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This question cuts straight to the heart of Life… and this series of messages goes, perhaps, as DEEP and Intelligently as possible into the Experience of Life and offers PROFOUND insight gained from a journey that has been EPIC in worldly terms, but is also littered with catastrophic losses almost unimaginable. Set in an array of settings ranging from intimate talks in the Awakened Forest to national conferences, concerts, broadcasts and various public events over the years, Andrew shares a challenges people to learn to truly live, and even embrace the struggles and heartaches along the way…and somehow reconcile and integrate the Day and Night, Pleasure and Suffering…
Andrew Reed is a True Outlier…
Andrew has gone about as DEEP as possible, through personal will, as well as through “events” into the PROFOUND of the Experience of Life. He has accomplished much in worldly terms and in a number of fields, including music, the arts, healthcare, business, wilderness adventurer, scientific research, Alaskan commercial fishermen, consultant/teacher to over 10,000 CEOs and executives, etc. But his life is also littered with almost every catastrophic loss imaginable from the loss of 2 children in accidents, loss of health, loss of a few fortunes, loss of wives & loves, and loss through natural disasters of hurricanes and forest fires. Add in - bear attacks, gunshot fragments in his head, being swept overboard a few times nearly drowning, escaping from fires nearly killing him, having multiple breakdowns and such add to the color to the philosophical topics and practical, pragmatic advice shared…
He has been described as a creative rarely seen, with accomplishments in music and the arts as well as being an expert on creating and operating World-Class organizations. He is also a songwriter and super guitarist under Universal/Virgin Music Groups and WorldSound with an international fanbase accounting for 90% outside of the US. He is the principal of Multi-View Incorporated family of companies which benchmarks and consults with over 1,300 companies, primarily in the United States.
What are you willing to throw your life away on With Andrew Reed and The Liberation. It's a serious question, one worth pondering. Am I living the life I want, an intelligent life, or something else? How can I have a better experience of life? These are some of the questions explored in this series of messages without the brag and the advertisement.
Speaker 1:Getting beyond even human institutions and society into the wilderness, nature, the reality of how life actually operates on this planet. These messages range from intimate recordings from the awakened forest to concerts, national conferences, and broadcasts on a wide array of philosophical topics.
Speaker 2:All right. Here's a blast from the past. You're on one in a row rock and roll station QMDY. Anyway, blast from the past, an interview that was in Sedgwick Studios before it burnt down in the Black Cove fires. And it just goes into some of the topics of the music business such as art versus entertainment.
Speaker 2:Is there a distinction? Of course they fuse together a lot, so they're not mutually exclusive, of The use of constraints, the role of the business manager, what to look for when choosing a business manager because that makes a lot of difference. Let's face it. The people that we surround ourselves with have great influence over us. We have to be careful about the company that we keep.
Speaker 2:And the music business is full of flakes and fruitcakes and vultures, those who will extract money from you and do very little in return. But yet, you're promised these grand things that don't materialize and your pocket is shabby for going in that direction. So anyway, here is this interview and hopefully there's some value in it for you.
Speaker 3:So, Andrew, you have views regarding art versus entertainment. Why don't you elaborate on them for us? Yes. Who is Nathan Johnson? Okay.
Speaker 3:Anyway, okay. Seriously. Yeah. I think there's a distinct difference between art, entertainment, and mean entertainment really just has to do with pleasing many people, the masses, what have you. Whereas art, I think this comes from a deeper place and it also involves a degree of obviously introspection and bringing out whatever that creative spark you know is.
Speaker 3:Whether it's something of beauty, whether it's message or a particular imagery or all that. I think that probably early on in an artist's career, you kind of need to define what camp you're going to live in. I mean, you an artist? Are you an entertainer? And I'm not saying that those things don't cross over you know, occasionally or actually quite often but I think a lot of folks especially, let's say they've had some degree of success.
Speaker 3:Well, you kind of get trapped by that. You know, you kind of get caught in in, it's almost like a drug, you know, drug a lot times being money and people expect more of the same and as you evolve as an artist, you risk losing your audience. I'm thinking about that with different artists I've worked with. You know, that we introduce new material and you you risk alienating your your your fan base. It's probably why I put quite a few things out under different names or different things and like say Andrew Reed stuff will probably never be very popular because it's it's totally an introspective whatever where some of the band stuff that's a little more entertainment or or whatever, you know, you can kind of get away with doing different creative things without kind of messing up your your image.
Speaker 3:Yeah, there's definitely a difference. Now I'm not trying to put a value judgment either on whether one's superior or over the other. Both are probably necessary in order to reach people. You do have to be, you know, a degree of interest or attraction or something like that in order to make the ideas accessible. But when we're going to the artistic place, that that usually is a place of authenticity coming from really almost your your own beingness.
Speaker 3:Regardless of the opinions nor the commercial, you know, appeal of of whatever you're doing. I think that's that's about that. Next.
Speaker 2:Cool. Okay.
Speaker 3:One second. So let's talk about the the business manager, especially the music business manager. Okay. Yeah. I do have some opinions about that.
Speaker 3:First of all, I think a manager is a manager regardless of the sector of their endeavors. Whether it be in the music domain, healthcare, whatever. A manager basically is responsible for the allocation of assets to obviously maximize ROI or return on investment. Whether that investment or that return is financial or some other benefit ultimately. So when I'm using that term, don't just isolate it to the financial realm.
Speaker 3:With that said, like I say, whether we're in the music business or any other sector, they're just flat out bad managers. And the evidence of somebody's competence as a manager has to do with the end results. Okay, let's just reel it into the financial domain almost exclusively. I would not probably do much with a manager that hadn't already done it themselves. We hear stories obviously of the folks that are on the way up and there's certainly something to be said because we're all evolving beings and are gaining confidence and experience.
Speaker 3:And there's certainly people that didn't have 2 nickels to rub together that have taken groups and whatever artists to great financial heights. Usually, there's lots of mistakes along the way and I think the thing about experience is that you can minimize some of those mistakes. But the the fact is, you know, having worked with lots of folks and, not only, you know, music but in obviously health care and some of the other domains. There are a lot of people that look good that don't have two nickels to to rub together and part of the the star thing, especially if they've made it on a certain level, is they have they portray an image of success and the fans want to see success or feel like their artist is successful when the reality is very different when you look under the hood. I mean, if, you know, they're buying a lot of times, managers or people that call themselves managers, they're they're buying stupid assets.
Speaker 3:They're buying horse farms. They're fine. Yeah. I mean, just bizarre, things. And even if they're rolling it in with different management advisors, you know, some of the big brokerage firms or whatever.
Speaker 3:Well, the fact is, is that if they're an average firm, you're gonna get an average result. People can't give what they don't have. And the people that we would want to model ourselves after and emulate would be people that have different thought habits that behave differently and they have different ideas about doing things. And that is always the minority or the outliers in front of bell curve, the ninetieth percentile and it's always the few by definition. Everybody can't be extraordinarily in that light.
Speaker 3:And so if I was selecting a manager, I'd put a pretty good amount of stock in the intelligence and competence of the individual, but also how high they calibrate on a spiritual or an integrity level. You know, someone that's more sold out to truth, than the buck, so to speak. Because most people, I mean, they kinda wanna get in your pants in two different ways, especially in the entertainment business, man. They either want your wallet or your zipper. I'm just shooting straight here.
Speaker 3:Maybe we need to edit that out. But anyway, it's all cool, but that's that's probably a sufficient answer. Talk about the creative process. Well, let's say the use of constraints. Okay.
Speaker 3:Yeah. That's because that's something that I talk about, you know, quite a bit or make use of as well. Okay, use of constraints. I mean, there are a couple of topics here. Okay, the use of constraints.
Speaker 3:I mean, I use them all over the place. Basically, you think about the constraints of the human experience And I use those to actually fuel creativity. A lot of folks think that just opening things up and being like free flow, I can do anything I want, that's being creative. That's actually not really getting it. Here we are in the human experience.
Speaker 3:We have limitations. We have limitations of the physical body. We're from California, a sustained energy pattern. We have the constraints of time, you know, and and and money. We only have so long to play the game or, do what we feel like we're we're we're here to do.
Speaker 3:Okay. So time being a constraint. So let me just, let's translate it this way. If I want something done, accomplished either with myself, you know, or with someone I'm working with, I limit the amount of time. Usually, I give people half the time they normally would think they would need to accomplish a task.
Speaker 3:Whether it's making a record, a song a more creative space or a product or whatever, maybe some organizational goal or something like that. I limit the amount of time and what will happen is even sometimes a few days, especially when people are planning, is just by posing the challenge or the question, it tees it up in the human brain. Human brain is an efficiency machine. It is always searching for the most efficient way to do things. It does that.
Speaker 3:Why? Because all human activity is subject to energy levels and so it's seeking to create habits or things that conserve that energy for more important tasks. Okay, if this makes any sense. Anyway, once the problem is defined or whatever we want to do, the brain just starts to work on it, automatically. When we're waking or in our awake state of consciousness, I mean we'll call it C1, or when we're sleeping.
Speaker 3:And so a lot of times, like I say, and this kind of leads to another thing, you know, the sleep state, that was a wonderful place. When you it's the last thing that you think about is basically that challenge or whatever. You put it there and a lot of times you'll wake up that next morning and things will be sorted out. You'll be thinking more clearly some of the emotion that may have charged the challenge will have dissipated to some extent. And so yeah, the constraint works well.
Speaker 3:And of course, and then if people don't come through, then I'm usually pretty quick okay, if you can't get it done, you know, someone else can get it done. Again, that's just part of making things, you know, reality, taking things from idea form into this which really I'm all about. The other constraint, let's just see another one, that was time, budget, or an allocation of resources or money. I give people far less than I shouldn't say far less. I mean, I'm pretty generous guy but normally we start out with a lot less and we find that that fuels creativity that that that people will will do things and get a better result than folks that have an unlimited budget.
Speaker 3:I mean you can see that with a lot of records. Now, with that said, you have to spend enough. Folks that come in and do an album in a couple of days, I have to question whether that record on a probability basis is going to come out that good. Whether whereas if you would take maybe a few weeks and really think about it, you know, assets developing as well as your pre production work and all that, that you'll come out with a better product the more intention you put into it. Now with that said, there are the exceptions where you come in and you just record something and it's great.
Speaker 3:I mean you capture the spirit. I mean we've had projects like that. That's the exception. Most products could be greater than than they are or of a higher quality if some more time would have been spent. On other hand, you spend too much time and you end up with a mix that's hot and you keep working it, you get used to it, you get conditioned to it, and you end up with a a mix that's boring.
Speaker 3:You know, where where all the juice is out of it and that raw energy is is is gone. So that's a danger of the too much. And like I say, lot of times that translates into to to money or financial terms. I was gonna say, the other thing is as far as money, I find that people that you can give them a small seed or let's say a small amount of money and they can make that grow. They're the talented.
Speaker 3:They're the folks that I want to hang with, if that makes sense. Because then if they can grow that, then I probably can trust them to give them larger amounts of money or more resources and they will keep replicating that because there's a talent there. Now, and folks will say, Hey, I need more. I need more. If only I had this.
Speaker 3:If only I had more of this. If only I had if only. Those are the people that need to grow up. They don't have the talent. I would never put them as managers over things.
Speaker 3:I want the guy that can take the small seed, make it grow and it kind of goes back to that passage and how does it go? I mean, To him that has, more will be given. Because there is, I think in most things in our lives, a type of acceleration that happens that once you kinda hit one place and you, whether it's confidence or or whatever, it opens up new doors. They go in other other places. So it's and it's probably a log rhythmic mathematically.
Speaker 3:Thank
Speaker 1:you for listening. If you need anything further, just go to mvi.life.