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“Because your company is only as STRONG as you are.”
Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials.
Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you:
1) Close even more roofing sales.
2) Adapt to new roofing industry trends and changes.
3) Take control of your roofing marketing and lead generation.
4) Improve D2D roofing sales.
5) Build the roofing company of tomorrow.
Hosted by Adam Bensman
- Started in D2D roofing sales in 2011
- Former Roofing Company COO (multi-state)
- Creator of the Roof Strategist Sales System (used nationwide for retail + storm)
- Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance)
- Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big
Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.
You, my friend, are going door
knocking for the very first time.
So in this video I'm gonna teach you 10
tips to make your first time going door
knocking that much easier so you can
hopefully get your first appointment or
even make your very first sale on day one.
That's a big claim to make.
But listen, if you're tuning into
this channel that tells me that you're
someone who's dedicated to success,
you're studying up, you're here, which
I love, and quite frankly, many of us
who got into this business way long ago.
We didn't have resources like this.
So the fact that you're here
studying, learning how to pitch,
learning what to say, and getting
those clear expectations is huge.
So this video in these 10 tips are
gonna help you be even more successful.
My one ask, share this with someone on
your team who could use a little help
even if they've been out for their
first time, maybe they're still new
at this, these 10 tips still apply.
Right before we jump in quick,
welcome or welcome back.
Adam Bessman here, the roof
strategist and everything that
I do here on my YouTube channel.
And my podcast and my program is
designed to help you and your team
smash your income goal and give
every customer an amazing experience.
So without further ado, let's
jump right into today's video.
But one quick thing, if you
haven't yet done it and you're,
you're getting started, jump
into my free training center.
There's a link in the description, or
you can text the word free to 3 0 3.
2 2 2 71 33.
Just text the word free to 3 0 3 2 2 2
71 33 and jump into the playlist in there
called canvassing and ace your pitch.
You're gonna crush it.
Now, let's get started.
Number one tip for your
first day of door knocking.
We're gonna start easy and
then we're gonna go deeper.
Drive there.
I know it sounds nuts, but the hardest
part sometimes is actually getting
started getting into your vehicle
and knowing where you're gonna go.
So tip number one, drive
there and get your butt there.
Tip number two, the hardest door to open.
It's not this one, it's not knocking this.
The hardest door to open is
your own vehicle, getting out
of your car or your truck.
So tip number two is when you're
there, don't sit in there waiting.
I want you to think of this analogy.
Have you ever gone cliff jumping?
Yeah, you're sitting on the edge of
that cliff and you're looking down,
your heart's going, it's pitter
pattern, and then it gets worse,
and then you anticipate, you're
like, okay, I'll just wait a minute.
And then it gets worse,
and then it gets worse.
And then you're like, oh my gosh.
So instead, you just get
there and you gotta leap.
And that first door easiest, the hardest
one to get out of is your truck door.
Tip number three.
One of the things I learned from
interviewing a gentleman named Carl on
my YouTube channel is he said he'd go up
when he knew no one was home and he would
knock that door first, and I loved it.
So, Carl, thank you.
Uh, if you wanna see that, uh,
interview, you can check it out.
They'll put a link up here to that video.
Now, Carl, the reason that he shared
with me that he knocked the door
where no one was home, is it allowed
him to get that one out of the way.
So that fear and that tension was gone
the hardest door to knocks your first one.
So just give yourself an easy pass.
It's like training wheels almost, right?
It's okay to need 'em and you'll use
'em until you don't need 'em anymore.
Alright, tip number four.
This would probably be best
place to actually in the very
beginning, but I don't wanna par.
Start it.
There is you want practice, what to say.
You'll notice here, eye
slap, door slap is my slap.
Canvassing for me.
Say hi.
Break the ice.
Let 'em know why you're there and make
it really familiar to their neighborhood.
Ask an open-ended question in
pee Present to their answer.
You can learn all about that
in my free training center, uh,
or here browsing on YouTube.
Now, the reason that we wanna practice
this is when you're new in roofing
sales going door to door, the most
intimidating thing is as we're approaching
this door for the very first time
in our head, what are we gonna say?
And we, we start to jumble
our words and jumble our mind.
That anxiety flutters
up and it freaks us out.
So we just take a deep breath and we
just practice what we're gonna say.
Say hi, break the ice.
Hey, my name's your so-and-so.
Name, break the Ice.
Adorable pink puppy.
There's not a pink puppy.
That's the Pink Panther, right?
Adorable Labrador to love the car.
Truck in the driveway, whatever it is.
Okay, let 'em know why you're there.
The reason I'm stopping by, I'm
talking to some folks here on
Lexington Lane, ask an opener question.
Hey, where are you at in the process?
All right.
Quite simple when you just practice
and you get those rehearsals in.
So there you go.
Tip number four is knowing what to
say as you approach the door and
your confidence is gonna skyrocket.
All right, tip number five.
Expect that it will be hard if
people that you've shadowed before
have great success at the beginning
and they look like a natural.
Let me just tell you, they
didn't start that way.
Most likely, most likely, they
started just like you did.
They were nervous.
They expected, they, they, they didn't
think it would be as hard as it is.
There's something really
frightening about walking up to a
stranger's home and interrupting
them in the middle of their day.
You have no idea if
they're gonna come at you.
You don't know if they're
gonna scream at you.
It, it, it, it's a, it's a whole
landscape that plays mind games with you.
So just expect that it will be hard.
And no, just like a hard workout.
If you're ever going for that big
run or going to the gym and you're
tired, you didn't sleep enough and
you're in there and you know it's
gonna be hard, what do you do?
You do it anyway.
You go through and you
get the workout done.
And it's the same thing
here in roofing sales.
All right, tip number
six, have a daily goal.
I had a young gentleman come up to me one
day after training and goes, Adam, how
many doors should I be knocking in a day?
And I just paused.
And I said, well, how
many are you knocking?
And he says to me, Five, and I was
like, it would take you longer to drive
to that neighborhood and drive home
than it would knock those five doors.
So have that daily goal.
Hit 60 doors, hit a hundred doors,
have that daily goal and stick with
it when you expect it to be hard.
Just like in your workout, when
you go to the gym, you've got the
routine you're gonna hit, you know
the mileage you're gonna run, you're
jumping on your bike, whatever it
is, you know that it's not gonna be
easy, but you're gonna get through it.
So have that daily goal.
All right, tip number seven, we're
getting into the mindset piece.
You will get people that are gonna
shout at you, they're gonna scream
at you, they're gonna call you names.
And all of a sudden, if you're not,
if you don't have an armored mind, you
begin to tell yourself those things.
You're gonna say, I am a scumbag.
I am ale ball.
If they did want my
services, they would call me.
Why am I showing up at their door?
And you have to remember in your heart of
heart, When you are aligned with the right
company that you are offering a valuable
service, you are there to help people.
You are there to solve one of the
most expensive problems that most
people will face, which is replacing
their roof, the single most expensive
maintenance item on their home.
Not everyone is our customer.
It's sales, it's life, it's business.
Not everyone's gonna like you.
I hate to break it to you.
In fact, that was the hardest part for me.
Getting up, up on YouTube and
being vulnerable and out there.
Not everyone likes me.
People don't like my style.
There's critique on what I say.
But I know that they're not
my customer, and that's okay.
There's plenty of other
folks that will serve them.
They're a good fit for those folks,
but they're not a good fit for me.
And the same applies to you, my friend.
You are offering a valuable service
to people who absolutely need it.
If you get kicked off someone's
doorstep or something, don't sweat it.
Just remember, you can't.
You gotta block your ears of what
they're telling you and stay focused
on the fact that you're solving a
problem and bring a valuable service.
Tip number eight, expect
to have some fear.
But remember that that fear, it's
between your ears is in your head.
I had a gentleman email me one
day, he was a combat veteran.
He served in Iraq and he was at, uh,
stationed in one of the most dangerous
places with regular firefights
and saw some horrific things.
And he says, Adam, I was in battle,
in combat and I never want skip a
beat, but coming out here to put
my hands on a stranger's door,
that scares the daylights outta me.
But the interesting thing is,
in combat, there were real fear.
There's bullets and IEDs and
RPGs, but in door-to-door
roofing sales, it's just words.
But internal fear is
the realist of them all.
The scariest of them all,
because it's in our head.
And I know that's a, an extreme
example, but it's a show that your
normal experience in that fear, so
it's, you can rewrite your mind with
this acronym of fear, f e a r, feeling
excited and ready, feeling excited
and ready when you feel that fear.
Nope, I'm feeling excited and ready.
I'm feeling excited and ready.
I'm feeling excited and ready.
Make that your mantra
because it's all up here.
All right.
Which brings us to tip number nine.
Have fun with it and be energetic.
All right.
When you are out on the doors,
it, it's easy to get beat down.
It's easy to get lethargic.
It's easy to feel crummy.
Have fun with it.
All right.
Humor goes a long way.
I, I've done other videos and I probably
will do even more on humor, but there's
nothing to, to even knock on the door
and say, Hey, I'm in the neighborhood
collecting high fives for smiles.
Because I'll tell you, if someone
gives you a high five, they're
gonna smile, be you, enjoy it.
And even if it's tough, be that
person that just rises up to
the occasion and maintains that
level of enthusiasm and energy.
Because again, you are of value and you're
being of service to many, many people.
And this now brings me to tip number 10.
Make a wildly awesome first impression.
I've done videos on this
before on the channel, and
I'll put a link to one up here.
And the reason that I, I suggest watching
this is that first impression when
you, when that person pulls that door
open and looks at you, the first thing
that's going through their mind is,
are they safe or are they dangerous?
Are they a threat or are they a friend?
So we need to send the
international friend signals
right away to disarm people.
It's, it's more important, in my
opinion, than anything that we could
say scripted wise or using a formula
pitching framework, whatever it is.
The reason is that micro second
that that person is looking at you
is how they're drawing conclusions
about who you are as a person.
And we want that first impression
to be wildly disarming and friendly.
So we use all those signals of the
open palm way, the international,
like, you know, when you see a friend.
The eyebrow flash, the
chin rays squaring up.
Hey, smile.
Bringing that energy and
enthusiasm is gonna help make the
whole process that much easier.
So there you have it, 10 tips to
make your very first time door
knocking that much more effective.
So hopefully you can even get
your very first appointment or
your first sale on the spot.
Now, being a rich community,
I'd love to hear from you.
Drop a comment in the comment
section below with your tip, cuz
I know that I've missed some.
I chose my top 10, but I know
that others are gonna have even
more information and great advice.
So if you have some tips for the
newbies out there, drop them below.
And if you are a newbie and you're living
in it right now and you've got some tips
that have helped you drop in the comment
section below, that's what makes this
community here So rich now, thank you
so much for joining me in today's video.
Just cuz our time here
is about to wrap up.
Doesn't mean your in my time has to.
So if you haven't yet done it, hop
into my free training center and
binge through the canvassing, the
pitching, the objection library,
personal development, goal setting.
All those videos are really gonna help you
be even more effective in roofing sales.
Or if you want to hang with me here
on YouTube, YouTube thinks you're
really gonna love this video and
I will see you on the next one.