The 90 Second Decision

In this Brilliance Minute, we reveal how most business decisions can be made in 90 seconds or less once you have the facts. Learn how to cut overthinking, act faster, and keep momentum on your side.

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One powerful idea. Under five minutes.
A weekly dose of clarity for people who want to lead smarter and build what truly matters.
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The 90-Second Decision

Most decisions don’t need hours of agonizing. Once you have the facts, you often know your answer within the first 90 seconds.

The extra time you spend after that usually isn’t gaining clarity - it’s collecting more reasons to doubt yourself.

Try this: next time you face a decision, set a timer for 90 seconds after gathering the key information. When the timer goes off, commit to your choice.

This isn’t about rushing high-stakes moves - it’s about trusting that your brain, experience, and instincts can work fast when you let them.

Decide, act, and let the momentum teach you the rest.