How to grow a heat pump business? | Heat Pump Business Lead Generation

James Dooley and Kasra Dash explain how heat pump businesses can scale by using exclusive lead generation, SEO and trust building content. James Dooley highlights that generating your own enquiries increases business value because it raises the asset multiplier. Kasra Dash shows that targeted blog content and tax relief education drives demand because it captures early intent. Both speakers stress diversification to protect enquiry flow because reliance on a single source creates risk.

Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

James Dooley: so if I have a heat pump installation business and I want to grow my business and get a consistent flow of inquiries what do you recommend
Kasra Dash: so withs to the heat pumps Market it's a it's a massively growing and trending Marketplace so you've got different types you've got like air sauce heat pumps and ground sauce heat pumps and I'm sure there's many others other different types over at fat rank we generate quite a lot of different inquiries so if anyone is looking for a lead generation company for heat pumps head off over to Fat rank.com fill in the details on the contact page and see whether you qualify for getting a consistent flow of inquiries for heat pumps on a day-to-day basis you only pay and converted jobs so you have nothing to pay for any of the leads any of the SEO or any of the PPC that is Step number one for any heat pump business owner of what I would recommend them to do CU it's zero risk but big cavat I would not throw all your eggs into fat rank basket and saying that's it I'm just going to go all in on fat rank generating me 20 leads a day right because the volume might not be there to do 20 a day so for that reason you might want to speak to one or two other lead generation companies like bark or check a trade or build a builder Yellow Pages advertising but please be Savvy as a business owner Be Frugal and make certain that you're getting a return on inv investment don't go buying leads if they're being resold to six other companies and they're not converting for you the good thing is about fat rank.com and they're exclusive for realtime leads but as you want to grow try to diversify as much as you can the next major play is the biggest play for me for growing a heat pump business is search engine optimization can you explain a little bit to anyone watching this who if they are a heat pump business owner not just the benefits of SEO to that can generate more leads and help on trust but can you explain why they shouldn't be looking on this point about a quick return on investment and how by doing SEO it can actually get them a bigger multiplier if ever look to sell the business
James Dooley: yeah so when when you are like not ring on a lead generation company when you actually are generating your own inquiry um via your website or potentially your Google business profile the multiplier of your overall business goes up so if you ever look to sell that business which we know a few people in in that eor renewable space that are looking to build up their business and sell let say five six years time um it it's it's by all means like the one of the best growth strategies for your business because when somebody looks to actually buy your business obviously there's an asset value of your business and your staff and your van and in your tools and your computers and your office there's also a website value and if your website isn't doing anything it's not generating any leads um it's just a homepage with a pretty picture of yourself on on on the actual homepage there's not much value however if that business or if sorry if that website is actually generating you let's say 30 or 40 inquiries every single month There's an actual asset value to that to that business or to that website um so the multiplier definitely goes up um and then they the the investor or potentially the new business owner that's looking to buy your business can see ah okay they're not just relying on fat rank or they're just not relying on bark or Checker Trader or what what wherever you're actually getting your leads from because again with um certain lead generation companies um they can just switch you off um we obviously don't do that but just be aware when you are looking to sign up and vet potentially four or five different lead generation companies they can just switch you off and that's your consistent flow of inquiries gone overnight yeah I think it's very important as well that I mean fat rank could switch you off like even being 100% honest we could do if if you're not good enough at converting the leads that we're sending through and you don't respond in a quick way and provide a good service for the leads that we're generating we're not going to indefinitely keep supplying you as a company for heat pump leads yeah right so when you start looking at it in that way that's is why I talk about the diversification making certain that you're getting leads from different parts so the two major plays to grow heat pump business that we spoke about up to now is teaming up with a few lead generation companies and SEO so a couple of things that I probably wouldn't do spend too much time on is traditional marketing so billboard advertising TV advertising radio advertising magazines I think that's so 2000 and I think that nowadays like with with regards to the right filter is in place with regards to social media ads social media ads can do much better with the filtering than what actual traditional marketing can yeah right but if I was to do the two other major plays would be PPC or social media ads organic social media if I'm going to go down that route heat pumps have got certain tax relief incentives so in the renewable energy and decarbonization like industry within especially within the UK I think it's the same in the US as well in the UK they will give you tax relief right for decarbonization and renewable energy so if you can start to write blog posts from an SEO standpoint that's ranking for it within Google and gray but then also you might want to be sharing those informative blog posts on social media you might also want to run some ads through to that blog post you might want to create a video explaining the next steps that they can do to get tax relief if they're looking to get let's say 50% off their bill that the government are going to kind of contribute towards you could even if it's a really longtail start to do PPC I'm not a massive fan of PPC I find it quite expensive what's your thoughts then on that
Kasra Dash: yeah so I I think the SEO play that that I would be doing is obviously listing as many services as I can so for example ground Source heat pumps air source heat pumps heat pumps for commercial heat pumps for swimming pools heat pumps from new builds so those are those are your services right but then I would also on my blog section be looking to do um certain tax reliefs um if there's certain government grants for example I I would be trying to be the first person to to write about that because again like for example on the services side the service based keywords they might take you let's say 12 months to rank but but if you're the first on the blog section you might actually be able to sneak in and and rank it rank very quickly and um rank pretty high as well then um with that I would also do do push that as on on social media so I would be running traffic from Facebook ads through to those certain blog um articles educating people and saying like hey did you know that you can get let's say 60% off or 5K or 10 grand or whatever for you your um air source heat pump and again that's another way of just funneling more people into your contact form to for your sales team to essentially just start ringing out yeah for sure so if you are a business owner of a heat pump business whether that's ground sauce heat pumps or air source heat pumps or whatever heat pumps it is that you're doing we hope you like the tips of what we're saying of how to grow a heat pump business make certain you do like diversification I would make certain that you're doing the SEO and the lead generation play more than the others but still try to get those tax incentive articles and be sharing those on social media so we hope you like it head off over to Fat rank.com fill in the form and see whether you qualify to get a consistent flow of inquiries for heat pumps