Our conversation this week is with Tom Lix — founder & CEO of Cleveland Whiskey — on pushing the boundaries of convention while building on tradition to artfully blend science with craft to create unique award-winning Whiskey.
Tom is a serial entrepreneur — prior to founding Cleveland Whiskey, he founded Public Interactive which he sold to National Public Radio, he served as President/COO of Yankelovich Partners, and as you'll hear later, Tom has always been a tinkerer through and through.
Lix spent some formative years in the US Navy where in addition to some early bootleg distilling; he was cross trained in nuclear physics and thermodynamics along with seawater/freshwater distillation. A college dropout who hitchhiked across the country, fought forest fires in Alaska at the age of 17, and founded the first University-sponsored Motorcycle Club in America. He later earned his Doctorate in Business from Boston University.
Tune in for a spirited conversation!