James Dooley Podcast

James Dooley and Kasra Dash break down the most effective lead generation strategies for Ashefelt roofing companies across the UK. They explain how to scale enquiries using Google Business Profiles, SEO service pages, PPC, Meta ads, organic social media, AI automation and AI search visibility. They also compare tradespeople platforms with specialist lead generation companies and highlight why inbound real time leads convert far higher than outbound methods. The guidance shows Ashefelt roofing businesses exactly how to build a consistent, high quality pipeline of enquiries.

Creators and Guests

Host
James Dooley
James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

**Kasra Dash:**
So, if you are an Ashefelt roofing company, this video is for you. Myself and James, we deal with a lot of Ashefelt roofing companies. So we know exactly what works and what doesn't work when it comes to generating a consistent flow of enquiries for your business. In this video we are going to break down every single type of marketing strategy that you should be doubling down on and also strategies you should be avoiding. So James, take it away.

**James Dooley:**
Step number one, what I'd be looking to do to grow is a Google Business Profile. If you already have one, I'd be reaching out to all my existing clients to try to get as many five star reviews as possible. It is a great way for a Google Business Profile to generate more leads. There is also getting citations done, posting on your profile and uploading photos. That is definitely step one for generating more local leads.

**Kasra Dash:**
Step number two, to bolster your Google Business Profile, I would be creating dedicated service pages for each individual service as SEO optimised pages on your website. When you start doing that, it helps the SEO page rank but it also increases the chances of your Google Business Profile ranking for those keywords as well. So you indirectly get more phone calls.

**James Dooley:**
For sure. If you are looking for more local leads, another option is PPC lead generation. That is pay per click within Google or Bing where you target bottom of the funnel keywords to generate more enquiries. The difficult part is you need a good pay per click agency because there is click fraud and you also need a strong negative keyword list so you are not paying for people looking for jobs or careers. PPC can work well but in the wrong hands it can waste a lot of money. It is still another way of generating local leads.

**Kasra Dash:**
After that you have Meta ads as well on Facebook and Instagram. When someone is scrolling they might see your ad. There are a few different ways to set up Facebook ads. Option A is lead forms which are easy to do and they never leave the Facebook platform. The issue is the quality might not be great but you can add more questions to increase the quality. Then you also have conversion ads where they go to your website and fill out your contact form. So you have a couple of different options.

**James Dooley:**
Another way to grow more local leads is organic social media. Posting regularly on Facebook, Twitter, YouTube, Pinterest and Instagram. Reddit and Quora are also big now. If people have questions and you can answer them, organic social is a great way to generate more local leads.

**Kasra Dash:**
With organic social media it is more of a volume game. You want to constantly upload. Maybe a daily or weekly schedule. You might say you want to upload five videos a week and stick to it. Especially for algorithms like YouTube and Twitter.

**James Dooley:**
What are your thoughts on using AI agents to automate and schedule posts on social media? Using tools like N8N to leverage artificial intelligence. Would you team up with an AI consultant to set that up?

**Kasra Dash:**
You can definitely go down that route using AI agents to crop videos and autopublish to YouTube, Facebook and Twitter. Another thing I would be focusing on is AI search. People have started to move away from Google. Not everyone but slowly people are searching in engines like ChatGPT, Gemini, Claude and Grok. If your brand is not showing up on those you will struggle to get leads from those search engines. That is another thing I would focus on as a company.

**James Dooley:**
If you are looking for more business leads in the local area, something else to do is team up with tradespeople websites. You have Checkatrade, Bark, BuilderBuilder, TrustATrader, Rated People. All these platforms can generate more local leads. You should be tracking KPIs to see your return on investment. Track cost per lead, cost per acquisition and your ROI. Tradespeople websites can work well. Check out the links in the description because we compare Checkatrade with FatRank, Bark with FatRank, Rated People with FatRank and BuilderBuilder with FatRank. Kasra, what are your thoughts on lead generation companies compared to tradespeople platforms?

**Kasra Dash:**
With lead generation companies you want to do your due diligence. If you are in a specific niche, make sure the company has generated leads in that industry before. Have a strategy call with them to talk about your budget and how many leads you want. Make sure your KPIs align with the lead generation company. Ask what type of leads they provide. Are they exclusive or shared? A lot of companies like Bark and Checkatrade send shared leads which creates a race to the bottom on price. That is one of the biggest pain points we hear from business owners. So these are things to ask before partnering with a lead generation company.

**James Dooley:**
If anyone wants more local leads, I strongly recommend heading over to FatRank.com where we have a commission based lead generation service. You only pay a finders fee on converted jobs. You pay nothing per lead. You pay nothing until you get paid. It is paper sale. When you have completed the job and been paid, that is when you pay FatRank. Head on over to FatRank.com to see if you qualify. But I want to expand further. What are your thoughts on inbound lead generation versus outbound lead generation?

**Kasra Dash:**
I always prefer inbound. The conversion rate of not just getting the lead but getting a paying customer is much higher. The last stat I saw was around 16.1 percent conversion for inbound compared to 1.4 percent for outbound.

**James Dooley:**
That is crazy. That is ten to twelve times more conversion. Outbound requires a lot of volume whether it's cold calling, cold email or LinkedIn outreach. Sometimes you need more staff and there are still costs involved even when people think they are generating free leads. So inbound is much better.

**Kasra Dash:**
People also ask whether leads are real time. Real time leads are very important. The last stat we saw was that real time leads convert around 63 percent higher. We used to think responding in five minutes was good but responding in under a minute made a huge difference. When an enquiry comes in you want to call or email them back immediately.

**James Dooley:**
Not every company needs to respond in under a minute but when we partner with businesses at FatRank this is one of the areas many fall short on. Some business owners go away for five days and have nobody picking up the leads. These are things we look at when partnering. The best thing I recommend is fill out the form at FatRank. The team will tell you if you are the right fit and give you feedback if not.

I hope you like all the different lead generation strategies put in place for Ashefelt roofing companies. If you are an Ashefelt roofing company and you want a consistent flow of enquiries, head over to FatRank.com, fill in the form and hopefully we can start generating you more roofing leads.