Lay of The Land

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Summary

Tom Lix — founder & CEO of Cleveland Whiskey — on pushing the boundaries of convention while building on tradition to artfully blend science with craft to create unique award-winning Whiskey.

Show Notes

Our conversation this week is with Tom Lix — founder & CEO of Cleveland Whiskey — on pushing the boundaries of convention while building on tradition to artfully blend science with craft to create unique award-winning Whiskey.

Tom is a serial entrepreneur — prior to founding Cleveland Whiskey, he founded Public Interactive which he sold to National Public Radio, he served as President/COO of Yankelovich Partners, and as you'll hear later, Tom has always been a tinkerer through and through.

Lix spent some formative years in the US Navy where in addition to some early bootleg distilling; he was cross trained in nuclear physics and thermodynamics along with seawater/freshwater distillation. A college dropout who hitchhiked across the country, fought forest fires in Alaska at the age of 17, and founded the first University-sponsored Motorcycle Club in America. He later earned his Doctorate in Business from Boston University.

 Tune in for a spirited conversation!

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Connect with Tom: https://www.linkedin.com/in/tomlix
Learn more about Cleveland Whiskey: https://clevelandwhiskey.com/

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Learn more about Jeffrey @ https://jeffreys.page
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What is Lay of The Land?

Telling the stories of entrepreneurship in Cleveland. Every Thursday, Jeffrey Stern helps map the Cleveland business ecosystem by talking to founders, investors, and community builders to learn what makes Cleveland special.