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Being STRONG is more than just how much weight you can lift.
The Strong New York Podcast is dedicated to inspiring you to become your strongest self- in the gym, in business, in relationships and in life.
Join Kenny as he sits down with his strong as fuck buddies and shoots the shit on what it takes to be strong willed, strong minded and physically strong. Season one features everyone from entrepreneurs and local business owners to doctors and industry leaders in the fitness and wellness space.
With over a decade of experience, Kenny Santucci has made himself known as one of New York City’s top trainers and a thought leader in the health and wellness industry. After transforming his life at 15 years old through fitness, Kenny made it his mission to transform the lives of those around him.
Kenny has trained some of Hollywood’s biggest stars, including Jon Bon Jovi, Liev Schreiber, and Frank Ocean, and has been tapped as a fitness expert sharing his training approach with Men’s Health, Men’s Journal, Runner's World, SHAPE, Well+Good, among other publications.
Kenny is the creator of STRONG New York, NYC's only Health and Fitness Expo. Strong New York is an immersive day of workouts, wellness experiences, panel discussions, and inspiring conversations with the best in-class wellness professionals, industry leaders, and change makers who are sharing their expertise on today's hottest wellness trends and first-hand experiences on how to optimize your overall health and life.
You can find Kenny at The Strength Club, his private training and group strength training facility in the heart of Manhattan located on 28th and 5th Ave in New York City.
Welcome to the strongest podcast. I'm your host, Kenny Santucci and join us for some strong conversations
Here we are season two. I can't believe we did it, but we did it. Uh, we started about six months ago Eight months ago probably right remi Yeah. Okay. And we, uh, I said, you know what? I pushed it off for too long. I wanted to do a podcast. So here we are. And for those of you out there that think podcasts make money, no, that's not the truth.
This just costs me money, but it's fun to do because I get to connect with a lot of great people. So season one, podcast. We took one approach. We were working with a lot of, uh, we had a lot of business owners on and friends of mine. Uh, we're going to continue with that same theme, uh, but we're going to switch it up just a little bit.
And I have a very special guest and you know, sometimes it becomes, uh, monotonous that I say that all the time, but it is true because I only want people on. I actually have the, uh, the privilege of. Knowing a lot of great people. And this man is nothing short of something special. Years ago, I had met him.
He walked into my old gym and I was just like, man, I don't know what the fuck that guy's talking about, but he is one hell of a guy. A great energy, good personality. And I truly believe that when you meet somebody. Um, you know, within the first five minutes, if you like them or not, right, probably even less than that.
Uh, you really kind of feel there's an energy there and we're going to kind of get into a lot of that, um, because he's a very smart guy. He's done some amazing things. He runs an incredible company and he's just surrounded by great people simply because he's so great. So without further ado, Dr. Jason, thank you so much for coming on the show.
That was awesome. Yeah. Thank you. Um, thanks for making this happen. No, no. Thanks for, uh, thanks for being on. You know, we just kicked off, we just finished up and wrapped up strong New York and you were there, um, just for my own ego, I want to know what you really thought. Give me some feedback. The good, the bad and the ugly, because I like hearing it all.
I think it was What I expected what you told me was, was what it was, it was a, a demographic of people that are looking for exactly what you had there. There wasn't, there wasn't an ounce of negotiation or we owed anyone anything or, and the people that were around us in our, you know, the other people in their booths, it was like, A big family were right next to NADs.
Yeah. The IVs were right there. Um, Jack and his crew, the TRX guys were right there. So it was, it was really good. And the, uh, I kept sneaking away from our booth and going over into the, where you had the panel and it was standing room only almost every single panel, every person you had up there. No, it was, uh, it was definitely something special every year.
You know, I never understood this about movies when people talk about movies and they're like, well, we don't know how it's going to turn out because you're filming these people. Segments of it. Like you're filming different parts. Like when they talk about, Oh, we filmed the first part of the, the first scene in the movie that we filmed was actually the end scene.
Right? So now you're like putting the pieces together and you don't know what the hell it's going to look like until it's all there. And when I was putting this together, I'm like, all right, really like this. And I really liked that. And I'm working with Christie on, um, you know, a flow and a feel. And we're trying to get an idea of like what this is going to look like.
And I couldn't imagine that it turned out as well as it did. Um, You know, obviously a lot of it's because of her. She does a lot of the logistics. I don't handle any of that shit. I know nothing about it, but I told her, I was like, because we have so much, so many people, I was like, let's start to build a team.
So she's got a couple of little helpers with her. Um, and everybody kind of put their, you know, their 2 cents in and we created something great. And it was, you know, when you agreed to do it, I was like, Fuck yeah, because I've been trying to get you for a while because I truly believe that like there are certain brands that add legitimacy to what I'm doing.
And yours was always one of those brands. Like I always wanted you guys there because I love the, I love what you've done. Um, you know, and I've gone to big high level events and you guys are always there. And I look at your brand as a very luxury elevated, you know, kind of lifestyle brand. Um, and that's how I'd like to kind of, you know, Portray my company.
That's a compliment. Thank you. Yeah, no. So it was very cool. Um, But yeah, no. And it's like, you're, you're like a, you're a staple in the business, right? Like, you know, all the big guys. So it was cool. I knew, I knew having you there, you would just like groove with everybody and stuff. Um, yeah, that's cool. Yeah.
So, you know, but we, we did that event a couple of weeks ago and you launched a lot of that new product. Um, so for those of you out there who don't know, and I'm sure I'm going to get some shit because I didn't introduce him the right way. I just gave him all the, the, uh, The accolades that he needs, but Dr.
Jason created the Theragun years ago and I didn't want to just make this interview about that, right? You're so much more than just the piece of equipment that you made because I tell people all the time, I go, I invest, especially with the events and stuff. I invest in the people and not so much the brands and the brands are great because of the people behind them.
Years ago, an old man told me, uh, I'm sitting at a pool in Palm Springs and this older guy told me, he's like, you know, I, I never came across a bad business is it's always bad people and bad management. And I think that's why your brand is so successful. Yeah. And because you have just so many great people behind it and you were kind of the, the, the guy steering the ship a little bit, but I know your company is so big that it's sometimes hard to manage that.
Like what, what does that look like on a daily basis? How many, how many people are you really interacting with on a daily basis? At the company. It's not that many really. As it, as it's grown to your point, um, you know, there's, there's like, uh, this makes so much more sense to me now, but there's like, there's a startup mentality of people, whether it's your marketing or social media or your internet, your, your, um, website guide.
Like there's just a, there's a sort of a grit. And this, like, I don't know how many hours I worked this week, but I, I did every, you know, like that kind of an attitude. And then once you kind of get to a point where things are starting to be measurable and you're starting to work with larger companies that have deadlines and, you know, they, they sell in and sell through like all these different conversations you have.
So the, the people that you have, once the company's established are people that know that world and it's different. You know, I think as you grow into that world, it's, it's, it's. I'm not so involved like I was in the early days from the messaging to the color of things to You know how what we named things like that's that's all kind of been established.
So now we're taking that and pushing it out into the world and the people that do that are different than the people that sort of created and And to be honest in the early days that really hurt me when people would say that like yeah You just wait till you get older and you know All these people are going to move on and you're going to get someone else that's going to come in and yeah You And I remember thinking like, no, it's not going to be the case, but it really is.
There are people that, that look for those jobs that are one to three years old that are still trying to make it and they get in and do their thing. And then they find another one and do the same thing. And so I, I find those people to be, have a skillset that a lot of other people don't have. The early ones.
Yeah. Yeah. Yeah. Yeah. It's it's, they're used to not working with titles. Or like levels of responsibility, if that makes sense. Well, I can't do that. That's over. It's just like, just get it done. Like, I don't care if I'm, and now, I mean, that's when we, you and I met, I came to your gym, I mean, I was schlepping stuff around New York and yeah, you know, that's how it, how it is.
It that's how it is in the early days. And I tell people that, you know, Because people always ask me like, Oh, what's the demographic here show. I'm like, I don't, I, I would just expect it to be people who are inquisitive about health and wellness and in business as well, because I cover a lot of that stuff.
Dude, I taught, hold that thought for a second. I talked to a couple at the end of the day. That came up to me after we did our panel and she said, I didn't know, you know, what you were talking about. I know your brand, but I didn't know what you're explaining. Can you help me with something? I said, yeah, sure.
She had frozen shoulder on both sides. So I stood there and took a few minutes with her and her husband. She's clearly, I mean, she had just regular clothes on. She didn't go to gyms. I mean, she had bilateral frozen, frozen shoulder. Her husband walked up and he was, I could tell he was a fitness guy, but he wasn't.
They were probably in their old upper sixties. Okay. And I said, what do you guys come here? Like, Oh, we've, we, we come here every year. This is so amazing. Really? Yeah. And they didn't tell me what Jim, I didn't even ask. Cause I didn't see, it didn't seem like that was their vibe. Yeah. But dude, that's, that to me was like, that's a great.
Spread of our demographic people that are fitness oriented that want to spend money on taking care of themselves They recognize what that is. But then you also have these other people that are just like there to learn Yeah, and him and his wife were like whatever we were in the room every time the panel was amazing So I think it's also people need to recognize that, like there are people around the community that just came that don't go to gyms.
I just knew about it. And they're like, I want to be here. Yeah. I tell like people ask me all the time. They were like, what's the demographic of the event? And I go, the gym people are going to come right. I could have named every trainer in that gym, in that, in that space, they're all guys I've known forever.
They're guys who owns gyms or guys who've been in, you know, in and around the world. Um, With the fitness scene. What impresses me the most is when I see the older demographic, young kids, uh, overweight population there who are inquisitive. And that's what the event is basically built on is that those people who were not sure where they should go, what they should be doing, right.
They're actually genuinely interested in like, I don't really know how to take care of myself. And there's a lot of noise on the social media and the internet. So I'm hearing this and that, like, There was one point where people were debating about like a carnivore diet or something else. It's like those conversations need to be had though, right?
Because I think to me a carnivore diet is great. I love it. It works for me, but it's the same as if you had a peanut allergy. I could eat peanut butter and love it and you could drop dead from it. You know, so I tell people I had all the time. It's like, Different things will work for different people. You have to test, retest, work with different people.
Um, you know, and when I talk about why we charge, like everybody's like, Oh, 150 bucks. Now people who know the business and understand that are like 150 bucks is so cheap. They get access to somebody like you. I had Sean Brady there. Who's a world class MMA fighter. I had Owen Roddy, who's another phenomenal coach.
I flew people in from New York, uh, from LA. Texas, Florida, all over the place to create the, like, you couldn't work with all these people and being around all these people for less than a thousand dollars, you know, and you're getting, yeah, so I was saying, I was like, you got so many great people and you can learn just the fact that that woman could come up to you here, the founder of a multi hundred million dollar company and ask you a question is like, that's priceless.
Right. So that's, that's how I value the whole event. But one of the things that I want to ask you about is that you to me seem very, and I think that's why we get along. We're both kind of purists. You love what you did. You were a chiropractor, physical therapist, you worked on people, and then you kind of transitioned into this business world where now it's like the numbers and logistics and all that shit.
I'm guessing you're not into it as. No, I don't do that shit either. That's like, I have a lot of people do it. I'm like because I don't really I don't like doing it and it's not why I did this so I let other people handle that Yeah, um, but you seem very similar in that way. Yeah, I think that's I think I agree with you That's probably where we did get along because it To me, it's not.
It's about changing lives. I know it sounds so idealistic, but it really is. That's really what I want. Like I want to change someone's life. I don't, I was with someone today. We were just talking about where I was earlier. And, and this person said, did you ever think that the therabody would be so big? And I said to the person, what do you mean by so big?
And she's like, you guys are just everywhere. And I, okay. I don't judge it by that. I was at a conference in Austin to prove my point. I was at a conference conference in Austin. It was called conference for women. There was 10 or 12, 000 women. Holy shit. And me and this guy that worked, his name's Josh. We were, we were the, I get joking.
We were the booth babes flipped around on him. We were the guys. And, and I was surrounded by hundreds of women. Of women of all ages, all demographics. It wasn't, I stood there to try and see if I could kind of average an age. 90 percent of those people didn't know about our brand. Really? Think about that.
There were people standing in line for an hour. To try our jet boots to put the goggles on the face mask, but you would think because it's almost like crosses your, to me, your brand crosses over into beauty lifestyle, you know, health and wellness, like it covers a lot of ground and you sell it in places where you're, you know, You know, I would think most people wouldn't notice it.
And yeah, that's crazy that that many people, it was a, it was a profound amount of people that didn't know about our brand. I mean, they just walked up and they had that look like, what is, what are you doing? What are you? And so I would ask them, I was so curious about, cause to you and I, it's like, They know about it or they've seen it or you almost get tired of talking about it.
Cause you're so, you're so in the weeds with it. Yeah. That's so funny. And, and suddenly I was like, wait, you've never heard of this. No. What is it? Oh my God. And then I just asked them like, do you, are you in pain? Yeah. My feet are. Oh my God. Everybody needs. Yeah. Do don't ever open that fucking door because anytime I've ever said that in class, I stopped doing that years ago.
If you work at like one of the big studios, like an Equinox or Barry's throws it, check for people's injuries. Yeah. Most of the time, if you're working that job, you're probably so green as a trainer that you don't know what the fuck to tell these people. And as soon as you open that floodgate, all of a sudden, Oh, my back, my knee, my ankle, my heart, you know, you got enough fucking problems, you know, so I don't even ask.
And I used to get reviews all the time when I was at solace and stuff that they're like, um, so he wouldn't, he didn't check for injuries. It's like, I'm not a fucking doctor. What, what am I going to do? Yeah. I could give you a suggestion, but what are you going to say? I did something to my elbow. You shouldn't train.
That's not your call. Yeah. Yeah. They're like, Oh, my fingers hurt. It's like, no, what the fuck are you doing here? Go home. Right. You came here to work out. You're not to bitch about your problems. But to your question, I'm, I'm, I'm, my success to me is. Is based off of how many people have our product and know how to use it.
Cause I, there was a woman today that came up after I spoke at, at this other panel with Jess Long, who's a, Paralympian gold medalist. She has like 17 gold medals. So we were talking and I kind of shared some things about how we help her with her mind body connection. And this, I got done and walked off.
And this lady came over and she said, I've had a Theragun for like six years. I didn't know any of this. That to me is where I realized, you know, a friend of mine, a person that I got to know in Africa told me this, and it was so profound at the time. And it just rings in my ears all the time when someone asked me like this.
To really make an impact on the world. He believed that you should have a dream or a goal that you never see the end of it talking about this on Saturday I thought that was so fucking good. Yeah, like when you said that you I was like, oh shit Yeah, because you want to create or be a part of something bigger than you.
I think we all do. Yeah, right. Yeah So when creating the event, I'm like, I don't want it to be about me. It doesn't have to, I want it to be about everyone else. Yeah. Yeah. Yeah. I love that you, when you said that, I was like, that was such a good wrap up to my day because it started with like, um, you know, I, I was on stage with, uh, Jake Seinfeld by Jacob first.
And he was talking about like, just never quitting and just that persistence. To drive on. And he goes, I was, I had a stutter. I was fat. He goes, I was an awkward kid from Brooklyn. And that's kind of how I started. And then you kind of wrapped my day up with being like, I want to create a brand. I'll be long gone before it ever hits the goal that I want to say.
And I was like, fuck that's, you know, I always thought that I'm like, all right, this will get so big, hopefully that I'll be long gone. People will be like, oh yeah, the guy who created it, he's fucking been dead for 20 years now. Kenny? Yeah. It keeps you humble. It keeps you curious. Yeah. It keeps you, I mean, I, I'm motivated to tell the story.
Because this person doesn't know the story. Mm-Hmm. . So it's, I don't know, it just, it, I've never, I don't feel that, I don't look and go, we're in every single Best Buy, but who are you buying? Are people going in there? Are they getting message? You're not, I, I feel like, 'cause you're not a sales guy, you're not looking to be like, oh, I'm gonna sell 8 million guns this year.
It's like, you don't give a fuck. Right? No. So, and there's times I don't, people ask me, how many of you sold? What do you guys sell in a year? Yeah. And I'm, I, I purposely tell the team, I don't wanna know that. Yeah. Because it, when, when you say the numbers, I'm like, wow, that's kind of weird. Yeah. I don't. It's not about that.
I want, I want people in the company to feel like we're really doing, making a change. I want them to feel like they have autonomy to really bring their specialty to that. So that's, you know, you said, how do I interact with people? I, I work with a content team. They, they got the vision. They already know.
So you see some of this, this new content that's coming out. It's so, it just explains things that I've sort of visualized in my mind, like floating in the air after you've kind of had this thing, They're going to experience, like they made that I didn't make that. They should be proud of that. Yeah. You know, and it gives me this, I get excited.
I want to cheer them on. If I felt like I've made it to the top of the mountain, it's kind of like, well, you know what I mean? Yeah, no, I mean, listen, there are so many parallels and similarities between, you know, what I'm watching, what I've watched you do over the course of the last, what, almost 10 years.
Uh, And then, yeah, and then for me, it's like, I'm doing the same thing right now. Like I had two women who come to my gym who were like fighting over how they want to design the booth and stuff. And I was like, go ahead, do it. Like you guys are clearly more passionate about it than I am. I was, I would have just fucking stacked it all up.
So, um, but it's so cool. But Um, one of the things that, um, you know, really intrigued me the other day was that what you had said about having so many people, you know, using the gun and when you don't have any real association with the numbers and all that stuff, like even for me, people are always like, how many people were there?
I go, I don't, I don't know. I don't really give a shit like what the actual number is, but when I looked around like three or four times and saw. The room's full and people smiling and genuinely having a good time. And I go, there's no alcohol involved. Yeah. There's no drugs involved. Yeah. Right. People were just like eating well, working out, hanging out, networking, communicating.
I was like, this is fucking magic. So to me, if that always is the, was the end result, then That's great. That's what I want. I don't care about the numbers. Something I saw that I don't know if anyone's pointed this out to you, but it's probably through the lens that I looked at, but every booth had someone like Michael Trinone was there.
His creation brand didn't need him there. No, but he was there. Yeah. Jack was there. Yeah. I was there. Like you walk around the corner and there's, there's people there that are the best. Yeah. Yeah. Talking about that thing and those one on one conversations you get, you know, someone may argue that that's like, why are you here?
Some people said, I can't believe you're here. I'm like, yeah. Well, and I think that's really profound that you've been able to create that and that people. Want to come, I mean, there are people that get paid to do that stuff to just be a booth and they came and cause they're like, no, this is, I mean, that was one of the things I, I think people started seeing that as they walked around, like, oh, wow, like the people are here.
Yeah. It's not like the, the hourly worker guys. Yeah. Yeah. No, and it, it was, it was just magic to have so many great people that I admire because I'm, I'm a fan girl at the end of the day of like a lot of brands. Yeah, me too. You had some people on that stage. I was like, oh, sweet. That person's here. Yeah.
Yeah. No, and there's so many people where it's like when they agree to come, I'm like, I almost get so giddy about it. 'cause I'm like, this is so cool. This is somebody I admire. I'm, I've never really been starstruck or anything like that. Like I, I appreciate talent, but I think. The grit and the grind of a business owner and having to work yourself up to that point, because you have to do to get to your level, you have to do so many things right.
You have to create an unbelievable product. Well said, right? Yeah. On top of creating an unbelievable team that can help you get it to where it is right now. And surviving all the fuck ups and all the shit that you have to deal with to get to your level is so impressive. And I can't imagine how many sleepless nights you have thinking and dreaming up like what you've come up with.
Like when we were, um, when we were at that showcase, And you were like explaining each product to me and you're like, I had this idea and I was like, Oh my God, this motherfucker, he is on a different level because you're thinking that never even crosses most people's minds. Like I have, you gave me a set of those massage and I'll wear them like before I go to bed and it like relax.
It's so simple and stupid. And I tell people like when we were at the booth, uh, who's the guy who's working the booth for you? That Brian and, um, I think it was Brian, Chris and Brian was the, the one that works at reset. He's amazing. Yes. So he, and he hit me up. He's like, Oh, you got to come by. So I was like, I might go by either tomorrow or the next day.
Um, and I was like, I'm actually, I can't cause he's like, why don't you come in tonight? I was like, I'm actually sitting with Dr. Jay. We're doing a podcast. Um, uh, body by Jake's wife went over there and she's like, Oh, should I go? Listen, I'm telling you, get those because it's something that you don't even realize you need until you try it.
Yeah. Because it does put you at ease. It's so relaxing. Um, and I think that there's we, when we were talking about it last time we went to dinner, that effect on your central nervous system to put you into that. Parasympathetic nervous system, right? To feel good, to feel relaxed is sometimes hard, especially in the city when there's so much shit going on, it's like, how do you downregulate your heart rate?
And it's like, you have so many products that do that, you know, you know, I think the, the going in that practice of going in, we need help. You know, my argument is, um, that I am additive to what you're doing and, and I would be there to just, you know, Give context to things. If you're working on someone, that's their first time at a gym, whatever that situation is, give me five minutes with them and I'll kind of bookend what you're doing for them.
And it allows them to find that way to recover from what you just did for them. And then the more they're into that, the more they understand their body, it's that mind body connection and the voices in our head are, And the voice is outside in the street. And like, there's a lot of energy that we get coming from outside.
And when you don't know how to deal with that without a physical product, it's challenging. Yeah. So when I say that I'm, I'm speaking from my own experience. Like I, I have voices in my head, you know, if I don't meditate for two or three days and I kind of close my eyes and suddenly I'm like, I can get the email, I gotta call that guy back.
What are you doing? It's nighttime. And he goes, just to shut those down. I've done it. I've done it with people like you, other athletes that they think, ah, I could do without that, but to have something physically touch your body and accelerate that thing to put you in a right, the right state. That's really my message.
Yeah, that's really what I'm trying to get out to people is like, whatever your issue. Whether it's trauma, recovery, meditation, shutting the voices down. Those are all the hard things, the easy things to get amped up, drink, sell, whatever, to get like amped up for your life, but to find a way to just close it down for a minute.
That, that to me is where I think the magic is. And you know this, we've talked about this, we talked about the other day, you don't get stronger in the gym. You know, you, you get stronger when you rest. And if your body's not in the right state of rest, then you're not getting the most out of that. You know?
So, uh, yeah. You and I could talk about it all day, but yeah. That's where I'm really passionate. Yeah. I think it's, I, that woman today came up to me and I, it's a, it's proof that our products are a Trojan horse. I'm just trying to get in your life. Mm-Hmm. . And once I'm in your life, let's expand that out a little bit and look why it makes you feel that way.
Mm-Hmm. , because I, I used to say this all the time in the company, in meetings, I just pound the table. It's about how this makes you feel. Mm-Hmm. . And it And how do you convey that? Yes. And it's so funny because I, I totally understand your frustration because I'm here. I'm like, this is, I know people need this in their life.
I know people need that day to connect, to grow, to get stronger, to feel better, to network with people who have like that same ambition. Absolute. Number one thing that I've gotten feedback on was that everyone was so nice. Yeah. Everyone was so, and I go, holy fuck. That's exactly, that's what I was looking for.
Yeah. I was looking to create a space where I, and I say, I go, it's not about the jujitsu or the dance class or the yoga or lifting. It's about the connection. It's about people feeling good. I go, so it doesn't matter. The motive, how you got there, it's, it's what happens when you get there and with what you do, I think you've done such a good job of creating this three 60 approach to it.
Right? And it, it doesn't matter what the gateway drug is in, right? Like you have the boots where you're like, Oh, if I'm a runner, I'll use the boots and that becomes a gateway drug. Drug into using the gun or the goggles or something else, but it's like it now gives provides this 360 approach to how do I relax?
How do I downrate regulate my mind? And it's so important because people you know I think one of the number one topics that people always ask me about they're like, oh Can we get a panel on mental health and mental wellness? I go. Yeah part of that is How you get to that point of, you know, feeling better is through relaxation and people think, Oh, I'm going to go on a beach and drink and relax.
That's not really relaxing. Yeah. You know? Yeah. You're actually numbing. Yeah. Numbing the pain. Yeah. Doing anything better. You did a, I mean, we keep talking about this, but there were no egos. There were people there that I've, that I know who typically would, but I think the way that the whole sort of energy was there, it was like, we're all the same.
We're all just trying to help each other out. And, and it was what I loved that would, Y it in a row. Right? It was like the owner in ads. It was you, it was Jack, Devin was there. Like you had all these guys who were, you know, pretty well to do, who probably have a hundred other things they could do on a Saturday and you guys were all there.
Yeah. You know, it's, you've, you, it's a, it's a play pen. For what you love. Yeah. You know, I was talking to the nads guy. I hadn't had a chance to really ever talk to them. So do you work with a hurry? No, I haven't. And I have like Michael, like people that I know do, but I just hadn't had a chance. My, my point was like, you get to talk to that person.
Like you talk to that guy. And it's not, you're not in a rush. Well, as a business owner, right? You, you understand how passionate you have to be. Like, just like we were saying, there's so much bullshit that comes along with creating a company or creating a brand. You've been working on this a long time. I'm sure there's so many people who've tried to rip off your idea.
Cause I know that's been a thing, you know, who probably tried to sue you. Who's who, you know, Shit on your product and don't think it's worth anything, right? Like you you take all that in and you're somebody has said to me the other day and it was so good that you basically Sacrifice your own mental well and health.
Yeah For the good of everybody else. And I was like, holy shit. Yeah, it's actually true. Like when you're trying to create something that could benefit everybody else, there's a part of you that you sacrifice those nights that you stay up and all the, so I think there, when I think about a business owner, I don't think about somebody who's like money, money, money, money, money, like a finance guy, right?
Like somebody who's really into it. Like somebody like, Mike, for instance, right? True. No. Like, I think he genuinely really loves this idea of creating this product that people could eat in the morning and it's more beneficial to them than getting up and having a croissant or whatever it is. And he's like, this is my products is really good.
The guys from strong coffee. Yeah. Did you meet them? I didn't. I went to the booth, but I didn't meet their guys. Um, Yeah. Like, I mean, Adam's been working on that forever. Like I went to one of his first trade show with him. Uh, we went to the LA fit expo. Yeah. And he brought me, he's like, dude, I could use your help.
Let's do this. He's like, come with me. And I, I basically just went with him to go and we had done this shoot with melon and that's how I met the guys from melon and some, but there's another product where like the owners, like I love the hats, but the guys behind the company are so incredible, such incredible guys.
Um, you know, yeah. Just on like a personal level. I really like those guys and that's how it is What most of the brands like even I did you see the two fat Italian guys who were serving the sandwiches in the VIP room? So one of my clients no, I didn't see those guys one of my clients his cousin Owns this place called Talercio's shout out to Talercio's and it's a restaurant It's a catering place in Red Bank does like all Italian catering and stuff He created the like deep fried ravioli and stuff These guys aren't gym guys at all, but I invited them because I was like, all right, I'm going to have all these people there.
I want to show them a good time. I want to get them some good food. So I had him bring up sandwiches and, uh, you know, like breakfast sandwiches and, and big turkey sandwiches and shit. And they had such a good time and they were, everybody was like, Oh my God, those two Italian guys are so great. Like these are guys who really love what they do.
Um, and that's what, and that's what it was. It was like, there were so many good people who. Are genuinely passionate. He's another guy who like he'll give you the shirt off his back Like I go in there and I walked in there with seven people one day at his restaurant and he took care of it He's like don't worry about it.
Like it's the same way as you you're like tossing out products. That's not what it's about Yeah, yeah, it's like you want you're like, I love this product she gets mad at me all the time because if i'm over by the Are booth with clothes and somebody is like, I want that. I'm like, take it. I want everybody to have it.
I want everybody wearing the shit. You created, uh, this is something I was thinking about. I told him, I was telling Amanda this the other day, you created something that's hard to create. It's there's a, you know, There's a, I get fuel from those moments and as you grow as a brand, you slowly get, you get taken away from those moments where you're not on the front lines.
So you're not having conversations with people for the first time. I can't tell you, like, I'd be showing someone and explaining them about the boots. I'd be like, who are you? Do you work here or something? So he's the founder of like, that doesn't matter. Like I'm just sharing this information, but my point is, I think that was the smile that I saw Jack and Michael.
And. Um, Oh, the guy around the other side, he had a whole bunch of cameras. I think it was his name. Um, they, you, they were just happy. Yeah. You know, and they were standing out in front of their booth and giving out stuff. There's, that's, that's really hard to recreate in a brand that's grown, you know, when you have it on retail shelves, you're not out pushing it at trade shows anymore, you know, and you miss that.
And I, I love that and Michael and I were talking about it, um, but you've created something special in that. It's, there's so many different things I think that are special about it. But for guys like me to be able to go and just really do what you love, you're making people smile. Yeah. Well, do you find it hard that like you, you're so far along with the business that it's hard to come back to that?
Or you like, you look forward to coming back to that. Like the grassroots shit. I look for the opportunities to do that. Yeah. Because you, I, I, I mean, you get to speak at pretty high level events and you, I'm sure you have people run in the booth and stuff. So you don't really get to interact as much. No, not so much.
I mean, I'm not popping up the tent. Yeah. Yeah. Yeah. Although I can, and I know how to do that. Yeah. That's not. It's part of the business. And it's also like, that's one of the things you learn from those people that I just told you about that were there for startup and that are there now as the company grows and expands.
Those people recognize how to plug you into places where they get the most value out of you and yourself. Yeah. You know, I, I would be to do trade shows. It's a lot of energy, as you know, you know, and, and being there on your feet all day long. It, it, it's, it's It's, it sounds funny, but it is grueling, but the fuel you get from, you know, putting a gun on someone and then just being like, Oh my God, that never gets old.
Yeah. I feel like the feeling you must get when. Um, you know, somebody shares a story the first time they use a gun or they're like, Oh my God, I love those boots. And they don't even know you, you are who you are. You hear them talk about it. You know, it's gotta just be like, when you hear somebody like a musician here, somebody sing their song, right.
It's gotta just be that high. You're like, I created that. And like, this is how far. And they're getting it. Yeah. That's one of the, one of the things that we required. For a long time. It's not really feasible anymore. Is that everyone in the company has to do an event? Everyone had it didn't I didn't care if you were an accountant or if you were in the warehouse like I didn't care We didn't care you had to be out and experience that you had to have that Conversation because it connected them to what we were doing a lot of people get so tied up in What's the sale for the next March and what's the content we have to create and they're not really seeing it Make a difference in someone's life.
And so when you're standing there and someone feels it and they're, they go through that process of like, wait, what? It's only that much. And to have that experience that you can't replace that with any meeting, any deck, like nothing, it has, they have to experience it. So that's one of the things that as you grow, you don't, you don't really get a chance to do because the company is so big.
So it, it loses. It's like, um, it's like stickiness throughout. Yeah. When was the first time that you were, you experienced, and it's probably hard to pinpoint that exact one time, but when was the first time you, you saw people enjoying the product and you're like, all right, I think I got something here.
Like how long ago was that for you? Ooh, that's a good question. Um, I think it has to go back to when I was working at unbreakable performance in Hollywood. Okay. And I was, I was spending my days out literally beating the streets like Kairos and physios and. And there was a generation one. Gen one, G one.
In my trunk like hey, can I show you something, you know, how much are those and and that was it was I was I Tell this I used to tell this story But it was like torture in the day because I was I had to dress right and had to walk in and say the right thing Yeah, yeah, you know the whole thing salesperson PR part, but if I got you for a second and I got you to feel this, that would just, it would click.
Um, but that's the hardest thing to break down that wall. It's one to one. It's so funny because it's in any business. Like if you're selling pizza or massage guns, it's, you know, just to get people to try it when they're like, I don't know. And like you said a minute ago, you don't know, you didn't know you needed those goggles, but now you have, you're like, why can't yeah.
I can't imagine without it. That was. Those moments, I had a, I had a treatment room underneath the boxing ring. So it was literally as big as a boxing ring. And then people boxing on the ring, you could hear every step. So I was downstairs trying to Zen out with guys and like recover them. And then I would be late for work or something, and it would get snuck up on the gym floor.
So guys would go down into my. My treatment room, take the Theraguns and use it out on the floor. I would come in and it'd be a bunch of NFL guys and I'd get mad at him like stop taking my shit Like it's in my thing. It's down there. It's not yours Yeah, and they don't care cuz like the friend of a friend went down.
He's like, oh, that's cool So there were a few times to answer your question I would walk in and I'd watch these guys using it That's when the things, that's when the light bulb came on because I was like, wait a second, I'm out pounding my literally slamming my fingers in doors to try and get this into the hand of a fizzy or a Cairo.
But I come back here and I can't take it out of there. So just watching these athletes. Experience what I had experienced, but in a setting that I wasn't expecting that really start that was like, okay, this is really big because Gatorade did this Under Armour did this, you know, Kevin Plank will talk to you about all the time by using his network and his network where these people.
So I started, I flipped the script and I was like, wait a second. You want one of these? Yeah. How much is it? 400. Cool. I'll be right back. Got cash. It was like, suddenly I was selling six or seven of these a day in the same place, instead of having to throw them in my trunk and drive down to Pasadena and over to Glendale.
And like, it was that moment for me. I still remember it. I don't think I have too many clients or people who are in the wellness space who don't have one. And then as soon as they said, like, that's why I wanted you there because I knew there was going to be a lot of people there who have. One of the older generations, because when I saw the new shit on that event a couple of weeks ago, um, and Even when brother mall was using on me.
I was like, this fucking guy knows how to use the gun way better than most people. Yeah, he does. He's magical. And I, it just made me want to get another one. Cause I'm like, Oh, the new one, it just looks sleek. It's great. It's quiet. It's smooth. Um, but there's, there's definitely, I think it's always in the back of my mind.
I'm like, all right, somebody is going to try to come along and try to do the same thing I'm doing. Right. Because one of my big sales pitches is I'm like, I'm the first to market doing what I'm trying to do. How frustrating is it when you see, because you've had multiple people, I mean, bullshit companies in China and overseas and stuff doing the same thing.
And it was like, Oh, it's the same thing. And you're like, it's not, it's not, you know? Yeah. It's ultra frustrating. Yeah. You know, people have said to me, you know, um, what did they say? Uh, um, copying you is like the best form of flattery or whatever that is. And I'm like, yeah. It sounds good coming from you.
Yeah. Yeah. Because you're not dealing with this. Yeah. Yeah. Yeah. It's, it's been, it's been frustrating, but also, I don't know if it's maybe just my messed up way of thinking to make it feel better to me, but it's also for me been a big opportunity because if I watch what our so called competitors are doing and the path they're going on, I'm like, just watch.
Just wait a second. Just see, look what the messaging is. How do they support you? Whether it's customer service or education, no one's doing what we're doing. I know that for a fact. No one has TheraMind. They're not thinking about what TheraMind is to TheraBody and how those two connect and what that looks like in 10 years from now.
Like, I know no one's thinking about that. So, I had to be in probably like you, I had to get to a place where I was like, okay, they're trying to do it. It looks kind of like one, but it's not one. I had to kind of forget that and just be like, I'm on my path. I'm doing what I'm doing. I'm going to help create this with the team that we have.
And we have a mission and a purpose. And there's no one if you've got the, if you compare us to, to the, the other ones in the market, you realize really quickly, it's not the same. Yeah. So that's my way of consoling myself. I mean, like, there are people trying to copy us, but they won't. No, I definitely feel the frustration for sure.
Um, when stuff like that happens. But one of the things that I find to be a struggle in business. Is too, because I think you have a product and I'm sure if you guys have openings in the company, you'll probably get 50 applications. It's like, how do you, how do you find people? Because nobody will ever be as passionate as you are about your product.
But how do you get, find people who are passionate, who are willing to do something just as, or try to do it just as good as you would. Right. Like, how do you inspire people to be like, Hey, this is, you're working for a great company here. Yeah. How do you get them to, you know, kind of have that same? I think in the earlier days it was a little bit different because it was, you know, you're rubbing elbows with these people.
You're literally in the trenches doing these things. You're on a plane, you're setting up and, and they see your passion and they see your drive and they start recognizing the lives that are changed. So it's a little different now. You know, the. The process of onboarding people is really educating them about what we're doing.
And so it's, it's, it's not easier. It's not less difficult. It's just different now. And we consciously try to do some things like we have onboarding includes sitting down with me for an hour and just hearing my story and talking about why we're doing what we're doing. Um, you know, we have like. third and fourth generation of people that just don't know what we did in the early days.
I mean, we've had, we've had so many amazing people come through the company. This wouldn't be what it is without them that have moved on to something different, better, bigger, whatever in their life. Um, I think our brand kind of hard for me to say, cause I'm the founder of this. So I'm obviously gonna sound a little bit lopsided, but I think our brand.
Our brand ethos. We have a brand book. Did you come up with all that? Do you come up with all that? A lot of it. Yeah. Yeah. But it, but it's the, It's the people that know how it's the comms people that are really good at communication and they understand what I'm trying to say. Yeah, I get what you're trying to say here.
Let me, how does this? Oh man, that's it. Yeah. So I'm not going to say I did that, but I was definitely involved in a lot of that stuff in the early days that leads it to where it is now from color to brand logos. The thing like we had keep moving was one of our mantras for a while. Um, That was, that came from another person because we talked about it one day we were in a meeting and I was like, you got to keep moving.
You can't just stop and like, Ooh, I like that. So I'm not going to say that I was sitting in a room and wrote all these things down and came up with them myself, but it was all part of the process with the team we had. Yeah. Somebody, um, Don was talking about that. Don Saldino was talking about that, that nobody's self made, you know, and when, amen.
Yeah. And when I think about it and I'll sit there with her and the girls and I'm like, I'm trying to get this thought out of my head, but I'm just not doing it well enough. And then they'll come up with something. I'm like, I would have never, I would have never thought of that. You know, you guys just did such a better job of communicating that message than I did.
Um, So yeah, it's definitely important. Yeah, you get it. Yeah, no, I definitely, I definitely, and I get really frustrated because I'm like, why am I this stupid that I can't just formulate what's in my head right now? There's, I mean, Amanda being in my life has also been a huge blessing. I'm sure she's, she's so good at just watching.
And then she'll say, actually, you know what, how about you say it this way? And I'm like, Oh my God, I never thought about that. So it's, it's amen. What he said, what Don said, like, it's not, this isn't a one man band. No, No, you could never get to that, even with, you know, people are always like, Oh, you're so smart for this.
I'm like, I'm somebody else thought of that. I didn't, I would feel like she had taken credit for that because it was definitely somebody smarter than me who came up with that. There's a huge part of what you're saying a few minutes ago about sacrifice to. Sacrifice. I learned in my early, in my younger years is giving up something good for something better.
And I think that's something that you have to do constantly as a business owner, you have to sacrifice time with family, your personal time, food. I'm not saying it's right. Yeah. Saying it, it, it, that's part of the ingredient. But maybe this is a little aggressive, but it holds true for a lot of things in life.
Even, even with like war. Right. People are always like, Oh, we're so bad, but it's like, it's almost has to happen for everyone to move forward for everybody to understand. It's like, you know, it's very idealistic to think like, Oh, it can never, that should never happen and blah, blah, blah. But that's never going to happen.
And, and business is a type of struggle. It's a war. It's a fight. It's a battle and you know, it's a battle with you. It's a battle with the people around you. Do you ever think that there's, A scale or a way to balance both family and business. Like everybody I've talked to on the show and, you know, obviously friends of mine who are very successful, there's.
You sacrifice. Right. And it's the same thing with training. If I'm going to start doing a lot of strength stuff, then I'm going to lose a little bit of speed. And if I focus too much on the speed stuff, I'm going to lose a little bit of strength. So the same thing holds true. It's like for me to create a really good business, then I have to sacrifice my social and family life.
To create that, like I could think of a hundred times that I missed family events or I bought tickets a couple of years ago. I bought my whole ticket of my whole family for Christmas tickets to go see Sebastian Maniscalco happened to be the same weekend. I had to go and I think it was like water polos or something.
I was working committed to. Yeah. And I already committed to that job. So I'm like, shit. So I gave them all my tickets and they were like, all call me be like, Oh, it was so great. It was great time. But I'm like, fuck man, I, I miss that. But you know, that's what you have to do. If you want to like kind of drive.
Yeah, I've, I was having this conversation with my son the other day. Um, I truly believe the key to that is micro moments. You can't in this life that we live in now in 2024, it's not feasible to say, I'm going to put all my family on an airplane. We're all going to fly to Greece and we're hanging out for 10 days.
And we're going to do that. Like, that's just not even remotely possible. It'd be, there's too many people with too much shit going on, especially with what you're doing. You're trying to create. Some really amazing things. Yeah, I I for me and I'm careful to preach but it's those micro moments It's it's the I love you in text to my kids every day It's not the Saturdays where I spent all day with them.
Although that those are great I think that you have to manage these micro moments when I come to town you this is rare for us to hang out Yeah, yeah But I come and see you, give you a hug, talk for a few minutes, and then we move on. That's really what I've been able to try and do. Micro moments for meditation, micro moments for the people in my life that I love.
Just making sure I'm keeping in touch with them. It's not like it was when my dad used to load our family up in the car and drive to California and take a 12 day vacation. Isn't it? It's not like that anymore. I just feel like, yeah, the innocence and simplicity of life has definitely changed a lot. Yeah.
Yeah. Like I remember that too. I remember there was a point where you could take off of work. I don't think most people, especially a business owner nowadays, you can't take off work. There's always something you're juggling. Yeah. You know, and, and I was in, I was on a, on a Uh, at this wellness retreat in Italy and, and I was really trying my best to not be on my phone, but I'm sitting there kind of thinking like, and it's, it's your passion.
It's, you don't want to think of those things, but I'm thinking I got to talk to that guy before next Tuesday, because this leads to this leads to this. And the only time I really have to do is now right. So I have to kind of step aside and that that's. I think those are just the things that it takes.
Yeah, you know, we were having dinner last night and I was saying to the girls, I'm like, you know, I almost had become stone cold in, in the idea that even if there is some emotion tied up. In whatever I'm doing. I just still need to move forward. Like I can't dwell on like, do I feel mad or I do, do I feel sad years ago, even when my dad passed away, I'm like, yeah, was I upset about it?
But I'm like, you know, if I just keep going forward, I could get all this stuff done. You know? Yeah, sure. I cried about it. It was upsetting. But, you know, I try to Move emotion aside when I'm trying to get things done. Like I was so frustrated the other day on Friday when we're loading in shit's going wrong.
And I'm like, all right, if I let my emotions take over, I'm going to fuck this whole thing up. So you have to almost like move your emotions. And you probably know that cause you have in the past. Yeah. Right. Yes. A hundred times. Yeah. And I screw myself over and, uh, So one of the guys we had speak at, uh, strong a couple of years ago was, uh, Trevor Mowat.
You ever met him? Yes. So. I read his book. He was, I had friends that were super close with him. Yeah. What a sad story. Sad story. And he, like, I was blown away by him. I heard him on a podcast and this was like 2017, 2018. And I reached out to him and I was like, Hey man, I love. This podcast, I heard he's like, Oh, you should check out my book.
And I was like, Hey, I read the book. I, uh, I would love for you to come to speak at this event. He's like, get in touch with my people. I remember I was down in Tennessee. I was with a couple of buddies and stuff. And, um, He had his assistant call my phone. She's like, hey Trevor's gonna do the event and I was like Freaking out.
I was like, holy shit. I'm like this guy's incredible and That the whole idea and I think I recommend it to everyone, you know, whether you know You're a big reader or not listen to it on audio book, whatever like that idea of neutral thinking Right? Like people get so upset and the good, bad, it's like, no, it's just, it's what happened.
And you just need to kind of drive forward. Yeah. If you attach emotion to things, it's taxing. Yeah. It's really taxing. How much do you think that weighs on your, um, You know, your, your central nervous system, right? Because everybody talks about stress being the number one killer. Yeah. Right. And I think when people worry and they get upset and they get emotional, I think that's very taxing on your central nervous system, which ends up becoming the thing that'll be your demise.
Yeah. I mean, that's PTSD. You know, you store that in a place. You never really release it and then your internal nervous system, your dialogue just sort of generates this like hamster wheel and you just start rethinking and rethinking and, and there's no, you're not able to get it out of you. You know, I, I, that goes back to what I was saying a minute ago.
I mean, some of the most profound experiences I've seen is from someone having. A PTSD experience and literally using our products to get them out of that space. How, how incredible is that? I mean, if I talk about it too much and I think about this one, I get emotional because I watched this guy go through this experience.
And I think so much of our lives are, Your ability to let go and not hang on to things, you know, I, I've done medicinal journeys and done those things with people and my own set my own life. And that's typically what it is. What's your thoughts on like a lot of the psychedelics and micro dose? Uh, I think it's, we're friends.
I've spent a lot of time looking into that and understanding what it is. I want to understand it too. I think there's, yeah. some very real merit to it. I also think it's very important that people have a shaman or someone they trust to take them through that process. Excuse me. These, you know, I had someone tell me, Oh, I did one of those, the bunch of people we'd all got together and we just did it.
And I was like, you know, I think there are ways to do it. I think there are, there's a process. And if you have someone that can kind of take you through that process in a gentle way, there's right and wrong ways to do it. Yeah. So do you think it has a profound effect on people and have you done it a couple of times?
Dozens? Yeah. Yeah. Nice. Yeah. I might have to do that with him once. Yeah. No changes it. Yeah. I always fear that I'd go too far down a rabbit hole and never come back. That's the thing about having someone with you. That's the thing about having a shaman with you that they, they know what signs to watch for.
They've already connected with you a little bit. I mean, I could do it with you and cause I know you so well. It would you, you have a sense of safety, um, and there's also really important things you have to process and sometimes talking about it with someone that you care about, but you're not intimate with is, is, is sort of freeing.
Um, I have a guy named Bobby who's, I mean, the guy's amazing. And, and I have a shaman in, in, in LA named Nicole, who I, I, she's put on this earth to do that. I it's the most profound experiences being in this world without an ego for a minute is really eyeopening. And that's really what I look for, to just have all that taken away and just be a part of this.
Yeah. For those people looking for inspiration or ways to get over things, I would highly recommend it. I have to be careful 'cause of Yeah, because the founder and like, you know, I gotta be careful. The guy from Third Body to, yeah, he said this, I should do this. Take a bunch of drugs. It's a . It'll always get skewed to the, to the most negative form of whatever you said.
Talk about it. If, if someone's listening and they hear that and you and I talking about this, yeah. Find someone to talk about it with. Yeah, yeah, for sure. It's super important. One of the last things I want to bring up, I think a lot of what we store and why we get so emotional and so bent out of shape about the past and like what we've been through is because we were meant to.
We're as humans. We want to be storytellers. So everything you've done is pretty much like your identity. So you want to tell that story. And I think it's important to, um, you know, kind of look at as a learning experience and a growth opportunity, rather than like using that as, you know, Either a crutch or the reason why you are like, I always think of the idea behind like super villains and stuff, right?
The difference between a hero and a super villain like Batman and the Joker. It's like, oh because this happened to me I need to torture everybody else because this happened to me. I want to save everyone else, right? And it's like that that good and bad kind of mentality. Um, I think a lot of people store that negative energy Um, and it's hard to get out of them.
And I think that's one of the ways you could kind of get it out. And good point. Right. Yeah. Good point. I was with, I mentioned Jessica long, I was with her today. Um, and we were kind of getting, she's, she's a friend and we were sitting there chatting, she had her gold medal in her lap and I, how was the Olympics?
I said, how was the Olympics? And she goes, man, you wouldn't believe it. And she said, I finished sixth. In my first race that I was supposed to win, and then I had to compete again the same day and I finished fourth in that one that I was supposed to win. So at the end of the day, I'm supposed to have two gold medals and I didn't even place.
How do you get that out of your head? Yeah, that's it. Trevor Moe itself. It's like she said, I had to let it go. Yeah, because the next race. Was what's most important. So for me, I think looking at someone like that who was born without legs and she's on the world stage and you failed and you have to put that behind you and go win a gold medal again, she did it.
Can you imagine how she must feel being able to know that, like, Mowad, like, he, he actually was able to put that behind him and go out and crush their next thing. Yeah. I, I love that. Yeah, it's so impressive. I love that. When you were growing up, had, if somebody asked you, Where you would be at 50 years old, what would you have said?
Not this. Yeah, not this. That's so important. I was telling my nephew the other day, you know, and he's like, Oh, I want to do this, this, and this. And I'm like, where you wind up will probably be so far from what you ever thought. Yeah. You know, I, I always, I always wanted to be a chiropractor. Really? Yeah. I, I remember back when I was really young, my dad had a friend who was a Cairo, I tweaked my ankle in a football game or something.
And he was able to kind of do it and do his thing. The neighbor when I was growing up was the chiropractor for the Utah jazz, Craig Buehler stud. So, and I watched them do what they were doing. And I'd always wanted to do that. But where I'm now, Yeah. But I couldn't have like, think about how many Kairos, I know a bunch of them.
I mean, my dad was friends with this guy who had a chiropractor office around the block from our house. And he had this like shit little office. I, I used it when I think of a Cairo, I think of like an office, the size of this, he puts you on the table, cracks your back and he's like, I'll see you later.
Next person comes in. I'm like, what a fucking miserable existence. Like you've taken it to a, such a higher level, right? Like, think about it. Like, People around the world know your name. They use your product. Like it's so impressive. Um, so it's just an honor to call you a friend and thank you for doing the event.
Thank you for doing this. No, thanks for you. Crush it. And keep such a support for me. I appreciate it. No, I appreciate you. Um, what, uh, where could everybody check out the new products? Because there's some really great shit. Yeah. And I actually need to get some more stuff too. I mean, yeah. TheraBody. com. My Instagram is Dr.
Jason Worsland, uh, at Dr. Jason Worsland. Um, we're on YouTube. You know, I think if you're curious about our brand, we have an amazing blog that we're doing. I think one of the things people don't know about us is how much emphasis we put on research and science, education. That is so important to us. Well, you guys are doing your own research.
Yeah. Yeah. Yeah. We have a science team that like we have labs. We work with third parties that are actually, uh, I mentioned this, I don't know if I mentioned this to you, but we're doing a study in Barcelona, University of Barcelona using the jet boots on menopausal women, because we think there's something to what we're, what we have.
So yeah, that's us. We did that. We worked with the guy that What's the science behind that? Uh, well, the theory is, it's a good question. Uh, this isn't a theory. So, so men and women age about the same rate until women hit menopause. So let's say that's 35 to 40. So when, when you and I were in at that age, if we stood next to a woman of the same age, we were about the same in, How we looked and how our activity levels, all that as women go through menopause, one of the things that happens, we think is their nitric oxide in their body depletes.
So the muscles in the vessels. Can't dilate and constrict as easily and you think about how important blood flow is for sure for women to not have that blood flow is super important. So we theorize that if you use the pressure from the boots. To push the blood into your heart. So your heart has, doesn't have to pump so much when it releases, it opens up those vessels and it brings new blood in that brings nitric oxide into those areas.
And now you're kind of waking them up. It's like jumper cables. On a car, the battery's not working. You just got to jump the battery and then everything else kind of starts to work. So that's our theory and it's kind of happening. And the guy that's running that study is a good friend of mine. And that's very interesting.
It's really cool. We, we were looking for those things. Sleep is another one. If you have a hard time sleeping, you're watching this. There are ways to do that. There are ways to change that with some of our products and done a ton of research on that. No, I, if you could dial in. Some of that stuff your life changes significantly for the better.
Yeah. Well, dr. J. Thank you so much for coming I appreciate you. I love you. Love you, too, brother man, brother Thank you guys for watching check out strong as fuck podcast because we are back with season 2 and it's gonna be bigger and better Hopefully I say those things always in hope expecting the worst, but always hoping for the best.
I'll see you guys soon