CJ & The Duke

CMA & magician Chris Schuh joins us to discuss ServiceNow event management, ITOM, CMDB.  We go deep on why its so difficult to get right, and how to cope.

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ABOUT US
Cory and Robert are vendor agnostic freelance ServiceNow architects.
Cory is the founder of TekVoyant.
Robert is the founder of The Duke Digital Media

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What is CJ & The Duke?

Authentic, Authoritative, Unapologetic ServiceNow commentary by Cory "CJ" Wesley and Robert "The Duke" Fedoruk

Duke: All right, Corey, , what
are we talking about today?

CJ: All right, dude.

Today, we've got a very
special guest with us.

We've got none other than the service
now magician himself, Chris shoe.,

,
Duke: we definitely got
to ask why the magician.

, Chris: it's a pleasure to be here.

A longtime listener, first time guest.

So, uh, I started out, oh, thank you.

Thank you.

Thank you.

, I started out in it right after
college in the late two thousands and.

While working at a help desk, I
always wanted to perform magic.

So I started practicing a lot and,
started doing magic, at a fairly

young age, early twenties, and
eventually landed a gig performing and

consulting for a magic distribution
company based out of San Francisco.

I was lucky enough to tour the world
and do several stage shows all over

the place and performed in India,
China, Panama, um, yeah, very lucky,

very grateful for that experience.

Came back to Canada, , based out
of Vancouver and, , wanted to

kind of set some roots and started
to get back into the IT world.

Discovered ServiceNow in 2016.

Right around the time I started to
take a break from magic, just so

that I could focus on the IT stuff.

And, , I was kind of worn out from it.

So it's a bit of a, a long and
a lonely journey to travel 200

days a year, stuff like that.

And, return to , the magic side of
things after doing the CMA program and

having an idea to do a magic show that
illustrates the Now Value framework,

CJ: Ooh,

Chris: through some stage
illusions or stage tricks,

whatever you want to call them.

Duke: Is that a thing that exists now
or is that a thing you're working on?

Chris: It is, , so I did for the
Vancouver release, I did a private

showing, which was like the first dress
rehearsal in front of real people.

And I think.

Beginning of November last year,
and, , believe it or not, I did

apply to do add knowledge and
I'm not doing it in knowledge.

So you can take take what
you want out of that.

Um, but, uh, he, that was not my decision.

Uh, some people's change
throughout the application process.

So I've been in talks for
months over it because I need

a stage and a few other things.

And I think it was more.

Technical, at least I'm going to tell
myself that it was more technical and

that I just didn't get, , rejected
like a young Shaquille O'Neal.

So, , I'm now looking to find, , snugs
and some of the other forums and

stuff that they hold and go to
those or even dev meetups and start

doing the show in those arenas.

And I'm also actually just in discussions
to do it for a private ServiceNow partner

at their company annual gathering.

Later in October, so I know right now
doesn't mean I know forever and you

know, I'm always gonna keep going.

CJ: I love that.

Keep pushing.

Right?

There's a comedian or an actor or
somebody or maybe it was an author.

I can't remember.

He was Steven, , uh, King who
kept track of like all the knows

that he got before he got a yes.

, you know, it just goes to show you, right?

, you do often get rejected before you
make that breakthrough, , and when we're

talking about like breakthrough, we're
only talking about, you know, you being

performing magic at knowledge, right?

We're not talking about the success
that you are in the ServiceNow

ecosystem as a whole, right?

Cause you've already done that,

Chris: Yeah, thanks.

Yeah, even just with the previous
experience in magic It was you know,

probably sometimes a hundred knows
to get one Yes, that was a good

thing to learn and to go through and
even , to offer to come and travel

and do the show for free at no cost.

And all you got to do is give
me a mic, some stage time.

No, we'll pass.

Okay.

You have to kind of become
a little numb to that.

So, and, and move forward,

CJ: Did you have any, techniques
or anything that you develop out,

developed out of that to increase
your resilience around being tilt now?

Chris: Just repetition, honestly,
put me into a complacent piece

and then allowed me to manage
expectations when I would submit stuff.

In the beginning, , you kind of
feel like the young actor, like, Oh,

you know, Hey mom, I might get this
big part or something like that.

And eventually I got to a point where
I would only start telling people once

it was locked down and once a deposit
was paid, so, you know, even stuff

falls apart in between now and the show.

So that's why it's like, okay, this is.

With the current state of where I'm at
with this discussion, and the next step is

this, and I'll update you when that comes.

Duke: Everybody applies their past
to their ServiceNow career, right?

And I've always thought that some of the
most interesting ServiceNow resources,

didn't come from IT backgrounds, right?

they had something else.

And they came to ServiceNow and
that informed their ServiceNow life.

So is there anything that you took from
your, like learning the art of illusion or

mentalism or working a crowd that really
informs your ServiceNow journey today?

Chris: I would probably say
the presentation skills, and

being able to speak at a pace
that can resonate with people.

I took Toastmasters for years,
so that helped drop the ums

and the ahs and All that stuff.

And I was able to leverage that, not
just in the professional world, which

I took it for, but also in the magic
world, which was a nice bonus out of it.

So those elements really helped.

And then also being able to just
get up and present in front of

people without sweaty palms anymore.

At the beginning of the magic journey,
I'd be in a mall near my place.

And I would go up and want to
approach strangers and just say,

Hey, you want to see a trick?

And sometimes my hands would shake
or sweat so bad that I had to back

away or I'd walk up to them and
be like, I'm sorry, nevermind.

And awkward.

And eventually I wanted to do
it more than I had the fear.

So I kept at it, kept trying and the
shakes got better and better over

the course of a couple of years.

And then eventually they
just don't happen anymore.

Duke: Gosh, Corey, I got
to tell you, I'm sorry.

We're gonna take this opportunity
to talk about a sponsor of ours.

Chris: Sure.

Go ahead.

Duke: The shakes, man.

like, I need my caffeine get through
my day, but I hate getting that post

caffeine, withdrawal, or getting so
much caffeine where you get the shakes.

You guys ever get that?

So I want to talk about our latest
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I got to tell you this stuff is awesome.

I'm on it right now.

It's, it's three 30 in the afternoon.

This is usually a time where
I'm like borderline unconscious.

And,

CJ: ha ha

Duke: and I feel fantastic.

This is stuff that's got
matcha in it, adaptogens.

Utropics and , at the worst part of
my day, I think it's like an hour

ago and I am in complete flow state.

yeah, sorry for the interruption, but

Chris: No, that's

Duke: I, I gotta preach.

They sent me a free sample kit.

And, , if you're CJ and the Duke listener,
you can get a 20 percent discount.

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And I wouldn't do so if I hadn't
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It is so good.

Chris: So when you,

Duke: fantastic.

Chris: when you say so good,
what does it taste like?

Duke: Oh yeah, the taste.

I was talking about the feeling, but the
taste is Yeah, no, the taste is fantastic.

it's kind of like a papaya
banana kind of sweetness.

but it hits the back of your tongue
kind of like a, bubbly sparkly drink.

It's not effervescent, but it kind of
like hits the back of my tongue like

that but it just goes down real smooth.

A nice, pleasant, single
taste and it is done.

Chris: that is super cool.

Duke: gosh, you ever had to drink bad
coffee just to get your day started.

It's, it's none of that.

It's just one and done.

And, a few minutes later it's flow state.

It's awesome.

CJ: like bad coffee.

Ugh.

Don't don't get me started.

Nice.

Chris: Mm-Hmm.

Duke: I don't think it's going to replace
my coffee, but I think it's like I

can reduce my coffee intake by a lot.

and then just in the period of time
where I normally have a withdrawal,

this stuff , makes it the peak
of my day rather than the trough.

Chris: Yeah.

I could see it working for me , in that
early afternoon, late afternoon thing

when I want that boost, but I don't
want the caffeine side of it, of a cup

of coffee or tea or anything like that.

That's cool.

Duke: So Chris, , tell us what your
favorite part of the ServiceNow platform.

Chris: Oh, wow.

There's always a special place in my
heart for service catalog, because

that was my first experience with it.

And before that, I was in request
management, in a in-house built tool

for a telecommunications company.

But I would have to say my favorite
module would probably be event

management, because it combines large
scale operations, consolidates them into

one system, so all of your events in
your different event management system

get consolidated into one, they're
triaged automatically, and then they

are actioned based on your conditions.

So you can decide, , out of all
these events, do I create an alert?

And then out of these alerts,
do I consolidate them?

And then do I take an action from
there, including even something as

sophisticated as automating the restart
of a server, if you know that resolves it.

And then they've got this new thing.

Well, I don't know if it's
still considered new, but

where they layer in AI ops.

And honestly, this is one of the
best uses of AI that I've seen where

the old method of detecting things
was if my CPU goes above 85 percent

usage, I want you to trigger an alert
or an alarm and go call somebody.

But sometimes I might have a
scheduled job that runs that takes

me to 87 percent every Friday.

Let's say that job fails
and I never get to 87%.

How do I detect that?

Well, AI is purpose built to detect
anomalies both above and below thresholds,

so it could also say, oh, we didn't
get to 87 percent on this Friday,

but every other Friday in the last
year we did, I need to call somebody.

So it catches both sides of that coin and.

And automates a lot of the responses.

that's one of the coolest pieces of
service now that I really like, of course,

you need to mature your discovery and
your CMDB and your CSTM , to make the most

of it, but those happen to also be some
of my other passions in the platform, is

that the answer you're looking for, or

Duke: What's your answer, man?

Chris: yeah, so

Duke: Yeah.

Yeah.

CJ: aspect of this.

That kind of caught me off guard
when you were talking about it.

I didn't expect to hear AI is now
looking at your, event history, , and

being able to predict how to
resolve something and whether or

not something, , is outside of spec.

Chris: ops is a, a fairly
new, like I said, product.

, and it's got.

A lot of great features so you can do
your data ingestion and your anomaly

detection is one of the coolest things
that I like to see so it will comb

through all your historical event
data and monitor your incoming feed

and it tries to identify markers and
understand what's going to happen in the

future because that's, you know, kind
of just like predictive intelligence.

says, here's your next three months
based on your historical data.

It's trying to do the same thing.

So eventually you're able to
detect emerging issues sometimes

before they even happen.

So let's say it starts to notice anomalies
like your CPU gets to 60 percent and then,

you know, it goes back down and then it
gets to 63 percent and goes back down.

It can detect all those things and
start to take actions or send alarms

Before it crashes and goes to a hundred
percent based on that historical data.

So they've actually got use cases where
they showed, Hey, if you had AI ops

installed and we're using event management
and had your CSTM and everything

aligned , and everything paid for,
then you can, you could have predicted

this outage three days in advance.

And you could have had a change
request happen within your change

window that would have addressed
it, and you could have avoided it.

those are real world scenarios.

, the original demo for it was based
on something quite similar to that.

So that's one of the coolest things.

I saw a presentation from a guy
named Maurizio at ServiceNow.

, he's involved in event
management and the apps.

Segment, so, the other things that
they've got are, a new service health

dashboard that allows you to manage
and take action from things like that.

And then.

Your automatic remediation is also one
of the mature side of things, but once

you get there, you can really handle
a lot of issues very, very quickly.

And in some cases, preemptively, so
that moves you from that reactive

stage to the proactive stage,
which is what we all dream of.

CJ: Yeah, no, absolutely.

I used to be a, , network on a train.

Um, um, you sell on a network monitoring
platform in a form of life when I

was, yeah, when I was doing, it.

And so I, love to hear about like
this AI, anything ops, right?

Like AI ops, right?

Like event management.

That whole thing, right?

, because like you said, it allows
you to take this big aggregate,

this big pool of data, right?

And, and then aggregate it and
reduce it down to something that's

a lot more manageable, , from
the level of service, right?

That we're trying to get to, which is
making something consumable for the

average person utilizing service now.

So I just love focusing and talking
about this kind of stuff, right?

Because I, I know some
folks are like, what?

But , if you've been in the trenches
and you've done this stuff before, you

realize like just how valuable this is.

Chris: Yeah.

Well, we've all tried to trace that
event that caused , the server to go down

CJ: Right.

Chris: comb through.

Okay.

Well, you know, what does this system say?

And what does the server log say?

trying to find that 1
needle in the haystack.

And sometimes you're
searching millions of records.

CJ: Yeah,

Chris: this simplifies that so that a
smaller team can do more and, , offload

that Administrative effort to allow them
, to focus on more strategic directional.

Initiatives

CJ: man.

Cause I can riff on that one too.

Like it's , isn't that the point
of service now, Like it is to

allow , that smaller team to do
more with the, do more period.

. And in their day to day job.

And I just think sometimes we lose track
of that when we're doing, , I won't

say when we're doing deployments, but
sometimes like in the ecosystem, when

we're collectively doing employments, I
think sometimes we lose track of the goal.

I think sometimes we lose track of what
our clients goals are and how we're

aligning the system with , those goals.

And forgive the pun here, Chris, . , but
the magic they're supposed to

feel when we walk away, right.

Chris: that's right.

And that's that speaks to
the power of the platform.

And that's 1 of the things
that I love about it as well.

Is that.

, you can really invest in it and
not have to expand your team.

And at the same time, when you
invest in it, you're not also

looking to decrease your team.

You're looking to say, Hey, all that
stuff that they're doing in the off

hours, all that other work that's getting
pushed because an incident has come up,

or they have to troubleshoot something,
or they have to go in and hunt for the

cause or do the root cause analysis.

All of that becomes automated so
that they can guide the company

through the strategic journey
that they're going towards.

And trying to reach those goals,
rather than being down in the

weeds, doing that nitty gritty work.

Not that doesn't add value, it
totally does, and it is necessary.

But there are much more efficient
and accurate ways to do it.

I'm not going to be the best person to
go and find that one error log entry.

You know, I'll hunt for 10 minutes,
but after a while, honestly, I Tune

out because it's so hard to find it.

Duke: Can I ask a dumb question?

Chris: No such thing, but go

Duke: Having, having not had an ops
background, my first foray in it was

the ITSM tools and managing those, how
much of this stuff remains, even though

everybody's rushing into the cloud, , I
would imagine, like, an event management

system is really there to monitor
servers that you've got in a data center,

isn't everybody going to the cloud?

And if so, how much of that
remains that you've got to manage?

Chris: Well, all of it remains.

So just because it's in the cloud doesn't
mean that I don't have infrastructure

that delivers that business service.

And now that CSDM talk, right?

So I've got my business service
and then underneath that all

my business services support or
roll up to a business capability.

And if that goes down,
my business is impacted.

So having that visibility, no
matter where it is, and it can be

outsourced, you know, Salesforce.

And having the full Salesforce stack
and your CMDB and ServiceNow is adds

tons of value to understand that,
Oh, if Salesforce goes down, I can't

manage my customer relationship.

Man, my CRM system is down.

I can't do this.

I can't track all of my sales and
their progress until that's up.

So we need to have that
visibility from even a strategic

portfolio management perspective.

So it does feed into that.

Now, does that mean you're going to send
Your network technician to go fix it?

No, but it would help you understand.

Oh, this business service
is impacted because.

Somebody called in and said,
I can't log into Salesforce.

You can then look up in service.

Now, how, who to call
based on that CMDB data.

Is

CJ: Yes.

I'm vibing with you there, Chris.

You and I seem to share
similar background.

So just wondering, , for somebody
who's, Like you said, the first

time you touched it was like, right?

Like, , how do these things, I think
it's a unique perspective on how it

works from the eyes of someone who is.

IT savvy, but from a different
background perspective, Like, how

do you approach this, some of this
stuff when you get down to it and

start to talk to the customers about
like, you know, what ServiceNow can do

for them , and how it can do for them.

And, all of this sort of thing.

Duke: Question for me

CJ: Yeah, question for
you, man, on the spot.

You're on the clock.

Duke: man.

Well, I never I'm always, I never
want to like, um, what's this right

checks that my butt can't cash.

I'm very careful about what parts
of the platform I talk about.

I'm not a huge, I Tom
discovery ops person.

, I'm usually like not playing there.

I'm talking about, how do I make the
platform lab, like the architecture

type stuff and also, , SPM
and PA and that kind of thing.

, I would love to get a lot more into.

Like the eye Tommy bits, but I
just don't have that server network

data, , the data center background.

CJ: Yeah,

Chris: That's fair.

, CJ: yeah, I was gonna say that too.

It's fair.

I think, though, what you bring,
to, , that process, though, is that

you have a killer reporting and
performance analytics background,

Chris: Oh yes.

CJ: Yeah, and that is so much of this.

I'd say that's probably
half of this process, right?

Because servers are, you know, in the
opposite environment services throwing

off data like all the time, right?

Like you were saying
earlier, Chris, right?

They got CPUs up and down, up and down
all over the place, whatever, right?

60 percent 20%.

Like, how do you make like
heads or tails of that stuff?

And how do you know when things
are moving in the right direction

versus the wrong direction?

And you and I have talked a lot about,
uh, on the show about, about this

and how you configure performance
analytics and even more, how you have

that conversation around those things
with your clients about counters and

what direction they should be moving.

And you know what I mean?

Like

Duke: Yeah.

I mean, it's easy enough
to talk about, right?

Cause you talk about , like,
how do you know this stuff?

It's not like an organization
is completely blind to like, how

do I know that I'm completely
out of space on the servers?

Like somebody knows there are,
we've spent bajillions of dollars.

On infrastructure to detect
and monitor this stuff.

, but where is it?

Who knows how long does it take
that stuff to get into service?

Now, if it ever does,

Chris: yep.

CJ: right.

Duke: you know, and so how are you rolling
up to make better decisions about WTF

is going on in our environment, or you
just, , everybody siloed up and kind of

just dealing with their own realities.

CJ: See that, right?

And I think that part of the
process, , is something that, that

we're, you can sometimes miss when
you're digging in the trenches,

when you're so deep in the actual I.

T.

aspects of it, right?

Like, you know, I, I can build
the server from scratch, right?

Like, Chris, we can do that, right?

We can build a server from scratch.

We know where the things are.

We know what the individual granular
counters and all that kind of stuff.

And sometimes you can forget about
the user at the end of the chain, I

think you come in and you think I'm
not, you're thinking about the user

organization, , and probably because
you come in with a different perspective

because you probably can't build like
that windows, data center from scratch.

Chris: Well, first off, I don't know
if I could build a server anymore.

CJ: Ha ha ha ha ha ha!

Chris: Just being fully honest.

And secondly, yeah, the
reporting and the performance

analytics piece is at least 50%.

Of that project, but it's probably
forgotten 80 percent of the time.

So having that skill set
will allow you to showcase.

These are your pain points
in the organization.

These are your most vulnerable
things within the structure.

And these are your most vulnerable
business services will enable

that C suite to make those.

Strategic investment decisions, you
know, if they could have a server go

down 100 times a day, but if the impact
of the cost is 10 bucks each time, then

the value is not there to upgrade it.

But if they have a server go down
once every 6 months and it costs

them, 600 grand because of the
productivity impact, perhaps.

Having that understanding would
help them say, well, this is the

word we got to spend our money.

Duke: have wrestled for the better part
of two decades on how easy that is to say,

Chris: Mm hmm.

Duke: but what makes it so
hard for people to deploy?

Can we have an honest
conversation about that maybe?

CJ: Yeah!

Yeah!

Duke: I mean, Corey, just last
week, remember that call we

were on with that customer?

And it was just like, a customer
so big, it would shock you.

That brand doesn't know what's going on.

And it's just, they do
discovery, you know what I mean?

They've turned all that on, but
the most complex thing they can

answer is like, show me the servers.

Not what do these things mean?

Chris: Mm hmm.

Duke: that these things exist.

CJ: Yes.

Duke: And so why is it so hard to go from
that to, Oh, because I have this server,

you know, don't worry about that one.

That one stores the menus for
the lunch rooms at that location

Chris: Right.

Duke: versus that one
means we don't get paid.

Chris: Well, that speaks to, some of
how the projects are sold and then

implemented, if we're being honest.

everybody can come in and say,
Hey, let's implement discovery

and your CMDB is populated.

Great.

You have reached the end of stage
one and your CMDB, you know,

what's in your infrastructure
and it's automated automatically.

Then you have to operationalize that,
meaning after day two of your operational,

project has ended, we're now in the
operational phase, how do I maintain this

data and keep it updated and accurate
so that my foundation remains strong?

CJ: right.

Chris: Then you have to build on it.

So a lot of people skip
that operational step.

You know, I've, I worked with one
customer that implemented discovery

and didn't touch it for four months.

And guess what we're doing again.

So, you know, sometimes I find the joke
of there's never enough money to do it.

Right.

But there's always money to do
it twice comes, comes into play.

And, you know, it's not like
they're bad or even unique.

This happens a lot.

And I think.

Starting at that initial project
level, when you're doing that

implementation, there needs to be
that operational and that reporting

piece baked into the project.

Now, I know there's a lot of external
pressures because of the costs that

would go up as a result of that,
but weighing that against, doing

it twice, You know, do you want to
save money in the long run or not?

Duke: Well, I always tell them,
don't forget the M part of CMDB.

Right?

Chris: Yes.

Yeah.

That's right in the name.

Duke: Because it's, it's a verb,
, it's not a noun, it's a verb.

you know, thus EMB, of course that's a
verb, but the, the management thereof

is the verb of the noun and it's just
like, but who is going to do this?

Chris: that's

Duke: Who's going to do it?

CJ: And so Chris, , since you do have
your CMA, , I'm going to use this

to get some free consulting, right?

Um, how would you advise your,
clients in this scenario?

when you say like, don't forget
the performance analytics.

Don't forget the reporting part.

Don't forget operationalizing, you know,
that does add, add Costs to the project.

so would you advise them to
shrink the project , and be more

complete with what they deliver?

Or would you advise them to puff
up the entirety of the project?

. And it'll acknowledging that it'll
now , take longer and be more expensive.

Chris: That is a great question.

And I'll give you an excellent CMA answer.

It, it, it depends.

Duke: Oh, I knew it.

Chris: So,

CJ: Oh, man!

Chris: but you don't end,

CJ: I got consulted!

Chris: you don't end
with just, it depends.

So it depends on what their goal is
and what their strategic vision is.

So.

Example 1, I need a system of record
to retire a legacy CI tracking tool

or something of the sort, and I
got to move it all into service now

just to get reporting level data.

I need to know how many incidents
are logged against the server, etc.

Then in that case, your number 1
priority is the completeness of

the number of CIs in the CMDB.

And then you operationalize that
versus the reporting performance

analytics side of things.

Whereas if I don't need to do something
like that, I want to bring in in stages.

Windows servers and then maybe
switches and routers, and I want

to do service mapping so that
I can do total service costing.

Then it's more staged approach and
you go service by service in that way.

So what's your highest
priority business service?

What's going to cost the company
the most if it goes down?

I used to work for an
auctioneering company.

And if an auction went down at,
at the same time that the CEO's

laptop died, the CEO would wait
because the cost of this was higher.

CJ: Right.

Chris: And I always admired that
company for that culture, because

rarely , do you see executives put
themselves aside in that manner, right?

And it wasn't just the
CEO, it was anybody.

Duke: It's new outside of bread
there, but there's buttered on right

Chris: Mhm.

Right.

And it was all about
focusing on supporting that.

Another example is I did work at Best Buy,
and during the holiday season, they would

make the majority of their money, and if,
a credit card machine went down, that was

a higher priority to store than, you know,
a director's, they also had that same

mentality and that was a culture thing
in the company, which was really cascaded

throughout the entire organization.

Duke: on.

This is,

Chris: appreciated that side of things.

Duke: this reminds me of a
topic I love talking about.

When you're doing implementations and
you get the partners that all they care

about is their best practices that they've
discovered over the course of however

many implementations, but they're not
paying attention to those nuances of.

What business is being done here?

I worked in the advertising industry
and if you called into the help desk

saying this projector didn't work.

and it's at any other company that's
like, whatever, call the AB club, you

know, get your teenager on, but in
media and advertising, it's like, black

helicopter commandos, running up the
side of the building and smashing through

the glass to get into the room as fast
as they can to fix that projector.

Cause that could be a multi
million dollar pitch is going down

Chris: Yep.

Duke: for an ad campaign.

gosh, I'm dating myself that they
even did those on projectors.

But,

Chris: Little, little bit, little bit.

Duke: but it was anything that was the
interaction stuff we do every day on zoom.

Now they had like these telepresence
rooms and stuff like that.

And it was just the most white glove
service you could ever imagine,

but you'd never know because
it's just a big corporate entity.

And then you get healthcare and
they talk about, you know, some of

the devices that nurses carry, or
some of the databases they have.

And it's just like, who
cares about anything else?

The cost of failure here is lives lost.

or lawsuits that we're about to get,
, entrenched in you know, rather than

talking about, Oh, what's the best
prices for incident category tree.

Um,

I love talking about the things that make
that company stay up at night worrying,

CJ: Yeah, right.

I guess about , what the company's
North star is, . What their missions

is, . And how do you align the product
with those things to ensure that

everybody's moving in the right direction?

Chris: yep, exactly.

And then you add in the calendar factor.

The payroll system going down when
there's 10 days to payday isn't

as high of a priority as if it
goes down the day before payday.

CJ: Right.

Chris: companies need to have
first that CMDB's foundation strong

and operationalized, Then they
can build upon it and grow it.

And then from there they can build
their service models out and have

that total service understanding
of everything that underpins it.

And then they can prioritize to their
little heart's content and invest

in the areas that they need to.

But they, I always looked at that
CMDB and CSDM frame the framework

as like , the largest launchpad.

'cause it feeds so many things.

, in the platform.

And then when you can layer on
sophisticated reporting and advanced

performance analytics, like you can
bring to the table, Duke, you'll

have just an unbelievable advantage
in visibility alone against anybody.

Your industry or not, your
competitors are not just against.

Anybody, but you have to invest in it and
you have to work towards it and you have

to work and commit to maintaining it.

And those are the, the areas where I
think a lot of companies struggle to is,

especially with that maintenance piece.

Duke: man, we're like, we're like 60
seconds away from 40 minutes to record.

Like,

Chris: That's what

Duke: how could we have
possibly ended better?

That was like, you've been guiding
us towards this all the time.

Chris, you pulled a magic trick off.

Chris: Ta da!

Duke: can get that pitch
in right at the end.

That's amazing.

CJ: No, absolutely.

Chris.

, this has been great.

, it's been awesome talking to both
a magician and a, , and a CMA.

Right.

And maybe that's what the M stands for.

Um,

Chris: I guess maybe it's C M M A

CJ: yeah, there we go.

Chris: now I sound like a fighter,
and I'm not a fighter, so.

Well, I hope you guys are going
to knowledge, and I'll show

you some of the magic stuff.

CJ: will

Duke: definitely are.

Chris: Alright, well, Yes,

Duke: and gentlemen,
this has been Chris Hsu.

, thanks so much for listening and I
guess we will see you on the next one.

Chris: for having me.

CJ: Absolutely.

Duke: Still no outro though.

CJ: Still no outro.