Loan Officer Success Live

LOS Live Presents: Kyle Draper – Authenticity is the New Influence

On this episode of Loan Officer Success Live, Devin Dubuc sits down with Kyle Draper - author, speaker, and CEO of Hire Culture VA to talk about the power of authenticity in life, business, and social media.

From his start in church ministry to an unexpected season in roofing, Kyle shares how humility and resilience shaped his mission: leave people better than you found them. He dives into why fear of failure holds so many back, how “more than zero” action is the real key to growth, and why authentic connection beats vanity metrics every time.

Kyle also reveals his “Rethink Everything” book series, his unique approach to coaching real estate and mortgage pros, and why consistency,not perfection, creates influence. If you’ve been waiting for permission to stop chasing viral fame and start showing up as your true self, this conversation is it.

🎧 Tune in, take notes, and get ready to rethink what success looks like in today’s market.

Connect with Kyle:
https://linktr.ee/coachkyledraper

#LOS.Live #LoanOfficerSuccessLivePodcast #DelegateToElevate #LeadSmarterLiveBigger #WorkSmarterNotHarder #AuthenticityWins #VideoMarketingTips #EntrepreneurLife #ScaleWithSystems #CoachKyleDraper

Creators and Guests

Host

Devin Dubuc

Coach. Dreamer. Dad. Helping you own your worth and go after what sets your soul on fire🔥

What is Loan Officer Success Live?

This isn’t another sales tips podcast.
This is LOS.LIVE - where mortgage and real estate pros come to master modern growth without the burnout.

Hosted by Devin Dubuc, LOS.LIVE is a deep dive into the psychology, strategy, and systems that build legacy-driven businesses in today’s market. Whether you're a high-performing loan officer, a rising agent, or an entrepreneur scaling fast—you’ll learn how to attract clients, grow income, and lead with brand, not brute force.

Real conversations. Tactical playbooks. No cold-call bro-hype. Just clarity, confidence, and creative firepower.

You don’t need a script. You need a strategy. Welcome to LOS.LIVE.

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Disclaimer: The information is intended to be viewed for informational purposes only. The content contained herein is not guaranteed or endorsed by the company, or any company mentioned, nor is this content meant to be an offer of credit. The information contained in this video may not be wholly or at all applicable to every situation or jurisdiction. You are strongly encouraged to consult your professional mortgage advisor before acting upon any information in this video. The information provided is for use as a training tool only. The information is not intended, nor should it be relied upon for any other purpose.

Welcome to Loan Officer Success Live, sponsored by Premier Lending, the show where the mortgage industry's top players pull back the curtain. Your host, Devin Dubuc, sits down with industry leaders, top producers, and game-changing mortgage tech innovators, all sharing their unfiltered strategies, bold ideas, and proven secrets for success. Get ready to take notes, think bigger, and play to win, because this is Loan Officer Success Live. All right, guys, talk about think bigger. We've got think bigger coach Kyle Draper in the house today. My brother, thank you for joining us. Devin, man, I'm honored. Thank you for having me. Well, man, you know, I got to tell you, I think, you know, we connected not that long ago, a couple of months back. I read your book. I'm a little late to the party, right? And man, I went through everything. I literally, I watched the videos. I, you know, listen to the content and I put it to action, right? You know, I think that's what your book is all about is don't just stand back and be a buy. Get out there and do it, right? Like get out there and do it. And so how did I connect with you? Well, I just collaborated with you on a post. I was like, Hey, I'm going to tag him and see what happens. And man, here we are today having a conversation. Here we are. Yeah. Great stuff, man. Well, I can't wait either. And, you know, I've been following your success over the last several years. And I see, man, you're all over the place, man. You're on tour. You're hanging out with some of the biggest mortgage company had too many places out there. And, you know, at the end of the day, man, you've got all these books, right, that you're helping people read. in our industry get past phobias and fears and you know change their mindset man and i just man i can't thank you enough uh for you know for doing what you've done for our industry and i'd really love to dive in i think that's what the people want man it's just to dive in and learn more about that journey and like you know things that are uh that work to get you here and then what's working right now right like what's happening in the industry today i am ready to bear it all Let's do it. Let's do it. Let's dig in. Let's dig in. So, um, so where do we start, man? Like where did, where does it all start for coach Kyle Draper? Oh, well, you know, it, I was born in the Hearst Uless Bedford Hospital, you know, for those that are interested in that, if they want to go way back. Way back, man. Let's do it. No, you know, I think it started for me when I kind of surrendered my life at twenty years old to go into church ministry. Yeah. Because I think that's been my secret sauce moving forward is, Devin, I just want to help people. Yeah. Right. I, people all the time ask me like, man, tell me like, what are you doing? And I'm like, I have no idea. And they call it humility and I'll take it, I guess, but I truly don't know. I, I, I am just, I, I have zero fear when it comes to failing. I have zero fear when it comes to looking stupid. And so I'm just willing to try anything that I think will help people personally, professionally, whatever. And, uh, we just navigate the waters and what works we keep doing and what doesn't we stop doing. And there's no ego involved, but I think it really comes back to, I have a deep desire to leave people better than I find them. And if I can make money while doing that, let's go. But that's not my driver. Yeah. And it allows me to be a little bit different than a lot of people. Well, I love that, man. You know, at the end of the day, in that quote, I literally just used it earlier today, and I don't know where it came from initially. I heard it from Scott Huds, but for the first time. And, you know, I left my team with that today is, hey, let's get out there and let's leave people better than where we found them. And I think if you lead with that heart, right, you lead with that, you know, the money always comes behind it. Right. And it's not going to come. It doesn't come when you want it. That's that's not how this works. Right. No, it doesn't. There's a lot of failure. And I think, you know, again, you nailed it. You're like, man, I'm not afraid to fail. I'm not afraid to make a mistake. And that's where a lot of people stop, but we're going to fail and make mistakes either ways. We may as well just do it. Like just rip off the bandaid, make it happen, man. One of my buddies says, if it's worth doing, it's worth doing badly. And most people are just so afraid to start because they want to figure it out first. Yeah. When it's like, no, no, no, no, no, no. Let's just jump in there, jack some crap up. And as long as our hearts are pure, like, I think we're going to move in a positive direction and we'll figure this thing out. Amen. Amen. Well, and you did that, right? You know, you started with ministry and, uh, and then that led you into another field. How's that work? How do you go from ministry to, I think you started, you went to roofing. Is that right? I did. Um, Bad idea. I don't recommend anybody do those extremes. Man, I, so really the, the part that I don't tell most people is I, I felt a very specific calling to, to go into the business world from church ministry. Yeah. But we left our church and I got nervous. And so I tried to go interview at another church and God shut the door. Hmm. And, and then introduced me to roofing and, and really looking back, I, I needed a pruning season. I'd gotten very arrogant. and prideful and in ministry. And so I think, you know, I believe that God has a sense of humor. Um, you can't create something in others that you don't also possess in yourself. And so, uh, I think I'm funny. Therefore my creator has to also have humor, I think. Yeah. And, uh, and so I think, I think God literally was like, watch this. And he put me in roofing. Yeah. Nobody, like what a lowly industry. It is not bragged about. No one brags about, Oh dude, let me tell you about my buddy. That's a roofer. He's awesome. Nobody says that. And so I needed, I needed a season in my life where I could no longer puff my chest out because of what my title was and the industry I did it in. And, um, Man, I got broken down to my core so I could be rebuilt, you know, full of humility and grace. And that's ultimately what happened. And that's literally why I think I was in roofing. So we got to get humble is what you're saying, right? You know, at the end of the day, yeah. And I couldn't agree with you more, right? You know, when you get humble, you take it back to the roots. And, you know, I think what you said was just, you know, do it for the right reasons, you know, do it for others, right? Give back, you know, do it for the Lord, right? You know, at the end of the day, great things are going to come. your way. So you take a step backwards to step forward, right? Yeah. Well, lots of steps backwards. And so how does that lead you into, you know, what you're doing? Because, man, what you're doing today is phenomenal. You're helping people. You're serving people. Yeah. And, you know, people need what you're offering. Right. You know, because there's a lot of I think in general, there's a lot of people that are lost out there right now. Yeah. This industry that I'm in, the mortgage side, which I know you're you're. kind of in the mortgage industry, right. You know, by the nature of what you do, um, you know, at the end of the day, there's a lot of people that just need help. And, you know, that's what you're out there doing. It's almost like you're ministering, you know, mortgage people to find, you know, success and, and, and mental stability. Right. You know, so, so how do we bridge into that? How do we go from a ministry to I'm roofing and now, uh, I'm, I'm over here coach. Yeah. It, you know, I, In roofing, I worked with a lot of realtors. And as I realized like, man, I'm six, three, three hundred pounds. Like back then I was even heavier. Like my body was not designed to be scaling roofs. Like I'm doing more damage to these roofs as I assess the damage than before I was up here. And I would just watch people look at me and go like they wouldn't say it, but I could see their head spinning going. is this dude about to get on my roof? You know, like, do I got to catch him if he comes through this thing? And it's a liability waiver real quick. I saw the writing on the wall and right kind of near the end of my roofing season was, you know, I'd been the roofing, you know, uh, social media guy and I was doing a ton of video about roofing and, and I felt that I saw this breakthrough happen and, And then realized instead of doing it myself inside a roofing, man, I'm going to go and teach realtors how to do this. And then that led to teaching lenders how to do this. And what I realized is that most social media experts, and this is still true today, they're out there trying to teach people how to go viral right there. They're feeding on their ego. Don't you want to go viral? Don't you want ten thousand followers? Don't you want? And I just watch all these people going, what is that like in my world of real estate and mortgage? Man, people are trying to do on the real estate side like you do. Twenty houses a year. Yeah, you're crushing it. Right. You do fifty, sixty loans a year. You're doing pretty great. Yeah. What in the world do you need ten thousand followers for? Yeah. And so I just realized that, man, all these people are feeding their ego. And so if I can be the opposite and go, whoa, whoa, whoa, your ego is actually what's standing in your way, keeping you from being top of mind to all the people that already love you. And so I just took a different approach to teaching people how to show up online. And, you know, you say enough of the same thing. And now all of a sudden people are like, yeah, Kyle's the expert of video. And I was like, wait, what? When did I? I didn't take a course. I don't have a degree in it. We just, we become known for what we talk about the most. And that's what it was for me. And that kind of gave me my start. And then the way my brain's wired, Devin, is I'm just always looking for like, where do I hear people are struggling? And where do I hear something isn't working? And is there a business opportunity there? Like that's the entrepreneur in me is like, man, is there a way to help people and make money doing that? And so that's been my downfall a lot. But I've been trying to kind of, you know, tune that in and dial back, uh, my desire to just keep starting new things. And, uh, I finally settled in to like my sweet spot and it's incredible. You found this zone, you know, you found this zone and I'm going to touch back on what you talked about there because. You know, you literally, you wrote a book on, you know, rethink everything you know about social media. And that's exactly what you just described because what everybody knows about social media is I got to get viral. I got to get viral. Everybody's got to know me. Everybody's got to know my name. And that is a hundred percent ego, right? And what you're talking about is, no, I need the right people to know me. And I'm going to utilize social media as a platform to help them get to know me because if they get to know me and they like me, Maybe I've got some people that want to do business. And I talk about this all the time, right? Like likes and comments is great. That's awesome. You know, getting a lot of people that are following you. That's great. That's awesome. That's not what I care about, right? Like what I care about is am I helping somebody? Is there somebody on the other end that's actually gaining something from what I'm giving out there? And if I can inspire or spark one person, man, I feel like I'm doing my part. I have a strong suspicion that you're very similarly right. Dude, isn't it, it's so wild. Like I, you know, I work with lenders way more now than I used to, than I worked with realtors. And when I'm coaching and teaching lenders, I ask them, you know, how many new referral partners being realtors would change your life? Devin, their answers are four, eight, ten, not three thousand, right? And so I get to go, whoa, whoa, whoa, whoa, whoa. So you just wanted to know how to get to ten thousand followers, but then you just said you need six to eight of the right partners for your business to be different. So which is true? You need ten thousand followers or you need the right six to eight people to be paying attention to you on a regular basis? And I love, and I think I talked about this in the book, early on in business, one of my favorite books that I read was The Go-Giver by Bob Berg and John David Mann. And in that book, they use the reference walking ambassadors. Those are men and women that love you so much. They can't wait to tell someone about you. Like they're so proud to know you that they're looking for those buzzwords. They're listening for those buzzwords so that the moment mortgage is mentioned, buying a home is mentioned. People are like, you know, Devin, Do you know my friend Devin? Like they can't wait to tell people about you. Those are walking ambassadors. And what I love about walking ambassadors is they don't have to have been your client first to be an incredible referral source. They just love you as a human being. But what I watch most lenders and realtors do is they take all these cold traffic tips and tricks and That are designed to be in front of strangers operating at one percent success rate. And they go vomit that junk all over all the people that like them already. And now those people stop liking them. Yeah. Yeah. Because a billboard. Right. One hundred percent. So it's a complete mind shift in the way we show up here. So let's talk about that, right? So what everybody thinks they need to be doing, go back to, you know, rethink everything that you know, right? Yeah. It's not what you want to do because, you know, again, it may actually be offensive, right? The people that already liked you, so what do you do? So the first do is you have to make sure you're showing up in a way that's authentic to you, right? You and I love hats. We do. Yeah. And so I had a season years ago where I was like, oh, you know, I'm supposed to be a professional now. I probably need my hair to be done. And it's like, no, no, no. If I have to be a different way other than what I'm going to be today, then I'm probably not going to do that video. I'm probably not going to make that post. And so we've got to first find home court advantage. We've got to be willing to show up in a way that That I'm already going to be so that it makes that showing up easy. Yeah. And I mean, we watch realtors and lenders all the time that like they're going to wear a suit to closing, but they are in freaking workout clothes all week. And so you've created such a discrepancy in who you are. You think about, man, I should do a video about something, but you're like, oh, but I'm in workout clothes. And so now you don't do it. So you've got to come into agreement with I'm willing to show up the way that I am. Yeah, that's number one to me. And there's only two parts to this. The second part is I'm not going to post anything that doesn't create value for somebody else. Period. So that doesn't mean I don't promote my business, but I don't promote it in a way that's spammy. I promote it through value. I promote it through telling a story. I love them. And that's how I do it. Yeah. So no glamour shots, right? No, unless I'm going to make fun of myself for having taken one, which would be great content. And if you guys aren't as old as Kyle and I, right, there used to be a place in the mall, you got your glamour shots, right? But that's, that's a hundred percent what, you know, a lot of agents and loan originators feel like they've got to be. But what you're saying, Kyle, and what's funny is if you go back and you look at some of the giants that are out there right now, let's just talk about Hermosi, right? Yeah. The dude's wearing a freaking breathe strip on his nose all the time. And a muscle shirt, right? You know, he's got the physique for it. But at the end of the day, he comes as he is. And the guy's making billions of dollars a year, right? One hundred percent. And there's plenty of people that go, that's not professional enough for me. He doesn't care. Yeah. He doesn't care. Yeah. And so we've got to figure out who we are. Amen. So we can show up that way all the time. Yeah. So the second thing you said was value, right? It gives something of value. And I mean, I couldn't agree with you more, right? Like, what is it that you're putting out there? Is it something that's actually going to help somebody? And then how do you present it? You mentioned storytelling. So talk a little bit about that. I learned from, and you probably know who Rene Rodriguez is. Rene is the first person I heard say this. But he talked about how data shows that the average adult daydreams fifty percent of their day. So when we as leaders, when we start wondering like, man, is my team efficient? Are they doing what they're capable of doing? The answer is no, they're not because they're daydreaming half of their day. Well, when does somebody not daydream? One of those solutions is when someone is telling them a story because that becomes the daydream. I love it. And so if I'm just posting data, hey, did you know that? Eighteen percent of buyers in Dallas, Fort Worth or blah, blah, blah, blah, blah. Is that you? Who cares? Nobody cares. But if I can tell a story. about this couple that I helped that were in their twenties and I met them a year ago and their credit was in the fives and through some, some different things, we were able to get them onto the winning side and into their first home. Now through that narrative, I'm allowing people to see themselves in that couple as opposed to, I just got another one. Who cares? You sold a house. Yeah. I travel and speak for a living, right? You and I were talking about it earlier. In the last ten days, I was in Nashville speaking in Dallas and Milwaukee. Next week, I'm somewhere, Virginia Beach, and then I'm in New Jersey. And so I don't post stuff that's like, check me out. I'm speaking in New Jersey. I tell the story of my travels to New Jersey. And I'll get a DM from somebody that's like, hey, could you come do something for us in Florida? We've got to tell the story as opposed to just share the destination. Yeah. And it takes a little bit of extra time, which is why most people don't do it. And then if we're being completely honest, a lot of your listeners and watchers, they haven't experienced success on social media yet. Therefore, they're slightly walking around assuming this doesn't work. And so you've got people right now, right, that are living their lives going, yeah, I tried video. I actually tried a podcast. How many episodes you do? Three. And after three episodes, you're just throwing it all out. It doesn't work. But we have people living that like they're living a lie, assuming things don't work for them. And I don't remember, I wish I could give credit to it, but somewhere I read that someone somewhere is making a million dollars with the idea you said didn't work. I've seen that. And I don't know who said it, but it's brilliant. It is brilliant. Because what it ultimately says is if you just won't quit and you'll continue to put the effort in, that idea will win. Well, you know, you started before we jumped on here and you just talked about one simple concept. One simple concept, action. Most people don't take action. And that's exactly what you're talking about right now is that if you just take action and then follow it blindly and just believe in yourself, right? The things that you can accomplish are just astronomical. And, you know, I've been following some of your posting recently, right? And, you know, what I know is that you had a long drive and it wasn't the sexy part of what you do, right? That's right. and the excitement that you had before you jumped on stage, because that's one of the most exciting parts of what you're doing, right? And then the cool hat you got from Windsor Mortgage, right? Our buddy, Chris Vincent over there, right? And what did you do? You tell the story, right? You told a story and people follow that because they want to hear the story. They want to hear about how's it end? Where's it going? What's happening, right? Can I give you a glimpse into my end of the behind the scenes right now? Let's do it. Let's do it. So I have a coaching company in the mortgage space, right? The collective coaching. Traditionally, we've focused on sales and marketing, but we just for the first time last week, we launched what we call the AI blueprint, which was a ten-day course that my business partner teaches because he's nerding out on AI like no one I've seen ever. He's literally a savant on it with AI, right? And so today, Devin, like he and I in our original partnership, I was the face of the company. Like I'm the speaker guy. Yeah. But literally today, he and I are having our Monday meeting and I'm going, bro, we need to pivot. Like this AI thing is taking off too quickly. People want it. You're the AI guy. I'll go move behind the scenes. Right. We don't have an ego in this. Absolutely. And I don't care. Yeah. I like. And so instantly I was willing to go from being the stage guy that everybody told how great he was, that everybody wanted to know. And now all of a sudden I'm ready to propel my business partner to the forefront because what he's teaching is working. And so that's how quick like. We always operate and we do that with my other business partner and my virtual assistant company. We are always going, what's working? What's not? Where do we need to pivot? And as long as the ego is removed, we're always willing to move to the forefront, move to the background, move to the forefront, move to the background. Because it's all about how much can we do for other people? And if the deliverables of that have to change, then we're going to change. And if it doesn't work, we're going to chalk it up for, it didn't work. And then we're going to move on to the next idea. And man, most people in our industry, they just hang on with that clenched fist of like, but this is what worked last year. Oh man. And we can't win. No. You know, when we're like this all the time. No egos, no ranks, live with an abundance mindset, serve the people, right? That's it. And understand that the seasons change and you've got to change with it. If you don't change with it, your business isn't going to change and you're going to be stuck right where you were a year ago. Yep. That's huge, man. That's huge. Well, I know we're wrapping close to time and I think, man, you and I can probably talk. Yeah, I know. We could probably talk all day, but we've talked a little bit before we jumped on here, man, about some stuff that's working for you guys right now or some things you think may be on the cusp of something, man. Let's talk a little bit about that. What's going on with social media right now? This isn't going to be enjoyable for anyone. It's going to hurt a little bit. Devin, I sat down with my business partner in our coaching company last week, and he and I were both like, dude, we're awesome. We're great at what we do. We have incredible content inside of our community, but why are we watching so many other coaches win more than us? And that's a sobering question, right? Because the truth may not be very digestible. And what we felt the answer was, was that as relevant as we think we are, we're not relevant enough. And we've been listening. You brought up Hormozy a few minutes ago. The dude for three years has been preaching that he posts four hundred times a month. And everybody was like, what an idiot. That's crazy. You're so annoying. Eighty one million dollars in sales later in twenty four hours. And so we decided we've got to post more. And so we've been trying and I haven't been successful every day, but we've been trying to post five times a day. And it sucks. mostly because it feels like you need to be a really big narcissist to post that much. Like you've got to really believe like, oh, everybody wants to know what I'm doing five times a day. It's so hard because I know that I'm not valuable enough to post five times a day. But all my numbers are like, I was just looking at it an hour ago. One of my data points is like just total views was up thirty six percent for the month. Engagement was up seventy four percent. Wow. Like you can't argue with the data. You can't. And all it means is that we're posting more and it doesn't mean that my posts are better. They're actually worse. Because I might throw out a post today. That's like, who's going to win Monday night football. I don't give a crap who wins football tonight. I don't even remember who's playing. Yeah. But people are going to comment on it. They will. And it's going to drive engagement. And then it might be a post about my dog or taking my daughter to piano lessons. Right. And then it's going to be boom live event coming up in three weeks. And all of a sudden that post does better because I've primed it with a And we just, you know, we have people all across our industry that are like, man, I just try to do one or two really good posts a week. Yeah. And with how fast the algorithms work and life is. Yeah. Yeah. there's a great chance that nobody saw it. Yeah. Well, that's what I was going to say, man. You know, at the end of the day, you know, the first thing I think that makes it so difficult for you to post that often is because you want to, you want to provide value. That's one of the number one things that you said is I want to make sure that if I'm putting something out there, it's providing value. Right. But then we forget there's algorithms behind these things. And even if we want our buddy, unless our buddies are, are, are, are people that love us are on our page every day. They're not going to see everything. In fact, they maybe are like, maybe, maybe see ten percent. Maybe of what we're putting out. You know, it's funny. And I know you've seen this, too. You put a post out four days ago and somebody sees it seven days later. Right. Absolutely. Got to them. Right. Yeah. And thank goodness it made it because, you know, at the end of the day, the algorithms run the way that they want to run. And what you're talking about is you got to feed the algorithm, which is stressful. So that's you're right. It sucks. It's like, man, I don't want to do this. I don't want to do this. But at the same time, I want to be visible to the people that need to find me so that I can provide a service, provide value to those that are out there. Right. And be available for the people that that want it. Right. Yeah. And Devin, let me brag about this. So the money that Facebook pays me every month has gone up because of all this. And so I'm on track to make twenty nine dollars from Facebook this month. So everybody out there that wants to know, like, what's it like being an influencer? It's incredible. And I can't wait to take my family to McDonald's to splurge on. I don't think you could pay for McDonald's on twenty nine dollars. Probably not. You're probably right. Nor should you. Nor should you. We should not go eat at McDonald's. Sorry, McDonald's. The Golden Arches have seen their better days. It's time for us to eat healthier, right? Because I'm also, I'm a three hundred pounder myself. Come on. Well, I'm not. I'm two seventy nine now. Congrats, brother. I'm working my way down. Good for you, my man. Good for you. Well, now that we shocked everybody, you got to post five times a day. But at the end of the day, guys, just do what you need to do to be visible. If you're not doing anything, just do something. I tell people all the time in twenty twenty five, your social media is your business card. And it doesn't matter if you have comments and likes, we'd love all that stuff. It feeds the ego. But the reality of the situation is, is that when you're trying to connect with somebody and they look you up and they go, Oh, I know who that is because they can see that you're hanging out with your kids and that you're not doing cool things with your family and that you're contributing back to the space that you're in. Right. That's what really matters. And the viral posts. Great. You know what? Somebody's got to have them and more power to them, you know, but that's not what this is. Right. This is slow, consistent growth to help make you visible to the people that need to know who you are so that they can know who you are. And Kyle, I know you a little bit because of what you've posted. I know even more after today. And, uh, you know, the people that have been following you, you know, this reason why they follow you, man, because you're a good guy and you're out there doing things for great reason. Thanks brother. Thank you, man. Thank you. Well, what did we not cover today that we should have? Oh, you know, I'll, I'll end it like this. I heard a guy say someone, one, like people love to ask questions, right? And most people, they really only want the answer to the question to validate what they're currently doing. They don't actually want to do something different. And so this guy was being asked, you know, how many times a week should I post? How often should I do? And his response was more than zero. Because most people asking that are currently doing nothing. And so that's. that's kind of, that's one of my favorite things to think about is when I'm, when I'm struggling with like, what should I do today? More than zero, man. I can't get a minute walk in, go get a minute walk in. Yeah, man. I don't have an hour to, to, to do outbound Legion, do minutes of outbound Legion, right? Like do more than zero. That's it. And watch everything in your life get better. Well, I'm going to piggyback off that because, you know, I challenge if you guys are out there and you're listening or you're listening to this at a later date, you know, do something because what you're doing today is your future growth, right? And I think so many people, they want to go out and plant the seed and wake up the next day and walk out in front of the yard and go, man, where's my money crop, right? And it does not work that way. I'm a good old boy from Kansas, and I can tell you right now, right, you know, when we're out there planting our wheat fields, we're not waking up the next day thinking we should have a harvest, right? It takes months and it takes literally every day getting up at the crack of dawn, doing what you don't want to do to create the success. Right. And you know, that's, that's one thing I always like to say is that, you know, ultimately you got to choose the hard, which hard do you want to choose? Right. Do you want to wake up and do the hard thing that's going to make you successful? Or do you want to wake up and do the hard thing that's going to make you miserable? You got a choice, right? So get up and make the right choice. So good. I love it. Good stuff, man. Well, hey, guys, we appreciate you tuning in. And I've been writing this down here, but if you want to find Kyle, you can check him out over on LinkedIn at Coach Kyle Draper. And I think it's all the ads, right? I think they're all Coach Kyle Draper. Yeah. And I think you got more people here than I do today. So you probably already know where he is, but, uh, if you couldn't find him, it's at coach crowd, Kyle Draper and a man brother. Thank you so much. And is there a new book? Is it out? Is it coming out? What's going on, man? Yeah. Well, we've, our newest book was this, uh, this blue one over here, which is a rethink everything you know about video for business and sales. And, uh, we've got, we've got a new book coming out next week for the insurance space. Hmm. Then we've got a book coming out the following month for networking. And then I'll tell this, I haven't told anybody this. I just inked a deal today to have an influencer from the craft beer space, right? Rethink everything you know about craft beer. And I don't even like beer, but I'm super pumped for it because that's a fun community. It is. And so, dude, we're, We're going to be writing about anything and everything. I love the Rethink series, guys. If you have not checked it out, you got to go out there and just start with one. It doesn't matter. They're all great, right? And they're easy, short reads, great information. And the best part is, Colin, you've written some of them, but you haven't written all of them. You actually, you let others jump in and actually share their expertise in the industry. I'm not, my friends know, I'm not hardly smart enough to have written one whole book by myself. And so we're not trying to convince anybody that this is my series. Yeah. I just love being the hand that, that raises up everybody else. Well, you're taking action, man, and you're out there helping lead other people to success, and we need more Kyle Draper, man. Thank you so much, my brother, for coming out here today, and thank you guys for tuning in as always. Man, you know what? Maybe a part two, comment, DM, go over and like his page, comment on his page, and man, we will see you on the next one, but it's going to be hard to top. Thank you so much, brother. Glad to have you here today. And thank you, audience. We will catch you soon. You've been watching Lawn Officer Success Live, where real strategies meet real success. Don't forget to subscribe now and share it with your teammates and keep leveling up because your next breakthrough starts here. If this fired you up, don't just watch success. Go out there and build it.

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