Interview with Dr. Sean Pastuch | The Few Will Hunt Show 016

Are you living a life full of compromise? In this episode, Joey and Drew sit down with Dr. Sean Pastuch, one of The Few and owner of Active Life. They talk about entrepreneurship, exercise, and and how Active Life helps us live a life of freedom without compromise. A life where you can pursue what you want without worrying that your body or mind will fail you in the process. 

The official podcast of Few Will Hunt, the world’s largest community of hard workers and 100% Made in the USA apparel brand. Family-owned and operated and headquartered in Philadelphia. We’re on a mission to restore the dignity of hard work and help others live The Rules of The Few to strengthen ourselves and strengthen society. No entitlement or excuses are allowed here.

Represent Few Will Hunt and be one of The Few.

Few Will Hunt Apparel | https://fewwillhunt.com/
Get 15% Off Your Entire Order
Use Code: FWHSHOW

JOIN THE FEW:
Website | https://www.fewwillhunt.com/
Instagram | @fewwillhunt

Creators & Guests

Host

Drew Beech

Drew Beech is an entrepreneur and cofounder of Few Will Hunt. He spent several years in the sales and marketing industry, grossing over several million dollars in sales. But his love for the entrepreneurial journey and desire to escape the rate race started with his personal training business in college. Today, Drew leads the Few Will Hunt community alongside his cousin and cofounder, Joey in their mission to restore the dignity of hard work through the highest-quality American-made apparel.

Host

Joey Bowen

Joey Bowen is co-founder of Few Will Hunt.

What is The Few Will Hunt Show?

The official podcast of Few Will Hunt, the world’s largest community of hard workers and 100% Made in the USA apparel brand. We’re on a mission to restore the dignity of hard work and help others live The Rules of The Few to strengthen ourselves and strengthen society. No entitlement or excuses are allowed here.

Joey Rosen: 00:03

When you give with pure intention, you receive 10 x.

Drew Beech: 00:07

Yeah.

Joey Rosen: 00:08

You know? The people that fuck up with giving are the ones that in the back of their mind, they say, well, I'm gonna give I'm gonna make this event the best because it's gonna help my book of business or it's gonna help. But when you give with pure intention, you can't lose. Right. You really can lose.

Joey Rosen: 00:23

Welcome to the fuel hunt show.

Sean Pastuch: 00:26

So tell me, you get, like you are I was gonna ask what I thought

Joey Rosen: 00:30

was a dumb question, which

Sean Pastuch: 00:31

is how long you guys been cousins for?

Joey Rosen: 00:32

Yeah.

Sean Pastuch: 00:33

And then I realized

Joey Rosen: 00:35

that's a stupid question. But then you guys told me it's not a stupid question.

Sean Pastuch: 00:37

So talk to us. What what do you mean?

Joey Rosen: 00:38

Yeah. So we are we're cousins by marriage. So when did, when did Jay marry your mom?

Drew Beech: 00:45

I was 11. So, like, 20 something years.

Joey Rosen: 00:48

Quick math.

Drew Beech: 00:48

Yeah. Like, it's Yeah. 20 something years ago. But it's funny, like, I always had my mom's the oldest, so I always had younger cousins. And Joe was, like, the first, like, bigger cousin I ever had.

Drew Beech: 00:59

I was, like I always looked up to him because he was, like, doing big things when he was, like he, like, had, like, a full time job, like, right out of college. Like, he literally, like, was, like, highly sought after tech guy over here and, like so and you always come dressed, like, to family parties, like, highly elevated casual. Mhmm.

Joey Rosen: 01:16

And I

Drew Beech: 01:16

was, I wanna be like that guy. Like, that's and that's how it all really started.

Sean Pastuch: 01:20

I need you to do my stylist.

Joey Rosen: 01:22

Yeah. So I I I've toned it down over the years. This is, like, elevated casual, but before this, it was suits.

Sean Pastuch: 01:28

So I

Joey Rosen: 01:28

I would love to do that for you.

Sean Pastuch: 01:30

I'm so I'm not

Drew Beech: 01:31

kidding. At all.

Sean Pastuch: 01:32

I got you. Listen. I just told my wife. I'm like, I need I'm gonna talk on more stages this year. I'm gonna be on more podcast this year.

Sean Pastuch: 01:38

And this looks fine and cool. Yep. But I wanna I wanna have, like, a signature look that's not he could be in a gym training sessions.

Drew Beech: 01:47

You know what? It's just saying you the from the neck up, you got a very put together look. Like, you

Sean Pastuch: 01:53

Thank you.

Drew Beech: 01:53

I love it. Fresh fade a fresh fade. From the neck up.

Sean Pastuch: 01:56

The rest is a disaster.

Drew Beech: 01:59

From a design standpoint.

Sean Pastuch: 02:00

Yeah. Yeah. Yeah. That's that's so good from here to

Joey Rosen: 02:03

here or 15% of you is fine. It's great. The other the other area is fine.

Drew Beech: 02:07

I love it.

Sean Pastuch: 02:08

I love it. I got

Joey Rosen: 02:09

a guy in Philly. If you're serious, we've established that your ride to Philly is pretty peaceful.

Sean Pastuch: 02:15

Yeah.

Joey Rosen: 02:16

Right? Or at least it was today. So I got a guy in Philly hook you up. Give us a signature style custom suit.

Drew Beech: 02:21

Yeah. Yeah. Are those jeans from Commonwealth Club?

Joey Rosen: 02:23

They are. Yeah.

Drew Beech: 02:24

They are.

Joey Rosen: 02:24

Shout out Commonwealth Bobbery. Yeah. Nice.

Sean Pastuch: 02:26

I don't know if any I mean, I'll I'll take a custom suit if it you know what? No. I do need a new suit. Mhmm. So, yeah, let's do that.

Joey Rosen: 02:32

They did custom denim, everything. Connect. Alright.

Sean Pastuch: 02:34

I need someone to say, listen. The shape of your body, the shape of your face, the shape of your ears Yeah.

Joey Rosen: 02:39

He can do that. He can do that. He can

Drew Beech: 02:41

do that.

Sean Pastuch: 02:41

He can

Joey Rosen: 02:42

do that. He does full they do full closet audits. So I'll come to your house, go through your closet, get rid of this, get rid of that, get rid of this, replace with all custom stuff.

Sean Pastuch: 02:50

Well, what's in my closet is a bunch of T shirts that say active life on it, and and then what's in my drawer Yeah. Is a bunch of stuff that either says fuel hunt on it or says active life

Joey Rosen: 03:00

on it. What, man?

Sean Pastuch: 03:00

Seriously, that's that that's about it.

Drew Beech: 03:02

I have some

Sean Pastuch: 03:02

I have some good life t shirts, and they're v necks. And that's that's all I got.

Joey Rosen: 03:05

Alright. So the good life stuff will probably go. But if you want it, it's not staying.

Sean Pastuch: 03:08

It's definitely staying.

Joey Rosen: 03:09

It was good.

Sean Pastuch: 03:10

Definitely staying. So you asked me a good question before we started, and I really appreciated the the nature of the question because there's a sign behind you that says, comfort is a slow death, prefer pain. Right? And and you're asking, hey, are you good with that? Like, I know what your company does, and I wanna make sure that that's cool.

Sean Pastuch: 03:31

How do you guys describe pain when you're saying prefer pain?

Joey Rosen: 03:35

Yeah. So, of course, I'm gonna I'm gonna ask that question because one of the things is, you you want to help people be pain free. Right? And still do what they love. Right?

Joey Rosen: 03:45

That that's that's correct. So preferring pain, I figured maybe would not jive with with that. But the way we explain pain is that it precedes your power.

Sean Pastuch: 03:55

Mhmm.

Joey Rosen: 03:56

It's kind of like the seed of your power. Right? Nothing that is worthwhile doing is easy. Mhmm. There's some difficulty.

Joey Rosen: 04:04

There's doubt built in. Right? There's fear. There's painful emotions, and some sometimes it's downright painful physically, right, in

Sean Pastuch: 04:13

the

Joey Rosen: 04:13

gym, you know, things like that. So pain is a a a predecessor of power, and that's the way that we describe it in

Sean Pastuch: 04:21

the community. The the reason I like it is I look over there at a trust hard work sign

Joey Rosen: 04:24

Mhmm.

Sean Pastuch: 04:25

Is because the way I interpreted it was similar to what you were describing. It was the way I was interpreting was the idea of you're gonna feel pain, and that's going to cause you to change. And that change is gonna be an elevation of who you are. The way we describe pain is it's a negative emotional response to irritation. So I feel something.

Sean Pastuch: 04:44

I don't like that. I've gotta change.

Joey Rosen: 04:47

Mhmm.

Sean Pastuch: 04:47

So it it actually jives. Like, I I don't think our clients would prefer to stay in pain. Right. So the literal interpretation of it, which I don't think is what you mean anyway. So I really I actually liked it behind this.

Joey Rosen: 04:58

Yeah. Exactly. It's funny because your your clients don't prefer to stay in pain. However, they still want to do things Mhmm. That require endurance, right, and and the appetite for pain Yeah.

Joey Rosen: 05:14

After they're healed.

Drew Beech: 05:18

I'll go ahead. The painful part for them is doing the hard work and getting outside of their comfort zone and coming to you and doing what's necessary to get out of pain. Yes.

Joey Rosen: 05:26

Yep. So that's

Drew Beech: 05:27

where the pain comes up. People like to comment on our posts and our ads. Like I said, like, oh, for pain. Like

Joey Rosen: 05:32

Yeah. Like, it's some alpha thing.

Drew Beech: 05:33

Yeah. But really You

Joey Rosen: 05:34

know, nowadays, no contacts. Like, nobody wants contact. So everything, 3 seconds, you know, we just post something the other day, you know, to swipe. The first slide triggered everybody. Nobody's what took 3 seconds to swipe to the second slide.

Sean Pastuch: 05:47

What was on the first slide? Did was it, like, people in jockstrap?

Joey Rosen: 05:50

It did say it did say you're still not good enough, but it was it which is true. Exactly. Say this is you get it.

Drew Beech: 05:56

Right? And that's what either an eagle or you're not. So Yeah. Yeah. Either you're an eagle or you're not.

Drew Beech: 06:01

That's that's

Joey Rosen: 06:02

You're one of the few or you're not. Yeah. You know? Yeah. The community understood it immediately, but, the rest of the Internet.

Sean Pastuch: 06:08

But that's what our friends, Steve Brower, talks about all the time. Right? The 5149. We as much as we would like the 49 to become 48, the reality is they're 49.

Drew Beech: 06:17

Yeah. Yeah.

Sean Pastuch: 06:17

And and and if we're talking to a group of I made this mistake over the last 3 years, frankly. 2020 kinda rocked me a little bit.

Drew Beech: 06:25

Yeah.

Sean Pastuch: 06:25

And and I'll I'll share why. It wasn't like a I'll just share why. It was a great year for business. Mhmm. Because when shit hits the fan, I'm the guy you want with you.

Sean Pastuch: 06:36

Because I'm like, I'll be a dictator. I don't have to think about feelings. Let's just go. Yeah. And it grew the company.

Sean Pastuch: 06:44

And I got a lot of, like, good feedback and a lot of critical feedback around the way I was talking. And so I started to things are going well, so it's easy for me to say, okay. Well, let me manicure it back manicure it back manicure it back. And then eventually, I'm looking at my language. I'm like, dude, you sound like you don't believe in anything.

Sean Pastuch: 07:01

Everything is too soft. So now I've kinda taken those gloves off

Joey Rosen: 07:05

Yeah.

Sean Pastuch: 07:05

And trusting myself more, and I'm getting a lot more of what you're describing.

Joey Rosen: 07:09

Yeah.

Sean Pastuch: 07:10

And people I'm sure you get this too. And this is something that's actually interesting to me. People will come in and be like, oh, you just posted that for the clicks. Yeah. I'm like, well, hold on.

Sean Pastuch: 07:19

First of all, we're on a social platform

Joey Rosen: 07:22

Mhmm.

Sean Pastuch: 07:22

Where the point is to make sure people see stuff and click on stuff. And second of all, did did you watch it? Yeah. Yeah. Exactly.

Sean Pastuch: 07:29

How do you guys deal with that?

Joey Rosen: 07:31

So, yeah, we've, in the beginning, I think we were kinda we were guilty of that too, you know, manicuring how we really felt, you know, wearing the velvet glove over the iron fist type of thing. Yeah. You know what I mean? Now we're much more iron fisted, and, you know, I think what brought that about was when we started to actually come out with our beliefs, the rules of the few, like how we live, we found our people and that validated, you know, us. But that that there's still the few, not the many.

Joey Rosen: 08:02

You know what I mean? And you're gonna get comments from the many. And to be honest, I I was telling Drew, like, I'm in my Bruce Lee era now. Like, I'm just I I could give a fuck. Like, I know my people.

Joey Rosen: 08:14

I know what mission we're on. We're mission driven, and that's that.

Sean Pastuch: 08:18

Alright. So now we obviously have to go backwards. What are the rules? What's the mission?

Joey Rosen: 08:22

Yeah. So our mission, our big mission is to restore the dignity of hard work. That's our big, our big mission. We are a community that lives by a code of conduct. Like, nowadays, everybody thinks of us as a clothing company, right, which we are now.

Joey Rosen: 08:40

Yeah. But we started there. That's a facet of us.

Sean Pastuch: 08:43

Right. I don't think you've used a clothing company to be clear.

Joey Rosen: 08:45

That's because well, that's because you're awesome. Yeah. You're you're our people. Right?

Sean Pastuch: 08:49

Thank you.

Joey Rosen: 08:49

So everybody thinks of us that way. Most people think of us that way nowadays, but our roots are as a community. A community that lives by a code of conduct to create change in society. That change is created by living the rules of the few so that we can strengthen ourselves first and in turn strengthen society, restoring the dignity of hard work. There's 11 rules of the few.

Joey Rosen: 09:13

One of them is prefer pain. Mhmm. Right? As you see on the flag. But that's really the rules of the few.

Joey Rosen: 09:18

They're they're our code of conduct that that we live by. They cover everything from giving to pain to risk to a pledge to die growing.

Drew Beech: 09:32

My favorite and the the last bonus rule is you are who you hunt with. Right? Like, which embodies that rule embodies our mission and our community in that single sentence.

Joey Rosen: 09:44

Yep. Yeah. For sure. So, I don't see many clothing companies out there with codes of conduct. I don't see many clothing companies out there who get emails like we do that say, I don't I can't order a shirt from you because I haven't earned it yet.

Sean Pastuch: 10:02

People say that to you.

Joey Rosen: 10:03

All the time.

Sean Pastuch: 10:04

I get emails I

Joey Rosen: 10:05

get emails literally all the time. Hey. I'm on your list. I love your emails, Joey, but just wanna let you know I haven't placed an order yet because I haven't earned the shirt.

Sean Pastuch: 10:14

How do you respond to that? Sorry, Drew. You were gonna say something.

Drew Beech: 10:18

Back to the the the the rules is, like, it shows everyone what it is we stand for and what we hold true with our values. And when you're spending your hard earned money that you worked hard for on a piece of clothing or anything, you're telling the world that this is what I stand for. This is the values I

Joey Rosen: 10:37

Mhmm.

Drew Beech: 10:37

I relate to. Mhmm. So I that's what's so important about having them for us.

Sean Pastuch: 10:42

That's where I see you guys as. I see you guys as an identity brand, not as a clothing brand. The clothing the clothing to me like, I'll be honest with you because I've been lying the rest of the time. Right? So I'm just being honest.

Sean Pastuch: 10:52

When I throw a fuel hunt shirt on, I feel like I need to carry myself differently. I can't I can't show up to a Muay Thai class in a fuel hunt shirt.

Joey Rosen: 11:03

Mhmm.

Sean Pastuch: 11:04

I'm like, I just need to take a quick break. Yep. No.

Joey Rosen: 11:07

I think that's why, you know, that's part of the reason why I get the emails I do. And to answer your question, I do tell the few. I tell the members of our community, like, listen, like, it's about your work not your win. So they'll say hey, look I have 10 more pounds to lose and then I'm gonna I'm gonna pick up a blade tee. Mhmm.

Joey Rosen: 11:23

I'm gonna wear that. I'm like, wait, 10 more? How many have you lost? Oh, 70. Okay.

Joey Rosen: 11:27

Wait. You're one of the few. It's about the work not to win. Right. So gear up, you know, and a matter of fact, saw me, you know, to celebrate that, you know, your weight loss journey.

Joey Rosen: 11:37

Right. But you you hit the nail on the head. There's an there's an and it's been there since day 1. There's an unspoken accountability. When you wear a fuel hunt, you know.

Joey Rosen: 11:48

You have to carry yourself differently. You have to perform differently because you're being watched.

Sean Pastuch: 11:54

Mhmm.

Joey Rosen: 11:54

And not by everybody else, but by a few. There is a person that's in your state or in your city that put on that same shirt, and they showed up and they showed out and they're putting out and you must do the same.

Sean Pastuch: 12:09

It's a personal responsibility thing. I like, the last thing in the world I wanna think of myself as is a fraud. Mhmm. So no matter what I'm doing, this even even when I'm not wearing the gear, right, I I show up as who I say I am. Yeah.

Sean Pastuch: 12:23

And when I'm wearing your gear, I understand that there is a level of standard that you guys are upholding as a community. So when I'm putting that shirt on, I feel as though, in a way, I'm representing you.

Joey Rosen: 12:36

Mhmm.

Sean Pastuch: 12:36

And so now if somebody sees me going soft, taking the easy way out, whatever

Joey Rosen: 12:48

And and to a certain degree, like, this this is this is the And and to a certain degree, like,

Sean Pastuch: 12:52

this this

Joey Rosen: 12:52

is this is the way I look at it. Right? When somebody wakes up in the morning and they put on Nike, the last thing they're thinking about is there's somebody in my city or state that's putting the same shirt on that's living by these standards, and I'm gonna show up because I'm accountable to those standards as well. What they're thinking is, I put this on. It's socially acceptable.

Joey Rosen: 13:11

It's cool and professional athletes wear. Like, there's no they're completely different things. Yeah. You know? And we recognize that from the beginning, and that's why, you know, we built the community that we did.

Joey Rosen: 13:23

Well, so This is what we wanted. This is this is the goal.

Sean Pastuch: 13:25

I wanna hear about the beginning because this is, like, this is not something that at least I don't believe. You could start and then be like, oh, guys. Hey. We're gonna go back in time. We actually work hard around here.

Sean Pastuch: 13:38

So how did you do that from the beginning?

Joey Rosen: 13:40

Yeah. So, we worked hard. You got it? It's it's it's been a long journey. Right?

Joey Rosen: 13:45

It's been a long journey. We started in rumblings of Fuel Hunt in 2016.

Sean Pastuch: 13:50

Okay. Right?

Joey Rosen: 13:52

Actual formation of Fuel Hunt the community in 2017. And notice what I said, if you want the community Mhmm. Because there's no fucking clothing. I'm sorry. Can I curse on your show?

Joey Rosen: 14:01

Yes?

Sean Pastuch: 14:02

I hope so. Because I did.

Joey Rosen: 14:05

No no no clothing. Right? Just community. And what we were doing was in long form content, blog posts, Instagram posts, we were putting out messages about the work. What it felt like to do hard work, what it felt like to try to build something great, right,

Drew Beech: 14:22

to to

Joey Rosen: 14:23

an extent, what it felt like to be alone on that journey. Right? And not from a victim standpoint, like, woe is me. I'm working hard and nobody's working hard with me. Just the reality of the fact that when you have high standards, a lot of the work that you do is gonna be in silence, in the darkness, and alone.

Joey Rosen: 14:40

So we started putting that content out there and that's how we started building the community. Wasn't until 2019 Yeah. That, the community started to say, oh, prefer pain, like, our comfort is a slow death. We want we want this on apparel so we can represent who we are as a community and what we're doing. Mhmm.

Joey Rosen: 14:59

That's when clothing came into the mix. You know? So from the very beginning, it was, even before clothing, it was very difficult. It's difficult to build an authentic community.

Sean Pastuch: 15:09

Mhmm.

Joey Rosen: 15:10

You have to be that person. You know what I mean? Like, you can't, oh, I'm gonna build a community of hard workers and really in the back of your mind, you're thinking because one day there's gonna be a payday for me.

Sean Pastuch: 15:20

Right.

Joey Rosen: 15:20

Like, you have to have that mission from the gate.

Drew Beech: 15:23

Yeah. When Joey and I first started rumbling or talking about it, he was somewhat of a ment a mentor or confidant for me, and we had already both experienced success in our business lives, I mean, that we work together in. And, he said to me on the phone one day, he's like, it's like everybody's like we say, everybody wants to eat, but few will hunt. And I was like, what the fuck did you just say, dude? Like, I was like, that's fucked.

Drew Beech: 15:44

Because I was in sales as

Joey Rosen: 15:46

you know. And I was I

Drew Beech: 15:46

was like, that gets me fucking gassed up. You're like, gotta put that on my shirt ASAP. Yeah. And I printed, like, 12 of these shirts. Like, we did, like, a whack of both shirt and Yeah.

Drew Beech: 15:55

Printed 12 of them, and then we just, like, had them. Right? Me and Joey, we were wearing them. We give them to our uncles, like

Joey Rosen: 16:00

Yeah.

Drew Beech: 16:00

And then we started, like, alright. We gotta find people that think like this, and then we we were toiling like, we would spend over a day writing these blog posts, like, and these and these Instagram posts. Like, we would just, like, back and forth. Like, they could tell you, like, so perfect. And we post them and get one, like, through our with our 100 followers.

Sean Pastuch: 16:20

Yeah. We've all been there.

Joey Rosen: 16:21

Yeah. Yeah.

Drew Beech: 16:21

Yeah. And, like, and, like, damn, we're fucking working so hard, like, to do this. And then

Joey Rosen: 16:27

we Like, where where are people at?

Drew Beech: 16:29

Yeah. Like,

Joey Rosen: 16:29

we thought that it was, like, you know, build it and they will come type thing, you know, post a couple of times. It it it took a while.

Drew Beech: 16:35

So we kept grinding and kept posting, and one day, we're like, oh, look. Let's post this shirt that we have that we made a year ago. And, like, we posted it and people were buying it. They're like, oh, we didn't know you even had this. And, like, it was like it was like basically buried on our site too.

Drew Beech: 16:47

Like, there was like Yeah. And oh, shit. If you want people to buy something, we have to tell them about it.

Joey Rosen: 16:51

There was no selling environment. Like, it was literally all, like, hey. This is who you are. This is who we are. We work hard.

Joey Rosen: 16:57

This is our identity. Let's band together. Let's make a change.

Sean Pastuch: 17:01

Well, so Sorry.

Joey Rosen: 17:03

I

Sean Pastuch: 17:03

missed cut you off.

Joey Rosen: 17:04

Mhmm. There you go.

Sean Pastuch: 17:06

There's there's making a shirt and selling it. Right? And then there's adopting the mindset of, oh, people would rather buy from us than just consume our content. Mhmm. Because there and I I love that you guys recognize that.

Sean Pastuch: 17:21

There's this toxic, I don't know, fear or or allergy to money, to asking, to putting an offer out there and letting people pay you for it and being proud, I wanna make a lot of money. Mhmm. I wanna make a lot of money doing things that make other people happy, that inspire other people. Mhmm. And what's fascinating to me is that you guys started getting more attention, more love when you finally started selling because a sale isn't actually an ask.

Sean Pastuch: 17:51

It's an offer. It's a welcoming into our world. Yeah. I think that's super cool.

Joey Rosen: 17:55

Yeah. Really, really well, really well said. Appreciate it. Really well said. And there was such a hard correlation because we had pure intentions whether we were making an offer and selling something or we were just giving we were just giving of our content for free, like, they're correlated together with the same value that they were receiving, you know, an affirmation of identity and the fact that they weren't alone, Like, there's other people out there.

Joey Rosen: 18:22

We glazed over how that conversation started. It started because we were seeing trends in society. You know? We were seeing shortcut seeking. Right?

Joey Rosen: 18:32

We were seeing victim mentality. We were seeing entitlement. Mhmm. Like, that's really what sparked the beginning of the community combating all of that. And it just so happens that hard work's the antidote, you know, to those things.

Sean Pastuch: 18:47

Surprise. Surprise. It

Drew Beech: 18:48

all the reason I feel it all worked out is that we were so, like, one of our core values is to to get give. Right? Like, give first. And we were always, like, literally, we're like, alright. Let's just pour so much value into these people that are following us and engaging with our content that, like, there's no way we can lose.

Drew Beech: 19:03

Mhmm.

Joey Rosen: 19:04

Yep.

Drew Beech: 19:04

And we've stuck true to that. But to I was in sales previously and to your point, like, if you're selling something you truly believe in, you have there's no hard feelings in selling. You're you're not, like, you're not worried about what people are gonna perceive you as because you know that what you're selling is the the solution to their problem.

Joey Rosen: 19:20

And it's gonna add value to

Drew Beech: 19:21

their Correct. And so, like, when we're telling you to come by fuel hunt, like, we're not I don't feel sorry. I'm not like, oh, like, I shouldn't be pitching my product because I know if you're one of us, you'll enjoy it.

Joey Rosen: 19:32

Mhmm. I mean, we we just had a conversation. Your example was when I put on fuel hunt.

Sean Pastuch: 19:38

Mhmm.

Joey Rosen: 19:38

Right? I know I have to live to this standard. Yep. So, again, there's a correlation. It's it's it's all about identity, and we never, I wish we well, I don't wish, but I I wish I could say that we had some master plan of, like, give give give give and then drop the bomb where it's, like, make all these offers type thing.

Joey Rosen: 19:58

It was never like that. It was, like, how can we wrap each and every community member in so much value that they grow and they improve their lives?

Sean Pastuch: 20:05

Well, that's why I wanted to partner Active Life with you guys. Mhmm. You know? And and for the record, every single engagement I've had with either one of you in every environment has been exactly what you just described. So I'll give some some backstory here.

Sean Pastuch: 20:19

First time Drew and I met, Drew owned a women's only fitness club

Joey Rosen: 20:23

Yeah.

Sean Pastuch: 20:23

And he was selling, like, merchandise that I could buy and put my logo on.

Joey Rosen: 20:28

Yeah.

Sean Pastuch: 20:29

And he hooked me up with a bunch of, like, I don't know what you call them, the the cups, like, you know, the stainless steel cup that keeps your stuff cold.

Joey Rosen: 20:37

Sure.

Sean Pastuch: 20:37

And he crushed

Joey Rosen: 20:38

it. Yeah.

Sean Pastuch: 20:38

Crushed it. And and I I didn't know him, and he wasn't making a ton of money on it. It was like an order of a 100 cups or whatever it was. It was like

Drew Beech: 20:44

slim margins too with you. I know.

Sean Pastuch: 20:45

I'm sure. I'm sure. Hey, listen. I I gotta get mine. You know?

Sean Pastuch: 20:49

I work hard. I'm good. Just hard work, bro. Yes. And then then you I find out you're the fuel hunt guy.

Sean Pastuch: 20:56

Right? You're one of the fuel hunt guys. I come see you guys in the city, and we talk about I'm I'm like, I wanna I wanna brand Active Life with fuel hunt on a shirt because your audience is exactly who we wanna be working with. Because what we do is so hard.

Joey Rosen: 21:14

Yeah.

Sean Pastuch: 21:14

It's so hard. And it takes a very special kind of person to do it, to not complain about the work, to be successful, and then to go out into the world and tell people that they have this option. And I know that you guys have that audience. And when I brought it up to you, you were like, yeah. Let's do it.

Sean Pastuch: 21:33

Let's throw it in a shirt. Well, you tell me what you wanna do. We'll get it done. Yep.

Joey Rosen: 21:37

I was

Sean Pastuch: 21:37

like, well, what can I do for you? And you said, look. We're just gonna give first, and we'll see we'll see where things go. So I would I just wanna let everyone know that everything you just said is a 100% true.

Joey Rosen: 21:45

I think, you know, nowadays, people miss the fact that when you're building something, you have to be what it is. Like, you have to be the brand. Yeah. You know? And I don't even use the word brand to describe fuel, hon.

Joey Rosen: 21:55

I use the word bond Mhmm. You know, which shouldn't surprise, either of you, but you've gotta be it. You've gotta live it. You know, people can feel that. That's why when you put on a Fuel Hunt t shirt, you feel that energy because you know, you know, not only the rest of the community but the people behind it are living that standard, you know, that identity.

Sean Pastuch: 22:14

Well, it's it's the people who for me, the the community is one thing. I wanna honor the guys who made it. You guys put effort into the design, effort into the language, effort into, the photos that you took. You have a certain tone of color and attitude that comes across in the photos that exemplifies an identity. And for me to wear it and then just disrespect it is disrespectful to you guys.

Sean Pastuch: 22:42

So I can't do that. And I I want you know, I was recently to to echo what you were just describing, I went to an event this weekend for my friend Gabrielle Lyon. It's called the, Forever Strong Summit. I wasn't speaking. I wasn't on a panel.

Sean Pastuch: 22:55

My whole thought was like, I'm gonna go attend. I'm just gonna try to make this event better for everybody who's there so that Gabrielle gets top reviews. Not about me. They're not gonna write, this guy Sean and I met. They're just gonna write, this event was amazing.

Sean Pastuch: 23:09

Yeah. And I got more opportunity from that than I've ever gotten from anything else, and I had no intention to get opportunity from it.

Joey Rosen: 23:17

Yep. Yep. You hit on a lot of things there. One of our one of the rules of the fear is to get give. One of our core values as a company, if you are the company, is we give first.

Joey Rosen: 23:27

Mhmm. Right? And we always talk about that. When you give with pure intention, you receive 10 x. Yeah.

Joey Rosen: 23:34

You know? The people that fuck up with giving are the ones that in the back of their mind, they say, well, I'm gonna give I'm gonna make this event the best because it's gonna help my book of business

Drew Beech: 23:42

or it's

Joey Rosen: 23:43

gonna help. But when you give with pure intention, you can't lose. Right. You really can't lose. Mhmm.

Joey Rosen: 23:48

And that's what

Sean Pastuch: 23:49

we've done since

Joey Rosen: 23:49

day 1. So

Sean Pastuch: 23:51

Well, the the the funny thing about that is for a while, I was doing what you just described.

Drew Beech: 23:57

Mhmm.

Sean Pastuch: 23:57

Right? Like, I I was trying to give give give give give give always with the what what's gonna come back? When does this come back to me? When? And so what happened was I wasn't actually able to give enough.

Sean Pastuch: 24:09

I thought I was.

Joey Rosen: 24:10

Uh-huh.

Sean Pastuch: 24:10

I thought I was, but I wasn't able to give enough. Yep. And so that didn't come back. And everyone always understood there's an underlying he's waiting for something else. So I can't even take what he's trying to give

Joey Rosen: 24:23

Yeah.

Sean Pastuch: 24:24

Because I can't guarantee I'm gonna reciprocate. Yes. I see. One one of the things I try to tell anybody young coming up right now, not to say that I'm old, but someone newer in the industry, is you have an expectation and everybody can feel it.

Drew Beech: 24:38

Mhmm.

Sean Pastuch: 24:39

When you lose the expectation, you'll have the opportunity to get.

Joey Rosen: 24:43

Yeah. Absolutely.

Drew Beech: 24:44

That was very well said. And it's the law of reciprocity. Like, the universe know like, it knows that you're waiting. And it's very easy when you're getting started in anything to get to retract. Right?

Drew Beech: 24:55

Like, we're like like we probably sound so fucking crazy. Hey. When you're coming up, give everything away. Mhmm. And it's like, well, that's what you need to do to Yeah.

Drew Beech: 25:04

Build goodwill and and essentially show everybody, like, hey. I'm a, like, I'm a good person that's someone you should be working with. Right? Like because without that, like, people wouldn't believe in what we were doing to the to this day.

Sean Pastuch: 25:18

Yep. Well, what I love about what you just said is you went into the woo woo a little bit. The universe knows. And it's like, well, hold on a second. I'm supposed to trust hard work.

Sean Pastuch: 25:26

I'm I'm gonna prefer pain, and I'm waiting on the universe. And I I love that you were able to bring those two things together because it's true. It is. Right? It's like you trust hard work because the world understands.

Sean Pastuch: 25:37

Hard work is where results live. You prefer the pain because you understand that the other side of pain is all the bliss that you want. You can't get there without the pain. Yep. And so you become addicted to the chase because of what you get from it.

Joey Rosen: 25:49

Yep.

Sean Pastuch: 25:50

And by the way, sometimes you don't get anything that you wanted.

Joey Rosen: 25:54

Many times.

Sean Pastuch: 25:54

You just get the pain.

Joey Rosen: 25:55

Many times.

Sean Pastuch: 25:56

So let's go to that because you made a post recently, and I was just like, oh, god. This guy's singing to my soul. Yeah. It was something along the lines of, you know, 99% of the time, it's a shit sandwich. And then 1% of the time

Joey Rosen: 26:10

Yeah.

Sean Pastuch: 26:10

Good stuff happens. And you you're an entrepreneur for the 1% of the time. Absolutely. Me feel at home because when you're when you're running your own company, people ask you from the outside. The number one question is what?

Sean Pastuch: 26:22

How are things going? Yeah. And and and the answer I wanna give is, like, how much do you really wanna know?

Joey Rosen: 26:28

Yeah. How much I always say how much time do you have.

Sean Pastuch: 26:30

Yeah. Or I

Joey Rosen: 26:30

say good. Either or not. If if if if I'm not gonna get into it, but I say how much time do have. Yeah. It's

Sean Pastuch: 26:35

But it it's just a bad question.

Drew Beech: 26:37

Yeah. Yeah.

Sean Pastuch: 26:37

It's a bad question because if you if you've ever owned a business Mhmm. Something is going poorly.

Joey Rosen: 26:44

Mhmm.

Sean Pastuch: 26:44

Yes. And the only thing you're able to think about is the thing that's going poorly

Drew Beech: 26:49

Yeah.

Sean Pastuch: 26:50

No matter what we do. So talk about that.

Joey Rosen: 26:52

Yeah. We we we actually did an episode of the Fuel Hunt Show, the truth about entrepreneurship because entrepreneurship and this isn't a new thing. It's been glorified. It's been glorified probably since, I don't know, maybe early 2000 started becoming glorified.

Sean Pastuch: 27:05

Gary v took it to another level.

Joey Rosen: 27:07

Yeah. Like, it was a and this is what I said on the show. It was a solution, but I believe that entrepreneurship is a problem. It's the biggest fucking problem that you will introduce into your life ever. Mhmm.

Joey Rosen: 27:20

Right? Because 90% of the time, you are treading water.

Sean Pastuch: 27:24

Mhmm.

Joey Rosen: 27:25

9% of the time, you are drowning Mhmm. In said water. 1% of the time you are walking on the water. Right. You know what I mean?

Joey Rosen: 27:33

And it's that 1% that makes it absolutely magical because that's when you see the impact. Mhmm. You know? The impact of your big mission.

Drew Beech: 27:42

Mhmm.

Joey Rosen: 27:42

Whether it's a client, right, that now returns to what they love to do pain free in your in your world or in our world. Well, kind of the same thing actually. You know, someone that returns back to training after recovering from an injury that was difficult on them mentally and physically, someone on a weight loss journey, someone that's now a doctor got their doctorate, someone that started a family, bought their first home.

Drew Beech: 28:06

Going through divorce, recovering from alcoholism Yep.

Joey Rosen: 28:09

Like Anything. Like, you know, we have run our our examples in in the few on community run the gamut. Right. You know?

Drew Beech: 28:16

The to that point, the the most powerful I'm in the DMs, like, every day. And I'm just the most powerful one we got was, like like, you saved me. Like, the person was gonna, like, tell me the story. They were him at suicide. Like, the day before, they're reading one of our posts and it was

Joey Rosen: 28:28

Loader 38. Loaded 38 special.

Drew Beech: 28:32

Yeah. What? We just got into deeper talks of the the, situation, but, like, he just thanked us, like, profusely for, like, saving his life. And I was like, wow. Like, this

Joey Rosen: 28:43

is He emailed in, and he said that this week was his last week. Literally, that's what he said. This is my last week to get it all right, which is crazy that he was trying to write, like, his Yeah. Personal stuff, his professional stuff, his family stuff. I'm gonna give myself this week.

Joey Rosen: 28:58

Right? Saturday is the day. If I don't get it all straight by Saturday, I got my load at 38 ready for me. He saw Thursday's post. So we were in at the wire.

Joey Rosen: 29:08

Like, that's too close for comfort for me, Thursday to Saturday. And he was he saw that that post on Thursday, and he was like, look. Like, number 1, I'm putting too much pressure on myself. This is unrealistic for me to write my life in a week. Number 2, I can do this.

Joey Rosen: 29:24

Like, he literally believed. I I can do this. And I'm like, fuck yeah, dude. You can.

Sean Pastuch: 29:28

What was the post?

Joey Rosen: 29:29

You know? What was the post?

Drew Beech: 29:30

I have no idea.

Joey Rosen: 29:32

I forget the actual the actual

Sean Pastuch: 29:33

Well, that's the crazy thing. Right? Because it's, like, you guys probably wrote that post. Like, this is good. This represents us and threw it out.

Sean Pastuch: 29:39

Yep. And didn't think anything beyond that of it.

Joey Rosen: 29:41

Mhmm.

Sean Pastuch: 29:42

And then this guy's like, you saved my life with an Instagram post.

Joey Rosen: 29:45

Wild. Wild. Right? And we're you know, look, man. Like, I don't wanna sound like we're coming down from the mountain.

Joey Rosen: 29:51

Like, we're putting stuff out on social media that's like

Sean Pastuch: 29:53

You're not.

Joey Rosen: 29:55

But, you know, it it is it's the 1%. That's the best way I can explain it. It's the 1%.

Drew Beech: 29:59

I was gonna say too about the the post. Like, it's everyone has that power within them to write the the words that we do. Mhmm.

Joey Rosen: 30:06

It's

Drew Beech: 30:06

just that Joey and I just take the time to reflect on our scars and our stories that'll that and and practice creative writing that allows us to tell them in a different way that people that resonate with people.

Joey Rosen: 30:17

It's gonna hit you. You know, it's gonna hit you and wake you up.

Sean Pastuch: 30:19

Up. Well and and I think you said something important that I don't want people to hear. Everybody has it in them to do it. That doesn't mean you can do it today.

Drew Beech: 30:26

Yeah.

Sean Pastuch: 30:26

It means you have it in you to get better than you are today to be able to do what you're doing eventually. And for some people, that's gonna be fast, and for some people, that's gonna be much slower.

Joey Rosen: 30:37

I heard

Sean Pastuch: 30:37

I forget who it was this weekend who said it, but it was really smart. It was the idea of find yourself a mentor you'll never catch.

Drew Beech: 30:44

Mhmm.

Sean Pastuch: 30:44

Find yourself a mentor you'll never catch. And what that what what that was intended to be was you're you find someone you want to get help from

Joey Rosen: 30:53

Yep.

Sean Pastuch: 30:53

And then that person's gonna keep improving because that's who you want to mentor

Joey Rosen: 30:57

you. Mhmm.

Sean Pastuch: 30:58

Not somebody who isn't gonna keep improving, so you're never gonna catch them. Exactly.

Joey Rosen: 31:01

Yep. Another core value if you will want never peak. Yeah. So that's one of our we never peak. It's one of our core values as a company.

Sean Pastuch: 31:07

Right.

Joey Rosen: 31:07

Right? It appears in rules of few, but one of our core values as a company because that's what we want. Like, we want continual growth to the grave. Mhmm. You know?

Sean Pastuch: 31:16

Yeah. I love that. You guys are in the middle of something really interesting, and we are too. And I think everybody hits it, and then they have to decide what to do with it. And that's the aim for scale Right?

Sean Pastuch: 31:27

The the attempt to grow to something bigger. For people who've never been an entrepreneur before, what I want to explain is there's a moment in time when you're hitting profitable revenues to the point that you can live a certain kind of lifestyle that you couldn't live before, but you can't grow. So you're making a decision of, okay, if we wanna grow, I gotta either, in your case, order a bunch more inventory, step up marketing, I imagine, bring on more staff. In In our case, it's similar. Just no inventory.

Sean Pastuch: 31:53

Mhmm. And that cuts into all of the profit, if not beyond that

Drew Beech: 31:57

Mhmm.

Sean Pastuch: 31:58

Just for the chance you can keep growing. And I used to watch movies and be like, why didn't the drug dealer just stop? Yeah. Right? Like, you were doing fine, bro.

Sean Pastuch: 32:06

Then you had a

Joey Rosen: 32:06

It's like Tony, why

Sean Pastuch: 32:07

didn't Tony,

Joey Rosen: 32:08

did you need the tiger? Like, did you need the

Sean Pastuch: 32:10

tiger? Exactly.

Joey Rosen: 32:11

There it is.

Sean Pastuch: 32:11

So talk about talk about the difficulties of aiming for scale when you already have something good, and it's like, alright. Well, we're going for something epic.

Joey Rosen: 32:20

Yep. I think, 1st and foremost, who would we be if we rested on our laurels? Like, we we are asking our community to take a pledge of growth to the grave personally, right, in their in their lives. Who would we be if we reached a pinnacle as a company and said this is good enough? You're still not good enough.

Joey Rosen: 32:43

Just like our post said the other day. So again, it goes back to my comment of, you know, being the bond, being the brand. That's the way I look at it. Like, there's never a moment where I say to Drew, hey. We're doing pretty well.

Joey Rosen: 32:59

Let's just hang here for a moment. Like and there's also never a moment where I say, hey, we can't hang here. You know that. Right? Mhmm.

Joey Rosen: 33:05

Because we're both in lockstep. Like, we know we're just going to take it to the moon, And then once we're on the moon, you know, look out Where

Drew Beech: 33:14

the planet is.

Joey Rosen: 33:14

And decide where we're gonna head next. Like, that's the way it's gonna go.

Drew Beech: 33:17

It's not even like a question. It's like because, like, we we embody the kaizen approach, like, everyday better. So it's like, what's next? It's it's always and that might be a fault, and it might make our lives harder, but that's just the way we choose to live. Yep.

Drew Beech: 33:30

And and the to answer your to comment on your entrepreneurship statement was like, every a quote I didn't this is not a jury, the original quote, but it's like everybody has dreams, but few will actually achieve them because they run out of time or money before they do.

Joey Rosen: 33:46

Mhmm.

Drew Beech: 33:47

And that's one thing that sticks with us the most is, like, when you're starting an entrepreneurial journey, like, that is 1,000 percent a true statement.

Sean Pastuch: 33:54

Yeah. I think it's a mistake and I've made it and and kinda added my mindset to have the dream be an outcome. Yes.

Drew Beech: 34:04

It is.

Sean Pastuch: 34:04

Right? So my dream now is a life of freedom without compromise.

Joey Rosen: 34:08

Mhmm. Mhmm.

Sean Pastuch: 34:09

And that's our mission statement. And so why why that? Because, well, I get to wake up every day and live my dream.

Drew Beech: 34:15

Yep. Mhmm.

Sean Pastuch: 34:16

And would I like to expand my opportunities? Of course, I would. But if if I can keep going like, it used to be really hard the way that you were just describing. And it's still hard, but I mean, mentally.

Joey Rosen: 34:27

Mhmm. Like, when am I gonna get there? When am I gonna get there? When am I gonna get there?

Drew Beech: 34:30

You know

Sean Pastuch: 34:30

when I clicked into place?

Drew Beech: 34:32

When you were there?

Sean Pastuch: 34:33

Was it no.

Drew Beech: 34:33

You realize?

Sean Pastuch: 34:34

I was on a hike in Arizona with my wife, Sedona,

Joey Rosen: 34:38

Arizona. Beautiful place.

Sean Pastuch: 34:38

Yeah. So we're hiking to a place called Devil's Bridge.

Drew Beech: 34:41

Yeah.

Sean Pastuch: 34:41

And we get to the top. I'm like, alright. Overhyped. And then we start walking back down. And person after person after person was asking, hey.

Sean Pastuch: 34:51

How long till we're there? How long till we're there? How long till we're there? Until finally, I stopped somebody. I was like, hey.

Sean Pastuch: 34:58

I need you to turn around for a second. You see that? And they're like, oh, yeah. It's a really good view. It's this huge vista of, like, a valley that you wouldn't turn around to look at until you're coming back down.

Sean Pastuch: 35:09

I said, look. That's a better view than what you're gonna see at the top. Yep. You're already there.

Joey Rosen: 35:14

Yeah. And and So powerful.

Sean Pastuch: 35:17

That I I just I looked at him, like, stop doing that in your business. Yep.

Drew Beech: 35:21

Or in life too. Right? Like, that's I we get hit with memories from the from the basement or from our, flawless one point o, like our first. And now we're in, like, a 5,000 square foot facility, but we're our 1,000 square foot box.

Sean Pastuch: 35:33

Dope. By the way, this place is

Joey Rosen: 35:34

so cool.

Drew Beech: 35:35

Yeah. Like Smells good. And I can't like, all my all our friends, like, I specifically Nikki Rod, a a professional grappling, athlete.

Sean Pastuch: 35:44

Then what Gordon Ryan's foot?

Drew Beech: 35:46

Yeah. One of our athletes and and friend of ours. He told the story on his podcast the other day about, like, how he was, like, grinding every day, like, traveling to and from New York, living on my friend's apartment, like, fours. And I commented, and I was like, the dream. Like, that is the dream.

Drew Beech: 36:01

This is the dream. Like, what we're doing every day, waking up and having the opportunity to chase your dreams is is the dream.

Joey Rosen: 36:08

So Yeah. Joy's in the hunt at the feast.

Sean Pastuch: 36:10

Yeah. Yeah. The thing is though and this is where I think you and me and any entrepreneur who's like who understands this is the grind I chose and enjoy.

Joey Rosen: 36:21

Mhmm.

Sean Pastuch: 36:22

I think people can miss something very important when we talk about it this way. And that is that there has to be an intentional collection of skill development

Joey Rosen: 36:32

Mhmm.

Sean Pastuch: 36:33

That goes along. You don't get to just work hard

Joey Rosen: 36:36

Yes.

Sean Pastuch: 36:36

And not develop. Right? You guys were talking on our break about copywriting. Mhmm. So I would love for you to use that as an example of it's not just grinding away doing the same thing and share with people what you learned and how you learned it to get better at that.

Joey Rosen: 36:51

Yeah. Skill development. This is where people bastardize the work work work harder, work smarter thing, thing, at least in my mind. Right? Because they assume that working smarter comes with less effort.

Joey Rosen: 37:01

But that's not the case. The the smarter for me is the continual development of skill. And then once you're more skilled, you apply those skills harder and you work harder and that, you know, that's how you grow. For me, copywriting, I was always a creative writer as a kid. I really enjoyed writing.

Joey Rosen: 37:16

But our 1.0 posts or can we say negative 0.5 posts or whatever for for fuel hunt were very cliche. They weren't powerful. They weren't hitting people in the feels like they do now. They weren't as relatable. The skill of copywriting helped me do that and you too.

Joey Rosen: 37:36

Mhmm. Right? Mhmm. So if there's one skill that I've really honed since 2016, 2017 until now, it's copywriting. And I literally live and breathe.

Joey Rosen: 37:49

Mhmm. Literally.

Sean Pastuch: 37:50

It allows you to actually say what you want to say.

Joey Rosen: 37:54

Writing to me is very therapeutic not just for the writer but the reader. Mhmm. So I know that if I can get my words out on paper or screen in a way that I bleed onto the paper, the reader will understand that they're bleeding for a purpose too. Mhmm. You know?

Joey Rosen: 38:17

So I started with, Joe Sugarman. He's like an OG. I don't know. Are you familiar with copywriting?

Sean Pastuch: 38:22

I'm not familiar with copywriting, but I I wanna hear this because the way I typically do these kinds of things is a little bit here, a little bit there, a little

Joey Rosen: 38:29

bit here,

Sean Pastuch: 38:29

a little bit there.

Joey Rosen: 38:30

Yeah. So, I started off with, Joe Sugarman, and he wrote, ad copy review.

Drew Beech: 38:36

That was the one

Joey Rosen: 38:36

that I had.

Sean Pastuch: 38:36

I think

Joey Rosen: 38:36

it was that's the one that I had recommended to you. And we're talking about old school ad writing. Mhmm. You know, like in newspapers, basically. Right?

Joey Rosen: 38:45

And I used to

Sean Pastuch: 38:46

This is what we're back to now, by the way. Mhmm.

Joey Rosen: 38:48

And I used to hand copy, you know, some of his, like, sales letters, and some of the ads that he wrote, and really understand how he helped people imagine the experience that they would have if they had this thing, or they took this trip, or what how he really communicated in words feeling. You know? I'm gonna get that book immediately. Yeah. And I started there.

Joey Rosen: 39:14

Absolute OG. And I'm funny, man. Like, there's a lot of great resources out there, and there's a lot of great copywriters and people. But, I'm funny, man, with my attention. I keep it very, like, focused and narrow.

Joey Rosen: 39:26

So Joe Sugarman, I'll give you another name, Chris Orzechowski Mhmm. And he is a Jersey guy, in the game right now. You know, Joe isn't anymore. In the game right now, I'm part of, his one of his programs, and he's phenomenal. So he's another great guy to follow.

Joey Rosen: 39:44

And then Bedros. Mhmm. You know, Bedros, is another huge inspiration. And they're kinda like the yes. And they're they're kind of, you know, they're the 3 people that I look to when it comes to honing skill and being able to bleed onto the page.

Joey Rosen: 39:58

Yeah.

Drew Beech: 39:58

There's a book that I use, and I'm going through again now, but it's like, 365 days of writing creative writing prompts.

Joey Rosen: 40:06

Mhmm.

Drew Beech: 40:06

And it's I I have all kind of crazy shit in there. And, like like, one day was, like, write 2 paragraph or for 10 minutes about an orange. So I just set, like, a timer for 10 minutes, like, describe an orange. You know what I mean? So, like, hard work like that, like, isn't truly comfortable or you may not feel it's worth your time, but it's, like, a good resource for

Joey Rosen: 40:26

Yeah. When I first read Joe's book, like, I went back to some of the posts that, dude, bro, it used to take me like 2 days to write a post. You know what

Drew Beech: 40:32

I mean?

Joey Rosen: 40:33

And, they sucked. My opinion they did. Like back in the day, like, I read Joe's stuff and I was like, oh my god. Like, I'm a systematic thinker. I built software for a living.

Joey Rosen: 40:41

I think in systems. But yet, when I'm writing these posts, I'm just, like, all over the place, you know.

Drew Beech: 40:47

And the 2 days for post, like, you know, from a business standpoint, which is not good for Yeah. Because it's No bueno, dude. No bueno.

Sean Pastuch: 40:53

You have an interesting blend though. Not a lot of people who are into tech like that are also into the art.

Joey Rosen: 40:58

Yeah. I'm science and art are my my thing.

Sean Pastuch: 41:00

Yeah. Typically,

Drew Beech: 41:01

it's science

Sean Pastuch: 41:01

or art.

Drew Beech: 41:02

He looks at science as an art, which is

Joey Rosen: 41:04

I do. Yeah. Yeah.

Sean Pastuch: 41:06

I'm I'm curious about your avatar, for the brand icons. So for example, I'm looking around this room. You got fighters everywhere.

Joey Rosen: 41:14

I don't actually know who that is. Body builder.

Sean Pastuch: 41:17

Okay. Fighters, body builders. Yeah. Let me tell you how to run your company for a second.

Joey Rosen: 41:22

Yeah. Let's do it. Let's do it.

Sean Pastuch: 41:25

Entrepreneurs, man.

Joey Rosen: 41:26

Yeah.

Sean Pastuch: 41:26

Why why aren't there entrepreneurs repping your stuff everywhere?

Joey Rosen: 41:29

There are, actually. Okay. Unfortunately, we don't. In in

Sean Pastuch: 41:32

the imagery.

Drew Beech: 41:34

Well, I mean, Bezos is the OG on it. So Let

Sean Pastuch: 41:36

me back up. I know they're wearing it. I wear it. I'm an entrepreneur. I don't I wouldn't know how to work for somebody.

Drew Beech: 41:41

This is such a funny I I didn't mean to cut you off.

Sean Pastuch: 41:43

It's okay that you did it. I'm here to interview you.

Drew Beech: 41:46

When we started this like, Joey and I are entrepreneurs by nature. Like, we are big. Our the first person we were writing to was an entrepreneur. Like, I was like, entrepreneurs are gonna entrepreneurs are gonna

Joey Rosen: 41:56

be fast.

Drew Beech: 41:56

Journey. Yeah. And salesman. Like, this is who this is for. They're gonna buy all this.

Drew Beech: 41:59

And this is how we're gonna create this great global community but real it. And then it started popping up in, like, garage gyms and and CrossFit gyms. We're like, oh, like, this, like, isn't necessarily what we set out for, but, like, let's let's embrace it. Because realistically, our days start in the gym and most likely everyone who isn't outstanding or works hard, they they start their day in the gym.

Sean Pastuch: 42:21

Mhmm. That's what Stanley Cup just did.

Drew Beech: 42:23

Yeah. That was crazy.

Joey Rosen: 42:24

Yeah. So we had a so we had a very in the in the inception, we had a narrower avatar.

Sean Pastuch: 42:31

Mhmm.

Joey Rosen: 42:32

But then it widened actually. So our avatar or our community member, what they're about is wider than what most people would probably expect. It's only 3 things, but it's very wide. Mhmm. Yeah.

Joey Rosen: 42:44

I

Sean Pastuch: 42:44

mean, it's only 3 things.

Joey Rosen: 42:45

So, three characteristics. Okay. You know, and you can put any community member through this test. You can put yourself, you know, through the, through the test. There's 3 things that every community member, if you will hunt, has in common.

Joey Rosen: 42:58

They're in the gym at some point, number 1, first and foremost. They have a growth mindset, second thing. 3rd thing is they've gone through some shit Mhmm. In life, voluntarily or involuntarily. They could be an entrepreneur who's chosen these circumstances and challenges, or they could have a childhood wound Mhmm.

Joey Rosen: 43:17

Or, you know An adult wound. Mhmm. Exactly. So those those three things embody, what an eagle is in the in the community. So when you speak about avatar, they're the 3, you know, characteristics, and we we're them too.

Sean Pastuch: 43:31

I love it.

Joey Rosen: 43:31

Same three things. I love it.

Sean Pastuch: 43:32

I fucking love your brand, guys.

Joey Rosen: 43:34

Yeah. Well, we'll we'll love it.

Drew Beech: 43:35

Back, dude.

Sean Pastuch: 43:36

We do.

Drew Beech: 43:36

We love you back.

Joey Rosen: 43:37

We do appreciate the tip. We'll get more content

Sean Pastuch: 43:39

to the entrepreneurs. Bring it.

Joey Rosen: 43:40

I'll run the Yeah. That's what I need. That's what

Sean Pastuch: 43:42

I need. That's what you need.

Joey Rosen: 43:43

You you need somebody telling you how to do stuff when I haven't been

Sean Pastuch: 43:46

able to print a T shirt and

Drew Beech: 43:47

sell it back. Forever students. For we

Sean Pastuch: 43:50

can

Drew Beech: 43:50

we are forever students.

Joey Rosen: 43:51

Like, long learners. Wipe out wipe out mentality all day every day. I love it. Yeah.

Sean Pastuch: 43:55

I I I love being here. I'm thinking about what my company to fill in.

Joey Rosen: 43:58

Yeah. We're still growing into the space. We have 10,000 square feet. So, you know I can see

Drew Beech: 44:03

a little spot for you over there.

Sean Pastuch: 44:04

Get kicked out? We could because I talk a lot. I'm I'm talking all day. Anything I didn't ask you guys about that you think would be valuable for the audience to know?

Drew Beech: 44:13

Where to find us? Okay. Yeah. Where to find us?

Joey Rosen: 44:16

And, you can find us, on Instagram Mhmm. At fuel hunt. You can find us, at fuelhunt.com, and, there's the jump off points. Pretty much everything is there. On the website, you'll find all of our made in the USA.

Joey Rosen: 44:31

Very proud of that

Sean Pastuch: 44:31

transition that

Joey Rosen: 44:32

happened this year.

Sean Pastuch: 44:33

Yeah. So so can we just spend 2 minutes talking about that?

Joey Rosen: 44:36

Oh, absolutely. Yeah. Absolutely.

Sean Pastuch: 44:37

Why like, our mission, I've said over and over again, is a life of freedom without compromise. What that means is not, I don't want Chinese food for dinner tonight, but my wife does. So, okay, I'll compromise and get Chinese food. Like, the vision, the mission, the values is what I'm not gonna compromise on. I want a phenomenal relationship with my wife.

Joey Rosen: 44:57

And

Sean Pastuch: 44:57

so if she wants Chinese food tonight, it doesn't defend me. I'm gonna get Chinese food tonight because the greater goal is my wife. Sure.

Joey Rosen: 45:04

Sure.

Sean Pastuch: 45:04

When you told me that you guys moved everything from a variety of different sources to completely made in the USA every single bit of it. The first thing that popped through my mind is these guys don't compromise.

Joey Rosen: 45:17

Yep.

Sean Pastuch: 45:18

I thought that was awesome. So can you share with me why? Because I know that's harder.

Joey Rosen: 45:21

Yeah. Yeah. Oh, it's way harder. It's way harder. Nowadays This

Sean Pastuch: 45:25

is crazy by

Joey Rosen: 45:25

heart. This is a hot take, but nowadays, if you're going to start an apparel brand, it's relatively simple to do. Mhmm. You know? Simple, not easy.

Drew Beech: 45:34

Right.

Joey Rosen: 45:34

Right. But simple to do with overseas product because overseas, there is child labor and there's forced labor, and you can get anything you want in 2 weeks. You know, here we live by a different standard, different values. Things take longer. They're more expensive.

Joey Rosen: 45:52

So it's definitely harder, but we believe it's the right move, not just for our community, but for our country.

Sean Pastuch: 45:59

Yeah, man.

Joey Rosen: 45:59

You know? This is this this building right here that we're in, HQ, was a textile facility dyeing and spooling yarn here for almost a 140 years until it went overseas. So the way we look at it is we're not only restoring the dignity of hard work, but we're restoring that too. We're we're restoring American manufacturers.

Sean Pastuch: 46:21

This gave me the chills. It took a poem. This this left to go over there, and you guys are standing for a culture that you want to embody. So you're bringing the exact thing in a lot of ways that left right back to the same space.

Drew Beech: 46:31

And the part that's so funny and triggering, for lack of a better word, to us is that a lot of our competitors and people out there saying that they're American companies have made in China on their neck tags. Right?

Sean Pastuch: 46:41

So Right. Assembled Yeah. In the USA. We put it in a box.

Drew Beech: 46:45

Yep. In the USA.

Joey Rosen: 46:46

There are loopholes. Mhmm. There are loopholes.

Sean Pastuch: 46:48

Same thing with meats. I don't know. We don't need to get into that, but there's Yes.

Joey Rosen: 46:50

No. There's there's Please don't. Yeah. Yeah. No.

Joey Rosen: 46:53

I'll be another hour. We'll yeah. Drew will go an hour on that one. Yeah.

Drew Beech: 46:58

But yeah. So what's this about? The, the neck tags.

Joey Rosen: 47:01

But That's that's earned. Like, for us, that is we have an emotional attachment to that neck tag. Like, that that is an earned neck tag that says made in the USA. Mhmm. And I don't think everybody gets how hard that was.

Sean Pastuch: 47:14

Should add every fucking stitch.

Drew Beech: 47:15

And one part that was has been extremely difficult to to elaborate on that is we've had to take down some of our best sellers. Like, our gear bag that wasn't made overseas, that was our best selling product last year. We literally are still trying to find ways to manufacture that bag in the United States because we can't sell it for the price we used to sell it at and get it made here. So and people wonder why it's been difficult also to we had to raise prices a little bit to Sure. Move manufacturing here.

Drew Beech: 47:49

But It's

Joey Rosen: 47:49

a high quality product. We raised all the time. The before we started the show, I told you, I'll take you into the back corner

Sean Pastuch: 47:56

of HQ. Let me do it. Let let me vouch for you then because I asked you guys off air. So what are you gonna do? Run, like, a clearance with the old stuff?

Sean Pastuch: 48:03

Like, yeah. We're gonna donate it. That's money that you guys are just throwing through paper shredder because it doesn't represent the values that you want to uphold. Yep. Nobody would give you a hard time about putting foreign stuff on clearance and selling it.

Sean Pastuch: 48:15

But you guys know when you put that shirt on, you're representing something and you can't live a different way.

Joey Rosen: 48:23

Who would we be if we did that? That's the way we wouldn't be living to the to the standard that we ask our community to live to, the standard we live to. Yeah.

Sean Pastuch: 48:31

So you

Joey Rosen: 48:31

go in that back corner, man. There's some beautiful polo shirts back there.

Drew Beech: 48:34

Yeah. But they're

Joey Rosen: 48:35

they're gonna be they're gonna be donated, because it's just not who we are now. And when we were talking about scale, you know, and the challenges, intentionally standing up challenges in front of us, cutting over to a 100% made in the USA was a huge challenge. It would have been helpful to do some clearance

Drew Beech: 48:54

Mhmm.

Joey Rosen: 48:54

With, some products that were sourced from elsewhere, but we we rip off the fucking band aid. Yeah. We're we're we're

Drew Beech: 49:01

we're bad. That's as people, like, we're the big rip off the band aid. Oh, yeah. I I

Joey Rosen: 49:06

got I got some wounds.

Drew Beech: 49:07

Yeah. It was quite the cold cold. You can see

Sean Pastuch: 49:08

the scars. I'll tell you the stories of scars, not the stories of open wounds, but Sure. That one's a scar now. Yeah. I'm not gonna do it here because it would be a long a long thing.

Sean Pastuch: 49:15

But what I want people to know is, one of the reasons that I'm out here, obviously, we talked about this, is that we're partnering up on a t shirt.

Joey Rosen: 49:22

We are.

Sean Pastuch: 49:23

I'm super stoked about it because our audience, our community at Active Life has been asking, where's the gear? Where's the gear? Where's the gear? Where's the gear? Where's the gear?

Sean Pastuch: 49:31

And I'm like, yo. You don't know how hard it is to actually stand up a legit apparel shop that I don't have to be in the back putting stuff in boxes and making sure it's going out to the right place.

Joey Rosen: 49:42

Mhmm.

Sean Pastuch: 49:43

So I want to thank you guys for giving our Active Life community the opportunity to wear something with our brand on it that's also gonna have yours. So they have a double standard they need to hold when they put it on their backs. And if you're listening to this, make sure you grab a piece. Yeah. Make sure you grab one.

Joey Rosen: 49:59

I I I love that. So well said. I almost don't have to add anything, but thank you. Thank you for trusting us with that. Because just like you are trusting, just like, you know, we're trusting you, you're trusting us, and our communities are so similar.

Joey Rosen: 50:11

Mhmm. You know? They live by the rules of the few. You know what I mean? So, we're very grateful for the opportunity to, and it's a banger for the record of of a t.

Sean Pastuch: 50:20

Hell, yeah.

Joey Rosen: 50:21

It's a banger that really embodies what fuel hunt is, what active life is, and what freedom without compromise is. Yeah. Okay.