The Revenue Formula

The Revenue Formula Trailer Bonus Episode 183 Season 1

From seats to outcomes: How AI is changing pricing (with Kyle Poyar)

00:00
Because of AI, pricing models are changing fast - and they're not just disruptive to incumbents, but also to how teams operate.

With Kyle Poyar, we discuss new pricing models focused on outcomes and units of work - and what ramifications they come with.

  • (00:00) - Introduction
  • (03:19) - The Evolution of SaaS Pricing
  • (06:04) - How AI is changing pricing
  • (09:31) - Challenges and Strategies in AI Pricing
  • (27:01) - Challenges for incumbents
  • (36:31) - It comes down to the CEO
  • (40:24) - Hybrid pricing
  • (42:18) - 2025 Predictions

Check out Kyle's article on the new pricing models here.

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Creators & Guests

Host
Mikkel Plaehn
Marketing leader & b2b saas nerd
Host
Toni Hohlbein
2x exited CRO | 1x Founder | Podcast Host
Guest
Kyle Poyar
Co-founder @ Tremont | Growth Unhinged 🚀

What is The Revenue Formula?

This podcast is about scaling tech startups.

Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel.

With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.

If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.