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“Because your company is only as STRONG as you are.”
Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials.
Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you:
1) Close even more roofing sales.
2) Adapt to new roofing industry trends and changes.
3) Take control of your roofing marketing and lead generation.
4) Improve D2D roofing sales.
5) Build the roofing company of tomorrow.
Hosted by Adam Bensman
- Started in D2D roofing sales in 2011
- Former Roofing Company COO (multi-state)
- Creator of the Roof Strategist Sales System (used nationwide for retail + storm)
- Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance)
- Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big
Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.
Stop leaving easy money on the
table, that could nearly double your
income with little effort at all.
In fact, what we're talking about
today is, well, you guess what it is?
Asking for referrals.
And I've spoken in front of thousands
of people and many times when I'm
speaking I say, Hey, I want you to
raise your hand and show everyone
in the group for accountability.
How many referrals you
asked for this week.
And hands go up and.
And then some hands don't, and
people look around really sheepish.
And it's crazy because as a salesperson
we all know that it's literally the
easiest way to generate business because
the referrals are warm leads people
where you have a, a warm handoff and
the close rate can be 80, even 90%.
Some people say even higher through those
warm handoffs in the way of a referral.
But again, More often than not, I see
hands that don't go up or they go up like
this, 1, 2, 3, and it's not enough yet.
Meanwhile, folks that are actually
using the system end up generating
results like this gentleman,
I'm gonna share this with you.
I know we'll probably have a glare on my
screen, but he, he sent me this picture.
He says, tell me your process works
without telling me the process works.
And what you're seeing here is a picture
of my referral cheat sheet that I
include in my sales system that is, Part
of the process to hand to a customer
the welcome packet so it becomes habit
to go through and ask for a referral.
So more on that in a second.
Before we get to this, what I wanna
share with you is if you miss this step,
you will be required to self-generate
your own leads the hard way, and or
rely exclusively on your company.
So why not take control of your
income, take control of your
earning potential, and start
asking for referrals the easy way.
And.
At the right times, which is
what we're gonna cover today.
So again, welcome or welcome back.
Uh, if you're new here, Adam Benson, the
roof strategist and everything that I do
on my channel is designed to help you and
your team smash your income goal and give
every customer an amazing experience.
If you haven't yet done it, and
you like this video and you want
more, I have a ton waiting for you
inside my free training center.
There's no catch.
You can use the link in the description or
text the word free to 3 0 3 2 2 2 71 33.
Now let's jump into referrals.
Behind me, you see a roof loaded up
with some shingles and th this home,
this is the perfect time to start.
Talking about the referral process,
many people tell me, Adam, I can't
start asking for referrals until after
I've delivered value to that customer.
After I've helped them and done the
install, and I say, That's total bar.
That's garbage.
Why?
Because chances are you've helped
the homeowner identify a problem.
Like these folks here, they
had a problem with the roof.
This roofing company not only identified
the problem, but presented to the,
to the homeowners, a solution to
that problem, where the homeowner
said, thank you for helping me.
Here's a check.
Let's do this thing, and would you
give someone a check for $20,000
that you didn't know, like, or trust?
No, probably not.
So right when we get that deal
signed is when I believe we should
be asking for referrals, and that's
just what this gentleman had done.
He got this literally leaving
the house after signing a deal.
And again, I don't know if you can see
on the screen here, but he had four.
Four referrals.
Four referrals from one customer
just by having this printed out.
And as a reminder, because again,
owners, managers, team leads tuning
in, it's much easier to control our
environment to get the behavior we want.
Because you can ask sales reps
till you're blue in the face.
Ask for referrals.
Ask for referrals.
Ask for referrals.
And they don't.
And believe me, I know.
'cause I tried that when I
was leading a sales team.
So instead you make it part
of the process, you insert
that, that leave behind.
In the welcome packet when you're
going through everything, and then
now that sales rep is required to go
through the referral process and that
homeowner has it when you leave, they
know how the referral incentives work.
So when asked referral, step one
is right when you sign the deal.
Step two is.
When the job is scheduled.
Now, not every sales rep is responsible
for this, and that's why in my
system, if you're using my system,
I provide all the emails that even
ask for the referral at these points.
Because if I'm gonna make contact with
a homeowner, I'm gonna take advantage
of their time and attention and
invite them to the referral program.
So again, when that job is installed,
now that you've set the expectations,
excuse me, now that you've set the
expectations, That you're gonna be
asking for referrals in the beginning.
If they don't have any,
say, Hey, no problem.
We're gonna ask you again.
We're gonna ask again when the
job is installed, we're gonna
ask again on the day of install.
Again, pending things are going right
because doesn't always, we know that.
And then we're gonna ask again when
the job is done in paid, in full.
And if we layer in all these touches via
in-person, when we're making contact,
when we sign the new customer, the job
scheduled on the day of install, when
it's done and you're cleaning up and
on final payment, there's five of them.
I have emails that coincide asking these.
Imagine asking all of your
customers for referrals.
I.
At least 10 times.
That's what happens when you use my
system and it's why people are able
to, to not only grab that, that one
sale, but folks like Bill, uh, who
ended up with 63, outta 73 homes in
one subdivision, all self-generated by
leveraging these touch points to again,
give that customer an amazing experience.
And allow them to give the gift
of ask of, of passing along your
incredible service to others.
And it, one big thing that I wanna close
on is that many people who are afraid to
ask for referrals, it's because inside
they don't feel like they're actually
doing a good job delivering the service.
So if that's what's holding you
back, you need to reevaluate.
How you're serving your customers and how
your company is serving your customers.
So you can be proud showing up
and asking, Hey, who do you know
that I might be able to help?
The same way I've helped you.
You know, any friends, family
members, neighbors or coworkers.
So there you have it.
Start asking for referrals on
the first sales appointment.
When you sign the deal, before
you leave the house, do this.
You'll be self-generating more leads.
Getting easy sales and clearly
smashing your income goal as you
give everyone an amazing experience.
Now, if you want my wholesale system and
all the letters and my referral cheat
sheet and how I do this inside the house
on the first visit, um, you're welcome
to learn more about it in my program.
There's a link in the description,
or you can text the word
demo to 3 0 3 2 2 2 71 33.
That's demo to 3 0 3.
Two.
Two.
Two.
71.
Three.
Three.
Now thanks for joining
me in today's video.
Just 'cause our time
here is about to wrap up.
Doesn't mean you're and my time has to.
So you got a couple options.
Jump into my free training center
and in there I've got an entire
section dedicated to referrals.
So if you wanna learn even more
strategies, how I incentivize
referrals, hop in there.
Or you can hang with me here on YouTube.
And YouTube thinks you're
really gonna like this video and
I'll see you in the next one.