Live More, Earn More

Ever wondered how to actually build financial freedom - not just dream about it?

In this episode, Lucy shares the money-making secrets that helped her create multiple streams of income through courses, memberships, property, and investing. From her early Airbnb days to writing her bestselling book Make Money While You Sleep, Lucy explains how she built security, flexibility, and abundance as a single mum and entrepreneur.

You’ll learn how to:
 💸 Turn your knowledge into digital income
 🏡 Create property-based passive income (even with a small start)
 📚 Build courses and memberships that sell on repeat
 💰 Save and invest smarter for long-term freedom
 🌙 Make peace with money and create a safety net for your family

If financial freedom feels out of reach, this episode will show you exactly how to build it — one smart move at a time.

⏱️ Chapters
00:00 – My story: from TV journalist to entrepreneur
 01:00 – The first property that started my passive income journey
 02:00 – Airbnb and the early days of financial freedom
 03:00 – Turning creative skills into a business
 04:00 – From burnout to online courses and memberships
 05:00 – Lessons learned from Facebook’s beta membership program
 06:00 – Building income streams that fit family life
 07:00 – Creating stability and safety nets through saving and investing
 08:00 – The mindset shift: saving and simplicity as freedom
 09:00 – Smart money choices and long-term peace of mind
 10:00 – Final reflections on financial freedom and legacy

What is Live More, Earn More?

Welcome to Live More, Earn More - the podcast for freedom-seekers, soul-led entrepreneurs, and ambitious creatives who are done with the hustle and ready for alignment.

Hosted by Lucy Griffiths, bestselling author of Make Money While You Sleep, this show is your go-to space for building a business that lights you up and supports your life (not the other way around).

Each week, you'll hear inspiring stories, practical strategies to grow passive income, magnetic marketing tips, and conversations that blend business brilliance with mindset magic, feminine energy, and a whole lot of woo. If you're a solopreneur or dreaming up your next big thing - this is your permission slip to do it on your terms.

✨ Abundance. Alignment. Action.
It’s time to live more and earn more - with ease.

My money story, how I make money from
passive income through courses, digital

products, property, and investing.

Hi, I'm Lucy Griffiths and you might
know me as the author of Make Money While

You Sleep, and I'm a great believer in.

Creating worth from your
knowledge, from your expertise?

I was somebody who, um, in my
twenties, I didn't care about

money, and I know people might say
that, but the, but I really didn't.

I was really happy to go and work in
refugee camps or just be in places where

the value of money was different and.

That was my life.

And so I didn't really take
investing property seriously.

I'd been lucky when I was, um,
about 22, I bought my first house.

I rented it out and I moved overseas.

And so it was only when I got into
my forties, I suddenly thought, hang

on a minute, I better up my game.

And so I started out by investing
in property and also doing Airbnbs,

and so that was really my first
entrepreneurial adventures, and it

helped me to create passive income
and to enable me to kind of have.

A, a sort of safety net that, that
cushion of income and I could do

that and answer Airbnb queries while
feeding my son or being with him.

And even when, you know, I was
heavily pregnant, I was doing

up properties ready to rent out.

Um.

I was, you know, and, and my son,
when he was really young, he was

part of the kind of marketing for my
Airbnb, and this was early days, this

is 2014, so early days of Airbnb.

So there weren't masses of
properties in London at the time.

And so.

We, you know, we, we
had all of this set up.

We had pictures of him on it as well,
and so it meant that people would come

and give gifts and, you know, it was,
it was a really lovely way to create

income and have that passive income.

It wasn't the house that we
lived in, but we rented it out.

So that was kind of my first way
that I created passive income.

And if you are thinking of creating
passive income, if you have a spare

room, um, it is a really good way
to get that additional income.

Now, if you had a spare room in your
house or you went away at weekends.

That income could pay your bills,
and then it would mean that you

have a bit of a cushion to help
you with your, your business,

which may be your passion project.

Well, that is something that you
maybe you do, and it pays the bills.

And certainly for me, that
was how I felt about it.

I was, I really enjoyed
doing up the properties.

I loved it.

I loved that creativity of doing
up the properties afterwards.

I didn't find the admin that exciting.

And so that's why I was really keen
to get involved in my next business.

And so that was, um, helping people.

I had a, um, sort of
small production company.

I was a former TV journalist and so
we do video, so I, I managed to work

with some amazing clients and doing
video, whether it was like going to

Manchester United filming or, um, you
know, really big a-list player clients.

Um.

But it meant that I was away for hours
at a time because I'd be gone early

in the morning, back late at night.

And that was the reason that I
stopped TV journalism because I

wanted to be there for my son.

So I found that didn't really work
as a, as a business model for me in

the way that I was juggling my life.

Um.

I was still married at the time, but
it was very much, I was the primary

caregiver and there wasn't really
a support network around me to, to

help with that, so I had to do it.

And so that's where courses came in.

And so courses for me enabled
me to fit around my life with

my son and, and also then.

Create passive income.

And so it grew from
courses to memberships.

And I've got loads of videos
on, um, my membership.

My first membership was, um,
actually doing a beta test in

like 2018 with, with Facebook.

And we were beta testing, paid
subscriptions on Facebook.

And there were 25 of us doing this.

And, um, it was.

Yeah, it was an adventure.

'cause at the time, Facebook didn't accept
payments and there were so many things

that are so different about Facebook now.

And I remember the sort of tech guys
going, oh yeah, it's, it was Tuesday.

And they said, oh, you're
gonna launch on Thursday.

And it was like, uh, hang on.

And um, you know, they definitely
operated in a sort of different way of

working, but I learned a lot and, and
the biggest lesson that I learned was.

With a company like Facebook where you
think, oh, they're like super impressive

and they have everything, right?

No.

What they do is they do, they take action
and they learn and they tweak from it.

And so if there's anything I can say
to you, it's get that feedback, then

take action rather than procrastinating
and then go, right, what can we amend?

What can we do differently?

And so that, I think as a, as a
real learning for me was definitely

how I've operated, whether it was
with memberships or with courses.

And so creating courses, um,
has given me that safety net.

It's given me that kind of, that freedom.

To, um, to make sure that I have a safety
net, um, to be there for my son, had spend

time with him, have the hours to do the
school pickups, to do summer holidays

without feeling like I need to work.

But at the same time, um, I still
feel like I've got a mission

and a passion and a purpose.

And, you know, I, it, it can be tricky
to, to balance the two to feel like you're

still something your brain is wearing.

You have a career.

And so that's what I really love about
creating courses because you get to

use your brain, your knowledge, your
expertise, and package that up and

share that with people so that you are
not just trading time for money and

sharing this, this same expertise with.

With maybe, um, a couple of
people that you, you have

time to see on a daily basis.

Maybe you get to see more on a daily
basis, but that can lead to burnout.

If you are seeing, you know, five people
for an hour each, that's five hours a day.

That maybe is manageable, but when
you are doing it week after week after

week, that can be exhausting and you
know, so it's really thinking, how can

you turn what you know, your expertise,
what is it that is your secret source?

So that was another way that I create
passive income, um, that my membership,

I have a, it is called the make
money while you Sleep membership.

And that again, I have regular members and
I get income from that every single month.

And so that has given
me another safety net.

That's another income stream.

Plus then I have always made
sure that I. Have put money into

savings, into, you know, into both
property, but also into investments.

And so that all together means
that you have a safety net.

And so when you are combining all of those
things to give yourself a safety net, it

makes your life so much more comfortable.

I am staring down the barrel
of the lens of turning 50.

I turn 50 next year.

And so for me it's really thinking.

You know what, what can
I do in the long term?

Like I want to keep working
'cause I love working.

I don't want to stop.

But at the same time, you also want
to make sure you have that plan

B, that option and the security of
knowing that you are gonna be okay.

Because, because your family is secure.

And so, you know, for me, that's
always been a really big driver to

make sure that I have that safety net.

And it's really important to feel like.

You've got that safety net,
that you've got those pieces.

There have been points in my life where
I've made silly financial mistakes.

I remember when I moved, so I was offered
a job in Bangkok working for a big TV

company, and I moved out there and.

I moved from like the sort of European
pension, the UK pension, and they

said, oh, you have a local pension.

And I did it.

And obviously from the point
of view of um, actually.

Investing in myself and
my long-term future.

It was a really bad idea.

Obviously I had great experiences,
amazing, incredible experiences,

but I wasn't putting that money,
that safety net into me and

my, and myself and my security.

And so, you know, there's definitely
been those moments where I've.

I've gone, I'm following the
adventure rather than the safety net.

And so there are now these points in
my life where I'm just on the barrel

of turning 50 and it's like, okay, how
can I leverage what I do as much as

possible, maximize what I do so that I
have that, that potential, that future

ahead of me, and I have that safety net.

And so, you know, really think to
yourself, how can I create my safety net?

That security, that feeling of
knowing that you're gonna be okay,

that your family's gonna be okay.

Because the more that we can do
that, the more that we can ensure

ourselves, protect ourselves.

The, the better it is, the better it is
for, um, just our peace of mind and, and

also that legacy that we leave behind.

Um, and so, you know, I, I'm
always thinking of that, of how

can I create that safety net
for my son and how can I ensure.

That that's in place.

And you know, that's, that's come with
challenges as you know, in being divorced.

That's definitely come with challenges.

And um, I'm not perfect in this
journey, but what I have done is

really learned like, you know,
it's what is really important to me

and it is having that safety net.

And I've probably become much more of a.
Saver, I've become much more of a saver.

I've become much more aware of
do I really need that thing?

Because actually I'd rather have
that legacy and that, um, that

those options, that safety net.

And so, you know, for me, I definitely
make different choices to the choices

I would've made 10, 15 years ago.

So I think in this day and age.

Be like saving is a cool thing to do,
um, investing and, um, making sure that

you are being savvy in the way that you
run your business is a cool thing to do.

It's not like, you know, a few years
ago, um, I remember these coaches

and it was really interesting seeing,
like my first coach the other day,

or my first big coach, and I remember
when I first entered her world,

she had like a mastermind that was.

$50,000 a year.

And I didn't do it, but I knew
people that did that particular one.

And now that same coach is now offering
a mastermind where it's a thousand

dollars a year and that's how the world
has shifted and you know, and so those

big investments that people made, and
it was like these huge investments.

People are, no, were
longer willing to do it.

And what I would really say to you if you
are thinking like, oh, you know, what do

I do is what smart choices can I make?

And, you know, putting money into
savings, into property, into investing,

um, into your pension, those things,
I guarantee your long-term safety.

Yes, you want to invest in you, but you
don't necessarily have to spend a fortune.

On coaching in order to get really
great results and you know, so have that

diversified income and grow your business.

And I think the more that you can do
that, the more savvy you will feel.

And um, the more of just that
peace of mind, that security.

Okay.

So.

If you like this video, if we've
got you thinking, then um, you know,

I have lots of videos to help you
with your entrepreneurial journey

and, um, love to see you again soon.

Thanks so much for watching.

If you like this video, please subscribe
and hope to see you again soon.

Take care.

Bye bye bye.