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Greetings and Welcome to The 405 Coffee Break with O.K. Solberg
New episodes tend to air over the local KMMR radio station @ 5 minutes past 4PM each M-F. And have been doing so, nearly every week since Sept 2018.
I'm D.J. Rasmussen, O.K.s friend since junior high, possibly your neighbor & this websites maintainer, whom strives to get each episode's show notes written, the transcript proofed and the audio posted to the internet within a few hours of that days KMMR air time. NOTE: recently been publishing most new releases by 4:30PM.
Thanks for visiting and I hope you enjoy the time we can spend together.
I want to again welcome you to The 405 Coffee Break. Guys, Get you a cup of coffee, glass iced tea, bottle of water. You like this cooler weather? I sure do. Let's see what's happening.
OK Solberg:Spring wheat $6.79 a bushel. 550lb steer calf for fall delivery, fall's coming up, you know, $4.80 to $5 on the top end, and a 100lb fat lamb in Billings $3.05 to $3.20 a pound. But guys there's more, much more.
OK Solberg:Hold the phone and stop the press. Extra, extra read all about it. I have a new something for you today. Guaranteed, guaranteed I've never spoken about this issue ever before on The 405. Class, sit up and pay attention.
OK Solberg:Put your thinking caps on. I always disliked that phrase when our elementary teachers would say it. Now I'm saying it myself. Bummer. Bummer. But think about this.
OK Solberg:What often happens for a radio DJ as they get popular over the airwaves? With their good music and their solid voice, what happens? They create a bond between radio personality and the listener. But sometimes and I'd like to say not just sometimes, but often, there is a big disappointment.
OK Solberg:It happens when a listener meets the DJ downtown at the grocery store, well, post office, or even in a bar on Saturday night. For whatever psychological reason, and I'm telling you, it is a psychological something, people's mind concoct a positive appealing mental image of the DJ in their mind's eye.
OK Solberg:Then when they see him in person or her, they're often disappointed. On air personalities have this thing going against them. I remember myself loving Paul Harvey on the radio. Guys, remember? And then I finally saw him on TV thinking that's not Paul Harvey.
OK Solberg:And guys, I had a juvenile probation officer that I visited with on the phone, not for me, for the boys. Often I visited with her when I worked at the youth ranch securing boys for our facility. I spoke with Lisa. I spoke with her often and I'm not exaggerating when I say I spoke to her at least a dozen times on the telephone.
OK Solberg:Well, when I went to Great Falls, I asked the receptionist for Lisa. Lisa came out and I honestly said to her, uh-oh, you're not Lisa. And no, she didn't say my name is Julie. She said, yes, I'm Lisa. The image in my head didn't fit the image standing in front of me. But I'm here to tell you.
OK Solberg:I'm here to tell you that a young man in Chinook, Montana in the 1980s had a better idea. When Eric Edwards went to work for K R Y K, he called himself the incredibly Ugly Eric Edwards. Now listeners wondered how ugly is this guy anyway. He was a good voice man. He announced the songs with knowledge and pizzazz.
OK Solberg:But every day his listeners heard the incredibly Ugly Eric Edwards. Well well, one day my friend Mike Lowney and his buddy Jeff were driving through Chinook and thought, hey, let's stop at the radio station and see how ugly this guy really is. The receptionist laughed when she heard their request. She chuckled and said, you're the 1st ones who ever asked that question and you're the 1st ones to come in and see for yourself.
OK Solberg:Now Mike said they saw the on air light shining and Eric waved at them through the window And Mike said he wasn't ugly at all. In fact, he was a normal normal looking guy, a regular guy. Now when Mike told that story at Coffee the other morning, I knew I'd do a program about incredibly Ugly Eric Edwards.
OK Solberg:He was a genius in my mind because he turned around the natural stigma of most disc jockeys. The inevitable fact that people will almost invariably be disappointed when they meet them in person. The incredibly Ugly Eric Edwards turned that phenomenon on its ear. He lowered the expectations so reality could exceed them.
OK Solberg:Eric created a negative on air and turned it into a positive surprise in person. I'm so taken with the psychological aspect that I will also say Eric turned an ugly expectation into a handsome surprise. Right on, Eric.
OK Solberg:Here's a bible verse from Proverbs 27:21 The crucible is for silver and the furnace is for gold, and a man is tested by his praise. Proverbs 27 verse 21.
OK Solberg:Well, I praise Eric for his wonderful call name. And with that being said, you know, think about it. You guys do know that I'm rather ugly. You know that, don't you? Most of you do.
OK Solberg:So until next time, as you go out there, remember now, don't be bitter.