James Dooley Podcast

James Dooley sits down with Julian Goldie to discuss how FatRank’s pay-on-performance lead generation model has supported the growth of Julian’s SEO training business. Julian explains that traditional SEO agencies drained budget without producing measurable results, while FatRank’s guaranteed return-on-investment approach removed risk by only charging once enquiries converted into revenue. He shares how receiving consistent daily enquiries transformed his cash flow and allowed him to focus on scaling rather than chasing leads. The conversation highlights reliability, predictability and trust, positioning performance-based lead generation as a practical growth partner for service businesses that want results before fees.

Creators and Guests

Host
James Dooley
James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

James Dooley: Yeah so basically what you do is you generate leads for my SEO training business. We only pay you when you generate leads for our SEO training business. I think one of the hardest parts of business is…

James Dooley: Hi so today I'm joined with Julian Goldie. Julian, for anyone that doesn't know who you are can you give a brief introduction to who you are and what you do?

Julian Goldie: Sure. I have an SEO training business online and I sell info products around SEO.

James Dooley: Great stuff. So can you introduce a few people to what we do for you with regards to lead generation for your online SEO training course?

Julian Goldie: Yeah so basically what you do is you help generate leads for my SEO training business. The thing I like the most is the fact that we don't have to pay you for those leads until they generate. It's pay on performance.

James Dooley: So for anyone watching this, some people come along and think that what we do sounds too good to be true. We only charge on conversion and we guarantee a return on investment. What can you tell people about the relationship we have? Is it really a guaranteed return on investment?

Julian Goldie: Absolutely. We only pay you when you generate leads for our SEO training business. There's no BS. We have a great working relationship. We chat almost every single day. It's a great setup.

James Dooley: And obviously we’ve now been generating you a consistent flow of inquiries every single day. Not all inquiries convert, which is fine. What difference has that made for your group and your online training? What difference has it made for your company?

Julian Goldie: It's massive for us. I think one of the hardest parts of business is getting leads and getting sales. Once you’ve got a continuous flow and someone you can rely on, you can focus on the other parts of the business. It gives you more freedom and more time to focus on what you actually enjoy.

James Dooley: And what makes us different to other lead generation companies? Some companies might generate more volume but you have to pay for every single lead. What’s the difference you’ve seen?

Julian Goldie: In my experience when we've hired other agencies, we’ve sometimes spent 10 or 20K and got absolutely nothing back. It’s happened to me before. Total nightmare. It wastes your money and it wastes your time. One of the things I love about your service is that it’s guaranteed. It’s risk free.

James Dooley: For anyone watching this, if you can summarise within 20 or 30 seconds what you’d say to someone who is being considered or is applying now. They might think it sounds too good to be true. What would you tell them?

Julian Goldie: It’s one of the best things I’ve ever done. It’s helped me grow my business. It’s given me a lot more freedom and a lot more time. I don’t know if we could run the business without it.

James Dooley: I appreciate it. Appreciate you jumping on, Julian. Thanks very much for the testimonial.

Julian Goldie: Thank you.