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Real Insights. No Fluff.
This is not a get-rich-quick podcast. If you’re looking for overnight success or easy money, you won’t find it here. But if you're serious about growth, ready to put in the work, and want strategies that actually move the needle—you’re in the right place.
Hosted by Ali Özbay, founder of Podcrafts, this podcast dives deep into the minds of industry leaders and experts—people who’ve been in the trenches, learned the hard lessons, and know what truly works. No fluff, no theory—just real insights from professionals who’ve walked the walk.
Whether you're an entrepreneur, a marketer, or a business leader, Podcrafts Podcast gives you practical advice and fresh perspectives to help you stay ahead.
Prepare to change the way you think about success.
00;00;02;29 - 00;00;30;47
Attention! This is not a get Rich quick podcast. The insights shared here won't promise overnight success or easy money, but if you're serious about growth, ready to put in the work and want strategies that actually move the needle, you're in the right place. This podcast is all about tapping into the minds of experts. People who've been in the trenches, learned the hard lessons, and ready to share what actually works.
00;00;30;52 - 00;00;52;38
No fluff, no theory. Just real insight from professionals. I'm Ali, Asmr, founder of podcast. Over the years, I've worked with industry leaders creating content that drives real impact. Let's get into.
00;00;52;43 - 00;01;14;18
So today, my guest is actually my partner. He's a great podcast producer, editor, and a project manager. I'm here today going to talk about the question that people ask, are audio podcast dying? Let's dive in.
00;01;14;23 - 00;01;19;31
Yeah. Farah what was Stephan saying? He was saying that audio podcast. So we were gonna.
00;01;19;31 - 00;01;21;08
Efe Dinler
Mention his name?
00;01;21;13 - 00;01;22;51
Of course. Why not?
00;01;22;56 - 00;01;36;43
Efe Dinler
Okay. All right. So the topic here is, are the podcasts dire? It's an interesting topic. It's a controversial topic, and it's a question that needs to be answered. Whether if the podcasts are dying or not.
00;01;36;46 - 00;02;04;14
Let me cut to audio podcasts. Yeah. Audio podcasts. It was 20, I think 20 around 20 and 19 people started saying, oh, video is going to be the new thing. Video is going to be the new thing. Which it did. It was. Correct. Right. But yeah, I mean, audio podcasts are dying for who? Some people do prefer YouTube to consume podcasts, but yeah, some just don't.
00;02;04;19 - 00;02;28;21
I mean, personally, I go between the two, between Spotify and, YouTube. And I think that's the case for most people. And there are also people who are like, this guy's running and he's listening to podcasts. He's not dealing with YouTube because he has his, library or whatever, or his playlist on Spotify and, or Apple Podcasts.
00;02;28;21 - 00;02;36;04
So, yeah, I don't think like if you ask me, I don't think podcasts are dying, but let's just prove that. Right.
00;02;36;18 - 00;03;15;07
Efe Dinler
So let's first and foremost, in my opinion, we should say what we should be saying at the end. In the beginning, which is both audio and video, podcasts are pretty important in terms of content creation because they both cater to different audiences, different consumption habits and so forth. But are the audio podcasts dying? Not really. And I have a few data that I have researched before we decided to record this, and I would like to mention a few parts and make a thread out of it on why audio podcasts are not dying.
00;03;15;07 - 00;03;35;08
Efe Dinler
Because first and foremost, as you mentioned in 2020, and given the pandemic and given the world situation and everything and the technology and all of that, we have met a few new companies and tools and technologies to actually record a podcast. Back in the days, it was face to face.
00;03;35;12 - 00;03;53;05
And I remember, look, I remember when it was First Square, what the hell was it called? I do not remember the name, but square something. And then Riverside came along right after zoom. These were like this new tech tools. Yeah. Go ahead.
00;03;53;11 - 00;04;17;33
Efe Dinler
Yeah. And these new tools have allowed all of us as content creators, not as, let's say, industry people, but content creators to ease up the burden of recording, production being in the same room, meeting in the same place. Okay. Aren't there weren't people using, let's say, Skype, some tools from Microsoft, Google before this? Of course they were using it.
00;04;17;33 - 00;04;40;51
Efe Dinler
But this became a trend and it passes away to everyone that is creating content to do this at home or in their office or somewhere, but remote to actually generate the content itself. Because being in the same room isn't that important anymore. To actually create the content itself. It's all about,
00;04;40;56 - 00;04;43;16
Can I can I interrupt you there? Yeah.
00;04;43;18 - 00;04;44;00
Efe Dinler
Of course.
00;04;44;04 - 00;05;11;05
Look, we are podcast editors. This is what we do. So, broadly speaking, I think 101 podcasts are a lot more effective. You know, a higher end production. And, I mean, if you do it. Right, of course, because talking hats, really don't mean nothing at some point, you know, you. Yeah. To have really good context within the content.
00;05;11;05 - 00;05;20;27
So that's how it works. So, yeah, what you mean is basically having a podcast became so accessible to everyone.
00;05;20;31 - 00;05;42;01
Efe Dinler
Absolutely. Yeah. That's where I was trying to get to. Yeah, yeah, yeah. So the reason that I entered it, like the availability of new tools and not being forced to be in the same room and so forth, is that this created the opportunity for people to create even more content. And this even more content is coming to you whether you like it or not.
00;05;42;10 - 00;06;02;16
Efe Dinler
You can, because there are interviews. Then any kind of, let's say, video recording that two people are talking, three people or a group of people are talking. They all can be considered as podcasts. But is the audio format of that dying? Personally, I don't think so. And I'm going to give you some data. Why that? I don't think that it's going to die anytime soon.
00;06;02;20 - 00;06;27;54
Efe Dinler
So I like to say that the podcasting continues to grow at an immersive pace with 67% of people. By the way, I'm only talking about the American market here, people aged 12 and older in the United States, having listened to podcasts at some point. This is 2024 data monthly listeners now account for 47% of this population and 34% are tuning in weekly.
00;06;27;58 - 00;06;34;19
Efe Dinler
These are all audio, by the way. This is not depending on just one platform. This is the entirety of all.
00;06;34;28 - 00;06;42;32
You have the data between podcasts. They had the data between 2023 and 2024.
00;06;42;37 - 00;07;12;30
Efe Dinler
I'm getting there. I have data from 2014 and then until 2024. So the most notable thing between those two years is that the time spent listening podcasts now make up to 11% of daily audio consumption of people who are listening to podcasts from just 2% in 2014. So let's say out of 50 minutes, only one minute was spent to podcasts, or out of 50 hours, only one hour was spent on podcasts.
00;07;12;30 - 00;07;16;55
Now, overall time spent for content consumption, right? Right.
00;07;17;00 - 00;07;37;46
Efe Dinler
Right. Now, out of 50, it's five hours per week by people who are listening to audio every single day from these streaming services. So nearly a quarter of weekly listeners dedicate to elaborate this further, dedicate ten hours or more to podcasts every single week. A little podcasts.
00;07;37;46 - 00;08;09;05
It is easier to consume, is easier to produce when you think about. Even if it's like talking hats. When you talk about video production, which we also do, there's a lot more that goes into it is a lot more costly. So audio is good for the listener because they can just listen everywhere. And these services like Spotify, Apple Podcasts, make it even easier for them too, because it's really accessible to everyone is free.
00;08;09;09 - 00;08;22;30
It's free education is free entertainment. And so forth. So yeah, why would people leave such concept? It is a solid piece of the digital age which is never going away.
00;08;22;35 - 00;08;45;35
Efe Dinler
Absolutely. And when you think about it, okay, I'm not a sociologist or let's say a scientist that is researching on the attention span of people, but we constantly hear the same thing. This has become an ironic right now, where the attention span of people is decreasing every single day, every single time. When these technologies are even developing.
00;08;45;40 - 00;08;57;12
The work that people are, I think missing is the attention span is getting lower and lower. I mean, the time like five seconds, I think is something like that. Three seconds, five seconds, something.
00;08;57;12 - 00;08;58;20
Efe Dinler
Like something like that. Yeah.
00;08;58;20 - 00;09;09;41
But when it's a podcast, this is different. You're not using your eyes and it's not a video. So the attention span is way, way longer than you would get from a video.
00;09;09;46 - 00;09;29;27
Efe Dinler
Absolutely. I read about the research when it comes to the attention span between audio and video. Video content is something that you need to give your attention to and something that you cannot consume while doing something else. But this research, I don't remember who did it. I apologize from the listeners, but if you Google it, I'm sure you can find something.
00;09;29;27 - 00;09;30;24
Efe Dinler
But.
00;09;30;28 - 00;09;31;15
Or when.
00;09;31;15 - 00;09;56;42
Efe Dinler
You're listening to or start to. And what it said is that when you are consuming an audio content where you are using some other, let's say, device within your body rather than your eyes is that you can multitask, you can do workouts, you can do house chores, you can drive, you can commute, whatever. But it's on your ears and your attention can be given to something else.
00;09;56;42 - 00;09;57;30
Exactly.
00;09;57;30 - 00;10;30;24
Efe Dinler
Apparently is enhancing the attention span of the human being to understand what's being told. And apparently the research shows that people that are listening to podcasts, not watching but listening, are not quitting the episode itself until they are done with the 80% of the episode listening to the 80% of the episode, whereas with video it is either being paused or being left for some other time, and it's probably lost in the vast space of internet looks.
00;10;30;28 - 00;11;02;05
Stefan's argument here was that even when he's in his car, if he wants to listen to a podcast, he just goes on YouTube and just plays the podcast from YouTube. I mean, yeah, it's kind of makes sense. He's just, I think saying that people are on YouTube, which could be true, but let's just not overlook the probably hundreds of millions of people who are already also on Spotify, on Apple Podcasts.
00;11;02;09 - 00;11;28;43
Efe Dinler
I have also one more insight and ear candy, if you've pardon my French, to mention to our listeners where this research is also mentioning the research that I was talking about is also mentioning that the podcasts are particularly appealing to advertisers because of their affluent and educated audiences. I don't know what they are mentioning by educated audiences, but when it comes to socioeconomics, there's this beautiful thing.
00;11;28;55 - 00;11;49;53
Efe Dinler
Or half of the monthly listeners, around 56% have an annual household income in the US of $75,000. This tells me that the target audience that you have in the podcast industry are your potential clients. In whatever industry you are in, they are your potential.
00;11;49;54 - 00;11;50;26
Hey, look.
00;11;50;32 - 00;11;50;57
Efe Dinler
People.
00;11;50;57 - 00;12;13;30
Look. John always says, you know, it's even if like one person, if I get like one more listener, that's like one more potential client and this is good. Like he has no bad intentions. He's not trying to sell anything at all, by the way. It's just education. And he never pushes that side of things, which is really smart, I think, you know.
00;12;13;42 - 00;12;38;28
So yeah, when you look at it, there's a huge market potential. It is growing like the ad revenue. I think when I looked it up, podcast used to take like the overall ad revenue of all media. I'm not sure about the process, but it got really, really higher this year. I'm talking audio again. It's great. It's a great platform for a lot of things.
00;12;38;33 - 00;12;54;39
And like you said, like the best argument here is Spotify and Apple Podcasts are really, really accessible. Like you said again, people tend to listen to podcasts when they're cutting the grass or driving their car or when they're jogging. So yeah.
00;12;54;44 - 00;13;14;55
Efe Dinler
But also this doesn't necessarily mean that you should neglect the video side just for all the podcasters out there that are listening to this, don't neglect that to just use both to your advantage, because both have their separate audiences, both have their separate needs. You need both. You need to be everywhere and the tools are out there. So.
00;13;15;00 - 00;13;44;49
Exactly. And look, let me add something here. You can definitely, you know, do two things at once record video and audio. But there are two different things. And if you want to improve yourself on YouTube, on the video side, you really need to play the YouTube game, which is lights on the background and fancy thumbnails. And you know, your guests also should have like a fancy background.
00;13;44;49 - 00;13;47;58
And you know what I mean? Because that's what delved.
00;13;47;58 - 00;13;49;21
Efe Dinler
Into this topic at some point as.
00;13;49;21 - 00;14;19;00
Well. Exactly. When you look at videos, it's obvious. It's obvious was successful. It's obvious who's making money and it's obvious who's getting the views. So yeah, this is another topic for another episode. Thanks for joining me today. And for is going to join occasionally to talk about sometimes technical stuff and podcast stuff with us. He is a great great editor and great podcast producer.
00;14;19;05 - 00;14;25;59
We have been working with him for a long time, so yeah. And now, you know, Fatou.
00;14;26;04 - 00;14;28;21
Efe Dinler
Always a pleasure.
00;14;28;26 - 00;14;51;05
Make sure you visit our website, podcast.io to reach out and ask questions. Be active on LinkedIn. Feel free to reach out. We'll be glad to help answer any questions you have. This was just the beginning with Afe. We're going to have some great guys. So stay tuned.