I Love Your Stories- Conversations with Artists and Creatives with Hava Gurevich

In this episode of I Love Your Stories, host Hava Gurevich speaks with Edi Matsumoto, a Japanese-born artist who transitioned from a 30-year career in healthcare to a full-time career in art. Edi recounts her early encounter with Mother Teresa in Calcutta, her nursing career in the U.S., and the pivotal moment when her husband rescued an old sketch of hers from the trash, encouraging her to pursue art classes.
What began as weekend classes turned into a Master’s in Fine Arts and eventually a flourishing art practice. After retiring early from medicine, Edi leaned into business mentoring and discovered her niche: anthropomorphised otter paintings. This playful and deeply appealing work has led to her gallery, Edi Matsumoto Art and Design, in Carmel-by-the-Sea.
She discusses the challenges of opening a gallery, the importance of mentors and business education, and the Japanese concept of Ikigai—finding joy, purpose, and service at the intersection of what you love, what you’re good at, and what people need. Edi also talks about her upcoming book Otter Therapy, which pairs her otter artwork with humor and lighthearted wisdom.
The conversation touches on creativity, overcoming self-doubt in selling art, living authentically, and inspiring others to rediscover their creative passions.
📌 Show Notes
  • Guest: Edi Matsumoto – artist, gallery owner, mentor, and author
  • Host: Hava Gurevich
  • Key Topics Covered:
    • From healthcare to art: Edi’s journey from nurse practitioner to full-time artist.
    • The Paris sketch that sparked her career, saved from the trash by her husband.
    • The role of mentors and business coaching in shaping her success.
    • Discovering her niche with otter paintings and how it grew into Otter Therapy.
    • Opening her gallery in Carmel-by-the-Sea and building community through events.
    • Ikigai: blending love, skill, need, and income into a joyful life purpose.
    • Overcoming the discomfort of “selling” by reframing it as service.
    • Inspiring others to reclaim their creativity and live authentically.
  • Links:
    • Gallery: [Edi Matsumoto Art and Design, Carmel-by-the-Sea] (Mission Street)
    • Website: eddiematsumoto.com

    • Book: Otter Therapy: 50 Whimsical Whisker Moments for the Soul (launching October, available on Amazon)
💬 Memorable Quotes
  • “I call myself an accidental artist because this was sort of by accident.”
  • “My husband literally rescued that drawing from the garbage and said, ‘You cannot throw this away.’”
  • “Otters became my niche—customers come in laughing and leave happy. That’s when I knew I was onto something.”
  • “Ikigai is where what you love, what you’re good at, what people need, and what you can be paid for overlap.”
  • “Selling isn’t just selling—it’s serving. When people take home something that makes them smile, that’s service.”
  • “I’m not pretending to be anything but myself. I’m living my dream in Carmel, creating art that inspires joy.”
  • “The motto of my gallery is: Create to inspire, inspire to create.”

Creators and Guests

HG
Host
Hava Gurevich

What is I Love Your Stories- Conversations with Artists and Creatives with Hava Gurevich?

I Love Your Stories is a soulful conversation series hosted by artist and creative guide Hava Gurevich, where art meets authenticity. Each episode invites you into an intimate dialogue with artists, makers, and visionaries who are courageously crafting lives rooted in creativity, purpose, and self-expression.

From painters and poets to healers and community builders, these are the stories behind the work—the moments of doubt, discovery, grief, joy, and transformation. Through honest, heart-centred conversations, Hava explores how creativity can be both a healing force and a path to personal truth.

If you’re an artist, a dreamer, or someone drawn to a more intuitive and intentional way of living, this podcast will remind you that your story matters—and that the act of creating is a sacred, revolutionary act.

[MUSIC]

From hospital halls to gallery walls,

Eddie Matsumoto's

journey is all about mentors,

risk-taking, and the

power of living authentically.

I'm your host, Hava Gurvitch,

and in this episode

of I Love Your Stories,

I'm joined by Japanese-born,

Carmel-based artist, Eddie Matsumoto.

After a 30-year career in medicine,

a series of chance events led

her to take a leap into art.

What started as a

bulk pivot has blossomed

into a thriving career as a painter,

gallery owner, mentor,

and now author of a

whimsical coffee table book

featuring her beloved

otters coming this fall.

Eddie and I talk about

the pivotal role of mentors,

why staying open to change and

opportunity is so important,

and her perspective on

what success really means.

She also shares her

advice for aspiring artists

and the wisdom she's found in discovering

her life's purpose through service

and in living as her authentic self.

Eddie, welcome to the show.

Now, quick word from our sponsor,

and then we'll get

right back to the show.

When I started selling my art,

I had absolutely no idea

how to actually turn it

into a business, a professional business.

And then I came across art storefronts,

and that was a game changer.

I've been a customer now for years,

and they've been

instrumental every step of the way

of helping me succeed.

I have a gorgeous,

powerful commerce website.

I have marketing tools and

a membership to a community

that is very supportive and teaches me

how to succeed as an artist.

Check them out, artstorefronts.com,

and tell them how I sent you.

Hello, and welcome to another episode

of I Love Your Stories.

My guest today is Eddie Matsumoto.

Did I say that properly?

Yes. Good.

Who is an artist and a

very successful artist

with a really interesting story,

so I'm very, very

excited to get to know you.

Why don't we get started with,

if you wanna just say a

little bit about yourself,

and then we'll get started.

Okay, yeah, thank you for having me.

So my name is Eddie Matsumoto.

I, well, I have a

transition story I'm going to share,

but quickly, I spent

30 years in healthcare,

mainly as a nurse practitioner.

But for the past three, four years,

I turned into a full-time artist.

I call myself accidental artist

because this was sort of by accident.

And I learned to run an art business,

and I ended up opening an art gallery

in Carmel Bida Sea in

California a year and a half ago.

And I have a really cool

niche that a lot of people love,

and so I'm happy running my gallery.

People love my art.

And yeah, I'm living my

dream in Carmel Bida Sea.

That sounds absolutely divine.

So you, I'd love to dig into this.

So you're a health professional,

and let's talk about

how did you accidentally

trip into becoming an artist?

So I am originally from Japan,

but I wanted to go overseas,

but the first trip was

actually I went to India.

Well, actually that was my second trip,

but I went to India

to meet Mother Teresa,

because I read about her

and I admired her work.

So I went to Calcutta, India to work at,

volunteer at, they call it

a home for dying destitute.

So anybody can volunteer.

So I went there and I met Mother Teresa,

talked to her, and I

volunteered at her place.

And that was sort of the

first encounter with healthcare,

because she is dealing with dying people.

And, but I felt pretty useless there,

because I didn't have any healthcare

background back then.

This is in my early 20th.

So I came to the US and I thought I

needed to study English.

My English wasn't that great.

And I studied, I entered nursing program.

So fast forward, I spent 30 years,

as I mentioned in

healthcare, as a nurse's aide,

LBN, RN, and a nurse practitioner,

family nurse practitioner,

did all kinds of healthcare,

anywhere from physical exam to, you know,

cough cold to everything, minor surgery.

So I, and so that was great.

I loved nursing and I thought that was

what I was going to do

until retirement, until something else.

And if I can go on, so

that's the big pivotal moment.

Well, there are a couple of things,

but one thing is I was

happily being a nurse practitioner,

specializing endocrinology,

a lot of diabetes patients,

taking care of diabetic patients.

My husband is a physician.

In one time, I was

cleaning out my drawers,

and I found this little piece of paper.

Well, before I show this to you,

I had no intention becoming an artist,

and art was not in my plan.

Although I loved art, I appreciate art,

and my family loves art,

so we went to museum a lot.

My sister is a big game cartoonist,

because this is a Japanese culture,

everybody loves manga.

So my sister ended up

becoming a cartoonist.

And my grandfather, my uncle, my mom,

they're all pretty clever.

They can draw, paint things, and crafts,

and do all kinds of things.

So that was normal for me.

So I drew this little

drawing when I was in Paris,

when I was in college,

and everything was closed.

I was going to different museums,

but everything was

closed on Easter weekend,

Easter Sunday, so I

couldn't go to museum parks,

or even go to a restaurant.

I got kind of bored, so I

got one blank sheet of paper.

I started drawing the

building across the street

from the hotel room,

and that's this drawing.

I know some people are

not gonna be seeing it,

but this is the

drawing of a Paris building,

and yeah, kind of five, six-story

building across the street.

So I found this from old sheet of paper,

or this was drawn in 86,

and we're talking in 2007.

I was talking to my

husband, and I told him the story,

and literally I tossed it in the garbage,

because it was just

an old piece of paper.

So I tossed in the

garbage, and my husband

literally rescued that from the garbage,

and what are you doing?

You cannot throw this away.

This is an amazing piece of art.

We're gonna frame it, and

put it in a dining room,

and I think you should take art classes,

and that was a major pivotal moment,

because I thought,

really, because my family

can draw that probably better than I can.

So it didn't occur to me that was an

amazing piece of art,

but my husband really pushed me,

so I entered a

community college art classes,

couple of classes, and

then teachers encouraged me

to move on, take advanced classes.

So I enrolled in

Academy of Art University

in San Francisco, and I live in Carmel,

and then San Francisco is two hours away.

So I ended up doing online class,

because I'm still working

full-time as a nurse practitioner,

so I just started taking art classes

as a personal

enrichment, just a week in Harvey.

During the week, I'm kind

of busy in the hospital,

so just do some fun thing on the weekend.

And then seven and a half years later,

I was just kind of

having fun on the weekend,

and I got a Master's in Fine Arts,

and I had my first solo show locally.

So that's sort of the

start of my art career,

just by accident by that piece of paper.

Wow, so a lot of that

credit goes to your husband

for recognizing your talents

and kind of pushing

you to pursue it, right?

Yeah, totally.

So now I have an art gallery.

It's filled with my art.

Everything here is mine, so

I blame him for everything.

Every single piece of art

I have here, merchandise.

I do wearable art fashion as well.

Everything, I blame it on him.

It's all his fault.

If we didn't insist

on making art classes,

none of this would have happened.

What got you to go

from just taking classes

and so starting being an artist to

becoming successful?

So about four years ago,

I don't get into detail,

but something happened.

So I decided to take an

early retirement from hospital.

That was kind of very unexpected

because I was going to

retire from the hospital

at age 65.

But so the retirement

came early, and what do I do?

The only thing I can think

of is I'm gonna do some art,

and hopefully I can start selling.

So I started to take

some business classes,

and I'm quite a spiritual person,

so I was taking a lot

of spiritual courses

and kind of taught some spiritual courses

for Japanese audience.

I was doing a lot of different things.

And so during that time,

actually I talked to Brandon from ASF

because I wasn't selling that much,

so I was trying to get some help,

and we had a couple of sessions.

And one of them in

particular was really pivotal.

So he asked, yeah, he helped

me with the various things.

So number one is

because I have a master's

in fine arts from

academy, my skill set was good,

but I wasn't too

confident, so he really assured me,

like, "Your skills are good.

You don't have to take any more classes

if you don't want to."

So he gave me the

confidence, and he said,

"Your skills set is 10 out of 10."

So that kind of

reassured me, so check that off.

And then he asked me that,

"What kind of artists do you want to be?"

So I was entering contest,

I was winning some awards,

but those award-winning

arts don't necessarily sell.

So I have like a very,

very realistic portraits

of healthcare professionals, physicians,

but they're admired, I get awards,

but they don't sell very well.

So I was kind of

struggling with my niche.

So he asked me, "Do you

want to sell your art,

or you want to be an award-winning,

amazing, admired artist?"

So I said, "I'd rather sell."

So I kind of gave up or

put aside the contest.

So it was kind of

distracting, tried to do both.

So that's another thing.

And then we talked about niche.

So I think that's the big thing.

So he asked me like, "Okay, so what kind

of thing do you have?

Among all the things you paint,

what have some kind of attraction?"

So I said, "Well, I paint

a little Monterey Camille.

We have lots of sea otters.

Everybody loves to see sea otters.

So I painted several sea

otters, they sell pretty well."

And I sell lots of copies of those.

So that has a little attraction.

And at that time, I just got a commission

by a local sea otter researcher,

I'm kind of looking for the image here,

to paint the famous monk, or munch,

however you call it,

the screen painting.

So this is the painting.

And because she is a

sea otter researcher,

she combined her fairy painting,

because he was going

through some of Tomoto's times

in her life.

So this painting resonated with her,

and she wanted me to put

otter instead of human.

So otters look like,

you know, he's screaming.

So--

Was that your first

time that you did an otter

in this kind of like--

Exactly, exactly.

So before that, I was just

painting swimming otters.

So that was the very first one

to anthropomorphized

otter being in my painting.

So I loved the idea.

And then I shared that with Brandon.

He was like, "I think that is it.

"That is your niche."

And we just had a great time thinking,

"Oh, we can do Mona

Lisa, we can do Vermeer,

"we can do Van Gogh, we

can do American Gothic,

"we had a great time, oh, we can do this,

"we can do this."

So that was really kind of a,

as an artist professional pivotal moment.

Learning point, yeah.

Yeah, so that was maybe about,

actually a year and a

half ago, not that long ago.

And then all the other otters that

followed in fine arts,

or I expanded into

celebrities, I have Steph Curry,

I have Clint Eastwood, I

have Gone With the Wind,

I have Princess Leia,

I have Audrey Hepburn.

So expanded into different celebrities.

And I have seasonal

pumpkin otters, Santa Claus,

I have cherry blossom, Japanese Chinese.

So it's just expanding,

so now I have 65 otters

in the past year and a half

I've been kind of painting.

I paint fast, and I have so many ideas,

and customers love them,

and customer gives me idea,

oh, you should do

Einstein, you oughta do Einstein,

you oughta do this and that.

So customers--

(mumbles)

I'm gonna make sure I'm writing a book,

because people come in,

I sell cards and coasters

and things like that in my gallery.

And people have trouble choosing,

because, oh, this one is so cute, oh,

that one is so cute.

So they have trouble choosing,

because they don't wanna

buy 10 coasters or anything,

but out of, say, 60,

they wanna buy a few.

But they have trouble choosing

which ones are the cutest otters.

So they've been asking me for a catalog

so they can see all the

otters at a glance or a book.

So I decided to write a

book called Otter Therapy,

I'll tell you more about

Otter Therapy, the title.

So Otter Therapy has 50 otters,

and a lot of people,

because they just come in laughing

at my screen otter, whatever otter,

some people cannot help

but tell me otter jokes,

are you otter do this, or

are you otterizing people,

or are you otterized to do that?

Or I'm otter here, and

I'm buying too many things,

or just lots of bad, dead

joke kind of otter jokes.

So I've been taking notes,

so the Otter Therapy

book has otter images

to make you smile, and

lots of otter jokes too,

make you chuckle.

Opening your own gallery,

that is, it's a big financial commitment,

it's a big step.

How did you get to the

point where you're like,

okay, I'm going to

invest my time, my efforts,

my resources into this, were you scared?

What went into that thinking?

Yeah, absolutely.

That was probably one of the most

scariest thing to do.

One was kind of resigning from hospital,

losing health insurance,

and all the security

of a regular paycheck.

And then, let's see,

I think there's maybe

two and a half years in between

from the time I resigned from hospital

and opened my gallery.

So I wasn't thinking

about opening a gallery,

but when I resigned from the hospital,

I joined the COP gallery.

So there are 26 local artists,

then we take turns, many in the place,

and sit, and then pretty

soon I was put on the board

of the gallery, and put

me as a marketing manager,

so publicity.

So I learned a lot for the

past two and a half years,

now with that gallery, I learned a lot,

I think I learned a lot

about gallery business that way.

But also, as I mentioned,

I've been studying business

through online, mostly

online, and I have some mentors,

but I also got a financial coach as well.

So I'm a big advocate

for getting a good mentor,

and multiple mentors,

business mentor, financial mentors,

artistic coach, and whatnot.

So, and a financial coach kind of

crunched the number,

and then so you're on

track, just don't screw up,

just you're on track,

so you will be able to be

financially independent soon

if you just stay the course.

And also, because of all the

different business courses,

it also gave me a

confidence that I can do this.

I have online business

coach, and I joined the SPDC,

Small Business Development Center,

it's everywhere in the

nation, and it's all free.

So I have a personal

business coach who will come

and personally advise me

about opening this gallery.

But when I wasn't even

thinking about opening a gallery,

one of my artist friends

said, hey, this gallery space

is open, would you be interested?

And first I was like, yeah, I go,

why would I wanna open a gallery?

I would rather be, you know, have

somebody else, you know,

show my things, and I

just concentrate on painting.

But then I thought about

it, it's a really nice space.

Maybe I can give you a tour later,

but it's a really nice

space, it's made for a gallery.

And it's been empty for six months,

and the landlord has

been rejecting other people

who wants to come in, like a

boutique or other business,

because this is made for a gallery,

so they'll be waiting

for somebody, artists,

to come in and run as a gallery.

And that's when I walked in.

I have no business experience, you know,

or running a gallery of my own,

but they kind of took a chance on me,

so they go, okay, well, we love artists,

we want you to be here.

So, and that's almost the exact same time

I got my scream order,

and then had a nice chat with a brando,

and so I got the momentum going,

so I got in here with my other,

you know, niche,

and I think maybe I can do

it, I think I'm getting it.

And then I was selling

some wearable artists' scarves

and things like that.

So I thought maybe I can make it work.

And then also I thought,

I'm not getting any younger,

so I think now or never.

So, you know, if I

don't grab this opportunity,

maybe I would never do

it, never do, you know,

even think of opening a gallery.

So I just took a chance

and got lots of advice,

took lots of business courses online,

and I just did it.

And from that moment,

you know, I opened it,

I have all the others

on my front windows,

and people just pass by and cracking up,

not laughing, they come

in laughing, and that.

So from the early part, you know,

if I'm making people

that happy, you know,

people come in happy

and live happy, you know,

I'm onto something.

So that's why it's nice

to call that auto therapy,

because it's so

therapeutic for people, you know,

even if they're having a bad time,

they just, you know, laugh

at the others and come in

and look at more others,

they're just cracking up

and giving me auto jokes.

Carmel is kind of a,

is it a touristy town?

I know there's a lot of art galleries,

it's sort of a really

beautiful little town by the sea,

right?

Yes, yeah.

So very touristy,

especially during the summertime,

because this is the middle of summer,

and the hottest day is like 72 degrees.

Oh my God, that sounds amazing.

Yes, yeah, I'm wearing cardigan,

and I want my heating pad.

So, but not--

It finally cooled off to 70 degrees.

That's our heat wave,

72 is our heat wave.

I use it more like a high

50s to, you know, high 60s.

So it's close to the city,

you know, Silicon Valley,

San Francisco, they come down to Carmel,

they trip Los

Angeles, Southern California,

or people who are cooking

in Arizona, Florida, Texas,

they love to come here.

But also all over the

world, it's now famous

as a kind of cute fairy

tale, cottage, storybook,

charm of Carmel, tiny little village,

but we have nature, we

have beautiful beach,

80 art galleries.

Talk about the tradition.

And 60 amazing restaurants,

it's just that

condensed in this tiny place,

just everywhere you

look, it's like a fairy tale,

good food, good art.

So it's a destination.

So it's a good environment.

And although a lot of competitions,

and when I was starting my gallery,

there were five galleries were closing.

It's so, you know, there was

kind of a generation change,

but also, you know, some

people were not selling,

so they closed the galleries.

So I know it was not gonna be easy,

but I'm just, you know,

having fun, people love my art,

and I'm just, you know,

try to have fun myself,

and I help people, I

help other younger artists

to have a show here.

I host a Bohemian club, I

have a whole bunch of people,

once a month at least,

20, 30 creative people

to come here, network,

exchange, show and tell.

So I do a lot of things, small events.

I just make this into not just a gallery,

but it's like an artist,

a creative people's hub.

So I do live music, I do arts festival

for high school kids.

So I do a lot of things.

So I think that's part of my success.

I'm just not only trying to sell my art,

but I want people to come

in and have a good time here

and use this as a, yeah, artist hub.

So you've kind of talked about it,

but I'm wondering if

you can actually really,

sum up, like not sum up,

but really kind of articulate

for you personally, what is success?

What is the success for you?

Is it the selling?

Is it the joy from creating?

I mean, because it feels like, you know,

you kind of fell into

everything at the right time.

Had the right people

around you at the right time

to help you and guide you.

And now you're kind of

being that mentor for others.

Would you say like, what would be,

what could happen now that would be like,

ah, this is now I

can, now I can, you know,

now I have it all.

Yeah, so joy is number one,

but no, as I mentor some other, you know,

more emerging artists,

I have like a workshop

and lecture sometimes.

The one thing I talk about is ikigai,

it's a Japanese word, and you know,

find something that you love to do,

and you are good at,

and then people need,

so you can sell, and then

yeah, you get paid for it.

So if you have a Venn

diagram of what you love,

what you're good at, people need,

or society needs, and

then you get paid for it,

and you can make a living.

So that the middle,

overlapping area is ikigai.

So that's what I have, I love painting,

I, you know, and I'm good at it,

and people love it, and

I make, you know, money,

I can make a living.

But also another part is,

and I'm just having the

greatest time of my life,

to doing everything I'm doing, it's joy.

But the really important

part is going back to mother,

Tricia, it's service serving.

I am helping people,

because if I'm selling painting,

but if I'm not

serving, I kind of feel empty,

because I come from the

healthcare background,

I was helping people every

day, all day, all day long.

So it was very tangible when I was in

hospital and clinics,

I was helping people all day, every day.

But when I transitioned

to artist for a while,

I wasn't feeling that I'm just painting,

I feel like an indulgence,

I'm just doing for the sake of art.

But when I started to have others,

and people just coming

happy, they'd be happy,

so I feel like I'm serving

the society or community,

making people happy.

And also I open my

gallery for other people

to have fun and network, so I'm serving.

So the Ikigai service, joy.

So that's, yeah, so that's my measurement

for success, how much fun I'm having,

without feeling guilty.

Or another thing I

learned in the business course,

when I learned business,

I learned from sort of a

spiritual business coaches.

So they talk about heart selling,

for yourself because it serve people,

not like a used car salesman,

maybe they're good used car salesman,

but it's not like trying to

sell for the sake of money.

But I want to serve you,

I want you to take

home what makes you smile.

So I'm serving, so I'm

meeting the needs of the person,

and in exchange, they will

give me the appreciation,

you know, the money as a token.

So the selling is not a bad thing,

it's not like a four little word,

but it's selling is service.

So I needed to overcome selling or

marketing or bad things.

Oh, God. And a business

is not a bad thing.

Business is, it can be spiritual.

So just, you know, from

your heart, from your spirit,

you can serve what gives you joy,

and that if that gives people joy,

you know, and it gives me joy.

So, you know, I tell people,

I'm just really living

the life of my dream,

and living in Carmel,

have art gallery in Carmel,

I have a great

community, people love my art,

so it's amazing.

I think the word for that sort of like,

where in that Venn diagram,

where all those things,

where they come together,

I think of it as life purpose.

Yes, uh-huh.

Yeah, that's what

it's usually translated,

ikigai, lives, you know,

something to live for,

life's purpose, yeah, exactly.

You mentioned something

that I wanna come back to,

because that is something that,

personally, I still struggle with,

and I think some of my

listeners might be as well.

And that has to do with, you know,

you do your art, you love your art,

you want to sell your art,

but there's still this

dissonance between asking for sale,

or, you know, asking for, like,

having it as, how do you,

what advice would you give

to overcome that feeling of,

you know, that unease of selling,

of being a self-promoter, or,

because it's a very

self-sabotaging kind of feeling,

but it's very real,

and I really feel like

you have transcended that,

and that you genuinely believe that,

no, not believe, you know,

that what you're doing is positive,

and that you are

bringing something positive

to anyone who buys art from you.

How, what kind of advice would you give

to help overcome that sense of?

So, two things comes to mind.

First one is Brandon, you know,

kind of giving me the stamp of approval,

like, you're 10 out of 10,

so gave me the

confidence, or maybe three things,

so that's one.

He's seen so many artists, so,

if he said so, it must

be so, that's number one.

And then, over the years,

I've experienced what

you're talking about exactly,

so I didn't have

confidence in myself, you know,

who's gonna buy my art, and, you know.

So, just, yeah, not to

compare yourself with others,

and especially if you see, hire

somebody's, you know,

always somebody's better than you,

doing a better business, now better art,

so, you know, don't compare yourself,

you are, you're so unique.

But also, I also have another coach,

different business coaches, she's also,

very spiritual, very

brain training oriented.

So, you have to work on

yourself, not to self-sabotage,

so whenever this negativity comes up,

there are different

technique, you can do EFT,

you know, tapping, or

you can use affirmations,

also, little by little, you know,

I needed to overcome that as well,

when like, oh, that

person won't like my art.

But also, this person also

told me about celebrity stance,

especially as an

artist, you are a celebrity,

better get used to it.

And that's about the time I also did a

public art in Carmel,

about five years ago,

and so I have my art

in the middle of Ocean

Avenue, the main street in Carmel,

and people started to recognize my name.

So, or if I happen to be by the art,

people wanna take picture

of me, or with me, you know,

as a picture, oh, you are the

artist of this art, amazing,

can I have your autograph?

So, little by little,

over the five years or so,

I'm really getting

used, I think as an artist,

you have to own your

talent, own your celebrity,

and you can fake it till you make it,

but little by little,

now I have more people

recognizing me, I have

no idea who they are,

but oh, you're 80, like,

oh, I bought your thing.

I don't remember, but

you know, some people,

oh, I have two of your

cars, or one of your paintings,

like, I don't know, but, well, thank you.

But, so it's a total mindset shift.

So, but it didn't happen overnight.

I've been walking on it,

I'm still kinda walking on it,

although I'm much, much, much better now.

But also, the other thing is

knowing your target audience,

80-20 rule, so this is where learning

business very helpful.

So, let's say there's 100 people,

80% people are not

interested in your art,

for whatever reason,

but 20% of the people

might be interested, but within the 20%,

they might be

interested, but not all the 20%

is gonna buy your

art, maybe within the 20%

of the 20% of the person might buy it.

So, don't waste your energy,

emotional energy on those 80%.

If somebody not interested

in, he, she is not your tribe.

He or she is not your fans.

But with my others, people self-select,

if they come in, they're the 20%.

So, and also, I don't,

you know, maybe I should,

but I don't focus so much on selling.

Again, it's sort of a service thing.

I try to-- It sells itself.

Yeah, they sell

itself, because they come in

and they just, you

know, they love scream out,

or they love them go

out, or they love, you know,

girl with a pearl earring.

And then we have a great time.

I have a great time talking

about art, not only my art,

but a lot of my art based on fine art.

I have cherubs, I have

Monadisa, I have Dali,

I have Magritte, I have Velaste.

So, people who love art

history, they go nuts.

Especially there's

something like a less known artist.

What John Singer Sargent is well known,

but some of his art that

I copied, it's not very,

that's well known.

So, people have a really good time.

So, my other appeals to,

I just fell into this amazing niche.

Everybody loves

artists, and other lovers,

fine art lovers, and I did a celebrity.

So, if they love Steph Curry,

of course they want Steph

Otter, or Clint Eastwood Otter.

So, anyway, so--

What's the name of the gallery?

I should have asked it.

Oh, Eddie Matsumoto Art and Design,

coming by the sea, Mission Street.

And my website is eddiematsumoto.com.

We will have information in the captions,

or whatever they're called.

Yeah, I think it's always,

kind of going back to your question,

it's always remember

to not go after the 80%,

who may not be interested in your art,

and don't worry about them.

Just, yeah, in the business,

a lot of times it's a numbers game.

Okay, well, he, she's

not interested next,

but there's no failure.

Something didn't work

out, you didn't sell next.

It's a numbers game, yeah.

Really excellent advice to just,

don't waste your time on those 80%.

Yeah, your job is not to

try and convert someone.

Right, there are people

out there who love your art,

your tribe, your

fans, just do your thing.

But finding those people is the,

you know, sometimes it's a challenge,

that's why you might do

Instagram or Facebook or email,

and I happen to have a gallery,

so people just come in,

my tribes will come in and talk to me.

So that's the amazing thing

about having this gallery,

or they somehow found me.

Or some people come in like,

oh, well, I'm not that interested,

my niece or my brother or my uncle,

they are nuts about others,

so I'm gonna refer them to you.

So they just, yeah, words spread.

This is my niche tribe.

I have a friend who

is, she's half Japanese,

and she spends a lot of time in Carmel,

because she works the Silicon Valley,

and she loves otters and she loves art,

and I think I'm Sandra Peer-Galley.

Sandra my way.

What was I gonna ask?

So you're coming out with a book?

Yes.

The book in the works, do

you wanna tell me about that?

How are you, how far along are you?

Is it, when is it gonna be available?

How can people find it?

So this is, manuscript is finished,

sorry, cannot really see too well.

It's called Other Therapy,

and the subtitle is 50 Whimsical Whisker

Moments for the Soul,

and I got a forward by Jack Canfield.

Jack Canfield is the co-author

of Chicken Soup for the Soul.

He sold like a 500 million bucks,

and I happened to see

him on virtual meeting,

and he fell in love with my otters,

and he's endorsing my other therapy book.

And so it's in production,

and being kind of layout

and final editing right now.

So it's supposed to come out mid-October.

It will be available on Amazon.

For holidays.

It's good Amazon, exactly, other therapy.

This is a perfect coffee table book,

soft cover, hardcover,

Kindle, well, ebook, I just say.

And I don't know the price yet,

but I'm gonna be doing a

virtual book launch party,

and then local,

I'm gonna be selling

it here at the gallery,

but I'm hoping that I

can get into bookstores,

and museums, and

aquariums, and this shop,

and places like that.

It's perfect for aquariums.

Let me ask you one final question,

although I feel like you've answered it,

but in case there was,

what are you most

passionate about right now?

Oh, having a good time.

(both laughing)

So that might sound superficial,

but really,

your,

what's a good way to say it's,

just living the life authentically,

so I'm not pretending to

be anything but myself.

I paint what I want,

and then that kind of comes from inside,

or from up above, from the universe,

and I'm being the

paintbrush that the user

universe holds, and I paint that,

and that happens to

appeal to a lot of people.

So it's, like, there's no conflict in me.

Like, you know, people

working for, you know,

big organizations,

there's always conflict,

the coworkers, and this and that.

But for me, I have

appreciated this freedom,

autonomy, creativity, the connections,

love, community,

just, I'm embracing everything,

and I think people can live

your life the way you like,

and manifest your deepest desire,

and that's what I'm trying

to convey to other people.

Actually, I do a lot of

the counseling here for,

I think this gallery also

attracted wannabe artists,

they gave up art when

his or her art teacher

gave them C or F or whatever,

oh, you don't have any talent.

So I try to bring artists

out of them, back out again.

Everybody's an artist,

you're good at something.

May not be drawing, painting,

you could be a

musician, gardener, dancer,

whatever, photographer,

so I try to get artists

out of them and encourage them,

and kind of give them,

I tell my transition

story to a lot of them too,

so a lot of them are encouraged,

wow, you made like 180

degree shift from healthcare

to kind of left brain to right brain,

so that's possible.

So I think give a lot of

people hope that that's possible,

and they're looking at the person

who's done it successfully,

and having a great time.

So a lot of people can go home,

oh, that was so good,

I'm gonna go home and

start painting again.

So I think those are

really rewarding for me.

Selling paintings are great,

but kind of changing somebody's life

or triggering something

in people, I love that.

Yeah, I feel like you really,

you talk the talk and walk the walk,

sort of that confluence

of everything just right

and that passion for living your most

authentic best life,

best version of you.

That's incredibly inspiring,

thank you so much for sharing, Louisa.

Yeah, thank you so much for

giving me the opportunity,

I just love sharing my

story to inspire other people.

The motto of my gallery,

it's up there on my gallery,

create to inspire, inspire to create.

Love it, love it. Love it, yeah.

Thank you so much.

Thank you. Welcome to the book.

Thank you. Thanks.

Thanks again for tuning in,

that's our episode, I

hope you enjoyed it.

And if you did, please help

us out by leaving a review,

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If you've been thinking

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