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Tom Lee, CEO and co-founder of Visto, shares what agencies actually need to know about GEO — the mechanics behind getting cited in AI answers, how to build a GEO retainer, and why SEO isn't dead, just incomplete.
Agency Forward explores the future of agencies as tech and AI drive down the cost of tactical deliverables. Topics include building competent teams, developing strategic offers, systemizing your business, and more.
New episodes delivered every Tuesday.
Chris DuBois 0:00
Hey everyone, today I'm joined by Tom Lee. Tom is the CEO and co-founder of Visto, a VC-backed platform built specifically for agencies to track and improve their clients' visibility inside AI engines like ChatGPT, Perplexity, Claude, and Google AI overviews. Tom came from product roles at Apple, Walmart, and Lockheed Martin, before building this, though. Now I wanted to have Tom on, because Geo, or AIO, EIEIO, is becoming a real service line, but there's a lot of noise and very little substance. Tom cuts through the speculation with actual data on what moves the needle. Now, in this episode, we discuss what we actually know moves geo versus what's speculation, whether to bolt geo on, bundle it, or reposition the whole retainer. Which industries are getting AI citations fastest right now, and more. Lead gen is the hardest part of running an agency. For most, it's unpredictable, it's slow, and it's usually expensive. Gia flips that. It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline. Gia automates lead gen follow-up and content, and it's all from the work you're already doing. You can check it out and get some free bonuses@getgia.ai at Get gia.ai/dynamic agency. And now, Tom Lee, it's easier than ever to start an agency, but it's only getting harder to stand out and keep it alive. Join me as we explore the strategies agencies are using today to secure a better tomorrow. This is Agency Forward. Let's strip the speculation. What do we actually know moves Geo?
Tom Lee 1:53
So, when people talk about Geo, so Geo stands for Generative Engine Optimization. Some people call it AEO, which is answer engine optimization. Some people just call it AI search, right? It's
Chris DuBois 2:06
AI, yeah,
Tom Lee 2:07
right.
Chris DuBois 2:09
It's
Tom Lee 2:09
actually the industry is so new it hasn't actually come to a decision to consensus on what to call itself, but when we actually kind of strip out all the speculation, and like you'll actually see a lot of people on LinkedIn kind of like say a bunch of stuff as if they're proven the facts, but what actually is proven is with geo it's actually very important for companies to be cited in the answer itself, so when you type in anything into Chat GPT or Perplexity or or Claude or Google AI overview, right? It always provide the citation of the sources that they're using to generate the answer, so it is actually extremely important that a company is cited that's a sure way that they actually make it into the answer itself, so that's number one. Number two is be very specific about what you're talking about in the content that you create. That is something that AI prioritizes, and if you kind of really think about a researcher, because AI at the core behaves very much like a human being, right, it's looking for things that are factual that they can actually trace back and say this is legit, you want to be legit. So, if you say something, back it up with facts as much as you can. And the last part that I would actually point out, and this is something I'm seeing a lot of companies do poorly, AI doesn't care if a content is written by AI, that's not what they care about. You can have great content that is actually written by AI and be used and actually get cited and get credit for in the AI answer. What AI does not want you to do is to repackage existing content, and that's called AI slop, and this is something that's been talked about a lot over and over again in the geo industry right now, because they're just like so much AI created content that doesn't actually drive the conversation forward. AI is trying to incorporate more perspectives and drive the conversation forward, so if you're a subject matter expert in a specific field, do yourself a favor, like make your make what's between your two ears that gray matter between your two ears, make that note, you know, and there are a lot of different ways that you can do that at scale,
Chris DuBois 4:40
right, so taking my sales calls and the what the answers that I'm giving to people on sales calls, using those recordings to create content, even though the content is written by AI, because it's using my thoughts, my expertise, and how I'm directly telling people to solve these problems, it can also be picked up. Like to for me to be cited by AI
Tom Lee 5:03
100% like for example, right on Vista, on the Vista platform. What we do is we identify opportunities, we identify content gaps, and then we create the content brief, and you can take that content brief and make it into questions. What I always recommend that agencies do is take that and send it to a subject matter expert who knows that space and that content super well, and I know SMEs are super busy. It's always hard to find time with them. It's very effective to just tell them, go and just look at, look at these questions, kind of free form, record yourself on Loom, and just talk through it out loud, and then from there you can just upload that into, into Claude, or Chat GPT, or which, like, whatever AI platform you use, and you can actually have AI generate that content. Obviously, you still want to review it, you want human in the loop, but that's very, very effective,
Chris DuBois 5:57
right? And it, yeah, so I guess some of the advice I've been giving a lot of my clients is like, we don't want to just do how to content anymore, because, like, you said, that's that's the slop, right? It's like we're just redoing the same thing. There's also no reason for AI to cite us, like, if it's just seen as a best practice that everyone would recommend, then it can just claim it, like, yeah, this is just how people do it, right? Like, I don't need to tell you how to brush your teeth. It's just this is the information, but if I have my own like special way, like our methodology, our IP, then that's something that I should be talking about, so that when it does cite it, can say here is a way that you can do it, cited by sourced by these people. Yeah, I mean,
Tom Lee 6:41
even almost like creative advice, right? In the age of AI, being a specialist is the, you know, like the best way to stay employed, if you're, if you're, if you're a generalist, you know, in many different ways, right? I was, I was at, I was at a conference for agencies a couple weeks ago, and there was a lot of talks about how it's super important these days for agencies to have a specific focus, like narrowly focused, have a very specific ICP in mind, a specific vertical, maybe it's biotech, maybe there are industries that are heavily regulated, maybe it's B2B SaaS or legal tech or accounting services, right. There are a lot of agencies now that are focused very, very narrow on that, and that's very important, because you then become that expert in that space, and you can talk about that space so deep, so much deeper than someone who is just very thin, like, go, and that's also what Biso does, right? We go super deep with Geo, and specifically for the agency vertical,
Chris DuBois 7:51
right? Yeah, so like, you're salt, so I mean it's great that you're doing it like that. That's the advice I give to agencies all the time, is like, let's find an industry, right, that's our vertical, then we're going to find like a sub industry within that, like manufacturing is great, but if we can do textile manufacturing, it's like now we're even more specific, and then we find the horizontal of like a job function. Well, we work with designers in textile manufacturing, it's like that's super specific, but within when you overlap the horizontal and vertical, we get to hone in on like a specific problem set that people have right within that, so designers at textile manufacturers have these problems, which ones am I the best fit to solve, and then when you solve that problem, now you're super specific, and so like anything you're putting out, like I'm sure with AI, right, if I ask like give it some sort of prompt with a query that's anything related to that problem, if that's all you talk about, like you're going to be
Tom Lee 8:47
the one
Chris DuBois 8:49
cited. It's like, so why aren't more people doing it? That's the claim. I've had enough agency coaches I talked to. It's like, you know, we all kind of tell people do the same things, yet they don't do it, so there's an issue there.
Tom Lee 9:04
I think there are a lot of different reasons why you're talking. Are you talking about being very narrowly focused?
Chris DuBois 9:08
I mean, that, that is one, or just even just following the advice that, uh, seems it seems to be very practical, like you can almost, you can point to the exact path they need to follow in order to get a result, and they're they'll still say, yeah, but like, what if that industry is wrong, and like this one, and there's always some reason that they don't want to get specific or follow that advice.
Tom Lee 9:32
Yeah, I mean, I think it's, I think it's really hard, right? So, if you're an agency with existing customers, and these customers span across multiple industries. It's really hard to fire customers. Think about it, right? Like, I mean, if you want to be very narrowly focused, you have to definitely say no to, like, potential customers. You might even have to say no to existing customers. Customers, and that's very, very hard, like, like that, that is a very hard thing to do, like you're seeing money leave your, your bank account, and, and I'll kind of tell a story, right, like when Vista first started, at that point I haven't actually honed in on my ICP yet, so at that point we had a lot of enterprise customers coming to us and wanting to work with Visto and use our optimization, so I was talking to a lot of enterprise prospects, and then I was getting agencies kind of trickling in through inbound, right, and then at some point I started to realize that the need and the problem and the urgency was a lot stronger with agencies, so I faced the problem, like I faced that decision, right? Do I do I service, you know, like two different ICPs, or do I focus on one? And typical, typical tech facts, tech start fashion, I wanted to go very, very narrow and follow my own advice, and that meant I actually had to go to some really big customers and say, hey, we've actually made this decision, and we're going to be sunsetting our service for enterprise on xyz date, very, very difficult, right? And I'll give another example, when I was at another conference, this topic came up about being very narrowly focused, and one agency actually stood up and kind of talked about the transition. He started off by saying it was one of the best decisions he's ever made. Once he's transitioned, his, you know his business has actually just grew like a hockey stick, you know, exponential growth, but he also kind of made a few mistakes during this transition. The first one was he chose the wrong ICP, so he fired his existing customers and chose it, chose a different path, and then realized, like a year in that ICP was wrong, that was hard, so he had to transition again and pick another ICP. That one ended up working well. The second one ended up being the game changer for
Chris DuBois 12:15
him. So one of the pieces of advice I give my clients is not to not to fire clients, but to like let it kind of run, run its term, but I guess when your situation was where the resources that were being dedicated to enterprise pulling away from what could go to agencies, and that's why you had to make that choice.
Tom Lee 12:37
So there are a couple different reasons, right? I think when you're like every company, even even Apple. So, I used to work for Apple a long, long time ago. Even Apple is resource-constrained in certain ways. They have to be very specific on what they build, and if you look at Apple's product line for a company of that size, until recently, they were the biggest company in the entire world. They don't have a whole lot of products, they want to, they want to make the best products possible, whatever they make, they want it to be the best. So, for any company, you have to be focused. So, for myself, the reason why I decided to fire some of my customers. Was one limited resources. I don't want to spend engineering resources, sales resources, marketing resources going after a segment that I don't think is awesome. That's one part, and a second part is once I stripped out an ICP, I can really focus on what are the most important things for agencies, and they don't - they don't overlap. You can, you can think about, you can say, "Oh, GEO is about helping companies show up in an AI search, and in theory, it should work for agencies and for the clients, but what you end up missing out on is agencies have very specific workflows. A lot of our customers use Visto for sales enablement. We have this geo audit report that we create for agencies that they can then send to prospects, use during prospect calls, and it's very, very important. Like, without Bisso, it would take them 10 to 12 hours to do for a prospect that's not even guaranteed to become a customer, right? That is, that is a lot of investment for a chance of winning a business. And we all know that conversion rate is, is not, it's not 100% right? We want to be as high as possible, but it's not 100% so we take that 10 to 12 hours and we compress it to 15 minutes by using our technology, right? So that would have never happened if I was focused on enterprise, because why would enterprise care about sales enable. They don't, right? So, like, like, these are some of the examples.
Chris DuBois 15:06
Yeah, right. I mean, Enterprise probably looking for using it in house for C agencies that are using it for their clients, and so, yeah, problem sets different, which, which again goes back to the like, we hit our vertical and we make sure we know the horizontal when those overlap, like that problem set is exactly where you focus, and so awesome. So, let's take a look. Geos, like, obviously getting people to think differently about the entire SEO space. Are some people are saying move away from, like, don't even think about SEO anymore. Google's dying, right? Others are saying, yeah, but AIO, geo, whatever term they want. I don't even know where I've settled. I thought USO is going to catch on, like Universal Search Optimization. That didn't work, but anyways, you got some people saying, like, yeah, but if you just do really good SEO and make sure that you're creating new content, like stuff worth citing, it's going to help your Geo, because what's what's your stance? What are you seeing with any of that?
Tom Lee 16:02
Yeah, so, so, and this, this is not just opinion, this is actually, you know, like what we've seen from the actual data come through, like, like from the data we're seeing this geo and SEO, they're very much intertwined. You can visualize it in the Venn book diagram, which is two circles. They overlap, they have similarities, and have differences. I would also say Geo is actually built on a foundation of SEO, and I'll kind of go into a very specific example, right? If you type in, what are the best accounting services in my area? What will AI typically do? The first step that it does is it figures out the intent, so it'll take, I'll take that prompt, I'll figure out what's the intent, what is Tom actually asking about, and then from there I'll actually put a plan together to get the best answer back to me as quickly as possible, and then follow, follow, following that step, you wouldn't actually go and run a seat, a series of web searches, it runs a series of web searches, and the reason why it does that is because AI is trained in a moment in time with training data, that training data is stale, so it knows that it needs to go out and get the most relevant, relevant information to supplement the data that is being trained on, that is actually one of the key connecting points between geo and SEO, in order for you to show up in Geo, you actually need to show up in the search results that come out of these searches. So, what we've seen is, and we've actually figured out a way to actually track this thought process. So, usually it'll do, it'll do a series of searches, and over return 30 to 40-ish search results. If you're not in these 30 to 40 search results, you're not going to get in, you're not going to get cited, you're not going to get in the AI answer right. So that is your ticket to actually be considered. And then from there, AI will then go through all that content and figure out what content is actually good and worthwhile citing, and they'll usually be somewhere in the three to seven range, right? So you absolutely, absolutely still need to do SEO. You still need to show up in the search results. You need to understand the keywords that are important to the client, to the company.
Chris DuBois 18:35
Gotcha. Yeah, I was just listening to a podcast where this came up, and someone was saying user behavior is essentially they're they're doing like the initial search with AI, finding, getting that list of all of the different brands they should look at, and then going to Google and still looking up those brands and like learning more about them, but then coming back to AI for comparison and being able to say, okay, well, how about this one versus this one, and working it out that way, are you seeing any of the same same results?
Tom Lee 19:04
You mean looking at the keywords, and then
Chris DuBois 19:08
right at the end of it, like this is purely from like the user experience, like separate from what AI is doing in the background, but they're just they're opening their search with AI, figuring out who should I even be looking for, and then going to Google to look at those companies, then coming back to say, okay, these are the companies I'm interested in, let's compare all of them.
Tom Lee 19:27
Yeah, I mean, you can definitely, you can definitely do that as well. So, so what, what were you describing is using using AI to do informational research, and once AI kind of kind of recommends a few companies, then you take those companies and put it into Google, and then search for those companies and see what comes back.
Chris DuBois 19:50
Yeah, right.
Chris DuBois 19:50
This was just what they were saying as what they're noticing in the user experience. I honestly want to say it was like marketing against the grain, right, like HubSpot's podcast. Was like stating all of this,
Tom Lee 20:03
yeah. So that's it's very interesting, right? I think the user experience and how people are using AI is evolving very, very quickly, and part of it is because people are understanding the power of AI, part of it is all these AI tools are constantly releasing new features and functionality, so what you describe, I do hear a lot of users doing it that way, and actually when we look at the data it happens very often as well, so like you can, you can actually, you can actually track that right in some ways, so yeah, I mean, like that's another reason for you to care about both. If people are taking results from from from AI and then putting it into Google search, well, you have two different platforms that you need to maintain care about,
Chris DuBois 20:59
right? But also, until the g geo side of this, still matters, right? Because, like, if you're not going to show up in that initial, like, AI consolidation of data, nobody's going to be googling you anyways, and so it's just another way for you to get found, I guess. When you're looking at being cited, what are, like, separate from just having new content, like content worth citing. Are there other things that you have found, like with data, that work for getting you cited more frequently?
Tom Lee 21:30
Yeah, so I think being data driven is very important. So, when you create content, be very specific, create content that AI can actually use and trace back, that's one of the one of the key things. Some other things that we're actually seeing that works pretty well is even, even within, within a company's website, oftentimes companies talk about certain things without actually defining what it is, so it's not, it's actually, it's actually pretty interesting. So, creating some sort of, you know, almost, almost a definition guide, a glossary on some of the key things that actually relates to your industry, and describe it in very specific detail that adds value to AI, because because companies aren't doing it, companies aren't actually defining like all these different concepts, that is another way of getting you in,
Chris DuBois 22:31
that's just having like that as a page on somewhere on your site,
Tom Lee 22:35
correct, correct, correct, some something else that also works pretty well, because AI is trying to, trying to make decisions on what products, what companies to recommend, if you actually contribute to that decision-making process, so some sort of a almost data-driven criteria specific guide on how to pick certain products and how to make a decision on on choosing product A, B, and C, that is also new perspective, and that also adds value
Chris DuBois 23:12
to AI.
Chris DuBois 23:13
Yeah, that makes sense. How about like social factors, Reddit, LinkedIn, X, all of those. How's that contribute?
Tom Lee 23:24
Yeah, so last year there, there's definitely a lot of conversations around how AI prioritizes Reddit, Quora, social media, and all that Wikipedia as well, so that's very anecdotal, and it's very high level, right? I think at a high level, yes, AI, AI does prioritize these, these, these sites more than typical, more than traditionally in SEO, but I think the devils are in the details and very specific to an industry and very specific to a company, a client, right. So I would say the most important thing for an agency, if you're doing GEF or a client, is to actually understand for the most important prompts and topics that people would most likely search for your client, and you want them to be included, right? Like, what sources are they actually using? And use that data to drive your strategy, and use that to drive your affiliate programs, PR, and off-page content that is more, more relevant, right? And to go one step further, not just knowing, you know, like where it's being cited, but understanding why is it, why is AI choosing this particular off-page source? Over another source, or over your content, or over your competitors, right? And with technology, you can actually analyze that, right? You can very easily pull in all that information, pull in all the other information from those pages, and compare it, not with eyeballs, you can, but compare it with AI with
Chris DuBois 25:23
technology,
Chris DuBois 25:24
right? Yeah, so I want to shift gears a bit to looking at how, like, your clients are offering geo as like a retainer or just even a service. Are most of them kind of tacking it on to SEO services and saying, like, this is just what we do now, it's all one thing, or are they doing as, like, this is separate, like, you can add this at to the SEO work we're already doing for you,
Tom Lee 25:50
so I, and that's very good question, I actually think there's, there's a spectrum, and I would say there are three parts to it, the first part is an add on service, an add on solution. The second is bundling, and the third is repositioning. And let me kind of go into each one, right?
Chris DuBois 26:10
Yeah,
Tom Lee 26:11
an add on service would be potentially doing a geo audit for for an existing client, right, or a prospect, and we actually see some agencies charging like $3,000 for a geo audit, and it's because you know, like, the client just really want to want to know how are they actually showing up across AI search platforms, and that's the first step for them, right, or it can actually be like a more longer term project, where you do like, like a three months, six months, or even a one year project to see what the agency can actually deliver for for that client for Geo, right? So that's more add on the second step with bundling, and we're actually seeing a lot of agencies who are kind of really strategic about this, really thinking about how does Geo fit in with the existing SEO retainer. They start to bundle it together in a meaningful way. So, at this point, you're still calling, calling it out. There's SEO and keywords, certainly helping them really show up for important keywords. That's one part of that bundle, the other part is helping the client show up better in AI search, right? Still, so they're kind of their solution, their retainer covers both, and they have deliverables for both longer term, and this is where I think I think the industry is actually heading SEO and geo is almost lumped in as, as organic search, organic search traffic, right? That I think is going to be the future. So, to actually start to reposition for that future means a lot of different things that the agency needs to figure out, so at Visto, what we're seeing is most of the agencies, and we work with over 100 agencies, are between the add-on service and the bundling, both are both are pretty effective,
Chris DuBois 28:15
gotcha. And do you expect them to keep just shifting towards organic search over time, like, is this the entire market going to move with
Tom Lee 28:24
it? I, I believe so. I haven't seen too many agencies kind of really, really go that fast, right? And you know, it does take time. I think it does take time, and it goes to. it kind of goes to um innovators dilemma, and how people adopt technology and adopt to industry changes. You have early adopters, and then you have early majority, you have late majority, laggards, right? I think a lot of agencies who are really doing well right now are the early adopters and the early majority, right? I think for us to actually get to the point where the whole industry starts to reposition as organic search, right? You know, like no longer even calling out SEO and geo. I think it takes a little bit more time.
Chris DuBois 29:14
Yeah, makes sense. So, let's just look at 8020 Where should agencies be focused right now to get the most out of geo?
Tom Lee 29:28
I think for, for agencies, I think I think it's important to start talking to existing clients about the impact of geo and stuff to get them to think about it right, and make that, and make the opportunity it needs real. I think I think that that first step is very important. I also think it's important for agencies to start. Thinking about how they combine that when you know with SEO, with that offering, when they talk to prospects, I think I think that's very important as well.
Chris DuBois 30:11
Yeah, awesome, man. All right, I feel like we covered a lot here. I've got two more questions as we wrap up with the first being, what book do you recommend every agency owner should read?
Tom Lee 30:24
So, I, so I'm kind of cheating a little bit, but I just, I just mentioned Innovator's Dilemma. I think that is a fantastic book to read, is written by this, this really, really stellar, very famous strategist, Clay Christensen, and he talks about in the book, you know, why, why did, like, why do disruption happen, and why is it that, you know, like, like, when there's a breakthrough in a technology, so let's say computer, internet, mobile AI, why is it that at every single stage the people who's moving the industry forward, the people who are actually inventing this new technology, for the most part, they are not the incumbents. For computer, it was not IBM, right? It was Microsoft and Apple. For internet, it was Google. For mobile mobile, that's a little bit different, that's Apple for AI it was Open AI, right? And then, and drop it. It's actually, it's actually really, really interesting people who have a mindset for really, you know, like thinking about what's happening in the future, and really kind of, you know, not worrying about the baggage of what's existing, so to be a little bit more specific, right, if you're, if you're an incumbent and you have certain customers, you know, kind of buying existing technology, buying existing services, it's really difficult for you to think about, oh, this new thing is going to cannibalize this, or right, so like when you start to kind of, kind of think and think about things that way, you tend to, you tend to be more cautious, and you move a lot slower,
Chris DuBois 32:14
right,
Tom Lee 32:14
and I think in this current like era that we're in, I think I think there are two different ways of thinking about AI. I think one way I think about AI is, it is very scary. Like, there are all these things that can go wrong, you know? The technology is not mature, the technology is going to result in people losing their jobs. Like, there are a lot of risks and a lot of reasons why you don't do things, but the people who actually move the industry forward and move the world forward are the people who see the possibilities and opportunities that are enabled by this new technology. So, with AI, what can AI actually enable for an agency, right? Like, really think about it, right? What does this, this, this new technology enabled for you, for geo, for example, those who are kind of leading in started offering geo as a service, as an add-on or bundle, you know, like really early on last year, right? And now they're kind of ahead of the game, they kind of know how to talk about it. It's all, it's kind of all in their, in their, in their pitch deck materials. They have their own perspective, that's very important. But I would actually kind of push, there's even more that you can do with AI technology, right. We all know that for agencies, you a very big part of the revenue that you take in is actually spent on human labor, right, on actually doing the work and delivering the results, right. And it's very important, like, I mean, like, like we like service, like, like, you know, the agency business is a people business, and it should maintain that way. It should stay that way, but I do think that there's a world where AI can help agencies 10x the number of clients that they can onboard without hiring more people, so you can actually empower your existing workforce to do a lot more and deliver higher value by leveraging AI to do things like prompt research for geo keyword research for SEO, creating content briefs, taking information from the Visto Geo audit and actually packaging it into a full on proposal in the powerful PowerPoint format or PDF format with exactly the branding and logos like that you typically have for the in-client, you can actually deliver the output and no longer just use technology for insights. Right, so that's kind of how I see it, and that's also the direct and episodes moving in.
Chris DuBois 35:05
Cheers. No good perspective, I think we see the world pretty similarly with the abundance mentality over scarcity. It's like if we know AI is a force multiplier, right? So it gives you 5x the output, you get a lot of companies that are saying, well, then I need 4x less people in order to get the same output right, so they fire four team members, and that one is still doing the work of five, but if I had given those five people a 5x output, now I have the 25 right, I gotta make sure I'm doing my math right, but like 25 people, like that's awesome, like you know much more work we can get done, like we can innovate, and it's really, it's probably if you have five people doing it, they get to talk to each other, share the things they're working on, so it's really like 6x and so now we're talking 30x more, like the companies that keep cost cutting and getting rid of people are the ones who are going to be struggling, I think.
Tom Lee 35:54
Yeah.
Chris DuBois 35:56
Last question is, Where can people find you?
Tom Lee 36:00
Yeah, so Visto specifically work with agencies. We help agencies surface clients in organic search, so that's Geo, as well as SEO, and we also help agencies, kind of like I said, really deliver that final output, and we help to automate a lot of the workflows that are currently existing agencies. I would love to talk to any agencies who want to try the platform, or just talk to me in general. I love talking to agencies. You can shoot me an email at tom.lee@getvisto.com
Chris DuBois 36:40
Awesome, Tom, thanks for joining.
Tom Lee 36:43
Yeah, like, thanks for having me. This is a.. this is great. This was a lot of fun.
Chris DuBois 36:51
That's the show, everyone. You can leave a rating and review, or you can do something that benefits you. Click the link in the show notes to subscribe to Agency Forward on Substack. You'll get weekly content, resources, and links from around the internet to help you drive your agency forward,
Unknown Speaker 37:07
you.
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