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Own Your Impact equips experts and leaders to transform their expertise into meaningful influence. Host Macy Robison reveals how successful thought leaders use deliberate systems—not luck or volume—to amplify their authentic voice and create lasting impact. Through practical frameworks and strategic guidance, you'll discover how to build a self-reinforcing ecosystem of Core Resonance, structured Content, a Central Platform, strategic Connections, and intentional Commercialization. Whether you're just starting to share your expertise or scaling an existing platform, this podcast delivers the roadmap to turn your ideas into purpose-driven influence that resonates far beyond what you might imagine possible.
Unknown Speaker 0:00
Macy, welcome to own your impact. The podcast designed to help you transform your expertise into a platform of purpose and influence. I'm your host, Macy Robison, and I'm here to help you uncover your authentic voice, create actionable frameworks and build a scalable platform that turns your ideas into meaningful impact.
Unknown Speaker 0:21
By the end of this episode, I want you to believe that your voice matters, especially when things feel uncertain, and that resonance and not reaction, is how we build something that has true impact.
Unknown Speaker 0:34
There's something I've been grappling with behind the scenes, and it's this tension that shows up every time I sit down to write or to record or to teach, it's this quiet voice, especially in the last few weeks, that says, Is this really helping? Is this what the world actually needs right now, when there's so much heartbreak, when the noise is deafening, when the stakes are feeling impossibly high, what does it actually mean to own your impact? I mean, what does it mean to keep showing up as a voice for love, for clarity, for truth, when the world seems to be turning the volume up on fear.
Unknown Speaker 1:06
In order to think about this differently, I came back to something that I used to practice as a choir teacher, because in my classroom, I had a rule, if there was an empty chair and you were willing to try, there was a place for you in the choir. You didn't have to be the best, you didn't have to even read music. You just had to be willing to be willing to sing. And as I'm looking at the world right now, I think what we might need more than anything is not perfect voices, not polished performances, but willing singers, people willing to show up and open their mouths to make their voice heard.
Unknown Speaker 1:39
Let's be honest, it's really disorienting to live in a time when public influence is often more about persuasion than it is about principle. We're surrounded by people who sound confident, who might look the part, who know how to work the algorithm, but underneath it, something doesn't sit right. You listen, and instead of feeling grounded, you feel unsettled, instead of feeling seen, you feel manipulated or worse tricked, instead of feeling truth, you feel tension. That's because not all voices are rooted in truth. Not all voices are anchored in care, and that's the heart of what I want to offer today. Charisma without grounding doesn't create change. It just creates reaction. We need grounding. We need what I need, what you need. We need people with voices that resonate because they are rooted in something real,
Unknown Speaker 2:31
people who have voices that help us feel safe, not spun, people who feel true, not performative, voices that remind us who we are and what matters, because it's not how many people hear you, it's how many people feel safe, seen and steady because of you.
Unknown Speaker 2:49
Let's talk about what that kind of resonance actually looks like. Most people assume that influence and impact comes from confidence, from being polished, from knowing what to say and how to say it, but deep resonance doesn't come from Polish. It comes from presence, from being aligned, from speaking what is true for you, even if it's vulnerable, even if your voice shakes. How do we become one of those people with a rooted voice like that, a grounded voice like that, one that becomes the clear signal that cuts through the noise. Here are three ways I think we practice becoming a clear voice in a chaotic world. First way is discernment. Take a look around and start noticing the difference in how you feel between performance and when you see something that feels true. Performance without real roots, without real foundation behind it often creates urgency or outrage or both resonance. On the other hand, invites you into a space of reflection and trust. It says this is safe, this is true. You already know this. I'm just giving it a voice. It isn't about creating reaction. It's about creating resonance, person to person, and discernment can help you uncover that the second thing to practice is expressing yourself in rooted and grounded ways. You can let your voice rise from your values, not your fear, check your own energy. Fear feels constrictive. It makes you want to retreat or lash out. Love feels expansive. Your voice will carry the power it was meant to carry, if it's coming from bedrock that you trust. I love what I heard from Jen Hatmaker years ago, that if something doesn't matter for someone who doesn't look like me on the other side of the world, does it really matter? That's where I try to get rooted in what I express and what my values actually are, if it's not coming from a value system that would help someone on the other side of the world who doesn't look like me, then it's probably not a value system I need to be leaning into, and I need to check myself and express myself differently. When we do that, we can be the rising tide that lifts all ships, because our voices are rising from values instead of from fear. I.
Unknown Speaker 5:00
And the third thing I would say we need to look at is we don't have to be a movement leader, we don't have to go viral. We just have to be willing to sing the song we want to hear more of in this world, there's a musician I love named Jacob Collier. He is one of the most gifted musicians I've ever witnessed in performance. He creates these really beautiful collaborative pieces with other artists. But when he performs in concert, he does this really cool thing. He creates a spontaneous choir. He conducts the audience, 1000s of strangers, into singing layered harmonies, live, no words from him, no perfection, just presence. It's miraculous to watch it. It's beautiful, and it works because each person listens, each person contributes, and each person in the audience brings their voice to be a part of something bigger than themselves.
Unknown Speaker 5:55
And that's what resonance looks like as it spreads. When your voice is rooted in truth. It doesn't just get attention. It helps others feel more anchored and aligned, and it helps you find the people like you who are doing things like you want to do. So
Unknown Speaker 6:10
if you're in a place where everything feels overwhelming and you're watching the world and thinking, What difference can I even make if you're wondering whether your voice still matters, here's what I want you to hear today. You don't have to be fearless to be a clear voice. You just have to be willing, willing to pause, willing to ask, where is this coming from? Fear or love, willing to root back into place, into who you are, and speak from that place.
Unknown Speaker 6:38
And let me say something gently here, because I've talked to several people in the last couple of weeks in particular who are finding all of this hard to hold. And this may be you, if you've been told you're too much or too intense or too sensitive, the world probably feels really loud right now. And it may be because your internal resonance, your tuning fork, is very, very sensitive, very sharp. Maybe you're feeling what other people are trying to ignore.
Unknown Speaker 7:05
But I would have you think about this. Maybe your discomfort isn't a flaw, maybe it's a gift.
Unknown Speaker 7:14
You're not broken. You're awake, and the people who are awake are always the ones who help us remember what matters most. I've really believed this for a long time. Faith and fear cannot coexist in the same moment, one always drives the other out. And I think the wounds we're seeing right now in public discourse, the things that are happening as a result of people's actions, in leadership and activism, even in well meaning communities, they all come from people acting from fear, fear of being misunderstood, fear of losing power, fear of being found out. When fear is running the show, even our best intentions can lead us off track when we don't understand what someone has done, when we don't understand why they're acting the way they act, when we see that there are double standards and things that are just not congruent with with a worldview that we understand that someone else doesn't seem to I think it all comes back to fear, because when fear is running the show, even our best intentions can lead us astray. They can lead us off track. Here's the good news, even if you've been operating from fear, that moment is redeemable. You can always pause, you can always realign, you can always return to being in a space of love and faith. That brings me to a post that I read from someone I deeply admire. Her name is Kristen Andrus. She's local to where I live. She's a philanthropist, a community activist, and she shared this post in the morning on July 4. I want to read it to you, because it's such a beautiful example of what we're talking about. It's truly the embodiment of it. Here's what she said this Fourth of July, before the fireworks, before the barbecue, before the red, white and blue outfits. Let's take a moment to stop and ask ourselves, what part of my world can I help save not the whole world, not the entire state or even the whole city, just my corner, my neighborhood, my block, my school, my people, when things feel confusing, unsettling, infuriating or unfair, when it feels like screaming into the void or staying silent are the only options. I believe there is a third way, act locally, lovingly, boldly.
Unknown Speaker 9:28
And I'll put a link to the post in the show notes so that you can check it out if you want to. But she then listed specific issues that are happening right now. If you're frustrated about this, do this. Here are some people to link arms with if you're frustrated about this, do this? Hear these people to link arms with. And it brought such a sense of peace because it gave me a way to take action. She went on after that list to say this, you don't have to be a politician or a public speaker. You don't.
Unknown Speaker 10:00
Have to go viral or start a nonprofit. You just have to show up this Fourth of July. Let's celebrate the freedom we have to be part of the solution, because this is patriotism, too.
Unknown Speaker 10:12
In a moment when I had been feeling the effects of deep fear that gave me the swing of the pendulum back over to faith that I needed, and honestly, after reading her post, I felt like I could go back out and make a difference. I could go out and look for other people like Kristen to inspire me, people who were making a difference with their voices. They were saying things that were rooted in what I believe is true and what they believe is true. And while I may not agree with everything, they're people that I can link arms with, because they're coming from a place of faith, love and truth. Kristen's willing voice inspired me to keep using mine, which is honestly exactly what led me to addressing this on the podcast today in the first place, because that's really what this work is all about. For me,
Unknown Speaker 10:56
it's what I think real thought leadership looks like,
Unknown Speaker 11:00
not building a platform for attention, but using whatever voice you have to create the change that you want to see. It's about becoming the kind of voice that helps others feel safe, steady and strong again, no matter what that looks like, we're going to keep having these conversations here, on the podcast, on LinkedIn, on Instagram, because this isn't just about thought leadership. It's about moral clarity, it's about integrity, it's about choosing to be a builder in a time that feels like noise and collapse. So if you're feeling the pull to step into this work in a deeper way, to claim your voice, not for visibility, but for impact, please know that there's space for you here. I'm here to help when and if you're ready to step deeper into that work, or just to keep providing content, to inspire you to keep showing up. But for now, all you need to do is this, keep singing. Keep putting your voice out there. The world needs it needs your voice. Not perfect, not polished, just willing. It's true.
Unknown Speaker 12:02
Thank you for listening.
Unknown Speaker 12:22
You
Transcribed by https://otter.ai