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Welcome to the B2B Digital Marketing Hub, your one-stop destination for mastering the art and science of B2B digital marketing. Our podcast is hosted by Aia Laser- a seasoned tech advisor with a strong track record and an innovative, strategic approach, designed specifically for B2B professionals seeking to elevate their marketing skills and outpace the ever-changing market demands.
In each episode, we delve into key concepts of B2B marketing, from SEO and Account Based Marketing to Content Marketing and Social Media strategies. We provide you with hands-on exercises, practical tools, and proven methodologies that will help you elevate your customer experience, leverage precise B2B targeting, and achieve your marketing goals.
Whether you're a seasoned professional or a newcomer to the B2B digital marketing world, our podcast is designed to take your knowledge to the next level. So, tune in, subscribe, and join us on this journey to become a B2B digital marketing master; visit our website at https://www.b2bdigitalmarketinghub.com/.
Our podcast is not just about learning; it's about applying what you've learned. We offer custom workshops that are carefully crafted to help you become a master in your desired field of B2B digital marketing. Whether you're interested in enhancing your SEO skills, developing engaging B2B content, or executing innovative audience-centric digital marketing campaigns, we've got you covered.
We believe in interactive, hands-on learning. Our episodes provide access to world-class marketing training from some of the top experts in the industry. We guide you in building a professional digital strategy, defining measurable goals and tangible KPIs, and recognizing common pitfalls to avoid.
For more information, visit our website at https://www.b2bdigitalmarketinghub.com/ or contact us on LinkedIn https://www.linkedin.com/company/b2b-digital-marketing-hub/
Hello and welcome to all our listeners tuning in from around the world. You're listening to the B2B Digital Marketing Hub. You're all in one hub for everything you need to know about B2B marketing in the digital age. In this podcast, we bring you a powerful blend of proven marketing methodologies, hands on exercises, and practical tools that equip you and your company to thrive amidst the ever changing demands of the B2B market.
SEO Audits
Search engine optimization or SEO is the practice of designing or changing the developing characteristics of the website to ensure a better rank in the search engines. There are multiple facets to look upon if one expects that his or her web resource will be performing at the top. While the SEO strategies can be of multiple types, the main target will still be to increase the company’s revenue input, either from the design and implementation of the digital marketing tactics; or to produce new approaches that are appropriate for the target audience and is instrumental in the generation of new leads.
What is an SEO Audit?
An audit is basically the checking and rechecking of some arranged and functioning protocol to ensure that the underlying units can be improved, repaired, and in some cases, strengthened. Like a financial audit, where the expenditures are tallied with the utilization procedures; an SEO audit checks multiple aspects of a website to make it more functional in terms of a digital marketing tool. Although, an SEO auditor checks on various aspects of a web resource, the main question that is needed to be answered is the ways to improve rankings. All the things that are associated with an audit for an SEO job will have to be related to this single fact.
Why is this so important?
The answer is very simple; to get a better rank. Though it has been reported that 51% of traffic for a website comes as an organic search result, in reality, the general public doesn’t look beyond the first few results of a search given in the search engine. Be it a widely known one or a new search engine, the fact remains true. So, how to ensure that a website is ranked among the top results so that there is more traffic, and the revenue keeps on increasing? Doing a thorough check of the existing website, or in other words, an SEO audit. The services that a proficient SEO company will be adept in providing are;
Technical improvement required by the relevant search engine that makes the website a “high-priority” result in that search engine.
Ensuring the meeting of conditions by the search engine to guarantee the inclusion of the website as an “organic result” for the search performed by a probable client.
Handling the SEO audit services of websites of any size or type, ranging from content-driven web resources to multinational financial or e-commerce websites.
Providing an all-encompassing search audit report. It enables the user to see the vast image and appreciate the required indicators absent from your site and suggesting the authentic and essential steps in order to repair and improve the search positioning.
Setting the indispensable foundations for the website to rank greater for the keywords searched for.
A proficient company’s search report
Like the actual auditor’s report that compiles and contains the data, suggestions, and reports of the financial dealings; the report of an SEO audit contains the general faults, areas to improve, and the suggestions of applying the required apps for the better ranking of the website.
If the client themselves can do the necessary operation, there is nothing like it, however, for the general public, the key to a greater web presence lies in the choice of an expert company dealing with the SEO auditing. The client can expect the following basic information in the SEO audit report of a company website:
Information about technical defects including error 404, damaged links, detecting non-indexed pages on search engines, and unsuitable sitemap composition.
Correct background of 301 redirects and recognized tags.
Updated code for achieving heightened performance, also known as code optimization.
Reports to improve site navigation structure- optimized for search engines.
Suggestions and usage of the proper setting of syntax for unalike language pages.
Commendations for implanting rich snippets in correlated webpages.
Insights to improve Page speed
Recommendations to create Mobile-compatible content and application.
Signing off
Despite the obvious topic of improvement for the site ranking and traffic, the SEO auditor has to work on multiple analyses, like technical, on-page, off-page, and competitive analyses to name a few. To ensure that the results and recommendations are at par with the requirement of the company, choosing the most proficient SEO audit service provider will be the best move.
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