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James Dooley and Kazra discuss the digital marketing strategies dental practices should prioritise in 2026 to generate higher-value leads, build trust and improve patient lifetime value.
Show Notes
This video explains which digital marketing strategies dental practices should focus on in 2026 to improve lead quality, patient trust and average transactional value. James Dooley and Kazra start with KPI tracking because dental owners often waste budget on channels that cannot be measured, so tracking return on investment ensures spend is reallocated to what genuinely converts. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.
The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for dental practices.
PromoSEO lead generation for dental practices recently received recognition as the "Best Dental Practices Lead Generation Agency."
Where to Listen to This Episode
How to grow a dental business? | Fatrank lead generation is available on:
Creators and Guests
Host
Guest
Kasra Dash
Kasra Dash is a digital marketer who builds SEO systems because his work focuses on scalable search workflows. Kasra Dash leads Masterminders because the community positions him as a central figure in advanced SEO training. Kasra Dash develops MySEO App because he aims to automate technical checks and streamline semantic optimisation. Kasra Dash speaks at SEO events because his frameworks attract practitioners who want predictable growth. Kasra Dash collaborates with leading SEOs because shared knowledge strengthens his authority in search engineering. Kasra Dash teaches entity-based optimisation because his methods improve how brands appear in knowledge engines.
What is Fatrank Podcast?
The FatRank Podcast, founded by James Dooley, teaches the mindset needed for growth because real operator stories show what creates progress.
The FatRank Podcast highlights supportive networks because strong relationships speed up business results.
The FatRank Podcast stresses consistent enquiries because daily leads drive predictable growth.
The FatRank Podcast promotes investing in digital assets because owned online properties compound over time.
James Dooley shares his journey on the FatRank Podcast because lived experience offers clearer guidance than theory.
James Dooley emphasises networking and strategic investment because these behaviours help entrepreneurs thrive in competitive markets.
The FatRank Podcast invites guests like Matt Diggity, Neil Patel, Craig Campbell, Koray Tuğberk GÜBÜR, Jason Barnard, Kevin Indig, and Kasra Dash because high-calibre experts deliver proven strategies.
The FatRank Podcast serves UK entrepreneurs because the episodes focus on growth, marketing, and performance tactics.
Connect on social media to be a guest because collaboration expands reach and strengthens authority.
Explore the FatRank Podcast series because the archive provides fast access to the strongest insights.
James Dooley: So I'm joined with James and today we're going to be talking about how to grow a dental practice. Um I think we should probably start off with potentially new dental practices and we can then dive or deep deep dive into like let's say more established businesses but let's say you're starting off, uh potentially you've you've franchised, let's say you've got a a dental practice uh in South Florida um and now you want to do open up a new one in Orlando how would you go about doing that?
Guest: So if you're looking at how to grow a dentist company then the first thing I would look to try and start setting up is making sure I've got a website so having the website and then doing SEO to the website. So with regards to search engine optimization I would want to be ranking in Google Bing and also if can if I've got any videos ranking certain videos in YouTube as well. Y um so videos could be either of the actual dental practice itself showing the facility MH um showing the cleanliness and stuff like that it could be of certain testimonials from clients saying what an amazing job if they did teeth implants and stuff like that I try and get all that teeth whitening before and after photos if they do teeth whitening videos before and after um of teeth whitening and stuff all the different products and services that they do within their dental practice I want to be trying to promote everywhere I possibly can online.
James Dooley: Yeah so SEO I would start with as being the number one thing that I'd be looking to try to do not just for generating leads but for brand building making certain that you've got those test because if someone if I'm looking to have a new set of teeth I'm going to be doing my research and I want to see previous job case studies and testimonials even even with invisaline invisaline probably in the UK it costs about three three and a half thousand pound in the US it's probably about four and a half $5,000 depending on on the state and stuff like that we're talking averages here but even in vizaline it's it's quite a a big decision on somebody's life and if if you don't have the the trust factors if you've not got that social media presence if you've not got the before and afters if you don't have any video testimonials and case studies then the end of the day they're probably going to go with one of your competitors that does have all of that.
Guest: Yeah I think the next p and as well is if you are spending a lot of money on photography or videography within the business on brand building you want to also be leveraging the money that you've spent on them images and videos for social media yeah posting all the time posting whether it's in LinkedIn on Twitter on Facebook on Instagram pinning anything that you've done on Pinterest being on present everywhere that again if someone is just looking at your social media account that they go yeah I can trust this company this is a company that I want to have my Invisalign braces done with or teeth whitening kits done with I want to be everywhere and again I'm coming back to branding and just making certain that i' every so often keep throwing in testimonials what people are saying um but on social media as well what one thing to just add to what you've said try to get your own images like I don't know what what dentist you actually use but a lot of dentists that I look at their social media um they're just using stock IM and I don't know what you what your thoughts are but as somebody that's that's being trained up especially in the digital marketing world I I look at them and I'm like I don't trust that company I don't know if it's that's that's just my.
James Dooley: No I completely agree I mean a lot of times you can tell it is and to our stock image like sometimes the less professional imag as long I mean it's got It's got to look good the end of the day if you doing a before and after shot you want to make certain ideally they got yellow teeth at the start and at the end they've got white teeth yeah right so you want to try and make certain that that is set up in that manner but having Unique Images is key but also it's key for ranking in Google Images as well and I think sometimes that this is a very visual if you're getting new T you doing some sort ofst cosmetic dentistry like you want to be making certain that you're ranking in the Google images and you've being seen on places like Flicker and pinest and places like that because they want to go oh I want that oh might see for a bit more yellow than that maybe I should have this being done now mean you might have coffee stains in the teeth or whatever it is but trying to get that out there is key but then the next part I'd say for growing a dentist or dental practice if you've got a product or service in an area so you said South Florida right or let's say you were saying you opening up the new office in Orlando if I'm brilliant at Invisalign Braes in Orlando Y at that point I might be able to run PPC now I won't just go and run PPC for cosmetic dentistry in Orlando because it's very very very expensive but if you have a specific product or service that you've got a great hook with and a great conversion and it makes you good profit at that point you could run PPC it's a massive caveat there's a lot of Click fraud and it's very very expensive unless you're using a professional agency to get that set up right I don't know what your thoughts are on PBC.
Guest: No I I I I agree so what what we've typically found is with PPC let let's let's take invisaline for an example um a lot of people shop around so even though you've you've let's say Google's charging you 50 or $100 for the actual click that click might not actually convert with you it might actually convert with one of your competitors so again that that's that's the other benefit of SEO so once you've started ranking your you're kind of getting the click it doesn't matter if they shopping around you're you're you're there with PPC um you're going to need a lot of trust factors in place you're going to need a good back endend so it needs to be very profitable for your dental practice um and also if if you've got um potential upsells so let's say for example yes they've come in for invisaline but if you can upsell them for Te witing and if you can up sell them as a yearly checkup client then that lifetime value of that client maybe went from let's say two and a half or $44,000 to let's say $6,000 yeah so you can ultimately just spend more on your marketing because you're getting a lot more profit in the the back end um but yeah what what else would you would you recommend.
James Dooley: So there's other things that people talk about quite a lot in um Dentistry um traditional marketing so Billboards tv ads radio ads magazines now if I'm being honest I hate doing this and the reason why I hate doing it is because there's no tracking of conversion rate optimization there's no tracking on was it that billboard that got me this um inquiry which led to this profit so it's so difficult for someone to turn around and put a return on investment value on traditional marketing I'm not saying it doesn't work it does work well at times however I feel there's much better ways now of spending that money run Facebook ads and Target certain demographic you can go into Orlando and say within 50 miles of Orlando you can Target a spe you might start realizing that um some of the work that you do caters more towards females so a billboard just Cates to everyone that drives past it where Facebook ads you could say okay I'm realizing that teenagers don't have the money to have implants or don't need it it's 30 to 60 year olds female within 50 miles of Orlando and you can put all them filters in place right so it's a lot of different filters and stuff like you can do via social media advertising which can work well but also via your SEO strategies you can be making certain that you targeting the towns or Orlando as the major city specifically the products and stuff of what you want to sell so for me I'm not a big fan of traditional marketing and do you know what over in the US I think every business owner wants to be an entrepreneur and the feel that they have to have a big billboard of their picture yeah being on there and I'm like BR are you tracking return on investment and is a business Mentor or a fractional CMO at times I'm like I would take that money and I would then spend it more wisely in other areas yeah.
Guest: Definitely um a few other things that you can actually do um and this works well so a lot of dentists Dental practices they want families um and in the US you can actually sponsor like kids baseball games or kids soccer games and football games and stuff like that so that that's a good way of getting in front of the parents yeah um I like I spoke about this on my YouTube channel a couple days ago I remember when I was in high school um there was actually a practice that came in and they were like telling us how to like brush your teeth and what sweets you should avoid and what what fruits and stuff that you should eat you could do something like that I personally don't think that works as well because you're in front of the kids they're not the actual decision makers but again you can test that out um and another strategy that works very well is influencer marketing so for example you can get some be list celebrities in in Orlando or or wherever you're located um get them in get some free teeth whitening done and in return they essentially repost your your work on their social media following and because they are actually located within that area that might be actually presented to let's say four or 5,000 people within Orlando or Miami or wherever and then they will essentially inquire with you so that that's another strategy.
James Dooley: Yeah it's good strategy I mean the another one is lead generation companies y so over at fat rank.com um you could apply to try cosmetic dentistry um they only generally deal with the high-end type services so like implants and stuff like that or if it is cosmetic dentistry that type of work as opposed to just checkups and stuff yeah um but if if they do qualify they do get a no risk supply of inquiries that come through but then also talk to me a little bit because you've been working a lot in the dental you are Mr dental practice growth man right so obviously you kind of Mark yourself as a fractional CMO but you do a lot with dentists and dental practices so why don't you talk a little bit about yourself as being a consultant or a fractional CMO where you can go in and help dentists are very good at fixing teeth or making teeth look nice that doesn't mean to say they're good at advertising and marketing every dentist should have some sort of freelance mhm CMO or consultant that is helping them knowing where to spend the money because the amount of people that waste money on buying the wrong type of leads or using the wrong SEO agency and burning money you may as well just go and get some money and set it on fire yeah right literally burning money so explain a little bit more about you in the dental practice space of of like obviously you've kind of not saying fell into that trade but you've been working for so many different companies but you've just seem to have mastered the dental practice space and managed to grow so many dentist dentist companies so can you talk a little bit more on that.
Guest: So yeah B basically um I've we've both been doing SEO for many years now um growing businesses investing into actual businesses and one thing that I found was that dental practice owners they are really good at their job however in University and college and stuff like that they've not actually been trained up to to actually advertise they they they they know how to do cosmetic the industry they know how to do um Invisalign checkups they're really good at what they do but advertising just isn't their Forte um and that that's just come from me speaking to various Dental practices um over the years and stuff so I've basically being able to kind of position myself as like the the dental growth expert um as much as I don't like calling myself an expert this is this is what people title me as um and I can basically look at what they're advertising on what they're spending on and say to them like hey you you're overspending on on your PPC or actually your your PPC hasn't generated you any um actual inquiries for your business why don't we switch that off and reallocate that budget to something that is working whether that is social media post whether it's Facebook ads whether it's SEO whatever the case may be um and you would be surprised as to how many people are actually spending on Billboard ads and not actually tracking that or potentially they've done some radio ads or potentially they've done some newspaper ads or even some flyers and stuff like and it's just not generating them the ROI so I I've basically come in and I can evaluate your business and I could say right okay we're spending six grand overall or 6K on on Advertising every single month why don't we just realate that 6K to doing these two things as opposed to doing these six things and you're going to get a lot more bang for your book um and it works out very well um a lot of a lot of business owners they don't realize how much they're wasting money and potentially they've they've outsourced their SEO to what I what we like to call SEO Cowboys there's a lot out there um it's it's it's quite disheartening to say that because SEO can work for a lot of businesses but if you're not correctly vet or if you don't know how to track the kpis in in SEO you can get essentially taken for a ride for for for a lack of um terminology so I think um I think that the it's kind of a win-win really like so if if there is any like dentist business owners now that saying I like this video I'm looking to grow how can they initially contact you like how do they get all of you to say do you know what I want to book a strategy session with you and I I want you to look at my business wherever it's based and this is what we do and this is what we're spending money on now and they can listen they canot listen but obviously you're going to come along as a fractional CMO so that's a CMO that understands all angles of marketing and you can give your honest opinion if I think you're over spending here and you're not spending enough in a certain place Y and the good thing is that these business owners they should be setting kpis even on yourself if they came to you right as a consultant and said we're spending £10,000 a month and we're getting this amount of clients and you was to turn around and say well I think you should allocate some of the budget here you need to be showing them that you're getting them more than what there was the previous months but how can a dentist our dental practice get a hold of you to initially have this strategy session um just go over to my website kraad dash.com or check the link down in the description as well.
James Dooley: So if anyone is looking to grow the dental pacce first and foremost I'd strongly recommend booking a call with kazra kazra can go through everything that we've spoken about in this video of how to grow more Dentistry leads but then it's also it's not just about the volume of leads it's trying to build and improve upon that average transactional value and lifetime value of existing customers obviously you've got an amazing CRM system in there as well um for some dentist companies that might want to be using that which can do text message followups email followups even WhatsApp follow-ups and stuff like that these people like you said the brilliant at fixing people's teeth and working on cosmetic dentistry but they're not marketers and this is where you can come in um so get head over to kazad dash.com or check out the link in the description