wanted to use was like, 1 minute, and I just wanted to keep it under a minute.
[00:27:32] Jason: And also, we set constraints for ourselves for a reason, because it's like any, you know, a 60 second video takes you x amount of hours to create. If it's 120 seconds, it's now double the time to create. So that's why we chose.
[00:27:43] Caroline: And that constraint actually, do you remember? It made it a better video. I had recorded this entire script, and then I was like, oh, I was like, I don't know what I can cut. And then I came up with a new idea, which was instead of showing the Canva process, then the Teachery process, let me just show it as the Teachery process. And that ended up being a better video. So those are my four little mistakes. I hope you can learn from them. You, if you do this for your own business, are going to have your own mistakes made and your own lessons learned. But again, if I could recommend one thing to you, it's give yourself a messy pancake week.
[00:28:11] Jason: Yeah, absolutely.
[00:28:11] Caroline: Where you just get your hands dirty, and who cares if you end up with that week having nothing usable? It doesn't matter. It's just to kind of like, break the seal, break the intimidation, and show yourself that these tools are not as intimidating as you're making out them out to be. Right now, if you're not creating short form video... This is how I felt. I felt like I was sort of a person on the outside tapping on the glass, and everyone was like, doing this thing that I didn't know how to do. And I didn't realize that all I had to do was, like, open the door and just walk into the party and just... It's okay that I didn't know what was happening, but, like, now I'm at the party.
[00:28:46] Jason: Yeah, yeah. And the... the party that we're at, we bring six reels to because we finished. We're calling them, like, reels, short form videos, TikToks, like...
[00:28:53] Caroline: The reels.
[00:28:55] Jason: YouTube shorts.
[00:28:55] Caroline: I think the reels is the easiest thing.
[00:28:56] Jason: Yeah. We have six completed 60 second short form videos that we will be posting on Teachery's TikTok, Instagram, and YouTube account. I put links in the description to those if you want to follow us along.
[00:29:08] Caroline: If you want to get on this train early, I think the last time I checked, we have eleven followers on TikTok, so we have a rabid base.
[00:29:13] Jason: It is very funny to see our audience because we've only promoted this to our email list, basically. Instagram, by far, is the first. I think we have, like, 40 followers on Instagram, but I hope also it's fun for you all to listen. Like, we're starting at zero for this account, so, like, 40 on Instagram, whatever you just said for TikTok, like eleven? And then I think YouTube is, like, eight subscribers.
[00:29:31] Caroline: Yeah.
[00:29:31] Jason: So we are literally starting from zero. Granted, we do have our Wandering Aimfully email list that we will be promoting some of this to. So, like, that is a small advantage, but you gotta use it.
[00:29:40] Caroline: Pretend that Wandering Aimfully is, like, a partnership that we are doing with Teachery. You can do the same thing with friends or with people in your industry, but it's really fun. And again, we might decide that TikTok's not worth it. We might just stick to Instagram, but we're not gonna know that until we give ourselves... We're gonna test all three platforms. We're gonna post on shorts, we're gonna post on reels, and we're gonna post on TikTok, and we're gonna see... There's advantages to each one of those. And so until we try them, we're not gonna know which one has, like, the biggest bang for its buck.
[00:30:07] Jason: Yeah.
[00:30:07] Caroline: So...
[00:30:08] Jason: I would say a month from now is kind of our goal, to start posting those. And so we'll report back on the podcast with, like, okay, how did it do on TikTok? Because we're gonna post them all the same time across all three channels and see what happens. And they may all get zero views, and we'll share that with you.
[00:30:22] Caroline: Yep.
[00:30:22] Jason: Maybe one will do better on one platform than another. We'll share that with you. But yeah, I think we walked away from this week with a big win. Sure, we didn't make ten, but we made six. And we feel really good about the quality of those, feel really good about the formulas and the formats that you have.
[00:30:36] Caroline: And most importantly, I feel good about the possibility of what it would look like to be able to continue this on a regular basis. I don't think I'd be able to make six a week, but I do feel like there could be a world where I'm kind of like scripting on Monday for three that I want to create and then I'm creating them on Wednesday. I feel like I get three out the door and that is a cadence that I think I could keep up with. And I really enjoyed it. I knew I would once I got into it. But it's a new vehicle for my creativity and that's the part I'm excited about.
[00:31:12] Jason: Fantastic. All right, can we pivot to our Teachery this next week of what we're working on? Okay. So we originally had decided that we were going to work on articles next. That was going to be... so we're going to do short form videos. Then the second week was going to be Teachery articles.
[00:31:27] Caroline: Yes.
[00:31:27] Jason: Unfortunately, we were working with an SEO consultant and we did not get the kind of like, takeaway from that, which was like kind of next steps, keywords to choose, like, all these different topics to go down, tools to use to, like, make sure we're writing comprehensive articles that are helpful based on what we're trying to target.
[00:31:44] Caroline: We didn't get that back soon enough.
[00:31:45] Jason: Yeah.
[00:31:45] Caroline: We're going to get it back, obviously, but I think they just need a little bit more time. So we are pivoting.
[00:31:50] Jason: We're doing the Ross and we are going to go into long form videos. That was eventually going, that was actually going to be the next week. But because we don't have that kind of like, SEO report, it's totally fine. We can easily make these changes. It's not a big deal. So we are going to switch to long form video for the next six days of work in this. And you're going to get to hear right now what our plan is on the fly because we didn't intend on doing a, you know, long form video this week. So we're going to just talk through now what we think our plan is going to be and we're going to move forward and you're going to hear it in real time.
[00:32:23] Caroline: Let's do it. If you're, if you are an OG you remember we used to do unedited meetings on our YouTube channel?
[00:32:29] Jason: Yeah.
[00:32:29] Caroline: I like that content. I wish more people did that.
[00:32:31] Jason: Okay, fantastic. All right, so where are we starting with our long form video plan for Teachery's YouTube channel?
[00:32:39] Caroline: Okay, let's start with what is the goal for this YouTube channel?
[00:32:44] Jason: The channel as a whole or just this week?
[00:32:46] Caroline: No, the goal for the, for the channel as a whole.
[00:32:48] Jason: For the channel as a whole.
[00:32:49] Caroline: Yes.
[00:32:49] Jason: Okay.
[00:32:50] Caroline: The goal would be, obviously, to introduce more people to Teachery. So I think our goal would be to find new people.
[00:32:57] Jason: Absolutely.
[00:32:58] Caroline: New people find these videos.
[00:32:59] Jason: YouTube as a, as a discovery channel for people who are creating online courses, specifically design focused people, you know, people who care about brand and the look and feel of things, to discover that Teachery can make their digital products look the way that they want and not just be like some stale, you know, template that a course platform, you know, we won't name names, but like Beachable or, you know, Flajabi or like any of these other things that don't give you enough customization to match your brand as much as you want.
[00:33:32] Caroline: I think that is the primary goal. It would be finding new people who are interested and can be like inspired by all of the design possibilities and customization possibilities within Teachery. The secondary goal. I do think also long form video is a good, and we see other SaaS companies do this, but it's a good opportunity to also serve your existing customers by showing them video tutorials on how to use features, show them ways that you can use the product in different ways. Like, I think that's going to help retention and even, maybe even converting people who are on trials. So I could see us using that as well. But I think just agreeing that the number one goal is to reach new people and have new people find about Teachery and then to also serve our existing customers. So I think that's good to set at the top. And so if we think that our primary goal is kind of this what we call find long content, long form content, to find new people, we then have to acknowledge that we're trying to go after a keyword strategy, like an organic search strategy. So what are the kind of broad, big umbrella keywords that we think we might want to go for?
[00:34:41] Jason: Yeah, and we will off, off mic be using some keyword research tools like Tubebuddy or Vidiq or even like keyword tool to do some searching. We're not going to do that here live because that would be kind of a waste of everyone's time.
[00:34:55] Caroline: Just we sit in silence as you...
[00:34:59] Jason: Just hear our keyboard. It's just a little ASMR segment of us typing and searching. Uh, but yeah, so those are the three tools that we will probably use to actually do this research. But I think we're going to go after like online course design.
[00:35:08] Caroline: Digital product design.
[00:35:09] Jason: Digital product design. Um, even I think, like Canva tips or like something in Canva, because I think what we're realizing is like, Teachery is powerful as a customization tool, but it's, it's way more powerful if you layer something that has so many more design focused features to pair with it, because we are never... Canva is a multibillion dollar company at this point with thousands of developers. It is impossible for literally anybody to keep up is why Canva is like the number one design tool now. So instead of fighting against that current, it's like, let's jump aboard that current.
[00:35:45] Caroline: Yeah. And I view it actually first because if you remember, I was very kind of anti that because I was like, I don't want to tie myself to this other thing. And, you know, you should be able to do everything you want inside Teachery itself. And then I sort of took a step back and I thought about a company like Webflow is a perfect example. You most people's workflow who work in Webflow to build their website designs, they're starting out in Figma, right? Because they need to design, they need to like, fully realize their vision. And then Webflow is the tool that allows them to bring that vision and make it real online. In much the same way, I think our customer base is they use a bunch of tools, but I think primarily a person, the type of business owner we're going after, like, does have familiarity with Canva. And so they're going to be able to use Canva to really, you know, fully design that vision. And then Teachery is the, the fully customizable platform that allows them to take the endless amount of inspiration that they can get from Canva and bring it to life in an online course and digital product format. And so that makes a lot of sense to me. I also think it's a good kind of strategy for those of you out there. No one's out there searching Teachery yet. I mean, there are a couple people, but like, virtually no one is out there because we just don't have the brand recognition yet. So what is a tool that does have the brand recognition that overlaps with your target audience? So what is the type of content that is going to attract the type of person that's into that.
[00:37:14] Jason: Cool. So again, we'll do more keyword research outside of this video, but that'll be kind of the next step. Literally, after recording, we'll probably do some of that. And then I think just to give an example, like a video that we have been thinking about, a style that is very repeatable for us in YouTube and that we've already seen success with on YouTube was we did the BASSSF series.
[00:37:33] Caroline: Shout out, if you remember.
[00:37:33] Jason: If you remember that series, we actually had a WAIMer who emailed us the other day, shout out to Eilish, who said that the Basta series was how she found WAIM.
[00:37:41] Caroline: Wow.
[00:37:42] Jason: She just searched, like, Squarespace tutorials and our videos came up, which are not Squarespace tutorials at all, but...
[00:37:48] Caroline: Yeah, just ask the comment section.
[00:37:50] Jason: Yeah.
[00:37:50] Caroline: This is too fast. This isn't even a tutorial.
[00:37:52] Jason: Honestly, though, those... I think we did, what, five videos of that?
[00:37:56] Caroline: Yeah.
[00:37:57] Jason: There's probably 200 total comments across all five videos. Three of them say that. But it's funny that that's what sticks with you.
[00:38:02] Caroline: Of course.
[00:38:02] Jason: It's like the negative comments. Anyway, example video idea here is similar to that. So it's like a series of, like, watch me design a course for a Figma designer. And so it would be a screen recording of Caroline literally going through, like, okay, I'm going to start in our free Canva template that we have for anybody. You can use that here. You know, grab a link in the description. And I'm just going to, like, grab a couple visuals. Here are the things I think about. Here are the tone words here. Blah, blah, blah. Okay, now I'm going to take this, I'm going to apply it to Teachery. I'm going to use our styles files. You know, things you can go and you can grab some little code snippets and some little templates. You can apply them to your design. And literally, and hopefully, you know, what would be 1 hour of work sped up in a video that is, you know, twelve minutes to watch. Maybe someone could watch this and see, here's an example of how I did that.
[00:38:47] Caroline: Okay, I'm just having like a little bit of a light bulb moment.
[00:38:50] Jason: Okay, go for it.
[00:38:51] Caroline: Because I think where we're headed in this conversation is like, what are the main categories of videos that we're going to be creating?
[00:38:56] Jason: Yeah.
[00:38:57] Caroline: And now I'm like, do they just completely match the four buckets of the short form videos?
[00:39:01] Jason: Oh, they could for sure. Yeah.
[00:39:03] Caroline: Think about this.
[00:39:03] Jason: I think we talked about that as well.
[00:39:05] Caroline: I think we did too but I just didn't really make the connection. So watch me, if you remember the four buckets, it's basically like design. So, like, watch me design. But it's the long form version of that so that someone can actually follow along and, like, see what I'm doing? The short form version is just a little bit of an entertainment tease because it's just like, oh, you're just seeing a very quick transformation.
[00:39:26] Jason: But you're not getting any of the actual, like, tips of, like, here's how I did this.
[00:39:28] Caroline: Exactly. Exactly. Yeah, I think of it very much the same as, like, interior design content. It's like the short form version is like the, just the before and after of the transformation of the room, but the long form content is like, here's why I picked this paint color. Here's how I stripped the, you know, paint. Here's what. So there's that. Then the other short, the second bucket for short form was tools. So again, that's like the Canvas stuff that's trying to target these, like, tools keywords.
[00:39:55] Jason: Oh, that. The, literally the one that I just posted that you figured out when we were doing the short form content, you were like, it was completely separate aside. You're like, I think with Canva now, because they have, like, video editing and video storage, people could use Canva to host their Teachery course videos because we don't, you don't upload videos to Teachery. And I was like, okay, let me figure this out. So I literally jumped in. I'd never looked at it before. You upload a video. And I was like, oh, yeah, this is super easy. Like...
[00:40:20] Caroline: Yeah.
[00:40:20] Jason: I can just add in there. And then the game changer step to that, that was even better. Was like, I took a presentation just like a random Canva template. I changed some text just for playing around. I then recorded in Canva's presenter my, my video and voiceover over the slides like you would do in keynote or PowerPoint or whatever, or Loom. And then I exported that video, I edited it, quickly re uploaded it to Canva because you can't just embed a video you record in their presenter. Re upload it into my video library, and then I could host that video in Teachery. Like, that alone is a game changer video because it's free video hosting up to 5gb on the free Canva plan. That is multiple, multiple, multiple courses of videos that someone could do. So, like, that to me is a perfect example. Like, we have to make that video because that is a awesome video for someone who's like, oh, yeah, I do want to host my videos somewhere. I don't put them on YouTube, but I don't want to pay for Vimeo or Wistia. Like, I already use Canva. It's great.
[00:41:12] Caroline: Great. Fantastic.
[00:41:14] Jason: And then supporting tips.
[00:41:15] Caroline: Supporting tips. So that's kind of your classic talking head video, just sharing tips about how to promote your course. What are some Teachery features like, that you can use in order to better create your or better sell your course?
[00:41:26] Jason: I think would be really fun there, too. And we've talked about this before, but like, this would actually one of the few times where it's like, not just from our own experience, but highlight some of our Teachery customers too, and be like, what are the tactics that you're using? What helps you get consistent customers? What was the last thing you did in your launch? What tools are really helping you make a course launch more successful? Those types of things. The last one would be Teachery features and tutorials.
[00:41:52] Caroline: Exactly. That's your classic SaaS university content. Teachery U or Teachery University, whatever.
[00:41:57] Jason: Fantastic. We now have our four categories which also match our short form categories. Great job, previous you.
[00:42:02] Caroline: Okay, so now my next logical step is like, if we're agreeing that maybe this is like a pancake week for long form video, let's not totally create.
[00:42:11] Jason: Let's make a, let's make it waffle week.
[00:42:13] Caroline: Okay, it's waffle week.
[00:42:14] Jason: Last week was pancakes. This is...
[00:42:15] Caroline: Yeah, but you never messed up the first waffle.
[00:42:16] Jason: No, that's not true. You ever made a waffle before?
[00:42:18] Caroline: Nope. Never baked anything. Never waffled. Never.
[00:42:20] Jason: Never baked. Yeah.
[00:42:21] Caroline: Never touched a kitchen, if I'm just being honest. No, I make really good roasted cabbage.
[00:42:26] Jason: Yes.
[00:42:26] Caroline: I make...
[00:42:27] Jason: Which sounds hilarious.
[00:42:28] Caroline: I make delicious scrambled eggs.
[00:42:30] Jason: For yourself. I don't like them. Yep.
[00:42:32] Caroline: You don't like my scrambled eggs?
[00:42:33] Jason: No. Do you add water?
[00:42:35] Caroline: I don't add water. I stopped adding water like a year ago. Okay.
[00:42:38] Jason: Anyway, moving on.
[00:42:39] Caroline: Know my life.
[00:42:39] Jason: Moving on.
[00:42:41] Caroline: So the light bulb moment that I just had was, if we're agreeing that the buckets kind of line up to save me time of not creating new assets, why don't I just take the six shorts that I already did...?
[00:42:53] Jason: Make long form...
[00:42:53] Caroline: And see what those would be as long content.
[00:42:55] Jason: All right, cool. I like that idea. I'm writing it down in our notes. Take the six shorts and make them into longs. Great.
[00:43:04] Caroline: And that's a good place to start.
[00:43:05] Jason: I also think moving forward, deciding on the topics, like, we already have that topic list from ChatGPT that helped us write all those ideas.
[00:43:12] Caroline: Yeah.
[00:43:13] Jason: How many of those could be a long form video that we turn into a short form video. Right. Or that we...?
[00:43:18] Caroline: I know. So you can do the reverse.
[00:43:20] Jason: Exactly.
[00:43:20] Caroline: Yeah, you can do the reverse.
[00:43:21] Jason: So I think there's something really interesting there. Again, these are the ideas that, like, they may seem obvious as you're listening to this, but it's also, like, when you're in the trenches of making these things, you don't necessarily see these things.
[00:43:31] Caroline: Yeah.
[00:43:31] Jason: So I hope as you're listening this, too, maybe it's giving you some ideas for your own content. You're like, oh, I didn't even think, like, I could take all these ideas I had for articles and I can make them as long form videos and then I could turn those into short form videos and all that.
[00:43:43] Caroline: Yeah. And then we can talk later about do we also turn the videos into blog posts?
[00:43:48] Jason: We can talk about that, Caroline.
[00:43:50] Caroline: We don't need to talk about it.
[00:43:51] Jason: All right, so the process for filming and editing these videos for this week.
[00:43:55] Caroline: Right. I also think coming up with six long form is too ambitious.
[00:43:59] Jason: For this week?
[00:43:59] Caroline: Yeah.
[00:44:00] Jason: Yeah. I think we said our goal is... We said our goal was five in a week.
[00:44:04] Caroline: I still think that's too ambitious.
[00:44:05] Jason: And when we say long form, again, we mean ten to 15 minutes length videos. Like, we're not trying to do much longer than that because people's attention spans are just shorter. And I think our original BASSSF videos were around 20 minutes and that felt like a good length. So, yeah, I think let's go for three because I'm probably going to do the editing.
[00:44:25] Caroline: Yeah.
[00:44:25] Jason: You're going to do the scripting, recording, setting it up.
[00:44:29] Caroline: Yeah.
[00:44:30] Jason: And then I think.
[00:44:31] Caroline: Who's going to film? Who's on camera?
[00:44:33] Jason: Yeah. And this is just my personal opinion, would love more female representation in this type of content on YouTube. Like, there are so many dudes in all these videos. Like, it's very rare, especially for me. Like, I just. I literally look for non dude content in this because I'm like, let me just, like, come on, guys. Like, just all of you, get out of my algorithm and, like, give me some new people in my algorithm. I'm constantly looking for that. So I think it's better, especially because it's going to be for the design, for the tools and, you know, the other two categories, I think I could be the face of those videos, but I honestly just believe, like, it's better to have just you representing.
[00:45:15] Caroline: That's fine.
[00:45:16] Jason: Just, just so it's a diversification of content. That's all.
[00:45:19] Caroline: I'm listening to you. I heard you. So, okay. So then, yeah, I think it's just gonna be similar to how we did with kind of the... the short form is sitting down thinking about a formula. Like, if I learned anything from short form, it's that scripting matters.
[00:45:36] Jason: Yeah.
[00:45:37] Caroline: The every ounce of prep work that you do, I think saves you time on the back end of editing. So, yeah, I think I should just try with maybe picking out the first one to try like that. And we're just gonna learn stuff from the first one.
[00:45:51] Jason: Yep.
[00:45:51] Caroline: And you said you're gonna edit the first.
[00:45:54] Jason: Yeah, I'll definitely edit the... the first one. Whatever we come up with, for sure. And then the other two, if we're trying to get three done, they won't be able to do them. But we are looking at working with an outsourced video editing company, which we're not going to talk too much about here because we haven't used them yet. We don't know what it's like. It's not like Screen Studio, which we have used a lot. And it is fantastic. And you should click the link in the description because it is such a good product.
[00:46:17] Caroline: Just to be perfectly transparent. It's a little bit of this is very intentional. Jason and I, this year, we're like, we need to start loosening the reins just a little bit, like, we love...
[00:46:27] Jason: Undoing everything ourselves.
[00:46:27] Caroline: Undoing everything. Like, we love creating from start to finish. I don't ever see us being the type of creators that have like, big teams where then we're... You know, we're trying to like, you know, outsource ourselves out of a job because we love creating. But we are coming up to like an age and a stage in life where we just realize that like, the limit, especially, you know, when kids come and things like that, it's like the limitation of what we can accomplish. Especially under two businesses, creating everything from start to finish is just not sustainable. So we are trying to loosen the reins. We are trying to be strategic about partners that we bring on to help us, you know, doing certain aspects of the creation process. And so using an editor is the first natural place to start.
[00:47:11] Jason: Yeah. And if for some reason you are a, like, video editor, short form and long form, and you love our stuff and you have a design sensibility that kind of, like, matches what we do, we are also just interested in hearing from people in our own audience. If you've listened this far into the podcast, that means that you're a cinnamon roller, you've been around for a while. Feel free to send us an email, hello@wanderingaimfully.com, with some of your work. Again, just always interested in trying to find good people that we could potentially work with. I'm not saying that you send in that email means we will hire you. I'm just saying that that gives you a foot in the door to say that we are looking potentially for creative people, especially for short form and long form video editing.
[00:47:45] Caroline: I have a bonus question before we wrap up.
[00:47:47] Jason: Oh, okay. Before you do that, keyword?
[00:47:50] Caroline: Video.
[00:47:51] Jason: Okay, can I have a more specific keyword?
[00:47:53] Caroline: Jason.
[00:47:54] Jason: Okay. Our goal is three long form videos. These are going to be posted on the Teachery YouTube channel. I'm gonna vote for coastal cowgal as one of them.
[00:48:02] Caroline: Oh, no, no, no, because...
[00:48:04] Jason: It's too much of the thing?
[00:48:05] Caroline: It's too, it's too short specific.
[00:48:08] Jason: Oh, I guess you're right. Okay, so give me the three that from the six that we've created, just so I can jot them down and so everyone else can hear and get a little tease.
[00:48:15] Caroline: Okay. Do you like the design of the purple dreamy brand designer?
[00:48:21] Jason: I love every course you design.
[00:48:22] Caroline: But answer the question. That one or the savvy savings design better.
[00:48:26] Jason: Ooh, yeah. The designer one.
[00:48:28] Caroline: You like the first?
[00:48:28] Jason: Yeah.
[00:48:29] Caroline: Okay, then watch me build that.
[00:48:31] Jason: So what's it called?
[00:48:33] Caroline: Just say, like, watch me build for brand designer.
[00:48:36] Jason: Brand designer. Okay, that's video number one.
[00:48:38] Caroline: Video number two is gonna be, I think, the embedded video one.
[00:48:42] Jason: The Canva... use Canva to host videos.
[00:48:43] Caroline: Even though we haven't turned that into a short yet. But that'll be a good test because we can do the reverse. We can make the long form and then turn that into a short form.
[00:48:50] Jason: Yeah.
[00:48:50] Caroline: And then the third one, I think should be, do you think we should just try a... We could go two ways. Either a tools one, again, because our primary goal is search engine, or we can go a different way, which is a Teachery feature one, knowing that that's not really a find.
[00:49:13] Jason: I think let's kick the features ones until we actually have some traction on the channel.
[00:49:17] Caroline: Okay.
[00:49:18] Jason: Like, I would rather do, like, one video a week for two months that aren't any specific Teachery. Well, I guess that's not true. Like, I'd want to pepper those in.
[00:49:27] Caroline: Yeah. Because if anything...
[00:49:27] Jason: Let's do a Teachery one.
[00:49:28] Caroline: That's what I'm saying. If anything, we can start using that now and like...
[00:49:31] Jason: So, color palette.
[00:49:33] Caroline: Exactly. Let's just do color palette.
[00:49:35] Jason: Teachery color palettes. Also, if you use Teachery and you don't know that we've launched color palettes because we haven't told you that we've launched them, we've launched global color palettes. You can find it in your style editor of any course.
[00:49:44] Caroline: You set five colors for your course and it controls all 112 of your style settings.
[00:49:49] Jason: It's awesome.
[00:49:49] Caroline: Throughout your entire course.
[00:49:50] Jason: You get twelve pre made ones you can choose from. You can click through. It's very fun. Okay, back to your keyword and we're wrapping up here. So your keyword was Jason.
[00:49:56] Caroline: Jason.
[00:49:57] Jason: Which is me.
[00:49:58] Caroline: Video Jason.
[00:49:59] Jason: Yeah.
[00:49:59] Caroline: Something we didn't talk about on the podcast was just over the weekend. You decided to just, you just woke up one day and we're like, hey, I think I'm going to create YouTube videos about this content extravaganza on our WAIM channel, our WAIM YouTube channel.
[00:50:14] Jason: Well, because here's the thing. We're going to write about it a little bit in our email newsletter, but that's its own silo. And like, it only tells a little bit of the story. And there's a lot of visual stuff that's happening. We're going to talk about it here on the podcast, which is long form, but let's be honest, people are doing the dishes. They're going for a run, they're working out, they're walking their dog. They're doing like, you're half listening to this, so, like, you're also not really getting it. And I was like, you know what? I want to condense down like a recap of each week because I love that content. That's like my favorite content to watch. So I want to create my favorite content. So I am fine to handle the brunt of this work. And, and also we're going to use that outsource editing to... I already recorded the second video. The first one's already up on our YouTube channel. You can watch it. And by the time this goes out, the second one should be up, too. I may end up having to edit the second video because they, our editor might not get it done quickly enough. But that's okay because I just want to see what, what that process is like. But I really love just the documenting of the journey. I love the building in public. We have done this for so many years. It has been the way we have built every single business, launched every single product.
[00:51:14] Caroline: And if you have been listening to us for a while, you probably know this. Yes, we speak from a place of authority, of business advice and things like that. But hopefully the vibe that you get is that authority doesn't come from a place of like, we're the experts. That authority comes from a place of experience. We love doing things and then learning things and then telling you about the things we learn. That has always been where we come from, as you know, quote unquote business coaches is like, I never want you to get the sense that we're out here talking about, we know the best way to do x, and we, duh duh duh duh, are the experts on this. It's more like we're in the trenches doing this with you. And here's what we're learning. So that you can take a couple of shortcuts and kind of, like, not repeat our mistakes.
[00:51:57] Jason: Exactly. So, yeah, you can look forward to those videos if you subscribe to our Wandering Aimfully YouTube channel over the course of the next five weeks, they will be Teachery focused as we're going through this, recapping, you know, kind of what we're talking about here, but in a more concise and some visual, fun format.
[00:52:11] Caroline: And I love a few people already have commented on that first video, and said I'm going to follow this, too. I'm going to do my own, like, weekly content extravaganza just to get back into the content creation game. And so if you're someone who really wants to start building your audience and knows that you have been putting off creating content, maybe this is, you know, just a fun little accountability thing for you.
[00:52:31] Jason: Little kick in the pants for you. All right, that's it. We got to go make some long form videos. Thanks for tuning into our recap of short form, our preview of our pivot over to long form videos for Teachery. We'll be back next week with an update on how the long form videos went and then what we're going to work on next, which should be Teachery articles because we should have that plan from the SEO strategist. Okay.
[00:52:50] Caroline: Fantastic.
[00:52:50] Jason: All right.
[00:52:51] Caroline: Thanks for listening.
[00:52:51] Jason: Bye.
[00:52:52] Caroline: Bye.