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In this episode, we explore how podcasting can benefit your business. Our guest expert Julia Hickman, is a podcast expert who has helped numerous businesses develop and launch successful podcasts.
We dive into the topic of why podcasting has become a powerful tool for businesses of all sizes, and the benefits it offers in terms of building brand awareness, increasing engagement with customers, and generating leads. We discuss how podcasting can help businesses establish themselves as thought leaders in their industry, and how it can foster deeper relationships with customers and clients.
Throughout the episode, we draw on real-world examples of businesses that have successfully leveraged podcasting to achieve their marketing goals. Whether you're a small business owner or part of a larger organization, this episode will provide you with valuable insights into how podcasting can help your business grow and succeed in today's competitive marketplace.
Julia is a wife, mother of 2 and business growth strategist specializing in podcast coaching. She helps heart-led entrepreneurs in the self-development and wellness fields launch and run podcasts that help them elevate their voice, impact and bottom line.
Connect with Julia...
www.juliamhickman.com
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Tiffany-Ann is a mom of 3, agency owner, and business strategist with experience scaling service based businesses to over 7-figures per month. Her passion for automation, data, and scaling success has her supporting business owners throughout North America.
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What is Service Based Business Society Podcast?
Attention entrepreneurs! Are you looking for ways to scale your service-based business without sacrificing your sleep? Look no further than The Service Based Business Society Podcast, hosted by Tiffany-Ann Bottcher.
Each week, Tiffany-Ann shares valuable insights on productivity, business strategies, marketing trends, and tech secrets that you need to know in order to take your business to the next level. She firmly believes that a successful service-based business must prioritize an amazing client experience and sustainable, predictable, repeatable profit, and she'll teach you how to do just that.
But that's not all - Tiffany-Ann also invites expert guests to share their knowledge and experience with you, providing even more valuable insights on service-based business growth and sustainability. You won't want to miss a single episode!
If you're looking to create, grow, and optimize your service-based business, The Service Based Business Society Podcast is the perfect resource for you.
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Focused on helping entrepreneurs cultivate the right mindset for success in their businesses. Hosted by experts in the field, the podcast covers a range of topics related to mindset and business, including self-improvement, goal setting, visualization, and meditation. The podcast provides practical tools and strategies to help listeners develop a growth mindset, overcome limiting beliefs, and build confidence. Through inspiring interviews with successful entrepreneurs and thought leaders, the podcast shows that a positive and resilient mindset is key to achieving business success.
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Dedicated to equipping business leaders with the knowledge and skills they need to lead with confidence, based on data-driven insights. Hosted by experts in business leadership, the podcast covers a range of topics related to data analysis and interpretation, strategic decision-making, and effective communication. It provides practical tools and strategies for interpreting complex data sets and using them to make informed business decisions that drive growth and success. Through engaging interviews with successful business leaders and industry experts, the podcast offers valuable insights and examples of how to use data to build strong teams and drive innovation.
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A great resource for aspiring entrepreneurs looking to learn from the experiences of successful business owners. Through relatable and engaging entrepreneurship stories, the podcast provides valuable insights into the challenges and opportunities that come with starting and running a business. Hosted by experienced entrepreneurs, the podcast covers a range of topics related to entrepreneurship, including idea generation, product development, marketing, and fundraising. Each episode features inspiring interviews with successful entrepreneurs, who share their personal stories and provide practical advice and tips for those looking to start and grow their own businesses.
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As businesses continue to evolve, it's essential for entrepreneurs and business owners to stay informed about the latest trends and best practices in marketing, bookkeeping, technology, and innovation. The podcast is a valuable resource for anyone looking to keep up with these changes and stay ahead of the competition.
Whether you are just starting out or looking to take your business to the next level, this podcast is a great source of inspiration and guidance from real-world examples of entrepreneurship success.
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Hello and welcome to the Service-Based Business Society podcast. I'm your host, Tiffany and Bocher. On our weekly episodes, we will dig into everything you need to know about scaling your service-based business without losing sleep. With my experience in creating over seven figures per month and a passion for marketing, finance, and automation, this show will provide tangible tips and techniques for scaling your business.
Let's get started. Hello. Hello, and welcome back to another episode. Today is a little bit of a different episode. I'm super excited to have our guest in the studio. We are talking all about podcasting today. So as of late, We have received so many questions about what it takes to have a podcast. Do I love podcasting?
How did I get started podcasting. And you know, I mean, we are almost at 50 episodes. We're coming up on 50 episodes at the end of season two. And so when I had the opportunity to bring our guest, Julia Hickman in on the podcast, I realized it was a perfect fit to answer a lot of these questions. Julia is a wife, mother of two and business growth strategist specializing in podcast coaching.
She helps heart led entrepreneurs in the self-development and wellness fields launch and run podcasts that help them elevate their voice. Impact. And bottom line, she's an avid podcast guest and has been featured on Authority Magazine. And you know, we're gonna dive in, we're gonna talk about podcasting, how to get started, you know, because yes, I have a podcast, but that doesn't mean that I am the expert in creating a podcast or any of the like.
So we're gonna bring Julia on and we're gonna dive into this topic with her because I will. I may not be the expert in creating a podcast or any of those things. You know, we definitely have a team behind the scenes that helps make this podcast happen. But I will say I absolutely love podcasting. I love the ability to have these conversations with incredible, incredible guests and be able to share my stories and messaging and everything with all of our listeners across the globe.
So welcome to the podcast, Julia. Hi. Thank you so much for having me. Happy to chat with you today. Awesome. So let's dive right in. And you know, not the typical elevator pitch, but talk to me a little bit about how you got started in your business and how you are now working on your specific niche. Yeah, so I've been an online entrepreneur for about seven years.
Tried a few different things from blogging to network marketing, and then I eventually became a, a certified fitness and lifestyle coach, and I created my newest business, the latest business I'm working on full-time, which is a podcast strategy. And the reason I started this business was because I. had come to this place in my fitness business where I was like, okay, ready to kind of take this to the next level.
I had just had a new baby and was feeling like, okay, I'm fe like I have an older kid too. I have this new baby. My energy feels like it's all over the place and I feel like my business is taking me all over the place. So I had to really think about like, okay, do I want to try fixing this business or do I want to.
Pause this business or do I wanna like close it entirely? And I ended up pretty much closing it because I felt that focusing on something a hundred percent was the best way that I could actually find fulfillment, but also be able to deliver the best service to my clients. And what I found was that I loved podcasting.
I had my own podcast. . I've been podcasting on my own for two and a half years. I've been doing the whole podcasting gig for about four and a half years being other people's guests, and it really became a great way for me to share my message, share my voice, and to give myself the permission to talk about things that maybe are a little bit uncomfortable.
Maybe things I don't really wanna share on social media, but for some reason, like on the podcast, it feels okay. It feels more aligned. Mm-hmm. to. and so I was like, okay, I wanna help other people with this. I wanna help other entrepreneurs who are heart led, mission driven, share their voice, share that soul message that we all have, and help them so they can elevate their brands and inspire others and really grow their impact in the world.
Yes. Yeah, podcasting is unique. I often share kind of about, you know, vulnerability and that's not something, when I left the corporate space, that was very foreign to me. There was no vulnerability sharing in the corporate space. Mm-hmm. . Yeah. And so then you make this shift into, okay, well now you're supposed to be a personal brand and you're supposed to be sharing, you know who you are and your story and whatnot.
And you know, when you're on social media and whatnot, you know, there's different people there. It's funny, I was , I still use Facebook for like it's original purpose. I, you know, have my kids in sports and so you've got like, you know, the moms from this team or the dads or the coaches. And so I do a lot, some business stuff on there, but not as much.
I mean, Facebook business page and. But I do feel like the podcast is this more space where you can share more kind of the daily ongoings, different stories and whatnot. It is a, it's a different share for sure. Yes, definitely. And actually something that I talked with one of my guests about is that there's this sort of like special magic that happens when somebody listens to your voice.
It's a different feeling when somebody's reading your content. then when they're like hearing it from you. So I was like, oh yeah, that's so true. I didn't, I didn't even really think of that. But think about it, there's like, you know, I'm not a very sciencey person, but like the frequency over a voice, right?
Like the way you can, you know, have different intonations, right? Like you can show your excitement or if you're like upset, you know, you sound different. Mm-hmm. . So all that, people get to hear that and they can feel your energy. And I think that's so cool about audio, you know, audio as a tool for connecting with people.
Yes. You know, I pushed back on the whole podcast thing for a long time. From a listener perspective. I always feel like I'm behind the time on the trends. And you know, at the beginning when people were talking about podcasting, you know, and listening to podcasts, it was all Joe Rogan. Everybody's talking about Joe Rogan.
And it was like, I mean, and, and legendary at this point. But you know, that was the, and I was like, oh, that's not really my jam. And so, you know, I had no idea that there was this world of podcasts that, you know, really you can listen and be a part of so many different things, you know, I mean, I listened to podcasts about conspiracy theories and true crime and like personal development and some like super , super trash talk.
Kind of like about the reality TV shows sometimes where you wanna just like totally veg out, but you know, don't have time to sit on the couch and you know, watch trashy tv. So that's a guilty pleasure of mine. Or it used to be. So now you can just turn on a podcast and you do kind of feel like you get to know people as they're sharing their life and journey and whatnot.
Definitely. And I think it's so cool, like celebrities now have their own podcasts, so you can kind of get like the inside scoop on the things that we don't see about them on the trashy magazines. But yeah, it is definitely cool and there's all the different genres. So I feel like I've even heard people say like, oh, I don't read the news anymore.
I just listened to podcasts. And hey, that's true. In many ways, you can kind of like self-select what you want to. Mm-hmm. what you wanna consume and what you don't wanna. For sure. So what types of people are you working with in getting their podcast started? Or are you working with people who have podcasts that are already existing and looking to level up?
Yeah, so we actually do both. So I help people with the initial launch, working with them, with aligning the podcast brand to their, you know, their overall brand, and then putting all the pieces together of having. Think about like, okay, what's gonna be the strategy? What's gonna be like ini that initial strategy that we want?
Do we wanna have guests in the launch? Do we wanna just be solo episodes? How many do we want? So there's a lot of little details that go into it. And then of course there's the whole editing piece, which people are like that sometimes, like gets people really frustrated when they're trying to launch or their on their own.
They're like, I don't wanna have to learn how to do this other thing and learn all this new tech. So we take that off their. . So that's one thing that we do. And then we do like the ongoing management as well, and I work with different fields really. I would say one of my favorite people to work with is because I have that wellness background.
I love working with people in the wellness field, mindset coaches, even business coaches that have like that mindset theme in their work. But really, I love working with people who have that big, big, um, . Big mission driven, right? And to want to create, they wanna create abundance in the world, not just for themselves, but for, you know, they wanna have like this ripple effect that affects the world.
And that's just really great because I don't know if I can do that on my own, but if I can help other people who want that and who have that big drive, then I feel like I'm doing good work. , what would you say? Is there anyone that should not do a podcast? Is there a group of people? Is there a specific personality trait?
Is there someone where you're like, you know, in my experience, just maybe this isn't the right direction for you? Yes. I feel like in my field you'll hear people say like, oh, everybody, if you're a serious business owner, you, you must have a podcast. Mm-hmm. and I, that's not me. First of all, I would never try to convince somebody to have a podcast if that's not really in their heart.
Yeah. But I would say if you feel. , you need to start a podcast because you see other people like you, like who do similar work like you having a podcast and you're like, oh, well I should because they're doing it. Thinking that you should is not necessarily a good reason to start a podcast. Right. Also, I would say like if you are like feeling very drained and you're like drowning in work, no, like work on that first , fixing that first, and then think about a podcast, right?
Because a podcast is going to. amplify something that you're already doing. And if you're doing things well, that's great, but if you have a lot of messiness going on, you're just gonna add like a layer of stress that's meant to be not stressful, , right. So yeah, I would advise like that would be the tips that I give somebody who's like, maybe I should have a podcast.
But, Hmm. Are you really ready right now? Yeah, so can I go back to when I started my podcast, we started with some support with someone who came on and helped get things going because it's almost this overwhelming, you know, you're like, oh, podcasts are available in so many places. I mean, you know, you've got, you know, you're standard, but then when you actually start to dig into it, podcasts really get pushed out to even more places that get, you know, for listeners and whatnot.
It was almost overwhelming as someone who didn't listen to a huge amount of podcasts at that time, I was like, I don't even know where to start. So we started with some. On the strategy piece and getting the podcast up and going, and we started with four episodes. We had four recorded episodes and launched those all at the same time.
I don't know that I would do the it again that way, but that's kind of how we got going. And then, you know, weekly episodes from there and alternating, you know, guest episodes, solo episode. And so, you know, we're kind of wrapping up the end of season two. We'll be 50 episodes by the end of season two, which feels like a milestone.
Yes, it is. Yes. That's amazing. And so, you know, always looking back, hindsight, you always think, oh, I would've done that a little differently or whatnot. So when someone wants to, you know, change up their podcast a little bit, do you recommend, you know, now you've got some traction and whatnot. Do you recommend people, you know, make some evolution in their current podcast?
You say recommend start a new podcast. What, you know, what is that? Because like you said, in your business, there's that time of transformation where you were trying to decide, you know, should I pause or cancel my old business and start something new entirely. And so how does that kind of life transition piece transfer over into podcasting?
Yeah, that's a great question because I feel like sometimes I've seen people who completely stop their podcast and then start a new one and I'm like, Hmm. And if I don't know them and I don't really know all the behind the scenes, that's hard to say. But what I would say is, . If you're at a point where you're like, okay, I feel like I want to.
change the name of the podcast, rebrand it. Target a similar audience, but like not completely different. You might not need a whole new show. You might not need to like stop what you're currently doing. You might just need to transition the show. Let people know that there's a change coming. Like maybe you wanna change the show.
Maybe you want something that's a little bit more on target. with your business, right? So then in that case, it makes sense to just rebrand the show. And that's actually what I did with my podcast because as a fitness coach, I was working with entrepreneurs and with like female professionals, career women, career moms.
And so now in my business, it makes sense for me to continue talking to that same audience because. , Hey, career women might wanna have a podcast too, right? Mm-hmm. . Cause they might, they might wanna create their own personal brands and stand out in their career, right? So for me, it made sense to just rebrand my podcast.
Now, if you're going to be talking about a completely different topic or a completely new audience, that's where it makes sense to, you know, start a new. Right. Yeah. I recently saw someone's creator online and he creates content in the smart home space. Really great content, and I'll link him in the show notes.
I can't think of the exact name of the TikTok profile right now, but he does, you know, installs different smart home devices and whatnot. And he actually went to his audience at one point and said, you know, I wanna share more about what it's like to be a creator in the space. You know, how I go about, you know, working with these different businesses and the financial side of that, and really just put it out to his audience as to whether or not they wanted that content on the same channel or whether they wanted.
To split that off. And I noticed just this morning that there was, I was seeing some more of that, like financial creator content on his existing. I was like, oh, the votes must have said, let's keep it all together, , . And so, you know, that's often one of these things when we're doing things in our business and adding pieces or subtracting pieces.
In 2023, I've been really focusing on nicheing down or nicheing down Canadian versus American. You know, and so have kind of looked at, okay, like which pieces logically still fit together and whatnot. So I thought that was an interesting way of doing it. Although a podcast, of course, is a little more one-sided communication wise, so you don't always get that, you know, feedback that you can't, not like TikTok where you say, comment below
Right, exactly. Yeah. Yeah. And I think that's when it, it's helpful to have a community elsewhere. A lot of people, Instagram as a way to communicate with their audience because it's like a simple way where somebody can message you and it's not, you know, it's sort of easy to chat on there. Whereas like I know Facebook for some reason, like, Podcast listeners and Facebook Messenger, it just, it doesn't translate as well.
So, yeah, so you could, you know, and not necessarily have like your own podcast account on Instagram, but you can still like, make sure you have like a podcast stories cover, you know, so that you can link your episodes on there so that people that are following you on Instagram know that, hey, you have a podcast and.
if you know, like if somebody's looking through, they can find your past episodes on there. But yeah, that could be a great way to get people to talk to you, who are listening to you on the podcast For sure. Right, right. Yeah. We have a Facebook community, and I would say it's about a third maybe podcast listeners, and the rest are typical, like our business clients and whatnot.
We've really kind of just created that one singular space, and again, don't know if I would do it that way again, but that's kind of what we're currently rocking. I'm so anti Instagram, the thought of doing more Instagram, I'm like, oh, I dunno about that. . I don't, I don't blame you. It's, yeah, Instagram. I feel like it's fun to create content on there.
That's what makes it fun. But then you get stuck on there. I'm like, oh my gosh, I've been on here for 20 minutes and I've accomplished nothing. Like, get me off this, get me off this app. . Yes, yes. My children who are both, you know, like working on theirs. Boards and stuff. They, you know, there are other kids on their teams that have Instagram profiles and so this was this latest thing where they wanted Instagram.
So I started with my daughter, who's the older one, and she's had Instagram now for a while. And, you know, she doesn't have it unsupervised. She does some things and I help and, and whatnot. And then now my son, of course is like, well, but now I'm the same age as when she got hers. And so I, I said to my husband last night, I'm like, gosh, I feel like I've taken on, it's like this new social media manager gig, , all these new things and whatnot.
Yeah. Oh my gosh. I can't even, I can't even imagine that yet. , how old are your kids? I have a seven year old and a two and a half year old. There you go. Yes. Yeah. Mine are, well turning 10, turning eight, and almost four. So yeah, the 10 year old and the eight year old are the ones that are, and it's all really just mostly sports stuff and whatever else, but yeah.
Yeah, that's great. So working on a podcast and you know, a lot of times I actually have a close friend who started, she paid someone to get her podcast going. Same kind of thing, you know, like let's create the podcast channel and the strategy and the first 10 episodes and whatnot. and then she's been stalling for a year and a half
Wow. And we talk about it regularly. She's a friend of mine and I'm like, just record the episode. Yeah. And she is so bubbly, outgoing. She goes live all the time. She's got a huge following on TikTok and YouTube and whatever else. And so, but she does more video, short form video content. . And so she's, you know, and it, so now there's kind of this almost like a mind block in terms of like recording these podcast episodes and I'm the opposite.
I would way prefer the podcast to video content 100% . And so she think, you know, we always laugh back and forth because you know, she's like, you record every week. And I'm like, yeah, no problem. . It's so interesting how just different people, I would assume that she would've had no problem doing it. And so I ra her all the time.
Record the first. Gotta do it, record it. Did you do it ? So someone who is overwhelmed by the thought of the editing and what would I even talk about and whatnot, is that something that you helped them work through in terms of getting those episodes done and not running out of things to say? Definitely that is, I would probably say that's one of my things in my zone of genius bucket.
But yeah, I definitely love helping people. First of all, I kind of like changed their mindset a little bit about. how it's going to be more content to create. Because the reality is if, especially if, if your friend is already active on TikTok and wherever else making video, she already has content, like she already has content that she could then repurpose on the podcast.
It could be as simple as like even using the audio from some of those videos. Or I could be like going back and being like, oh, in this video I talked about X, Y, Z. . So why don't I do a podcast episode? That pretty much says the exact same thing, but now I'll just be a little bit more intentional about it because I've already talked about it and I now I can kind of like really know what I wanna say and just make sure I'm speaking to like that one person.
Yeah, right. Because when we we're on, on a podcast, especially when we're doing solo episodes a week, we wanna be like, we're whispering in somebody's ear, right? It's one person versus like on video you're addressing. , you know, 50 people who are watching your video or whatever it is, right? Yes. So it's just about making that little change, but it really doesn't have to be so much more and so much so stressful.
Or it's just about like, Planning ahead and having an open mind and being willing to repurpose, which I feel like as smart business owners, we all wanna maximize what we're already doing, right? Just like we wanna maximize, you know, our, you know, like with your background, like maximize your income, right?
And like your revenue and all that stuff. You wanna maximize your content, right? You don't want your, you don't wanna lose content that you work so hard to create. So why not repurpose? Exactly. Exactly. Yeah. It's interesting because we talk about it all the time. I'm like, have you done it yet? Have you done it yet?
because I'm like, come on, girl, get going. She's paid up all the money, which I think is often time, you know, when people are gonna take on a new project, whether it's I'm gonna launch a YouTube channel, I'm gonna launch a podcast, I'm gonna write a book. There's a time element, and there's also this, you know, financial investment into doing so.
And I think that oftentimes it's, Hey, I don't have the, you know, funds right now to launch something new, or I don't have the energy time. And so, you know, I'm like, you're halfway. Keep going, which is the my mantra for 2023. Just keep going. You know when it's uncomfortable, when you feel like, oh, I don't know if I can do this.
You know, keep going. Just keep, it does get better. It really does get, it gets easier. Yeah, I mean cuz we're now at the end, like near the end of our second season, and I can say at the beginning there was more stress about the editing, you know, the editing style, the, you know, making sure that the podcast episodes when there was more people involved in the editing and whatnot, it was almost took a little longer.
So there was some like, oh my goodness, this is gonna be done in time and those kinds of things. And now it really does, you know, it feels more like a well oiled machine for. Exactly. And I've had the same experience because when I started podcasting, I wasn't a podcast strategist, I didn't have a production company.
Yeah, right. So I was doing everything on my own. And even listening back to some of the first few episodes that I recorded, I say, um, and I say like, , and, but the thing is that that's me. And at first I was like, oh gosh, I need to go back and like remove some of those because I don't, you know, it sounds, it doesn't sound as professional.
And then I'm like, you know, . If somebody's gonna judge me for that, then I probably don't wanna work with them, right? So I just wanna sound like, like who I am. So I, you know, stop worrying about that. And even now, I have an editor who works on my podcast and on clients' podcasts, and I'm like, you don't have to, like, don't go crazy removing any of my ums and anything like that, , because that's just, that's how I talk
And I think also as you do, the more and more that you do, you start. become more aware, right, of how you sound and you stop yourself and you pause a little bit. Cause that's, that's what helps me not say, um, as much is like taking the time to kind of think about what I'm gonna say. So it all comes with experience.
It all comes with like, the more that you do it, the better you get at it too. Yeah, right back to that. Just keep going. You know, it's the same. A lot of clients, you know, vi short form video is a big thing these days. And you know, it's this, oh, I don't know. I don't know. What if I, what if it's not good? And you know what, chances are there will be lots that is not good.
I could go through our short form video and think, oh, I wouldn't do that again. Or you know, like, Ooh, I was, well, why did I, I shouldn't, maybe not. , but you just have to keep going because all of those people who are so good at it, because there are some creators that are truly incredible, they can act like pack in, you know, entertainment experience, value, everything all in 59 seconds and you're like, that's great, but everyone started somewhere.
Exactly. Yep. I always say, no one's born an expert. We all start at zero and then we get better from. Yes. Yes. So, you know, now someone's launched their podcast. What is that next step? What is, when you're talking about your services specifically, so we kind of talked about, yes, there's this strategizing, getting it created, getting it going.
So now someone is further along in their journey and they're ready to take that next step. What is, what does that look like? Yeah, so this is really usually somebody who. either has been doing it on their own or maybe they've had like an editor, just somebody to help them with that editing piece. But they're still creating, they're still the one who's like creating the show notes and trying to put out their episodes out there on social media, their email, wherever.
Wherever they are, right? Yeah. But they're like, they're starting to realize that, hey, this time that I'm spending, I'm spending a few hours on this every week. I could be using this time to do like a higher income generating. Activity, whether it's doing more sales calls or maybe going on other people's podcasts, like something that's gonna move that needle for me more so like I'm ready to hand this off to somebody else.
So yeah, so that's where we can come in too. And we like the approach that I have here is to really be the partner in somebody's podcast. Sort of like if you're familiar with like an O B M, like an online business manager, right? Like they're usually there to help a business owner, help them with a strategy.
So help them a little bit more with like the Strat. The thinking piece, like the thinking and the visioning, or even like, what's the other word? There's O B M and there's like d o O, like director of operations. Yeah. So think of me as like that for the podcast, but not only the podcast. Like, so when I work with somebody's, with somebody's podcast, I look at their whole bus, like I look up their whole marketing, right?
Cause if you are just doing your po, if you're just kind of doing the doing. , like do your podcast, but it doesn't align with everything else that you have going on in your business. It's gonna just be like this heavy thing that you're doing and it's gonna feel like it's expensive and time consuming and you are gonna wanna stop doing it.
And like my goal is to, again, like I wanna support people who are mission driven and who are doing, they have important messages to share, so, . I don't want them to stop sharing that message, so I wanna keep supporting them so they keep reaching out to people. So it's about being their partner, helping them like really think about how this fits everything else.
And then also like being the expert in podcasting, right? Because podcasting, it's still like this very new industry. There's so many new things coming up. Like even in like the main hosting site that we use, we use lipson.com. , there's like new things that they add. There's mm-hmm. , there's always new things that come up, like, oh, now you can share to this thing.
Now you can do this thing on there. So like, by having me on their team, like I can share that with them. They don't have to go and like try to figure out like what else to do, like how, where else to get their show on. So it's just like all those little things too, where it's like, you know, if somebody is.
you know, let's bring it back to marketing, right? Let's say social media marketing. So if you are a business coach or, or any kind of business owner, right? So business owner and you know that you wanna be on TikTok, but you don't know how to strategize your like, I don't know, you don't know how to do that.
Mm-hmm. , like you don't know how to create up a TikTok. You don't know how to. , make sure that it's working for you. It's the same thing. It's like having somebody who's like, I know that platform and I know how to make it work for you. So that's the benefit of like having me or having any expert in somebody's business, especially if they're ready to go to that next level.
If they're ready to go from like, Six figures, the seven figures, that's when you really have to start thinking, how can I bring somebody on who's gonna help me think? Mm-hmm. , so I don't have to be the one thinking about all the things. But you can, and you know, it's such a great point about experts because I actually just this morning had a sales call with someone who.
I know through a, a network, a local networking group, and ironically, her kid goes to the same elementary school as me. So, you know, in the online space it's not super common that you're literally working with someone that's right down the road. And so, but she came on because she had a QuickBooks question.
And so we do so much bookkeeping and it's an area that I am super knowledgeable and passionate about. And she just had a question about bringing some information. from her Stripe account into her QuickBooks account. It just wasn't driving. And so I said, Hey, let's just jump on a call and like walk through this issue.
And so then she was like, well, I have you. And so we were talking about these other things and she's like, I just don't even have the time to even like explore, like, you know, we were looking at this different integration piece and she's like, there's so many options. And, and that is the expert, whether it's in social media marketing, whether it's in.
Whether it's in YouTube or podcasting or bookkeeping, when you're hiring an expert, they know the ins and outs of the different platforms. A new feature comes out and they are exploring that feature and decided, you know, and they can say, yes, it's great, or No, we're not quite ready to use that, or It's not even relevant to you.
The number of things, you know, we get questions all the time from clients. They've seen something on social media or they've seen something in the news where it's like, oh, there's a. Deduction or there's a new this or that, and it's like, Hey, I wanna do this. And you're like, oh, well actually that totally doesn't apply to your business because of X, Y, Z.
They're like, oh, oh, thank goodness. Like, you know, and no additional time spent. And so that it's talking and working with experts because you can't be the expert in all of the things. It's just you would spend all of your time just researching all of the things and never get anything done. And so something so much to be said for working.
and building the community of people to that you can pull that information from so important. Exactly. 100%. And it's also like when you can kind of like follow the tried and true methods and apply them to you, that's when like things start to feel more useful. Like, I'm not a QuickBooks expert by any means, but like, you know, using QuickBooks for example and like knowing how.
implemented for your type of business, right? Because somebody who is somebody who has a lot of exp like a product-based business, it might look completely different for them mm-hmm. Than for somebody who service based for somebody who has like a large group program than for somebody who runs a small like consultancy.
Right? So it's all about like, how does that apply to mean, how do I make it work? How do I make this thing work for me in like my specific situation? So yeah. So that's, that's really. Yeah, you know, especially on the bookkeeping side, because you can go from super simple, you know, I get this much in revenue each month and I pay out this much expenses and this is my profit.
And so, you know, you really can, there's like some definite DIY bookkeeping that can happen there, but then people start adding in as their businesses. Scale and grow. And it's like, well, you know how to use the QuickBooks program now and you've been doing this on your own for a while and you're good to go.
But then you know, you add in inventory or you add in, you know these, you're a subscription thing or you add in where you're sending a quote and sending multiple invoices and you can see that each of these ads like this, this little bit of complexity and then. , you know, it's like, oh, I'll figure it out, I'll figure it out.
And then it's, you know, creates big masks, right? Typically . And so, but sometimes just like the call this morning, sometimes it's just getting that insight from someone who understands and that strategy, and it doesn't necessarily mean you have to go to an ongoing service, but you know, reaching out and connecting with experts to get that information in your business so that you're at least on the right path.
Definitely. Yeah. So with you, So if people want to, you know, they've been thinking about having a podcast or they have a podcast and they're looking to level up, they're wondering, maybe this is the right thing for me, maybe it's not. How would someone get in contact with you? How would they work with you?
Yeah, so definitely check out my podcast. It's called The Elevated Fems Movement. I have a three episode series. I believe it's like episode 56 through 58. Somewhere around there where I talk about like, who should start a podcast? Like what to think about before starting a podcast, how to maximize a current podcast, and a, you know, some of the main things that I think somebody should think about when they're either starting or already running a podcast.
Yeah, so check out those episodes. and yeah. I'm also on if you have any questions, like if you want to make sure that the podcast is the next right step for you or if you, if you have a podcast and you're like, look, I think I'm like really ready to maybe get some help and you just wanna talk and see if maybe you would be a good fit.
Definitely reach out on social media. I'm active on LinkedIn, Instagram, Facebook. Those are the main places. Awesome, awesome. How do you find LinkedIn? I feel like there's a lot of, it's a lot of cold messaging over on, on LinkedIn these days. There is, I have just started like actively using it for about a month, so yeah, I'm still quite new at it.
What I found though is that if you can sort of get a little community going, , then the people start seeing that and you start to get traction. Cuz I'm getting right. Pretty good traction. Now after a few weeks of just sharing content and I'm not there every day. Like one of the marketing coaches in the business coaching program that I'm in, you know, she's like, you should be there every day.
I'm like three times a week, , three times a week. That's what I can commit to. Yes, totally. And it's, you know, unseen traction. So again, it's all. Make it work for you, right? Whatever's that you wanna tackle make it work for you. Yes, yes. I think that applies to everything. You know, you'll go in and people who are doing really well on TikTok, I've heard so many times, you just share three tos a day.
and if you're not sharing any TOS a day to go to three toss, it's like a huge overwhelming jump. But I think it comes back to this whole piece where, well, one a day or three a week consistently is still better than none. And so when we get into this whole, like, you should be there every day, or you should do three a day, and you think, I can't do that, so then you don't do.
There's like this disconnection and so it comes back to that like, keep going, get started, get practice, you'll get better and just keep going. Absolutely. If someone had, if you had a tip for someone to implement in their business today that they could get that quick win, that they could get them going the right direction, what would that be for you?
Yeah, I think one of the things, one of the main things that I've realized is that there's probably like, if you're looking to be like, okay, I want to either. Make a connection with somebody, maybe collaborate with somebody like be on their podcast or I really like, would love to get the sales call. Look at your warm leads, like look at who has already been interacting with you.
Look at who has shown interest in the past and start there because I feel like a lot of times and. . Even people that wanna start a podcast, they come to me and they're like, so how quickly will I grow my audience? Right? And it's like, all right, that takes time. , you know? Yes. I do not promise an overnight results ever, because podcasting is a long-term strategy.
So if your desire is to get like a quick win, to get something like tomorrow or next week, start with what's already in your network, what's already in your experience, right? And start there and then worry about the long term stuff. Yes. Yes. I think it's, you know, podcasting is not a short-term strategy, nor is SEO.
People come to me that, you know, that's another service that our agency offers is the seo and people wanna rank at the top and they wanna rank at the top right now. Yeah. And you know, SEO is not the way to do that. It is a long-term strategy, and I think that it's always a balance of short-term strategies.
You know, it's almost like golf, the short game in the long game, , you need a good balance of both because you do need that forward momentum and you do need. Immediate wind to get, you know, keep things going, but you also have to be investing into the more long-term things that are going to pay off in the long run.
But that are, you know, podcasting is a great example of something that is definitely a more long-term strategy. Absolutely. Yep. Well, Julia, thank you so much for being here and sharing your knowledge and information about podcasting and taking it to the next level and whatnot. I really appreciate it. My pleasure.
Tiffany Ann, thank you for having me as your guest. Well, we are all out of time for today. If you guys have not joined the Service Based Business Society, Facebook community, make sure you head on over to Facebook and we can continue the conversation. Be sure to also follow the show by going to any podcast app and searching surface based business society.
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