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Hey, Bo here.
Hope you're doing well.
You know, the longer I've been
on this entrepreneurial journey.
The more I've seen that success
has so little to do with what
most people think it does.
You know, a lot of the coaches and stuff
out there, they're teaching business from
a very tactical and strategic perspective.
Like you need to, you know,
do this and this and this and
follow this strategy and do these
actions and build this funnel and.
Make your offer like this and your
copywriting like this, and your scripting
of your content like this, you know, like
there's all these very tact, tactical
things, and I think most people believe
that that's what they need to know.
They need to know the tactics
and strategies and, and all of
that stuff, and know what funnel
to build and blah, blah, blah.
And you know, some of that is important.
You need a little bit of that, but you
have to see like there are people out
there that are massively successful
who don't know any of that shit.
There are people that are making
millions of dollars and they
don't know what a funnel is.
They don't know how to.
Write copy or script
content in a specific way.
They're just out there being
themselves and prospering.
So how is that, how, how are there
people out there that are just
make, making millions of dollars and
they're very successful without even
trying to be really without, without
knowing all the tactics and strategies
while there's people out there.
There's so many people out there.
I would say the majority of
people are the people who do know
all the tactics and strategies.
They are consuming all the information.
They know everything or
pretty much everything.
You know, they've heard 90% of it.
They, they have all the strategies,
they have it all in their head.
They know what to do, but
they're still not successful.
Like, how do you explain that?
The people who who know less are more
successful than the people who know more.
Well, it's pretty simple.
It's just that success is
99% your psychology and
your state of consciousness.
It's your identity.
It's who you believe you are.
It's the internal stuff.
It's the way you think,
it's your emotional state.
That stuff is so much more important
than the tactics and strategies,
and I've had this calling for
quite a while to like really.
Share more about that aspect of
entrepreneurship and, and success.
'cause it's, I think
it's like more important.
It's harder to sell, maybe it's
harder to sell people on, like
why they need the mindset work.
They just want, you know, most people
just want the tactics and strategies
and just, oh, just tell me what to do.
But like, I've seen it so many
times, like I've had students
in my programs and things where.
You know, I give them
everything they need to know.
They have all the knowledge
and information, and they still
don't do anything with it.
And it's so obvious to me like
it's just a mindset problem.
Like most creators who are not successful,
it's just because of the way they think.
Really.
That's it.
It's because of their psychology, it's
because of their limiting beliefs about
money, maybe their poverty consciousness,
you know, they have all these.
Internal limitations and resistances,
and that is 90% of the game, if not
more like entrepreneurship is just a
game of overcoming your inner demons
and facing your traumas and stresses
and learning how to release that
shit and get out of your own way.
That is 90, 90% of the
game, if not more, and.
I really want to start really
talking about more of that side
of entrepreneurship rather than
just the tactics and strategies.
Because like I could give people all
of those strategies in the world and
it's not gonna really make a difference
in their life unless they also
address the internal stuff, you know?
So I just realized like how important that
is, and I've seen it in my own life also.
Like I've seen myself, like, I'm
only saying this because I've, I've
noticed this destructive pattern
within myself, like this pattern of.
Acquiring all the information.
I know everything I need to know.
I have all the knowledge in the
world that I need to make as much
money as I wanted and to be asce
as successful as I want to be.
But there's something inside of me
that still like sabotages myself,
you know, and holds myself back.
And prevents me from doing
what I know I can do.
You know, and I realize that
it's, it's really much deeper
than just like the knowledge.
It's, it's really not about the knowledge.
It's about your state of being and
who you, who you are being, and how
you are showing up and the energy that
you are embodying on a regular basis.
Like are you embodying?
The energy of the person that you want
to be, or are you stuck in the past and
your past identity and who you were.
You know, like you have to step into
the future identity in a way, like who
you want to be, and you have to be that.
Now, that is the key to manifesting what
you want in your life is you have to be.
Now the person that you envision yourself
being in the future, you know, most
people are just like looking to the future
and like, oh, someday I'll have that.
Someday I'll be that person.
I'm working towards it, you know?
But if you're working towards
it, you're always seeing it as
something that is not here now.
You know, so you have to be it now, and
that's when it'll come into your life.
You know, like you can't get it if you,
if you aren't it, you know, that's like,
that's, that's the law of the universe,
you know, like you attract what you are,
not what you want, not what you chase.
After you attract what you are and
who you are on a, on a deep level is
what will determine your results and.
Fortunately, who you are
is not fixed in stone.
You know, like we form this ego
throughout our lives, you know,
this, this solid fixed identity
of like who we believe we are.
But if you're attached to
that, then you're always gonna
resist change of any kind.
But so, so you have to see like
your identity is not fixed in stone.
Your personality is not fixed in stone.
The habits and things that you have
throughout your life and the way you think
and the way you feel on a regular basis,
those are just deeply ingrained habits.
But it's not who you are.
It's not really who you are.
It's not your true self.
So we have to learn how to release the ego
and the false self so we can get in touch
with our true self, the self that feels
at peace, the self that feels abundant,
the the self that doesn't have all these
fears and insecurities and resistances.
And when we can live in alignment with
that part of ourselves, that's when we can
move forward gracefully and take action
and not have all these self-sabotaging
behaviors and habits and things.