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What sets this podcast apart? We believe in the power of meaningful marketing—a holistic approach that prioritises authenticity, connection, and purpose, whilst still turning a profit.
Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you.
If you are a business owner feeling overwhelmed, stressed, or struggling to cut through the noise online? We've got your back!
Our podcast is tailored for entrepreneurs hungry for clarity, confidence, and tangible results in their online marketing. Our podcast isn't just about boosting sales; it's about creating an efficient marketing machine that reflects your values, passion and purpose. Whether you're stuck or looking to maximise your marketing, we're here to guide you every step of the way.
Our episodes dive deep into practical skills, customer-generating strategies, and streamlined systems to help you thrive without relying on paid ads. From mastering social media, creating content that converts, ranking on google, getting your website to work, lead list building and email marketing, each episode is packed with tips and techniques to help you thrive online.
Join me each week as we explore management and monetisation online marketing strategies designed to reduce your time online while increasing your impact. With our guidance, you'll align your business and marketing team more closely, ensuring every effort moves you towards growth. From overcoming challenges to seizing opportunities, each episode is packed with actionable advice to help you thrive in the world of online marketing and effective management.
Are you ready to transform your online marketing, build a business that you enjoy, and leave a lasting impression?
Tune in to the Meaningful Marketing Podcast and unlock the secret sauce to marketing success.
Hey, this is Chantal Gerardy and welcome to another episode of the Meaningful Marketing Podcast. Today I have a special guest with me, Aldwyn. Aldwyn, do you love to introduce yourself to our audience please?
Thank you so much, Chantal. Great to be on your show. Yes, I have 40 years of media experience. I'm 50 now. I started when I was 10.
I was interviewed by the Manly Daily in Sydney, actually for table tennis back in the day. And I was on Channel 7 in front of 2 million people at 11 and then did 20 years in the media as a journalist in TV, radio and print. And I've had my own media business now on the coast for 20 years as well. So it's been one hell of a ride and many changes in the media in that time.
Excellent. Thanks so much. So being the meaningful marketing podcast, I often say to people that, marketing is not about what you do. It's about what you do. That's different to everyone else. So tell us a little bit about your juice, your glitter and your point of difference and how you do things differently.
Hmm. Thank you. Well, I'm very passionate about inspiring more truth and good news in the world and I'm not. backward and coming forward with what I believe and what I stand for. So currently, for example, we're taking on the Australian government with the fire ant eradication program that they're rolling out.
It's a 1. 2 billion program. And what's been happening with this poison that's going everywhere is that a lot of cats Dog, horses, cows are dying and you can actually kill fire ants with hot water. And so we're raising awareness about these kinds of things. So I've been doing a lot of shows around that lately.
I did start media queen TV about 10 years ago. I love the fact now with social media that we can be our own media now, and we can go out and do our own shows just like this, do podcasts, do online TV shows. And it's something that, you know, we've actually got 1300 videos now on our YouTube channel. And I've also co hosted shows with others.
So I was a co host on tech webcast with two guys from Melbourne and a guy from America for, we did that for three years that had a million downloads in eight years while that show was running. And now I co host a show with a guy from America called Ken Kleinberg called Total Truth Show. And with a lady from Germany, I've got Media Maven Show as well.
So the beauty of doing online shows is there's many different ways you can do it. You can do your own show. You could have guests on the show. You could have a co host that'll, that'll keep you accountable and keep you moving forward. Because a lot of people that do shows, the big issue is that a lot of people don't do more than three shows and even less people do more than 10 shows.
And so actually having consistency with your marketing is. Absolutely huge. And when it comes to meaning, what is it you stand for? What is it you're passionate about? So for example, for me, I'm passionate about inspiring more truth and good news in the world. Why? Because I've had depression. I've had four friends who've taken their own lives by the age of 45.
And I'm also passionate about inspiring action for animals. And so with that for years, I saw animal cruelty and I didn't know what to do about it. So 2007, I started the world's first Animal Action Day, and that's all about awareness, appreciation, respect for animals. And so initially when I started out my shows, I did animal action TV, I had truth expose ATV, I had media mastery show, I was doing shows about things that, that I enjoyed.
And then now it's all under the banner of Media Queen TV. So whatever I enjoyed, and I, you know, we even had a movie review TV that I did with a guy called Michael Thompson. So there were many different versions of Media Queen TV, and now it's all under the one banner.
So let's just hold on. For a sec there.
And let's just go back a bit. 'cause some of the audience, when you're saying TV show, they may be thinking tv. Okay. Like it's something on tv. So do you wanna just clarify for our audience what a TV show actually is? Like where is it, what is it and how does it work?
Sure.
Well,
traditional TV of course is in a studio and it's.
It's broadcasted out to the masses. Now the new TV is online TV, right? So it's an online TV show is what I've been doing. So there's different versions of that. Now I use a platform called StreamYard nowadays. I stream out to eight different places at once with our shows, uh, and we can have guests from all over the world doing it that way.
We can actually have up to 10 guests on the show if we want to, and we've done panel shows with some of our animal action events. We've had some of our guests come on and, uh, come on that way. Yeah. Awesome. So really online TV show now is what I'm talking about. And then with that, the beauty of that is you've got online video, you then turn it into a podcast, into an audio, you've got a transcript.
There's many different ways you can market that, as you would know, with what you do. So it's fantastic for building trust, for building credibility, for making a difference in the areas that really matter to you. And so with the good news stuff that I do, I started a good news day on the eighth of the eighth, 18 after my fourth friend suicided, and then through Covid with all the negative news and all the mental health issues out there.
We actually had four times the suicide rates worldwide through Covid. So normally it's about a million people a year worldwide that take their own lives. Four times that through Covid. And so I started a global good news challenge, which every month we do challenges sharing gratitude and good news on socials.
And in effect, they're live videos online. They're not officially a show, however. It is showtime whenever you're live on camera, whether it's on a Facebook live, Instagram live or now on a podcast or now, exactly. You are on show. So it's not officially a TV show as such like media queen TV. However, it's still a way that people can connect with you, uh, heart to heart.
And I love the fact this is called meaningful marketing because you know, something with AI is robots will never have a heart, right? We've got that heart to heart connection. People really crave that now.
Yeah. So let's just go back to, so you said stream yard, so you're stream yarding it, it's on stream yard.
You're obviously giving it a name, you consistently recording. So what does consistency look like? How long is the show for? And then maybe share with the viewers, how many views in that do you actually get and how you go about promoting that, that, promoting it and then even repurposing the content from that as well.
Sure. Yeah. Well, I actually do a longer show now. Now, some people say, you know, a lot of podcasts should be sort of 20 to 45 minutes. I actually go 60 to 90 minutes. And the reason I do that is because you can actually connect on a deeper level, heart to heart. When you do a longer show, people share all sorts of things that they wouldn't normally share on a longer show.
And the beauty is when you have more content, you can cut it up and you can do a whole lot of reels and stories. So, yeah. Nowadays what we do, we have a half hour setup with our clients before the show, and then we do a 60 to 90 minute show that we stream out to Facebook, Instagram, YouTube, LinkedIn, Twitch, we, we then download it, we share it onto podcast platforms On Spotify, we put it on Bit Shoot and Rumble because a lot of our content is controversial, and we have had a few strikes on YouTube.
However, even with that, we've had over 277,000 views. Of the 1300 or so videos we have on YouTube. I've got over 100, 000 social media followers, and we've got a very dedicated community of people. So I have people that constantly come to the show. I do the show every one to two weeks with Media Queen TV.
Total true show is about the same. We don't have a set time every week because my weeks vary, a lot with different events that I have. And, you know, basically whenever I can fit it in with the guests, and when it suits me, I run the show. So sometimes we, we, We have very short notice and we just launch a show and sometimes we schedule it a week in advance and we promote it with stories, reels, we get it out to our community, we're tagging our guests constantly and we're just blasting it out everywhere.
But really what's been very effective lately is the stories and the reels. That's getting a lot of reach and some of our reels actually on Pinterest, platforms like that, 50, 000 views organically. We don't do any paid ads. And it is a path that. Building that trust over time and being consistent and that's where you'll get the results and also not being too attached to the numbers as well.
I think with the number of viewers and this is where a lot of people stop their shows because they think, Oh, not many people are watching. It's not really working. I'm not getting clients straight away, you know, and that could be the case or you could do one show and suddenly you'll get a flood of clients.
So you just never know who you're going to impact with the story. But really it's about the heart of the matter. It's about what are you sharing about? So with Media Queen TV, it's all about inspiring more truth and good news. It's about helping people be. Live their best versions of their lives through personal development, through business advice, things like that with Total Truth Show.
It's the truth about all sorts of topics. And that's the one where we've been a little bit controversial and we've had a few little strikes and the fact checkers have come out. And, and, uh, you know, that just makes me want to get out there even more whenever the fact checkers come out. Cause I know there's truth, right?
Whenever there's a fact checker there.
So how do you edit those videos? Cause you're saying 60 to 90 minutes long. So what? Tools would you use to edit those videos to make them fit on stories and reels? I actually have a VA that does,
that does that at the moment. Although there is some great platforms out there.
There's video. io. There's Opus stock clip as well, where you can chop up a long video and with AI. Now you can have a whole lot of content from that. So that's a great platform. And also to get, transcripts, et cetera. The beauty is with StreamYard. Now I've got the highest paid version.
It's about 500 bucks a year or so. Now within that, whenever you do a show. Within there, there's also a platform where you can edit within StreamYard and you can download the video, audio and transcripts straight from StreamYard. So they actually give you all of those when you do your recording,
which is awesome.
Well, there's some really cool tips there. So a couple of things is that, at the end of the day, you know, having an overall vision and purpose for what it is that you're doing, going out, being consistent with your content, making sure that you share it because there's nothing worse. There's so many people come to me and they go, my marketing's not working.
I'm not getting any, not getting anybody signing up. I'm not getting anybody seeing my stuff and I go. How often are you doing it? Oh, I do one post a month or so at the end of the day, you've got to be consistent with your posting it. It takes time. My YouTube channel, I think I only got my first client from YouTube after about three years of having a YouTube channel and that was posting every single week.
So it takes time. Yes. But other opportunities arise from that as well, which is really important. So, and then making sure that, you know, you're consistent in your posting, consistent in your messaging, consistent in, the, in the communication, in the effective communication to your audience. So there's consistency in your message as well, so that you become memorable.
I always say to people, whatever you share, if one day you saying one plus one is three. And the next day you saying one plus one is five. There's inconsistencies and you're not going to be memorable. So go out there with those key messages. Be really strong and and spread the good news, spread the good words.
So so three things. So if somebody right now, you know, was like, I really want to do this, a TV show, I'm committed to doing this TV show thing. What would your advice to them be? Like three tips for them? Great. Well, three big pillars really
to look at is what is your, package? How are you going to promote it and how are you going to profit from that?
Or what's the call to action at the end of it? So they're the three big pillars. So first thing you want to look at, why do you want to do a show? Is it to build your personal brand? Is it to be a stand for something that you care about in the community? If you want to monetize that product. podcast or that show, then think about that at the very beginning.
Put the time into getting your messaging, right? Really thinking about the show title, the cover image. Now we've changed our cover image several times with total true show and media maven show. So the other thing is don't let perfection get in the way of progress. Just start with something, get something out there.
You can always change things later. However, ideally, the more time you put into building the foundation of your marketing house with getting clear on the messaging and what you're trying to you're standing for and what you're going to do. And with some people, they like to do a regular time slot every week, et cetera.
So work out, are you going to do it every week? Are you going to do it, you know, every few weeks, but main thing is be consistent, even if it's just once a month, you know, be consistent, just keep getting the show out there. So really think about that. What is the title of the show going to be? What's it going to be about?
Then how are you going to promote the show? That now, nowadays, more than ever, it's about omnipresence through the media and through social media. If you wanna get your message to the masses, you've gotta go where the masses, masses are. And now we're at a time where people are receiving 16 movies of information every single day.
It's insane the amount of information, so to get the cut through when only 2% of people are seeing your post at any one time is. It's huge. You've got to go above and beyond. So we do six to 10 posts a day. Generally now in our socials on stories and reels, six to 10 posts, and you'll see a lot of inspiring content.
You'll see a lot of marketing tips will be filtered in amongst that. And then there'll be posts that are sharing from the heart. So really mixing up your content when you're promoting your show as well, because when I do my global good news challenge videos, I'm mentioning my interviews. You know, I'm always seeding at different events.
I'm running a propel your profile workshop tomorrow on the Gold Coast. I'll be seeding my. My Media Queen TV packages and, other work that I do. So it's always important to be promoting all the time, promoting wherever you go, and you can do it very subtly without being full on salesy. But really, if you fully believe in something, it's very easy to promote something.
And then how do you profit from that? Where are you leading people to? Do you have a funnel that you're leading people to? Is it a call to action such as having a call with you? What are you then packaging up at the end where you can profit from that show?
Yeah, love all of that. So a couple of key takeaways.
I mean, I always say these things. If it's not in your diary, you're not going to do it. Yes. So put it in your diary as a reoccurring event. So for example, I, I'm in the studio one, one Friday every month. So then it's in my diary. I know I've got to show up. I've got to do my podcast. So if it's on your diary, you're not going to do it.
A strategy always has the end in mind, a strategy always has the end in mind, meaning that you're always looking at where we are taking them to. What are we getting them to do? It is never visibility. It is never engagement. They are only ways to get to the end and that is making money. And when I say that meaningful marketing is all about it being meaningful for you, meaningful for your audience, but meaningful.
So you actually make money as well. So you can help more people, right? So, um, love that, love that, love that. And then as well, call to actions. The call to actions are so key. So many people have such amazing content and they throw their content out everywhere. And at the end of the day, if you don't have a next step, it doesn't have to be a hard sell, but if there's no next step, they don't know where to go.
So they just keep going. Taking advantage of your free information and stuff, but they never go anywhere. You know, so whether or not you're taking them, and my rule is always get them the hell of social media. And that means get them into your database, into your email list. Because if Facebook, for example, deletes your profile, deletes your Facebook group, you've lost those leads.
You're literally starting again. So get an email address. However that looks, a free download, a subscribe, a book a call, but get an email address. Yes, totally. I agree with all of that. Well, thanks so much for, joining us today. Aldwyn, it's been an absolute pleasure. I hope our audience, is going to go and have a look at your TV shows and just have a look at another way of doing things, another easy way to get onto a whole bunch of other platforms and spread your, you know, spread the good news, spread what you do, spread your magic.
And, yeah, so go and have a look at those. Mention those TV shows again for everyone, please. Yes, we've got Media Queen
TV, Total Truth Show, and Media Mavens Show, and you'll find them all on my YouTube channel, Aldwyn Altuney Media Queen TV, as well as all across socials. So check that out. And the beauty is with every show you do, with everyone you interview, you're leaving a legacy, which I really, really love.
And many people I've interviewed now over the years have now passed away, such as Michael D'Amico Rowland. We've got two interviews with him on there, and many others. We've got interviews with David Icke, Barry Crocker, lots of amazing people. So there's so much inspiration
to be had with every single show.
Yeah. Thank you so much. It's been amazing. So thank you again for watching another episode of the Meaningful Marketing Podcast. This is your host, Chantal Gerardy
thank you, Chantal.