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The official podcast of Shoemaker Films. Every week we share content related to digital marketing, video production, and brand building; and frequently meet with local creatives, entrepreneurs, and business owners for in-depth conversations. Get to know local heavy hitters and influencers in the Greater Philadelphia region while picking up some tactical advice and tips on starting and running a business, being productive, creating content, and everything in between.
Hi. This is Dane Shoemaker, and this is the Shoemaker Films podcast. It's a beautiful day out here in September in Pennsylvania, so I thought I'd do this outside today. I'm actually standing out in my backyard. So it's the first time we're doing it.
Dane Shoemaker:Might be the last time. We'll see. But in any event, today's podcast is inspired by, the presidential debate that ran last night between Donald Trump and Kamala Harris. This isn't political. I'm not getting into politics in this, but really speaks to, you know, media and content and how it gets proliferated across, you know, different types of platforms, and how, you know, one small little point or topic in a bigger theme, you know, really gets broadcasted, for good or for for worse.
Dane Shoemaker:Right? For good or for bad. Right? So, and how you can leverage that concept into your marketing. Right?
Dane Shoemaker:This is gonna be a quick, probably a shorter podcast, but, we're just gonna kinda run with it. So, in last night's debate, there was one point, which was, you know, depending on whether or not you agree with it, it doesn't matter. Right? Topic came up about, immigration, and, Donald Trump was talking about migrants coming to Ohio and eating pets and your dogs and your cats and all that and this, this, that, and the other thing. Right?
Dane Shoemaker:So, the media's had a field day today. That sound bite itself is now going to be broadcasted and talked about over the next weeks, months, maybe years. Who knows? Right? So, that's just a a really good example of how one small little, nugget, you know, of information can get kind of broadcast across, you know, different things.
Dane Shoemaker:Right? There's gonna be memes about that. Right? There's going to be t shirts made about, you know, you know, vote for Trump, right, where he's talking about, you know, where he's eating kittens or something crazy like that. Right?
Dane Shoemaker:There's gonna be memes. There's gonna be pundits on CNN and Fox on all sides of the spectrum, right, talking about this stuff. And that's just an example of how, you know, you can take very small thing and sort of repurpose that and and make it into something bigger. Right? So and that's kinda what we do with content and marketing.
Dane Shoemaker:Right? So there's, the 8020 rule, the Pareto principle. Right? This is actually a great book from, Perry Marshall that really dives into how you can use the 8020 rule, in basically everything, sales, marketing, business, life. Right?
Dane Shoemaker:You focus on what's working and you double down on that and recycle that, repurpose that, and focus on that small bit that's gonna give you the biggest impact. Right? And, you know, it was a great debate last night, but, you know, unfortunately, there's gonna be small little sound bites, less than 20%. Right? 1% of the whole debate that's gonna be talked about for for weeks months that could impact the election.
Dane Shoemaker:Right? So enough on the debate, but, this just really goes back to the trend in marketing today where, you know, one viral video, right, can change the entire course of a brand, a business. Right? So, this is a great book. Gary Vaynerchuk, Gary v, if you're a fan of him, I'm a huge fan.
Dane Shoemaker:Day trading attention. The first, the first kind of I guess it's the prologue or appendix, right, of the intro of the book talks about back in 2020, I believe it was, is when, you know, the the viral, you know, the viral video of the guy drinking cranberry juice, ocean spray, cranberry juice on a longboard listening to Fleetwood Mac. Right? That video just broke the Internet, you know, to to, you know, sales for ocean spray, cranberry juice, you know, just topped the charts, right, for years to come, and that video really just was an example of the, you know, the the quote unquote TikTokification of of social media, right, where we're shifting from a social graph where we follow friends and colleagues and peers, and now we're, you know, more of an interest graph where we're getting served up things that we're interested in, or, you know, the algorithm decides, you know, for better or for worse, you know, what we should be viewing and reading and things like that. So that's just an example of how one small thing can really just change the course of, of your of your brand or your business.
Dane Shoemaker:Right? One of the things that we do with our clients is basically we, you know, for for our clients where we do video, we also do social media and email marketing. We will look at different pieces of content. Right? So whether it's a short form video, you know, you basically have we'll put up a graph on here that shows what we do.
Dane Shoemaker:But basically, you know, if you have a social strategy, you're also gonna have an email strategy and gonna have a, you know, maybe a YouTube or a podcasting strategy. So kind of this holistic approach where it's a it's a constant feedback loop of, hey. This viral video went really well here. Can we repurpose this into an email, where that can get a lot of clicks, very high open rates, things like that? Maybe that, that short video or that short tweet, we can turn that into a a long form video or a podcast, and that can do really well as well.
Dane Shoemaker:So this is, again, kind of a a bit of a rant today, but really just talking about how, you know, looking at the details, looking at small things, and how we can amplify them and maybe repurpose them into different things to make an impact. So if you thought this was valuable today, please, subscribe, you know, or, you know, reach out to us on our website, She Maker Films, if you're looking for content for your business, email marketing, video production, social media. Yeah. So until next time. Thank you.
Dane Shoemaker:Thanks for listening today. Shoemaker Lab is an original production by Shoemaker Films LLC. If you enjoyed today's content, please consider subscribing on YouTube, Spotify, Apple Podcasts, and wherever you get your content. Follow us on Instagram at shoemaker.films. And if you're a business that's either interested in our video production services or would like to be a guest on the show, get in touch by using the contact form on our website, shoemaker films.com.